THE ED MYLETT SHOW - Behind The Viral Videos w/ Ryan & Jen Hamilton

Episode Date: July 6, 2021

This is one of the most INSPIRING and DETAILED episodes of all time. Imagine coming home suffering from severe depression, anxiety And PTSD after your deployment in Iraq. To the point where you can’t even leave your house. And turning that into a social media empire, massive worldwide business and iconic status as an influencer couple?! That’s what Ryan and Jennifer Hamilton have done! Wanna know how they did it and the details? They tell you in this interview! SOCIAL MEDIA HAS CHANGED EVERYTHING. And one of the greatest social media influencer success stories I’ve ever come across is this couple. They have more than 10 million followers on TikTok in one year, 6 million followers on Instagram at their @hammy_tv page and rack up hundreds of millions of views on all platforms . The numbers are compelling, but their back story is even more so. At 19, Ryan joined the military deployed to Iraq, came back with crippling anxiety and PTSD which he suffered through for years. Always a joker, he turned to making videos, met Jen, and that’s when things started to really “click.” You’ll learn why they’re having such great SUCCESS and what you can do to tap into some of those things. Here are a few hints…be relatable, stay in your niche, and offer up value. However, things really exploded when Ryan and Jen began to create content together! (their humor is definitely for adults btw, nothing too over the top… But certainly for adults) Ryan and Jen share other deep INSIGHTS on how to create COMPELLING content, the psychology of viewers, and why you need to pay attention to the technical aspects of each post, too. If you’ve ever wanted to truly grow your social media, it’s a FASCINATING discussion by two people who are doing it better than everyone else. I’ve had the pleasure of getting to know Ryan a little bit over the last couple years as a bit of a mentor to him, and I can tell you that he’s a special person and Jennifer is even better! Although their content is for adults, their message in the show is for everyone!   👉 SUBSCRIBE TO ED'S YOUTUBE CHANNEL NOW 👈  → → → CONNECT WITH ED MYLETT ON SOCIAL MEDIA: ← ← ← ▶︎ INSTAGRAM ▶︎ FACEBOOK  ▶︎ LINKEDIN ▶︎ TWITTER ▶︎ WEBSITE  

This is the Ed Milach Show. Welcome back to the show, everybody. I'm excited about today. I have a really compelling couple with me. They probably don't need an introduction because if you're on social media, they get millions and millions and millions of views between TikTok, Instagram, YouTube, Facebook, all their platforms. But really the behind the scenes story is going to blow your mind. I'm telling you. And so what you're going to get at

it today is one of the most inspiring stories of all time of turning adversity into something amazing. And you're going to get the experts that I know on social media, how to grow your own social media and your own brand. So Ryan and Jennifer Hamilton, welcome to the show. Thank you for having us. And Brian's not drinking. Thank you.

We're going to go. Chuck a little tequila. Well, we talked about this is tequila. You set me. Yes. So this was your gift that we're drinking. That's very, very nice. Caster's Gones, Joven, Tequila.

It's yummy. It's very, very good. It was a good plug. What do you think? It's really good. Yes, really good. It will be gone before. That was a good plug. What do you think that you're in? It's really good. It's really good. It will be gone before we're done. Very soon.

Okay. Let's get going here. So, little context for everybody. If you don't know them, about 10 million followers on TikTok already. Yes. 6, 7 million on Instagram. Is that about right? That's about right.

5 million on Facebook. 5 million on Facebook. And just literally hundreds of millions of views of your content. Yes. And by the way, we're looking at as actual analytics. I'm telling you like legitimately millions and millions of views. They're the real deal. But how this started, if you're sitting there under some adversity right now and you're

listening to this, you're watching it and you're like, I'm in one of the worst spots of my entire life, this couple has created an empire out of something very, very, very difficult that I don't think most of your fans know this story. So let's go to the beginning. We're not on Instagram. We're not on TikTok. You're in the desert in Iraq.

Not with Jen. Not with Jen yet. No, it's just me. And you're in the military and then you come back. So let's start there. Yeah, so a very unique story. I joined the military, didn't like school at all, hated high school, didn't want to go to college.

And I was like, I gotta get out of here. So I joined the military, 31 Bravo Military Policeman and I trained in Fort Leonard, Missouri, got stationed right away in Fort Carson, Colorado, and found out that we were doing a 15-month deployment to Iraq after about three months of training. So I was 19 at the time, headed right over to Iraq. There I am.

I was in high school. Now I was a gunner. Yeah, right away, right into the thick of things. And so that's really, I guess, where the whole journey started. When I was in the military, I was always the funny guy, playing crazy pranks. I literally like, people's boots.

Like, yeah, crazy stuff. Like, you're gonna remember me. Like, I was wild. They're like, you're an entertainer, you're an entertainer. And so, you know, after a while, you're sitting in the truck. And it's just 120. And, you know, we were guarding the Prime Minister, the President of Iraq, you know, outside of the embassy for 16, 18 hours and you're just talking to your guys with your

little headsets and after a while you're like you know what you got to do something like just promise you know promise us that you're going to be an entertainer like really yeah yeah so just I was so funny I'm quick yeah like just how I am. And so that is really where the whole entertainment thing got into my mind. But you're 19, you're high school bam. Now you're literally in the throes of things. And you obviously always been this funny dude. You do have a brain for seeing the funny and things

to just talking to you. But you get back, your head's not all right, right? This is important for you to get. A lot of guys come back from these situations, people, But you get back, your head's not all right, right? Like, you know, this is important for everybody to get. You know, a lot of guys come back from these situations, people, not just guys, and they're a little bit scrambled, or they're, you know, dealing with some trauma, or something dramatic.

By the way, it's just a lot of people listening to this. This has gone through things in their life, and they're not everything's perfect. Exactly. So you're back, you're back in Massachusetts now, right? And like, you really are struggling to figure out, can you even leave the house? Like, are you having that hard of a time?

Yeah, yeah, I mean, it was the anxiety. They don't teach you. They teach you how to go to war. They teach you all that, but they don't tell you anything about the emotions, you know, adrenal fatigue, anxiety, panic attacks, all this stuff. Your nerves are just fried. You know, you're in a war zone 15 months,

and then you're just placed back here. And so I tried to go to college. That wasn't, I couldn't sit in class. I just had these waves of panic coming, which a lot of people out there can relate if you have panic. You get these crazy thoughts like, what if I'm in the middle of class and I throw up? Like just weird, they just panic is just this weird, crazy thoughts that just keep coming and coming of things that will never really happen.

What if I pass out? What if I faint? It's never going to happen. That's really what the panic was. So I had to drop out of college. I couldn't do it. And then I was in and out of the VA hospital just trying to get out of this cycle of panic. And really what helped somebody handed me a book one day.

And it was at last the life by Paul David and I read the book and the book literally just told me what panic was and all my symptoms and what I was having was in this book and I was like I'm not the only one there's millions of people out there like this and that was like I just was driving down the free like the highway after I'd read it and I had tears in my eyes. I was like, I'm not the only one. So that was like a small breakthrough. I hadn't left Massachusetts for seven, eight years.

I didn't want to travel just a thought of going on an airplane. You were chewy today. You flew here today, you said five years ago, seven years ago, you could not have even flown here. Yeah, I always think of like, I've been with her for six years, going on six years. So over six years ago, before her,

I wouldn't have come here, which that small breakthrough, what became a big breakthrough is when I met her. So when I met her, she was traveling all over. She was traveling Hawaii, Puerto Rico, and I wanted to go, but I just couldn't go. And I just couldn't do, I was like, there's no way the panic can...

But it's interesting, so I wanna go to where you meet Jen, but I wanna wanna get this. This is a dude who's come back. He's getting some real trauma that he's dealing with. And he turns that into, he's like, well, I'm sitting around the house. You start like, I promise these dudes, I'm gonna be an entertainer.

You have to understand something. Most of you follow them, but if you don't, this is the funniest couple in the public space. They bring joy, laughter, by the way. Their stuff is pretty adult, so like, if you got a seven year old, their account, you wanna, probably way, their stuff is pretty adult. So, like, if you got a seven-year-old, their account, you want to, probably that's not that account for them. I want to just say that upfront, their stuff is adult humor, it's hilarious.

But you need to grow it up to consume it. But, brother, you turn this thing into, you're like, well, I'm going to just start doing some pranks and some YouTube stuff for whatever wasn't the beginning, right? Yeah, that's grown into hundreds of, even if it's like sitting here, you're in my living room now. Yeah. Does it dawn on you?

Like that was not 30 years ago. Yeah. You're talking about a pretty short window of time. You become a multi-millionaire. Yeah. Met the woman of your dreams. And are you one of the biggest influences? If you add up all platforms, that exists in the world today.

Yes. Does it dawn on you? Are you busy? Sometimes, yeah, sometimes it does. You know, sometimes we think of it, but I think we're, I'm always thinking of the next idea or video. That's really where my house is. You're in the throw of doing it. Like, just when we were talking with you and your wife,

I'm already starting to think of something funny where you, you, you playing the whole, you know, you're my father. I'm gonna be your dad. So, like, dad. Which is sucks that that works. Yeah. By the way, the fact, you're my father. I'm gonna be your dad. So, like, dad. Which is sucks that that works. And by the way, the fact that you're accepting of the idea really hurts me.

I feel like you guys look really weird. But I wanna stay on this and I wanna go to now to Jen. So you meet him. He's already got a pretty decent thing going on with Frank Vidna-Oz. Yeah, he's on YouTube. He's doing, he was videoing all the time. When I first met him, he's like,

do you even know what I do? And I'm like, no, aren't you just my friend's funny friend? Like, I'm videoing all the time. When I first met him, he's like, do you even know what I do? And I'm like, no, aren't you just my friend's funny friend? Like, I'm not sure what you do. He's like, oh, I'd make videos. And he starts sending me the videos. And I'm like, oh, okay, you're funny. And then, yeah, we started off as friends. And yeah, I don't even know really where to begin.

But what makes it work, like, I wanna know what you think makes this work. We're gonna talk a little bit about, I wanna't even know really where to begin. But what makes it work? Like, I wanna know what you think makes this work. We're gonna talk a little bit about, I wanna everyone to grasp this. I think when we met, which was years ago, when we first started talking, I saw your stuff, I thought you were hilarious. And then he kinda, if I can just be transparent,

reached out to me, said, hey man, I want some advice and someone to visit with. And I'm from Massachusetts originally, you're back there. And then when you told me the story, I was like, brother, you're gonna be on my show, we'd see you define the right time. It's the most, I just think it's amazing

that someone takes that kind of, I mean, you even worked at a psych ward for a while, right? Like it's incredible. And the disparity between that time in your life to now, he knows everybody. But something changed and it went to a new level when obviously you have this beautiful woman to your content.

That doesn't hurt. So now there's the funny with the beautiful. But what do you, Jen? What do you think makes your stuff work? Like if you were to say one thing, what makes people so captivated by the two of you? I just think the comedy behind it, the being relatable to a lot of couples,

so relating to those awkward couple situations, if he doesn't clean the dishes, your wife's going to be mad. So just going off the things that are relatable to couples and kind of just... Well, I want to stay on that. I think that's the key too. And I think a lot of people are thinking, well, you know, or my let got pretty big on social noranaires because you guys, because he's like a business guru guy or whatever, like he has something to say, because he's a rich dude. And they discount their own value

of what they could be building as a brand. Or, you know, some professional actress or football player, well, they've got a big following because they're also a football player and actress. These are two extraordinary people, but every day people from real life Well, they've got a big following because they're also a football player and actress. These are two extraordinary people, but everyday people from real life who started to document funny things about their life. Their success leaves clues, right?

So I think it's that they do relate to you. Right. What do you think, right? I would 100% say exactly what she said, related ability. Maybe wear regular clothes. We live in a regular house. We drive regular cars kind of. And I think people can relate to that

and they appreciate it. We just seem like normal. I didn't want to be a, our fans are like family. I didn't want there to be a separation of, we have money. I gotta wear Gucci everywhere. I gotta wear this and that everywhere. I mostly just wear like sweats and no more and, you know, she always looks like a

bowl. I'm like, in a baseball hat, sometimes when I'm not filming stuff, basically casual. They're like a family. But what she said, relatability is the biggest key to any content, I believe. 100%. I would say that's the first thing I would say. She took the words out of my mouth. So that plus the funny things that couples may not say.

Like embarrassing things especially. And it's always funny when someone makes fun of themselves. Like, you know, me farting around, or like that's very common thing in a relationship, you know, like, oh, and then they just go crazy. Like everyone's tagging their boyfriend, or sometimes the boys are tagging the girls. That doesn't, you know, she's not ripping us on me,

luckily, but I guess there's couples out there. It would be funny though. But I think you're hitting it. So I want to stay on this. I think what's compelling about your stuff, it's almost like anti-traditional social. Traditional social is heavy filters. Look at my jet.

Exactly. We're having a blast and everything's perfect. And so millions of people watch that type of social media content and go, I can't post this stuff. Everything's not perfect. Exactly. I am not perfect. I don't have a jet.

Why would someone want to listen to my stuff? I actually think in the world, you're proving it. You have way more engagement and followers than people who have jets and helicopters and mansions because you're documenting the funny stuff of life. And I don't even think it has to be funny. I actually think if there was a woman who's listening to this and she starts documenting

the struggle with getting dressed in the morning, getting your kids off the school, tell me to agree with this, right? Cause you're the guru. And then like she misses a sale at work and she's on there and she's upset. She goes, I missed work and I'm late picking the kids up and you almost start rooting, becoming a fan

of this person because they document their life. Am I wrong about that? That's exactly what I would say, which is, we're discussing earlier about where do you see yourself in five years? And of course, I think when we're having children, I think it'd be great to document, just funny things, like funny things of her being pregnant.

You know, there's funny trends even going around right now where the man is taping watermelons to his belly and trying to do everyday things like tie his shoe. But I think millions of people find it just so interesting and it's real, like you said, it's everyday stuff, everyday stuff that couples go through, whether it's fighting or different moods

or when she's on her period. Or you know, obviously we do exaggerate a little bit to add the comedy thing. But it's so relatable that they're just... That's what, to me, that's the funny in your stuff. It's like, I wouldn't probably post that. It's all, they went there. Yeah, right.

That to me, this funny thing. Cross the line a little bit. A little bit on your stuff crosses the line, but I just think people aren't getting, like, people want to root for you. They want to connect for you. I think seeing, like, and I know this, by the way. So I'll post the ocean out there

that we're both looking at right now, right? So the first three or four times I did it, people are like, wow, the ocean. You know the truth is, they're like, all right, dude, I've seen your ocean. Yeah. You know what I'm saying? My stuff that does better is when I'm like,

I've had a really rough day. Exactly. And here's what I'm dealing with. It's real hard. That's the stuff. And I don't think enough people get, there's value in your life, document. You have to create, see people that follow me,

I think it's like, well, I better have a post about how to get motivated. I better have a key about how to build culture in a company. Why don't you leave that to kind of someone else right now. What if you documented your life in the business that you're building or the family that you're building. So, are one of the two of you more comfortable on camera?

I'm curious. Like, some people I meet that I know that are really big on social. They're one hit. They're just natural. But I know a lot of people, it's like, I've been around. I was surprised. Like, I've done their shows like this because we just shoot. We don't edit.

We just shoot it and it goes out. But I've been on other shows where like, the host takes 11 times to do the introduction. You know and I but yet it's a very successful show. So I don't think even being a natural necessarily has to matter. I think a lot of people go I'm terrible it takes me 11 takes. Yep. How about you guys when you shoot stuff? Everyone has their style so I mean if it takes someone 11 times, it does. We're very unique when we shoot.

We'll come up with a very basic idea, and then we'll have, you know, we have a few different people who will video force, and then we just kind of improv it after, and that's where our greatest stuff is made. Well, when it's not planned, when it's more just like random, let's film this, let's do it. And then the ones that we do 10 times filming, those are the ones that don't do the best. It's always the ones that are just the easiest.

So legit, legit. The one where there's itching powder in your panties. Like that's my favorite one of all time. But like that was real. Yeah, that was real. That was legit. That was real. And then I can feel the pain.

That was not, and it happened to my brush. That's the one I remember most, the bra. Yep. She actually put the bra on with the itch powder and it like two days later, still. I went to the gym and I worked out at the gym and the sweat, no, that's not, that's terrible. But yeah, I know that really happens.

So you're improvving. So a lot of this stuff, to me, it's that good and you're good at this. No, no, a lot of it is real. But then of course the skits is us acting and portraying the relatability, which is why they go viral. You know, the relatability is always key. And, but when we're doing those skits, I can't just sit there and write in a notebook all these ideas. They just come to me and I will write a very basic idea. And then when the camera's on, she'll come up with

something that would be so funny, we throw it in and then I come up with something and then all of a sudden you just got And then when the camera's on, she'll come up with something that would be so funny. We throw it in and then I come up with something and then all of a sudden you just got a big viral and people are like, wow, this is just... I wanna talk about viral, but I wanna ask you this. So you're someone, there's someone watching this they go, I'm not funny. Yeah.

So my thing isn't funny. My thing is interesting or my thing is like goldfish or whatever, right? Like my thing is that, do you recommend they take time once a week, the average person listening to this and just write out concepts for things they could create? Like you do, what would your advice be? My biggest piece of advice is niche,

staying in niche, find a niche and stay. We're a couple, not gonna be out side of that. I'm a couple, staying in niche. If you wanna do goldfish, you better know. The goldfish know every single thing about the goldfish. Every single thing pieces of content every single day. And you know so much about goldfish that if someone

in the whole entire world wants to know something or something's going on, you're the person that they're going to contact because they want to know about the goldfish. I think just becoming the best at a specific thing, like niche, me and her, give me something you want. Go give me a rock from your yard and I'll be something viral with your rock.

Great advice. Sticking with one niche, whether it's gaming, gaming's a very big industry, or whatever. I think people don't stick with the niche long enough and they get outside of it. Right. I think the niche is like my biggest piece of advice. Find a niche, stay in that niche.

You don't have to be funny at all, but you better have knowledge and you better re-offer in people. Passionate. You know, something that is worth their time to watch. And that would be my biggest thing. So if you're a big New England Patriots fan, yeah, for example, you better know everything

about the New England Patriots or football and general literature thing. I know people that have big pages, they're fans of the Tats and they just talk about the Patriots all the time and his social media accounts growing a lot. And people work as an other thing. Someone wants to go and they want to bet.

You damn well sure that these people that could be millionaires want to go, hey, what's up with this, what's going on with the Patriots? Get this guy, this guy is the best. Yeah, I think of other Massachusetts do like a Bob Mannerie or whatever, they're just doing funny voice

over stuff that's led to a gambling sponsor of a show or whatever. So you're totally right about that. Right, see how it all connects. You're very, very right about that. That's one of my negatives is that my, I'm broad in a entrepreneurship, I'm your body, I'm relationships, I'm spirituality, I'm improve your life.

And I think sometimes defining that to me, it's just like your life will be better. That's my niche, you know,'m improve your life, and I think sometimes defining that to me it's just like your life will be better. That's my niche, you know, but to your point sometimes if or fitness, like if I were just in fitness, you know, so that's really great advice, especially when you're small or being niche oriented so that there's a following already built for what it is you niche yourself in. That's really, really good. Exactly.

What else would you say, Ryan, you're the most, I've met most of everybody. I would say that you are the best expert on branding social media platforms of anybody that I've met. I think a lot of people, so they film, they get into influencer, the whole influencer they're marketing and all that, I've been lucky enough to

have people like you and you know Adam White's been who I mentioned. There's a huge business part but not just the business then there's also the anal the algorithm part. So that is like the biggest thing I think people are missing. Remember recently clubhouses become big. Yes. I think it's on the decline now. What I was going to say, it seems like the last several months, I've heard less, I just said that the other day to somebody. Came in, kind of left, but I would go on Clubhouse here and there, and people would spend three hours just talking about hashtags. A hashtag can definitely help you a little bit, of course, if you're doing it correctly, by the way,

I recommend three to five hashtags. That's my recommendation, not 50. Why? Because you have to think of specific, right? If I know that Instagram, I believe allows up to 20. I've never even come into that territory. But when you have all kinds of different things, it doesn't really know where to put you. Okay. So you want to keep your hashtags three to five. I usually use two really big, like love, couple, then a niche, Hammy TV, and then more, not as viral hashtags, a little bit smaller,

just to mix it up, but I just stick to three to five. Very good. Just because you're gonna confuse the algorithm. But the point of that is that instead of sitting there talking all this time about hashtags, just go film the content. That's really the biggest thing. And that's one thing that her and I have

is we're extremely persistent. We're on a honeymoon, we're still posting. Whatever it is, we are posting no matter what. We've never even taken two weeks off of posting. In years. Not even a week. Yeah, persistence is the biggest, biggest thing. Do you have a recommendation about, by the way, awesome.

So I'd never been told that before. I post too many hashtags. Do you have any recommendation about posting? In other words, is there a ratio to followers to posting? Like sometimes I see people with 80 followers have 26 story posts in the day. And I sometimes think that seems heavy relative to that many followers.

But so is there a, do you look at it based on follower to posts? Should they post every day? Should it be, if we're talking about Instagram, for example, because we're going to go to TikTok in a minute. Should it be every day in their main feed, every day on their story? What would you recommend on that? Definitely post every day. Every day.

100%. Especially stories. Got to post every day. I do a lot of tricks in our stories. I like to, in the first story, I always like to use like the slide and bar or something that makes them engage. This seems to really get it on the algorithm and it gets a lot more. Just, it's a lot more engagement. There is an explore page for our story still.

So if you notice all of the Sunday stories are insane. It's getting pushed out. You know, it's getting pushed out. You know, it's an interest in story. I didn't know that. Because people can share your story. They can do whatever. So I like to make the first one. Like today, she woke me up.

I dumped the water on my face. So then, of course, I put like the little slide in laughing emoji. Brilliant. First, right away, first story, everybody's seeing it. It's funny. They're going to want to see what else is going on throughout the day.

Brilliant. Definitely post every single day. But use these engagement tools that they give you, quizzes, we always put questions and quizzes in our stuff. Who's older? What is Jen's ethnicity? Who said I love you first and give him a little quiz? This is a very engaging.

Your stories are the form of a TikTok, right? TikTok is short video. Stories I think people post stuff up and they know it's not good. And some people just post it up and they know themselves it's boring. So don't put it up. Put something funny or relatable again.

You know, don't just chuck stories up to chuck stories up because they're gonna get less engaged and get less. Do you put hashtags on your stories and hide them? I don't, I used to, it did work. Okay. I recommend that you should do it. I just, I don't really, it's not massive like it was.

For a little while, there was an actual place on the explore page where you could see stories. Yeah. And it, reals took the place of that. Okay. So, that's kind of gone. Okay. Yeah, you can still kind of show up here and there.

Okay, so first post should have some engagement to it. Of course, always. Shouldn't, okay, I didn't know that. Use their tools, the slide and bars, the quizzes, the questions, all those things. All those things. We'd be surprised at how many, you know, even people that are watching right now,

go out and do it, ask your fans something simple. Where am I from? We just did, I wish I could grab my phone. The one I showed you with a million views. Yes. Just a story, a million views on our story. Yep. Where are we headed? Yeah. Florida, LA, or whatever it was. the one I showed you with a million views, just a story that a million views on our story. Where are we headed?

Florida, LA, or whatever it was, like 230,000 troze LA, hundreds, something thousand on Florida. When I'm telling you guys that I've never had anybody on my show, it's the most famous people in the world that have the engagement that they have, the real engagement on their social. You're getting this from the best.

So, okay, hashtags and stories, yeah, probably do it, but it's not the most critical thing. Engagement on the first stories, are there, can you post too many things on Instagram stories? Is there a number where, I feel like sometimes, if I go to somebody and I see 700 dots at the top of their deal, I disengage or I click through. And you're also algorithm punishes you for click-throughs,

does it not? If someone's clicking forward. I've personally never heard of that. Okay, well then, I don't want to put that out there if it's not accurate. Yeah, I've just been told that. I have not ever heard of that. Okay.

But of course, rewatch is really going to help as well. When that means when they click back. People watch, like, oh, like, her slam and water in my mouth and face, they're going to go rewatch it again. Yes. The algorithm, almost certainly, which is huge on TikTok as well.

Okay. Any platform really. If they're rewatching, that's massive. Okay, here's what I wanna know. Story that's the same theme. So I know we're getting granular here everybody, but like, I know this is what you all want from my show. So story that's the same theme, meaning I'm talking

about palm trees, I'm making it up, it would be more interesting than that. Do you recommend that a story only be one or two slides? In other words, I find that if I'm like, it's a 52 second story, so it's three or four slides on there, I can see the views drop off often times the longer that I go.

Yeah, I mean, the average attention is going to spend seven seconds now. Right, so for most of your stories, individual 15 seconds. Individual 15 seconds, almost like if I made a TikTok. Okay. Like I would go out, I would show the palm tree, I'd be, do you guys know what this is?

You know, I'd be a little bit. So you would very rarely do a continuous story about the same point or same message, almost never. Almost never. Okay, all right, awesome stuff. And do you agree with him, Jen, on the, I mean, he's very bullish on TikTok. You guys have gone from zero to 10 million followers on there, like this.

And so, I don't let, you know, I'll let Ryan speak to this in a minute, but are you seeing that, too? Do you feel like for you guys, the TikTok has become a more viral platform than the other ones? Definitely. What do you think the reason is? I think it's the new, it's the new hot platform. I know everyone is using TikTok.

Different age groups too. I think that there's a lot of younger people on TikTok. But then there's people, our age and older on TikTok. There's, I don't know, there's lots of different groups on there. The new hot, the hot thing. There's people your dad's age. I'm on there. My dad's 70, so you're good.

Yeah, my dad's 65. I'm one of the radar there. But I found, my dad's 70, so you're good. Yeah, my dad's 65. So I'm on the radar there. But I found out, it's funny that you say that, Jim, because I found lately more of my friends in my demo texting me TikTok stuff to watch than they did six months ago. And I think it's a tension span, too, because they're quicker videos.

Instagram may be the 60-second videos are boring people. And they're like, want to see the action Let's go on Tik Tok and see the stuff that's gonna make us laugh or give us the information right away that you know 60 seconds is now too long. It's long. It's boring people. Yeah, my gosh. Yeah, that's a long time I'm not everyone but you would watch 60 second deal. It's too long for me. What about IG TV's like them or don't like them because they're more than a minute long Do you think I think IG is very lost right now. To be honest, I know we're discussing that a little bit. I don't really know what Instagram is.

They just totally took TikTok, made it into Reels, IGTV for longer videos. They got shopping. My explorer is not really even tailored to what I like, but then you go to TikTok and the precision is just... The videos that show me the AI intelligence is absolutely insane. Every video I'm like, this is gold, gold, gold. TikTok is what Instagram was three years ago.

If Instagram fame is you now become TikTok fame. You do. 100%. You know, Ryan, the other thing that I've seen is that, and I'm not, I'm following on TikTok because I haven't really been really doing much there, but I'm gonna do more. I'm also seeing that I have colleagues and friends of mine

that have like 80,000 followers, but they can get a million views on a video. Whereas on Instagram, it's sort of the flip, it's reverse. You can have a million followers, and you're happy if you get 80,000 views. That's the other nature of the content that we mean by the explorer part of the TikTok. Yeah, so, well, I mean, this is like a...

Go for it. It's crazy. Yeah, this stuff, this is stuff I love. So, right now TikTok is completely open. Basically, meaning three years ago when we were post on Instagram, Jen and I, I would gain 40 to 50,000 people from a post that doesn't exist anymore. Why?

Because Instagram's paid a play. Basically, the whole explorer's way too flooded. They have way too many things, including shopping, reels, normal carousels, IGTV. It's just too much. Sometimes I get even lost on the app and they're coming out with too many updates. This and that. Plus, of course, the sponsored post. Sponsored post went from one in every 15 to one in every four now. Okay. Okay, so they also took away Chrono. Chrono was the best ever. Chronological order. Yeah.

Why? Because if you have all the good stuff on the top, they're not going to scroll as much. Wow. And you're not scrolling as much, you're not hitting as much as Instagram's not making as much money. Wow. Everything's money on Instagram.

Okay. TikTok, none of that exists yet. Yeah. When you post, we just grow 150,000 last week. Last week, you know, 100,000. We haven't even been on TikTok in a year. We haven't been on TikTok one year yet. We're just hitting 10 million. The algorithm is nuts. So when people ask me, how do you grow? And they love to mention Instagram, I say make a TikTok. Right now, go make your Instagram. Mm-hmm. Go make a TikTok, connect your Instagram to your TikTok and slam TikTok.

The way to really grow your Instagram is from YouTube and TikTok and other apps. What do you mean by connect your Instagram to your TikTok? So TikTok, you can connect your Instagram. So that way when someone's on your TikTok, you see the little Instagram symbol, if they want to follow you on Instagram, they just click it and boom. So all your traffic that you're in, all the free explorer you're getting on TikTok,

can convert over to your Instagram. Bingo, of course, it's just huge. Am I doing that? I don't even know if I'm doing that. I need to find out if I'm doing that. Yeah, you want to end your YouTube as well. You can connect both. Your YouTube can be connected to your TikTok.

Both, TikTok can connect your Instagram and your YouTube, which is constant traffic, your push-in. What great advice, by the way, the most valuable advice I've ever had on the show on social media, by a bazillion miles, is what we're talking about right now. So if you were someone listening to this, recommendation is go get a TikTok,

create a TikTok account, still the advice applies though, create interesting compelling. Of course. I mean, I follow the slidian there who's a grandma, and basically every day she posts, this is my outfit. And for some reason, I think. It's the best.

I actually don't know what I'm talking about, I forget her name, but like grandma Jean, I think her whatever, like I just think she's different than me. She's not rich. She's 80 something years old. It's just her outfit of the day, but she says it with this.

I'm interested in it, right? And like she's got, I don't know, a million followers or something on TikTok. So there's a space, there's a people are missing. You're making, I'm asking to be honest, they're making millions of dollars now these two. But I'm from Massachusetts. So there's this thing, like, you know, we've mentioned men or even these stand-ups that you and I know, like the Bill Burrs and these other guys, we're all like Boston dudes, right? So, I have this, it's why you and I connect, I think, like, I just have these things from

dudes who grew up like me, so I know how you grew up. These are real people, man. And like, I mean, like, real real, like not even like upper middle class real, like real people who have, they're just good people who want to be somebody in their life and they found a niche to your point. They've become millionaires, but not only that, like this interview today, bro, if you really think about it,

you created these millions of bars. You didn't know that at some point when you were doing this, you're now, there's someone that listen to this with PTSD who's now not gonna hurt themselves. There's somebody living in their house who can't get out. It's like, I'm gonna change my life. You didn't know this while you were doing this, but now you're flipping this notoriety

into a contribution and a difference making, not just laughter, which is huge in their entertainment, but like real lives changing. I think the other thing about the two of you, it's like couple goals. Like they just got married, right? But I think lots of people, even me, as you know I'm advanced as a couple,

like I watch them, like, that's what you wanna be as a couple, they're funny, they laugh at each other, they argue, you know what I mean? Like there's just a massive impact your content when you do start to document someday having children and that change in you is just gonna be super miraculous. So if I'm there, what if I say, I'm not good on camera.

Do you think blogs are done? Should someone have a blog? Should they have a YouTube channel? What's your advice on that? I mean, I think you would be better at answering that because she's actually more of the introvert, I'm more of the outgoing. So yeah, so I wasn't comfortable filming at first at all,

but I just, you gotta get uncomfortable to get comfortable. And it was a passion of his. And I'm like, well, I guess I'll try it. Let's do it. Let's go for it. And I did it. And I was awkward, but people loved it. And then they wanted more and more. So I'm like, okay, this is fun. This is cool. And now this is, you know, both of our full-time jobs. That's hard to believe that you were uncomfortable doing it. Yeah, very, very uncomfortable. That's hard to believe that you were uncomfortable doing it. I'm very, yeah, very uncomfortable.

Like nervous about even shooting it, you mean, or? Yeah, I think I cared a lot about what others would say or think. Yes. And now I don't care about others' opinions so much. Is that real? But I'm gonna challenge you on that. So, you type of content.

You got, I get people, my stuff is 99.9 favorable feedback. Because it's just sort of the people that follow me are people who want to make a difference. They're overall positive people. Yours is more like it's everybody. So you got people who want to hate, want to talk bad. They're in that fringe part of social media is part of your following. What would you call it?

Troll. Troll land. So you're okay with that now. It doesn't bother me. I'm definitely okay with that. I think it speaks who they are, not on who I am. You know, like they're,

I don't think that that's a happy person. If they're gonna watch one of your videos that you've made and they're gonna draw negativity or say something negative about it after watching it Then like what does that say about you? Why are you watching it? You don't have to watch us You don't have to follow us and then you get a message like you watched it Yeah, there's negativity all the time But there I will say I think there are fans are much more loving than hate I would say Yeah, I would overall, for sure.

I wish we could just get them all like. But that part's not easy for anyone on social media. But you've learned to deal with it. Oh yeah, definitely. Yeah, cause I don't get a lot, but I'll be candid with you. I'm 50 year old man who should not care. But I'm being honest with people when I'll see one, you know, whatever.

He's on steroids or whatever they have to say. You know, like, well, you had to say that about me. You know, like, but I, you know, the thing I found out, sometimes, they'll message you and apologize. Like, hey, man, I didn't know. You just want to read action. I didn't know you'd read it. I really like you. Does that happen to you too?

That's why I don't even reply. Yeah, I don't either. I just want your reaction. Yeah, yeah, yeah. Which is weird. Which they want attention. They want attention, you know, which is kind of sad when you think about it. It's like, wow, you know, and we definitely went through phases.

You know, it wasn't just like right away, we were like, oh, we were like, damn. It was the last few staff here and there. And I'm like, oh, the bond, you look coming on your appearance. Oh, yeah. Right, all the time. And it's like, whatever. He loves me. Why do I care what that person is saying?

It's a growth though. I want people to know out there that it's a growth thing. It is. It's taken us a while to get to where now we're just like, especially like reading. I love to read. And you know, us being able to communicate together like this is craziness, you know, and understand what hate is. Why are they hating? And you know, educating yourself on that as well.

Gradual process to just accept and like, okay, they're not happy. You know what I mean? I think it's super important because if you're gonna go do this, you're gonna go through that phase. 100%. And if you're not ready to take some heat for what you're doing, by the way, some of them are gonna be people that work with you

that have fake accounts that are just hammering you because they're jealous you're doing better. We have a lot of family friends. Yeah, yeah, everything. Yeah, social media is a funny place. They don't necessarily see all the work. They just see the beauty and the... That's the funny and the laughter.

But the work is just, you know, like, even just knowing the algorithm so much going on and then, you know, you get to be filming the ideas. There's so much that goes on. So Social Media is kind of a lie in that end. It is a lie. And I was just thinking of listening to two of you the whole time. Like, Ryan, I have talked enough and that I knew what a good person you were. I also knew how smart

you were. Like, you don't give yourself a lot of credit for this. You're not an average intellect person. Like, you become an expert at your craft. This is things people don't appreciate. This isn't just because he's funny. He's an expert at the algorithms. This is things people don't appreciate. This isn't just because he's funny. He's an expert at the algorithms. He's an expert at when to post, how to post, what to create, the back part of social media and all these other platforms. And then a meeting, Jen, there's a there's a goodness and a kindness to her. But it's not surprising to me that the two of you are a successful couple. You should be. And I don't think enough people that are listening to this are watching, they give themselves credit.

You're a really good human being. You intend to do good in the world. You should be successful. You're supposed to be. It's violates laws of nature if you're not long term. These two people should be winning. They're great people. They do great work for people.

And I'm wondering, wondering like for you both, what's it like, or can you not appreciate it yet? Give us a little insight, this has been a while for me. What's it like to like step into, this sounds corny, but you're stepped into a dream. Like you've worked your way into a dream. You come back, you're in Iraq, you're a makeup artist, right? Right?

Make art as bartender. Working multiple jobs. She works in three jobs at once, making more money makeup artist, right? Make a artist bartender, working multiple jobs. She's working three jobs at once, making more money than me while I worked in a mental hospital when we started filming. Picture this, he's back from Iraq, doing some YouTube stuff, getting some notoriety, going through mental health issues,

while working at a psych ward, she's working three jobs, and now you're famous, like you're famous, and rich, by the way, they don't want everyone to know this because they still live a, but very, very successful financially. What does that feel like when you're in the midst of it? Is it like, you don't realize it because you're just grinding? I think, I don't know. Yeah, I feel like for that.

I think we don't get ahead high from it yet or or anything and we just want more we want to grow more I think it gives us more motivation my thing is the film and so if The money just keeps coming. I just keep filming. I just got really good at the craft and the money just keeps coming for both of us and We've always just been filming and we're just gonna continue to film and get better at it and and you know and and then people are like oh, I want to pay you for this product. I'm like, oh, what the hell? Like, that's crazy. Pretty crazy.

So that's actually how I ended up leaving my job. I worked five years at a mental ward for the state of Massachusetts and very mentally draining. And three years in, I had some YouTubers doing well. I had learned how to create viral videos with some guys that I had met. Basically how that worked, which is kind of funny, it's very entrepreneurial. Thing is, I didn't know at the time, these guys own big websites, right?

They didn't make videos, though. I was on YouTube. They're like, listen, we saw some of your stuff, we like it. We think we can help you. So what they would do is I would write scripts with them. I would go out and film it and They were they actually write commercials for Coca-Cola. These are experts and engage in kitten these emotions So I'm refillment and film and stuff again and again. I would post to YouTube, right?

They would embed my video on their website and then they had a big Facebook network They would share the embedded story. Yeah. It would go viral. Yeah. I would go viral. Yeah. The views would rack up and at the time I didn't realize they were making a lot of money from the video, but in return I was getting this knowledge. Yeah. And these guys really helped me craft in what I do now, telling stories and doing all this psychological stuff that we do and relatability and literally I would refilm stuff 50, 60, 70 times. Then me and her, our first video popped up. There's a female Viagra video.

It was hilarious. Like everybody in their mother shit of the video, like 50 cent all these people. I did 250 million in the first week views. Oh my God. On Facebook. Yeah. And that was our first video.

Yeah, I was like, they're not gonna want to see me. And then I was like, it's your biggest video that you ever did. Like, and that was our first video. I was like, they're not gonna wanna see me. And then I was like, it's your biggest video that you ever did. Like, that's crazy. This is like, it's hard to process. I don't think people understand the reach still. We're all in the midst of living in these times. Yeah.

A great movie will get 20 million people to see it. It's crazy. 250 million in a week. Like, can you, you said to me earlier, we're sitting outside, you're like, every business can benefit from having and people to see it. It's crazy. 250 million in a week. You said to me earlier, sitting outside, you're like, every business can benefit from having some social media presence. Why is that? Right now, just for instance, rappers.

I look at their pages. They're engagement. They got $10,000,000. They're engaged. It's terrible. They're posting stuff. Nobody's not engaged in. It's foreign.

This rapper comes out with an album. Your engagement sucks. Nobody's even seeing your stuff. What happens if they treated their Instagram correctly? And their engagement was up, your album sales are going to quadruple, triple, just because more people are seeing it, because you're utilizing your stories correct, you're posting correctly on Instagram. So your little photos are going from 200,000 to 1.2 million just by being interested and funny. These people are not using Instagram properly and they're not getting the engagement because they're not using it properly.

So when they drop an album, which is so important, obviously, where are you going to promote it on your Instagram that you've been treating to our board, that's not engaging at all. So these things are absolutely crucial for actors and all that. Like you said, we get a million store views on average. Our store is on Instagram, we get a million views. Blows people away, right? Blows me away. People with 10, 15, 20 million don't even get 500,000.

Correct. Because they're not engaging, they're not putting stuff out. It's always important, especially a business. When I meet people, I'm like, what's your Instagram? I'm a photographer, a videographer. Nowadays, social media is a resume. It's a resume. Well, I think so.

If someone comes to you, and you're right. I'm looking for a photographer, videographer, you know, you're a new wife. And they come with a normal resume and you read it. Compared to someone who comes and has 500,000 followers, decent engagement and here, look at this. So you're gonna choose.

There's no question about it. And the reverse is also true. You could be just a regular, or you go, well, maybe when I meet you, I'm going to go check your Instagram page to figure out who you are. Exactly. So how much credibility do you have?

What do you post about? What's your life like? So it's a 100% a billion% true that you better treat it with respect as you've said it in every single way, whether you get a bazillion followers or if you've got 2000, that stuff better look like you want it to look and a better reflect who you want it to reflect.

And I think that's the thing about, listen, people that are watching from my, so there's two audiences watching. There's your audience and they're going, whoa, part of your own audience is going, wow. Like, there's a depth, there's a one-dimensional sometimes view of us on social media. You point where you said social media can be a lie

to some extent. It's a part of our life, a version of our life. And then there's my audience who's going, this is this brilliant, powerful, beautiful couple who's got all this information. Then they're gonna go watch your content and go no way, right? Like, they're gonna go, whoa,

like they can go the other direction, right? So, I think that's important though, that you, I think the other thing on social, Jen, you speak to this for me, like you gotta be willing to show parts of yourself to some extent that maybe you are uncomfortable with just to keep it compelling, right? Like it can't just be all the same thing all the time.

Yeah, you can't. People wanna relate and if I'm trying to be a super model the whole time, they're gonna be like, this girl's fake, this girl's not real. They wanna see me in sweatpants, they wanna see Ryan slot my ass in me get mad, like just be real, I think, you know, it works for us. That's the thing I know it's getting.

It works for us. You're the most popping, some of the most popping people at their bi-literally being real. And if you go watch almost everyone's social media, it's the same stuff. Yeah, a lot of it is, yeah. Right, Ryan, like what, so give me, give me one more layer of little

picking the best brain out there. What other things, someone's listening, they're like, all right, dude, I got it. Okay, I got it, on TikTok, I'm not, I need it to feed my Instagram. I need to keep my hashtags to a minimum. I need to do engaging stuff on my stories. I need to do compelling and interesting valuable content.

This is all really great info. There's another thing you'd go, okay, give me a one more thing. If I were coaching you, which would cost a fortune at this point for you to coach somebody, what would another thing you would layer into somebody that could do? Okay, I mean, it's actually, these people are getting double value because what I'm telling them right now, costs a fortune that these businesses pay me because they want to know this stuff that I stuff that I can look at an Instagram in two seconds and start fixing it like that. I can grow. I work on some very big, big Instagrams that we've talked off camera that I can't really discuss, but I think the next thing would be consistent posting. 100%. Don't be scared.

Nowadays we live in a great world where you can just use your iPhone. I used to have to use cameras like this. Now everybody's got the phone, right? Just film it in post and guess what? Instagram, Twitter, TikTok, Facebook are free. They don't charge you to post. So why would you not post? It's amazing how much we take that for granted, bro.

It's free. And so its values diminished. What about captions? Do they matter? Captions, of course, matter. Anything. I spend sometimes hour, two hours on a thumbnail. The thumbnail is most important. Very, very big. I've had. I know what it is, but just for the notification,

what's up on the thumbnail. So the thumbnail is the image that you're gonna click. So the image of a video or typically a video, I mean, it's not going to be a picture. So it's that screen grab, which oftentimes we actually will take an entirely different thumbnail. Beautiful. We do too. Say that again. So everybody, the thumb, I'll let you say that again. This is because that's worth repeating. The thumbnail is the grab on your screen, whether it's a YouTuber or your Instagram or whatever. This is big right here, because

sometimes what you posted, there may be no maybe nothing that grabbing in the actual video. Exactly. So what do you do? You just stage the thumbnail, 100%. Yes. Because why are you gonna, you can have the most viral video ever, but if you don't have a good thumbnail, they're not gonna click it anyway.

I have actually split tested, I split test thumbnails, which there's little, if you go on Google, you can search split test thumb, where people will, you know, upload three or four images that you think are good, and they'll pick vote, which is the best, and I'll take the one, that's the best, which is usually the one I think. And I'll ask Janabic, what do you think?

I'll send her some, she'll be like, oh, this one, or that one, or the color. We like to wear bright colors as well, in videos, it's just another trick. Bright colors catch, not black, or darks, you know, bright colors are well. Okay. Videos, it's just another trick. Bright colors catch, not black or darks. You know, bright colors are always very important. But I've actually seen a difference of a video, get 300,000 views with a bad thumb

and then get 15.5 million views with a good thumb. No, right, way. Don't rely on your video for the thumb now. Just go damn stage, we stage thumbs, I've taken thumbs that don't, that's what we're gonna do with the video. No, it's brilliant. I looked at my page the other thumbs, I've taken thumbs that are gonna do with the video. No, it's brilliant. I looked at my page the other day and I'm like,

that's kind of ugly. Like some of my thumbs are, you know, like it's not even an actual thumbnail. It's just the worst part of me in the middle of a sentence. They just put it like that on a screen. So I'm gonna tell you, I had a friend of mine who did the same post over a year difference. Yeah.

This is how brilliant you are. And it was of her daughter like being unmanageable. She didn't have a lot of followers. The first one was a thumbnail of like just, it was a shot of them in the kitchen with her daughter. It was nothing. The next time she posted it, which was a year later, she just reposted something.

It was the same exact video. She took a thumbnail that wasn't a video. It was as close up of her daughter screaming crying, whew, this hilarious, rack-based, teard, and that one did like 800,000 views, and the original one did like 6,000 views. And it was the thumbnail because people started spreading around this thumbnail picture. Huge tip.

Thanks for all that time on the video, which sometimes people out there have amazing videos. But the thumbnail is just as important as the video because they're not gonna click if you don't make a good thumbnail. Don't worry about staging it. I have thumbnails, I have nothing to do with the video and not even one person comments about the thumb. It's the most crazy psychological thing I've ever seen. She's not even wearing the same stuff. I'm like, are not even wearing the same outfit. It's not the same day.

Okay, this is good. I need people to see the video. Don't get me wrong. I'm not tricking people. I think one thing, keep in mind mind though don't use a thumb for bad content that's when you'll get stuff I'm saying we create very good content yeah so they're not mad that we might have click it yeah yeah yeah it's called clickbait yeah but then they watch and like this is gold this is good yeah but you know definitely the thumb is very very crucial important and then the caption like you said is very important very crucial important. And then the caption, like you said, is very important. Long short doesn't matter.

Short to the point. What is it? What's going to happen? If right now, I'm doing a caption on the show, I'd probably just make something funny, right? If this is my show right now, I would probably have you add something in funny with cheating. And it would be like, hey hand me TV tells Jen about cheating,

even though that's not even what the hell it is. But they're gonna wait, they're gonna click, they're gonna fall. What did happen though? So what if something really made your happens in your relationship? I'm curious. Cheating a massive fight.

Like, brother, I'm in a relationship a long time. Right, of course. She moved out for a week, whatever. You together in 30, 40 years, there's gonna be some stuff, right? Yeah, yeah. What would you, I know. Of course. She moved out for a week. Whatever. You together 30, 40 years. There's going to be some stuff. Right? Yeah. Yeah. What would you? I know. Don't get married like five weeks ago. Or whatever.

Right. So. But what would you would you document that or you wouldn't? I mean, first off, we really don't and have not had a big fight. Okay. Well, I haven't moved out yet. Stick around. It's been. No, everyone listen to this. It's a little bit. You're going to move out. No, you're not going to move out. No, right. Everyone listen to this. It's a little bit. It's a human right. We're both humans bound to happen.

Right. Keeping the communication is everything. And loyalty is everything. But if you ever cross the line, I don't know. Yeah, you've seen the video. I do. You see the video. I'd be like, I don't know.

You would. I think it would. But would you for real? Would you let people in on real stuff like that? Or is there like a live real like man at that? Honestly, I'm much more of a private person. So. That's fascinating that you're a private person.

I agree. I'm a private person. People don't feel like you're an introvert. You're what? You are introvert. No, I really am. I don't know. I think it is great when people are strong enough

to share their stories of he cheated. We're working through or I cheated. We're working through it. I think after we would, I think after we would share it, definitely if something, I mean, it's my state together. None of the cheating stuff would happen. Like a big fight like that.

I think 100%. We would discuss it later on. Like, we've had a fight like this. Even right now, if we had a big fight we could talk about, we would, but we communicate so well that we really, this just, we don't get to any of those points. We get your normal nagging, like, that's normal, get out of my face, whatever, get out of here.

But she's got her set of friends, I got my set of friends. We're very good at communication. How have the friends responded to you guys? I'm curious, like, I know what it was like for me when my life changed compared to my peer group, you know, and- It's been challenging, that's definitely for sure. I think you would understand the-

I do, but I want them to know a little bit. Yeah, still some media makes it. Of course, you know, and I try to make a point as well to tell people it's not all glorious and fun, and but yeah, I mean, you're a friend to us to Windows. It's gonna to window people are. People say, what are you guys doing? Why aren't you working anymore?

You look so stupid online. You guys are never gonna get a regular drop again. You guys are gonna make it. That's not our thing. People literally come up to me and go, do you make money off of it or? You even make money? Yeah, they're like, what are you,

we're like, yeah, no, we do. And we're humble about it. We're not people to work. We're just like, yeah, we do a full time. Like, wow, like, how do you survive? We're doing okay, but they don't, you know, they don't understand. But, no, it's definitely challenging. People will doubt you, people will judge you, especially people closest to you, I think. And that's when you realize who is your sincere friend group or your person that is genuinely rooting for you. I've had friends that I'm not friends with anymore, and I've been friends with them for 12 years, and I'm not friends with them anymore because they didn't support us, and I'm like,

if then what kind of friend are you? I don't need you in my life. I think my biggest thing would be when I I first started making videos, they made fun of me. And now we have millions of fans, and there's people that still make fun of me. Right. But nothing could ever trump me making the videos. Like I love doing it, that's what I love to do.

And if I had let people talk me out of it, how can I put it? how can I put it? How can I put this? All the people talking bad about me, family, friends, I mean, they're all gonna do it. It still would not cause me as depressed I would be if I didn't pursue this, if I couldn't film, if I couldn't film, I just, I have to film,

like I love to film. Is that the thing that's kept that thing away that you had before? Yeah, it's a huge part of it. So, I mean, we were talking earlier and she was a traveler. And so she's like, if you're going to be with me, we're going to travel. She went to Hawaii, went to Puerto Rico, and I was telling you, I wish I could have gone. I'm looking at her photos. I'm like, I wish I could have gone.

That thing kept me there. Finally, she's like, if you're going to with me, we're gonna travel and she booked Mexico, which is where we got married, I was telling you earlier. And so she booked Mexico, I was so scared. To all the people out there with anxiety and panic, they know that feeling like, what if I'm on the plane? And like I said, like all crazy, crazy thoughts. And that's panic, that's the panic cycle.

And you know, months ahead of time, worryin' and worryin', you know. What if I have a months ahead of time, worrying, and worrying, you know, what if I have a bad spell over there? I can't go to a hospital, I can't see a doctor. I got on the plane, I was so, oh my God, I was so scared. And we did it, and we arrived, we landed, and it wasn't like the emotion just went away, but then we just went on the balcony,

and I literally just started crying. The balcony was like that broke the anxiety. That's so getting uncomfortable and like every time... It's like look where we are. This is life is amazing. Yeah. And anxiety helped me back for so long. I didn't leave the States for eight years. Not even my state, Massachusetts. And then we did it. And that was what really started it.

And that's why Mexico is also so close. So important, dude. It was a breakthrough, man. It's beautiful. I'm so comfortable now being uncomfortable all the time. You have to get comfortable being uncomfortable 24-7. And if I'm starting to get comfortable, I need to go do something that's just going to be

throw me off, throw me. And that's what it is. The human mind is just crazy, but like, yeah, I mean, that was what really started everything. Brother, the fact that it does isn't dawn on you because you're at both of you. So, you can only have some appreciation for it, but as a friend and someone, I get emotional, I don't know why. Yeah, someone I had told his horror for me here. Just like I'm proud of you. Like the fact that someone who struggled with anxiety to the point where they can't leave their state

picks a business where you're the most exposed and vulnerable showing your life and putting something out. Is it funny? Is it not funny? Do they like it? Do they not like it? And this the same person who can't basically leave his town is unbelievable, but what you've accomplished

in what you've become, I'm really proud of you. That's her. I always just part, always. Ah. No. Yeah, no, it's teamwork. She's a beast. Mm.

She's a beast. Look at you, you look right, baby. I know. I know. I know. The people don't know this side of him. He's a beast. Look at you, you look right baby. I know. She's the most sick people to know. The people don't know the side of him. He's very sensitive. I'm actually a lot of I am, but her is like that.

He's so cute. Yeah, she got me. That was the biggest thing. Mexico, and I broke through. And there's so many people out there with your anxiety and panic. There's so many people out there. But yeah, get uncomfortable to get comfortable. Yeah. If you want something, and you have a vision, stick with it,

and work hard at it, and... I remember where in Mexico, and don't get me wrong, there's not gonna be a point where you're just like, anxiety, puff gun. No, there's a lot of work. I mean, he reads, he does meditation every day. He works on himself every single day. Like I've read your routines as well, like the showers and all that.

That is my thing. Like, I don't care if my flight's at four in the morning, I'll get up at 2.30. Every day I have my affirmations, I give thanks. I meditate 30 minutes, 40 minutes, sometimes twice a day. And then I read and has been a huge thing, like a massive thing, but like, you really can break it. And like, people are out there with anxiety, panic.

It's not easy, it's so uncomfortable. Go do something uncomfortable. Like, and then, like I was saying in Mexico, even after the balcony thing, I still had anxiety, like even going on like excursions into the jungle. And we were gonna take a ferry to Cosmo where long before we actually got married, but the water was roughing, those throw up on the boat.

And I was still had some anxiety. I was like, I can't do this. And she was like, okay, that's rough and those throw up on the boat and I was still had some things I was like I can't do this and she's like we get a good off. Not only the first trip to Mexico. I think it's important finding someone that also can understand and yeah understanding and speak to them about it. I think speaking to them about it has helped me so much like I'm feeling anxious. You trust her enough that you can speak to her about it. I've never met another guy personally that is communicating and wanting to work on himself and learn more about what's wrong and try to fix himself

or the problem anxiety. I've never met a guy that's like that. He's very communicating and it's great. That's one of my favorite things I've ever said on the show right there. That you, people underestimate their ability to change themselves. They do, they underestimate it.

So strong, like men's. How willing he is to change and to grow. And that's the part, like, okay, the end result is millions of people and unbelievable celebrity and money, but that's not the part that I admire. The part that I admire is this is a person, a couple who changed their life,

like changed literally, not, you'll never change the core of who you are. You're as a good person with good intentions and kindness. But you can change these things about you that hold you back. You can change things about you that limit you, that you don't like about yourself. And when I, I also know how difficult it is.

That's how I was going to add, yes. And so when I meet someone like yourself, bro, who's done it, I admire it deeply, you know, because I feel like maybe a little bit I've done that myself. Of course. And I think it's beautiful that when people see someone like myself or you guys, they go, wow, like, they've struggled with lots of things, like Like I have maybe more things than I have in some cases. So if they can do it, some of my things,

Zionies career is in the public. Like that's crazy. That's crazy. That's crazy. It is. You should be, three things struck me today about you guys. One is, I knew, but you're brilliance.

So one is that. Two is, you're amazing. Goodness is a human, Jen. I mean, this is not to be goofy, but God brought the two of you guys together. You're brilliance and the science of what's made you successful. Her incredible goodness, and you're reluctance, by the way. You're willingness, willingness rather to change. Someone who's introverted, I'm an introvert,

so I know what it's like when the camera goes on. I know what it's like when people are looking at me. I know what it's like to wonder if what I'm saying is interesting or good enough for whatever. And so for you to then couple up with a dude who's like, well, if you're gonna do this with me, you're gonna travel, but yours is, if your new is with me, we're going on camera all the time and you're gonna do this with me, you're gonna travel, but yours is, if your new is with me, we're going on camera

all the time and you're gonna be exposed constantly. And then the third part is probably the depth of how much I'm now rooting for you and I get your fandom now. You know, I get it. Like I want to see the two of you succeed. And I'm just, I'm kinda giggling internally the whole time because there's such depth to the two of you.

And then my audience is gonna go see this content. And they're gonna be like, it is the most, it touches into the, I don't wanna call it easy humor because that's not right, but it's like stuff that we all will agree is funny, but it's very adult stuff. And so it's like, there's this multi-dimensional aspect of you that I know your own fans don't know

until most of what we're gonna do today. Right, yeah. Yeah, it's very, that's part of what we are. We like to play the line. And what, but it's like what couple of this, everything we say, I don't know, I don't really know how to explain it. It's just, it's funny that it is sexual humor, but that when you go on Instagram, there's girls that

show 50 times more. Oh. Now, don't get me wrong. We have, we're discussing, we have an only fans, there's no pornography. No, no, no, no, no, no, no, nothing like that. I think over time, Instagram and TikTok and Facebook has really gotten more and more strict with the content that you're able to create. And that started playing with my creativity.

And so like we said, adult stuff, adult humor, sometimes I want to do something that's real crazy or whatever, like we said, there's a lot of people on OnlyFans, they don't realize that are not adult, that are not doing porn, that are not doing any of that stuff. I think people hear that, though, that's the first thing. I think when they knew you were coming on the like, they have an only face, I'm like, no one's naked.

Just showing up. 100%. I think we're over cooking the adult nature of your stuff too. Like I know that's more adult than the Instagram stuff probably, but look, you go see any of my great stand-up friends. The gnarly way that people are funny nowadays is just the way that it is. So don't be so sensitive.

And you're in my audience, you're gonna go watch their stuff and you're gonna follow them and then half of you don't want anybody to know your following them, you know, whatever. Like it's hilarious stuff. It's very relatable, taming of sexual, sometimes not sexual, sometimes it's very relatable.

But it only fans isn't as restrained. All the fans is the non-restricted. It's a really great way to seriously, if you want to generate income, nothing against any of the sex workers or any of that at all, which is what it got known for. But people, regular influences can make a lot of money just off of subscription-based gender there.

And by the way, you've got to be able to monetize what you're doing. So if there's a place that's limiting your expression and you can express more of it, there's stuff that's awesome you guys. It's stuff like this beautiful woman will bend down in front of him. He's got a debate or watch the football game or we go do what married couples do. Like it's stuff you debate every day. It's awesome. They do it in a funny way. It's just normal funny stuff. It's stuff you all are doing around your house all the time and just you don't have the guts to put it on social media

and make it funny like they do, which is fine. Maybe that's not your type of content. Yeah, of course. That's our content. That's my style. That's our style. That's what we do. That's why I think they don't find it anywhere else.

And I think people really are looking, overlooking the actual power of only fans because of that image. Stigma. Stigma, yeah, 100%. I think the Stigma is, yeah. Same thing. We're not gonna be, and then he's like,

no, it's very like all the entertainers are going on. It's another platform. There's a lot of entertainers, I don't do anything in that way at all. Let me ask you guys this, last two questions. Answer them together. One, are you happy, you, in your case, I think Jen you're happy. Thanks.

You know, we're talking about couples and stuff too. I think that I say often sometimes in my relationship, my wife is easily happy. I am harder happy, meaning like it's more stuff has to be going right for me to be happy than an average person. I know that's silly and I've teach otherwise, but it's just I'm just being real. Like, you know, some people are naturally, there just there's a lower threshold to what needs to be going on in their life to be happy. Some of us there's a higher threshold, right? So you remind me that way that you're you're you're pretty your natural state is happiness and bliss. She's gonna lower threshold. Yeah lower threshold then you're just higher like mine right

there's this crazy. So are you happy and then secondly both of you what advice last thing forget social branding whatever it might be what advice would you be anybody listening to this who wants to become you meaning they want to make a dream country they want to be a they wants to become you meaning they want to make a dream country? They want to be a they want to be a musician. They want to open up their own yogurt stand. They want to have a big social media account. They want to open up a charity whatever it might be. Are you happy and be what advice would you give to people who want to make a dream happen? I mean, I can go first. So. So, I'm 100% happy. I think I'm like you.

I always have these goals and sometimes I can definitely get, you know, if an algorithm's killing me, algorithm, you know, I know a video is viral and the algorithm kills me or you know, this or that Instagram crashes, but I just know that if I keep going, no matter what, when you just keep going, you know, it's like throwing a **** against the wall eventually it's going to stick. You eventually, it's gonna stick. No another big video will come. I know I'm getting to do it I love, which is create. So I'm smart enough to realize and know this now.

And I'm definitely very happy. These are some of the happiest moments I was telling her of my entire life the last few years. With the travel and way like no anxiety anymore. Like I can do whatever now. Wonderful. Again, given my routines and what I do, I don't drink, I don't like the smoke,

you know, but that's, anybody can do whatever they want. That's just not your thing. That's just not my thing. Like what you said that. Yeah, exactly. And then, what was the other question? The dream part, but I think you answered it. I think you're answering it.

I mean, I always like to use this analogy. I can't remember who told me this, but you know the pool noodle. Can you imagine that guy telling somebody that he's gonna make the pool noodle out of party? I'm gonna come out with this pool noodle man. And everyone's like, dude, what are you talking about? And now he's a billionaire.

Yeah. I don't think grainy example. That's a great example. That's a great example. Yeah, no idea is dumb, right? Yeah. You're gonna get criticism no matter what, especially if it's something new.

100% you're going to get like, it's, especially if it's something new. A hundred percent, you're going to get, like, it's gonna happen, judgment's gonna happen. But the best part is the growth that you get out of everything. So, no matter what it is, no matter what, if you're consistent, I really think, and you love it. If you love what you do, I think that anybody can do. And it sounds so dumb, it sounds like something. You're always here, but like,

it's really good. It's really good. It's a legit great example of that. You'd be like, you idiot. Are you out of your mind? The guy's a billionaire now, right? That's awesome. Your idea might sound crazy.

Like it might sound crazy as well. But just you get, you won't know until you do it, you know? What would you add to that, Jen? Are you happy and any advice you would give? Yeah, very happy. Life is funner these days. It's getting easier. We're just growing, but I'm excited for more

and to grow more and bigger goals with ourselves and to reach the goals and just. Does it surprise you, you think that? If I met you seven years ago, would you think you'd be sitting in my living room going, I'm excited to grow more, to do more? Was that like your MO then, do you think, or is that growing? I've always been a very hard worker.

So very hard worker, if I want something, I'm gonna have three jobs if I need to get there. And if I, you know, whatever needs to be done to work hard and get your goals done. She's house hunting now. It's time to buy home. We're looking in Florida. You told me that.

That's her biggest. I think that's her biggest. And she can basically do it all. Just give me as long as I have an office. You want to keep cranking and creating. As long as I can work in Florida. Yeah, I think you need me too, right? She's going to get the real estate agent.

And she's going to handle it. But I know she's really big on the house. The house is. And people can't get carried away once they start getting big and once the cash starts flowing in, some people get out of control. They're spending their money going on 20,000 elevations or buying all these things. And it's like, they're just things.

You weren't on the call, but when he called me, he wanted the things that he and I talked about is some financial advice. And I'm like, one of the most, you're so brilliant, by the way, because I don't make you on the call, but when he called me, he won the things that he and I had talked about is some financial advice. And I'm like, one of the most, you're so brilliant, by the way, because I don't make you run that call. And one of the things I said to Ryan was like,

hey, man, it's one thing to save money. It's another thing that once you get a stack of it to resist the temptation of blowing that stack on something stupid, to impress other people who aren't going to be impressed, and are going to hate on you about having it anyway. Yeah, right. So I think a home where you live and raise a family in my opinion is an exception to that.

Exactly. Explanation because you're going to use it to do something other than just show off. You're going to actually live in and raise a family there. So I'm so grateful that we did this today, but I'm really grateful we did it in person, which is what your recommendation was, Ryan. And I'm really glad, like, always really respected you and admired you and was proud of you, but this is a different level today.

I told you, privately when we were talking, you know, I'm not. You as well, I mean, like I said, I listen to your stuff all the time. So I'm like, Spotify playlist. Thanks man. They take your clips. There's one that I really like where you kind of snap.

Yeah. Like, because you're more of a subtle person, but this one, I'm not sure you would know when you hear what it's from. I don't particularly know, but you were this one. Well, it's kind of like you though, bro. There's me, and then there's the magnified me, and you put me on a stage for an intense environment.

There's another part of my personality that's revealed. Humans are multi-dimensional, right? I'm really, what I do the show, just so everyone knows, I'm really chill, you are right now, but that's not, humans are multi-dimensional, right? Like, I'm really, what I do the show, just so everyone knows, I'm really chill, like you are right now, but that's not my natural disposition. People that know me are like, this is an intense dude.

I think this is why it makes it better. I think it's why it makes it better, because I first discovered the show. Right. But then when I got this clip, you know, I'm getting ready to work out, and you're like, you got this many seconds, and like, you're stepping up.

I'm like, dude, it's actually snapping off in this, right? And then I'll listen and like, start getting goosebumps on my day, and like,'re stepping it up. I'm like, dude, I'm just stepping off in this, and then I'll listen and like start getting goosebumps on my day and like he's, this is- But I love that part of it, like in your case, like there's this hilarious dude and this beautiful woman who's hilarious and then you meet them and, oh, lo and behold,

they're brilliant and kind, like people are multi-dimensional. So in my case, I'm, I love humans and I hope I'm a kind person and then there's that other part of me that I'm a man, and I'm intense and I'm passionate. And that side of me is probably at least as important in developing some success, my competitiveness and my intensity and that part of me.

We all have different energy, well positive and negative, feminine and masculine and that's good to see all of yours today. I can't imagine someone listening to this today and not rooting for you, not being grateful they spent this hour with us or watching it, they were inspired, they learned, they've got insight, this is why I do the show.

Like I'm sufring. What's that? And free. And everything that super, what's that? All for free. And they're getting everything that, and for free. It's crazy to think that. Spoken like a real marketer, by the way. So thank you both for you.

Thank you, Adam, thank you. You guys, all their social media platforms are put on the screen here. They're pretty easy to find. They're world famous. And for all of you, I just want to tell you how grateful I am for you for spending this time with me every single week, where the fastest growing show in the world for a reason.

And that's because you guys share this show with people that you think it can inspire, teach, motivate, and change their life. And so I'm grateful for all of you. Please continue to do that. God bless you and max out. This is the Ed Milach Show.