THE ED MYLETT SHOW - Brad Lea - Thinking Bigger Than Yourself

Episode Date: February 1, 2018

This week Ed has Brad Lea on the show. Brad is a self-made entrepreneur with over 25 years in sales & marketing and has trained and motivated thousands worldwide. Ed and Brad dive into the history behind the successful version of Brad we see today. From being in an orphanage at the age of 2 to mastering his sales techniques through different job positions and life scenarios, this interview will fascinate and motivate you!

Welcome to the Ed Mylet Show. Fire it up today. I've got one of the great young entrepreneurs in the United States here with me that I've been following on social media for a long time. We've got a bunch of mutual friends and so I'm honored to have the great Brad Lee here today. Brad, thanks for being here really. And I'm honored. I'm honored. It's great to have you. We've been having great conversations off camera. Very interesting conversations and I'm hoping that transfers to on camera now too. So many of you probably follow Brad on Instagram or on Twitter through social meeting. You've seen the unbelievable post that he makes. I think he's one of the most creative and innovative, unique people on social media. I've told you that.

That's interesting. I want to drill into that. Okay, we will. I'll tell you why it's unique too, but I encourage you to begin to follow him too as well if you're not. But what I want to do today is get to know you better. And then there's all these young entrepreneurs out there, sales people. I consider Brad to be an expert with how to teach people how to become more productive entrepreneurs and especially great at teaching people how to sell and close and persuade people too. And so I want to pick your brain on some of that stuff today.

Brad's built an amazing company. We're actually at his headquarters today called Lightspeed VT. It's an unbelievable virtual technology that he's got that you see a lot of people on his platform often that you would know very well in personal development. But I wanna go back prior to that. Okay. So how does Brad Lee become Brad Lee?

So you grew up where you grew up in the Pacific Northwest? Yep. Did you grow up in a super successful family, like entrepreneurs around you, wealth around you? How'd you grow up in a super successful family like entrepreneurs around you, wealth around you? No. How'd you grow up? No. Originally we were kind of, I wouldn't say poor, but low middle class. Okay. It best. We lived in a little tiny house on a hill surrounded by bigger houses. It was it was kind of unique because, you know, there's a lot of stories from that that I've learned back

in those days that I can now see the lesson where there I didn't really realize, but no, we grew up a lower middle class. You did? Mom and dad married and you didn't see those. My dad and mom were divorced and then my dad remarried. So I had my stepmom at that time. Okay, so you live with your dad and your stepmom? Yeah. Well originally we all went to an orphanage and then my grandmother, bless her heart, told my dad to

get off his ass and come get us because we were basically about to get shipped off to different families. You're kidding me. No, when my mom and dad divorced, my dad said, Scruya and my mom said, well here take the kids she kept the baby. So me and my brothers and sister went to an orphanage and was about to get shipped off and then my grandmother told my dad, you better go get them. So fortunately he came and got us. Whoa, what, how, what?

I was, I was two. You're two, so you don't really remember this happening necessarily. No. My brothers and sisters do, but I was two, my brother was probably seven. Wow. And then, and then, and then, and then, my brother was probably seven. Wow. And then there's a different form between. If you cover that before.

No, but you want something new, don't you? I do, I want something new. I always make them cry, crying a little bit. So it might go, come on. So that's interesting. So you're this little guy growing up, you live with your dad, mom's sort of in a different place. Were you always, were you an athlete,

like were you a competitive, like, did you have this background of winning and competition your whole life or will they like? Well, actually, yeah. I didn't know it at the time, but I excelled at sports. Like for example, I joined a swim team and I first joined a team called the Guppies. We had to start there. And the only sporting event my dad ever came to watch was by first swimming me with the guppies.

And I beat the other swimmers so badly they disqualified me. Really? They said he shouldn't be in this league. And my dad basically told him, ah, you know, you guys are stupid. He left and he never went to another sporting event of mine. But I excelled at swimming at first. And then cross-country did that

for a minute and you know kind of beat the competitors without even really trying. So you're a natural athlete. Iran a 440 in junior high. Oh wow. 440? 440 in junior high. Wow. I mean like people say bullshit or bull crap.

That's okay. Right. And it's truth. It's the dead ball's truth. But I didn't have a lot of parental guidance when it came to sticking to something. So ultimately I ended up quitting over something stupid and no one made me go back. So I didn't finish with sports.

A lot of people relate to that though. A lot of people had some potential when they were young. They had a lot of supervision. They ended up kind of flaming out on had some potential when they were young they didn't have a lot of supervision They end up you know kind of flaming out on their first dream So you had all these gifts that you end up not using so after high school you go to college or you know you didn't drop that High school you dropped it getting 11th grade so your high school dropout who's built this massive company? Yeah, baseball yeah, either home runs or strikeouts. There was no one between no between with you no bass hits So you're a high school dropout, and then you end up becoming this.

How's that happen? So I know this, just to speed something up here. You end up getting into the sales business eventually. And so how long were you in sales? What type of sales were you in? And is that when you first started to get your taste at, hey, I can control my time, I can make some money. How old were you like, when did all that start?

It's 17, you know I couldn't decide between movie star and and and a job. Everyone was telling me you know get a real job. Yeah. Where you an actor though you were also an actor. Yeah, I technically still am. I'm just unemployed. Okay. So if you guys are looking for one, you know, I'm a Thespian. Train Thespian by the way. But at around 17, early 17 years old, I went and got a job with a forest service company. And I thought I was gonna be fighting forest fires. Sounded cool, went around bragging like I'm cool, paid like $22 an hour.

First day on the job realized I wasn't a forest fire fighter. I was the dude that had a 10 pound bag of water put on my back and I went and Squirted water on stumps that were smoldering so they didn't reignite a fire They called it a piss bag got poison oak and went and basically said hey, I got poison oak I'm not gonna be able to come in tomorrow and they're they laughed and said yeah, you'll be in tomorrow at 4 a.m That's part of the job and you know everyone had poison oak supposedly so that's Ultimately when I said dude this manual labor ship I'm not into it yeah so I opened the newspaper to get another job and

there was an ad for selling cars okay so I went and applied for selling cars at 17 and basically lied to get the job because you had to be 18 17 years old yeah and I and you had to be 18 So I got the job at 17 lying which again you learn people say you can't change. I think you can by the way anyway Be asked my way into the job Went around bragging to everybody I was 17 so so the other salesman were haters because I was kicking everyone's ass and They told management so management brought me in and said how do you and I said and he said don't lie to me. I said I'm 17. He said well you lied and said you're 18

I said yeah, he said how many cars you got out? I said like 26 and at this time Clothes person might have had 10 and he said when do you turn 18? I said like another two months He said can you keep your mouth shut that long? Of course, I don't want to lose the golden goose. Yeah, so I started Excel. They gave me a car to drive. You got to wear a suit. I was home.

No poison oak, no hard work, a pen. And the way I looked at it, this individual paid for all the cars, paid for the building, paid for the advertising, gave me a pen and let me have my own little business without investing in dime. That's the way I looked at it. And so I was aggressive and started selling. Talk about that for a second, because I don't think most sales people think that way, especially

if they're not in something where they do have some ownership of it. But you treated selling, this is important, by the way, because I did too young. I started out just in the selling business too. so you treated selling like it was your own business. Well it is. It will elaborate. When you're on commission, you don't have a limit. So if you're going to give me cars, let's use cars or art, because I've sold art cars, RVs, ridiculous vacuums. Really? Candy bars. Yeah, I've sold everything.

Matter of fact, six years old, there's a story about selling candy bars that is pretty funny, but... Give me it. I want to hear. Well, I was six years old and they gave out the boxes of candy. World's finest chocolates. Yeah. You remember those things?

Yes. They were delicious. They were. I mean, still to this day, I think they're probably the best actual chocolate with almonds you can find. So I went out and I started selling candy bars and all the other kids that couldn't sell their candy bars, normally they would ship them back to the company and that was it. Well, they just gave me all of the candy bars. Everyone else couldn't sell and I literally sold every candy bar that the school received.

And what about knocking doors? Yeah, I went on knocked on doors. They'd open the door and I'd have it behind my back. And when they answer the door, I would say, do you have the phone number to a good roof repairman? And they'd always be like, no. It's six years old, you say. Six years old.

And I developed it all by myself. I don't know how. But I said, do you have the phone number to a good roof repairman? They said, no, why? And I say, is when you taste one of these, you're gonna go through the roof. I just, and people were just buying.

They're a six year old little face saying that out. I can't say, though. And people were just buying boxes at a time. They all take 20 of them. So, I learned selling then. Okay, I'm gonna tell you a point this out, what you just did. I told Brad before we went on the camera,

because you just did it again. That he has an interesting way of communicating. Do you remember when I told you this earlier? Yeah. You just did it again. You started it at six years old. And this is why I want you to follow him because a lot of people speak the same way. They'll say, here's what I'm going to tell you then they tell you.

Brad's communication style is it ends up a punch line. So you don't know where you're going and then boom you land somewhere. Whether that's a joke or a sales pitch or a clothes or a statement, watch when you watch him and you just so you know you did it at six years old. You start with the candy bar behind you back, right? Yeah. Do you need a roof? You know, and boom, then you come back at him. So you always take them down an interesting road when you communicate. It's very unique to this dude. Oh, that's the way that you talk. It is. And it's why I think your social media stuff is interesting. Because it's not like, let me tell you what you need to think, and then you say it.

You start out somewhere, and I don't know where we're going, and then boom, there's a punchline, and we land somewhere. And when I say punchline, it may not mean something funny, it just may mean you take me where you're going to take me. It's almost like going around the corner, and I find the prize. And that's what you were doing when you closed then, too. So that's awesome, by the way. You started that at six.

Started at six, you know. So let me ask you a question. You're this good closer at six. You become a great car salesman, young. You've gone on to sell other things and been successful. Then you built this huge training thing that we're gonna talk about in the middle, but I'm a sales person,

which by the way, the first thing is the first step of that is admitting it, that I actually close, I actually sell, right? Give me a couple of things that someone out here just got into sales or is in it and struggling, right? Like, what's a couple real keys of being great at closing? One, you've said you own it like your own business because not everybody does think that way.

But give me a couple things. What makes a good closer, a good salesperson, a good persuader? The ability to listen, first of all, because a lot of sales people really don't listen, and they're not even prepared to ask good questions in order to get good answers. So I'll give you an example. When I used to train people, I would carry around a quarter, a dime, and a nickel. So they can put this on the screen if you're editing this, but pretend this is a quarter, okay, and this is a dime and this is a nickel. Now, I'm going to ask

you a question I want you to listen, okay. Bob's mom has three kids. The first one is Nicholas, the second one is Demetrius. What's the third one's name? I don't know. What is it? Okay, well, I'm going to have you listen again. Okay, do it again. Bob's mom has three kids. The first one is Nicholas. Second one is Demetrius. What's the third one's name? I don't know. See, that's because you're not really actively listening. Okay. Now, actively listen to me. Okay. Bob's mom has three kids. The first one is Nicholas. The second one is Demetrius.

What's the third one's name? You got me, I don't know. Listen closely. Stop it, give me the answer. Bob's mom. Bob's mom. It's Bob, there you go. It takes me a while.

So you notice, they then take you out. You're not listening actively. I'm struggling with my IQ issues, but I got an eventually. I guarantee it's not that it's been people do and people do it all the time. They're not listening actively because we're having a conversation and you're you're not trying to sell me anything. Right. But when someone says what makes the best salesperson. We're all of you just

watching they go what the hell is wrong with me or were any of you with me on that like is at least 5% of you with me that you did not know Bob's damn name? I'd say 90%. Because what is the trick is there's a damn anodean acute, so you're throwing me off with the acute. Yeah, well that's why I'd have a dime, a quarter, and a nickel.

So people are trying to, because they're not listening. So if you're, if you want to be great in sales, first of all, you need to learn to listen closely and actively. And then secondly, learn to ask the right questions. Wow, that is such an awesome illustration right there. My whole audience now just unfollowed me because they know how low my key is. Well, watch this, well, you can edit it.

But trust me, it was awesome. 95% of the people I do that with never get Bob. Sometimes they'll get it on the third one, occasionally on the second one, hardly ever. They're listening. I'm leaving that in there. That's too damn good. However, knowing the right questions to ask,

when people start selling things, like if I say, go ahead and sell me that. People start saying, oh, it's quality leather and it's gonna last a long time. And that's not really selling, that's telling. Selling, I have to know what it is about you that values that. And I do that through questions.

So if I were gonna sell you that, I wouldn't just start selling it, like most people. That's what they'll do. Like next time you talk to a salesperson that says their top salesman say, okay, well, sell me that chair. And they'll say, oh, this chair is constructed this way. And it's the greatest fabric and it's going to last the best.

And they're not asking you, you know, who's the chair for? You know, are you replacing a chair? You know, what do you like about the chair you're replacing? What didn't you like about the chair you're replacing? So by the time I explain that chair, I can provide value and explain to you why it's valuable. Now, let's say, for example, you tell me that chair is so quality and it's going to last forever and I find out you're getting a divorce and you have to provide your ex-wife a replacement chair. Yeah. I just unsold you the chair, not even knowing it. Why? Because I didn't ask you

some questions and listen to the answer. Well, that's the big thing. Cardone said this me, Grant Cardone and I were talking about this very topic off camera also and he said, because it's what you just did with me. It's not just asking the question. It's getting the answer. So a lot of people ask questions but they never get the answer. You forced me, finally, to get me to get the answer, right? And that's what a good closer gets also.

They don't just ask the question. They actually get the answer. I think some people think, all I gotta do is ask a bunch of questions. Well, no, you have to get the answer and get them actively listening. That's why that is really powerful and I want to absolutely leave that in there. So very, very good. You want to be good in sales. Listen and ask good questions.

Okay, so that's huge, by the way. Very, very good. So I want to be good in sales. Then there's another layer of people out there who say, I want to be good at training sales people. I want to build a team of people. I could be in the real estate business. I could be in the insurance business.

I could have my own donut shop, but I got to get people out there selling donuts, whatever it is, right? What are some of the keys in developing people who can persuade and close? You talk about these four steps that I absolutely love in learning how to close or retaining information, et cetera. What are those steps? Well, there's four ingredients that you need to have an effective training program.

A lot of companies have training programs that aren't really effective. And the goal of a training program is to get results. So if you're not getting the result, you're looking for, you know, it's not effective. So it's like making a cake, right? There's certain ingredients that you put in a cake. Leave out an egg in your cake and see what happens. Doesn't come out right. Even leave out one little thing

like the sugar or any of the ingredients. So the ingredients in an effective training program is good content, gotta have good content, repetition, which most people lack, because training isn't something you did at something you do, right? You go to the gym to build muscle, you know anything about that? Did you go lift one and then go home? No. No, it takes repetition.

Same thing with actual training. So you need good content, repetition, practice and roleplay and accountability. I love that. And most companies, they'll get, you know, they're very, they hold everyone accountable, but they don't practice. Or they practice, but they don't have any repetitions. Yes. You got to have them all.

I so love that, because repetition allows you to be reflexive under pressure, right? If you've done enough reps, when pressure comes up, the question's stressed. The concern, your response has become reflexive rather than you have to think about the answer, right? And the way you develop that is through roleplay, not telling someone, right? We both agree with this, not telling me how to do it, but getting me to actually do it is how I build that muscle. So, that's a huge tip.

Like, you say that often, so even I know your own appreciation for it isn't it. People that are listening to this don't know that. They don't know that I got to hold people accountable, but I can hold them a calma if they've done roleplay if there's repetition so all of these are Requisites and building a team of people who can who can move something forward I want you to help these folks here because you've not only your great sales guy. You're a great businessman You're a great entrepreneur. That's how I introduced you right? I think you're one of your skills is closing one of your skills is teaching it But you've built a great company right And there's skills that go with that.

What do you think? You're on social media. You hear people ask you questions all the time. Yeah. Why do you think so many people out there are struggling with getting their businesses really off the ground and going? Like, what are some of the main things that you think, these, you're hearing from people, is it what people, we're not about what people think about them, is it lack of execution, work ethic, like,

what do you think are some of the real core things that hold people back from building their businesses? In my opinion, mainly it's because A, they were taught wrong, they're belief system is backwards, and then B, they don't want to be uncomfortable. They don't want to put in the word. Why doesn't everyone have abs? It's not rock, it's not secret information on how to get abs.

You can get abs, I can get abs, how come we don't have them? Because it's freaking hard work. It's uncomfortable. I don't want to do it. Well, you got to make those choices and sometimes, you know, not having the knowledge will be the reason and the other reason is They don't want to put in the work. Yeah, they want to use excuses. Yeah And so let's use that let's go to that excuse thing for a second

This is the hard question because I say that same thing right and you may not even have an answer for this I don't know but I'm someone I don't have information. I think that here's all I feel about even train wrong You can go get trained correctly right? Sure information like you said. I think it abs. There's not a mystery. Right? The world did I say this all the time. The great thing about business now is it really does come down to your ability to execute and work because there's not a shortage of information almost anything anymore.

15 years ago, information was the key thing. Now, information's a dime a dozen. Everybody's got information. It's execution. It's work ethic. It's bust in your tail. So you on social media, they see it, the world series, they see it with all these different toys and things that you have.

But to this day at this time, you're 48 years old, right? You got a great company, you got a great life, you got a beautiful family. Right? What's work ethic look like for you? Give them an idea. Well, I come in every day. Every day.

Yeah, I'm here on weekends. Well, first of all, the building's open eight to five Monday through Friday. I'm usually open eight to five Monday through Friday. I'm usually here eight to seven Monday through Friday. Sometimes I'm a little early, just depends on the day. But I'm here every single day and I work weekends, but I also work at home and I also work when I'm on vacation. So to me, I'm working 24-7.

I just don't think it's work though. I know. Because you love it. Yeah, because again, I mean, I would7. I just don't think it's work though. I know, because you love it. Yeah, because again, I mean, I would do this if I didn't get paid. Yeah, yeah. And the way it would. Absolutely, because believe it or not, what's crazy is most people don't know my real motives here.

See, I think personally, I want to be able to fix something in the world before I go. So I want to be able to fix something in the world before I go. So, I want to be able to fix, like, poverty. Like, there's no dude on the planet or female that should feel what it's like to not be able to afford a Christmas present. That's just me. You see, bum's on the street and you think, like, how can they not make enough money to have an apartment? The answer is they don't want to which those guys can hang out and

do what they want or they don't know how to and surprisingly I bet you the majority is they don't know how to and the reason they don't know how to because our education systems messed up. We force our students to learn a curriculum that has technically no bearing. I mean, George Washington had wooden teeth. So what? How come they're not teaching me how to leverage my credit? You know, I had bad credit to us about 26 years old, and it cost me a lot of time and money.

Why weren't they teaching me these things in school? And they weren't figuring out personality styles. They weren't figuring out interest. They were forcing us to sit and learn what we supposed to learn. How to communicate. Right, so part of the technology that we developed allows the curriculum to adapt to the student. I love that.

Rather than forcing the student to adapt to the curriculum. And that's what we do today in our schools. Even colleges believe it or not. You know, your electives, well here's your electives, choose one. Well, what about, what if I don't like those? What if my talent lies over here, but you have me forced over here? So I want to fix poverty through fixing education.

In education, you need to reverse it. Like my kids, they'll lecture at school and then send them home with homework and questions. Why don't they lecture at home and then I send them to school with the questions. Why are they sending home questions about calculus? Like go to go to school and ask the questions. Right. How do we fix that? Right. So can I tell you what you just described? Yeah. Your why? Just so you know, is it? Yeah, that's your why.

Let me help you out. Everybody who works hard has a why. And so when he goes back and watches this interview, who remember that the time he tells you that so my wise I want to I want to fix your body. Well, it's a pretty damn big why yeah, so you have a huge why you're just it's so ingrained in you You don't see the value of it, but I'm telling you that people that lack work ethic do lack a why they don't know what their Why is it's just so natural for you, brother, right? But we have to think back of like how people really start out and they don't know their why. What is my purpose? What is my cause?

What is my passion? You're so talented. You're so far down the road. You have these huge wise. You want to be wealthy. You want to grow this company. But you also have this big why. Like you'd like to fix poverty.

That's not like kind of a small reason to get out of bed in the morning, right? And I've got to know you better. And that's a real thing. Like you really love this. You love what you're doing for people. You love the applications of the technology. It's a huge why.

And the other reason I ask you about work ethic is I wanted them to hear your schedule because it even took me a back. I said, you're in here Saturdays. You go, hey, I'm in here on a Sunday, man. And it elevated my respect for you because when I said, when he said to you, that you lack work ethic, I think people think, no, I don't. And I think everything in life is compared to what, right? Like you may think you're working hard. You want to put us out there, but you've got your five, 10, 15 minutes, but compared to what? Compared

to who, right? So we all may struggle for some work ethic problem. I think there's plenty of quarterbacks in the NFL for years that thought they were hard workers, but not compared to Tom Brady. Yeah. A bunch of basketball players I talked to Grover, they think they're hard workers, not compared to Kobe. There's a bunch of entrepreneurs that I don't have a work ethic problem till they hear your schedule. Well, I mean, I could work way harder than I do.

That's what makes you you, right? But it's true. Like, you know, at seven o'clock, you know, I value some time with my kids. So I make those choices. But again, to me, I have a saying, there is no key to success. It's a combination. I've heard you say that. Yeah, because it's a combination and everyone has their own combination.

What you think success is may not be success for me and vice versa. I know people that think success is they can go get laid a thousand times. Like dude, that's old. Like that's not success to me. Success is not hanging out, waking up with a hangover with three girls. I know people that do that and they feel cool

and they think you're successful. It's not successful to me. Everyone has their own idea of success. I think the first time or the first thing you need to do in order to achieve your success is look inward and figure out what that is because you can't get it unless you know what it is and most people won't. So when I go home at seven, I know I can work till 10. I mean, in my business, I could write you content, right?

So I could be working literally 24 hours a day, but I don't. So my work ethic is not that good compared to what it could be or should be, if I want to accelerate where I'm going. But you got to weigh it out. Of course you do. Like Tim Grover said, in my interview with him, he said cleaner, never thinks he's a cleaner. He always thinks it, or she always thinks she can do more. So you are of incredible work ethic.

But like any... Do I? Yes, like yes you do. And you're like when I interview people and especially when I met you today, I think there's very successful people oftentimes have no idea of their strengths and giftedness like brother. You're incredible communicator. Like what I'm telling you about the way you drop the punch line with people, I don't know anybody else who does that. Like there are other people who kind of talk like sir, you don't. You have your own style. It's why I think you should be following you.

I need to learn this. I think the four steps you talk about in becoming a competent professional at persuading, most people don't know that stuff, man. You take for granted that it's so good. I think your why is massive. And I think it's so massive and so deep in your heart and soul, you discount the importance of it.

Then when you say it out loud, you're like, oh, that is a pretty damn big why, right? Your work ethics tremendous. I want entrepreneurs to be featured, these things that you do that make you extraordinary, because you also run with extraordinary other people so it seems normal to us at the stage, right? But if we went down to any other sales business,

all the other entrepreneurs in this center here, they're not working your hours. They're not as good as you. Their technology's not as good as you. And so compared to what your work ethic, right, that's what I want you all thinking about. And I think that's something that you're great at. The other thing you have, a couple more things I want to ask you, well I think it's a great business conversation too, for people to kind of sneak in listening in on.

But how important is it to you to have some people around you and your associations? We're talking about a couple of mutual friends of ours and neighbors here and stuff. Like, has it been important to you to try to add people to your peer group that are just friends of yours that stretch you a little bit, that push you, has that ever been something you thought about or just sort of happen, and does that help you? Well, I mean, absolutely.

Absolutely. Like, give me an example of somebody. Well, listen, I mean, just like a house, right? If you've got the most expensive house in the neighborhood, you're pulling up the value of the other homes. Makes sense? Yeah. I don't want the most expensive house in the neighborhood because I want to be one of

these that are getting the value pulled up because your, your houses, which is probably the most expensive, these houses are pulling your house down. Your pulling these house values up. So I look at that and people, I want to be, I don't want to be the most expensive house on the neighborhood. I'm hanging around guys that are making me look like I don't have work ethic. Or I'm not to that level.

Why? Because again, it's just they're pulling you up. Not only that, but like they just think different. You know what I'm saying? There's people like Tony Robbins. He wants to feed a billion people. Yeah. Yeah.

Like who thinks like that? Yeah, right. Well, I want to hang around people that have bigger Lost to your goals then hey, I want to make a hundred thousand so I can buy you know Whatever I want to buy like what about the rest of humanity? How do you fix it when you thought of When you said that your goal about poverty and the education system the first person I thought of was Tony And I also think of in terms of getting people together too I thought what a great I know you know Tony as well, but like what a great pairing for you as well like because you've got similar goals and

He could pull the house values up. So he's a machine. He is a machine. Yes. He's one. I just did a Gage with Tony yesterday here in town and he wasn't feeling good and just pulled off for His work ethic makes my look ridiculous and mine and by the way, and that's why us all associating together benefits us, but those of you that are watching this that live in Missouri or Chicago or Australia or South Africa, you got to find people where you are that pull your house value up. That's a wonderful way to explain that. Get around some people, introduce yourself to people, start to try to associate with people who pull you up, not always you pulling everybody else or up or or worse worse like you said, having people or any that pull you down.

Because we've all got these detractors and haters that are pulling us back, telling us we're out of our mind, don't try this. How do you deal with them? What would you say to people? Because you know that's a huge thing today, right? Is haters, detractors, all these people trying to change their conditions, trying to become a better version of themselves and everyone's going, no, I like the version you are now. You make me comfortable. That's really what they're saying. Don't become this new you because, man, I like the one you got. You don't make me so uncomfortable,

right? What would you say to them? What would you say to them that they're catching that kind of flag and heat from people? Well, again, I mean, this is why I don't really coach and mentor people because the answer is so simple. I'll feel like I'm ripping y'all off. No, I'll give them a second. The answer is don't listen to them. Mm-hmm. And then they're gonna say, how do I do that? How do you not listen to somebody? You pay no attention to it.

Like if someone said to me, dude, you're turning into a dick because of this, this, this, this. Well, if I was insecure or I thought that's the case, then maybe it would affect me. But I know what I'm doing. And I know that I have integrity. And I know that I keep my word more importantly to myself, which is, which is real key. And so I already know it's, it's, it's nonsense. So anytime someone starts to talk negative, I'll just, you

know, let it go by like It didn't even phase me. Have you always been that way, or did you develop that? Well, when I was a kid, I used to lie, because like I said, we lived on that house. And I felt that we didn't belong in that neighborhood. It was a weird neighborhood. We had a little tiny crappy house, which ended up being a big house. But anyway, little crappy house around all these other richer, well, rich people, not richer. The Richardson lived over here, a doctor lived right here,

the McCays, who owned McCays supermarkets lived here, then my dad worked at Bohemia, which is a mill, worked, lived right here in a little shitty house. So I used to BS everybody, not BS, and that's a nice way of saying, I used to lie because I didn't think I belonged there. And I learned very quick, I used to say my dad owned Disneyland. And I would just lie to the other friends, the little kids in my neighborhood. And what happened was all the other kids eventually alienated me. And I

thought, I learned that age age don't lie be real because here's what happens I was cool for a minute and then they found out I was lying and I was hated for a while lot lot longer than I was liked so that taught me to keep it real because if you're not authentic and you're not real, nothing's gonna last. You know what I'm saying? So like if I try to come across so Ed likes me, I want Eddie to like me, man. So I'm gonna come across cool and tough and, you know,

you end up liking me. It's only temporary because as soon as you realize I'm not, it'll fall apart and that causes even more misery. You said something so huge. You said, I keep promises I make to myself first. And I was key and I talk about that a lot too, because I think that's the foundation of confidence is that you can trust yourself.

You've kept promises you've made to yourself over and over and over again. You build a reputation with yourself. Try to never thought of it, but I like that. Well, you do. You build a reputation with yourself and so then your reputation with other people isn't as important to you, right?

Because your reputation is not what matters. Your character is what matters. Your reputation is going to change with what way the wind's blowing, right? But most people are so concerned with their reputation with other people because they don't have one with themselves, which means they don't have self-confidence. And you nailed it. Their self-confidence comes from the fact that they have a habit of keeping promises they make to themselves.

So I totally agree. It's funny how we both get to the same place differently, right? Like we really do believe the same things. It's real interesting how we end up getting there. So last thing, by the way, he talks about keeping it real and that's his tag, the Real Brad Lee, right? That's where we find you on Instagram. Is that the same on Twitter too?

The same everywhere. Okay, so the real Brad Lee, is that why you put that in there? Because you're going to keep it real? Is there another guy with that name so you thought I better make the real one? Well, there's a couple of reasons. That's the main one. Okay. But the real reason, because again, I keep it real, is someone had a Twitter handle when Twitter was just coming out. And they had my name. I knew them. They got my name on purpose and was tweeting stupid shit. Like, man, I get all the ladies.

And they were trying to be funny. And so I'm like, dude, knock that off. I'm known a little bit and that's going to make me look stupid. That's what made them laugh about it. So I had to go, I called Twitter and they wouldn't give me Bradley. They said, sorry. And so I had to get the real Bradley. So you got it now.

Well, I did it to battle the fake Bradley, which was my buddy, Tweet and Stupid Shit about. Oh, that's crazy. And then ultimately, I used to train people, but it was always virtually. Because after I got the virtual training system and figured out that it was Worked way better to train people virtually than live anyway. I saw I started training a lot of these sales companies with my virtual training And every time I showed up there live they'd be like, oh, it's the real Bradley Or people would say hey Brad Lee's here, and they're like, what do you mean like on screen because you know

It was the virtual Bradley and then when they saw me they'd say it was the real Bradley. Well I enjoy the real Bradley. Thank you. I like you. Well I appreciate it. And I'm learning things from you today and I learned them off camera today too. I really enjoyed our time and I know people that are listening to this have as well and so I want you following him and you know I always I've someone on my show I always want to promote something for them by basically be honest with you. I think the way he produces things the way he articulates things it is real it is sort of blunt as you heard today but I think he'll take you on a journey if you follow him on social media that's

both entertaining but also enlightening I do want you to follow him and if you've enjoyed my podcast will you please rank and review it on iTunes would you do would you do a brother a favor and do that? I won't charge for any of this stuff. Subscribe to edmila.com, submit your email, you get weekly correspondence from me, go to the YouTube channel, subscribe there, rank and review the podcast on iTunes, and again Brad, thank you for doing this today with me brother. I really enjoy, I feel like we maxed out our time here to get some. My pleasure and let me tell you something. Thank you brother. You know, I went and subscribed to your newsletter. See this is what I'm talking about like you're

already doing the right thing following this guy right here. I can tell you that right now. All right God bless you everybody max out. you