THE ED MYLETT SHOW - Conquer Your Mind - with Jim Kwik

Episode Date: February 28, 2019

Your MIND is POWER! Do you always forget names right after you meet someone? Do you struggle with memory loss? Do you often forget things or are absent minded? Are you MAXING OUT your brain power??? ...I'm honored to bring you the great Jim Kwik - THE world expert in speed-reading, memory improvement, and optimal brain performance! With over 7 MILLION podcast downloads, Jim Kwik is the definition of MAXOUT with the #1 training podcast on iTunes! The #1 skill you should learn this year is how to LEARN better! Increase your ability to think! This interview is so jammed packed with tactics you better be READY TO TAKE NOTES! You're going to learn exactly what to do to become SMARTER and change the way you learn, think and perform! We're revealing the best way you can boost your memory and brain performance, AND show you how speed reading can literally save you YEARS of productivity! Jim is even sharing the step-by-step process you can implement TODAY on how you can conquer the most important business skill... REMEMBERING NAMES! Find out how to FREE YOUR MIND from digital dementia and learn how to tap into the natural genius that is living inside you! You are smarter than you think! You just haven't been taught how to optimize your brain power. This interview will teach you how to MAXOUT your ability to think and perform in every area of your life!  

Transcript
Discussion (0)
Starting point is 00:00:00 Welcome to the Ed and Mylet Show. This podcast is for those who want to do more. See more and be more. Welcome back to max out everybody. I'm Ed Mylet. Let me ask you a question before we begin today. Do you have any sense right now like you feel like you're just overloaded and you're overwhelmed with information in your life? Maybe you're having a hard time getting focused. You get distracted pretty easily. Maybe your concentration sort of suffers a little bit,
Starting point is 00:00:40 your memory issues. Well, my guest here today is an expert on optimal brain performance, on learning, on learning quickly, and on maxing out your capacity to think and perform in your life, and it was barely born out of some tragedy, out of some some difficult events out of his childhood. He's turned those tragic events into becoming a world-renowned expert on brain performance. And today, I'm really blessed because I've been chasing this guy for a while. I've wanted him to share his brilliance with you, the audience, and I'm grateful that he's here today because we're about to change your life and change the way you learn, think and perform.
Starting point is 00:01:15 So, my guest today is the great Jim Quick, Jim. Thank you. And thank you so much. I've been looking forward to this so much. Me too, brother. We've had great conversations off camera and I'm so excited because I know there's some shows I know that we do that are inspirational and then there are shows I know that are going to inspire but also by the end of the program people's lives are just
Starting point is 00:01:35 measurably better and they can perform better and today is heavy note taking. If you're driving in the car you're going to want to hear it but you're going to want to get back and listen to the video or something to to write the notes down we're going to cover. hear it, but you're going to want to get back and listen to the video or something to write the notes down We're going to cover so let's just go back just a little bit I want to give people context because I really believe life happens for us not to us And it's the meaning in our life of the events that happen to us not the event But the meaning we take from it and so you've become this world-renowned expert You've worked with the Dalai Lama Richard Bransonanson, right? Some of the highest profile celebrities in the world, most successful business people.
Starting point is 00:02:07 But it's ironic that that was founded out of a boy with a broken brain, right? And that was because you had fallen and hurt your head, is that right? Like a five-year-old or tell us that story real quick? Yeah, you know, it's funny. I just posted this on Instagram today. I said, difficult times could define us.
Starting point is 00:02:22 They could diminish us or they could develop us. You decide. Because ultimately we do decide. And yeah, when I, I know I'm such a big fan of yours and follow over your work. And first of all, before we get started, I appreciate everyone who's watching this. And what I love is you are the person you are on and off camera. Oh, thank you. And that, that means a lot to me, you know, your humility because you're so accomplished.
Starting point is 00:02:46 And so the reason why I'm excited about this is because I think this message we have to talk to people about is so important because your brain controls everything. Yeah. When people see me on stage, they'll see me have 100 people stand up and I'll memorize all their names as they introduce themselves or 100 words or 100 numbers that they give me forwards and backwards. I've seen this man have a hundred people give him two numbers out of sequence and he'll repeat back a hundred people's multiple
Starting point is 00:03:11 numbers like this. And here's the thing I always tell people I don't do this to impress you. I do this to express to you what's really possible because the truth is every single person that's listening and watching this could do that and a lot more. Oh my gosh. The thing is we weren't taught. You know, if anything we were taught a lie that somehow our capabilities, our potential, our memory for instance, our learning abilities, our intelligence is somehow fixed like our shoe size. And it's absolutely not true. We've discovered more about the human brain in the past 20 years and the previous 2000 years
Starting point is 00:03:41 combined. And what we found is we've grossly underestimated our own potential, our own capabilities. And that's the thing, it's just because we weren't taught. And I really think the nature of the work that you do, that I do, that our community is really backing, is about transcending. It's about ending the transcend, end the transcend. Ending this massive noses in media and marketing
Starting point is 00:04:03 that's telling us that we're broken, that we need to be fixed, that we're not enough. And I feel like that is what holds us back. This illusion, if you will. Is that your market? Did you feel that way as a little guy? You know, when I was five years old, as you mentioned, I had this accident, head trauma, brain injury, traumatic brain injury.
Starting point is 00:04:22 After that, my parents said I was never the same. You know, I became extremely shy, introverted. I had learning difficulties, I was labeled, and a label is tough, right? You know, when you're putting special classes, I couldn't understand things. My teachers would repeat themselves four or five times, and I would pretend to understand,
Starting point is 00:04:39 like sometimes we do as an adult, because we have this imposter syndrome. We always want to look good. We don't want to ever make a mistake, which I feel like also holds us back. In this space, the things you teach can affect someone's life like this, and that's what I love. We talk about some of those things.
Starting point is 00:04:55 Absolutely. I'm just fascinating. Look at me. We only have an hour, I wish we had 17, but you said if there was one skilled amaster in the 21st century, in your opinion, it is what, what would you say? Your ability to learn faster. To learn faster. I really do believe that if there was, let's say there was a genie and they could grant
Starting point is 00:05:12 you one wish, anything you want. Most people would wish for more wishes. That would be the hack, right? Somebody had to give you that. He used it, Aladdin's going to be one wish you asked for more wishes. But if I was a learning genie and I could help you learn any subject, any skill, you know, anything, what would you want, what would you wish for, you would ask to learn how to learn.
Starting point is 00:05:33 I did a program at Google and I remember hearing this from the chairman said the amount information that's been created from the dawn of humanity. Since human beings walked the earth to the year 2003, which is only about a decade and a half ago, that amount of information is now created every two days. Oh my gosh. 48 hours online. Think about the blogs, the podcasts, the social media, that much content. Our brain, they say we use such a small potential of it. We use all our brain, but some people use it more efficiently than other people. But you talking off a lot about the way we were learning a hundred years ago is still the same way we're taught to learn.
Starting point is 00:06:07 And a simple thing you said, because almost everybody listening to this, well, I know they are, they're listening to it's a podcast. Right. They're taking notes. Sure. They, um, they go to seminars, they take notes, they're reading books and just a simple difference in the way we take notes even. You have told, I didn't even realize this, but this is an old way to take notes.
Starting point is 00:06:25 There's a different way to experience even note-taking. Can you give some tips on that? So I recommend everybody takes notes of this specific episode because it boosts retention. People don't realize this, there's learning curve, but there's also a forgetting curve. Science is saying that within two days, just 48 hours of listening to a podcast,
Starting point is 00:06:43 reading a book, going to a conference, getting a coaching, 80% of it, up to 80% is lost. And that's, you know, as somebody who's investing time, energy, treasure into something to lose all that, you know, so you want to be able to, to hold that on. And so one of the ways of doing this by taking notes, and we did a whole episode on proper note-taking, and really one that's more brain-friendly. Most people, what they found is the worst way of taking notes actually is verbatim. Which is the way I take notes. Verbatim, full transcription and they study this at universities because they test people. People take word for word and one of the reasons why is because there's just
Starting point is 00:07:22 so much information. You have 18 pages of work for work. You don't even know what's most important. But they found the best way of actually taking notes were more on keywords and relevancy. So for example, one of the ways of taking notes that I recommend is taking a piece of paper and putting a line straight down the page. And on the left side, what I'm doing is I'm capturing information. Capturing. So we could talk about how to remember names,
Starting point is 00:07:47 and how to read faster, and how to learn, skills faster, how to change your habits. That would be on the left hand corner. You're capturing information. But on the right side, instead of capturing, you're creating. What does that mean? It means that you're creating and you're building on this.
Starting point is 00:08:01 You're putting your impression. So essentially, on the left side, you're taking notes, but on the right side, you're making notes. And there's a clear distinction between just capturing information and actually creating the creative process. Why is that matter? It matters because if you're first of all, for focus. A lot of people, when they're listening to something, their mind will go somewhere else. They'll get distracted. So here, instead of it going somewhere else, it goes on the right side of the page, which is let's say left side right brain, brain, right brain, left brain is more logical and words and language and linear, but on the right side is your imagination,
Starting point is 00:08:34 your creativity. So your creativity can go there. The other thing is it forces you to ask questions. I believe that questions are the answer. I think it's the essential for understanding, for critical thinking, for focus, for learning. If you ever wanna read something, let's say people feel absent-minded. They forget where they put things. They're while at the purse, they're keys. Or not they're keys, something larger like their car.
Starting point is 00:08:58 You see the people in the finding, they forget they parked their car, they read a page in a book at the end and forget what they just read. They'll get a name from somebody and they'll just forget it right away. One of ways to insulate that is to ask questions, right? To ask questions about something. So for example, when I'm taking notes, I'll capture information on the left side.
Starting point is 00:09:15 But on the right side, I'll write questions I have about what I'm learning. I'll ask myself questions like, how I'm going to apply it. You know what my biggest challenge I have with the self-help personal development industry is that there's this massive lie that's being spread saying that knowledge is power. Yeah. Thinking is the process of asking and answering questions to yourself.
Starting point is 00:09:36 That's why left and right page here matters everybody stay with us on that. That's all thinking is, that's all thought is. Exactly, and you're capturing your thinking. And even the greatest minds out there, they journal, they can always creative. You Exactly, and you're capturing your thinking, and even the greatest minds out there, they journal. They can always creative. You think about Leonardo da Vinci,
Starting point is 00:09:49 or Marie Curie, like they had their journals are worth fortunes, right? And it's interesting, asking this question, is it because they're eugenious? Am I saying genius, I don't mean IQ, I mean they're exceptional in their field, right? Whether it's sports, whether it's technology, finance, it's a form of genius.
Starting point is 00:10:04 Relationships, interpersonal skills, interpersonal communication. Is it because they're geniuses that they're taking all these notes, or is because they're creating all these notes that make them geniuses, right? And so it's interesting. And so I like to journal, I think that that's extremely important. And the questions though, to take knowledge, inter-naction, three main questions I obsess about. Number one is, how can I use this? I ask this all the time because I don't learn for the sake of learning. I learn for the sake of some kind of benefit
Starting point is 00:10:33 from here or somebody I care about. So I'm staying with you. This would be the right side of the page as I'm taking some notes. Right, so I'm taking notes, but I'm obsessed about it. So even I'm not writing it down, even when I'm having a conversation with somebody or I'm listening, I'm in a conversation,
Starting point is 00:10:44 how can I use this? And this is the creativity part. It's like, oh wow, these are all the ways I could use this. Okay. And apply this. The second question I asked religiously is after I asked, how can I use this? I'm asking myself, why must I use this? Why must I use this? Because here's the thing, a lot of people know what to do, they don't do what they know. You can't come up with one reason, you're not going to remember. Because reasons, reap results. Reasons, reap results. Reasons, reap rewards, right?
Starting point is 00:11:10 It's time and cynics start with why. Yes. Always get into this, so ask yourself why, and the questions make, that makes all the difference. So first question, how can I use this, and that's the creativity, you come up with all these ideas. Why must I use this? Okay. The reasons why. And then the third question I ask a lot is when will I use this?
Starting point is 00:11:30 And I think one of the most powerful productivity performance tools there are, are calendars. It's like that app, calendar app, or if you keep a physical calendar, that's important because if it's not there, it's not real. You schedule this in and then it becomes real and it's going there, it's not real. Right. You schedule this in and then it becomes real and it's gonna happen. 89% to 100% of the people listening to this struggle with remembering something basic like somebody's name.
Starting point is 00:11:53 Okay. Okay, so help us. So I know a little bit of that is what you just shared. They're similar techniques. So, I mean, in business alone, I can tell you, people's favorite topic is not their sports team or their children or anything. People's favorite topic is them, right?
Starting point is 00:12:08 And one of their favorite, their favorite sounds is the sound of you saying their name. And oftentimes most of you in a business setting, you know this, the minute you've heard their name, you've forgotten it, like those car keys that you lose periodically, but you lose their name constantly. And so this concept that you just shared about association with something you already know, is that one of the things you would do to remember today? It is. Here we go. So here we go. This is, now you want to take notes on this. I think one of the most important business etiquette, networking, you know, skills, if there was one, is the durability to remember someone's name. Yes. Because how are you going to show somebody you're
Starting point is 00:12:42 going to care for their business, their future, their finances, their health, whatever it is you have to offer them, if you don't care enough just to remember them. Yes. Because what's the message we send to somebody when we ask them for their name again two or three times? You're not important. You're not important, right? And that doesn't matter what you say after that.
Starting point is 00:12:56 It's not an avoid, right? Yes. And so people don't care how much you know until they know how much you care. And here's the thing, in my angel who said it beautifully, people will remember what you say, they won't remember what you did, but they'll always remember how you made them feel.
Starting point is 00:13:09 And that's going back to the emotion again, right? And so that caring is everything. Nothing sells like caring. The truth is you could always remember that name. Okay. And that's so I'm calling you, I'm calling people who are watching this on their BS. Yes.
Starting point is 00:13:22 And when you say you're not good at remembering names, that's not true. You just remembered somebody's name. Why, what's the difference? You're motivated. So the M in max out, the M stands for motivation. And I would say, how do you do it? Ask yourself questions.
Starting point is 00:13:36 You get elevate your level of motivation. You can ask yourself, what's my level of motivation to remember something or to learn this or to remember this name? You could say zero to 10 give it a number five Well, and here's this mine hack. How do I how do I thought of the thought explain? How do I make it turn it from five to seven? What I need to think about differently Like how that person's gonna feel or the business I do create for them or just you know learning these skills better
Starting point is 00:13:59 Okay, you know, I Tony says what you know what you practice in private you're rewarded for in public, right? And so this maybe it's just a skill that you're practicing. So motivation, I remember I was doing a training in Silicon Valley, and after I was done, somebody comes up to me, it was Bill Gates. And I ask him, like, if you can have anyone super power world based, like Jim, the ability to read faster.
Starting point is 00:14:18 And Warren Buffett was like, I've wasted probably 10 years in my life reading slowly. And that's why reading and speed reading is so important because people spend about four hours processing information a day. You think about all the emails and the business plans and the books and all the stuff you have to process. If you could just double your reading speed
Starting point is 00:14:36 and go from four hours to two hours, you save two hours a day. What's two hours a day over the course of a year? Actually, let's say you just save one hour a day. That's 365 hours a day over the course of a year. Actually, let's say you just have one hour a day. That's 365 hours a year. Incredible. That's how many 40 hour work weeks? Nine.
Starting point is 00:14:50 Nine. Two months. Oh, my God. One of them, two months of productivity is saving one hour a day. It's something ubiquitous like reading. That's why we do so much, like for people out here watching this,
Starting point is 00:14:59 I know a lot of people are entrepreneurs, they have teams. The biggest line item, line item is human capital. Yes, for sure. But if they're reading four or five hours a day, that means half of their salary is being paid to read. So if someone's been paid $80,000, $40,000 just to read, that's why we train at Nike and Google and General Electric
Starting point is 00:15:18 and all these individuals, because that's the faster you could raise the collective intelligence of your team, the more that they can be competitive. Going back to this, the M is motivation. I would always say, if you want to learn something new, check in with your motivation, because here's the thing. All learning is state dependent. Information combined with emotion becomes a long-term memory.
Starting point is 00:15:40 We know that. We know this because ultimately, the expert is not always the person on the podcast or on stage. You are your own expert. So genius leaves clues. Genius leaves clues all the time. So when somebody is exceptional in some area, there's a method behind the magic, including for your own self. So you don't remember all names, but you certainly don't forget all names. Now go and deconstruct that, decode that. Usually the names you remember are names you're motivated to. There is attracted to somebody.
Starting point is 00:16:08 Somebody that could be good for their business, right? So there's the emotion there. So emotion tides information, becomes a long-term memory. Because here's the thing. When, is there like a song or fragrance or food that could take you back to when you're a kid? Absolutely. Because information tides with that emotion becomes a long-term memory.
Starting point is 00:16:25 But here's the thing. Back in school. Back in school, what was the primary emotion we felt? Boredom. Right? Half the room is bored. The other half is confused. But on a scale of 0 to 10, what's boredom?
Starting point is 00:16:37 Zero. Information times emotion. If the emotion is zero, what's anything times zero? Zero. And you wonder why you forgot the president, the capitals, the periodic table, all the things you learned in school because the emotional level is very... Oh wow! Right, that's why entertainment is so powerful because education, maybe empowerment is here,
Starting point is 00:16:55 entertainment is way up here because of that, that emotion. But when you can infuse emotion into learning process, and part of that is human motivation, because I remember the second question, I was talking to Bill Gates about the, he's like reading is what I'd like to be better at. I'm like, I totally could help you with that. Because leaders are readers, clearly. And on top of that, I was like,
Starting point is 00:17:16 we're talking about the future education. And I was talking about accelerated learning. And he was talking about tools and technology. And Bunch of Crowd was building. and they said what's missing you know you have the tools you have the theory and we're like we came to the same exact conclusion motivation right understanding human motivation why can somebody learn something not apply it you know to be able to get that benefit to execute that and I have a theory on that we could talk about what why people
Starting point is 00:17:43 procrastinate why why they put things off. But going back to the emotional level, tap into the second age, which is your heart. Now, the A, what I was saying, max out as people are going through this, just a simple acronym, the A I would say is accountability. Accountability. And this is again, we haven't gone into the technique, but just owning it. Because most people are not responsible. They feel like, you know why?
Starting point is 00:18:06 It's because we were trained that way. We, I get to work with Elon Musk, going to do trainings for him and SpaceX, the rocket science, the huge amount of information to be able to process, be able to focus and so on, and be able to retain and apply. And he's building a world of electric cars with Tesla. He's building electric cars and spaceships go into Mars, right?
Starting point is 00:18:26 But the vehicle choice for education is like a horse and buggy. How people can learn it's like a horse and carriage, and you wonder why you're falling behind. And here's why. We all grew up with the 20th century education. 20th century education that prepares for a 20th century world. And at the turn of the century, it was working in farms and factories.
Starting point is 00:18:44 And here's the thing. It trained us just to consume information. A teacher would lecture and you would just consume information. But the human brain does not learn through consumption, it learns through creation. Isn't it interesting that school would teach you what to learn, math, history, science? But important subjects basically, but not how to learn. What were the class on creativity, imagination, strategy, problem solving, entrepreneurship, critical thinking, right? Where's the classes on listening,
Starting point is 00:19:11 on emotional intelligence, where are the classes on speed reading, where are the classes on remembering, right? Socrates says learning is remembering, because nobody, like I was at Google, they're like, Jim, but we have a search in, why do we need to retain all this information? Here's the reason, is because I'll give you a couple of reasons.
Starting point is 00:19:27 Number one, your brain is like a muscle. It's used or lose it, but people are suffering from digital dementia. This is the new term in healthcare. Digital dementia. Digital dementia, where we're so dependent on our smart devices, it keeps our to-dos. It does, it does, it does, um, simple math for us. I went to dinner the other night and it was 10 of us. Literally 10 of us, the waiter comes with the check
Starting point is 00:19:46 and half the 10 people pulled out their phones to divide the 10 by 10. And if people are listening to this, they don't understand why that's a problem, then that's the problem. That's the problem, right? Because all you have to do is just move it, the decimal just went over.
Starting point is 00:19:59 But we've been so dependent on it. So digital dementia is saying we're so dependent on technology that we're not using this technology anymore. Like how many phone numbers did you know growing? That's the amazing question. I was thinking. How many?
Starting point is 00:20:14 I don't know my wife and children's phone numbers right now. And I can tell you, I know my best friends parents phone number from when I was seven years old. Isn't that insane? And I'm not suggesting people, I don't want to memorize 500 phone numbers, but we've lost the ability to remember one because entrepreneurs, you want your freedom, right? You know, you set your life for freedom, but if you can't get yourself to do the things
Starting point is 00:20:34 then you don't have freedom. It's the rub, right? Exactly. And that's the thing, that's the paradox. If you just do the easy things in life, you procrastinate, you put things off, right, then life is hard. But if you do the hard things in life, life becomes easy. And that, and because you're building those muscles, and what I'm saying, suggesting as mental fitness, this is important as mental intelligence, the X is exercise, exercise.
Starting point is 00:20:58 And here's the thing, physical exercise, good for your brain. We know this across the board. Physical exercise. Physical exercise. But also, so people who are more mentally, who work out, they're more mentally fit. They do better on focus, mental acuity, memory tests. They create, when you exercise, you create brain-derived, neurotropic factors, which is like a BDNF, fertilizer for the brain, which promotes neurogenesis, neuroplasticity, new brain cells,
Starting point is 00:21:22 new connective. People say, when they listen to your show, if they're doing on elliptical, something rhythmic, are they going for a walk, they're retain it better? Wow. Which is so powerful, just infeain creative. Going for walks, like Steve Jobs, all those meetings were walk-in meetings, right?
Starting point is 00:21:37 Because that's when you all have the creativity is coming out, so movement, because we live in such a sedentary environment. Is that what you mean by learning a state driven too? Exactly, because movement changes your state, your physiology, your psychology. And we live in a culture where sitting is the new smoking, we've all heard this, and we're not moving.
Starting point is 00:21:53 The primary reason why you have a brain is control your movement. People don't realize that. The number of reasons you have a brain. And as your body moves, your brain grooves. As your body moves, your brain grooves. Even the episode I did on morning routine, the 11 things I do every single morning, my routine is basically focused around jumpstarting your brain,
Starting point is 00:22:11 the science and momentum. Can we say one thing about that where we both agree and you know the reason is better than I, we're both big, don't check your phone for a win move time. Just, I know we're gonna sidetrack here, but this is a road worth going down just for 30 seconds. Tell them what you think about that when they wake up.
Starting point is 00:22:25 And I know you're an advocate for this also, that if you want to win the day, you got to win that first half an hour or the day, but the worst thing you could do. Everybody has their to-do list. You should have a not-to-do list. And that's what successful people do. Because that's the thing.
Starting point is 00:22:39 As you become more successful, there's this opportunity stress. You have more and more invitations to do more and more things. So you have to say no to good, so you can say yes to great. And what helps is having a not to do list. And on top of not to lose, I would suggest don't touch your phone the first half an hour or an hour a day, and the last half an hour an hour a day. Why?
Starting point is 00:22:58 Because when you wake up first thing in the morning from a brain reason, you're in this alpha-theta state. You're extremely suggestible. That's when you're most creative, right? And you're creably, you're creably, suggestible. If you pick up your phone, you're rewiring your brain for a number of things. Number one, you're training it for distraction.
Starting point is 00:23:14 Every dopamine, like every like share, comment, cat video, you're gonna give you a dopamine flood and you wonder why you can't focus because you're training to be distracted. Number two, by the way, on my show I had Dr. B.J. Fog, and he runs the Influence Persuasion Lab in Stanford University, and one of his students co-created a co-founded Instagram.
Starting point is 00:23:34 The average person, I read recently, the average person opens up Instagram 150 times a day. So it's addictive, right? And if you're picking up, here's the thing I have of a technology. When you pick it up out of habit, like not for purpose, but just out of habit, technology is a tool you're supposed to use, right? Like, exactly.
Starting point is 00:23:52 And when it, exactly, when technology's using you, who becomes a tool? Wow, right? So true, right? We become the tool. And here's so, number one, you don't pick up your phone for a thing. You train you to be distracted. Number two, when you're in that pressual estate, is what you talk about, train you to be reactive.
Starting point is 00:24:07 It trains you to be reactive. All of a sudden, you get one email, one mess, voicemail message, it ruins your day, and we've all had that. You know, it's just, you're fighting fires and you're on the defense. How can you build an incredible day with vision and leadership if you're just reacting to this?
Starting point is 00:24:22 Well, I wanted you to defend, I wanted you to defend the wrong word. I wanted you to back that up with brain power, which is that you're literally training your brain to be able to react to your brain, to be able to train your brain for distraction and reaction in that impressionable alpha suggestion. By the way, when we're talking about alpha theta state
Starting point is 00:24:37 to everybody that's gonna go above for a few people when I just wanna stay in there, there's different brain states that you're gonna be in. And it is also true that most people are have a proclivity to wake up in a more worried state as well. And part of that is I think it's the theta state. When you're in theta, you're in a state where you have the potential to be worrying more deeply than in other brain states. That's true, correct? So here's the thing. There are four primary states,
Starting point is 00:24:58 brain waste states that we cycle through. Beta is when you're most awake and alert more in beta right now. Delta is the slowest state. So you're sleep. That's a sleep and state. Right below beta is a state called alpha. This is, I would describe it as a relaxed state of awareness. This is where information, where you're conscious mind metaphorically set aside, you're just absorbing information.
Starting point is 00:25:19 This is a great state to learn in. When we train people to learn languages faster, we put them into an Alpha State. You can do it through visualization, you can do it through deep breathing exercises, you can do it through a broke classical music. There's certain classical music that puts you in a relaxed state awareness. And Alpha State, actually, if you work with a great hypnotherapist, they'll get you to change your beliefs or your anxiety, test anxiety or public speaking anxiety by putting you
Starting point is 00:25:42 in Alpha State through visualization, deep breathing, right, through soft nature music, whatever it is, to put you in alpha state and then they'll give you new things to say to yourself that you're readily accept because your conscious mind is set aside, which is really the critic, the squelcher. Below that is the state of theta, between alpha and delta, the state of theta. So this state, what you're talking about, worry, absolutely because this is the state of creativity. Yes. Right? You know what puts you into a theta state?
Starting point is 00:26:08 Showers. Have you ever noticed when you're taking a shower, you come up with all these great ideas? Yes. As always, when you can't write something down, it has a teetissie of how to memorize it. Yes. I actually took six showers this morning just to prepare for this. And talking to the sock and you think, extremely creative, right? So the water washing over puts you into that
Starting point is 00:26:27 really relaxed day where you become extremely creative. I was working with Will Smith. And again, I'm saying these names, not to just name drop, but because they become memory reminders and triggers. Because if I just talk about Bill Smith, you'll forget the story. But if I say Will Smith, next time you see, you'll remember his movie, it'll trigger that.
Starting point is 00:26:45 So we were in Toronto and he was filming from 6 p.m. to 6 a.m. and I was like, how do you do this? Like 2 a.m. in the morning, you're just waiting, waiting, waiting. And then director says, okay, let's do it. How do you get prepared? How do you get ready? He was like, Jim, I don't have to get ready. I stay ready.
Starting point is 00:27:00 You know, and I was like, wow, because you do the work. I believe that like you that ultimately the life you live or the lessons you teach, the O in max out stands for observation. A lot of people say I have a horrible memory and they blame their retention, it's not your retention, it's your attention. You know, I got to, the story I tell is, come on, that was great. The second time I got to, I got to meet President Bill Clinton, and regardless of people's political ideology,
Starting point is 00:27:30 everyone would agree, he's got a lot of charisma, he's a great connector, a great communicator, what people don't know, he's got an incredible memory, an incredible memory. The first time I met him was very, very brief, but the second time, humor him in my name, and I was like, okay, he was fed that by security. And then he remembered our last conversation.
Starting point is 00:27:48 I was like, nobody was there. He definitely remembers this. And I was like, you know, I'm the memory guy. How do you do this? What memory technique you're using? Because I believe genius leaves clues. And he tells me this story is about his grandfather in Arkansas, in the living room, telling the grandkids all these stories, but he would do something different.
Starting point is 00:28:05 Afterwards, he would quiz every single one of them to see if they're really paying attention. And I was like, wow, that's really what he went deep in that rabbit hole. And I would notice when he was explaining this to me, we're at a fundraiser, 2000 people. And I was sitting right next to him at dinner. And it was like me, a force Whitaker, when they had a reward, Richard Branson, Ashton Kutcher, Ashton Kutcher, Swinbur, I put some on Facebook.
Starting point is 00:28:30 I saved that on Richard's, yeah. But I was like this, when he's talking to me, he's like, there's a lot more important people in that room, certainly at that table, but I feel like I'm the only one. And this is a quality that you have, like I can feel this, because I believe,
Starting point is 00:28:43 like you know, you go to events, you're talking about remember names, and they're looking over your shoulder. Yes. And who else is important in this world? Yes. You know, and everyone feels, especially women. They feel like when your attention goes somewhere else,
Starting point is 00:28:53 they know it right away. Or if it's not being distracted outside, you know they're not paying attention. Yes. Because what are they doing? They're not listening. They're waiting for their turn to speak. Or they're thinking how they're gonna respond.
Starting point is 00:29:04 Yes. Another habit of highly effective waiting for their turn to speak. Are they thinking how they're going to respond? Yes. Right? Another habit of highly effective people, seek first to understand, then to be understood. Most people they want to be understood and they're thinking about how that and they're not so powerful. And they're not interested. They're trying to be interesting. Right? The most, oh my gosh, they're trying to be interesting. They're not interested. That's
Starting point is 00:29:22 powerful. Let's just slow that down a little bit. The people whose company I enjoy the most, who are some of the most influential people I've ever met, have that exact skill set that you just described. They're less interested in being interesting and they are more interested in you. That is a hundred thousand percent true. And they're present with you.
Starting point is 00:29:44 You know what I mean? Like you are, since I walked through this door, you're there, and that's a trained skill. Listen, if you write the word listen on your phone or just in your notes, and then scramble the letters, it spells another word perfectly. It spells the word silent. And most people, they're not silent,
Starting point is 00:30:02 they're talking to themselves and they're distracting. And if you're talking to yourself and listening to a new person talk, you can't listen to two conversations at once. You can't multitask. By the way, just as a side note, there's a myth to multitasking. Everybody, I just have to address this. Give it, I know. Because you know this, the science is saying, everyone who thinks you're doing two cognitive
Starting point is 00:30:19 activities, I'm not talking about riding a bike and chewing gum. I'm talking about two cognitive activities. You're not really doing it. It's called test switching. Then when you go from one thing to another, which are making more mistakes, science has shown this. You're making more errors and you're wasting time. It takes anywhere from five to 20 minutes to regain your focus and your flow.
Starting point is 00:30:37 What do you do? You hydrate because your brain is mostly water. Even a two or three percent decrease in water and your brain can reduce your reaction time, your thinkability. When you're fully hydrated, it boosts like 30% reaction time thinking, hydrate, and then breathe, deep breathing.
Starting point is 00:30:52 Get those six deep breaths in. Actually, to create neurogenesis, neuroplasticity, it literally just gets smarter. You need two things, novelty and nutrition. Just like you if you want to build your body, you give it novelty, you work it out. And then you give it nutrition, you feed it, and then you rest. Because the rest is really important, because that's where you can solidate short to long-term memory.
Starting point is 00:31:11 So the O is observation, the U, I would go to U's. I'm doing this on the spot, because I know these are the principles, but I would say, if you remember a name, use the name in the conversation. So somebody introduces themselves and you get it and you say it and you use it because you want to make sure you heard it right. You don't want to have a conversation with Ed and say goodbye Ted, right? You can be a some people, you're at a wedding,
Starting point is 00:31:34 you're at a bed, it's loud, you get distracted, better to be, it's correct in the beginning. And then I'm not saying, I'm not gonna say, use it a million times and you have a beautiful home, Ed what do you want to talk about? Ed what do you want to, that's abuse. But use it a million times and you have a beautiful home. Edward, you want to talk about it? Edward, that's abuse. Yep. But use it three or four times in the conversation.
Starting point is 00:31:48 Now in the context of non-remembering names, use it because anything you learn if you want to learn it better, right? If you want to max out with your ability to apply, then you want to always think about how do I use this? Okay. Obsessively. When you're reading something, how can I use this? When you're listening to podcasts, how can I use this instantly?
Starting point is 00:32:05 So even people listening to this can be thinking, okay, I have this event tonight or this event tomorrow, which is one of my how-menging to use this. And then finally, the tea in max out, I would say, teach. You know, intention, intent matters, intent matters. And what I would suggest everybody do, and I would challenge everyone who's listening to do this, because with challenge comes the change that you need, right? I would challenge everybody who's listening.
Starting point is 00:32:30 If you're really serious to use this and not just be like, oh, that was the entertaining show, I would say, think about somebody you wish was listening to this right now. And let's say you had to teach them tomorrow or teach them or give a TED presentation on Monday about the things. If you were to learn with the intention of teaching, would you focus better? Would you take better notes? Would you ask better questions on social media? You would own that information.
Starting point is 00:32:53 And so when you teach something, you get to learn it twice. When you teach something, you get to learn it twice. When we grow up and we hear that phrase, those who can't do teach, you can't do business, so teach it in business school. You know, yes, there's a certain truth, but then also I always thought it wasn't a negative. I was like, wow, if I can't do it, teach it, and then I can do it.
Starting point is 00:33:14 And I can get better at it because when you teach it, you own it and it becomes you. And you're not using their words, you're using your words. And it becomes who you are. About 20 years ago, I got into the space of teaching people and so since that time everything I've listened to related these topics, everything I've read, every seminar I've attended was with the intention to teach it. That's beautiful.
Starting point is 00:33:36 It's exactly what you just said. So I'm getting a double whammy every single time on all of these today and having you here, I'm listening with the intent to teach these things. And because it because it becomes you've, and then that's a double benefit, double whammy, because you wide learn anything, number one, so you could benefit from it, but wide learn it also. So people you care about can benefit it too. I always believe is you learn to earn, to return. Oh, it's so good. You learn, and then what the learning comes earning, and then you could return.
Starting point is 00:34:03 You could, you could pay it forward. That's brilliant. Let me address one thing about IQ, because I know, could return, you could be up, you could pay it forward. That's brilliant. Let me address one thing about IQ, because I know I know you might. Yeah, I know, I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I know I people give to it. The IQ, the two issues I have with IQ, is number one, it's saying that when you take this test, whether you're six or 60, it's going to be the same and it's fixed. And I do not believe that. I approve of that, that's not true. You can show.
Starting point is 00:34:36 I literally can show anybody how to do better on it because it's just how to learn things, right? So I can show people how to game that. But the other thing is, I don't think IQ is an accurate measure of intelligence because even when you look at standardized tests, you know, when we grew up, we took the SATs, right? And what was that? Verbal and mathematical. Now, that test was like everything. It's like how you know to college and get a good job and everything else, right? My son's studying right now. Exactly. But here's the thing, that that measure is verbal intelligence and mathematical intelligence
Starting point is 00:35:06 It's important, but it's also saying that that's all that's important And there's this theory out of Harvard called multiple intelligence theory by Howard Gardner saying there are way more intelligences Right, and so what about visual spatial intelligence? People who are great artists are architects, right? are like the visual spatial graphic designers, right? Is that, that's just as important as anything else, right? So what it's saying is you could improve this and yet there are other intelligence that are equally important.
Starting point is 00:35:33 That's what you said earlier about there being multiple geniuses. Exactly. LeBronz James geniuses, different than Steve Jobs geniuses. Exactly, so, so, kinesthetic intelligence. Right. If you're listening to this,
Starting point is 00:35:43 please fall in love with your own genius, your own giftedness, your own brilliance because you have it. And because it may not be math skills, where it may not be having a deep voice where you have a great ability to articulate thoughts, you've got all of these other, there I think there are thousands, if not hundreds, of thousands of types of intelligence and genius because we all meet magic people all the time. And what makes you interesting and special is that's your magic. It's different than somebody else's. I always do believe there's a method behind the magic. And you know, my last work is seeing somebody who exhibits that and finding out that, hey, this is also available because we can learn
Starting point is 00:36:22 this because when when when when did you learn interpersonal intel? When did school do they teach this? Right, certainly wasn't born with it. And here's the question people say about their kids, about themselves, about their team. It's like how smart they are. They want to know how smart somebody is, but that's the wrong question.
Starting point is 00:36:36 Remember the questions are the answer. It's not how smart you are. It's how are you smart? Oh gosh, it's so good. It's not how smart your kids are. Your team is or anybody else. It's how are you smart? Because you're right, there are multiple It's not how smart your kids are, your team is, or anybody else. It's how are you smart?
Starting point is 00:36:46 Because you're right, there are multiple intelligence, there are multiple ways you could be a genius. That's brilliant. I want to share something with you, because it just happened this weekend, and I just, from my folks here too, I think one of mine is that I am present with people, and I do observe people.
Starting point is 00:37:01 And so it's really interesting because I think that's one of the things that I love about doing a show, and it was fascinating because I never gave any thought as to where that came from because I mean your brain brilliance comes from the fact that you had this damaged brain as a child. Yet it's one of your great gifts and one of the great things you're intelligent at, one of your geniuses. And so this weekend somebody had asked me, why do you think like on your show or even we were at a dinner, you're so present, you're listening, where do you think that comes from? I mean, I didn't know, I thought about it.
Starting point is 00:37:33 And I said, you know, I'm not sure, but you know, it's interesting. My dad was, my dad's sober 30 years now, but when I was a little boy, my dad was a drinking problem. And I never knew as a little boy, which dad was gonna come through the front door at night. And so unlike most as a little boy which dad was going to come through the front door at night. And so unlike most kids who would run up in hug dad, I would observe dad when he came home. And when so when dad walked
Starting point is 00:37:53 through the front door, I'd look at his physiology, I'd look at his eyes, his face, his lips, I'd listen to what his first few words were. And I think since I was about a four year old-old little boy, I was sort of through that unfortunate circumstance in my family, I developed this intelligence of being present and really being with someone and understanding them and connecting with them and seeing where they really were.
Starting point is 00:38:19 And it ended up serving me as a 47-year-old man with you here today. Isn't that interesting? And so many, for some of you listening, I would just say to you that sometimes some of your great genius could be coming from some of what you would think might be some of the more tragic events in your life or difficult events.
Starting point is 00:38:34 So just think about that. And the self talk also, when I had said, I had a age nine, a teacher looked at me, said, that's the boy with the broken brain, from the whole class. I'm parents and adults have to be very careful because your external words become a child's internal words. Because every single time I did bad on a quiz, on a test, or not picked for a sports team, which was all the time, I would say, oh, because I had the broken brain. That became my internal conversation. And I
Starting point is 00:38:58 always tell people when they come to me and they say, I'm not smart enough, I'm not good enough, I have a horrible memory. I would say, if you fight for your limitations, you get to keep them. Or if you fight for your limitations you get to keep them. If you fight for your limitations you argue for your limits, they're yours. And here's the thing, your brain is like a supercomputer and yourself talk is a program it will run. So if you tell yourself you're not good at remembering names, you will not remember the name and the next person you meet because you program your supercomputer not to. They say the two most powerful words in English language are also the smallest I am. Because whatever you put after that, complete that sentence with,
Starting point is 00:39:29 is going to determine your destination, your destiny. I'm so glad you're saying this because this is typically said by like, you know what I mean to it, but motivational people are inspiring people. Now we've got a brain science telling you this is a fact. So your identity is this. So let's say at a simple level, let's say people want to change their behavior, they want to stop procrastinating. But their identity is I'm a procrastinating. Yes.
Starting point is 00:39:53 Ooh, that's going to be a tough one. They're going to change their behavior like, oh, I want to stop smoking. But their identity is I am a smoker. Wow. That's going to be a challenge. So here's the thing. The reason why I bring these distinctions up is because it takes the self-loathing or Wow, right. Exactly. That's going to be a challenge, right? Yes. So here's the thing. The reason why I bring these distinctions up is because it takes the self-loathing or the
Starting point is 00:40:08 judgment out of it because you don't have to, if you're not good at something, you could say, like, oh, you could address the level that that's holding you back. Finally, below the level of behavior, and this is a big one, is the environment. Environment. Because the behavior is you want to stop smoking, but the environment is around a lot of smokers. Because it's not, here's the thing, the people you spend time with, the people you become, you know this, you teach this, because your marinaraons are always imitating what's around
Starting point is 00:40:34 you. And that's the thing. So I want to sensitize you to, because often the people that hold us back are the people that love us the most. You know, because you don't mind, they're like, oh, you're going to another event, you're listening to another podcast, why are you reading another book spending all that money? And they have know, because you don't mind. They're like, oh, you're going to another event. You're listening to another podcast. Why are you reading another book, spending all that money?
Starting point is 00:40:47 And they have good intentions. Because ultimately, people are doing things for, you know, generally, I believe, for good reasons. We're right. But they can be sincere, but they can be sincerely wrong. Sincerely wrong.
Starting point is 00:40:58 And I love the, I've not this yet. I also want to just repeat things. It just, you say brilliant things, one after the other. And so this idea that as a parent, your external dialogue becomes your child's internal dialogue is just riveting. I mean, it's riveting. And it's also true, I think, of leaders and companies too.
Starting point is 00:41:16 Your external dialogue about your company or about that individual can become their internal dialogue. So what you're saying matters so deeply. There are six primary questions we learned in school. Five W's and one H, right? Now, watch this. The identity level answers the question of who. The beliefs and values answer the question of why.
Starting point is 00:41:35 The capability is answers the question of how you do it. The behavior is the what? And the environment answers the question of when and where. It is fully aligned. And so, I feel like we have natural genius inside of us. And if we, when this is aligned with this, when people talk about their mind and their body and their values and habits, when they're all aligned,
Starting point is 00:41:56 things happen naturally. And they're not, have been forced. And my goal for everybody who's watching and listening to this is that they're smarter than they think. It's just, we weren't taught how to do these things. And when you're in congruence and in alignment, things happen. Your natural superpowers, if you will, come out organically and not forced. Boy, that's me and brother, that's so good.
Starting point is 00:42:19 I'm processing all of this with you. They'll be mad at me if I don't ask you a tactical question. Absolutely. So can you give them, I'm gonna get a couple more things, but thank you for taking the extra time. They'll be, I'll get DMs and emails if I don't ask you. Tactically ask him a specific tactic to remember a name. Yeah.
Starting point is 00:42:37 So I have max out. Do you do an association when you remember something? I do, I do. Really fast, I would say, be swav. Be swav, I'm doing really quick. Be is believe, right? Believe it can, I would say, be swav. Be swav, I'm getting really quick. Be is believe, right? Believe it can, believe you can, you're right. So stop the negative self-talk, right?
Starting point is 00:42:51 So that's obvious. The second thing is e is exercise. We already talked about power of exercise practice. Because the bad news is it takes practice to learn someone's name, the good news, not as much as you think. Like I'm really good at names, but after practicing for a couple of months,
Starting point is 00:43:05 it's just become second nature. Just like parking a car or learning how to type, you do it without thinking. The swab is this. S stands for say, the name. When tactically, when you meet somebody, you say their name, back to them, because you make sure you're observant correctly. The U is you use the name, because it's three or four times you talk about that. The A is you ask about a name. This is really great, Ed, when you meet somebody whose name you haven't heard before. You need to meet someone named Afsal, a ridiger. What can you ask about a person's name? You already said this, you already said it's not travel entrepreneurship, what's everyone's
Starting point is 00:43:35 favorite subject? It's themselves. So what can you ask about a person's name? How do you spell it? Where is it from? You know, what does it mean? I was doing this training at the country's largest life insurance company.
Starting point is 00:43:46 100 people in the room, the training director's name was Nan Keeta. I was like in front of the whole group, I was like, that's a beautiful name. How do you spell it? Where is it from? What does it mean? She paused.
Starting point is 00:43:56 I was like, Nehita, what does it mean? She looked at all her coworkers and said, she said it means graceful, falling waters. And I was like, wow. And then her coworkers gave that kind of reaction like a novel. And I was like, wait a second, how co-workers gave that kind of reaction like a novel. And I was like, wait a second, how long have you worked here? She was like, you know, X money years. With these people, yeah, yeah, a lot of them, good friends are on my wedding. I was like, out of 100, I was like, raise your hand if you knew that's what her name meant.
Starting point is 00:44:15 Out of 100 people, how many people raise your hand. Zero. Zero. And talk about like caring, that became like a 10-year client, right? Because that's the power of a name, the emotion, right? So ask about a person's name. And then V and B-swab stands for visualized. And here's a real tactical thing. We tend to be better with faces than names, right? Aren't you?
Starting point is 00:44:36 You need a lot of people. Sure, sure. And you meet somebody, you say to them, I remember your face, but I forgot your name. You never go to someone and say the opposite. You never go to someone. I remember your name, but I forgot your name. You never go to someone and say the opposite. You never go to someone. I remember your name, but I forgot your face.
Starting point is 00:44:47 That one makes sense. Here's the reason why, from neurological to your visual cortex, is a lot larger than on the parts of your brain. So you tend to remember what you see. Now, if you tend to remember what's, there's Chinese proverb that goes, what I hear I forget, what I see I remember, what I do I understand.
Starting point is 00:45:01 What I hear I forget, I heard the name, I forgot the name. What I see I remember, I saw the face, I'll remember the face. What I do going back to practice and exercise, I understand. What I hear I forget, I heard the name, I forgot the name, what I see I remember, I saw the face, I'll remember the face. What I do going back to practice and exercise, I understand. So if you tend to remember what you see, try seeing what you remember. So quick visual aid is this, play dictionary.
Starting point is 00:45:14 A person's name, for example, is Mark. Take a split second and put a check mark on their forehead. And you're like, Jim, that's so childish. Who are the fastest learners on the planet? Children. Yes. How fast can fastest learners on the planet? Children. Yes. How fast can they learn a musical instrument? How fast can they learn another language?
Starting point is 00:45:28 They're sponges. And part of how they remember names is they make fun of people. They go to somebody and you're like, they go to someone named Jason and Jason the Basin. And all of a sudden, Jason's in therapy for years. That's how I'm going to be a team. But that's how you learn. Banana Fanta, Fanta, you learn through imagery. pho-phantom. You learn through imagery, right?
Starting point is 00:45:45 And they make fun. And so that, remember, more emotion, too. Information, you forget. Information combined with emotion. So person's name is Mary. Imagine me, it's the one they marry. Can't shake break. You imagine she's getting married.
Starting point is 00:45:55 Or she's carrying two lambs under her arms. And here's the thing. It overcomes and business what I call the six second rule. Somebody tells you something important in the conversation for their name. You have six seconds to do something with it, otherwise what happens? It's gone. Out of your working memory, short-term memory, it's gone.
Starting point is 00:46:11 So this helps you to focus uniquely on both the person and also the name. So if a person's name, so for example, is let's say Carol, imagine they're singing Christmas carols. The person's name is Mike. Imagine them jumping on the table, singing on a microphone for a split second. And then when you say goodbye to them 20 minutes later,
Starting point is 00:46:31 you're like, all that guy was sitting on the karaoke on the microphone, what's the name? Mike, right? Because it glues it. And then by the way, it's a short term. Because once you know the person's name is Ed or a theater or a mic or whatever, what'll happen is,
Starting point is 00:46:44 you just need everybody here. Sorry, sorry. Once you do that, then the pictures disappear because you know it. You just need something to glue it because there's three parts of your memory. You encode the information, you store
Starting point is 00:46:54 the information, then you retrieve the information. But most people can't retrieve it because they're not encoding in a way that makes it memorable. Oh my god. So you make it visual, you make it fun and interesting.
Starting point is 00:47:03 So if person name is John, you can imagine whatever. And then finally, that's the V, the E and Swab stands for End. You always end the conversation using their name, saying goodbye using the name, because if you could walk into a room of strangers and leave saying goodbye to 20 strangers by name, who are they all going to remember? You. They're going to remember. And that's a stand out skill.
Starting point is 00:47:25 Because not just what you know, yes, you can learn faster. It's not only who you know, but it's also who knows you. Who knows you. And who's going to remember you? That is awesome skill. That is awesome, awesome. And the sixth second rule, if you don't use it, you lose it. So do something within a first seconds.
Starting point is 00:47:38 That is brilliance. There are a few obstacles to effective reading. So let's go through them really quickly. Number one, what keeps you from reading slow is lack of education. You're not born with the ability to read. Nobody is. And so we've learned it through class,
Starting point is 00:47:52 through a training, right? But once the last time you took a class called a reading, how old are you? Probably six. Six or seven years old, right? Exactly. So we are still, every single person watching us for the most part, we're still reading
Starting point is 00:48:05 like we're at six or seven year old. Because that's the last time we had training in that one area. The difficulty demand has increased tremendously, but we're still reading like a six year old. So that's number one, get the proper education, lack of education. Number two, lack of focus. We can all relate to this. You read a page in a book, you get to the end, just forget what you just read.
Starting point is 00:48:23 Here's your attention is everywhere. Your mind wanders. You're thinking about the dry cleaning, you get to the end, just forget what you just read. Your attention is everywhere. Your mind wanders. You're thinking about the dry, clean, and the clients, everything, the kids. So here's the thing. You just mentioned that if you read faster, you feel like you wouldn't retain as much and understand as much. It's not true. It's not.
Starting point is 00:48:37 Because we weren't taught differently. And so what I would say is the fastest, so I think it's a myth being spread around by slow readers that if you read faster, you wouldn't, so I think it's a myth being spread around by slow readers that if you read faster you wouldn't understand this much because it's a lie. And this is interesting because we have online economy, right, on speed reading. And we have students in over 180 countries.
Starting point is 00:48:55 So we have a lot of data. We found the fastest readers actually have the best comprehension because they have the best focus. OK. So here's it, this is a metaphor. Your brain is this incredible supercomputer. But when you read, you feed this supercomputer one word, add a time. Metaphorically, you're starving your mind, right? And even if we were to talk like that, this covers it, it would be like eight days to get right. And what
Starting point is 00:49:24 would happen to people very quickly, if they were talking that slow, their mind would wander, they would fall asleep, they would think about other things, they would just, and isn't that, aren't those the same exact things that happen when you read? Yes. Your mind wanders, you fall asleep, you start thinking about other things, because if you don't give your brain the stimulus it needs, it'll seek entertainment elsewhere in the form of distraction. Third obstacle, this is the big one, sub vocalization. Okay, this is the big one.
Starting point is 00:49:53 By far we're talking about your inner voice. Sub vocalization means you ever notice when you're reading something you hear the inner voice inside your head reading along with you, you hear that hopefully your own voice is not like somebody else's voice. The reading why keeps you reading slow, the reason why is because if you have to say all the words to understand them, you can only read as fast as you could speak.
Starting point is 00:50:11 And this is mind-blowing to me, sub-vocalization, vocal speech, sub-like submarine, inter-speech. If you're saying the words to understand what you're reading, you're doing it not right, because New York City, you don't have to say the word New York City or Computeur to understand what those, just like when you're driving, you're doing it not right. Because New York City, you don't have to say the word New York City or Computeur to understand what those, just like when you're driving, you see a stop sign, you don't say to yourself, stop. 95% of the words, do you understand what that stop sign means though? Yes. 95% of words are words you've seen before, you don't
Starting point is 00:50:37 have to pronounce the words. You know, leaders or readers, right? You read a lot, Tony Robbins read a lot, you know, like Oprah reads a lot, Bill Gates reads a lot, John of Kennedy, leaders and readers, he was a very fast reader. He was said to have read every morning six newspapers with one cup of coffee. Most people is the opposite, it takes six to get through a newspaper. And that's the challenge, but he said the read 800 to 1,000 words a minute. But if he could talk at the hour talking to about 225 words a minute, there are like 700 words per minute, he's not pronouncing, right?
Starting point is 00:51:09 You don't have to pronounce words you've seen before, but that's how we were taught as a kid. Like a lot of what accelerated learning is, just like success is unlearning. That habits. When you're a kid, you had to say the words out loud because the teacher need to know your pronouncing the words phonetically correctly. But later on, remember this, your teacher said, re-quietly to yourself.
Starting point is 00:51:27 We'd silently to yourself. And that's when you used to have that external voice and you put it in the internal there and it's been there ever since. Here's a point. When we listen to podcasts or audiobooks, how many people like to listen to it at 1.5 or 2X or 3X? And they can understand it too. You can't talk that fast, though.
Starting point is 00:51:43 And that's the thing, right? And so that's why sub vocalization is saying basically if you're sub vocalizing, your reading speed is limited to your talking speed and not your thinking speed. You can understand so much more, so much faster, but you can't talk that fast. It's a bad habit we picked up as a kid. So we did a whole podcast on how to reduce sub vocalization, right? And or our programs like over 21, 30 days, we teach people methodically how to do it, because there's just different than a tip than a tip.
Starting point is 00:52:09 Sure. Fourth obstacle I would say, and then we go to solution regression. It's a very bad habit we picked up as a kid. Regression is back skipping. You ever notice you read something, you go back and reread words, or you reread a whole line by accident. Yes. You know, upwards of 20, 25%,% give time can be spent rereading words.
Starting point is 00:52:25 So how do you, now I'm gonna give you just one tip on how to overcome this, which will make a big difference. This tip is gonna help you read 25 to 50% faster with better focus. Now that's a huge return because like on average our online program 300% increase. I know right now people are like, okay, how do I get more information from this person? And so I wanna make make sure they know where to go finding the first one is you've referenced this podcast that you have and I'm a subscriber
Starting point is 00:52:52 There's just stuff every single time you're on there that is valuable and I like that often times It's not even very long often times. It's just I decibel stuff So how do they find your podcast? So on anyone's app searched my name, Jim, KWYK. And that is his real name, but I didn't change it to do it. My father's name, my grandfather's name, it's my life was pretty much planned out. So go get your podcast and then... Or they go to go to the best ways, actually go to quickbrain.com. KWYKbrain.com, they're actually videos on speed reading, remember names, I take a live
Starting point is 00:53:19 audience up there and they do that. And then links to all my links to podcasts up there. So for podcasts and your website both are also where they can get involved with your programs to if they choose to. And then also you've got a great Instagram account. Yeah, I mean the podcast episode is also we've done episodes on the top 10 brain brain foods, how to change your habits, how to change your limiting beliefs. Everything that has to do cognition we do is 10 or 15 minutes. So brain hacks are busy people on their fast-for- more. Brain hacks are awesome.
Starting point is 00:53:45 And then I love your Instagram. Thank you. You know, it's so wonderful. And so I do the lives and the Q&As that are there. And so we like to post things that are just brain hacks. Because his Instagram is, you're going to get addicted to it. It's outstanding.
Starting point is 00:53:59 So of course, and out of challenge people again, ending with this, to take a screenshot of this episode, tag us both on there there and then share, remember what you teach, you get to learn twice, you hone it, share your big ahas or your questions, and I'll actually, I'll repose some of my favorite. So do I, so do I, so please do that everybody. Take a screenshot, tag both of us,
Starting point is 00:54:15 tell us what your biggest takeaway was. So in finishing, when we're done here, they're gonna wish I wish, I had asked you so many more things, we got so much done today, but you're such a, you know, it's just a wealth of knowledge, it's gonna wish I wish, you know, I'd ask you so many more things. We got so much done today, but you're such a, you know, it's just a wealth of knowledge, it's unbelievable. I hope people take the pictures, even though they're notes.
Starting point is 00:54:29 I'd be curious if they tell that. I would love to, well, they're gonna be long. I can tell you that, because we've covered so much today. And thank you. But I think probably, you know, one of the things that I think most people that are listening to this, they're trying to change things,
Starting point is 00:54:39 whether that be a habit or change their life in general. And you're an expert at this. If someone said they got, I always do this. They got two minutes with Jim Quick. They ran into you at your Starbucks and you were as busy as you are. He said, I'll give you two minutes. And they could ask you something.
Starting point is 00:54:54 I think the vast majority of the people would say, I want to change something in my life, whether that be a habit or the external results in my life. I want to create a change. What would you say to that person? Where do they begin? What would be a step they could take? What would be a thought they would have in order to create change? So the obvious thing to say is life long learning, commit yourself to life long learning, but that'd be preaching the choir because if someone's watching this right now or listening to this, you know, they are exceptional and I applaud anyone who's made it to the end. What I would say is
Starting point is 00:55:22 I applaud anyone who's made it tell the way to the end. What I would say is, self love is not selfish. I feel like the biggest challenge people have in life is this fear that they're not enough. I believe that's what holds us back. And people talk about themselves in relationships. And I think we grow a lot in our intimate relationships because they're a mirror to us.
Starting point is 00:55:41 And I also feel like you have to fall in love again with the person in the mirror who has been through so much, but it's still standing. You know what I mean? And when's the last time, you know, learning and love? I always wish people, you know, this year and their days before lots of life, lots of love, lots of laughter, and lots of learning,
Starting point is 00:56:00 but I think they go hand in hand. And self love, it's kind of, I don't wanna, you know, people people could put it into a whole tans and sink home by, yeah, but I'm saying do the things that you would do for yourself, because I feel like we're only happy when two things happen. This may, my mind vice. Number one, you need to curiosity to know yourself, right? Because that's self awareness. That's why we meditate. That's why we journal. That's why we listen to things. It's self-reflection. We have intimate relationship, we build businesses because they put us through tests and shows us who we really are. So I have the curiosity to know yourself. But much you know yourself, you need to encourage to be yourself.
Starting point is 00:56:34 You know what I mean? And that's a different game. And a lot of us, when we're looking back again, we don't want to have those regrets. And the expectations of other people. And that's where I think people could, they'd limit themselves. So I would say my advice to somebody right now is to make sure you dedicate time every single day to self-care, you know, and really spend the time to not only know yourself, but give your self permission to really be yourself. Because I feel like everyone makes smart goals, right? They're specific and they're measurable and they're
Starting point is 00:57:07 action oriented and they're they're realistic and they're time bound and I'm all for that. I'm sending goals. But also make them heart goals. Remember I talked about the power of the heart? Yes. You know make them age healthy. In every area of your life, make sure that they're healthy and you're the ecology of your life. I would also say, E, make them enduring. Make them enduring. So as we go through hard times, which invariably will, in business and in life, in relationships and health, make sure that they're inspiring enough to be able to
Starting point is 00:57:34 get you through those hard times. The a is make them a learning. A learning means they pull you, right? They're so attractive, they just get you out of the out of bed, they're a learning. The r is relevant, meaning you want to make they just get you out of bed, they're learning. The R is relevant. Meaning you want to make them relevant because a lot of people set goals, but are they solving a personal problem for you?
Starting point is 00:57:51 Are they really relevant to your particular values in life and in relationships and business? And finally, the T, I think it's the most important one when you're sending goals, make them your truth. Because so many people are sending goals and vision that's not really theirs. They picked it up from their parents. You know, they're doctors because their parents were doctors or they picked up from the Joneses or or something outside. You know, know your truth and live from live from there. Man, I didn't expect that to be your answer and that was a wonderful, beautiful answer. I knew it would be incredible, but you went down a road there that's
Starting point is 00:58:22 very interesting to me. I got to you, today was just so exceeding my expectations. And you know my expectations were up here for today. So this is one of the few people that I've been on the show you guys just so you know that I had to pursue pretty hard, not that he didn't wanna do it, but he's a difficult man to get with. And so I'm so grateful that I continue to chase you because I personally got so much out of today's program.
Starting point is 00:58:45 And so thank you so much Jim for being here today. I'm very, very grateful to you and I'm really excited to let our new friendship do. This has been my goose bumps, I call them truth bumps. This is something I've always looked forward to and that's the timing was really right. I applaud you for the cape that you wear because you're not just superhuman.
Starting point is 00:59:03 Everyone knows you're superhuman business and physically and then relate to everything that you do Which also is super human. Oh, thank you. You know, and that that really is That that would I feel like really matters coming from you. That's I mean, I believe your life our lives are like an egg If an egg is broken by an outside force life ends, but if it's broken by an inside force life begins Oh, and all great things being on the inside. Hey everybody, listen, I know you enjoyed today's program. I'm sure you did.
Starting point is 00:59:30 And if you did, I would like you to do that screenshot tag to both of us tell us about what you got out of it. Also tell us about your biggest takeaways as well. And I want to remind you that every single day on Instagram, when I make a post, I love to do the max out two minute drill, which means that all you got to do is make a comment within the first two minutes when I make a post. And you win such wonderful opportunities. Every day we select the winner, it could be a coaching call with one of my guests, it could be with me, my book, Jim's book, it could be max out gear.
Starting point is 00:59:57 But every day all you got to do is make a comment on my main feed on Instagram within the first two minutes with a hashtag max out and you're involved in a daily drawing. If you miss the first two minutes, we got another campaign. Just make a comment every day. At the end of the week, we look at who commented every single day and we select the winner from there as well. And I'd love to interact with you because I bring you some of the most incredible people in the world who are maxing out their lives. You learned about today both the science and the art of peak performance. And I'm so grateful to Jim today. I'm
Starting point is 01:00:24 grateful for all of you that subscribe. Please share this with people that you love and care about and believe in. And continue to max out your life. God bless you. [♪ music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in background, music playing in you

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