THE ED MYLETT SHOW - Dean Graziosi - The Millionaire Mindset

Episode Date: October 24, 2018

Dean Graziosi knows how to create success. From extremely humble beginnings Dean closed his first real estate deal before the age of 20. From there he went on to create a Multi-Million Dollar real estate business, became a Multiple NY Times best selling Author, 16 years every day on TV and is one of the most watched real estate and success trainers of our generation. Dean maximized the success and profits in each of these endeavors throughout his evolution and his businesses and brand have generated nearly $1 Billion Dollars in revenue. Dean is a success not only financially but is also a philanthropic leader. He has raised and donated over $1 Million Dollars to Richard Branson’s charity organization Virgin Unite AND founded “Operation Free Home,” a program that provides people in need with a home to live in, free for one year, to help them get back on their feet. Dean is obsessed with sharing the Success Habits learned along this journey with the world and I've brought him here to share with you exactly how to develop a MILLIONAIRE MINDSET. This interview exposes the brilliant mind behind the massive successes of Millionaire, Dean Graziosi. WATCH/LISTEN NOW! Please SUBSCRIBE to all platforms, by CLICKING THE LINK IN MY BIO. Please SHARE, REVIEW, COMMENT, REPOST, and TAG SOMEONE to spread the word about the fastest growing show on earth!

This podcast is for champions bold dreamers who want to change the world Welcome back to max out everybody. I'm Ed my lat and it's gentleman to my left I've been working on getting on my program for some time so I know all of you certainly recognize his face and More and more of you in the social media community are beginning to recognize his message. And so this is Dean Grasioci. Dean is a real estate guru, was the king of the infomercial for a very long time and still is best selling author. And I call him kind of a peak performance expert. He shows people how to live a better life, create better businesses, create more abundance. And that's why I wanted you here today. So thank you for being here, brother.

That's good to be here, man. I love what you're doing too, seriously. Thank you. You're making an impact. I'm trying, brother. So he's written five books. You're talking about over a million books, sold total, several hundred million dollars in sales

through the infomercial business has built up a big real estate empire. And so there's so much wisdom in there that I know both you and I want to help as many people as we can today. So I've done a lot of research on you. We have several mutual friends and as you know they wanted us to get together and now after meeting you I know why. Yeah truth is that I'm four or five people said you me Ed you're like okay it's a fourth time I got to reach out. It's finally time to do this right. Save It's time to do this.

Save here. And just rave reviews. And so, and then as the more I read your stuff and listen to your social media and went back in research, I was just more and more impressed because frankly, I agree with so much of what you talk about. So, there's so much you could teach us, but I want to make this a little because I want people to understand who you are because everyone always sees the after. There's this good looking, wealthy, successful guy.

But the before is really interesting. And so you grew up in upstate New York, right? Right? Okay. Growing up in a wealthy family? Yeah, we are loaded. So tell me a little bit, you know, the reader's digest, but a little bit about your upbringing.

Yeah, so the one thing I want to say is, you don't have to have a really horrible childhood to be successful. Like sometimes I share it and I'm like, wow, I don't want people to think, oh, the rags to riches story. But I think it's an inspiration because if you didn't start that low, at least you're starting on second base.

Right? So you don't have to have the tragic story to get there. But I guess the simplest way is I just knew at a young age and I want to get back to later that having this broad audience and having the opportunity to affect 15 year old kids all the way to 80 year olds now with social media in a way that we never had because I remember, and this is a part I'll start with, I can remember being 15 years old and feeling different than everybody in my family.

Like, no one made money. My dad, I had a really early age. I equated that hard work had nothing to do with success. My dad worked his ass off and he was broker than shit. What did dad do? Cars, collision shop. Closing. And he worked hard, got up early, paint under his nails,

six some days from painting and fumes. So I realized that a really young age at working hard had nothing to do with being successful. And then I recognized people in my town that were wealthy. That's why I went into real estate. There was a couple guys, one's a Joey Noto and Dominic a few so's, two Italian guys in my town. I grew up in a town in upstate New York.

Everybody was in time. I grew up, I thought everybody was in time. Every time in the world was right. Yeah, so, but I watched those guys and they just were a little different than everybody else. They seemed happier. They had more freedom. They were jovial and I watched my dad work so hard. So I think something's triggered at a really young age. But I remember feeling alone in my thoughts, you know, I had an uncle that was at an uncle that

was somewhat successful, lived in Connecticut and he's like, you know, if you don't go to college, if you're not getting good grades deemed, then I think you should start thinking that you're probably being a mechanic like your dad and you should get good at that craft. And I remember thinking like deflated, so I think being on social media, I'm getting so many, because like you said,

I just started putting attention on social media the last eight months, getting so many kids with that same feeling, but now they have an outlet. But just real quick, my story, I wanted to tell you the feeling so I could say I was broke. I lived in a trailer park. All that stuff is true. I had dyslexia. I didn't go past high school. I barely got out of high school and I knew I wasn't going to college. But I realized at a young age that and somewhat being naive right before the world told you

know so many times that I just I wanted to break out of watching my parent's struggle, watching all my family's struggle. Again, it doesn't matter where you are if the, your surroundings feel complacent, if they feel okay, shit, if they feel good and you want amazing, you know you got to break through. And I was just lucky enough to just stay persistent. I wasn't afraid to fail.

I, I, I didn't doubt myself, even though I didn't have the education, the money. But you started to go down the road, didn't you? You ended up in the collision shop. I did, I did. I did. I did. I did.

I did. I did. You and your dad shop. Yeah. And there was, I mean, because a lot of the young people listen to this or middle age people, they've also, they're coming out of a setback or a letdown. and sometimes even those setbacks and letdowns are from people that love them or that they love. So go to there if you don't mind. You're in the collision shop.

You end up becoming an entrepreneur. Yeah. Right. Like, let me actually, I want to go back because I heard you say this before. You say hard work has nothing to do. Do you think that a guy like you, because I understand what you mean when you say it, which is that these entrepreneurs are smarter. They find ways to get ROI, which I'm going to be talking about in a minute. But I also know about your work ethic. Oh, no. I have the point I left out is hard work had nothing to do with success. Hard work, combined with the right skills gets you momentum.

And the way I think about it, and I didn't finish it. Thank you for looping back around is what I see most people do is when you're on a treadmill on number five You're like screw this I want more out of life So you just put the treadmill to eight so you're running twice as fast You're you're exhausted. You're sweating, but you still haven't moved an inch and and that's where what I love what you do And I love being the business. I am I never knew I'd be in this business is because we get to show capability So you can grab on to what other people have experienced and just rob their strategy so you can be working smart.

So let me back up. So I decided not to go to college, work with my dad in this collision shop. And within a couple years, not even a year, he made me a 25% partner in this collision shop because I was bringing in business and I was hustling. And him and I banged heads because he was brute force. Like he could make shit happen through brute force and I saw a better way to market and create systems and I don't know why I'd love to say I'm brilliant. I don't have an high IQ. I just saw it wasn't working for him.

So it's like you hit your hand with a hammer and it hurts. Stop hitting your hand with the hammer. Like, and it'll stop hurting. So many people don't. They just keep doing it. Or go faster. Maybe it will hurt as much. Right? So I just saw that.

So then, so I'll tell you the first, the first time my life, I felt like shit, maybe my uncle was right, maybe society is right. It was a young age. So like two years out of, out of high school, I'm a partner in my daddy, he named it Paul and Dean Autobody. So he put my name on the sign,

I'm like at least I got something. All my buddies went off to college, at least I got this. My dad goes through his third divorce, and it really hit him hard. He, my dad was the youngest at 12, was physically and emotionally abused. So he, he's fought a lot of stuff.

So he goes through his third divorce, and he freaks out, he goes so low that he checks him in, checks himself in some place to try to get his head straight and then one let him out. So I go see him and he said Dean, I haven't shared this much but he said, Dean, go get a job someplace. There was only one factory in our little town. He said, go get a job there. You're screwed. I screwed you. He said, I'm not paying my mortgage on my house. I'm not paying the collision shop. They can all go screw themselves. He was

in that, you know, he was in a different go screw themselves through the, like he was in that, you know, he was in a different space, a little bipolar. So he was in that paranoid space. What, this is your father, and your business partner. Father and business partner. So he says, go get a job. You don't have a college education.

I don't have money. All I got is debt. So good luck. And he wasn't trying to be mean to me. He just didn't know how to, he didn't know he was going to. You know the tools? He wanted to get out so he could kill himself

if he wanted to. Oh my god. So they wouldn't let him out. So really really that true story. Yeah. So so what I did was but that was that was my gift and that's a part I want to talk about when you're in it. I don't I love when people say hey man when you're going through hell that's your gift you're going to learn from it but when you're going through it you can't like oh great this is wonderful I mean it's one out of my house I not in business anymore. My dad wants to kill himself, and I don't know where

I'm going to sleep tomorrow night. I'm going to be like, oh, wow, this is building character. Like, I didn't want that. But when I look back, that was our buddy, Tony Robbins, always says, life happens for us. That was life happening for us. That was me paying success tax at a really young age. So I rented his house.

First, I rented his house to someone, so he didn't lose his house. And then I moved all of his, all the collision stuff out of his collision chop when I put it in this little barn, and I literally, no shit, I still have a picture of the barn. I worked in that barn, I was fixing one card of time just to pay the bills. And it taught me how to be creative. I went back to the woman, I'll make the story sure, I just want to show you how, it doesn't matter where you are, there's another level when the tenacity and you have the ability to to you know overcome the obstacles in front of you. I went back to the woman who my dad was renting the collision shop for. Had she an Italian lady, I had dinner with her about three Sundays in a row,

the fourth Sunday, I asked her if she'd sell me the collision shop my dad lost and she sold to me with no money down in a hug. Sort of got in my life. Like there's little angels in your life. Like I say it now, I could get emotional. Mary LaPresti, she's not alive anymore. But she sold me the building with no money down, and she didn't like my dad.

She didn't, they fought all the time, and she said, I've always seen something in you, and she goes, I love you, I know this is weird, and I'm like, it was like an adopted daughter. I got goosebumps. You do? And she gave me the building with no money down. I moved in.

I started Dean Collision Shop. Oh! And within two years we were thriving. I got Enterprise Renekar account. I bought two tow trucks. And then two years later I asked my dad to come back and be my 25% part. My God! And that was the start of, that was the start of that.

And then I got into real estate. I mean, I was doing real estate before then, but I started really building momentum in my mid-20s. By 28, I was what you would consider a millionaire. Oh. Retired my parents and my 20s. You ended up retiring that dad of yours that was going through all that you retire him through.

I still got him a check every day, every week. I still got him a check every day. To this day, if I have a new car, but two years. That's beautiful. I got him a check every week. And yeah, so that was, day. To this day, if I have a new car, but to this beautiful. Kind of a check every week. Yeah. And yeah, so that was,

and I've had multiple of those stories along the way. Like I got into real estate and then the real estate market changed and I shifted and had a figure thing. I got in the infomercial business. I had no freaking clue what I was doing. I was literally in my collision shop. I had 30 apartments. I was, I brought a big plot land.

I was building homes. I got 10 homes being built. This is my late 20s. 10 homes in development. 30 apartments, collision shop, auto sales. And I'm writing a course on how to do an infomercial because I watched Tony on camera and a freaking guy inspired me. I bought his course. And literally I this is the one thing. I don't even know if I've shared this, but I gave Tony money. He sent me a course, I didn't know him, of course. And it changed my life.

Yes. And I said, wow, I cut a check to go faster. I want to be in this business. And I knew my story was good, so I started creating a course, and I filmed my first infomercial on the front yard of my house when I was 29, 1998. Are you kidding me? Yeah.

I have no idea what I was doing. I was fucking clueless. In fact, fact the camera guys like you got a great crew here They showed up and I I used every dollar I had in credit cards They came with a big I don't know if you guys remember they had the big dollies It used to come on tracks. Yeah, it looked like a train it came out of a back of a truck It was like five guys wheeling it down. Yeah, I set up this whole thing They turned on a camera like this. I'm like I could talk about this Yeah, and the camera went on and went freaking straight cotton mouth like I couldn't

I couldn't even take the tongue my tongue out the roof of my mouth. I couldn't talk and I went in the I went in my house I did a shot at tequila. I'm not shit. I went before a lot of shows. We didn't do that today But I usually do. Yeah, I did a shot at tequila. Yeah And then I did a second shot at tequila. We're not in felt buzz would cotton did a second shot at the killer, went out and felt buzz would cut. I could not do it. But I literally couldn't get through it. So they came back the next day,

and I shot my first show, and I started running my infomercial business out of my collision shot. No shit. God, leave me. That's insane. So I wanna pick a part of a couple things here. Yeah, that's the story I would.

No, this is so awesome. So I wanna go through a couple things. Like one thing that he hasn't told you about, the infomercial thing, because I was reading on you, because he's the real Ashucks that do, you can see it, like, I said. But like, this is a thoroughbred, freaking, freaky stud, right here, right?

And that's one of the things I'm gonna ask you in a minute. But you heard all the things he was doing, but like I started this podcast because somebody told me that I should Right literally Google Tim Ferris had a kit online you can buy That's awesome. That's idea and I it's on YouTube I buy the kit on Amazon I got the microphones and I just talked into it with my first podcast like about I like it a month ago right? This is where we're similar and then I'm done and I go

So how do I get it out of that machine? It's onto the computer. And then how does it get from the computer like into the world? No, I get it. No idea. Yeah, I get it. So like, everyone thinks you have to have every single step

figured out. Yeah, that's a great lesson. And you and your infomercial, there's kind of something similar. Didn't you shoot it and had no idea what to do with the empty shot? OK, so it's so great. I'm glad you did your research.

Because you're reminding me stuff. I haven't talked about in years. So I finally get through I film this in commercial it's done and literally I'm just it everybody says you have to figure it out I love what

you just said I literally hired an editor that had another job that could do it at night. So I'm on I can forward so I'm at his apartment and we're editing this at night and I have Tony Robbins in

commercial here and I'd play three minutes and go oh let's edit this part to look like that and thatbins in for commercial here and I play three minutes and go, oh, let's edit this part to look like that. That's how I ended my first show. So now I get totally done. I'm like, so now what I do it just I swear to God, I'm like, how do I get out of the machine? I know that people see it.

I was literally going through the yellow pages, trying to like calling stations and like, no, there's media buyers who buy on a big scale. All of this, I just started digging and I found I don't know if you remember Don LaPrie. Of course. So Don LaPrie. Little tiny ads. Little tiny ads. Don LaPrie had gone out of business. Okay. That's why I live in Phoenix. He went out of business and he laid off 300 people. So I just through calling calling I found his media buyer was Sandy Daly.

I jumped on a plane I flew down she just lost her job she was working for Don. She had nothing to do. I said, hey, I got an information that I think is going to convert. I have no idea what to do and that was my gateway. She got me the media, she hooked me up with customers like because all these people, that's why I move to Phoenix. I hired 20 X Don people that were in that space. You are kidding. You know, he handled things his way mind, but they still knew that space. And then for two years straight, I commuted in New York. I'd fixed, I had my car business, collision business, flipping houses and apartments. I take those profits, jump on a plane every other week

and fly back to Phoenix and blow all those profits, trying to get my information business going. There was a time where I was burning, now it doesn't seem like up, but I was burning 10 grand a week. To total. And I was flipping houses like a madman to cover the losses. And everybody's like, you know, this is when, you know,

everybody in my sister drove up from Virginia to sit me down and say, you ain't too far. Right. Yeah, right. It was like stop the crack. It's time to stop the truck. But actually some of all you entrepreneurs will probably have that intervention with somebody just see it coming

before it gets there. Yeah. And she told me, she's like, she basically told me with love that you reached your plateau. It's amazing you got to make the money you made. But now you stepped into something that's too big for you. Yeah, it's way too big. Isn't it interesting that people project

their own limitations on to you once they see you? So by the way, a lot of the times it comes from love. They love you. Came from love. They don't want to see you. They want to protect you. I think everyone should take a lesson here in that. You know, one of the top podcasts in the world

arguably right now started with a guy, not that long ago me, who did not know how to get it out of the machine, onto the computer, and on the computer, into the world. It's great. That's a great class. And then you're talking about a man who's hundreds of millions of dollars in sales through an infomercial.

He had no idea how to shoot, edit, cotton mouth, to tequila it, once he got it, he didn't know to get it anywhere. It's unbelievable, right? Let me ask you a couple of things about you though. Like, I have watched you. I bet you not gonna ask this before. Okay.

And I think this goes all the way back to the lady who sold you the collision shot with nothing down. I think people have different ways of being persuasive. And I have found myself over the years of watching you on television, and then meeting you, you have what I would consider to be a high-likability factor. And I find myself, even when I would watch you

and I didn't know you, and I don't know if you're aware of this or not, or if you've been told this before, or you're conscious of it. Because I think some great salespeople have this. I kind of root for you. I find myself like rooting for you, even though you're already so successful. Are you conscious like of,

do you think it's just your spirit when you communicate with people, or are you conscious of projecting a certain version of you when you talk to people? No, I don't think I'm conscious of it. I'm not. But what I have learned through the years, we all got in business for different reasons. I wanted to be successful because I hated not being in control of my life as a kid. My parents were married nine times between the two of them. I moved 20 times.

Nine times. So never stability. You know, get a new house, you got to leave, go here, leave, move in magrama. So I think I hated the insecurity of my childhood, but it was my driving force. So thank you God, the universe, whatever you believe in, thank you for that. Yeah. Because it pushed me to go, hey, I don't want, I don't know about you. I, you, when I hit it off in the first three minutes, we were talking, but I'm not a control freak, but I don't want anybody ever tell me how to live. How to dress, what to wear, if I want to wear orange sneakers today, I want to wear orange sneakers, I live where I want, I raise my kids the way I want, I don't want anybody ever tell me how to live. How to dress, what to wear. If I want to wear orange sneakers today, I want to wear orange sneakers. I live where I want.

I raise my kids the way I want. I don't get into peer pressure. I don't hang out with the Joneses or try to impress the Joneses. I just want to live my life. But I know that happened at a really young age. So backing up with your question is that drove me. So sometimes you need pain to drive you.

And then you start being successful, then you can go to aspirational. Now I want to be a better dad, be a better man, be a better human. But if you need pain to drive you, let it drive you. Great point. So that's the first part. Let the pain and the thing is don't ignore the pain. Let it seep in toward it, really disturbs you. Action comes from being disturbed. You don't move until you're uncomfortable. You don't put the air conditioning on to your hot. You don't move until you're uncomfortable. You don't put the air conditioner on to your hot. You don't go to the next level until you feel the pain. So feel it. So anyway, I felt that.

And when I first started, all I wanted to do was get out of that. I wanted to sell a lot of cars, fix a lot of houses, and when I got me in commercial business, I wanted to help people. But I really wanted to create a business that made me money. I mean, I'd love to say I'm Mother Teresa. I'm not.

I wanted to be wealthy so I could retire my parents, and nobody tell me what the fuck to do for lack of a better way. I stand with you. I think one of the things that people have a miss in owner was they see these very successful on first-aid. I think we had these grand visions of changing the world in the very beginning. Most of us wanted to move away from something and we wanted to make money. Yeah. There's nothing wrong with that. And then, but then I got addicted to the business just like I know you are. Yes. I see it in your heart. I mean, I've been obsessed on your videos lately.

I've been watching them for a while, but obsessing on them lately is I know the difference when someone's heart-driven. Not, I'm not talking about spiritual and your shockers are aligned. You can, I'm not making fun of that. I'm just talking about, I'm addicted to helping people change their lives.

And I love to get paid really well for, but I'm addicted to it, right? Yeah, I know you are. And maybe that's just the goodness that I see that comes out. Yeah, so let me back up. But what I do know is I'm not consciously aware of it, but what I know through the years is I've allowed myself to be more transparent and say it like it is

than most people I see. And when I even go back and watch old videos, I go, wow, to me, I'll be like, that was a tiny bit pretentious, man. Just let that shit go. And then I find stuff that I used to be embarrassed of. Like, I went through a divorce. I mean, it was like embarrassing for me at one point

that like I'm the success guy, but it was never right in the beginning, and now we're dear friends, and our kids are amazing, and they're thriving. But instead of me hiding from that, the more I leaned into why it happened, it can help other people, and the more it healed me. So I think what you're probably feeling,

which I appreciate you saying that, and no one's ever said that ever, but I'm trying to be the most authentic version of myself that exists. Like I don't ever want someone, and you know this too, how many times, because you've had amazing guests, dude,

the lineup you've had is incredible, but every once in a while, it's not so good to meet your heroes. And I don't mean like you meet them. I know exactly. And not that you're a hero and you idolize them, you're like, man, that guy's a bad ass,

so that woman, she's incredible. And then you're in the kitchen with him for 10 minutes, like, wow. Like I don't ever want that. that woman, she's incredible. And then you're in the kitchen with him for 10 minutes. Like, wow. I don't ever want that. I want someone to say, I saw Dean on video, and then I met him, and then I saw him in a tight situation, and I saw him with his kids all the same guy.

And I think that's where life, like that's, I just want to be the same guy in all areas. And I think, even though I'm working on myself, it comes through on video and my sales go up. I think you're right. I think you're like having met you. It's your congruency. You are who you appear to be and more. And I think that just moves me.

I just think people feel energy. You can't transfer to somebody that what you aren't experiencing. Your energy levels, bananas, obviously. Let me ask you a couple of entrepreneur questions. We'll jump back into the story a little bit. By the way, one of the things that I do want to have everybody know is that he's written five books, but the millionaire success habits is a great book and Like when I was reading it my highlighter was on fire, right?

And we're gonna talk about some of those habits in the book But I don't I don't like just plugging things at the end Millionaire success habits is a book he's written you will get tremendous value out of it Get it and we'll talk about that towards the end too But I want to make sure you all know that because we won't be able to cover 95% of what's in that book and I want you to have it because he wrote that to help you based you know just to be consistent with what he just told you. I want to ask you an entrepreneur question. Yeah. Earlier you described collision

shop real estate infomercial. You had these different things going on. Would you recommend that to an entrepreneur who's listening to this now or do you believe they should be immersed in one area. Would you or do you believe they should be immersed in one area? Or do you think it doesn't matter? No, I think we live in a shallow world. I think a shallow meaning, especially a new generation who grew up going through a stream, right? So what used to be hours went to minutes and now it's seconds, right?

If something doesn't catch you in a second, and I feel like a lot of people want that next level, which is great everybody should but we dabble in each one and we don't see enough spark excitement or light so we back out and go to the next one. It's like they're looking for the magic money machine and they're in one car and they're like this car might work. Oh that car looks good and we jump out in the next one and we jump out in the next one. So I would say even though you know I'm 50 this year so I've had like different lives I went deep on all them. My collision shop was the best in town with why I landed

enterprise and hurts rental car. And so I'm going to give you my mind if I give three lessons. Give it please. Maybe two or three. I just said three but it's two or three I'm thinking of my head. One is no matter what you're doing even if you hate it, realize it's temporary and be amazing at it. I sat down with John Paul DeGiorio, who started to kill Patrone and Sassoon. And he said he hated... He did come to me a couple of times this week, going over to him.

Yeah, he said he hated when he had a janitorial job when he was a kid. But he said, man, it was my job. I cleaned the boss can't do it. He said, man I lift it up the desk. You cleaned under the desk. He's like, the guy thought I loved the job. I hated it. I just did it the best. And I realized one of my biggest my first big real my first real estate deal did over a million bucks. True story. I was fixing a guy's car and I'm in the collision shop. I'm going to be completely transparent. I hated the collision shop. I ended up being the

only painter because I got good at it. So every night when everybody left, I paint for three hours. The ventilation was good. I had a I hated every inch of it, but you'd never know. If you came in, you'd be like, that guy loves being in the collision shop. I knew it was temporary because don't think I'm just going to slub through this job. And then my my magic will come. You'll be screwed You'll stay there because how you do one thing is how you do everything?

So I so I'm literally in the collision shop I have this guy he comes down. He's like my god my car looks great. Thank you so much We get talking come kind of friends really quick and he says what do you up to I'm like well? I'm doing this but I'm working on my day job my night job is real estate I'm gonna be I'm gonna take real estate to hold another level He's like what do you got going on? At that time I was working on a deal for $180,000 to buy an old vineyard. And I didn't have the money. I scraped up every credit card I had. I came up with like 45 grand. The seller

agreed to sell it to me for half down and half in two years. I needed 45 grand. I tell this guy the story. I said, but I'm gonna get it because yeah, you're gonna get it because I'm gonna own home to get it for you. Oh my gosh. Now, what if I was like, oh, I hate clothes. Yeah, here's your keys. Yeah.

I made a million dollars on that deal. The first one ever documented. I sold that property. I killed it on that property. Killed it. All the neighbors didn't want me to build on the property. And I was fighting him. And then I realized, wow, what if I sell it to him?

So I sold them all piece around and I crushed it. So that's the first thing so no matter what you're doing find a way to be enthusiastic knowing that maybe the universe God would ever you believe it's putting you through your trial run to deserve that and then the next thing I love this phrase I've been saying for about six months success tax. Yeah I heard you say it early. You don't really love about that. Somebody told to me I didn't make it up,

but I found my own version of it. It's like we all want to make more money. We all want to feel significance, abundance, freedom. But most people aren't willing to pay it. So a great analogy I've been using is, if you're in a band and you play the guitar and you write songs, it would be amazing to be at Madison Square Garden.

50,000 people singing your song, you're out in the front of the stage. I mean, could anything be more you for it, right? But everybody would want that. But who's willing to play the guitar when no one's watching to your hands hurt? Who's willing to pack up an old shitty van that barely runs and drive to die bar after die bar playing where people are booing you? Most people aren't willing to put in the success tax to pay.

And I said, I said, what if you just visualized, whether you believe in God, whatever you believe in, that there's an auditor, a success auditor, and they go, okay, Ed, Ed started with shit, lives in a ghetto. Okay? But he's still positive every day. Wow, he's still respectful. Wow, he tried that first business, and his first partner screwed him over,

took all the money and left. Wow, he still got up the next day, he's still inspiring other people, still not a jerk. Check, check. What if you got to check off 10 boxes before you get to the other side? Because once you get to the other side, it opens up like Ed's amazing backyard.

There's not many people playing at that level. Like everybody thinks it's so competitive up here. It's not. Because you guys are all fighting over crumbs and I don't mean that disrespectfully. But all I'm saying is when you said, like put in the success tax and know you're gonna fail No, it's gonna go sideways, but it's worth it and those two things combined love what you do and put in the success tax

And then all of a sudden because I've been framing it more than ever the success that when shit goes sideways I'm like man, I just checked another box. I just checked another box and all of a sudden I found a way to be enthusiastic bro that is a couple of my favorite things I've ever heard. Honestly, that's one of my couple things that for me and for me even because I'm at that place too, you know, like, what's next? You know, and I'm checking some boxes right now. I'm checking some boxes. Banned, that's so, so good.

You talk a little bit about, there's this great story you have, this is so good for people by the way, and thank you for being so generous. No generous. Oh my pleasure. My pleasure. Part of that success tax though, you said something earlier about playing at this high level and I've heard you say this and I just I I didn't learn this till too late. Not too late. I learned it later in life and that is that my max out strategy but you might as well play big because you say something so powerful about this. Elaborate on this. The stress level is kind of the same when you're playing for something small or if you're going for something big people think, man I don't know what played big because you say something so powerful about this, elaborate on this. The stress level is kind of the same when you're playing for something small or if you're going for something big, people think, man, I don't want to go over the big old thing

because the stress, it's actually the same stress. So would you elaborate on that? I love it. No, it's like, if you want more success, get bigger problems. It's like, it's simple as that sounds and like, oh, Dean, that was so enlightening. No, it is. Because here, this is simple. The lowest form, like, I've just started realizing I want bigger problems

because I remember the stress of my first real estate deal where I made probably five grand, right? Worked my ass off with stressing worried that the town didn't want to give me a permit and the seller was falling through and I was running out of money. It was so stressful. And then I remember, you know, a couple months ago,

I signed an $18 million deal. And there was the same exact amount of stress. It doesn't matter. And again, I say that I said I judge myself. I don't ever want to come across pretentious. They're saying, I'm looking at you. I'm 18 million dollar deal. I don't mean that.

I just want you to know that the stress you feel to pay your bills or get ahead, or it's the same stress, whether you making 10 a hundred 10 million or a hundred million a year it feels the same so if it feels the same then why not avoid lower end problems so you could spend time solving bigger ones I mean I'm gonna phase in my life I'm not shitting you if I order medium rare steak at a restaurant and they bring me well done chicken, I just eat it. So do I.

Who gives a shit? So do I. I'm the same way it's something. Somebody cuts me off in traffic and then flips me off like wow, they need bigger problems. Yes. Traffic is bugging you that much. You'll never be successful. So know that.

If you're annoyed because a friend doesn't ask you to go to the mall or someone cut you off in traffic or you think a friend offended you or you think a co-workers being a little rude then you're screwed because you're worrying about the wrong things. Spend that energy on solving big problems and you accomplish big things. This is massively valuable for people to hear because it's like there's someone listening or running a gym. You know, the same stress level will be when you have 20 of them. If you can scale it, you should.

If you're buying two unit buildings, you should be doing that. But if you can buy 20s, the stress level is going to be the same. This is an absolute fact. I've learned it in business. My stress level, when I had 10 agents in my agency, compared to having 30 or 40,000 is the same. It's just stress. It's better to be going bigger. And you have to sell a big enough dream in your business that the dreams of everybody associated with you can fit inside the one you're selling. You want yourpreneurs, you fathers, you mothers, sell a big dream so that everyone's dreams,

associate, vendors, clients, recruits, agents, employees can fit inside that sucker. And what you're talking about these big problems, tell them the story, this is so profound, I want you to illustrate this point one more time. Tell them the story about you're paying the guy to cut your grass and your dad sees you. Wow that's fine. You dig to your desserts. Of course. So I was my first apartment house. It was an old run-down

mansion. Massive lesson here everybody. It was an old run-down apartment mansion like I mean beat up old big house and I ended up getting the house for no money down and I converted it into 10 apartments. So what was cool is I fixed one up, I was living in it while I fixed it, and then as soon as it was done, I'd rent it, I'd move in one not done, but I got through all 10 of them. So now I have this 10 unit apartment house

that's doing great for me. I'm 19, 20 years old, you know, it's bringing me in five grand a month net net, which was a gazillion dollars, because now I'm living for free. And this is, plus it's building value. So I got no money down, refinanced, I pulled some cash out.

I was, I used that money to go into next one. Long story short, how did huge long? So every Saturday, because my dad was born during the depression, my dad grew up with, if you could do it yourself, you don't pay anybody, right? So every Saturday, I'd spend five hours, I had a massive long, I have allergies, so my eyes are tearing, I'm weed whacking,

you should hit your legs and it's just, and then one day I realized, wow, I'm mowing my lawn, a whole day, I hire the kid down the street for 50 bucks to mow my lawn, and he's mowing my dad pulls in, true story, zero exaggeration, I tell him to my dad all the time, he's like, sorry, I was wrong with my dad pulls in. True story, zero exaggeration. I tell him my dad all the time, he's like, sorry, I was wrong.

My dad pulls in and he goes, and this is how my dad talks me, whether you think it's true or not, he goes, Mr. Big Shot, you finally went too far. You're so freaking big now that you're going to pay someone a mo-yulon when you can do it. And he got so mad that he left and he hit the gas and it was gravel driveway and he dented the shit

out of the side of my car. I was just like, tt tt tt tt tt tt. I'm like, ah, and he left and he hit the gas and he's it was gravel driveway and he dented the shit out of the side of my car was just like to talk to talk to like on the left and maybe gave me the finger when he was leaving or something like that that's my dad is that Italian hothead and he left and it was so profound that I knew at that moment I was on to something you really did I I'd love to say it was the sepiphany the sky opened up and I was like wow my dad still struggles and what I realize and this is what I want to share with you, is I realized an ROI on my time. At that time, I had 15 apartments.

I had two houses being built. I had a collision shop and a used car dealership. If I went down to the used car dealership and sold one car, I probably netted about two grand of car back then. I sold lower end cars. So in that day, without mowing the lawn, if I sold one car, it cost me 50 to mow the lawn. I sold lower end cars. So in that day without mowing the lawn, if I sold one car, it cost me 50 to mow the lawn. I made two grand. Or if I drove around that day and found my next

apartment house, it could be tens of thousands of dollars. And it just hit me. It was so profound at that moment that I'm going to start equating things I do with an ROI. It's like if I and the great part is if you keep noodling it it it doesn't matter if something costs you $500 an hour if you're working in your necability you can make 10 grand an hour still pays someone to do it and you just chip away like an onion peeling back an onion to stop doing the stuff that doesn't move the needle and and something I just always love saying is because it really

affected me when I was young stop trying to get good at the things you suck at too I just I need to say that because it's the biggest lie we've ever been told. That things are confidence. I still can't read. If I wrote you two sentences in an email, half the words would light up misspelled. And some of them are so bad that I try three different times to spell it. And the computer can't even, like if it could talk to me, like, it is.

Like, what are you trying to say? I am no freaking clue what you're saying. And then I just put like good. You know? Like, you know, I can't fully relate to. But what it does is, let me just ask you, watching or listening right now, if you're, if you work on something you suck at,

does it make you feel empowered? Does it make you feel like you want to, like me trying to do accounting? Like, you could never do it. It's not my personality. So, what I know about the most successful people on the planet, including you Ed, you just got really great at a few things. Correct.

The things that light you up, the things that inspire you, and when that fire starts, you can't stop it, and eventually you'll pay someone to do the things you suck at. Maybe you can't afford that now, but just don't let anybody give you a bill of goods on working on the things, try to get better at what you're failing. No, just go get graded a few things. Yeah, I wish I could debate you on that,

but I can't because I 100% agree. I just know that that's true. I am not graded so many things, by the way, one of them being writing. There are five or six things I've gotten really pretty good at in my life, right? And I just work those skills over and over and over again. And I collaborate or surround myself

with people who are good at the stuff, I'm not good at it. I can't shoot this stuff, these guys are filming. I'm not gonna edit the stuff they're doing. These guys are brilliant, right the stuff, I'm not good at it. I can't shoot this stuff, these guys are filming. I'm not really out at the stuff they're doing. These guys are brilliant, right? It's not my area. This is such great juice for people in every area. And also the other thing Dean recommends is make a list of the stuff you do suck at and make a list of the stuff

that you are doing that you don't need to be doing. I'm so obsessed with that. There's sometimes I'm even reading emails. I'm like, I should not be the one that I'm reading this email right now. Because this is stuff for my personal ROI. Okay, so, couple of the things I want to ask you about. Yeah.

Because it's just simple what you do, but I love the way you teach it because I'm massive onsen in my book. But yours is special and unique. Everyone needs to find a routine that works for them. Yeah. And I like simple things. Sometimes people give me these 19 steps

and I'm like, you don't really do that. No, they don't. They don't. You don't. They don't. They don't. They don't. They sound really good in your book or with a hell of a speech. And everyone who knows you knows you don't do these things. You've done it. You've done it. You've done it. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don't. I don, you're so shit. I'm hung out with you, I think you see it. You got a pounded coffee. I just think it's the most hilarious thing. So it's awesome.

It's so true, by the way. You're morning routine in terms of gratitude I could do. And it works. Mine's about five minutes longer than yours. But I love what you do and I love how you talk about reducing it so just share with them what you do. This is awesome. You're going to love this. And I fail on this sometimes too if I don't do it I honestly screwed up but it's a consistent thing because I can do it in five to seven minutes. So the thing is I used to which probably a lot of people listening and this isn't revolutionary

and the one thing I want to say thank you for saying I used to, which probably a lot of people listening, and this isn't revolutionary. And the one thing I want to say, thank you for saying, I try to make things simple. And the one thing I'd love to say is, there's probably not much I'm sharing to you haven't heard before. You've read it in books. You've heard it someplace. You've watched a video or a podcast. But what I'm going to ask you to do for the first time is actually listen and apply it. And that's been my mission lately.

It's like, I know there's some of the things. Success principles are the same since the beginning of time. But when is it time to stop being inspired? Stop just watching it and start just doing what Ed does. Like when is that time to stop looking for the next hit of a great podcast, the next hit of watching Tony or Dean or Ed or Andy or somebody watching, feeling good and going back to the same routine?

What if this was the time? What if this the same routine. What if this was the time? What if this was the interview? What if this was the moment you said, I'm not just gonna listen, I'm gonna start to do. And I didn't mean to get sidetracked on that, but it's really different. No, it is. And that's why I like what you do in the morning

because when I heard it, I went, that I can do. Yeah, so I can do that. I can do it quick. So, for me, if I wake up and look at my phone, it's like Russian roulette. DL, I'm working on it. If it's not going through, I'll go pretty quick. So for me, if I wake up and look at my phone, it's like Russian roulette. Deal I'm working on, if it's not going through, I'll get pissed, I'll get in my head. And for me, I just try to find ways to frame things in my life.

For me, I kick ass during the day from playing offense. If I'm playing defense, putting out fires, I don't move forward, I just manage stuff. I didn't move the needle. So I want to play offense every day. So I framed it in my head. This is my way for offense. So when I wake up, I do not look at my phone. If I do, it's Russian roulette. It could be shitty. So first thing, I don't look at my phone. Second thing,

I just find something to be grateful for. But if you've ever done a gratitude journal, and you know you're three months in, you're like, I got nothing left. I said my daughter 27 times my son, my son 42, like, you run out of stuff. So for me, I just want to be grateful for the little things. Like I wake up and the sheets feel good I'm like wow the sheets feel good or 150,000 people die a day. Yeah, you didn't die I'm grateful just sitting here with you right now the littlest thing only so it frames your mind in a gratitude space I'm not talking about a long meditation. I don't have time for that Maybe you do and that would be great

But I just think of some in that moment to be grateful for. And then in the next moment, I just think of one win from the day before. Because listen, as entrepreneurs, if you're watching this, you want another level of life, you kick your own ass more than anybody could. You work a 16 hour day and you come home and you're like, I got nothing done today. You lie to yourself. You beat yourself up. So it's a moment to go, no, yesterday I closed that deal. Yesterday I got to meet Ed and I know he'll be a friend for life. Like just one thing, that's it, seconds, gratitude, one thing was a win yesterday, then I think of one win for that day.

What's one thing I want to accomplish? If I do that little tiny thing, it puts my mind in offense and I'm in a different space. Man, I want to second two things here because this is so real and so good, because by the way, most of you lose control of your life in the first five minutes after you wake up I talk about it in my book and you begin to respond all day long. The first thing is this the hardest thing you will do and the thing that will change your life almost with the greatest impact is to not check your phone for the first 30 minutes you wake up in the morning. I'm telling you that it might be the biggest game

change. It is the biggest game changer for me. It was so difficult because so what I did is I moved it away from where I sleep, but I'm just going to say to you all you think that's not a big deal. I got to check it. I'm telling you if you could go 30 minutes, if you could start by going 10 minutes to begin your day, something where you do not check that sucker and react. And then what you say about the gratitude thing that's profound for me, and it's a breakthrough for me when you said it. I'm always kind of like one of the big things I'm grateful for God. I'm grateful for my kids. You reduce it down to just something. What's the smallest thing you can be grateful for? Right? I love that because there's always a small thing you'd be grateful for. I'm grateful. I'm grateful. I clicked my toenails yesterday.

Whatever it is. There's something. So I just want to validate how powerful I think both those simple tools, the simplest things make the biggest impacts in our lives. Okay. A couple more things. Yeah. I want to ask you some personal stuff for a minute. You got lives. Okay, a couple more things. Yeah. I want to ask you some personal stuff for a minute. You got it. You talk a lot about protecting your confidence. I'm a huge believer that like momentum and confidence is like this invisible force that we wish as influencers we could explain to people.

Yeah. And it's just something you need to end up possessing. I think you get confidence by keeping the promises you make to yourself. That's one of my theories. Great. So I want you get confidence by keeping the promises you make to yourself. That's one of my theories. Great. I want you to describe that, but I'd also, I'm wondering if you'd be willing to share even recently, the last four or five years, was there an incident where your confidence was rocked?

Yep. And so the importance of protecting it, and if you'd share a personal example, maybe you haven't shared before. That's a great question, Ted. I'm really enjoying this. It's fun being here. And you have an amazing audience. You guys rock.

So for me, confidence is, I just look at things again in the simplest form. I've never done anything good in my life when my confidence was down. I never got the girl when I was young. I never closed the deal. I didn't get the money I wanted. I didn't get the partnership. And not like your confidence is the toilet and your pathetic will just show these down. I'm talking with your confidence is 5% off.

Do you ever go into a meeting and you know you're a little off me? Like I'm just gonna grit my way through it and you come out and you're like, damn, I should've just even ignored it or took a moment to build my confidence because I didn't get what I wanted. And I just been obsessing on knowing

that my confidence needs to be high at all times. So there's a million different ways to go. I love what Ed said on how to build confidence, keeping the promises you make with yourself incredible. One of the things I do is I really obsess on looking at the things that take my confidence. So for me, as simple as this sounds, is I haven't watched the news in 10 years.

I don't watch it at all. So I've never watched the news and got down and go, wow, whoo, I feel amazing. Like you don't watch the news and go, hey man, I watched the news this morning you don't watch the news, go ahead. Hey, man, I watched the news this morning, dude. You should catch it at 12. You're not gonna believe it.

You're not gonna believe that. That's amazing, shit is. You watch the news, you're like, oh my God, right? So, the news, I know this sounds crazy and we know this is simple, but I've really eliminated the people in my life. You've heard this a million times that robbed my confidence.

And I either become, if they're family members, I put the Teflon up, or I've slowly pushed them out of my life. And any exercise, anything that I do that robs my confidence, the people I surround myself, exercises, like I said, don't work on your weaknesses. I've obsessed on not to do lists. So if I go, hey, when I do XYZ, it robs my confidence, I don't like it. I know it's got to go out of my life it robs my confidence. I don't like it. I know it's got to go out of my life.

Like my threshold confidence builder, confidence detractor. If it's a detractor, it goes on the thing that's got to go away. So I would just encourage you. Think about the things, the people, the events you do, the going to happy hour with the guys from working. All they do is complain about how shitty your boss is, or your company is. If that makes you feel bad about yourself, then they're robbing you of your bigger future.

So I would say one of the things besides what Ed said is make a list of the things that ding your confidence just a little bit and either reframe them or eliminate them. Well, and I'll tell you a thing. As entrepreneurs, it's great when you see when someone doesn't post an entrepreneur, it's like, oh my god, this is amazing. Oh, life sucks.

I'm gonna go broke. I'm losing everything. I should've never is amazing. Oh, life sucks. I'm going to go broke. I'm losing everything. I should have never tried. Oh, no, wait. I found it. Things are good. This is really good. I'm the greatest.

I can't make a mistake. Oh my god, I screwed up again. Right? That's the life of an entrepreneur. But I would choose it a million times over, even with the failures. But I have to tell you, so real estate education, right? So real estate was my life. That's what made me a millionaire in my 20s.

I wrote a book, be a real estate millionaire. That book alone broke a million copies. And I wrote that book and launched it in 2007 when the market was crashing. Everybody was doing it the same way. I taught people on the way down. Don't fix and flip. Don't buy and hold.

We don't know where the bottom is. Host sale on the way down. So I taught a host sale strategy. Book went on fire. I don't know if any other real estate book has ever way down. So I taught a wholesale strategy, book went on fire. I don't know if any other real estate book has ever sold a million copies of it. We sold a million of that one. But on that way down, we built a company,

we probably went from 2007 to 2012. In that downturn, where all my competitors lived, they were all gone. By the time we hit the bottom, they were gone. And we were a hundred million dollar your company. And making a massive impact impact and I was working hard to get more influence on all those things right so companies growing while everybody else is going down so anyway long story short we became I became the

number one real estate educator on the planet no one has ever touched as many lives as we can and I held that title for a long time but about four years ago we're also in the live event space, doing amazing 60, 70 live events a week. I wanted to go deeper, because so many of my students, they can, you can give somebody a business on how to sell $20 bills for 10 bucks, and they'll still screw it up. They'll find a way to find an obstacle,

they'll find a way to tell them that my family, my parents said this is a scam, or nobody's gonna want to buy a $20 bill for 10 bucks, like they'll screw it up, right? So, I became so obsessed with it and my deep relationship with Tony and the impact he has on people and his encouragement. I'm like, I want to go into the successful. I want to go upstream.

So, my whole philosophy was, I can provide you with the way to make money. But if I don't go upstream and provide you with the right habits, you're going to think I'm a loser and my shit doesn't work and I don't like that. I don't want you sitting in Starbucks in five years going, I bought that Dean course. You can't make money in real estate. It's like, no, you can't make money in anything. Cause you don't have the right habits.

So I got obsessed with this and I started scaling down the real estate business and going into the success space, wrote millionaire success habits and just got obsessed on it. And I have to tell you, from going with a, in 2013, my brands and my company, we did over $200 million in sales. To kind of wind that down and start fresh,

I wanted to leapfrog, doing 200 million a year in success habits and we took a dip. And of course, fortunately, I do well, so I didn't let anybody go and I told the whole team, we're gonna ride, I've been here, I'm purposely riding this down so we can come back out. But I have to tell you, I was about a year in, I wrote the book, we first launched it,

and a lot of people are confused. Like, you're the real estate guy or the success guy. It's like, no, you have to be the success guy to be that big in real estate, right? You know this. And I have to tell you about a year and a half in, I wasn't getting the momentum I thought I should. And I started, I was losing my confidence like,

wow, maybe, maybe because I'm older, maybe because I ignored social media, I did, because we were the number one show, infomercial wise, and that was so big, I ignored social media and I see all these people with a million followers, I didn't barely start an account yet, right? And all of a sudden I started, I got 10,000 followers,

I'm like, wow, does everybody know that, look at the impact that made, now I'm like the little guy in town. Yeah. And honestly, it dinged my confidence. Thank you for hearing that. And I started feeling a little insecure. What did you do about it?

I started getting my freaking story straight, the same thing as getting my priority straight. I said, listen, if I wanted to stay as the number one real estate guy, is it my significance? You know what it was? It was my significance. My show ran so much no matter where I went. You're like, ding, ding, ding, ding, come in here, sit in the front, go to the front

row out of this. Let me buy you dinner. All of a sudden, my show was off the air for two years, and I'm not getting the love, and I'm like, wow, and you know, it did it. It made me a better man, though, because I realize what the hell am I doing it for? I'm doing it because I want to make an in at this phase of my life. I want to make an impact on the world, and I want to be a bad ass dad, and I want to be a good man, and a want to be a good man and a good relationship. That's what makes me successful now. It's not the money, it's not the significance. And when I decided I didn't care anymore, oh my god, like millionaire success habits, it was like a key turn.

I mean the book, we're almost at 400,000 copies and it's on fire right now. And that brand is growing, we started millionaire success habits live events. And I'm partnering with some amazing people. I have the highest level mastermind. What do you want to get that book by the way? Is it the Goody Amazon or is it the Goody or is it the special side? You get a Dean's free book.

Dean's free book. Yeah, you can get the free if you cover the shipping and handling and send you the hard part. We'll put it right on the screen right now. I appreciate you sharing that because my favorite people and also the most successful people I know are the most self-aware. And they're confident enough to share their vulnerabilities.

And so I really appreciate you sharing that because I went through a similar thing when I went into this space too. And also we're both just competitive people, even though it's still in the back. It's like, man, why aren't I getting the traction I want? You know, I know about that. And even though your needs have moved to contribution, significance is still a big need for everybody, right? It's always out. I'm not really a significant guy. I'm here to grow and contribute which is true but there's an addiction to significant health as well right? Yeah and I think but what's cool

is and I see this with you and I'm not just saying but your significance is one thing but that's not why you're like the significance is a great byproduct there you go but your heart is the share correct so is yours and that's why and that's why we connect in two minutes and that's's why sometimes you meet someone like, ooh, yes. By the way, the other reason I connect with you is because you're so good at it. And I just want to validate that. Everybody watch this.

I mean, we're going to talk about where you'll follow him. And I mean, but he's stuff is out freaking standing. I love people to get into this space. Like I feel like I did that you have, which I think is where like they spent a portion of their lives building their belief systems their strategies They're they're way of doing things. They've proven it with success that so it's validated Then they say here's what I do rather than the other way around

So the reason your stuff is so good is because it comes from a space of having done it No, I get it talk lastly about and we've got so much stuff But not the last thing but the last part of my stuff out of your book Oh, by the way, a lot of the things we're talking about here, they're just starting to scratch the surface of what you get in millionaire success habits. But story is a word you just used. And I'm a big believer that I listen to people all the time and they're always telling me their old story.

You know, they're just they live in their old story and they don't know it. But just the concept of a story overall that we tell ourselves, you speak about that probably more eloquently than anybody that I've heard. So just touch on the whole concept of the cognizance of the story we tell ourselves. Yeah, so I think, I mean, even with me, like I said, I had to catch myself. I was telling myself a story that maybe I should have stayed with the real estate brand. Maybe success, there's so many people deluding it that haven't had the success,

they don't recognize the real thing. I've had all kinds of stories. I'd look at people like, God, that guy seems like a scammer. Why has he got three million followers? Like I started telling myself shitty stuff. And I felt bad. And I wasn't having the momentum that I know how to create. And then I was sudden I changed that story,

and I said, no, I know what I want to do for people. I'm the freaking best at it. There's nobody better than me. Give me a year, I changed that story, and I said, no, I know what I want to do for people. I'm the freaking best at it. There's nobody better than me. Give me a year, I'll be far surpassed. And then they'll realize they're actually learning from someone who's done it. And nothing changed. God didn't come down, the weather didn't change,

my bank account didn't change. There's nothing changed except my story. So the part that I want to share is, I did an interview with a young kid, Kaci Adams. Oh, Kaci. I don't want to do it. So he asked me, great kid. And he said, hey, man, at the end, maybe he asked you.

He said, as a young kid, there's a lot of young kids listening. What would be the one thing that you would tell people? And I'd never been asked that. And literally what just came out is that your thoughts lie to you and to question those thoughts. Because when I look back at what stalled me or almost had me fail or the people around me, it had nothing to do with who's president, whether you like the president or not if he's crazy or not the economy, your family, your friends holding you down, a job that takes too much time, it's never any of that. The only thing standing between you and your next level,

a better version of you, not being me, not being an ad, not just a better version of you, the only thing, and you might not believe me right now, but I promise you someday what you will. The only thing standing between you and your next level, better version of you is the story you tell yourself on why you can't get it. That's it.

So good. I mean, I think about it. I remember having a real estate deal when I was broke and it's a million dollar deal and I got four bucks in the bank number saying, I'll never get this money, I'll never, and I never could. And then all of a sudden I'm like,

no screw that, I'm getting this money. And I would find it. It didn't matter if I had a bank, borrow steel, you know, some with the bank, some on credit cards, barmed from this guy, I'd make the deal happen when nothing else changed. I didn't inherit money, I didn't get smarter, I queued it and go up, I didn't have a Harvard education. I just

willed it by changing the story. So I guess an easy way for you guys to think about right now. If you talk about what you would where you would love to be. It's a year from now. It's the greatest year of your life. And you'd love to be there. I'd love to be, you know, working on my own, on my own company. I'd love to launch my own company. I'd like to have more time with my wife or my husband and my kids just say but and then fill in whatever that but is that's usually your story but my boss keeps me my boss keeps me too busy but my wife doesn't support me but my family thinks I'm crazy but I'm not that smart but it takes money to make money that's your shit story that's the thing that's your anchor your dragon

across the desert flip that story and Immediately that becomes the wind behind your sail. I mean, I don't want to oversimplify it But at this phase of my life it is oversimplified and I still run into it I will catch myself being in a shit space worried about something worried about some of my kids Worried about anything and I'm like why is this bugging me? Why is it? Oh, because I'm telling myself lies I'm telling myself some shitty stuff. I change it, and then I change it in a second. Oh, so good. So good, dude.

Like, you have set a couple of things today that you were here to say to me, just so you know. And like, the camera guys are all nodding right now, right? Like, the person driving in the car should be pulling over right now, rewinding three minutes, writing that down right there, because we all do get caught up in telling ourselves these stories that don't serve us.

The other thing I would just add to what Dean's saying, just my little part of it, is that if you can begin to get two or three or four people in your life that surround you, that are aware of the great story you're telling, because your life ends up being a direct reflection of what your peer group expects of you. So you've got to be telling yourself that story and telling it to other people too. Okay, a couple last things.

Yeah. I've gotten to know you one of my favorite things about you. I think early in your career, my deduction is that you were moving away from the space you grew up in. Yep. Moving away from some of the pain in your family, the divorces, the financial hardships, dad sounds like a great guy, but tough dude, kind of like mine, and had his own things he was fighting like my old man did. Our dad seemed sort of similar, frankly. And still talks to me like your dad talked to you, man, right? In a good way. And now I feel like you move towards things,

for the most part. And I found with the people, I just want you all to, what are some of the little secrets that successful people have that they might not even be aware of? The people I've really connected with when I've done the show, they have massive reasons. Their reasons are emotional to them. They're not just like big like I want to be childs and a big ocean. Usually the biggest reasons are other people.

The thing that will just never leave your spirit or your heart is who you want to be to show up in your life for other people. And for you, it's so obvious to me that it's your children. And you talk about them 11 and 9. Yeah. And you brought me and Brianna. Yes. Okay. Good memory. And I love both those names. But I can tell there you're your reasons, right? Yeah. So just speak to that a little bit and how other people should be viewing that in their own life too because you get emotional right now you do I do I could have tears coming out of my face right now so there

you're there your inspiration there you're reason they're your driving force yeah so I just just have this girl a conversation my girlfriend Lisa away here and we were talking about the things that drive you and the things that that want to be you know it's funny to say like I have so many different talking about the things that drive you and the things that want to be, you know, it's funny to say, like I have so many different emotions at once. But she comes from a amazing family, just like you said, you're wife did.

Like amazing. She has, there's five siblings, their parents together. They're on a text string every day. They all talk every day. Like her phone's always blowing up and going off. And it's always inspirational. And they're all support each other. One just lost their job.

And the whole thing is like, well, I'll get together. It's finally time you start your own business anyway. And I'll build the website. I'll give you the money. Like, it's unbelievable what they do. And I love both my parents. My mom and dad are amazing. But I didn't have that.

They split at three. I was three when they split. And I lived with mom and then dad and grandma. And they moved, you know, I moved 20 times by time I was 19, right? So it was all this insecurity. So, but again, that was my journey and made me the man I am. So for me, one of the things is that I don't have

something to refer to to be a good dad. My father's father was physically abused all the kids. There were some more sexually abused. And his father did that. I think I look at this long lineage of screwed up grassy Osees and I knew it was going to stop with me. Like my sister did it. She's an amazing mother.

Actually, my nephew works for me. Incredible kids. Like the greatest kid you ever met, she stopped it. And I want to do the same thing. So I'm always in it. Like you and I, and I when we talk later will probably just talk about being a parent because I love interviewing and talking to other great parents because I want to learn because I don't have a blueprint like I said Lisa she's got the blueprint she grew up and right so for me I want to be a better man and always want to continue to grow so

I can set an example and change the way my kids see life and experience life. I don't want to raise entitled Bratz. It's the last thing this world needs. I want them to have hunger and drive and be good people and one thing I'll share with you, a dear friend of mine, he's about 15 years older than me. He said to me and he's done extremely well, just extremely well. And he said, I think at the end of our lives, when you're on your death bed, I don't think we'll ask any other question

because you're a parent like me. He said, you're a dad like me, I could see it. Because I think the question we're gonna ask ourselves is, did we do everything we could to give our kids the tools to live a fulfilled life? I said, I don't think anything, you won't say how many women did I sleep with, how much money did I make, how many buildings that I buy,

it'll be like, wow, did I give the kids? And he said, he said, you'll be able to go off for the next place. If you could say yes, you did your best. But what if you can't say that? And for me, it's like, that's all I think about. That's one of the things. I can't be the perfect. I do everything.

I can't be a great dad, just like you. But fundamentally, I want to give them the tools to be thriving adults. And that's just one, I mean, yeah, I can talk about that, I want to go conquer something right now, thinking about that. I want to be a better version. I also, I love success, I love accomplishing something people say you can't, so do you. Your energy changes though. When you tell your former story about what you're moving away from just so you know

You even lean back when you tell it and then when you step into this story now for your children you lean forwards Amazing to watch. I've never said this on a show before But a thought occurred to me when you were talking because you remind me of other people who have said this You deeply love your children and I think everybody listening to this does you know what if you used to race everything today you guys Every show you've listened to the most successful people I know and by the way you're the first person to maybe have the thought just because I feel how much you love these two children years They harness love more They harness the emotion of love. They almost leverage love yeah to go do something great because if it if love is the most powerful emotion in the world.

Right, if that's what it is, you have to harness that and leverage it to go do something extraordinary because that's the overriding thing in this man's mind and heart all the time all the time when he leaves her and he's driving San Diego with Lisa,

right when we're in the middle of the interview for a moment, right? All your parents relate to this when he was driving over to this morning. One of the first things he thought about this morning before he relate to this when he was driving over to this morning one of the first things he thought about this morning before he went to bed last night was Brodie and Brianna so but some of you don't harness that it's almost like you

love them and then you said on the side when it's time for business right don't do that hardest that power of that love right to give you strength and confidence so thank you so much for sharing them yeah thanks for your incredible questions I think you're incredible and I as want you to know something like I sense we're going to do some more things together. Yes, it will. You're just a powerful big spirit and everything about you you showed up fit. You know, I didn't know that necessarily.

And that this guy just everything that he's preaching he's practicing not every day. Neither one of us every moment. But I love how you show up in the world. So I want people, by the way, to experience your world too. And I know everyone watching this, like, if you didn't know Dean before, most of you did, but if you didn't, you're like, whoa, this is legit, right? This is legit.

So where do they find you so that he can engage you? Because he is new to social media. He's building a legitimate following, by the way, a real one that's growing and growing and growing. In fact, recently I've watched it start exploding in different social media platforms. What's the best place to find you? Come on Instagram. Okay.

It's spelled it so that they know we're going to put it on the screen. Yeah. Dean D-A-N-G-R-A-Z-I-O-S-I. Dean Grezioc. And if you want to grab the book, there's a special link at deansfreebook.com. Okay. So you guys that are on the YouTube, you saw the link and those of you that are on iTunes just modify, you heard it on the audio. So last question for you, which I'm bummed that it's over.

No, I'm having a blast. You know, sitting next to a man who at one point in his life lived in a bathroom with his father as he was building a business. And from that place of that journey upstate New York you know the gravel hit rocks it in the car the different setbacks yet another business you had to take back we're in to pay off all the debt I mean it's this unbelievable your journey and you're sitting here today and I think they've

got a great insight I try to make the show where it's too successful people and they just got like almost listen to us talk to each other yeah but what if someone that's listening to this says listen man I want to turn want to turn my life around. You know, there's people listening that have it going and I think we've talked to them. But you know, I'm listening to this. I'm not where I want to be. And I wish I could DM you a question, Dean, but you're probably too busy to respond to all the DMs on Instagram. And they just asked you, what would just be the recipe or a formula? Your initial advice you would give me to having just a more

fulfilled business, a more fulfilled life, a more fulfilled spirit and existence. What would be just your, I mean, there's a million things you could say, but you could give them something to start with. What would it be? I would say, and I might have covered some of it, is really know where you want to steer your ship. Like, what happens is I think we become somebody

for our parents when we're young and then we might become someone for a relationship we're in and we become someone for a boss that we have or a coworker or a partner or our employees and then we become someone if you go to church on Sunday and then you become somebody every once in a while you sneak out to the club and then you're someone there and we become all these people that I think what happens is inside we knew we had this destination of what we wanted but it gets diluted by all these things become all these people that I think what happens is inside we knew we had this destination of what we wanted, but it gets diluted by all these things, all these realities. Like we should cover the mortgage, we should have the money so the kids can go to college

or I should not go. Like we have all these things and we forget who we are. What I would say is spend some time remembering who you really are and what you really want. And start saying no to all the shit that doesn't point you in that direction. The only reason you're not going where you want to go is because you're fragmented. It's like fuzzy targets don't get hit. You need a crystal clear target and I would say just spend time pretending to hear from now or five years from now and you're living the life that you wanted. Maybe the life when you were younger,

the life before all the clutter and find what that is and find a way to obsess on it and find a way to stop doing all the other shit. I mean, I keep getting simpler and simpler. I start, I've been dressed, I got like 20 of these t-shirts. I got hundreds of thousands of dollars worth of watch. I stopped wearing it. Like, I'm finding myself getting simpler and simpler because I know where I want to go and nothing else really matters anymore.

And if someone would have given me that clarity younger is realize that most people are wrong that are giving you advice. The other thing I'll say is the most costly advice in the world is bad advice. It's your broke friend, Tonya, how to get make money. It's your single friend, Tonya, how to fix your relationship. Stop listening all the crap. Listen to the good stuff like what you're hearing here and other wonderful people who have done it and get rid of the stuff you shouldn't be doing, and stare at your destination

like an obsession. Oh my gosh. This is, this has been a master class today, man. Like literally, this is a master class on success, on personal development. And what's great is you could tell, we're just scratching the surface, and so that's why I want you interacting with Dean, why you want me following. This like flew by for me today. Brother, thank you so much.

You're incredible, man. I'm blown away. So everybody, I want you to follow Dean. I want you to get his book. And by the way, his other books as well. And I just want to remind you to subscribe. If you're listening to this on iTunes, subscribe, spread the word.

It's the best show in the world. The best program on earth. Do it. And if you're on YouTube, do likewise, make some comments as well. Remember every day on social media though you guys, I try to engage with you on a deeper level than other people do sometimes on social. So we run the two-minute drill every single day on Instagram, right? And what that means is when I make a post on Instagram, within the first two minutes, if you just make a comment with the hashtag maxout on there, you're in a daily drawing to get a chance to have a coaching call with me.

Some of my guests, gear from the maxout store, autograph books, all kinds of great things. We pick a winner every day. And if you miss the first two minutes, all you have to do is just make a comment every day. And at the end of the week, we look at who's made comments on every post. And we pick a winner from there too.

And it helps us engage in you and I connecting with my guests as well. So please make sure you're making comments on all the social media posts and again I hope you're enjoying today's program I hope you take notes spread the word to everybody else and max out your life God bless you everybody