THE ED MYLETT SHOW - Deion Sanders: Coach Prime's Success Game Plan

Episode Date: March 12, 2024

COACH PRIME reveals ALL including his battles with suicide, depression, life-threatening diagnoses, and his fight for survival! He was the biggest story in the @‌NCAA college football this past season, but “COACH PRIME” aka DEION SANDERS has been making headlines in the sports world for almost 40 years! Known for his electrifying presence in both the @‌NFL and @‌MLB winning both a SUPERBOWL and WORLD SERIES championships, Deion's journey from NEON DEION and PRIME TIME to a transformational figure, COACH PRIME, in college football and beyond is nothing short of legendary. Yet, behind the dazzling highlights and cultural icon status, Deion's story is one of profound resilience, faith, and a relentless pursuit of greatness not just on the field, but in all facets of life. In this episode, I dive deep into his transition from a celebrated athlete to a visionary coach and mentor, his battles against formidable personal challenges, and his unwavering commitment to uplift and inspire including: The Fight for Survival: An open and honest discussion about Deion's darkest moments, including his attempt at suicide, and how these experiences led to his greatest comeback in life. Navigating Adversity through Deion's harrowing battle with life-threatening blood clots, facing nine surgeries and an amputation, and how his unshakeable faith not only guided him through his recovery but also reshaped his approach to life and coaching. The Power of Pain: Understanding the necessity of playing through pain, whether it's physical, emotional, or spiritual, and how these challenges forge unbreakable strength and character. Cultivating Peace: The daily habits and routines that form the cornerstone of Deion’s peace and how preparation breeds the confidence required to succeed under pressure. Chasing Your Rabbit: Identifying your driving force – your "rabbit" – that propels you forward in pursuit of your goals and dreams. Deion Sanders' journey is a testament to the idea that our greatest trials often lead to our most triumphant victories. This isn't just an episode for sports fans; it's for anyone seeking to elevate and dominate their own lives against the odds. Join me as Coach Prime lays down the playbook for a life filled with purpose, passion, and prime time moments. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Students, get $100 when you open an RBC Advantage banking account, which includes no monthly fee, unlimited debit transactions in Canada, avian points on debit purchases, and so, so much more. Unlock more perks for less with RBC Vantage. Conditions apply. Offer in June 30th, 2024. New eligible clients only. Complete criteria by August 30th, 2024. Visit RBC.com slash student 100 this is the admiral show all right welcome back to the show everybody so my guest today really doesn't need an introduction

but i'ma give him one A lot of you know him right now because he's so popular on social media as one of the great motivators and leaders of young men, actually people overall in the world. But I'm old enough to know a lot about him. And I just want to set the stage for you know, in sports, there's debates of who the goat is, like who's the greatest quarterback of all time,

you know, who's the greatest NBA center of all time there's no debate about who the greatest defensive back is of all time in the history of football there is no debate this man is the goat by a mile I think the greatest defensive player ever to play the game he's also somebody most of you wouldn't know this two-sport athlete hit a home run and caught a touchdown in the same week, has played in a World Series and a Super Bowl. No one's ever done that before. And then he shifted into having a prolific television career, which most people forget about.

And then he made a transition that shocked me into coaching and leading young men. And I think he's the most feared football coach by other coaches on planet Earth today. Maybe, maybe, maybe in the history of college football. Nobody wants to mess with this dude or play against him. And he's got a new book out called elevate and dominate. It's out March 12th. He's got a show on Amazon called coach prime, which is aptly named for coach prime Dion Sanders. Welcome to the show, my friend. Thank you for

being here. And I love that introduction. I got I'm gonna Recording this so I'm gonna wake up every morning. This is how I'm gonna wake up every morning I'm gonna just play that intro and then I'm gonna get up and go on I Say that to people all the time when I get introduced on shows I'm like could you play this for my kids so they understand who their dad really is because they don't get it so Anyway, it's so good to have you here And I gotta tell you one thing on your book before we get started, everybody, go grab his book. I thought, you know what, we have a mutual friend in Constance and I thought, well, Coach Prime's hot right now.

He's got this book out called Elevate and Dominate and it's cute. I think it's great. He wrote a book when he's hot, you know, everybody writes a book when they're hot. And the truth is, then I read the book and I'm like, wait a minute here. This is legit. And I'm telling you, everybody, you know, I only have a few people on the show every year, the right books. There is so much depth to this book and stuff that if you implement it, he says these things, every chapter where it does take away from coach prime, just trust me.

It's a compelling read and you will learn things and it'll help you change your life. So go grab the book coach. It's a great book. Congratulations. Awesome. And I thank you. And it's not just maximizing that moment of the hype and the height and the attention

that we garnish here in Colorado. It was something that has been in me. So whenever I met with some people and they say, well, you're gonna need to write a book. I have this text message that I tweet out and I put on the gram every morning for the last 25 years. Monday through Friday, I'm off on weekend. Monday through Friday, no hesitation.

You're gonna see a message every morning. The first thing that God gives me in places in my spirit, you need to write a book. I say, you know, if I write a book, it would be called 21 Ways to Win on and off the field. That's what the title would be. And Ways to Win on and off the field. That's what the title would be. And I even already know the title of my next book.

I can't tell you, but I know the title of the next book because that stuff is in me and I want to get it out. And I don't want to harbor it or keep it inside. It's like bringing somebody like Warren Sapp onto my coaching staff. He has so much knowledge and expertise and wisdom. And you're not using it. Like get your butt in here and let's help these kids and let's bless these kids and let's bless people. They have so much inside of me that I've gone through

and I'm still going through and dealing with it, understanding how to navigate through life. And that's where the book derived from. It's come from a real place. I was going to say the thing that struck me in the book was actually the first sentence, the first, literally the first chapter of the book. I'd seen you limping around and I knew from mutual friends that some things have happened.

But I would say it's safe to say, because we're going to talk about it in a minute. Coach Prime is one of the most confident people that has walked the planet. And he starts out this book in such a humble way. It struck me because that was not what I expected. And so I'd like you to tell the first chapter of the book, he actually calls, even if you're broken, keep moving. I'm like, what does he know about being broken? All this dude's ever done in his life is win, right? And then you talk about the fact,

just I want you to speak about this, cause you start talking about like, I don't cry a lot, but I got up in front of a group of people and I said, I need help. And you started crying. This man was in the hospital, you guys, for 23 days and had nine surgeries and an amputation. And yet he's just gone on and kept leading.

So start out, coach, if you don't mind, just share it a little bit about that experience and what it's taught you and how maybe it's changed you even a little bit. It was one of the toughest times of my life because I used my body to accomplish my goals. And my body and my speed and my agility and mobility is what provoked me to be who I am, to live out this dream of a playing dual sports. And then when you're retired, but you're still in shape and you're still running and you're still, I'm a demonstrative type of coach where I lead by example and I lead by what I do and what I say and how I get down.

And then I understand like something's wrong with me. It's wrong. And then you go get checked out and they say, well, I have a surgery and you have a surgery, but you're still hurting. Like, it's ain't right. It's saying right. And then you see that doctor look that looking at doctors. I would, you know, something's wrong and you like, say it, just, just say it. Just say it. Uh, we're going to have to have surgery. You need to go send somebody to get some clothes. You're going to be here. You're going to be here for a minute.

I said, what's the minute? Um, we got to have surgery like now. So I had blood clots. Had blood clots that were really severe. That's why I was experiencing the pain from really from knee down at the time. And they amputated two toes and the sides of my leg, my kids say it looked like I had shark bites

on the sides of my leg. It's crazy, but it was a tough time because in the wee hours of the night in that hospital, just laying in there, never questioned God, never said why me. I never had any doubt that I would recover, had no doubt. I was just, let's go, let's go. And you sit down and you recollect some things. Some things now are truly important because at

first I was fighting for my foot. Then they said knee down, then it was life threatening. So all these things are going to be done. So then you're dealing with nine surgeries. So I was so medicated in and out nine surgeries in that amount of days. That's a lot. So you just going through it and I'm dwindling. I'm dwindling. You know, I'm showering, not showering. You washing up because I'm a clean freak. So I'm like, yeah, I got to take you out of the bath. I can smell myself washing up, brushing my teeth, but you won't leave that bed. Had to use the bathroom. I don't know how long. And it was just a bad time, but it was a healthy time mentally to say, God, I don't know what it is.

That you got planned for me, but it's mighty because where I am right now. I'm going through it, but where you can have me go, it's going to be mighty. And I'm not going to doubt you. Second guess you, I'm going to love you and I'm going to praise you through it all. And I did. And I will do a cover and come out of it. Well, what I want everybody to listen to today, well, coach is talking, he's going to say a bunch of things that are going to be life changing that you remember. And obviously he has a way of speaking that hits you, like hits you in the chest. But I want you to be studying his mindset.

There's millions of people listening to this. Just study this man's mindset. Obviously it's backed by his faith. Something about you that I didn't realize, well I watched Coach Prime on Amazon and then I went back and researched you. And here's what I find that separate, there's a lot of things that separate like the greatest from like the pretty goods, right?

And one of them is your ability to play hurt. Like even this interview today, I'm not physically hurt, but I got some stuff going on in my life that could distract me today. You know what I mean? And like, I got to be able to brush that aside and laser in because I get to interview and talk to a legend today. And I think you experienced this even with the men on your team. Like I watched the game, you're like, injuries different than hurt.

Can you play hurt? This man, by the way, you probably don't remember this coach, but he played an entire NFL season and a part of a baseball season with a bronchial infection. They're kind of like sidelined a bunch of people. Like he was hurt basically breathing wise an entire NFL and baseball season.

And then in this, now he's coaching, kind of limping around a whole bunch and still in some discomfort. Do you think that's a separator people's ability to play hurt as opposed to just play when everything's perfect in life? True. Well, first and foremost, everything is never going to be perfect. Aren't we all playing hurt? See, you you you related to a game. I'm related to life because I want you to win on and off the field. Aren't we all hurt? Somebody's going through divorce.

Somebody's having financial problems. Somebody got received terrible news from the doctors. Some, somebody, uh, the, the, the cubicle you work in, the lady sitting right next to you, you don't like you mistreating you badly. Uh, and you're not performing at work because of the discomfort. My morning message was said we can't win today if we don't focus on today. Focus on your now and give it everything you have inside to make it successful. It's too easy to distract you and to get you out of your character. It's time for you to huddle up with yourself, call your play and execute.

That was my morning message. I sat down in this chair this morning, that's what God gave me. Tighten it up and I put it out. That was the message. We're all playing heard. Like the first chapter, even if you broke, keep it moving. When life knocks you down, get back up.

The strongest steel is forged in the hottest fire. Nobody is living a perfect life. You're not the only one facing problems, but show each other compassion, lift each other up and show compassion tremendously. Take care of yourself physically and don't ignore mental health. That's like the first chapter. That's how we come out to gate. You come out of the gate morning with a routine.

Yeah, we all are, but some of us have developed like habits and rituals and routines. Like to me, the separator is not what you do on the days you're feeling greater or motivated. What are you doing on the days you don't, right? And for me, and this is in the book too, like I've got some routines that kind of keep me on track, my habits, because under pressure, you know, this is a player too, like under pressure, you relate and reflects back to your habits or your lack of habits, right? That's right.

Do you do anything? Do you have a routine in the morning or in your day that kind of like dials you in for you to be ready to take everything on? Everybody knows don't mess with me in the morning. They'll come in my office in the morning. Don't speak until I speak to you in the morning because that's my time with the Lord. That's my time. That's my time where I'm kind of in this sanctuary called my office and I'm getting myself together.

You know, I'm going through the thoughts from yesterday, getting ready with the thoughts from today and really devising a plan intellectually to go out there and dominate today. So I don't like, don't disrupt that piece. Don't call me with no foolishness. Don't tell me no foolishness. I don't want to have anything to come inside because usually when what comes inside, it manifests outside, you return it. And I don't like that.

So I do have a routine and it's not a ritual, it's like a routine of peace. And everybody knows me, I don't play about my piece. I couldn't like that. So I do have a routine and it's not a ritual. It's like a routine of peace. And everybody knows me, I don't play about my peace. I couldn't seduce it. I couldn't purchase it. I couldn't manipulate it. God had to give that to me and I earned it. So I don't play about my peace.

Anything that comes between me and my peace, it has to go. So that's kind of my routine to just start with peace. And another thing, I don't allow myself to have a bad day I can have a bad moment. I can have a bad minute. I can even have a bad hour But never bad day I'm not gonna let it get to that point You know why cuz I got the dirt remote control of life to me I could turn me up. I could turn me down, I could add some color to it, I could do anything I want with this remote control

that controls me. And I'm too old and bold not to know me at that. I'm 56 years old, man, I know everything about me. I know what's going to make me mad, I know what's going to make me happy, I know what's going to make me smile, I know what's going to get in my nerves. I know me.

I've introduced myself to me, and I know me in its totality. It is nothing that can happen in life that will catch me off guard. I know me. I've introduced myself to me and I know me in its totality. It is nothing that can happen in life that will catch me off guard. I dealt with deaths, I dealt with misfortunes, I dealt with lying, cheating, stealing, manipulation. I've dealt with all of it. And that's why I'm comprised to lead these darn young men into a life that they pray about, in the life that they desire.

That's why God has called me collect to lead these young men. And I love to call it. Yeah. You, I watch you. I'm saying this is a man who stepped into his next calling. Like you've had multiple callings in your life, right? I just watched this. I'm like, it's obviously the God, the Lord's had his hand on you all your life,

kind of preparing you for like this moment. It almost, and what's interesting, anybody listening to this, he's doing the same for you. You just need to be aware of it. This moment you're in listening to this or watching this, you've been preparing for this moment all your life. Every, every let down, every victory, everything you've learned, every lesson, every mistake you've made prepares you for this moment right now. If you're aware of it, right? If you accept that. You're awesome. God, you're awesome.

You're saying it. But a lot of people can't see it and can't identify with it. And another thing that people don't want to do, they don't want to cut their bill of accords. You don't want to cut their bill of accords. It's something that's holding on to you and keeping you back where you're giving oxygen to and you're keeping it alive,

but you don't want to cut that abylical cord so it can have life and you can too. Because sometimes you got to cut some stuff off in life. Sometimes you got to separate yourself in life. Sometimes you got to go up in the mountains and just say lie and just get it and internalize it and then come out with the plan and let's go get it. Like, oftentimes you don't want to do that because you're comfortable.

I'm good with being uncomfortable. I'm great with being uncomfortable. Like I never, you know, I was in the press conference this year. I remember one time I was rolling, I was flowing. I said, don't let me get comfortable. You're about to let me get comfortable, but I'm better being uncomfortable. And I make people uncomfortable.. And I make people uncomfortable. Yeah. You make people uncomfortable. Yeah.

You think that's part of being a leader coach is the ability to believe in people and love on them. Same time. There's that little thing where they're a little uncomfortable around you. You know that, you know what I mean? That little thing, like you believe in someone, you love them. You know they got that, but they're a little uncomfortable too. Leaders make decisions that sometimes it may not be popular. Leaders understand communication as well

and use that as an asset, an advantage point also. Let me give you one other thing. Leaders gotta be clear and concise. And I'm always clear and concise on what I want, how I'm gonna do it, and this time I'm gonna get it done. Now you may not agree with it, but that's how it's gonna be. And I'm not looking for your check mark or your approval to move on to take the next step,

to go from glory to glory or go to heaven and heaven. I don't need your okays, your hand claps, and your pads on. I don't need that. So hey guys, as you know, I've partnered up with my good friend Brennan Brouchard who's created the greatest personal development system that has ever been designed called Growth Day. There's everything from journaling to accountability programs,

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That's triarmorah.com, T-R-Y-A-R-M-A.com slash my let. These statements and products have not been evaluated by the Food and drug administration. These products are not intended to diagnose, treat, cure or prevent any disease or condition. These statements and information are not a substitute for or alternative to seeking care from your health care providers. So I get asked all the time, how did I get so much attention on social media in my businesses, email list, et cetera. I can tell you straight up, it's been constant contact. If you don't know who constant contact is, you need to know about these guys. Constant contacts, award-winning marketing platform has helped millions of small businesses,

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So get going and start growing your business today with a free trial at constantcontact.com. Just go to constantcontact.com right now, constantcontact, helping the small stand tall, constantcontact.com. When I'm listening to you, and then reading the book, by the way, it's called Elevate and Dominate, guys. I think I've said that 14 times already, but I'll make sure you all get this.

When I listen to you, but when I read the book, I got something. I've had this thing. I've said my best friends in my life, they tow this line and it's really nuanced and it's not easy. And the line they tow is they have a ton of confidence combined with a bunch of humility. And then I'm reading the book and you literally talk about this in the book.

Yeah. But you talk about this in the book, like, like people with a ton of confidence with no humility, they eventually make a mistake, burn out, don't have that thing where they're self-correct or they're self-aware. Then I got these other friends. They've got tons of humility, but no confidence.

So you're constantly dragging them through life, right? Come on, stand up, let's go. You keep picking them up. You talk about it. Do you feel like that's something you have or people that you're attracted to? Coaches you want to have around you have that kind of nuance of those two things? Yeah, I got a quote on my wall right here somewhere. It says don't allow my confidence to offend your insecurity. Don't allow my confidence to offend your insecurity. That's so good. I'm saying that again.

It's not allowed by confidence to offend your insecurity. It's a way that you can be confident, but not arrogant, not obnoxious, not abrasive. It's just confidence. And that you know that you know that you know that you've been through this you've been in that moment already you've been through that trial you've been through that challenge you've been through that situation. That's why you glean the confidence that you're going to make it through because you've already lived that you've already internalized that you already seen it you've already done it. So that's why you walk with that confidence. When I played the game, I prepared so darn much. I saw Jerry Rice when I woke up, when I went to bed,

I knew when he lined up on the left side of the line and he put his outside foot up, he was running the inside route. It wasn't that I was great, I've studied and I prepared. So I was confident in jumping it to make that play because I was prepared and confidence is escalated by preparation. How can you be confident when you're not prepared? Yeah.

How can you be confident when you don't have knowledge on subject? It's hard. The best test that I've ever mastered in school, I studied and prepared my butt off. So I was confident that I was gonna pass and be successful in that test and make an A or B plus or whatever.

I had no thought process. Yeah. He has this chapter in the book. I want you to get the book and read it, but he basically says, make confidence. You're a natural odor. You just need to read this chapter. You guys are confidence. It's really, by the way, I read, I read this book like this, like I got it late and I read

it like this. There's another thing I want to ask you about because I never really, I'm heard these terms, I don't even know the distinction between them. The next chapter in the book, he says, are you a leader or a dog? And this, this applies to life, not just football. What's the difference between a leader and a dog? Uh, see coaching, you know, I'm to see the sea on the chest and captains. I reserved it for the military.

I deserve, I reserved it for the police force and all that. And I have a heck of a respect. I don't think it should be a guy with sea on his chest and captain, especially now in the NFL. You got a quarterback that has a sea on his chest. Now he's leaving because he wants to get paid more for another team.

So how can your captain abort the ship and board the plan? I don't like that. I have leaders and I have dogs. Every leader and a dog and every dog and a leader. I don't expect the dog to be the leader. And I don't expect the leader to be the dog. I expect you to be you. And just because you walk in the front

and just because you talk the loudest and just because you make the most money, that don't make you a leader. A leader is that thing that Janice Aquar that you have that's infectious, that makes people wanna follow you, that makes people wanna listen to you, that makes people wanna read your books, that make people wanna just find out more about you

and Google you. That's that thing that you have that you don't have to walk in the front. You you don't have to because when I played the game believe it or not I never made Speeches to my teams I played for I never called everybody up and say, okay, this is what we're gonna. I never did that I led through action and I led through consistency I Didn't lead vocally I led to action and consistency because you got to understand I was coming in football

late because I was playing baseball. In baseball I was one of the young guys because baseball players go up to age 40. I was still a young pup in most of the teams that I played for and playing two sports. So I wasn't there the full time as well. So I was never the guy that they would have put a C on his chest. But I was a leader. But the dog is that eight person that that you never mistake a dog for a cat. You never mistake a dog for a person who won't swing first. You know that that dog is that guy who's gonna swing first. Yeah, he gonna have a one foot back up. Or she gonna take her ear rings off and you know, she gonna put Vaseline on her face

and you know, she ready. She brought some tennis shoes that they could get the grip. She gonna take off the heel. Like that's the dough that he's ready to get down no matter what he's a dough. And life, sometimes you got to be both man. And sometimes you got to be both. Sometimes when you call a meeting with your staff, not only you got to be a leader but sometimes you got to be both, man. And sometimes you got to be both. Sometimes when you call a meeting with your staff,

not only you got to be a leader, but sometimes you got to be a dog. And some of us are equipped with being able to hit a switch and to be both, but some people are not, but you got to know who you are. At this age and stage of your life, it would be, you would be a fool

not to understand who you are. I think I have a year of eligibility left. I don't know how many 52 year olds are signing, but I would love. I probably still play strong safety or something. I would rather run through a damn wall right now. What is a, but I just, I got to tell you, like there's such substance to the book. Like he's obviously like this amazing communicator, but man, that's a separator in life. It's like, you can say all these pretty things, but at some point you got to walk it too, right?

Like you got to walk the walk as a leader, right? And you think your kids pick up on this with you, not just like, obviously you walk in a room, you got cachet, you're the go, right? So there's something to that. Like this is coach prime. And I mean, my God, you get a chance to be around the greatest of all time at something

But I got to think after like a month or two You're the coach like they got to see you currently walking some type of a walk as a leader And I feel like a lot of leaders even parents like well at one time I did this so you should just learn everything I say now right but I think you have to be relevant in your leadership Currently as well, right? But I think you have to be relevant in your leadership currently as well, right? Would you feel that way for you? 100% correct because what I did is what I did. Today's kids are more into the now, like everything they're looking at on social media deals with the now. They may recollect it and go through your page and see what you did yesterday, but they

only looking at that to establish the consistency. Are you that guy now that you were yesterday in the day before? So what people are looking for is reality because we have such a fake and a false world that everybody could go purchase what they want to look like they want to feel like they want to be who they want. Everybody could go purchase that now and everybody is attracted to authenticity whether they believe it or not and everybody is opposed to authenticity whether they want it or not because the most successful music acts or celebrities that can sing or rap or whatever, they're authentic. We feel like we know them, like we can touch them

and they allow us to know that they've made mistakes. Nobody's looking for Mr. or Mrs. Perfect anymore. They're looking for flawed people that will stand up and say, you know what, I did that, man. That was me, okay, that was me. I did that, I messed that up. But guess what? That's what I learned from that mistake. Oh my god. Thank God that happened to me because I would never take that left again

I'm gonna just gonna stay right So if it wasn't for that left, I wouldn't know what the right I love the hate You know why I'm attracted to the hate because it went for the hate and I wouldn't know what love feels like I Wouldn't know what love looks like I hate it. I wouldn't know what love feels like. I wouldn't know what love looks like. I wouldn't know what love was about if I didn't receive the hate because I know that ain't love. So this has to be. Wow. When you get hate coach, do you ever because you do get it, you're lightning rod for it. You even had another coach this year say some stuff that you leveraged it really well though. We won't go. We won't go on all that stuff that happened.

Boy, I was watching you the week of that game. I'm like, oh, thank God you won that game too. But like, I remember the week of that game going, oh, boy, this dude made a huge mistake saying this stuff about Coach Prime and his mom. But huge. Do you ever, though, look at that and distinguish hate from like valid criticism? Do you, do you ever listen to somebody that's being critical and you go, Hey, any of this apply to me? Do I need

to make a change here? Is that valid? Do you allow that to guide you at all or no? Why would I listen to my critics when my critics have critics? I'm going to listen to a critic who has a line of critics. Ain't no way because some of those people are criticizing you to just get your attention. The last thing I heard about attention that you had to pay it. You got to pay attention. So that's a fee. That's gonna cost. So if you're not gonna pay that cost for my attention, I'm not gonna give it to you because my attention ain't free. My attention ain't free. My attention ain't free. You're gonna have to pay attention. Every time I do an interview, when I do an interview, coach, I always go, that'll make a good Instagram clip.

We've had like 11 of these already. Like, in a good interview, you get like one, you're like, that's going to be the clip. I don't even know what clip I'm going to use in this thing right now. It's so damn good. What about your faith? I want it before the interview gets too far away. I like want to ask you about your faith. Like I watched you as a player

I feel like there's just some point in your career And I don't I'd like you to talk about when it was or what it how it was. I mean, it certainly seems deeper to me now Yeah, because I will Yeah And that's why I tell people to be careful who you have as a role model. Because most of us were models just playing a role. I'm just giving you the picture that you that you wanted to see because it's really not me.

I'm not prime time. I'm D. You don't care about D. I'm because you care about prime. So I got to give you prime. But the thing about it, both of them has an expiration date. And it's not they don't equate to one of them they're not gonna die at the same time one is gonna die the persona is gonna die much quicker than the person so what you're trying to kill is the

persona because you don't really know the person and I got lost trying to satisfy you all with the persona. And I began to be suicidal. I mean, I'm on the top of my game, on the top of the world, several different commercials. And how in the world can I be suicidal? How in the world can I not wanna be here? Well, I was going through a tremendous divorce

and my kids were stripped away from me. And those are the only two people that I felt like loved me in my whole life because it was genuine. Like these are my kids, they came from me. And those are the only two people that I felt like loved me in my whole life, because it was genuine. Like these are my kids. They came from me. I know they love me because I know you don't. I know you don't. I know you don't. You love what I'm capable of doing for you, but you don't love me. You know why you don't love me? Because you don't know me. And let me go through this soliloquy so

you understand right where we were. Right where I was parked at the time. I'm in a 15,000 square foot house but never feeling at home. I have hundreds and hundreds of suits but I can't cover the pain. I got 500 or more pair of shoes but I can't take a step in the right direction. Several cars parked in the driveway exotic from old 64 Chevy's, but they ain't going nowhere. You mean I'm sleeping in between two and three women, but nobody is satisfied. And I'm sleeping on a $5,000 to $10,000 bed,

but I ain't getting no rest. So you're going through all these emotions and all these challenges, and you're just not happy. Like I'm three for four and I'm still gonna commit suicide after the game. So all this stuff came to a head where I finally had to get on my knees and say, Lord, it take me man, I can't do this no more.

I can't do it. I can't do it. I can't stand it. I can't do this no more. I can't I can't do it. I can't do it. I can't stand it I can't stand the life and it's not that I've never smoked in my life it I've never been high never drank never tasted alcohol stopped using profanity when I was 19 years old So it wasn't those vices. It was other vices, but it wasn't those vices, but I just didn't have peace and I didn't have joy. And I knew God was calling me,

but I didn't want to be hypocritical because I despised that. Someone saying they this and not this, I despised that. So I was trying to clean up before I go to the Lord. It ain't no way you could clean up before you go to the Lord. You gotta go to the Lord to get clean. I didn't know that, I didn't understand that. So finally, you know, after going to go through hell and child and tribulation

and attempting commit suicide. I had to surrender and give it all to him. That was the place. But you know what broke me, what almost broke me and hurt me that when I came out and told the world about this is what I was going through. This is what I was dealing with. They didn't believe me. I'm like, so you think I'm going to tell you all this. What's the game? I already got money. So what am I gaining? Like what I already got fame. What am I gaining to tell you that I've accepted the Lord? I'm tired. I was broken. What am I gaining? And I wish somebody would have told me that my most critical people would have come from inside, not outside, the church folks.

That was my most critical persons. Not the sinners, the sinners was like, hey man, God bless you, man, tell me how you did it. Tell me how you stopped that Lamborghini for going 200 Tell me how you slowed everything down in life. Yeah, the church folk. I ain't no way in the world He could do that. So no, no what you're doing is on yourself. You're telling that if you had all these things That you can do it Because you said I can't because you think about the things because the things

had me. I didn't have them. Brother, I love you man. That's one of my favorite. That's like I've done 600 episodes. That's one of my most treasured moments ever of doing this show right there. You're a good man. Thank you. Wow. Hey guys, I want to talk to you about Shopify. You know, when I started this show right there. You're a good man. Thank you. Wow. Hey guys, I want to talk to you about Shopify. You know, when I started this show, the furthest thing for my mind was doing online

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I really like brother really like yeah, you most qualified in life to help the person or people you used to be. And that's why that's so profound because because so many people that were from now hold on a little secret again again because that's profound. I never heard that. Say that again, please. You're the most qualified in life to help the person or people you used to be. Wow. Yeah. That explains why I'm passionate from the people that are broken, that have done this, that have done that they may say People that's liked them this own them, you know ridiculed them

That's why I'm attracted to those type of people to help Yep, I'm here I just picked up On the street the other day just walking in the backpack. It was snowing. I'm like It's five degrees what is wrong with you? He's like Hey, man, I got time for that right now. Where you need to go. Where do you need to go? I'm taking you wherever you Yeah, that's beautiful. Yeah. Yeah me too always wondered

Why am I so called to this work and it was not even something I came up with someone said it to me a while back And I'm like you just explained me to me maybe for the first time I got get it now I got this thing on my heart where I want to you know, I was broken I'm still broken, but I'm a little less broken, you know, and so I want to help broken people You know, I want people I didn't have hope at one time. I want to give people hope. I wasn't always inspired I know what it's like to be a liar and live the wrong way. And I, you know, I want to help people who are doing that. And anyway, I just, I watch you and I understand why the

people close to you have such reverence. Like Constance, our mutual friend, she's told me for years, like I wish you knew this man. He reminds me of you, number one, but number two, his heart is so good. And I'm getting that now, like I'm really grateful that I'm getting a chance to, I mean, everybody gets to listen in on me talking to you for an hour is what I feel like right now.

And I appreciate it, man. I appreciate it. Yeah, you're a good man. Thing you say, and I won't go through a couple more things, because you're so loaded with goal, we don't have too much more time, I've got about 15 minutes. But it's weird that you say this this because I've said this term forever. Always ask when I go talk to teams, I'll say, who's the rabbit on this team?

Who's the rabbit? Wow. What I mean by that person, when I say it, you say a little bit different, but what I mean by that is on every team, it's a company or a sports team. There's a rabbit. It's the person who sets the pace. It's the person that everyone's chasing their effort. Everybody, I know, I can tell you right now, I'm a college baseball when I played. I know exactly who our rabbit was is our little second baseman, Trini Ruiz,

shortest dude on the team, five, six, just outworked everybody. Every time I'd show up early, this dude was there before me. I'd leave BP an hour after everybody else. Trini's walking back in the batting cage. You know what I mean? He was the rabbit. And you talk in life, in life about having,

what's your rabbit? I love the way you say this. So what's it mean for you? First of all, I'm from Florida. So we had dog tracks growing up in Florida. And if you ever been to a dog track, these beautiful greyhounds, beautiful lean, you can see their muscles, they had the shoots and they let them out and it's a rabbit

that runs around the inside of that rail. They never catch the rabbit, but the rabbit is the gold. The rabbit is something they're chasing. And I'm asking you, what's your rabbit? Because we're all chasing something, man. Whether it's popularity, whether it's love, whether it's reconciliation, whether it's finances, we're all chasing something. And when I say, what's your rabbit?

I'm sitting up there saying, this helps us discover our why. Because when I meet these young men for the first time and we're recruiting them, they think they're recruiting me, but I'm recruiting them, you know, you can you fit with us? What's your why? I need to know your why you're rapping and some of them can't understand that or can't reconcile what I'm saying And it's that thing that keeps going to get you up in the morning See I was seven years old and I told my mama I was going to be rich I was going to make a lot of money and you're never going to have to work another day of your life

She said yeah, okay until they go get the lawnmower and go out there and cut that grass. I said, cool. I got you. That's how my mama get down. That's who she was. True story. But that was my rabbit. My mama never saw me play a football game, a baseball game, or a basketball game in high school because she was working. She worked. She worked the night shift. She worked in the evening. She never. Now she saw me play peewee ball because it was working. She worked. She worked the night shift. She worked in either. She never. Now she saw me play peewee ball because it was on the Saturdays, but she never saw me play through our high school. So she reading the papers and this guy is doing this. College is getting that. I said, Mom, what

do you think I should do about college? She said, I don't give a damn where you're going. You're getting about him. You're getting about him. I don't get where you're going. You're getting about here. So I'm like, I can't let this continue. And she having this life ends never met. They never really saw each other. And I could do better. I could do better. I could help her. And that was my rabbit, man. So I never stopped to this day. My mother has not worked since 1989 when I signed the dotted line for the Lioner Valkyries. And she would never, ever work another day of her life

because that was my rabbit and that's still my rabbit. My mother lives with me. Like, so every time I go home and see her, like, it's my rabbit. I'm still chasing that. Trying to catch it, making sure I have to feel my promise when I say she's never going to have to work another day of life. That's my rabbit. That's my rabbit.

Sad way to go through life if you don't have a rabbit. You know, gotta have a rabbit. That's right. And you got to see it. Don't, don't say, oh, I want to be the president. You got to be able to see it. Don't just fantasize. That's a fantasy.

I'm just talking about the rabbit. See the rabbit in the dog track, they may not have been able to smell it. They can see it. They can see it. You gotta be able to see it, man. What a huge point. Oh my gosh, because if people get these big, huge dreams, I'm like, you probably should just catch your next rabbit, right?

That's the one thing on the dog track. They do keep it pretty close to the dogs. It's not so far in front of them that the dog thinks they can't catch it. They can't attain it. It's not that far out that you can't attain it. It goes steadily and slowly that you could almost grasp it. That's why they put the muzzles on because they're scared that somebody's going to catch it. Somebody's going to catch it.

So let me just cover your face up with a mu mother just in case you catch it and bite it. And I don't want to, I just want you to catch that rabbit. I've always wondered, I'm just sitting here going, my gosh, this is so good. Like, I wish we could do like nine hours of this. Like I'm blown away by how good this is. What's it like? I've always wanted to ask somebody that I asked Brady this,

maybe like about eight weeks ago. We were at something together and I asked him, but I'm curious as to your answer. Have and all you'll be interested in this. Do you ever wonder what it's like when you are the goat of something? What that feels like or what you're thinking? I've always wanted this. So you would line up in an NFL game and have the defensive coordinators or literally just say, forget that side of the football field, right?

Like he would literally eliminate a side of a football field to throw to because this man stood over there Deion did coach prime I'm just wondering like what's it like? Being that like I like I'll be honest with you. I'm not gonna lie to you like in terms of speaking on stage It's probably giving me a big trouble, but I'm kinda known as like that person in speaking. Like, and I know what that feels like in my body.

You know what I mean? I know what it feels like. From your perspective, in your prime, Coach Prime, what did that feel like? Was it, did you feel that? Was it like you're relying on just your preparation? Was there just like this, I just got this? What's it feel like when you walk out,

whether that's being a, some of you that be in a business person, or you're the goat of moms. This is the goat by a mile of all corners of all time, all defensive backs of all time. What does that feel like to be that, if you could describe it? I'm just curious.

It's two things, but it's contradicting. Okay, the first one is, when you walk into a stadium, man, this is no lie, when I walked into the Georgia Dome, I felt like every darn person inside that stadium came to see me play, and I was not gonna disappoint. I was gonna send you home with some type of memory, some type of thought, some type of feeling, some type of inspiration, a joy that you would never forget. Like I was going to give you more to your ticket price. That's what I thought.

Secondly, in a contradictory manner, I never felt like that guy because that will, that would have disabled or disarmed my work ethic. So even though I would throw a out and nobody would catch a ball, I would go home and study the film and say, okay, he had me on that if they would have thrown right there. Oh, darn it. I should, I gotta stay lower and come out my break. Oh, he could have called it out right there. I, darn it. I gotta stay lower and come out of my break.

Oh, he could have called it out right there. I was my worst critic, not you. I was my worst critic, not the fan. I was my worst guy, even playing a game that you thought was perfect, perfect. I looked at that film and I said, no, let me go work on that. So I would go work on that next week in practice,

work on what I felt like I liked Because I never wanted to feel like that I thought like that guy, but I didn't want to feel like that because I didn't want that to disable me from being Who I was called to be Wow Why are you a great coach, I mean let me why I ask you this. Typically, great players cannot relate to guys that aren't as athletic as them or as works are like, I'm thinking you go through all of the goats of coach like if you think coach Saban's the go, want a great player, coach Belichick, want a great player. Tom Brady's probably not going to sit on the sideline.

Peyton Manning didn't choose that path, right? When I was a kid growing up, you know, baseball real well, my hitting coach when I got pretty good was Rod Kru. One of the great hitters of all time. So I was really, he saw me at a camp, saw me at a camp when I was a kid, like 15s, like I'll work with you. But yet when Rod became a hitting coach at MLB,

it didn't work out real well, by the way, Rod's been on the show too, but, but it didn't work out real because he just Doesn't get why you can't do what he could do, right? And so when you went into coaching, I'll be really honest with you You're at the hbcu. I'm like, that's cute. But like he ain't gonna be able to relate to an average player every day It's gonna frustrate. Why can't you run a 4 240? Why don't you show up two hours early for weights? Like so, how have you been able to deal with that because it's very I don't even I can't even run a 4-2-40? Why don't you show up two hours early for weights? Like, so how have you been able to deal with that? Cause it's very, I don't even,

I can't even think of anybody else. That's like a great, great player, Hall of Fame, not just Hall of Fame. Then in the Hall of Fame, there's like a few. There's the Hall of Fame or the Hall of Fame. And that's where you are. Has that been hard for you? And why do you think you've still been able

to be a great coach? I got into coaching for all the right reasons. I'm sitting up there trying to be a great dad. I'm sitting on the sideline with my two sons out there, I lied about their age, cause they're two years apart, but I said they're one year apart cause I didn't want to go to two different practices.

So I put them together. They were like five and six years old at the time. Five and seven, but we said Shadoor was six. So I'm sitting up there and they doing angle tackling and the coaches got these kids 15 yards apart and they about to kill each other. I'm like, oh my god. They gonna have no my god They go get concussion. So I get up go over there tighten the drill down for me You know, they respect me enough to say, okay sit back down. They doing another drill, which is totally incorrect I'm like these kids gonna get hurt to say, okay, sit back down. They doing another drill, which is totally incorrect. I'm like, these kids going to get hurt, got back up, showed the instruction, set back down.

So the second time I sat down, I see them doing something else stupid. And I'm like, if I'm going to keep getting up, I might as well do this myself. That's just the way I think. So sitting on that sideline for the continuation of that practice, I thought about a whole team, trouts, everything. Okay, I'm going to call this guy, this guy, this guy who played with me with the Cowboys. I'm going to call this guy.

We're going to try to get this cotton bowl for the trout. I'm going to go on the TV as well as the radio. I'm going to do spots. I had this whole thing contrived in my mind while I'm sitting over there and came up with the name truth, trust in God, respect myself and others, understand I have a limited possibility,

try my best to every of them, honor the truth and it's created all the time. So the name is true, that's what the name of the team. We had 1500 kids trial, 1500 kids come and try out. And we kept, I was so hurt and devastated because we couldn't keep even half of the kids. So I kept two teams, five and six year old flag, seven and eight, nine, 10, 11, 12.

When I rented the school down the street, we had a whole summer camp where I bought school buses. We went out and picked the kids up from the various places. We had academics, we had football 101, we had conditioning, we had spiritual class as well, but we gave them a word. So every day we had a schedule that the parents would drop off at this time and we would take them back at this time where they could pick them up. All because there was a need and there was a lack thereof.

So I'm not coaching to fulfill something that was empty in my life. I'm coaching to fulfill a need. And I'm always been one to answer a need. If you don't have enough water, I'll go get some. If there's a piece of paper on the ground, I'm not going to wait for the custodian, I'm going to pick it up. Do we need uniforms? I'll buy we raise the money. I'll buy. I've always been one who God called to help fulfill needs. So I was always attracted to the desolate places. I'd never been attracted to a place that already was there. When I started my youth program, it was none like it. None like it. Then we had football, baseball,

basketball, track, soccer, as well as cheer. So we took over the whole darn state You know when I went to speak to the Hall of Fame and I was giving my Hall of Fame speech It was seven bus loads of kids and parents that had traveled from Texas with me on that journey We stopped and played in Memphis. We stopped and played in Louisville, Kentucky, and we played in We stopped and played in Memphis. We stopped and played in Louisville, Kentucky. And we played in Canton, Ohio. So when the country just started knowing me as Coach Prime, I had been Coach Prime for 15 years prior.

So God had already prepared me for this in the dark so that when he turned on the light and give me the stage, I was ready. So at Jackson, I was already prepared for this for years. The only reason it took me that long because I was proud of myself on being a great father. So now my kids, I'm getting ready to the empty nesters, your door's going to FAU,

shallow is already at the University of South Carolina, my youngest daughter is living with her mom, I'm good. And God said, no, no, no, no, no, no, no. Time for you to coach. I said, you know, you got to be kidding me. And that's how that happened. That's what transpired. But I had been coaching and running the program, Pee Wee Football High School. We were on four state titles in high school and I was ready to just shut it down and chill and go be a fan.

Now I was ready to just shut it down and chill and go be a fan. So, hey guys, you know, when I love technology and a great idea revolutionizes an old industry. And by the way, if there's an industry that needs a revolution, I think you'd agree with me. It's the healthcare industry. It's not easy to find good doctors. And by the way, good doctors that are in your area that also take your insurance. And that's why I love ZocDoc. They are revolutionizing the healthcare industry and the way you get access to doctors. ZocDoc, by the way, is ZOC-DOC. Here's who they are. ZocDoc is a free app and

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Then find and book a top rated doctor today. That's ZOC, DOC.com slash my O C D O C dot com slash my let zoc doc dot com slash my let. So I'm not coaching because there's a dead area in what I've learned through coaching. I don't try to make that kid me. I try to make him the best him that he could be. I can't take Travis turn him into me. I got to take what Travis does well and work on those things he don't do well and show him the direction.

But I don't want them to be me. And I think some great players who have dabbled into it, they're looking to create themselves in a young man. I'm good. I don't need that continuation of me. I don't need that to feel like I'm there or I'll ride. I'm trying to help these young men, which 95 or 90% of them are not going pro. So my focus is not on that 5 to 10% that is my focus is truly

on that 90 to 95% that it because I want them to be great men. Speaking of that, I had two questions left for you in respect to your time too You started it a historically bad college and when you say 90 to 95 percent of these men are not gonna go play professional football They're not but a large percent of the ZEM are black young men and Coach kids from every ethnic background. I watched you on your special And I coach kids from every ethnic background. I watched you on your special. But I'm wondering if to some extent it matters to you

or matters to them that they're being led by a man that's also a black man. And if there's an element of that, or was there not for you that even that situation that happened with that other coach, I think part of it that probably had to be even slightly more hurtful was it was another black man calling out a black man. I don't know that for a fact.

I just, you know, I know a bunch of people that know you, and I don't think you could ask this enough. But is that part of it to be a father figure, a role model for these young men? I know that I've watched you, you're coaching all these young men and you coach them the same. But I'm wondering if there's something to that for you I know that I've watched you, you're coaching all these young men and you coach them the same, but I'm wondering if there's something to that

for you or for these young men that's meaningful to you. Yeah, you 100% correct. I'm trying to be the navigational system through life for them. So all the ups and downs, the child and tribulations, God allow that to happen so that I could navigate these men through these tumultuous times. It's unbelievable what they're dealing with. We've got a couple of kids dealing with girl problems. Shoot, I had two divorces. You come to me. I know what to do

and what not to do. All right, come on in here. Let me tell you about Coach Brown. Let me get I know what to do and what not to do. All right. Come on in here. Let me tell you about coach Brown Let me get let me get butt-necked and tell you not not physically But let me tell you how this is gonna happen how this is gonna go down. Okay, so I've been allowed to go through some things ma'am that has prepared me and Overprepared me for such a time at this. I I love these young men. I don't coach them like I Generally love them. I don't come to work. I come these young men. I don't coach them. Like I generally love them. I don't come to work. I come to my calling. I don't come to work. I come to have fun. I don't come to work. I come to inspire, encourage, and motivate, you know, and point in the right direction. So I, the main thing we have relationships with our players, man. So it's not just a coach players

like, and you're not my homie either. I'm your coach, you know, and you can look at me as a father figure all you want, but I am here to shed light and give you direction and protection and correction. So and I love it. I don't, it's not a day of work, man. It's a calling and I absolutely love it. When I'm not here, I'm thinking about these young men. You know, I'm thinking about this program. That's why I was downstairs and tardy to get into you, which I'm never late because I had a whole staff

from Utah come, you know, and shoot. It was unbelievable. These men came here because something that I spoke registered to them in their community and said we got to go, we got to go find out more about that. About this program. So good. So beautiful. I've enjoyed this today so much. I have to tell you like it's one of the all-time conversations of my life to get to know you better and I admire you in a different way Then I did prior reading reading the book took it to a different level, but feeling your spirit today and your energy

Now feel blessed to have spent the time with you today and to be able to share this with You know millions of people that I love that I believe in my extended family, which is the audience last question for you chapter 20. It's perfect way to finish this is a, is a, you read my mind. I'm looking at it right here. You read my mind. You are connected. And you, you read my mind. Good.

So just, I'll let you speak to that as we conclude, but it's such a huge thing in life and it's not written about almost ever. And then you did. So I want you to talk about that. I'm talking about finishing. We all have a problem with finishing. I don't care if it's, we can have a great conversation on the phone.

Somebody would click over, oh, I gotta take that. Well, you didn't even finish this call. But you're taking the other one. It could be, okay, I'm gonna clean up my room today and now we're distracted by call You ain't finished Clean up the room like you said you were okay You ain't finished the task that you said you had to handle we have a problem

We're putting the period at the end of the sentence. We oftentimes put a comma, but then we don't finish the sentence So I'm talking about always finish what you start in life. How many books have you started that you didn't finish? I can't do that. I can't do it. Like that means your attention is scattered. That means something else could come up in life that has your attention

and something else could overtake that. And I'm not scattered like that, but I want you to finish. It says, if you quit something once, odds are that you'll do it again. Don't ever quit. Finish. The third thing is everything in life moves forward.

And you gotta be progressive like that. Let me prove the point. God wanted for it. Your nose retrieves for it. The words coming out your mouth go forward, not back there, they go forward, your ears are curved forward, when you have your hands by your side,

your thumbs forward, your feet forward. Everything you were designed to be is to progress and move forward. When you get excited, when you start feeling it with that other companion, you know, everything erects forward. So why in the heck would I ever see you moving backwards? When you were designed to go forward.

And the last thought to that progression is the only thing that comes out behind you is somewhat. I don't use profanity, most people love and can't wait to conclude the journey. I'm in love with the process. I love the process of this, of rebuilding this dynasty that that we're going to build right now. Everybody want to hurry up and win and get to that point. I want to win, but darn it, I love the process of it. I love when they're talking junk and they felt like they beat me and they talking, I go into press conference

and say, okay, you better get me that baby. Cause you know I'm coming. Like I love the process of building this thing because a lot of these guys who are tacking and saying stuff, they inherited a legacy. Guys like you and me had, we built it. We built it from scratch, from nothing. They inherited. It was already there. They just had to jump in there. They could have chose anybody to jump in that seat and do what you're doing. Not us. Not us. We're different, baby. We're builders, man.

And not us we differ baby The builders man the move is in shake us. Yeah, we way makers and every way maker I know is gonna get shot at but you got to keep moving. I'm not a hunter I don't believe in killing nothing maybe a wild hog every now and then But even learning honey, we can only shoot something when it's still We're not accurate when it's moving. So we're not going to let the devil or the enemy or these fools get a good shot at us. Yeah, we're going to keep moving baby.

Let's keep moving. I just give me one game, like just like one quarter, one game. Just stick me in when you get like 42 to three, like just 42 to three. First 52 year old senior. I'm telling you, you guys, let me just say this first of all, you're all are welcome, because you got to have this hour, you all are welcome. And then I want to tell you, Coach Prime, thank you. It was like, I was really excited about today. And then it like, went a hundred levels past where I thought we would be able to go and that's just because of you and frankly you're giving heart like fully

present fully giving as busy as you are and you've affected millions of lives today and I want everybody to go get elevate and dominate that's your way of thanking coach prime go get a couple of them give one away as a gift to so coach I just want to say thank you God bless you and thank you for being here, my friend. Thank you and I apologize immensely. I'm never late and I apologize. I really do. I hate that.

I hate that and I despise that totally because I'm gonna know, everybody knows me. No, I don't play by time. I do not play by time. I apologize. That would never happen again. And I appreciate this platform, my man. I really do.

You bless me today. You're good at what you And I appreciate your platform, my man. I really do. You blessed me today. You're good at what you do. So you prompt me, man. Your spirit led me to give. I didn't have to close up a closed in and be kind of reclusive. Like you got me to come out and do it, man. So I appreciate you.

You're really good at what you do, my man. Thank you. You brought it today. And by the way, I only had to wait eight minutes, everybody. And that was worth waiting for. So all right, coach. Thank you so much. God bless you, everybody. Max brought it today. And by the way, I only had to wait eight minutes, everybody, and that was worth waiting for. So, all right, Coach, thank you so much. God bless you, everybody. Max out your life.

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