THE ED MYLETT SHOW - From Riches to Rags to Riches w/ Dhar Mann

Episode Date: January 29, 2020

Are you chasing instant gratification or long-term fulfillment? Imagine you’ve MADE IT. You have created the life you have always dreamed of. You’re living in a mansion, driving the expensive cars, eating at 5-star restaurants, and enjoying life like never before… Just to wake up and watch it slip right through your fingers. What would you do? How would you feel? Whom would you blame? That’s exactly what happened with my next podcast guest, the amazing, Dhar Mann. After losing it all, Dhar took $600 and turned it into an 8 figure business! If you aren’t already one of his raving fans, Dhar is a social media expert that creates some of the most captivating content I’ve ever seen. Even after taking a break from social media for 4 years, he has grown to over 10 million followers across his platforms and averages a BILLION views a month! Social media makes it looks like success happens overnight… NOT TRUE! This is a REAL success story. The reason I love Dhar’s story so much is because he struggled with what MANY of us do; chasing short-term, instantaneous pleasure! Instant gratification feels good at the moment, but will eventually turn into a hollow void. In this interview, Dhar shares how this type of darkness weighed on him even before he lost everything and the million-dollar question that changed the trajectory of his life when he was at his worst. Find out what it takes to go from having it all, to losing everything and rising again from the ashes. Of course, I wouldn’t bring on a social media EXPERT without getting tactical! Dhar reveals the 7 MAJOR KEYS you need to know in order to GROW on your social media platforms that you won’t hear anywhere else! Not only is this one of my favorite stories that I KNOW you need to hear, but you’ll also want to get your pen and paper ready for this social media crash course.  

This is the Edmire Show. Welcome back to Max out everybody. I'm Ed Mylett and today you're going to get two things. You're going to get one of the most incredible stories you've ever heard about rags, to kind of riches, back to rags, to riches again. And then you're gonna hear about how to create compelling content that can move your social media and your brand as well from someone that I consider

to be a damn expert at this. And so the gentleman to my left is Darman, Dar, thank you for being here. Yeah, real pleasure, thank you. And I have to, it's an honor for me too, because you know that I'm a big fan of your work. Just you guys, this man's been back on social media for about a year. You're talking about someone in one year who's grown to 10 million followers on all the different platforms in one year, 10 million followers. He's got

four billion total views already on his content, and he's growing at about a billion views a month with a B growing by a billion views a month, with a B, growing by a billion views a month, and is adding about two million followers a month to his social media content. This is incredible, it's unprecedented growth you've had. And what's interesting about it is I told you off camera, you used to create content that was quite frankly, not my favorite content on social media.

And now you're creating content that is some of my favorite social media content that I create. So let's go to the story first and we'll get tactical because it's just a banana story. But you used to have a very large following on social media that I don't know. I'd see you with champagne bottles and jets and I don't know if you have nine exotic cars or something like that. So take us back to about that time in your life what you were doing then.

Yeah, definitely. So I was about 27, 28 years old. I just moved to Los Angeles. I had sold my recent company for not a lot of money, but I was living outside of my means. I was spending money way faster than I was bringing it in. But on social media, I was just making it faster than I was bringing it in, but on social media, I was just making it seem like I was printing money and I had this big balleric

traffic in lifestyle. And so, you know, every, about four nights a week or so, we were in the club, popping bottles, $5,000 bar tabs, nine exotic cars, house in the Hollywood Hills with four stories, sort of that whole Hollywood bachelor lifestyle that you can imagine. And that was, that's self on social, right? So you had the jet set life brand with the brand at the time.

And it was growing, but I remember watching it thinking, I wonder if this is real. Yeah, you know, I remember thinking that, I was wondering the same thing. Yeah. I just, it's a little bit surreal for me. To now meet this, I'd consider to be this man who creates the most spiritual and moral content

that grabs your heart compared to what I used to watch. It's just such a stunning turnaround. But if we went back to those times, I think a lot of people can relate to this. You all sort of have someone on social media, maybe they're following that fits this description or you know someone like that. What was the pressures like for you to be probably,

I assume you're spending money you don't have at the time, where you thinking, man, this is eventually gonna catch up, or were you worried you were gonna kind of get, I don't know, exposed or run out of money, what were you thinking? Oh yeah, for sure. I mean, the thing is that you have to constantly be upping it to take it to the next level, right?

So today, if I'm to buy a Mercedes, then tomorrow, that needs to be a Ferrari, and then it needs to keep leveling up as you go. And so what I started at was just traveling the world, you know, living pretty well, and then I was like, how do I take it to the next level? How do I take it to the next level? And so I constantly felt this pressure to outdo myself and I almost felt like the followers expected it. I needed to do it for them.

And so I created this alter ego that it was just became like an unsustainable lifestyle very, very quickly, but I didn't know where that would end. I didn't know how to stop that. And so it became pretty clear that at some point, I wasn't gonna be able to sustain it and I ended up going dark on social media and deleting all my content for four years. This is a remarkable part of the story coming up, you guys.

Before we go to the dark place where you went off for a while, I think a lot of people want that life you were showing, right? And the bottles, the club, all especially my younger listeners. I'm curious. Were you happy then? You know, I was living for the moment. And so anytime you're living for the moment, like you feel happy right then and there,

but then you go to sleep at night, not really loving the person that you are. And it's this emptiness that you feel. Like I was chasing short-term instantaneous pleasure, so it feels great for that second, but you can't help but feel this hollowing feeling that's growing inside of you. It's like an addiction, just like anything else, where the cause of the diction and the solution are sort of the same thing where in order to fill that void that I was feeling, I felt like I needed more of that, I needed another hit.

I needed to show another exotic car, I needed to show another, you know, night out at the club popping bottles. And then so I would go do that, I'd feel good for the second, but then that next day, I would just have this really empty feeling and I would start all over again. Yeah, I'm wondering if, such a good description too. I'm wondering if, when you need that short term pleasure

that you're seeking, then you also start to kind of chase short term quick money. Yeah, absolutely. Also, to fill up that void. Was that happening with you too? Oh yeah, however you can make the quickest buck possible, it's all part of that short-term thinking mentality that was the reason that I wasn't able to sort of

unlock my full potential. And being able to switch from that short-term thinking to that long-term thinking was really pivotal in helping me find success, and now sort of build something way more sustainable and lasting. And more impactful too. What about the people around you during those days? It's just like the podcast I was listening to by you just a few minutes ago.

I was surrounding myself by people that wanted to be a part of that flashy lifestyle and so naturally I was attracting people to me that wanted to be there because of what I could offer. Because of the flash, because of the cars, because of the houses, not because I'm a nice guy, or I'm a good person, and it's not their fault. I didn't realize that at the time, I was blaming everybody around me as to why I failed

and why I went through so much hardship, but then I got to a point in my life, you know, it was around 30 years old, where I realized that it's my fault that I'm attracting all these people into my life because that's what I'm putting out there. That was the magnets that I was putting out into the world, so naturally I was bringing in

all these people that wanted to sort of use me for something or didn't really love me for who I was. So profound, because when you do that do that everybody when you do lead with your stuff or your achievements, you are the one who's put that barrier up between you and other people to get to know the real you. The barrier are those things. All that, you know, happens to me often at the different clubs I belong to with the golf courses where Almita really rich dude, you know, and his MO all his life is within the first minute,

he's got to tell me what Jedi's got and how many Ferrari's. And I- You tell them what, yes, you guys. I try to just listen. And I often, I catch myself telling guys sometimes later, I'm like, you know, I like you. You didn't need to give me all that. I really like the you.

I'm curious about, and by the way, I really appreciate your transparency and your honesty about it too, because whether you know it or not, what you've already said is helping people go, you know, maybe this is fleeting. Maybe what I'm leading with is hollow. Not that we don't want you to have a jet in a car

and a beautiful home and great friends, we want you to have those things. But what did happen that I wanna touch on next is, because most people can relate to this. My first dream ended. We were talking about this off camera, which was baseball. And that dream ended and I was left with, okay, what am I going to do next? And that has happened to almost everybody listening or watching us.

Their first dream, their business, their first career, their first dream relationship. It ended. And then you're left to pick pieces up and remake their lives. The reason I admire you so much is you did it. Most people when that first dream fails, they get knocked down. A lot of people stay there. Really in your case, you were just kind of staggered. You didn't actually, we'll get to the part where you turned it around, but what was it

like as things started to unravel and what did that feel like? What was the like as things started to unravel and what did that feel like? What was the process like? Oh my God. It was this massive dark cloud that was just hanging over my head. And my biggest fear was just any minute I'm going to get exposed and people who are going to find out that I wasn't really this ball or guy who could maintain this lifestyle. So I definitely got to the point of just feeling like massive depression. And I was trying to sustain that lifestyle, at least just optically showing that I was

still that guy, but I wasn't financially able to do so anymore. And also the person that I was was evolving. I started feeling a disconnect between my public persona and who I was deep inside. And so, I would say I've experienced different levels of failure throughout my life, but that was the first time in my life that I had experienced massive depression. To the point where I literally felt like I was going to develop diabetes, I thought I was going to get different health conditions, I'd wake up in the middle of the night like with my sheets soaked in sweat

because I was going through so much anxiety. Every single morning, all I would do was walk around my block for hours because I couldn't sit still. I had to just keep moving. And, you know, I also lost a lot of my friends at that time so I didn't have a lot of people that I could talk to. I mean, talk about like the darkest,

darkest days of your life. That's what I was going through at that point. Oh my gosh, and you actually got down to, so he has these nine exotic cars, the house. You're down, no house, one car's gone, two cars gone, seven cars are gone, nine cars are gone. There's 50 grand in savings, 20 grand in savings, six grand in savings, you get down to like,

$600. $600. But the reality, I was way in the red, 50 grand in savings, 20 grand in saving, six grand in savings, you get down to like 600 bucks. $600. But the reality, I was way in the red because I owed so many people money. I had credit card debt, I had all kinds of debt, but $600 is sort of what I had in my checkings account. Unbelievable. So I was far, I was deep underwater,

but that was how much money I left. If you saw his content, guys, the thing that this man was owing the world money, right? And I just think it's one of the greatest stories I could possibly put on my show for people to see, hey, you can do it one way and you may get, but if you do it the right way the second time, it's long lasting, it makes an impact.

And that's what you're doing now. The thing you did though that I admire is that as you were falling, you were still swinging. And that's a critical thing. As you're falling and the life's knocking you and you're staggered, you still have to punch back to some extent. So you go to this, there becomes this moment and I get, he's part of a traditional Indian family.

You're about to move back in with mom and dad. I'm sure your parents like,, what the heck? Right. So then there's the family. Everyone listening this can relate to pieces of it. The family being disappointed in you. The friends disappearing, the stress and the sweating at night and all the anxiety. And you're at this dinner.

Yeah. And what happens at this dinner? Yeah. So I'm looking for any way to just avoid moving in with my parents. That was like my only goal at that time. Which is incredibly, how can I pay rent? That was my only goal in life at that point in time. And how old were you then?

30 years old. And that's the hard part is that, you know, everybody has a vision for their life. And I certainly didn't imagine being 30 years old on the verge of moving in with my parents with only $600 as my bank account. Right? And you have some legal issues. There's all kinds of stuff going on. old on the verge of moving in with my parents with only $600 as my bank account. Right. And you get some legal issues.

There's all kinds of stuff going on. Everything you could have. Everything you could imagine was going wrong for me. And so that certainly wasn't the vision of my life. You know, celebrating my 30th birthday, not even able to afford the drinks I'm buying at the bar. Yeah, it was so embarrassing. And so, you know, at that time, I I was just like I am looking for any opportunity any sort of lifeline that I could find that could take me out of this

Situation and that's the thing is like you know for opportunity It's all about the right mindset right because there's opportunities that are around us all of the time But if you're not open-minded and looking for those opportunities, you could easily miss it. And that day that we're talking about could have easily been a day that that opportunity just breeze right by me. So I'm at this dinner and this makeup artist, I know nothing about makeup, right? And this makeup artist is telling me how she's traveling all over the world, she's teaching

these makeup seminars, girls are paying $300 and $400 a pop, and they're selling out. So she's this international teacher, and I just asked a simple question. I said, have you thought about taking that concept online? And she responds and she goes, actually, that's a great idea. And I literally don't even think I thought about it.

The word just came out of my mouth as if it was some external force like pulling it out of me. And I was like, I thought about it. The word just came out of my mouth as if it was some external force like pulling it out of me. And I was like, I can do it. And here I am, a guy that knows nothing about makeup. He's never built a website that knows nothing about online education or anything like that. And she looks at me and she goes, okay.

Oh my gosh. And so I'm like, all right, online classes. Thank God, it's digital content, which doesn't, it's not like I have to go through product development and spend thousands of dollars, it tends to thousands of dollars to develop prototypes and these things. So I'm like, all right, she obviously had no idea

how little money I had and how little expertise I had. I was far over my head, but I was desperate. And desperation is the mother of all invention, right? So I take that $600 and I say, okay, I need to get, what do I need? I went to Best Buy and first thing I got was softbox lights, the cheapest you could buy with a webcam, $400 gone. I got $200 left to my name, then I'm like,

I need a website. So I go in Craigslist and I put out an ad that hey, I need to build an online school for 200 bucks I got you know probably a hundred emails ninety nine of them told me that I'm crazy go to hell No one's ever gonna do that and for some reason I got this one guy that said you know what that's really really low I'll do it for 200 bucks, but if it works out just kick me a little bit of money, you know extra afterwards And I was like thank God, I launched the website. We recorded our first class.

She had a big social media following. She blasted out this class to her followers. And then boom, just overnight, you know, we started getting a lot of sales in and- And to this day, then I turned into the box that you all have to, right? So give us an idea of what's that turned into now. Yeah, so it started with online content.

And then I started just working with different makeup artists to teach online classes and then one of the models for one of the classes I was in turned out to be my now fiance and baby mama who also had an extensive make-up experience so as we built a relationship I was telling her I had a greater vision than just doing online classes. And so by adding her to the mix, she helped me come up with how to develop our own line

of cosmetics. And so we started as a $600 investment, all the money that I had in the time, is now a mid-eight figure revenue company that we reached within a couple years. We just hired our 100 team member. Oh my. And so why if this sort of just completely turned around all in the past few years. Guys, come on.

Are you listening or watching this right now? It's remarkable. What are the lessons? Let's unpack that just for a second. Yes, very sure. Number one, in the darkest moments of your life, you are one conversation, one question, one meeting away from turning it around.

If you still have that reticular activating system, see his RIS and his brain was programmed, still to see opportunity, not to see all these anxieties and worries. You were still looking for some way out when there was almost no light left. Second thing is he was willing to step into a space, he was ill prepared for it,

and figured out when I get there. Too many people, preparations important, but too many people are waiting on some threshold of preparation. Like I've got to be completely ready. Champions step into spaces they're not ready for and they figured out when they get there. And then third, you kept swinging. I admire so much.

Now during that time, this is where it gets good guys. Now we're going to take some note-taking. It's one of my favorite stories, bro. Because it's one of my favorite stories because of the man that you became in the process. So everything in our life is happening for us and not to us if we choose to see it that way. Thank God this happened for you.

Can you imagine if you exactly, right? Thank God, but can you imagine telling me that? No, no, no. I'm sweating in my sheets and my leg shows up and say, this is a good thing before you're right. I'm like, get out of my head. What is that? All right. You can't sit in your darkest moments.

Yes. But what's crazy is, and we'll get to this in a second, is now I create motivational content that connects with people, and the thing is, I had to go through all that suffering and pain in order to understand what it feels like to go through all that suffering and pain in order to understand what it feels like to go through so much suffering and pain so I can connect with my audience and say, I have been there.

I have experienced exactly what you've experienced and I know how to translate that emotion into online content. It's remarkable, guys. It goes dark for four years or so. So you're losing followers like crazy. Anybody on social media knows what's like to lose one of my guys.

So stressful. Never mind all that. And that's just like you're gone. People kind of forgot about you. In social media world, four years is four thousand years. And what I think you did, and this is where we're going to get into content creation. So all of you that have three followers to 30 million followers

that listen to my stuff, we're going to start to unpack how can you begin to grow in some of the ways like you've grown Yeah, which by the way you're the fastest growing person on social media right now I think that's arguably the case. I mean, I don't think anybody in one years at four billion views and adding two million followers a month That's just remarkable. I think you went from making motivational content Playing on people's motives, to creating inspirational content, which is to put people in spirit. That's the distinction. Do you say that again?

That's true. Well, I do. I think it went from motivational to inspirational. That's a subtle shift where you're playing the motives of sort of greed and excess and all that, which some of those things are fine, to inspirational, which is in spirit. So, what are some of the damn keys to what you've done? Like, in your case, what's worked and why is it working? Yeah, absolutely.

So, when I started creating content, I was dark on social media for four years, and I just want to make this point really quick. A lot of people feel like, if you're ever staying still, then you'll get run over. You're dead in the water. But I just want to say to those people that feel like they are somewhat stagnant, sometimes it's okay to go dark for a period of time while you're figuring out who you are. Sometimes it takes being dark to see the lights.

And it took me those four years of stopping, not doing anything really, trying to become the person that I needed to be to succeed in order to get to succeed in order to get to the point of creating this inspirational content. So what happened was I started feeling like I was running this cosmetics, I was still running this cosmetics business, it's going extremely well, I run out of my fiance, it's going amazing and I'm like I still have this deeper calling for something, I want to go back to

inspiring people, connecting with people. And so in the beginning, I started going in front of the camera and I would just talk and try to motivate them through my words. And what I realized is, I'm not very good at that for whatever reason. I'm okay. Maybe telling my personal story. And so I put out my very first video in 2018 on my birthday in May 29, 2018, and it was just me telling the story about how you shouldn't give up. And so I posted that video thinking that, oh, this video is going to go viral. I was super excited about it. I posted it on my birthday, and then I kept refreshing and refreshing and refreshing. And it was like 100 views, 105 views, 110 views. I think that video didn't even break 150 views or something like that.

But I was at that point in my life where I understood that things take time to take off. And I was smart enough to know that, you know what, if my first strategy doesn't work, it's okay. I need to keep evolving and trying new things to ultimately get to what I needed to get to. So then I started telling stories on camera. And what I did is I hired an animator, you know, someone that was like $500 a cartoon

or something like that, I still wasn't spending too much money on this. So now when I was telling a story, I'd have cartoons showing up on screen. And then as I started that level of content, it sort of took my views from going from 100 views to, you know, 100 to 500 views, to now about 500, about 5,000 views or something.

So I was like, I'm on to something here. And then as soon as I start to experience some level of success, then I start to optimize around that. I start to double down and say, this is working, this is the direction that I need to go. How do I double down and go further into this? And then I started thinking, okay, cartoons are great, but they're not really relatable for people.

So what if I actually had actors that showed on screen whatever lesson I'm talking about? Think about this. If I was to tell you, oh, I walked past, a homeless person, or let's say this, let me tell you about the key to happiness is gratitude. Here's the three different lessons about gratitude that you need to know.

Yeah, that's interesting, right? Or if I was to tell you that, hey, I was walking home from the grocery store and as I was walking home, it started raining on my head. And all I could think about is how miserable is this? I got to walk home in the rain. And as I'm thinking that I look over and I see a homeless person who's living in the rain.

And that taught me about gratitude, right? Which one are you gonna remember? That story about that homeless person, right? And so I started getting into storytelling and then I hired actors who would actually create these life lessons that we're talking about. And I would just be a small piece at the end who would just talk about the lesson

that's the key takeaway from whatever story that's being seen on screen. And as soon as I started making that shit, that's when I started to see my views really start picking up. But it wasn't just like instantly I started going viral or anything. I still struggle with failure for quite some time with that strategy until I finally got a video that went viral. There's a couple things you said there that are so profound.

Number one, the market will tell you whether your content's working. Absolutely. So if you're constantly posting the same sort of thing and it's not getting a response, it's telling you that people aren't responding. Exactly. Number two is storytelling, which is huge.

Now, not everybody out there can afford to hire actors. But if you begin to create pieces of content once or twice a week where it's exactly what you just said, it's just you telling a story that's happened from your life. So important you say that because oftentimes people will tell me, why would anybody want to see my content? I'm not successful yet.

Because you have stories. So your story of sitting in the grocery line at the store and something interesting happened can be something that moves people, right? You at the bank, something interesting happened can be something that moves people, right? You at the bank, you, and also documenting stories that happen for you as well, telling stories and just documenting things you do are more interesting than you think they are. Look at reality television today, everybody. You know, the real housewives of these different shows, we have many friends on those shows

that are our dearest friends. Not all of these people, some of them are, but not all these people are a mega rich people. It's just the documentation of their existence. Let me ask you a third element of it that I see emotion. Oh, sorry, just one last aspect. Sure. In the beginning, I wasn't spending money either.

I was having my fiance's brother, be the actor. Is that right? I was shooting on my iPhone. So you literally can do it. Bootstrap with no resources. Really glad, no, super glad that you've interacted that, like I said, that's huge too.

And by the way, some of the funniest stuff online, look at TikTok. TikTok, that platform is, every day people kind of act in and lip sync and do and stuff like that, so you don't have to have actors all the time. Also though, I've heard you talk about this before, a motion's important. Absolutely.

How so, what do you mean by that? So, the number one comment that I look for is this video made me cry. If you could make somebody feel something, then they'll always remember that story because of the emotion that they felt. So, my goal is always to emotionally move people and I'll know that I'm onto a big idea

because as I'm writing the idea, I'll literally start to get teary-eyed just reading the idea that I'm writing. Or have you ever posted something on Instagram and something that was very heartfelt? Yes. And as you're reading your caption, you're almost emotionally moved or it's taking you to a certain place Yes, and then that ends up being like your most viral post or your best performing post Yes, if you can extract that emotion and put that into your content Then your audience will feel that emotion and that was one thing I realized is because I'm not a filmmaker I didn't go to school for this. I had no background in creating film or anything like that

But when I'm looking at a screen I didn't go to school for this. I had no background in creating film or anything like that. But when I'm looking at a screen, I'm like, what moves you emotionally? Once you start to see actors get ulterioride and their eyes get red and tears are flowing, that naturally makes you start to feel emotional as well. And so if you can move people emotionally, then they're more likely to tell people about that video.

They're more likely to hit that share button. They're more likely to tell people about that video. They're more likely to hit that share button. They're more likely to say, hey, did you see this video? Oh my God, I can't stop crying. You have to watch this. What creates crying? So are there certain elements? Is it our existence on earth,

our dreams, our families, our faith? Are there certain, I don't want to call them buttons, but key points that you feel like are more likely to induce emotion to somebody. Relate ability. That's what I've come to realize. I get this so often that, oh my God, this video reminded me of my dad,

and I miss my dad so much. I wish he was here. Or this video reminded me of my unappreciative ex-husband. Thank God I don't have that guy in my life and I'm no longer in that state. So if you can get them to relate to a part of their own life that they've experienced, even indirectly, then you can help drive that emotion because they can remember something that they've experienced. And it could even be something that happened during their childhood. It could be something that they saw.

It could be something that they heard. But if you can recreate that experience for them, that's what will move them emotional. Brother, so good. You have so many videos that I think do that. And I want everybody listening, this break it down to where you are. You can be telling stories your way. You to where you are. You can be telling stories your way. You can be creating emotional. You can be talking about your dad. You can be talking about your children, your experience. So you need to be thinking in your way. You know, a lot of us

just keep posting that meme. Is that? Keep writing the caption. Keep, you know, just a picture of us and our kids start to think about how you could tell a story in your caption as well or through the video. You have this one video I just saw today that struck me. And this is what I want people to just get an angle that you did that was brilliant. Yeah. Because there's all different ways to look at a perspective, but it was the one where, and it seemed like a simple one.

It was the one where the man's checking out girls on his social media. Do you know the one I'm talking about? I've got a few of those. Yeah. Okay. Well, this particular one that I saw today and what it was guys is just the pain that it caused for this woman, what sitting there while her husband's screening in on looking at the stuff, the power of it wasn't him looking. For me the power of it was her

face. Exactly. You showing her face and how much it crushed her. Exactly. To see her man doing that. Right. And so it's just a way of what you really did is you changed the wall. Right. Instead of it just being him, you changed the wall and showed her. Exactly.

So these are little things you guys begin to think about is not every video needs to be shot straight on your face. Right. Change the wall, change the view, show someone else, show the background, show something, right? Exactly. Do you do that for perspectives? Yeah, I literally can tell, I the views, show someone else, show the background, show something, right? Is that exactly the purpose? Yeah, I literally can tell, I can tell, I can use the same story

or the same dynamic, but tell it from three different perspectives and they're all really unique. So I could show the husband's perspective about a wife who doesn't believe in him that he's gonna succeed in his business and the stress it creates on him. And then I can take that same story and show the wife's perspective about how insecure

he makes her feel because he's checking out other girls where he's constantly disengage in meaningful conversation. Okay. So I'm constantly switching the perspective. I'll tell a story from a maid's perspective, a janitor's perspective, a CEO's perspective, and everybody can relate to some aspect or some character. And one of the big reasons too,

that my storytelling using actors is so powerful is if I'm gonna sit here, look on camera, certain people as soon as they see my face are instantly gonna turn out. To now, they're gonna just say, I don't like his hair. I don't like watching this guy. I don't like the way he looks. I don't like the way he looks. I don't like the way he dresses or whatever.

But with my actors, I can show every kind of person, every kind of occupation, every gender, every age, every demographic, something that someone is gonna connect with and say, I have been in that person's shoes, and I know what that feels like. Is there a site you'd recommend? I didn't know I was gonna ask you this, for B-roll, if someone can't afford actors,

but they wanna get content like that, are there any sites like that to somebody to see? Video blocks. Video blocks, B-L-O-C-K-S, video blocks, okay? It's just worth having everybody ever access to. And that's how I started. Okay. And I still got really good traction by just using B-roll

before we started shooting original content. Okay, let's talk platforms for a minute. Let's go back, let's pick this big new viewers too, because you're sort of omnipresent. If I'm an average person, I've got kind of a business that I'm promoting and trying to brand and myself as well. Do you recommend I'm on Instagram, Twitter, Facebook, YouTube, all of the above?

Or should I pick one and try to dominate it? What's your advice on that? Definitely, so first figure out what comes native to you. Like if you're a person that's just not good at video, but you're really good at writing, then Twitter might be the platform for you. But if you're really good at taking awesome photos, but you're not comfortable with video,

then Pinterest or Instagram is gonna be the platform for you. For me, I knew right away that I wanted to be the number one most viewed content creator in the world. If I was gonna create that much of an impact on people's lives. So I decided to start with the biggest social platform in the world, which is Facebook. Facebook is so underrated. I cannot emphasize enough how people underestimate Facebook.

There's this perception out there that my grandma's on Facebook, so I'm not gonna be on there. There is one key ingredient that Facebook has that makes it such a powerful platform to conquer the share button. That's what it is. That's what it all comes down to because if you can create some piece of content and you see this all the time where someone didn't even intend for something to go viral, they

just happen to take a photo of their kid or they showed like a little video of themselves like unboxing a gift or something and the next thing you know they're on the Ellen show. That happens on Facebook so often because if enough people are clicking that share button then Facebook picks it up in the algorithm and then it creates a snowball effect. So I would say if your goal is to get as much traction as possible, I would start with Facebook. That's the way I was growing the fastest because there's not a lot of content creators on Facebook because people don't take it serious.

And then also it's got the most amount of people and it's got that secret weapon, which is a share button. So profound. So I wanna, and by the way, I've underdone Facebook. I'm on it, but I've underdone it. Because'm on it But I've underdone it because of the share button by 3 billion percent agree with you And I want to share a quick story about that today because I know some of your listeners going okay Yeah, I have a hundred and forty two followers. Yeah, this is great. But what about okay?

So just today. Yeah, I don't share a lot on Facebook because I'm not on it as much as I am I was on it this morning, right and I don't know how many downloads this young man is going to get, but this is what it was, guys. This was a young man who's in the sales business. I don't know what his product was. And he had just been rejected. And it was about 9.30 at night, and he was in his car, and he just shot a video about, he goes, this is my seventh rejection this week.

It's 9.30. Yeah. I don't know how I'm going to eat this weekend. And I'm still after it. I still want to be somebody I'm still trying and guys you just a normal person with his normal struggle But he told the story and documented it and I went wow made a comment myself Yeah, and I shared it with people, okay, and so that Content had a chance to go viral from an average ordinary every day

Exactly who just simply told a story about their day of life that moved me right more than something the rock posted that exactly is Jim again no offense to Dwayne I love Dwayne but I got to do you're working out and it's like we need to hustle yeah right like this was different to me it stood out because it wasn't someone like and because you probably have experienced at some point in your life. Here's a younger Ed Mylett who just got injured from playing baseball and you're figuring out

what is my next step going to be in my life. And you know what that feeling is like, feeling rejection after rejection, feeling like all your dreams are not going to work out. And then spilling your heart, putting your heart into that caption, which is what makes it relatable. Gosh, I love that term and the relatability. Alright, a couple more things.

By the way, thank you for building to share so openly with your strategies, because it's not the norm that people always want to share their recipe. And when you have someone in front of you guys who's the number one fastest growing person in the world in social media like this, and for him to share is wonderful. So thank you. You're making a difference and your content affects me. Is there a strategy on Instagram that you have in terms of like when you got

here today? Yeah. You're like, hey, is it okay if I post a story? Is there any tips you'd give people here about ratios of posting? Should I post every day on Instagram? Should I post to my main feed? My story? Is there an amount of stories you recommend? Any ratios like that? Yeah, so what I would say is I'm very big on analytics. And now if you're on Instagram today, there is so much data that you're given versus when I was on Instagram popular five years ago,

there was no information at all. So in terms of posting frequency, what I do is I'll test something for two weeks at a time and I'll see how it does. I'll say, I'm going to post every day for two weeks, see what happens, I'm going to measure how many followers I gained, I'm going to measure how many average likes I get, and then the next two weeks, I'm going to only post once a week or something like that and see what happens.

A lot of people think you have to post every single day. I didn't post for years, but I don't post nearly as often as a lot of the big content creators. So you don't have to post every single day or every few hours. And then also, I would say, you gotta create a story with your Instagram. I will say, my fiance's pregnant, right?

And ever since she's been pregnant. Congratulations. Thank you so much. Yeah, we're having a baby girl, our names are Elrose, we're so excited about this. But what we've noticed is our engagement has really took it off ever since we shared the pregnancy. And I was thinking about it,

what is it about pregnancy, right? I mean, yeah, the relatability, you move people emotionally, but you're telling a story about an unborn baby that's forming and now people are on this journey with you for the next six months. There's the moment we found out we're pregnant and we're so excited to the moment we found out

it's a baby girl to the moment that that baby bump is now developing to the baby shower, to the actual delivery. If you can create that kind of story and bring people on the journey, guys, I just have my seventh job interview and I just got rejected and I'm feeling so devastated. Guys, guess what?

I just got an email back from my eighth person. And now the audience is rooting for you. They're like, yeah, yeah, that's gonna be it, right? You create this story, you bring people on this journey with you and that's what makes them engaged with you. Bro, all time on the show, all time. That's one of my favorite strategies anyone's ever shared is the journey story.

And I know, I'm not gonna name them all. I know so many people who are now significant on social media who started with a simple journey of my dear friend Teddy Mellon Camp who's now on the Real Housewives of Beverly Hills and has a very successful podcast that was just on and her dad is John Mellon Camp and guess what? She didn't get big on social media for any of that. She got big on social media because she was overweight and she was a mom and she started to finally document that she wanted big on social media because she was overweight and she was a mom and she started to finally document that she wanted to get fit again and wanted to go into a journey

of getting it well again and she took people on this journey with her brilliant damn tip right there. Thank you so much for that. Okay, couple more things as it relates to social. And by the way, I love the advice about not needing to post all the time. I agree with that. So journey, relatability, emotion. One key for me, everyone on emotion, is two movers always with people since you mentioned pregnancy. Is their childhood and birth and death. Birth and death are two movers of people all the time. And most of my talks, if you come here,

me, I'll reference my childhood or people's childhood or their children and our mortality that we're not here forever. These are things people contemplate that grabs their heart. Overall social media, you've been down this road a bunch of times and I want you to give some counsel about this. The health of it, meaning the insidious negative side of wanting to get followers, wanting to get likes, the time on there. Is there any caution you'd give having been someone

who was so prevalent on there, now is back again, are you doing anything else to protect yourself from the negatives that come with just being potentially addicted to it? Right. What about that? Guys, so this is something that I do struggle with as well. Thankfully, I've got my girl Laura,

who's always telling me like, you know, yeah, it is addicting. You know what's hard is guys like us have got to be the best at everything that we do. We're not going to get into something unless we're going to be the very best. But here's what I would say. Remember my story that I was dark on social media for four years. Can you imagine how much of a struggle that was? And if it's really your goal,

you know, to be big on social media, even if it's not working out right away, even if you're dark for four years because you feel like you haven't figured out a content strategy, that doesn't mean that you can't re-emerge and be the fastest-growing person on social media right after that. So don't take it like too heavy, don't get too obsessed with it. I know it's easier said than done,

but if you're that type of person that just likes to be the best at everything you do, then yeah, you're gonna struggle with it. Great answer, by the way, because I struggle with it too. And I'm a grown man with a family and 23 businesses. Yes, still. It's something that for your own mental well-being,

you need to be intentional about. Two quick questions for content creators. Do you believe in collaborations, and is that a way to grow? Meaning like what we're doing right now. Yes, 100%. So at any stage, you think someone should be DMing somebody, can I get on your show, can you repost my stuff?

Or what do you feel? I wouldn't say at any stage. I would say first establish yourself. Like I reached out to you pretty recently, but I didn't want to rush it where you would look at me and question, is this guy serious, is he worth while or not? I would say find your lane, build some traction, and then start to do collaborations.

You should try to be in a position where you can almost bring more value to the other person somehow. Okay, wonderful advice. And then secondly, what about incentives? Incentives to comment. The incentives to engage with my content. So someone out there is listening, they've got a jam

and they've got 2,000 followers and they want to grow their brand. Do you believe in them doing giveaways, incentives? I do something I'm very proud of because it creates engagement for me, but my two minute drill every single day. How do you feel about my stage of social, it's a beautiful thing because it connects me

with my large following already, but if I had a smaller following, how do you feel about people creating incentives for comments or engagement or follows or things like that? I love it. Yeah, I think that's one of the biggest growth strategies. Yes, for Instagram, no for Facebook. Facebook will actually ding you

and they've got algorithms that look for those kinds of messages in captions and they will purposely bury your content if you try to create incentives or giveaways. But on Instagram, 100%. it depends what your goal is. If your goal is more so about likes and comments, then yes, you can definitely grow a following that way. I wouldn't say do it every single post.

If you do it organically and in the right way, then yes, you can really grow a following and grow your engagement. But if you're looking for sales to generate sales, then those people might like the stuff, they might comment, but they're probably not gonna buy because they're just looking to win something for free. Wonderful.

You're a treasure, bro. Today, I wanna tell you, I really knew this was gonna be good because your story's bananas and you're incredible, but the depth of knowledge you have about these topics, I know the feedback we're going to get on this podcast and on this YouTube video is gonna be tremendous because everyone listening at least took two pages and notes plus they removed and it's probably never gonna forget your story, it's just remarkable.

Now I want them seeing your content though because I really believe it'll enrich their life, so how do they find you? Yeah, fortunately there's not a lot of doors in the world. Yeah, that's true. It is Google Dars, D-A-T-A-R. Okay. M-A-N-N is my last name. I'm pretty easy to find. Guys, these wonderful brother. I enjoyed today.

Yeah, likewise. Thoroughly, bro. Like, I got value. I'm gonna, there's a couple tweaks I'm gonna make. Thank you so much. Hey, thank you. Congratulations on baby Ella coming. Thank you so much. I'm so excited for both of you. Everybody, by the way, hey, you know what I do every day. I want to connect with you more deeply. I bring you the best people in the world in their field.

Today was evidence of that. I want to engage with you. So every day on Instagram, I run the max out two-minute drill. You should participate in this because here's as you can win. You can win right on my jet, autograph copy, my book, coaching call of me or my guests. Tickets to see me speak, max out gear. That's all the stuff we give away. We give it away every single day.

All you have to do to qualify to win is make a comment within the first two minutes when I make a post. If you miss the first two minutes, just make a comment every day. I post every day, five days a week, 730 Pacific time, 1030 Eastern, same time every day.

Just make a comment every day at any time you want and we pick winners from there. And if you make comments on other people's comments, that gives you a greater chance to win as well. Because I want to know what's going on with you. You all know I replied a more comments than any human being on earth. Because I want to know what's going on in your life so I can bring guests that you want to create content that serves you. So engage with me on Instagram. God bless you, everybody. Max out.