THE ED MYLETT SHOW - How To Make Better, Faster & Stronger Decisions w/ Brendon Burchard

Episode Date: January 11, 2024

🚨New Episode Alert! - Get FREE Coaching from the #1 and the #2 ranked MINDSET AND PERFORMANCE COACHES IN THE WORLD right here w/Ed Mylett and Brendon Burchard! Join me and the phenomenal Brendon Bu...rchard as we deep dive into a skill that dictates the trajectory of our lives: DECISION-MAKING. Mastering this art is not just about making choices… it's about shaping your destiny. We're here to arm you with tools and strategies to optimize your decision-making process, sharing tactics that have propelled us and many others to remarkable success. LISTEN CLOSELY as we get into: The delicate balance between trusting your GUT INSTINCTS and relying on facts and data. Recognizing and avoiding the trap of OVERCOMMITMENT. Understanding how decisions in marriage and career should be approached differently. Embracing ACTION BIAS – the power of taking decisive action. The pitfalls of OVER NEGOTIATING and how it can waste precious time. Cultivating an “ALL IN” mentality for full commitment to your decisions. Harnessing the power of DEADLINES to create urgency and focus. The importance of OWNING YOUR DECISIONS, regardless of the outcome. Sharpening your decision-making skills with laser-focused CLARITY. Understanding the impact of MENTAL FATIGUE on your decision-making process. Implementing the TERMS acronym as a guide to smarter decisions. Why it’s okay to make bad decisions sometimes This episode isn't just about listening; it's about reassessing and refining your approach to making decisions. It's a crucial skill that no one can master for you. It’s time to take charge, to elevate your decision-making game, and in doing so, transform your life. Are you ready to make that choice? Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 So, hey guys, are you frustrated with where you're at right now? Maybe stunted in your progress? Well, if you are, I want to recommend a place for you to go called Growth Day. GrowthDay.com forward slash ed. It is the number one personal development app on the planet. It was created by my friend Brennan Brushard. It's got all kinds of high performance techniques in there. Courses, accountability, journaling, live speeches from some of the top influences in
Starting point is 00:00:23 the world, including me. And here's the other thing I recommend you do. Come see me speak this year. journaling live speeches from some of the top influences in the world, including me. And here's the other thing I recommend you do. Come see me speak this year. And you know, typically ticket prices, a see me speak are very, very expensive for most people to be able to afford. But if you go to groveday.com forward slash ed, you can actually get two tickets to see me speak for free in Los Angeles at some point this year. Yeah, my friend Brennan Brushart, he's crazy. He's going to give away two tickets to see me speak, and for anybody involved in the Growth Day app,
Starting point is 00:00:48 and by the way, you can actually get started in the Growth Day app right now for a free trial at growthday.com forward slash ed, it's the number one personal development hub on the planet. People like myself speaking in there on Mondays, Brennan Brushart, some of the top speakers and influencers in the world, it'll teach you high performance techniques, goal setting, motivation, hold you accountable. It's an overall environment to change your life, and you get two tickets to see me speak
Starting point is 00:01:11 for free. I can't get over it. GrowthDay.com forward slash Ed. Welcome back to the show, everybody. I love Thursday episodes because once a month, you get a chance to spend time with me and the legend, Brennan Brewshard, and today, going into the new year, beginning the new year, it's all about making the right decisions.
Starting point is 00:01:38 And we thought, if we're going to cover something that could make the biggest value, the biggest return for all of you, We would discuss today how to make decisions because that's one of the strategies you can go all the way through high school, elementary school, college, learn all this stuff. But in life, people don't teach you how to actually properly make decisions and decisions shape your destiny.
Starting point is 00:01:58 And so today is all about the strategies and tactics of how to make proper decisions. With the dude, I've decided that's one of my best friends on the planet and I've decided to be involved with in growth day with growth day.com for slash head by the way. My buddy Brennan-Bershard Brennan, welcome back to the show brother. I love being on this show every time we finish the show thousands of snores say, oh my that's an unbelievable episode. The high performance, the tactics, the strategies, thousands of snores say, oh my, that's an unbelievable episode. The high performance, the tactics, the strategies, but also just adds energy. You know, when we get together,
Starting point is 00:02:32 it's like the room fills. I love it. It's so true, brother. And by the way, we both know that it's not my energy. It's your energy combined with mine. And that's one of the things I want to ask you like, I've decided in my life to make different business decisions. One of them was I've decided in 2024. I was going to be a part of growth day and this amazing environment that you've created. I had to have some strategic things I went through in order to make the decision. Let me ask you this, just to start out, when you make decisions, how much of it is gut instinct?
Starting point is 00:03:00 Do you rely on instinct, intuition, your gut, or are you a little bit more, I will call it cerebral, less heart, more cerebral, where it's facts, data, figures, when you decide to make a conclusion and call a shot, how do you usually make your decisions? Yeah, I think there's there's almost two right there. There's strategy and those performance. So I'll take performance first. Performance is listen before the performance or in the moment when you have to do something, you're less cerebral and you're tapping back into what you already know. You're flow, your preparation, your practice. So I say in the moment don't overanalyze. Don't over decide.
Starting point is 00:03:45 Don't get stuck on overwhelmed. I could do all these things. No, no, you've already prepared. You've already practiced. Be in the moment. Win the game. Make the decision. You know, you're in the conversation with your team.
Starting point is 00:03:56 You already kind of know what to do there. Hmm. If it's a longer-turned-thing, now we're talking strategy. Yeah. Now, I'm much more of a chess player. I got to take a moment and not over-commit myself. By the way, everybody, listening closely, one of the great decisions of your life is not
Starting point is 00:04:16 to over-commit yourself. If you're going to make a decision this year, make the decision not to over-commit yourself. So if it's strategic, I'm going to go, okay, let me take a step back, let me place some chess because I don't want to make the number one mistake in decision making, especially this time of year, which is over commit myself into a million things. I want to narrow myself strategically and that just takes more thought and logic. You and I were literally just talking about this before we went on camera about the different things that we're both involved with. And you're like, brother, I'm just basically involved in
Starting point is 00:04:47 four things. I've decided I've got four things in my life that I'm running from a business standpoint. And when you just said is something really true, I think last year I made the mistake of over committing. And then we've all got these things on our calendar or agenda where like I kind of hope that cancels. I can't believe I agreed to do this. I'm saying we all have those things. But for me, I'll say, you know, I always like to learn from mistakes, right? Success leaves clues. We're all both learners.
Starting point is 00:05:10 We're both curious people. You know, I have, as I've gotten older, become less impulsive when I make decisions, but when I was younger, I had this notion. I used to really believe that, man, if I just make a decision and I execute with ferocity, I'm going to win either way, right? I'll just win. And I still have some extent I believe that this notion of growing up right and wrong, which there are right and wrong
Starting point is 00:05:35 things ethically and morally in life. But a lot of times you can over deliberate on a decision because you're like, I don't want to make the wrong one. I don't make the wrong one. But there's been a lot of times in my life where both would have worked. Both would work. If I just executed the decision with a degree of certainty and ferocity, frankly, aggressiveness, where I'm going to make either one work. And for me, that's taken a pressure off me a lot in my life.
Starting point is 00:05:59 We're like, not every decision is like, this one's going to work and that one won't. What I want to do is take the path of the most bliss, the most joy, the most profitability, the best way to scale. But I think this notion of right and wrong, meaning good and bad, sort of paralyzes people to decide anything
Starting point is 00:06:18 and then they just stay in this loop, this pattern of the way they live their life because they're afraid to get outside of it because they might make the wrong decision. You agree with that? A hundred percent. And I think it's so important because people will delay on a decision as long as they can because then they can stay in the comfort of what they know. Yes. And so I always tell people there's no two-week plus decisions except two things, meaning every decision that you could possibly fathom in your entire life can be made in under two weeks.
Starting point is 00:06:54 So if you're like, I just haven't decided to write a book. Okay, that doesn't take two weeks to decide you're going to write a book. There's almost no decision that takes longer than two weeks. Two decisions take longer than two weeks. Number one, who to marry? Please don't do the biggest marriage thing. They never turn out very rarely. You need more time in relationships. First one, number two, win the quit a job. Number two, win the quit a job. Not if the quit a job, win the quit a job. So true.
Starting point is 00:07:30 You wanna quit a job? If that decision, you can make that today, win, usually you need to kind of play that chest out because it might take six months of financial planning, you know, sitting down with a budget, talk with family, looking out there, getting yourself ready, but outside of literally marriage and wind acquitted job,
Starting point is 00:07:51 every possible decision in your life can be made in this next two weeks. And I just say, make it, force it. I literally, if I have a decision I have to make, it goes on a little post at note and it goes up on my little computer here, like literally right off screen here. And I force myself to look at the decision every day because it'll just tear me up inside until I make it. Most people do is they pretend they don't
Starting point is 00:08:15 have to make the decision, they don't look at it anymore. Yeah, one of the biggest compliments that I get and I don't get a lot, but from people that know me well is that I am a very decisive person. Yes. I've built the muscle of decisiveness. And the reason is, is I think that indicates a level of confidence that I have, that I can make something work or that God's going to bless the decisions that I make. But I have a really hard time.
Starting point is 00:08:39 I don't know very many mega successful or happy people who are not decisive people. Meaning they built the muscle, it's habitual now to call shots to make decisions. There's nothing worse than working for a leader who's indecisive or flinches or doesn't know or constantly needs more information. They've got almost like a perfectionist mentality about making the decision as opposed to just believing you have the tools and abilities to get into a room. Like for one thing I really believe strongly is that most of the things that I've accomplished
Starting point is 00:09:14 in my life or I've had happen were me deciding to move into a room in a space that maybe I wasn't completely prepared for. But I have the belief and ability. I will figure it out once I get in that for, but I have the belief and ability. I will figure it out once I get in that room, but I got to get in the room. I got to get in the space. And you think about someone like Henry Ford, who built this incredible company, built Ford Motor Company, right?
Starting point is 00:09:35 Or Steve Jobs who built Apple. Those companies don't even resemble what they initially were built to become. Imagine if Henry Ford thought Bren in the beginning, he's going to build four motor company, and someone started feeding him all the objections of why he shouldn't decide. Someone said to him, hey, Mr. Ford, you know, someone has to fix all these cars, and there are no mechanics and shops
Starting point is 00:09:58 because there are no friggin' cars, right? Or where are you going to get all the tires from? Or who's going to do these repairs? Or what about all the fuel? What about this? What about when there's a mission's issues? What about someday, if you'd have thought through every single thing, and someday it's going to be an environmental issue, an electric power, you'd never get started. But what happens is you make a decision based on the data in front of you, a little bit of gut instinct. you call a shot and you begin to execute even though you know you're not completely prepared.
Starting point is 00:10:29 I think most successful people, their preparation freaks, you and I are both crazy about our preparation, but ironically on the other side of it, I don't need this threshold of knowing everything to take action. And people that are less successful or less happy, they have too high of a standard of threshold of what they think they need to know to be ready to take action. Steve Jobs with Apple. It started out as a board company. Steve Wozniak's become a friend.
Starting point is 00:10:59 He's come into Oriteg with Andy and I in our coaching group and I asked him, did you ever think this is going to turn out this way? Of course not. We were trying to create a board company. He didn't know that the internet was going to take off and there'd be Mac. They figured it out as they went, but they made decisions strategically in the beginning to start in jobs garage and start a company and get it going. Do you agree with that? I think sometimes there's this nuance between you got to be prepared, the separations and the preparation, yet at the same time knowing you're not going to know everything to call the best shot and make
Starting point is 00:11:35 the best decision. I agree with that. Complete. Well, first I agree that you're incredible at being decisive. Thank you. You're incredible being decisive because you've run the reps. You had so much discernment because you were decisive that your decisions get better. And I was happy about it. If you want to make terrible decisions for your life,
Starting point is 00:11:56 don't make any. Really good. It's like what people do, they don't make any decisions. So now every decision is terrible because they have no practice. It's like if you go on a football field and you go to throw the football, you suck.
Starting point is 00:12:09 But the more you throw the football, the better that you get. Yeah. Seeing great decisions is reps. So get in the game of making real decisions for your life. Adopt what you know, psychologists would call that action bias, which you have, and I've seen you, you just like, you just make the decision, okay, I'm going to go in. It's very much like, you know, even Jeff
Starting point is 00:12:29 Bezos talks about, he's like, you need to have maybe 60 to 70% of the information you think you need then make the decision. That's really good. You're never going to have 100%. And what people do is they make the mistake of having what I just called the wrong payoff window They don't make the decision because they think the payoff has to be tomorrow Immediately or the pay us has to be complete Like I get it all tomorrow. So they want all of it tomorrow All the change tomorrow and they want to be complete and perfect You're right. What you have to do is actually the payoff window of any decision.
Starting point is 00:13:07 It's the second you make it and then it's as you build it long term. You got to get in motion like you said, it's like you're going to figure it out. Confidence is actually your belief in your ability to figure things out. So true. I think there's another element to this that's sort of insidious that I want to talk about with you from it. And then we'll talk a little bit about like investing and deciding when to start a business, when not to, when to shut one down, things like that.
Starting point is 00:13:34 But I think there's, I think a lot of people think, and I want everyone to hear this, have you actually really made a decision? In other words, they think they've made a decision, but what they've actually done is sort of enhance the negotiation with themselves. Meaning, the idea of decision is to decide, which is to cut off other options. So like, you use marriages and a couple. A lot of people say, I've decided to get married, but yet they're married, it's very conditional. They're in and out.
Starting point is 00:14:02 They could be in, they couldn't be out. They've decided to start a business, but really, they haven't,, it's very conditional. They're in and out. They could be in, they couldn't be out. They've decided to start a business. But really, they haven't because it's still conditional on the price they're going to pay. Most people spend most of their time wasting their energy negotiating the price tag of things. What's it going to cost me? Is this worth it? Is it this? I'm going to have to give up this to do it. And there, that's a poverty mentality. It's a scarcity mentality. I know this because when I was poor, when I would go into a store, I wouldn't decide to get what I wanted, what would I do?
Starting point is 00:14:33 I would flip price tags over. What's it going to cost me? What's it going to cost me? What's it going to cost me? I was doing things that I thought I could afford, not that I really wanted. If the price was too high, I wouldn't get it. And so I think a lot of people run their life that way. They run it with a poverty scarcity mentality,
Starting point is 00:14:51 meaning they think they've made a decision to start a business. But the truth is, you may even quit your job, you may really be, but you haven't really decided to run your business. It's still conditional. And there's a point where you'll just give in and relit. There's a point where you'll sell your dreams
Starting point is 00:15:04 up the river. There's a point where it's just too in and relive. There's a point where you'll sell your dreams up the river. There's a point where it's just too difficult. So that's not a real decision, or maybe something in your relate. It's not a real decision. Like, too easily you get back out of it. You're still negotiating the price, which to me is indicative of someone who's not decided. I think if you're listening to this or watching it, and you're involved in a business or your job or a relationship or it's a fitness program you're on but you're still negotiating in your
Starting point is 00:15:30 head the price you're paying. You have not decided and that means you are not decisive. You think you made a decision but what you've really made is sort of like an optional choice you're trying. You're sticking your toe in. You're like, you're like, optional choice you're trying. You're sticking your toe in. Yeah, you're like, you're like, you're like, you're like, you think you're niggling and diming the terms of some deal or decision. Mm-hmm. But what you're actually niggling and diming
Starting point is 00:15:53 is your time. You're niggling and diming time. It's like all this stuff that you're doing to figure out every little thing or to save a little bit money here on this little little thing, it's like, you're actually just wasting time. It's like, make the, like, you're giving away bits and pieces
Starting point is 00:16:10 and the real value of time. And that's the real ultimately problem with decision making is like, you don't get back that time where you ruminated about it for years. Regret is almost always, I didn't take action soon enough. Yes. So hey guys, as you know, I've partnered up with my good friend Brennenbroucheard, who's created the greatest personal development system that has ever been designed called Growth Day. If you go to growthday.com forward slash ed, you can get all the information,
Starting point is 00:16:38 but it's that time of year where everybody's trying to form new habits, they've got new resolutions and goals, and you need an environment and you need some coaches and you need to be able to do it super inexpensively. And that's where growthday.com forward slash ed comes in. There's everything from journaling to accountability programs, live messages every Monday for myself and other influencers. There's an opportunity for you to get courses that would cost thousands of dollars completely for free.
Starting point is 00:17:02 It's incredible. Go to growthday.com forward slash ed and check it out. I think it's here's the thing about you. I'll give a secret insight scoop about Brendan to all of you. When this dude does anything, he is all in. I mean all in. So I mean, we're talking about growth day, all in. You get to an event, all in a speech, all in a call, a podcast like this, all in his marriage, all in. We do an event like the beach game, all in. And there's something where the universe conforms to people who are all in. It bends to your will when you're all into something. And that's why this notion of it, you actually really decided to get fit this year. I mean, like really decided. It's not
Starting point is 00:17:52 negotiable. You're not going back. You're depleting none of your energy on whether you made the right decision at all. You're in it or your relationship, right? Or your business or your finances. Like you stopped all negotiation. There is a power to the will of a human connected to their higher power, their God, who says, I am all in on this. Look at it this way. Your faith, whatever you believe in your faith, Brendan and I are both Christians,
Starting point is 00:18:20 but whatever your faith is, okay? Do you think your God's halfway in on you? Halfway in on your salvation, halfway in on the fact that you were born for a reason, halfway, that by the way, when you misstep or make a mistake, they're out on you, that's not how it works. So the relationship you value the most in your life, the one thing you know if you have strong faith is that God, in our case, Jesus is so in on you, it's non-negotiable, that brings comfort, strength,
Starting point is 00:18:52 safety, et cetera. And in business, especially in business, when you're with a leader who's all in, it creates safety in that company, it creates safety in that environment. When you see them waffle, they're afraid. They're gonna give in. They're gonna renegotiate their commitment to you or this.
Starting point is 00:19:12 In a relationship, the minute you threaten a divorce in a relationship, the relationship is never exactly the same again. It can still be a beautiful relationship. But the truth is, once that line has crossed and that's now a possibility, doesn't mean it's right or wrong that you've done it. It's just not the same anymore because that commitment has been by, it's not all in and that's okay even if you're not all in. There should be probably things in a relationship that are conditional, right? So I understand that.
Starting point is 00:19:41 But what I am saying is once you've made that statement, it's different and there are certain things you know, someone does something to you repeatedly. You know, that relationship may not be for you. So there's nothing wrong necessarily threatening a relationship. But once it's threatened, it's not the same again. And so the all-in aspect means you've decided. And I think if you're not all-in, it's not a real decision. You agree? So powerful. in, it's not a real decision. You agree? So powerful. You know, I want to listen to that riff like 10 more times, or one listening, like just rewind, hit that 30 second rewind button. That was so good. Everything you said I think is so true. I'm reminded of two stories. One is, I got to work with Paulo Quaylo. Oh, wow. The word of book called the Alchemist.
Starting point is 00:20:24 So good. Change my life. He has a line in there. I'm not going to say it exactly right, because we're off the cuff. But it was something of a fact of, you know, when you have a dream and you decide to go for the whole universe conspires with you to make that happen. It's a real commitment.
Starting point is 00:20:39 It's like the energy flow. God goes, oh, that's where you want to go. Let me align with that. It's just like, it's a force of both decision and will, but there's an energy that comes along with it when it's all in, like you said, I love that phrase. And I just think that it's so powerful. I remember reading that book and underlining that line.
Starting point is 00:21:04 And I thought, you know what? This book just changed my life. I love to meet this person one day. I don't know, 10 years go by. I'm in my studio and I had a phone, remember the old phone, did you plug it in the wall? You? All rings in my studio.
Starting point is 00:21:20 Pick up the phone. Hello, Brandon. Yeah, this is Brandon. Oh, Brandon. Yeah, this is Brandon. Brandon. Yeah, Brandon. Brandon Versard. Yes. This is a Paulo Quaylo.
Starting point is 00:21:29 And I go, hey, I go, what? No. And I'm his my publisher had given him my contact because he was launching a new book. And he wanted some help with it and saw what I was doing in the US with these big book launches. And I got to fly out and spend some time with him at his home and we did all. Wow. Wow. Wow. Wow. Oh, yeah. I brought out, by the way,
Starting point is 00:21:51 what was the early version of Breach gang? Our mastermind, we brought them out. So David Bach and Jeff Walker and a couple of us, we brought them out. We had a day with Paulo. It was amazing. I spent another day and a half with him. And then we did a bunch of interviews and things for his book. I shared the story because he was one of my heroes and I really wanted to meet him. When I went to sit down with him, one thing that blew my mind was he said, we have four hours to work. Genius works in four hours. You have to commit to this time. And in this amount of time, we're going to really go.
Starting point is 00:22:25 Now, I didn't know his real intention and intensity about it, and I kind of forgot about it. I thought it was going to be the whole day. The end of four hours, he stands up. It's like, that's it. That's what we had. You know, he put out those little cookies and a little tea. It was the end of the day and it ushers me out the house.
Starting point is 00:22:52 And it really taught me the power of like really committing to time and to your craft and being all in on it. Yeah. Through across the world, we got four hours to be all in on this section. And it really, it changed me forever because I just think a lot of people, even in their own craft, are so lack-sadaisical, they don't, I'm deciding in this four hours, I'm gonna crush it. Yes. Instead, they wander through the four hours opening 40 tabs.
Starting point is 00:23:15 Yes. They get nothing done. He was all in on his craft and his time. Yeah. I was, I bloated my, just like, Do you think the four hour thing was his belief, which by the way, I tend to have some agreeance to, that you, the sustainability of all in
Starting point is 00:23:31 in certain increments is a window of time, and then you do need to breathe and recuperate and rest and recalibrate. Do you think that's why it was four hours? I think so, yeah, because he believed you could do two of those blocks a day. So, you do that. Then you'd go away, then you'd have, you know, dinner and another working session.
Starting point is 00:23:47 Yeah. And what I think that his ultimate, the thing that blew my, the decision and the genius was we're going to decide to work really hard for four hours. How often do we do that in the modern area? Instead we go, I'm going to work hard all day and the truth is you're distracted half the day. an area. Instead, we go, I'm going to work. I'm going to work hard all day. And the truth is, you're distracted half the day. Decide to be all in on a block of time is one of the great lessons I've ever learned. That's how decisive people get a lot done. They're
Starting point is 00:24:17 looking decisions to really go at something for blocks of time. And I think you can't separate great decision making or action without talking about time blocking And I think you can't separate great decision making or action without talking about time blocking. I think the other hit me so hard when you were talking about you made the decision. You're all in on it is the emotional freedom everyone listening could have. If you learned to own the decisions you've already made. I don't know if you were there, but a guy stood up at ultra and he was struggling. He's like, I used to be so driven. I was so focused and I asked what happened and he'd just recently broken up with a girlfriend. They were together for a while. Dr. Maun, they broke up. He was trying to tear an a little bit. And now he was kind of lost his confidence in his edge.
Starting point is 00:25:07 And I said, well, who made the decision for the breakup? He says, well, I did. I said, okay, and now you're struggling. How long ago was this? It was weeks ago. And what was happening for him is his emotions were still unsettled about a decision he made. He can't take back. It's done. And I think a lot of people live with all this weight of decisions they made.
Starting point is 00:25:36 And it was the right decision, but they never owned it. If he owned that decision, that's the decision. This is not the right person. Then he can freely and joyfully go after new people. Would he made that decision even though it hurts and even though it's sad, there's a time for that. But when you're weeks and months later, it's about, oh, I'm not living now free because I made the right decision. So we have to learn to own the past decisions. A lot of people, their confidence is so low, because they're still mad at themselves about a decision. They made it when they were 17 years old.
Starting point is 00:26:10 They're still beating themselves up about a decision. They made about their first business. They're on the third one. Hard of living freely is owning the decisions. Okay, I owned it. I'm always responsible. I'm complete. I'm full.
Starting point is 00:26:24 I'm good with that. Cause here's the psychological trick. If you hate yourself for decisions you made in the past, no wonder you're not making any now. Wow, Brennan, every time you and I get together on the show every month, I know, you know, I get the same message you do, thousands of people like this is just fire every single month when these two guys get together, particularly today
Starting point is 00:26:44 because what you just said is past regret beating oneself up, losing confidence and faith in oneself, looking in the rear view mirror of previous decisions is exactly why people don't make decisions to this day. And another thing you said that's really true, you said freedom. I think there's a misnomer that when you make a total commitment to something that you lose freedom, and I think the absolute contrary is true. I think a total commitment to a business creates freedom because now you can be laser-focused and obsessed in that environment.
Starting point is 00:27:14 I think a total commitment in a relationship, you haven't lost your freedom. You've gained the freedom because now you're not constantly looking around and navigating all of the time. That's bondage. Bondage is having a million different options and different things in life. And the reason decision making is so important is we're in a world today where the options appear to be so vast and so much more than they used to be. Take someone who's dating, they went on a great date last night, but they're on an app. And before that would be
Starting point is 00:27:44 maybe I'll make an investment in that relationship. Now, before they even get back on their phone, ding, ding, ding, ding, they've got nine or options. So it's not really a commitment. And in business, there's all these different things, this coach, this guru, this idea, this software, this make a decision that will create the freedom. The lack of freedom is all these options. Options do not give you freedom.
Starting point is 00:28:07 Now, I know that you want to, you know, certain countries limit our ability to do things. I get that. Having choice and free will is not what I'm discussing. What I'm saying is the lack of total commitment to something is a lack of freedom. There's something freeing. And the reason that matters so much is because you said this earlier too, I think most people underestimate the amount of focus, the amount of obsession that it takes to be great at something, to get incredible, the laser focus. And by the way, with the breaks, but you got lots of options. There's this
Starting point is 00:28:39 an adage of all millionaires have multiple streams of income. That's a fact that's not true. So what most people hear when they say that is they go, well, I got to have nine different businesses. No, you don't. Nine different businesses, when you're starting out as a startup, you're going to be broke because you have to deplete your focus. You got to decide on one. Here's the truth.
Starting point is 00:29:02 Most people became millionaires in one business. And then when they became a millionaire, then they diversified and have six or seven or eight multiple streams of income. So it's a fact that's not true. If I'm full speed, if I was trying to be an NFL quarterback and so were you, but you also played golf, soccer, polo, and you were a competitive swimmer. And I'm trying to play quarterback fold. I'm going to kick your butt because I'm laser obsessed focus on getting great at something and you've depleted yours through too many options. So options are a killer of decision making and they're a killer of freedom.
Starting point is 00:29:44 I believe it's very strongly. and I know you do too. You've got all kinds of streams of income now, but on your client, you got great at something, right? You got to grade at something then you diversify. True? That's exactly true. Yep. That's exactly true.
Starting point is 00:30:00 I think one way to look at it for people is if you have a high level of distractions in your business, the problem is all your decision-making is going on all across of them. You're not making any bold moves. And so most people who build well, they made a bold decision. They went all in on something they built it up. I also think that's just a good rule of thumb is, hey, if you feel like you have a lot of distractions, I promise you're making less decisions. You really are. The distractions is a symptom of less decision making.
Starting point is 00:30:42 When I'm super distracted, it means I didn't decide, I didn't focus. I didn't choose. I have all these distractions. So I think people have to learn, like, no, no, no. You got to really choose. You got to narrow. You got to focus. That's so important, which I know everyone knows. But I think you're exactly, I think you really nailed something earlier at about there's so many choices Yes, I mean I think about I'm glad in my life. I chose two or three mentors You know you and I both were moved by work of Wayne Dyer. Yes, I was like there's I went to the bookshelves There's hundreds of books. I said I'm gonna buy all his yep. That's what I did Yeah, it's like it's like I't chose, I didn't try to follow 70 people. I was like, I'm gonna follow you. And I'm really gonna go deep with them. And
Starting point is 00:31:31 I think having a mentor is a decision, not trying to have everybody, but just pick that one and spend a year with them. I also want to say this, if distractions are a indicator or a symptom of fewer decisions, I want to say something too, so is mental fatigue. If you are wiped out, you are burned out, your brain is just exhausted, you don't even have any creativity or drive anymore. I guarantee it's because you're not being decisive. It's adding up all those distractions, all those parallel efforts, all those, it's like if you want greater peace of mind,
Starting point is 00:32:20 it is being more decisive. So you can focus on fewer things and really cultivate them and build them and see them through versus being torn apart in a hundred different ways and a lot of people Mentally or torn apart in a hundred different ways right now. They're so distracted and they have so many open lines of Opportunity and things Their brain is exhausted all the time so they're not doing any of well, just like your metaphor of being the quarterback and focusing on that versus 12 other sports. You're right. We all have that friend. You guys know that friend you have, like, they just seem to have it figured out. You have that friend, you're like, you know, that one's like, gosh,
Starting point is 00:32:58 me, they just win. Like they make smart decisions, you know, and you're almost like, if I just copied them, my life would be better. Of course, that's not true. But you know, and you're almost like, if I just copied them, my life would be better. Of course, that's not true. But you know, think about that one person. You have your like, man, it's just, they gotta go. They just, they call the right, they seem to know stuff other people don't seem to know. You know how y'all have that person,
Starting point is 00:33:17 okay, you know the person I'm talking about. Totally. I think of you in that way personally. Well, that too I think of, I think of you. Let's get you in all the time. Like, I don't know how Ed does this. I mean, I am not just saying this so that we're both comping each other. I was leading to that person's you for me. He just seems to,
Starting point is 00:33:35 I don't know, you always feel like they got inside info. You know what I mean? Like they just know stuff other people don't. I appreciate you saying that that person's me for you, but truly Brendan, you're that person for me. And I think you're an incredible decision maker, which is why when we started to discuss what we were going to cover today, I've really immediately gravitated to this topic. So I'm curious like for you, when you make decisions business-wise, Brendan's just, you guys, he's just, he's remarkable, okay?
Starting point is 00:34:00 So are there any criteria for you? Like if you're going to invest in something versus not invest, do you bet on the jockey or the horse, you know, is it cerebral? Or are there any other like tactical things that when you're making a decision is part of your process and decision making for you? Because you are, I mean this. I mean, we all have lots of very successful friends. But when I think of that person, I think of you, who I think this person, like if I'm making an important decision, frankly, you guys at this stage of my life, I think I'd call Brendan and say, Hey, man, I'm about to make this decision.
Starting point is 00:34:32 What do you think? Probably that person I would call was Brendan. I don't even I wouldn't even all of men probably. He is that person that I would call. So thank you, bro. Boys, text, at first thought would be, I got a voice text ad. Thank you. I appreciate that. I mean, I really do. I want to hear your answer on that too. Okay, go ahead. I'll keep my Montana simple for everybody,
Starting point is 00:34:54 but this will be, I promise if everybody listening, if you would write what I'm about to share with you down, it's an equation that I use. And I mean, literally, it's an equation because if I don't, I'm lost. It's an equation that I use. I mean, literally, it's an equation because if I don't, I'm lost. It's an equation and an acronym. So here's what it is. The terms of any deal,
Starting point is 00:35:14 the terms of any opportunity. What it takes to do the thing has to be less than what we would consider the output. So the input has to be less than the we would consider the output. So the input has to be less than the output. But watch this, let me take the terms into an acronym. So terms stands for time, energy, resources, money, and the one everyone messes up with when they were thinking about decisions, sanity.
Starting point is 00:35:42 So if you write down terms, T-E-R-M-S, time, energy, resource, money, and sanity. So whatever opportunity is, first I look at that, I go, okay, what's my time? How much of my energy? What level of my resources or my team, any money, and how much of my sanity has to go into this? That has to be less than what I get out. What I'm focusing on on the out is first, return on investment or OI, everyone knows that one. Does it pay out? Does it equal out?
Starting point is 00:36:15 Return on investment. Plus FV, which stands for future value. I don't want just a return on investment. What's the future value of that opportunity? The future value of that business, the future value of what could be there in that relationship or that opportunity. Plus, personal growth, like will I grow doing it? Like will I grow doing it? Plus lifestyle does my lifestyle get better over time or worse? So on one side I know I don't have a visual and but you can all see I'm if you're watching this video I'm literally telling him this I'm not looking at anything. I've done this so many times my head
Starting point is 00:36:58 So I'll summarize it. I have an opportunity to come it up First I go, okay, how much time energy resource money and sanity terms have to go in this thing? I need to make sure that that is less than the ROI plus the future value plus the personal growth I feel plus the lifestyle that will improve. If that's not true, if I got to put more time energy resource money and sanity and I don't get a good ROI future value growth or lifestyle, it's a no.
Starting point is 00:37:31 And it's the easiest no ever. If I didn't have that equation, I would be screwed because I'm a people pleaser. You are so am I. I'll be like, yes, yes, yes, and yes, but I never and Ed knows is money. I never say yes that quickly except for once I'm all in, but in almost every area, when someone comes to me to something, I go, that sounds fascinating. Let me think about that. And then I'll say that because I think that's so good. I don't like adding to things that don't need any more additions. But what I would I will say for me as one energy thing we share in common so dramatically,
Starting point is 00:38:08 I really evaluate what energy is this going to require for me, what will I be left with and what energetically will I get back from it? And energy is my number one currency in my life. And by the way, part of energy can come from actual currency. I can gain a lot of energy from having a lot of money from something too. So that is an energetic addition for me if it's financially rewarding. The other two things I always ask myself is do these things this decision, if I make it, does it align with my values and or my mission and my cause? And so when I say values, I don't just mean ethically or morally, although I do mean that. But there are things I value in my life now, like bliss, like peace, like harmony, like ecstasy and intensity and passion. And so I'll ask myself, does this, if I do this, does it give me more of what I value, or does it contradict what I value? Morely, ethically, is one thing. If it violates
Starting point is 00:39:04 that, the decisions, something I shouldn't do. We all know that, that's their intuition, this is wrong, right? I shouldn't do this. But it's more than that. I value certain emotions and states of being. And I want to know whether or not this decision ultimately long term will deliver on giving me these things.
Starting point is 00:39:24 And then there are certain things that are non-negotiables for me that I no longer want to feel. And as this is going to deliver to me things that I don't value, I mean that I really want to avoid, is this going to contribute to my anxiety? This is going to contribute to a high level of anger or frustration for me. Then I don't want to do it at this stage. And so, I'm not saying that you shouldn't do things that don't cause you stress or consternation or confusion because you should, because you should chase difficult things. I'm painting a distinction here, but does it align with my values long term?
Starting point is 00:39:55 The other thing is does it align with my mission or my cause or my crusade? And this, I'm talking about whether I decide to go to dinner with a couple on another Friday night If these are folks that I'm gonna go to do they they align with my values Do they align if I go to dinner with these people are gonna be more of the bliss and peace and ecstasy that I want the joy that I want The passion that I want am I gonna get those things if I'm associating with them or go to this dinner or does it take it from me? And then is it aligned with my mission and part of my mission is to contribute to the lives of other people, to give them more bliss and happiness, more joy, hopefully more confidence, more peace, more faith.
Starting point is 00:40:31 So I put it through that filter, and it makes things more clear for me when they're blurry. And so when I'm on the fence, especially, you know how you all have those things, you're like, this one I clearly should do, this is a no brainer, or this one I definitely shouldn't do. Those are easy decisions, right? It's the ones where you're on the fence. It's in the middle. It's a little murky and gray, which means you don't see clearly. It's a vision issue. When I ask myself about things
Starting point is 00:40:58 I value and my values and my mission and cause and crusade for my life, it clarifies my vision when I'm making a decision. And here's the other thing I've accepted everybody. I'm going to make a few bad ones. And that's okay. In other words, at the end of this conversation you're hearing from all of us, I've already factored in. I don't know, 15, 20%, 25% of the things I decide aren't going to work out the way I thought
Starting point is 00:41:27 they would. I may be wrong about them. It's okay because I don't have a lot of regret about decisions I make if I've gone through the processes that we've discussed here today and the patterns. I have factored into my life. I'm 52. I've made a lot of bad decisions. I've made a few really stupid ones too, but some of the decisions I've made
Starting point is 00:41:48 They just didn't work out. They were for the right reasons, but timing changed the person changed that misjudge something circumstances You could call the perfect play and football. I just watched it this weekend wide open It was this last weekend the chief said this amazing play all of you saw with this weekend. Wide open. It was this last weekend. The chief said this amazing play all of you saw with, if you watch football, is a pass to Kelsey at the end of the game. And then he reversed passes the ball back to this guy. I think named Tony who scores a touchdown. I was like, this amazing player. I probably have the player's names wrong. They're going to win a very close game. And their referee threw a flag and indicated the entire play. And guess why? The receiver who ended up scoring lined up off sides
Starting point is 00:42:26 His foot was a foot too far off sides. Now does that mean the coach made the wrong decision to call the play? No, does that mean my home's the quarterback threw it to the wrong guy? No, they did everything right But sometimes circumstances are just gonna dictate not everything works out. That's why we have faith Right, that's why we live another day. That's why every day is so valuable. So the last element for me, and then I'll let you finish your friend is, I'm okay knowing going in. I can have the perfect formula and system. And in 2024, 2025, hopefully 25, 55, if I'm still here, some of the things I decide aren't gonna work out the way I think they will.
Starting point is 00:43:07 However, I believe there's a grand plan for my life. And some of God's greatest gifts are unanswered prayers to quote Garth Brooks, right? It's a lot of the things that doors of clothes for me have opened up other ones. Jamie Kernleema talks about, sometimes God's rejection is God's perfection or protection, your protection. And so I'm okay knowing it
Starting point is 00:43:31 gets me in the overall direction. I'm supposed to be moving towards my true north. And that's okay. And it should be okay for all of you guys. So I'll let you have the final word on decisions, brother. Because today's been so valuable for me. So I've decided to let you go last. So what would you add to that? Oh, so brutal. I don't know. That is so valuable for people to hear, especially evaluating against your values and your mission.
Starting point is 00:43:57 I think that really resonates. And I think that by doing that is how you maintain your sanity in life. That's how you maintain your character. That's how you maintain your sanity in life. That's how you maintain your character. That's how you maintain that sense of integrity with your soul. Because if you make those terms equations and you don't consider a sanity that happens
Starting point is 00:44:20 when you stray from who you really are. It hurts later on, but when you get it right, it's just, it's game changing. You feel like you're on purpose, you're on path. And when you're on purpose, you allow a lot of mess. When you're on purpose, you allow a lot of difficulty because you know, that's what, it's hard. It's hard to live purposely. It's hard to make big decisions. So you have to give yourself that
Starting point is 00:44:49 grace and that's what people do. They have the bias of action and they know they're gonna pivot and move and weave and bob as they're moving in direction because most decision-making is direction-making. And know, you're gonna move in that direction and you're gonna hit seven ways from this car and that car and this person, this thing and everything. And you're gonna get bounced around a lot but you're moving swiftly in a direction. You will find and Bob and we've just like,
Starting point is 00:45:17 you know, a football player makes that decision of what that play is or that fighter makes that decision of what the strategy is. They're gonna move with that, but they're going to move with the opponent. They're going to move with life. And so I think that's important is like just knowing most decision making is direction making. And when you do that in the direction of your purpose, you almost always end up in better places. And then my last day, well, part it with this.
Starting point is 00:45:44 Be attentive to whether or not you're making decisions based on your current circumstances or your old circumstances or their peer group around you. Is the decision you're making based on circumstances or community that you had or you have or you making decisions based on the future you want to build. Most people are operating based on their current competencies, what they know, what their current skill set is, and the job, if you want to have an extraordinary life, you're going to make decisions
Starting point is 00:46:21 based on the ambitions you have for the future, Operate in motion towards that, not from what you are now or were, because you can learn, baby, you can grow, you can get better. And so make ambitious decisions, because you can grow into the person in that direction you're traveling. Very good. That's really good. Make decisions with some ambition because you can grow into that person. Yes. Like he said earlier, go back and repeat that one to yourself. And really give yourself some chance to ponder what that means because most of us are
Starting point is 00:46:58 making decisions that are our current level of awareness. And that's our limitation. And that's why our life repeats itself because we're making out of our current level of awareness without factoring in our own ambitions and capacity to grow. Really good, Brent. Really good. This is why we do this here everybody. This is what I love these sessions.
Starting point is 00:47:18 I love it too. It's alright. Alright everybody. God bless you. Max out your life. We'll see you soon. you

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