THE ED MYLETT SHOW - How to Market Like a Genius with Billy Gene

Episode Date: December 19, 2018

This is the interview all of you entrepreneurs and business marketers have been waiting for! Are you wondering HOW to take full advantage of social media and market yourself or your business like a pro? I sat down with the marketing genius himself, Billy Gene and am bringing you all of his marketing knowledge, expertise, tips, and tricks! We are bringing the FIRE 🔥! With over 300 MILLION VIEWS, Billy Gene is one of the WORLD'S LEADING DIGITAL MARKETING ADVERTISERS! If you want to turn clicks into customers, learn exactly how to create BETTER more IMPACTFUL content and get that content in front of the RIGHT people... You MUST watch/listen to this episode! Be prepared to TAKE NOTES, be BLOWN AWAY, and get the MISSING LINKS to your marketing strategy revealed!

This is the Ed Mylett Show. Complete, lead and win. Welcome back to Max Out, everyone. I'm Ed Mylett and today is heavy, duty note taking. Because I have a guru and an expert sitting here with me today. 300 million plus views of his content. And if you wanna learn flat out, let's just call what it is.

If you wanna get more customers, if you wanna learn how to create the right content and how to get that content to people, I have the best dude on planet Earth sitting to my right here. So Billy Jean, thank you. Hey, thank you, thank you very much for having me. It's long overdue.

And I'm gonna start off by cutting you off. Okay, do it. So, let me be very clear. In the last 18 months, two years, like whatever it's been, I've done a lot of like speaking events, teach about marketing, entrepreneurship, et cetera. And I will say hands down, I've seen

anyone that you guys can think of, speak, literally all of them. Like, you name somebody, I promise you, I've seen them, and I'm not just gassing you up. Like I'm not just telling you this. Hands down the most impactful speaker I've ever seen in my entire life. Wow.

And I've seen everyone, you name someone I've seen them. Thank you. So the point where, like last time when we were speaking in LA at Dan Shattleto Dan, Fleshmen's event, I literally, I turned to my team and I just said, we have to get ourselves involved with getting your message out. And like, it transcended my own shit.

Usually you always come from a selfish place of I need to do this, I need to help people this. But I was like, I need to support him in helping people, and that was my thing. That's how powerful your message was. Thank you, bro. Twice in the first time, I was like, felt the same way, never act on the second time.

I was like, no, no, no, this guy is. Thank you. A really good guy. Coming from you, because you know everybody and you know content. And so I appreciate that. And you did say that to me right after the event. I pulled you aside.

Remember, I was like, I have to talk to you about this. This is a thing. And I could see on your face how deeply you meant it, and even though it was emotional for you. I wanted to tell publicly to every single person, listening, you were in the right place, listening to this. Thank you, so much. It wasn't possible before, like you couldn't just go into

and be a fly on the wall on someone like you, spinning advice. So I know today is going to be focused on how I can help, but I wanted to commend you and just say that to you. I very much appreciate it. I know you're going to do that. Thank you. Coming from you, it means a ton because I'll be honest with you guys,

we talk about maxing out. I have the best person in the world to what he does here. And so, and the amazing thing about him too, is he's willing to give up so much information for free to people that you would normally pay thousands of dollars for, because he knows how skilled he is at actually executing on this stuff. So thank you for this today in advance. Everyone, you have to take notes.

You're in your car, listen to this, you're going to go back and listen to it again. So give them the full-throated version of what you're about to tell them about documenting, having a videographer, and what the world's going to look like, say for your two-year-old daughter going forward. Boring will put you out of business. Boring will put you out of business, Boring will put you out of business. And let me explain for the skeptics out there they're like, what are you talking about?

And by the way, you're only skeptical because you don't want to do the work. I'm gonna not explain. If you and I decide to go to a restaurant after this. And let's say we're in a new city and we haven't been before. What's the first thing we're gonna do? We're gonna Google, we're gonna look up restaurants.

And there's gonna be one that has images. There's gonna be one that has like testimonials and it's just a picture of someone with a couple of words below. And there's gonna be another one. They're gonna have a sick ass video tour. They're gonna have music. They're gonna show the type of people

that attend the restaurant. They're gonna show the surrounding areas and what the energy is like. Who are you going to choose every single time? That one. That's why it's going to happen. Because the people who are hesitant and dragging their energy is like, who are you going to choose every single time? That one. That's why it's going to happen. Because the people who are hesitant and dragging their heels on this,

they are going to lose because their competition is going to adapt and then that everybody has to play. And you're as simple as that. You're a thousand percent right? And here's what amazes me. When people listen to that, they think, yeah, that's true of that business, but not my. You can't create a business.

Any product that I can think of, where this does not apply, so stop telling yourself that, stop resisting this change. I'm telling you right now, if you're not documenting the journey, if you're not creating content, we're going to talk about this in a minute. You're going to lose eventually. You're going to lose. You need to understand this.

I finally embrace it, even in my own industry, in the financial services industry, the one that I come from originally, I still think there's people in that industry that think it. You're fools, you're wrong, you're going to get smoked by those that do create a real experience for people that create entertainment. And a tangible example, you guys, like when websites came about, it wasn't that long ago, everybody had an insane amount of hesitance to even having a website. And then the people who actually took the time to build a website, they're dominating an SEO. Same thing goes for YouTube. People are looking at YouTube and they're like, ah, I don't know about this YouTube thing,

do I really need to do video. The people who got on YouTube a decade ago are now making millions and millions of dollars. And it's because, not because they're the best. By the way, right now is the biggest time where you get an A for participation. Because the people who participated in YouTube early are making millions of dollars, have millions of subscribers and they want the best.

They weren't necessarily the best. Or are the best. 100% right. And to your point on that, just as we're going back and forth, the longer you wait, the further behind you are, the longer every day you wait, the harder it will be for you to break through. More and more, you've got to be better and better than you used to be to make a breakthrough now.

If you give everyone a materialistic thing to buy that will help you out. I want you guys to buy a watch and on the watch, I want you to replace the face. And I want the time to say now. That's so good. I'm going to pick this watch. I'm going to send it to all of you for free. And that's it. Every time you want to win, should I do that?

It's right now. Yeah, that's a fact. And by the way, what we're going to do now, we're going to step in. We're going to finish the story piece. But now you're going to step into what I know about this man. We're gonna step into his brilliance. He calls him superpowers. You have a lot of them.

You distill it down to one, but I think one of them is you, and you won't acknowledge this. I think you have a high IQ. I think you critically think quickly, and I think you have an unbelievably, which all great visionary people do, to take very complicated things and make them sound very simple,

which is why this is gonna be so good we're about to transfer into. But we need to know how you get there to step in, because it almost became out of almost like necessity that you end up in the space. I worked at a call center, enrolling people into online colleges, it was a college called Ashford University,

and my job was to make 600 calls a day and enrolling people into the school. I'm not even getting started on there but that's where my passion for education really sparked because it was the opposite. Like before it was you know what are these people at the San Diego know that the people in welfare don't know but at that school and I don't want to talk about anybody ever but to me they were calling people who never graduated college, and they were saying, do you want your degree? They were getting them to fill out fast reforms to get money, and then giving it to them,

they would never finish, and the company would still get paid, but they were really taking advantage of uneducated people. And once I understood it, it just validated everything I said in the beginning, the difference between welfare and educated, like it was just, I got really upset. But then I also learned things from them and I learned that like there's a 6,000 employees and I learned about online education at the time. And so I found this company that was selling online quit smoking programs, that will be what quit smoking. And I said, dude, if I can take your program and put into the online classroom format, then we can make billions of dollars. This is crazy.

And so I called up a friend whose mom just made a bunch of money from inheritors for selling a house and I knew that. So I said, hey man, let's get to this online education stuff. I pitched him. He gave me 30,000 bucks. I made the stupidest mistake I've ever made in business. You guys should listen to this. This is why you never, people ask me, what's the fastest way to build a business, find somebody who's already done that and ask him how to build a business. That's step one and always step one.

Dude, I bought 30,000 bucks from my buddy. Okay. I spent 27,500 of those dollars on the biggest mistake ever. Which was. It was on technology to actually host the online courses. And in my brain I called one company and they said we can do it for X price so I thought that's just what it was. So I took all of the money my friend let me borrow gave it to there didn't think about anything else and we lost it and here's what I

found out a year later. The platform that I paid for was actually free. Oh gosh. I paid them to customize it for us, but it was actually free. Oh my gosh. I could have, and then later I ended up redoing the same thing. I ended up paying someone 500 bucks to do the same exact job except that. Gosh, that's crazy. I'm telling you, if you are an entrepreneur underneath the million dollar mark, there's only two things stopping you.

Ignorance and arrogance. I am body both at the time. This isn't so hard, I can just figure this out. And then ignorance killed me and I cost myself everything. Wow. Long story short, through trying to sell this online course thing, I stumbled across this thing called Facebook ads. Yes.

And that is where it all changed for me because I made money literally while I was sleeping. Sleeping. And it changed my relationship with the thought of money, trading time for money, and I was like, this thing's gonna take over everything. I got obsessed with it. I started buying courses on it because I wasn't gonna try and figure out my stuff out

and I started practicing and practicing and practicing. And literally for two years, I took on a couple clients, I didn't make any real money, but you were willing to work for free for a while too. And that's a lesson entrepreneurs need to hear, right? So that's how I got all of my experiences. I started just telling people, hey, I can work for free. I went my own way with that smoking company.

I was like, this is actually what it is. I'll give you guys a play-by-play. If you're really hungry for clients or customers, you can apply this to any industry. I went to Monster, Craigslist, and Indeed. And I looked for people who were looking for marketing. I would make them a screen capture video, meaning there's a software called Camtasia. It's free, 30 days for a trial, and you can film your

screen, plug in a microphone. So I would go to their website and say, hey, what's up, my name's Billie Jean. I know you don't know me, but I'm looking at your website, and here's what you can fix to start making more money right now. If you like more advice, call me. Bro, I didn't sleep. I woke up every single day. I did the same process. Again, finally I got a call. And there was this Swedish lady,

this company called Kids in the House. The big parent of the company, probably still around doing the thing. And she calls and she says, Hey, I love your video. We'd love to help you. Can I hire you to be a consultant? I said, what the fuck is consulting?

I don't know what consulting is. This is crazy. But like, I just needed my, I was like, whatever. Sure, yes, like, man, absolutely. Tell me what your consulting needs. Probably what. Law story short, she ends up paying me a thousand bucks to consult for her.

I went up there, I showed them what I can do and I realized it was validated. I knew what I could do. And then I did that same process again and again and again and again, I started getting clients. can do, and I realized it was validated. I knew what I could do. And then I did that same process again, and again, and again, and again. I started getting clients, and now I had an agency, unaccident, not on purpose. And then finally, I took all of the winnings I was getting,

because I was killing it for people, and I recorded a short video. And here's exactly what I did, I'll give you guys tactical step by step. I went on Amazon. Okay. I got a green screen for like 40 bucks. I got a tripod, which like 40 bucks. Okay. I got a tripod which

cost me like 20 bucks. I got a microphone cord, a lava-lear mic which probably cost me $7 and I sat down at my parent's house and I said there was a wetsuit company I was working at the time. I said hey everybody I made a short video and I said hey everybody here's how I sold a $150,000 with the wetsuits using Facebook ads on a $6,000 budget. If you want to see how I did it, click here. And I brought them to this 10 minute video of me outlining exactly what I did. At the end of it, I said, if you want to work with me and you want me to do the same thing

for your business, click the button below and schedule the time to talk with me. $10,000 the next day. Oh my goodness. So here we go, everybody. Now. $10,000 the next day. Oh my goodness. So here we go, everybody. $10,000 the next day. I went from nothing, parents house. My parents talking to me like, are you ever going to figure this thing out?

You're really just playing video games? Everything you can imagine. $10,000 next day. Okay, so you say this, by the way, you did theirs, what you embody. So everything Billie Jean talks about he does, okay? And so you talk about different, differentiate by demonstrating. Yes. Okay, and so that's really so you talk about differentiating by demonstrating.

Yes. Okay, and so that's really what this is. This was your demonstrating. First things first, everybody. Number one, if you need to begin to document. So you said something, elaborate on this. Demonstration outclasses proclamation. What do you mean by that? In other words, it all started from fear.

I didn't graduate college. Everyone I was selling to was a 45-year-old white guy. I was black that cursed like a sailor, with a lot of energy. I completely, myself, I told myself, they would never take me seriously. So how can I get these people to take me seriously? Is I have to show them 10 times the amount

of proof than the next person. So I made videos not because I wanted to, it's because I didn't think they believed me without them. So I made these videos and I put them out and I demonstrated. And then I realized I said, look, I don't care if I'm black, white, yellow, purple, whatever it is, we all speak the same language. Green. Green. If I can show them how I can make them green, they will buy. And then I went from doing that process. Next thing you know, I'm working with some of the largest franchises in the world and I got 300 locations of one franchise and it worked with like I don't know like a thousand companies. Yeah, by the way Really subtle thing he said there that you're missing. He said if I could show them not tell them

Yeah, so many of you are trying to figure out a different way to tell people your story You need to show them your story. Just think about that one insight that one thing even your presentations What are you showing people supposed to tell them, what are you demonstrating instead of proclamating because people proclaim stuff all the time. And there are, look, some of the things you believe about yourself that could be hindered, it says are true. It may, it's true that there's a hindrance to some extent

with certain people taking certain other people seriously in business. But they'll always take your demonstration seriously. They don't care how freaking old you are, young you are, black you are, or white you are, if you can demonstrate the results. Exactly. This is a powerful, freaking thing that you talk about, man. So you end up getting great at this.

Let's talk about some of the things that I think you're really great at, okay? So, and these are things that I think is gonna teach people a big time. You talk a little bit, I'm just gonna go off my notes here because I don't wanna miss any of these things. You talk about your three E's. So, we're gonna, we're talking about creating content. I'm gonna tell you what I told you,

I'm gonna tell you, tell them what I told you off camera. I think you create the best content. And so, it's the best content. And to the point where I think you, I told you this, I think you don't have a Netflix show or a YouTube, reminds me of Amanda Cerney in this space that you do an ad, we'll talk about this a little bit later,

you do an ad, you tell them it's an ad, and I watch the entire thing because it's so good. So his content is incredible everybody. And so there's a clue. Everyone listening to this, which business would be doing better if you got more attention. You got more views, you got more downloads,

you created more content. What are your three ease for creating content? Entertain, educate, execute. Okay. In that order. Okay. So, and I will just take a step back. I'm not gonna go too technical,

but I need you guys, just focus, put your cell phones away, and grasp this concept. Facebook, Instagram, YouTube, which is where most people are trying to start their business right now, they are auction sites. And in the simplest forms I'll explain it to you like this, they make money when people click their ads. So if you post content that is boring and people are ignoring that, they track it. And they

say, whatever this person posted, it's making people want to leave our platform. Well, if they only get paid when someone clicks on their stuff, anything that's bringing people away from that, they want to off. So if you've ever created ads on any of those platforms and you're wondering, why aren't they showing my stuff, it's because it's boring, and they punish you heavily for it.

Does that make sense without going to? Big time. Really good. Yeah, so that's the entertainment part. It's remember, people go on social media because they want to be entertained. You want to see your clients. Stay there.

I'm very nervous. Did you catch that? I don't think everybody knows that. I don't think everybody, I think people think that people go to social media for information. They don't. They go to social media to, I didn't interrupt you, but I want everyone to hear this.

This is a shift for everyone listening to this. I don't care for your in fitness tech. You make sandwiches, okay? They want to be entertained first. Go ahead. They, and thank you for, for, for driving that home because think about it when we go on, usually we're bored. That's why we go on social media. We're bored in whatever the hell we're doing. And so we want to look and see, our cousin just had a baby and we want to look at pictures. Someone that you know just got engaged. The president just said something you either liked

or you didn't like. You want to see what France that you want to high school with are currently doing. Just remember, you're competing with that as an entrepreneur. So if your ad is a still picture that you found on Google Images with a short headline asking people to buy stuff and they came on to see a picture of their cousin that just got married, who's going to win that every single time?

That's why it's required to entertain because you've got to compete with that. And once you understand that, that's huge. And a big part of that, and to even go further into it, is meeting customers where they're at. So it's interesting concept, but I want to explain it. So take someone like myself, where I educate entrepreneurs on how to get customers, et cetera. Well, sometimes people will see our ads and they say, this guy's a d-shirt he showed his Ferrari.

This guy, you know, why does he have to show his office with this team and all of those things? And this concept is important, is because it's always about meeting the customer where they're at. When people are just getting started in the entrepreneurship, we think that success and happiness means nice cars. Sure.

Nice houses. That's what we believe at that time. I think, and you can, if you disagreeing with me right now, when you're a kid, what do you have on your wall? Pictures of nice cars, beautiful women, etc. So when you're trying to get someone's attention, I need to show you what you think. It's a reflection. When you're on social media, you're looking at a fucking mirror.

I'm showing you what you think is success, etc. blah, blah, blah, blah. And then once I have your attention, now I can educate you, boy. You get five seconds, and there's three, can I go in? now I can educate you boy you get five seconds and there's three can I go in yes there's three ways to get people as attention online even if you consider yourself boring or maybe more introvert here comes brilliance folks so props and I'd write these down props music and environment okay props, and environment. So, essentially, think about whatever industry you guys are in. If I'm in an attorney, then everybody that I'm targeting is going to recognize a gavel, a courtroom, etc.

And the first thing you've got to do is you've got to use a prop in your video to get their attention. If you're an entrepreneur, maybe it is a stack of cash. Maybe it's a cash cannon gun. Maybe it's a, I don't know what stack of cash. Maybe it's a cash cannon gun. Maybe it's a, I don't know what we look at. Maybe it's a car, whatever the hell it is. And so one thing I'll give you two resources. One's called Shindigs.com with a Z.

The other one you can use Amazon, but what I want you guys to find is oversized items and really small things. So if I just hold up a shot glass, maybe it gets your attention. But if I find this exact shot glass, and it's literally five times as big, and I say, I'm letting myself, we're gonna take this, what's gonna happen in that first five seconds? Yep, you're gonna watch it.

And what's the difference? It's just bigger, just bigger. So when everyone to think about props and how you can use that in the first five seconds, secondly, what I want you guys to think about is environment. And I'll give you an actual tactic to do this, is if all of you go on Google right now and you Google these exact words,

top 10 most interesting places in my city. Okay. Top 10 most interesting places in my cities, and just shoot your video at those places. Really? Immediately people will stop because it's a pattern in the rep and something that they're not used to seeing.

The same reason why people watch this, because they see this beautiful home. You got it. And a very small percentage of people in their lives will be able to see something like this, so they pay attention. So again, in the tactics I'm giving you guys right now are cheap. It may cost you a couple bucks to switch your environment is free. Just don't be lazy.

Catch your bus, catch a new bird, catch a lift, carpool, do what you got to do. And then the last thing you got props, you got an environment next to music. So I'm gonna give you extreme tactics here, two websites, one's called audiojungle.net. And the other one is called artlist.io. Now the beautiful thing about these websites in particular is they let you search for music based on emotion. So if you want someone to feel angry

when they're watching something type in the word angry, they'll give you tens of thousands of songs. Sad, mad, happy, go lucky, whatever word it is, we use it. It'll populate songs and here's a cool thing. They'll give you music that you can use in the video legally. So right now if you try to use like a song that's on the radio, they're going to say, you can't use this. And guess how much it costs? $7 per song. Seven bucks. So these are all tucks you can do.

So right now if you wanna hit someone emotionally at their courts, go to that freaking website, type in emotional music, and then you categorize to get super tactical. Categorize the songs by best sellers. So now you don't even need a musical ear because the stats will show you what people already like. I already show you.

Okay. Probably the most content Rich show I've done so far. And stuff that they will really use, which is gonna lead them to you in a few minutes. So I hope you're all getting this. I promise you this in the beginning. I told you. And also too, it goes beyond like,

some of you are like, well, I don't have a established business. Well, how I can use it? Well, if you want to start a business, you're going to need to sell a partner, right? Make a video and to sell them. I started making videos because I made videos out of laziness. Is everybody in the class was forced to do a PowerPoint.

And I didn't want to do a PowerPoint because that seemed confusing to me. So I asked the teachers, can I just make a video instead? And everybody always loved my presentations because they were just simply different. So like, and that's the thing people don't realize is, we tell ourselves all this, why we can't start our company or chase the dreams,

because we don't have the capital, we don't have the cash, et cetera. Dude, people have cash. I have cash. He has cash. You could set us with a really dope video and we'd probably both give you cash if it was that good. I mean, like right now, I would exactly,

someone really hit a great video that used all those elements we talked about, right? Like, let's say you took a giant picture of both of our faces and then you put it on like a popsicle stick and you did like a video and you put like intense music and you did slow-mo on your iPhone that you can click a button and do and it was like, eh, didn't believe it. We're fucking paid to, I don't know, pulling shit on my iPhone. No, it's totally true. And so the other thing you do that you do,

like amazingly well, is you talk about making people laugh or smile too, right? So is that something, what if you're not gifted at that? Number one, let me ask you that. But so is that something you would also recommend, you do it, but should everybody be trying to do that make people laugh or smile in their content? Or is that something you do?

Good question. So this is actually kind of a controversial subject that I kind of touch on next. And I feel two different type of ways about it, but a lot of times people believe that, you've heard the expression, like, double down on your strengths, triple down on your strengths, like, forget about your weaknesses.

But for a lot of people starting out that are watching this, you don't have a strength right now. The only reason why you find your strength is from one thing is you experiment. And you need to experiment as fast as humanly possible to find out what you like, what you don't like, what you're into. A lot of people believe, well, I don't do video

because I'm not entertaining, I'm not funny, I'm not charismatic, all of those things. Here's what I challenge everybody to do. This is probably the most unconventional business advice that you'll ever get, but I think it may change your life. I challenge everybody to do. This is probably the most unconventional business advice that you'll ever get, but I think it may change your life. I challenge everybody to pause this video right now, go to Google and type in these words, local improv class, local improv class.

And if you've seen the show whose line is it anyway or something like that, go to it. It's probably cost you 15 bucks to go, maybe even free because they're looking for members. And just you will discover things about yourself that you never knew. You may be a thousand times more entertaining than you thought. You may walk in, everybody may gravitate towards you. You may be onto something already. You have no idea because you've never experienced it. Yep. And what's powerful about you're doing is because in the absence of that, by the way, and I completely agree with you because I didn't know that about myself. And the absence of that, you've given them other ways to grab attention, whether that be the props or be the sound or be the setting and so there's other ways other than just that yeah, but I wouldn't

Discount it as you've said because the other thing that you're gonna find out the more content you produce the more you find your groove the more you find your rhythm The thing you do in your content that I think is fascinating too is that when it comes to ads so Let's talk about ads just for a second then I'm to ask you a hard question that I'm interested in. But in the ad, one of the things you do that I believe in is like, you tell them it's an ad. In other words, I think one of the, this is even in closing and selling in general. I think one of the dumbest things people do is pretend they're not selling. Pretend they're not closing.

Immediately, you've built mistrust in somebody because they know you're selling. If you're going to my house with your product, you're there to sell it to me. If you're on a stage speaking, you're there to sell me something. If I see your video, you're there to sell me something. So I think you embrace that. You do it all the way to the extreme of an ad. And I'm not a dummy. When I watch an ad, I know I'm watching an ad, but your content is so freaking good.

And I know you and your friend, I've been in the operation where you create all the content content which by the way you guys is unreal his operation everyone who's been there talks about how sophisticated your operations but having said that you tell them throughout the whole acid am ad and I still watch the whole thing because you think if people know you're selling them or you're advertising to them that they won't continue to watch and it's a zero factor if you in it. So talk about that for a second. So for my theater buffs out there, it's called Breaking Down the Fourth Wall, right?

Which is essentially like what we're doing. We have to get interviewed with each other, right? We have a conversation. But then we'll turn to the camera and we'll actually address you guys as human beings and people because we know that you're people watching this. And so when you look at the biggest brands in the world, the Fortune 1000 companies, 99% of their content

doesn't do that. They just place their insurance company in front of you, and that's what it is. And they almost belittle you by making you think it's just weird. So breaking down the fourth wall is one of the most important things you can do with a successful advertisement in today's marketplace is literally start off the ad.

Like I've started off some of my ads, it says, hey, hey, hey, hey. I've spent a lot of money to put this ad in front of you, so pay attention. That's how it starts my advertisement. And here's the thing, the number one thing that keeps people interested in your ad is one word. It's curiosity, simple.

And it's the most powerful thing you can do in storytelling, emotionally selling. And here's a good way to check yourself when you're creating a video ad, is when you're watching it, are you still watching to find out what happens next? If there's any dead space and the whole thing, when you have no idea what's going to happen next,

then you're going to start dramatically seeing people leave your videos again and again and again and again. So you always have to have that something of like, what are they looking for? Like even this interview, so for example, some people you may watch because you want to find out about video content and that got you. But other people, you're just like,

oh, I want to see more of Ed's house. Right. Curiosity, there's so many different ways to layer it. So that's the whole thing. So in a second, I'm going to give you guys the three best one liners to close anybody via video. So I think you should keep watching. Ah, so good. Now you can't click away, right? Okay. By the way, I don't even have those. You're going to want to find out. So like that's the curiosity. So you guys like, and by the way, just take a look at some of this content.

You're gonna see this all demonstrated. So someone says, hey, I'm in a business. I'm not gonna advertise, but I'm on this content creation thing. And I get that I should just be documenting my journey. By the way, just the fact that you document your journey, people begin to want to root for you and support you. Just that alone that there's documentation of what you're doing, what you're struggling with,

what you're going through, it makes it, and I think people, one thing you talk about that I love that's true. And the reason that I wanted you here today is that I did some of these things by mistake, and then when I hear you illustrate them, I go, oh, I do that. Some of them I make the mistake of, that's why I'm not more successful. But like, for example, it's by no mistake that a lot of my videos have a Pacific Ocean behind it. And so I've had these unique environments, right? I try to do something entertaining. I'm certainly try to do something in the educate, but I love what you said about imperfections. Everyone watches like, look, I'm broke

or I don't look the right way, or I'm in the fitness space, but I'm not yet super fit, or I'm an entrepreneur, but I'm not yet super wealthy. And they think these imperfections are a hindrance to them posting or a hindrance to them gathering a following, you would say what to them. It's the entire story. It's the entire reason.

Like you don't watch a, you don't watch Game of Thrones to see a successful king be a king for much longer and have like everything when people love to see the trials and the tribulations. And so like for example, the example we gave earlier when we were talking about it is just imagine if here's a quote that I think sums it up, I'm looking forward to the memories of right now. So I just think that all of you are along your journeys. Some of you watching this will create billion dollar companies. And you will get someone in a decade from now that will ask you how the f*** did you do that.

And when you can say as opposed to telling you, I'm going to demonstrate and just show you everything changes. When they get to see the story, the other characters and cast that were involved, that's your family and friends, your competitors, the times you fell, etc. That's when you stop building a following and you start building a brand. That's when people get obsessed with you and they become raving and they watch everything that they do is because they saw the hardship. You guys ever seen a TV show and the first five seasons were fire, but the freaking last two were absolutely horrible, but you watched it anyway.

You were too deep into the story. You had to see how it ended. It was boring, it wasn't good, there was new writers, everything would bad, but you guys got to see what happens now. Yes, stick around. Brilliant, brilliant, brilliant. And the other thing is this, Mike Proo will tell you this, everybody, by the way, Mike Kru to go back to Billy Jean's earlier point, I just want to illustrate this, all these guys that worked for me started to work for free. They're willing to prove themselves, not enough of you in the entrepreneurial space as he said earlier, or willing to go out and prove yourself and work for nothing

in the beginning to demonstrate how great you are. And you want to hear us what's so weird about that? Yeah. Because you only see this in entrepreneurship. Yeah. If all of us are going to be doctors, say we decide to be like open-heart surgeons, we understand that it's going to take four years of undergrad, another four years of like, you know, of grad school. Yeah. We know it's going to be another four years after

that of residency. We know to do that, we're going to have to invest in borrow $300,000. We know we're going to have to eat top ramen and crash with people that we don't want to live with for all of that time. And we understand that. Only in entrepreneurship would like, yo, I'm going to buy this one course for 200 bucks and I'm going to be rich in six weeks. So true. Where did the patients go? So true. Like, why do we think we can skip the steps of success in entrepreneurship?

It's weird. It's weird, but no one says it like that. No one compares it to another career that you might be successful in, and that's 100% true. By the way, the other part of it that's even more crazy is the people who are entrepreneurs who aren't even willing

to invest the capital to learn these things. And then they think they're going to become successful. It's extreme. Like if you're not investing in programs, you're not investing in advertising, you're not investing in podcasts like this. Like you're crazy to think you're going to be successful. And you know what I mean? It's because all the content that we see as entrepreneurs is destination, meaning when you watch your episode of Shark Tank, all you see is the pitch. And then two seasons later, you see the update of how they made a million bucks.

Therefore, you believe that's what the truth is. And as we come up to this next five, 10 years of content, we're gonna see more journey and those expectations will change and people will get educated on what it really takes to be an option. Like what you said are about documenting your journey is brilliant. And it's like, it's my great regret that I sort of built most of my career

during a time when I didn't document it because there wasn't such a form. And now, my content that's the most engaged with you guys is when I'm documents. The vlogs I do when I go speak at different events. And so people love the documentation during, I find myself watching people's content, you guys. Oh, this is me, who aren't even successful yet. But it's just I'm fast and I love documentaries on Netflix. Like the number of things I want you, I love watching. I love, I love reality TV.

I love documentaries. I love sports. They're all the same exact thing because they're documenting the journey. So you don't have to be on the other side. The other thing I just want to acknowledge, and I'm going to ask you a question because this is just like, this is like some of my favorite stuff we've ever covered on the show is that you're imperfections work. So you know, one thing about the show everybody and then Billie Jean's gonna talk about this. I don't shoot the same video 10 times. And so when I shoot a video that you see,

almost every single time, unless I completely screw up, it's one take. They know me around here for doing one take because I'd rather post something with a slight imperfection because I think it engages the audience better. Because I want the imperfections, I want the real thoughts, I want the interruptions,

I want the hesitations, I want the real thoughts, I want the interruptions, I want the hesitations, because it's those real things that on your content, it doesn't have to be the perfect picture with your FaceTime edit and every filter and every word right in your post. You speak to that, especially in capjunks and everything. Big time agree. Okay. And let's just simplify it all. When people are watching your content, well actually let's stick a step back before that. Yeah. Entrepreneurs that are watching this. If your customer believes you 100%,

they would buy all of your stuff. Except that truth with me. So for example, if you're a coach that helps people get X, Y, and Z result, if they actually believe that you were the person to get them there, they would give you money every single time. If there was a business coach, and I believe I would triple my income

as a result of working with them, I would give them money every single time because that's the logical thing to do. So when you're creating your content and when people are stalking you, all we're looking for is one question. Can we trust you or are you shady as... Trif...

So we actually care about. Even when art, like you got kids or something like that, or you're on Tinder or all that stuff, when you're stocking someone and you're going back years back to see their pictures and what they do, you just wanna know, can I actually trust them? Are they not a serial killer? So the imperfections are what make people trust you.

Oh my God. When someone is so dialed in and they're buttoned up, the first thing you say is, whoa, something's off about them, motherfucker. I don't know, just everything. Every word was perfect, they seem so rehearsed and they're buttoned up. The first thing you say is, ooh, something's off about that motherfucker. I don't know, just everything. Every word was perfect. They seem so rehearsed and they so polished. Someone's off, I can't trust them.

Even take our president, but if you like, we're not, listen to me. He was the most imperfect candidate that you could ever imagine. He said inappropriate things like that, like whatever. There was a piece of him that everybody related to, which is like, damn, it's not perfect. You, okay.

Let's stay on that just for a second, because I wanna, I wanna agree with what you just said about something, and by the way, zero politics here. I have a theory about voting for president, because I think when you look at that, it'll actually tell you how your whole business life should work, too.

I have two theories. One is the more imperfect person, that's the more real person. What I call vulnerability, I talk about vulnerability, typically wins, and secondly, the more imperfect person. That's the more real person. What I call vulnerability. I talk about vulnerability. It typically wins. And secondly, the higher energy person. So, so so I mean that you just it's just now the second. It's a fact because if you go back to those you that are political, you know, history and times, go all the way back to Kennedy Nixon. And pair the two candidates against each other and ask yourself which one was higher energy?

Higher energy. Kennedy, your next, Kennedy. You can go all the way through, all the way through Jimmy Carter, Ronald Reagan, Reagan Mondale, right? Go all through all of it. Bill Clinton and whoever George Bush is dead, right? You can go through all of it. George W. Bush, how George, because he got to run against no offense, but he ran against

Al Gore and John Kerry, slightly higher energy than those guys. Barack Obama, John McCain, higher energy guy, right? Barack Obama, Mitt Romney, higher energy, right? And quite frankly, Hillary Clinton, Donald Trump, higher energy wins, and the more real person wins in every single election. I started seeing TV commercials for Facebook like three or four years ago, and they were advertising this one thing that was called Facebook Live, which a lot of people familiar with now,

click a button, now you're live broadcasting. So what Trump's administration did is every single city that he was campaigning and they went Facebook Live. Really? Hillary wasn't. And this is, if you look at the difference of reaching more people, people like statistically.

So what would happen is, let's say Hillary is out of rally. She's reaching 10,000 people in the room. Dolls, same place, or different place, 10,000 people in the room. He's Facebook live. That 10,000 turned into three million. Wow. She lost by default.

There was no, she was out reaching people. He was out reaching people with so many ways. People don't realize that the difference was Facebook live. I don't care what any historian says everything from a marketing standpoint. If you look, the difference was Facebook live. You reach more people. any historian says everything from a marketing standpoint. If you look the difference was Facebook live, you reach more people. Wow, that's brilliant. And by the way, you can go back even to talk about this stuff. You can go to this

page. Go look at that. And obviously a lot of you know the Barack Obama's history when Barack Obama was people, people did not know who he was. When he was just running on the Democratic side, it was his utilization of social media that got him to go right past Hillary Clinton when he ended up winning the nomination. Then ultimately the presidency too. The point is, how's this transferred to you? Energy matters and creating content. Energy is influence and obviously utilizing these different forums and also imperfections

are a value to you not a negative. And I'll throw a third one. Trends and timing. So for example, like you said, Barack, he came on just when social media got going. Trump, he leveraged Facebook Live right when it first got going. Right now you guys, that same thing,

that shift, that paradigm shift is happening with video. The people who own video, the people who realize video is not going anywhere, and that in three to five to maybe seven years, every single company will have a videographer in house just like they do a salesperson. The person who owns that the fastest and goes all is in on it, you will crush your competition. Oh boy, that's huge. That's real.

Listen, that's real everybody. Did you hear that? The faster you just accept that truth, you're ahead of the curve. You have to be documenting the journey. You got to have a videographer. Let me ask you something I didn't, I didn't know I was gonna ask you, but I'm curious about your thought on this.

I think there's people listening to this and I wondered this myself. People say, hey, Facebook's dying. That the engagement level on Facebook's dying, do you, because I know we're gonna talk about what you're the best on the world at in addition to all this in just a minute. Is there any validity to the,

a drop off of engagement on ads on Facebook or utilization on Facebook? So, love a question. A couple of things. One thing I want everybody to realize is that Facebook, Instagram, YouTube, Snapchat, email, text, someone like myself looks at all these platforms as tools. For example, if something goes wrong in this house, sometimes we might need a hammer, sometimes we might need a hammer. Sometimes we might need a screwdriver. Sometimes we might need a saw. That's how all these platforms are to me. There is no one is better than the other. They're different tools to solve different problems. But then on a bigger notion, you guys got to look at this, is Facebook, quote me

here, is not going anywhere because here's the difference. Facebook, it's over 2 billion users on it. Nothing in history has over 2 billion users on it. Nothing in history has ever had anything close to like that. It's not even in the same room. But bigger than that, Facebook has a hostage. Our memories. People don't understand that. Facebook has a hostage on our memories.

I have a decade of my best experiences of my life, which arguably someone say that's the only thing life is. There's a collection of experiences. And Facebook has them. They have our entire lives in there. Most of you went to a point in your life where you're like, I'm gonna deactivate my Facebook account. We saw you three months later.

Wow, that's so sad. It's so sad. It's just real. So they have our hospital memories, and for that reason, they're gonna be around forever. And then people are like, when people are shifting to Instagram, they're gonna own Instagram.

They're right, they own it. They're just pushing PepsiCoq, they people are like, when people are shifting to Instagram, they're on Instagram. They're right, they own it. They're just pushing PepsiCoq, like, you know, they're just pushing you to their other thing. And so what is happening though, is the demographic shifting, like Facebook's a little bit older,

right, the behavior's different on the platforms. People will tend to read a little bit more versus Instagram where people like to scroll and just kind of see like the image, the picture, the like, so behavior's different at all of them. YouTube people will more go, they're more likely to binge and to go to several videos again and again and again.

So it's really just understanding all of the mediums and how they can work together. Anything on that you want to share with people in terms, so your theory is they should be on all platforms. I think you should start and dominate one. Okay. And you should choose that platform based on where your customer is hanging out So like the fitness people that are watching this Instagram is where your customer is hanging out That's like your thing

Any changes for every single industry, but I think you should dominate one and then trickle into the others because most of the time when people are Starting out they don't have the resources to attack all of them at once So like when I was for example like GaryVee's office, right? The students got 25 people just working on his personal brand. I have six people. You see our ads, our ads have been seen what over 300 million times, I have six people working on that.

That's on the light side, right? That's videos, but there's sometimes where there's 11 people just working on pushing our content to different platforms. How important is the caption or hashtags or we pass that time? No, no, for sure. They're a thousand percent important.

Your caption goes back all the way. We're talking true marketing and direct response. Captions were in newspapers. Yes. Captions like headlines, a headline. It's just a simple answer. Every single time you post anything, why should I look at this as opposed to that? Is there any other tip on the caption?

Should you get your attention in the first line? Yeah, I think you would tell them on the couch. So with the caption, what I'll tell you guys is you can do a simple exercise is if you have a blank piece of paper, you guys want to pause and take a blank piece of paper out, and I want you to draw a giant capitalized letter T. By the way, I'm using curiosity right now. I'm having you draw something.

You don't know what you're drawing. So you got to keep watching. So piece of paper, giant capitalized T. On the left hand side, I want you to write the word problem. On the left hand side, I want you to write the word problem. On the right hand side, I want you to write the word solution. Then at the very bottom, I want you to put audience. Who specifically is your ideal customer? How old are they?

What TV shows do they watch? What gender are they? What color are they? What bars would they probably be hanging out with? Cool. And then ask yourself one question. What are the top 10 problems that those people are facing? And literally go through and write them out.

The top 10 problems that that exact person is facing and then on a solution side, write the ways that your product or solution solves them. And guess what, you just have content for 10 days. Oh boy. And then you know what you do for the next 10 days, go through the same problems and give them a different way to solve it, because there's more

than one way to get a cat. Oh my gosh. And now you have your content, it's done. This reminds me of my book, and I'm not bragging. Every second of this is valuable. Like honestly, like I swear, thank you. Like my book, I love my 100 pages, because every single page is something in my book that is a value, every single sentence here we've uttered

has value. You talked about it earlier, last little point I want to make. By the way, I want to tell you about captions. I spend more time on the caption than I do actually creating the content. That's so important, I think the caption is. I learned that from my partner, Andy Fercillo, and how critical the caption is. Shout out to Andy. By the way, we love you brother.

Credibility. So, just talk about that point of creating it, how important it is. Or what's more important or less important. Give me another exercise. There's credibility versus being followed. And what I've seen is a lot of like baby boomers are anti-social media because you feel like the people that are branding themselves as successful in their respective fields really aren't.

And the truth is you're probably right. But guess what? When they have a hundred thousand followers and you have three and you haven't posted in two years or three years, or you only have three pictures, your categorize as a creeper. And their categorize as legit as they would say now. So you got to make like everyone's going to get out this ledge of, you can no longer say like, is this social media thing going to go away? Is it real? It's how people make decisions.

And if you don't get involved in the process, you're done. Boom, listen to that. You guys, listen to me. I don't care what your industry is. We are now in the time, and we'll be further in the time, where when your lips are done moving, they're going to see how credible you are based on how you get a following.

Who engages with you. Are you hearing this? Listen to him on this. You may be getting away with this right now, not having it kind of, excuse me, playing around in this space. There will be a time where you will be punished, punished financially for not having a following and an engagement in your various space regardless of the industry. You're completely avoidable right now,

completely avoidable by just actually taking action and perfect action. Okay, imperfections. Let me add the last couple of questions here. So you're so good at so many things, but if someone's to say to you, what are you the best in the world at? What are you the best in the world at?

Creating videos and stuff. Period. Period. Creating videos and stuff, like I understand the direct response side, but I also understand the storytelling side and like having edited videos and stuff, so I have a unique skill set where I understand what it takes to actually create the video. Yeah.

I understand how to write a cell's letter and I'm a strong writer, and so then I understand how to actually be on camera. So when I'm writing a script or directing a script or something like that, like I can take all of these things into consideration. So what I'm writing a script or directing a script or something like that, like I can take all of these things into consideration. What I'm most of. I'm blown away by you. What I'm most optimistic about is like, imagine you've done the last six years. Can you imagine the next six years?

I'm excited. What you're going to be and who you're going to become and the influence you're going to have is mind blowing. By the way, I want you all to know some of this. It's guys amazing father. Your daughter's two years old, right? Yeah, she's two about to be three. January 23rd. Yeah, man. Like, this is a good man, everybody. Like, and I know, like, we've had some shows where like, you gotta go, okay, now you should find out more about Soon Soon. So now they're going like,

they want to know, like, how do I find out more about Billie Jean, who by the way is not my lover? It's just a man who knows that I am the one, no, I'm sorry, you never heard of it. I wanted the intro, I wanted the intro, I wanted the intro. Some of my audience don't even know what I'm talking about right now. So how do they find this Billie Jean and spell it for them so they don't, we're going to put it on the screen on the YouTube but just you know millions of people listen to the audio version of this, how do they find you? Here's what I'll tell you guys, if you go to Billie Jean is marketing.com, it's B-I-L-O-Y-G-E-N-E.

If you go to Billie Jean's marketing.com and just go to our website, you're going to be pixeled, which means... Which means when you go on Facebook, Instagram, or YouTube, I swear to you, you will see us for the end of time. So just go to our website, Billie Jean's marketing.com, follow us on the social media, whatever you want. But we're gonna pixel you and you will, you will see us. That's amazing to me, by the way. So he's transparent about this stuff.

He'll get you when you go there. It's amazing to me how many of you listening to this because I didn't for a while too. Have pixelization on your website or your Facebook or whatever, like make sure that you're capturing the people that come to see you. So you're amazing. This was killer, like you crushed, like make sure that you're capturing the people that come to see you. So, you're amazing. This was killer.

Like you crushed. Like, I already know what's going to happen from this, like because we've just like scratched the surface. And we haven't even, that was, yeah. Like, and so I know it's going to happen. I've had a few guests, like would you please have this person back? And so because we only have an hour, we have to kind of close it there, but I'm telling you, I will have them back

because I already hear from you guys wanting to hear more. But I kind of ask this often lately, and that's every guest the same thing. But we go back to you at graduating college, almost basically graduated, but didn't. And so whether they're 22 years old, 21 years old, 42 years old, African American, Latino, Asian, man or woman, gay or straight, Christian or agnostic.

There are people watching this who are like, hey, I'm kind of where he was back in the day. You know what I'm saying? I'm where he was. I got big vision. Yeah, I know it's a big part of your message. You can even add a little that you want, but like, I've got a vision for my life.

I want to be somebody. I want to win. I'm not completely sure exactly what that looks like. And I'm just not sure what I do next. And if they could get a meeting with you, which is pretty damn hard to get, it was hard enough to even get you here today, what would you tell somebody asking you that question?

This one hits me because I told you in the beginning of this interview how I lost 27,000 bucks just like that. That wasn't really even my money. The biggest mistake that anybody watching this can have that I genuinely believe is trying to figure it out by yourself. I just, there is so much you do not know. There is so much I don't, and the more successful, successful I'd become.

The one thing that holds you every time is, wow, I wake up every single day and it's damn, I don't know a lot. There's so much, like, in every single entrepreneur person, human being that you meet, everybody's got their own superpower. So there's stuff that you'll take away from, and there's stuff you'll take away from me. The more superpowers that you can create an alliance with, the faster that you will grow. But do not try and figure this out by yourself. Like I cannot stress that enough. Like it is the soul, it just you waste,

you save no money because you end up making a mistake. You save no time, please get help. And that's something especially like shout out to women. You guys are so much better at it than we are. We are guys we tend to be stubborn, know what all is arrogant. It's so insane and ridiculous. And it just causes so much pain

that could easily be avoided by just finding people who have already been there. And you will be surprised at how many people are willing to help you. But also too when you go to help, make sure that you have something in exchange to offer. And that's the biggest thing. So like listen, you wanna talk about money in the simplest form, at. So like, listen, you want to talk about money

in the simplest form, at least the amount of money majority people want to make, which is just to cover their needs. I will break down money to you very simply. The amount of money you make is directly correlated to the amount of problems that you solve, and how big that problem is. So for example, if you have a problem that you solve

is being able to clean a place. Well guess what, there's 7 billion other people on the planet that can also do the same thing. So therefore, that is worth $10 an hour period. So you have to figure out what can you dive into for years to practice, what craft can you can get that you can charge more money for because you can solve problems that other people can't. Doctors make so much money because if one of us drops down to the floor right now, either one of us will pay any amount of money that we need to survive, especially with children. Attorneys get so much money because if some

goes down and we're looking at prison time, then we will pay any amount of money to avoid them circumstances. If a business is going to fail, they will do, and that's how they provide for the family, they will do anything in the world to avoid that and they will pay for marketers or whatever the hell it is, right? So the bigger the problem that you saw, the easier it is to make money, very simple. Fact. I knew, I got to tell you, like what you're saying there is scarcity equals value.

And so the more scarce the service you provide is the more valuable it is. And I've had guests, I said, this today exceeded my expectations. It did it, it did not. And I'll tell you why. I know how scarce your skill set is. And so I knew before we did this,

how valuable today was going to be for everybody. And I feel so good knowing I've been a part of something today that provides such massive value for people, and you crushed. You've flipped and crushed it. And if you want to know, by the way, we're meeting right after this because I'm getting this help.

And so if you need any endorsement, there you go. I'm getting this help. And so thank you, Billy. Thank you so much today. Thank you for, and honestly too, like, when Ed Mylett actually could come to us out of the f**k cop, like, let's be clear. There was no hesitation.

I was in Nashville the day before, I was like, I got in the one o'clock in the morning where there was not even a question or a hesitance of like, you f**k cop. Yeah, period. So keep watching, keep tuning in. You're dealing with one of the best mentors in the freaking world. And the fact that you take your time

to create this type of content, which you do not have to do, I don't think people realize how kind of you that is. And like whether they buy shit or not, it's not gonna change their life. Right, that's for sure. That's how things gonna change their life, or promise you. You'll be good either way.

So, I mean, that just speaks about me. To me, when I look outside looking and I for that. That's how things are going to change the life of promise. You'll be good either way. So I mean that just speaks about me to me when I look outside looking and I appreciate that. Thank you. And I told you the reason I do this show is I want to hold up the right people to the world and you're one of those people. And so I'm so glad I got to hold you up here today. And I want to thank you for your value. Let me ask you a question. Would you be willing to give my audience 10 minutes if one person want to call with you for 10 minutes? Okay. Okay. Cool heard that. And so, guys, remember this, thank you. You guys know, we run the two-minute drill on social media on Instagram every day, rather.

Every day, we run the two-minute drill, which means when I make a post on my main feed, if you make a comment within the first two minutes, every single day I do a drawing, I pick a winner. And one of those people gets a coaching call with me, one of my guests, now one of these in the get it with Billie Jean, you know what the value would be.

Yeah, access to my book, autographed copies, gear you my guests. Now one of you's gonna get it with Billie Jean. You know what the value would be. Access to my book, autographed copies, gear you name it, but one of you's gonna win a coaching call with Billie Jean. And I'll send them four books too. And he'll, was that right? Yeah, wow. You just hear them. And I'll give them two of my courses.

Guys, hello. Hello. You're two courses for books and a coaching call with you. So you guys, sales, video creation, and how to create ads that sell. A to Z. There you go, everybody. Thank you. Yeah. Wow. Thank you. So everybody, that's one another thing that you get to win. If you miss the first two minutes, don't forget this. As long as you post every day at the end of the

week, we put we pick someone who posted every day at any time. So make sure you do that. Follow Billie Jean continue to spread the word fastest growing show on YouTube, on social media, especially on iTunes. We've exploded on iTunes. Thank you so much for listening. God bless you and max out your life. [♪ OUTRO MUSIC PLAYING [♪ This is the Ed Milett Show. Complete, lead, and win.

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