THE ED MYLETT SHOW - How To Master An Empire w/ Master P/Percy Miller

Episode Date: March 28, 2023

This week’s guest is the legendary MASTER P, and I don’t think I’ve ever had a guest who has dispensed more WISDOM on so many topics in such a short amount of time.Grab a pen and paper before you listen, and get ready to be repeatedly blown away because this episode is easily one of the most quote-worthy shows I’ve ever done.“You don’t learn from wins; you learn from losses.  You’ve got to start at the bottom, go be the janitor or start in the mail room.  Don’t cheat your way to anything…and don’t make excuses.”Percy Miller grew up in poverty before rising to fame as rapper Master P and the owner of NO LIMIT RECORDS, which he started when he was only 19 YEARS OLD. His fascinating life is about OVERCOMING THE ODDS to impact millions of people with his music, entrepreneurial ventures, and as an activist focusing on economic empowerment through business ownership and an emphasis on family and education.His story has so many chapters filled with POSITIVE LESSONS, and he wastes no time dropping great advice for young people about LOVING WHAT YOU DO as a path to becoming an entrepreneur.Here’s another incredible quotable insight for you…“The great thing about Snoop Dogg is that he was willing to LISTEN and BE A SPONGE…and look at him now.”We also get into……RELATIONSHIP CAPITAL and Master P’s advice on how to treat people…finding ongoing JOY in your WORK and PURPOSE…MAINTAINING YOUR EFFORT LEVEL after you find some degree of SUCCESS…his RELATIONSHIP WITH GOD and how that impacts everything he does…the essential need to SURROUND YOURSELF with the RIGHT PEOPLE.  Pay close to this part…it’s absolute gold.…the generational curse of poverty and how to break it…the eye-opening revelation of why TALENT is only 10% OF SUCCESS in the music industryThere is so much WISDOM you need to hear from Master P this week.I’ll leave you with two more gems…“Don’t be afraid to start from humble beginnings…”“If you want to be successful, just show up…”GOLD…PURE GOLD.

This is the end my let's show. All right, welcome back everybody. It's not every day you sit a couple feet away from an icon, from a mogul. Somebody, when you're growing up that you admired so much from a distance to be able to come up close and meet them and feel their spirit is really an honor for me. And the man that I'm going to talk with today that I'm going to share to the rest of the world this conversation with is a rapper, record producer, entrepreneur, unbelievably successful entrepreneur.

The thing I'm most impressed with them though is how he is as a father. It's the thing that stood out the most to me. And so most of you know him as Master P, but his real name is Percy Miller, and I'm so grateful to get to know Percy today. So Percy, welcome to the show. I'm glad to be here, man. It's so good to have you.

So I wanna go first to the thing I said about you being a dad. Yeah. I've watched some interviews with your sons and there had to be some emphasis for you at some point where you're like, I'm gonna emphasize education education with these young men of mine because they're extraordinary. They're they're understanding of economics and business as teenagers, as young men. Why was that so important for you to do? Well, I mean, I grew up in poverty and people don't realize education is so

important. Everybody think it's about money, but when you look in the Bible, the richest man in the world pray for wisdom. So knowledge and understanding is so important, and that's what I wanna pass down to my kids. So when you look at Merce and Hersey, Hersey is at Louisville, this is first year in college. Merce, he's a junior in high school,

but I'm telling them we got to stop creating dumb athletes. And my thing is, what happens if you get hurt? So you need to understand credit, you need to understand banking, you need to understand economics. And so they didn't, my parents couldn't teach me that. My parents had to work. All we was taught, you have to work, go to work. And I'm saying, you know what? Get your education. Everything else is going to come. If you want to be entrepreneur, you want to go run a company. When I start looking at African Americans

make up a tenth of 1% of CEOs in these Fortune 500 companies. And I say, we need to change that narrative. A tenth of 1%? A tenth of 1%. So that's why I go so hard. And I said, we need to change that narrative. A tenth of one percent? A tenth of one percent. So that's why I go so hard, and that's why I educate my kids. I'm like, it can't just be about me. The next generation has the understandings. And so I realize as a father, my job is to create future leaders. And even what I do as an entrepreneur,

I feel like that's my best job now creating future leaders. It's interesting when I listen to you in all the stuff I've watched, but I don't know if I prepared for an interview this hard. It's because I've had such admiration for you. To be honest with you and your masterpiece, right? I forgot that that's where your career started because you're such an entrepreneurial type of man. That's statistic by the way is disgusting. I mean, that's a horrible stat. But this idea of this education when it comes to business, I think that transcends any race to be honest with you.

I don't think most young people, actually most people in general, ever have become educated on business, on entrepreneurship, on, I mean, I'm really how to do it, how to brand, how to get, how to get a product on a shelf. Do you agree with that? Like, this seems like to be the, that's like the key. If you had that understanding, that amount of knowledge, you're separated from 99% of the people instantly. So when you think about it, right? With the African-American culture,

we spend $1 trillion a year, but we own nothing. And so my thing is changing that mindset to where now, if you look at Kellogg's, you look at Posts, you look at all these different companies, right? These are family brands. Right. When you talk about business, this been passed down from generation to generation. And I'm more excited that me and Snoop was able to get a distribution deal with Posts. With these guys, look at diversity and say, you know, we make honeycombs, we make And I'm more excited that me and Snoop was able to get a distribution deal with posts With these guys look at diversity and say you know, we make honeycombs. We make foody pebbles Right and now we make Snoop cereal which here it is Snoop cereal you know is interesting to me you may snoop cereal you guys are partnered on this thing

Which by the way is delicious like incredibly delicious? Yeah, you didn't put your picture or his picture on the box. Why? People wanted us to do that. Okay. This is bigger than a celebrity brand. This is a family brand. It's Brody's Food. So that's Snoop last name.

So now when you see all those other family brands that you say, you're going to see Brody's Food, which is Snoop's name. Snoop is one of the biggest entertainers in the world now. Like he's not just known for music and that's what I told him I say look well I was learning the product game and creating all these products I said we have to create something for you and your family and this the past down from generations to generations and we look at what hip hop has gone that's what I'm saying the education part is so important. People are not gonna remember me

for music even though I had one of the biggest records in the world. My entrepreneurship, my business skills, is what people are gonna remember me for because of where we're growing, with understanding the importance of creating product and being able to build economic empowerment because when you look at ancient mom and uncle Ben, those were pure mockery of black people.

They didn't own those brands. We thought my grandparents just to make me go to the store and buy these brands. I told Snoop, the difference is, think about when you look at Tony and Tiger and all these, these are characters they sell. And this is gonna be around when we're not around. So that's why we didn't put our faces on there.

We say we could create characters. Not only Syriots, we created books to educate younger kids why they eat in a cereal, read, the learning ABCs, the numbers and all this stuff. And also for the for the kids at heart, because we all still eat cereal. And so I do. Yeah, that's what I'm saying. So it's like being able to do that. These are multi million, multi billion dollar businesses that's been going on for years. I mean, lot of these brands been around for over 100 years. And we eat a lot of these products,

but no black on company. So our thing is, have black ownership, but we make products for blacks, whites, Asian, Latinos for everybody. Yeah, of course. And so guys. They want the home market, but you also want black people to support black businesses too.

Exactly. Right. It's one of the things that's interesting to me is, and I don't know if you recommend this or not, so I want to hear your opinion about it. but you also want black people to support black businesses too. Exactly. Right. Exactly. Right. One of the things that's interesting to me is, and I don't know if you recommend this or not, so I want to hear your opinion about it. I'm real big with my kids. Look, I have no problem.

I want them to get their college education. I think it's important. Yes. Same time, though, I want them eventually to be thinking about becoming an entrepreneur, not just working for another man all their life. Yeah. I just feel real strong about that. Well, because they think about this, right?

One day you could come to work and get fired. Right. Right. So that's why I was in part, both of my kids are amazing basketball players. But my thing is, I'm saying if you use that, because that's what I did. So everything I build is about a team atmosphere. So even when you look at this, the cereal box, right?

Number eight, this is Captain Ace, the Kobe Bryant cereal. Everything is built on the team. He got the K9 policy with his team, and so all these people together, because they don't just take one to do this. So you need a great team, and for me, it's all about having a great team. Yeah, you said one, it's interesting,

because you're this person and your family so far. Always tell people, you know, you look at a family, you just said this about Kellogg's, Johnson and Johnson, these notoriously hundred year old brands, billions and billions of dollars. Yeah. If you look at a wealthy family, you meet a wealthy family, you have to know no matter who they are.

At some point back in their lineage, generationally, they weren't until the one shows up. One person in one family can change that family generationally. One person. If you're listening to this, I don't care who you are, you need to decide you're going to be the one in your family. You're going to decide you're the one. The world stops having their thumb on your family.

The world stops calling the shots for you and you start calling the shots to the rest of the world. And someone like Percy here, who I keep wanting to call Master Fee by the way, you know, he's the one in his family. But what I love about what you've done and all these brands and I want to talk about something. By the way, he's also just announced the chairman of the board at launch cart. So this guy is everywhere as an entrepreneur.

I want to let them know with lunch cart. You look at Shopify was now went from a $49 billion business to a $63 billion company huge. And we're just getting started, but we have all the bells and whistles that this company has, and even more. So I'm excited about building that. And anybody that's listening and watching,

go to lunchcart.com and join this movement. This is a movement. We're going to take this to the next level and sign up, same way you did with Shopify. Go to lunchcourt and bring your business over here because it's for us. It's all about making a difference, making a change and even giving investors an opportunity to be a part of this in the early stages. Because I'm not gonna get with nothing that I don't think that we can't take to the next level. Why are you still hustling so hard?

You're wealthy, right? I mean, like, what are you? 50? 52, right? Yeah, you're April 29th. I'm April 27th. Okay. Yeah, so I do my research.

And, I mean, you and I are both sitting here, pretty wealthy dudes, right? Like, and I grind every day, people ask me this every day, what are you doing? Like, let me tell you something. So I want to know what you're doing. Let me tell you what I'm doing. Yes. I love what I'm doing. I don't do this for money.

Look at your face change. I love it. Like, I was saying, like, if I wasn't doing this, I'm done. Think about it. I have the same hustle or even more right now than I had when I was a kid. I opened my record store at 19. I know what I wanted out of life.

So now I always find a problem. So when I find a problem, I find a business. So, and that's the difference. So every time I find a problem, I know I create a business. And so, which a lot of people do it for the money, I'm doing it for the money. I love it, I love the journey. This is what I love doing.

So, this will get me up in the morning. I can't sleep at night because I'm thinking about, okay, well, it's no black-owned cereal companies. Is that right? No. No major ones. No major ones, not with national distribution. So what I do, I go find posts. And then I say, okay, now

what drives me now, I told Snoop this just a day. I said, guess what drives us now. And he agreed to this. No black owned cereal company sell through these stores. The wall wants the target on the shelf. Getting on the shelf. so think about it. So getting on the shelves, somebody got to get taken off. And I started realizing, oh, we're in a serial war. We got the grind even harder. We got to go 10, 20 times the same thing when I got into the music business. This is the music business I'm still rose for me

because when I got into the music business, I'm always, you're not gonna sell that many records. Nobody's gonna buy your music, you country, you know, you don't sound the same like the East Coast and the West Coast. That's true. You don't sound the same. Okay, but think about it. When you look at the Super Bowl champs this week, right? What they're saying and make them say, oh, that was a victory song for the, oh my gosh. Think about it. It's a little to the chiefs for the coach and for believing in me. He said, I'm in his top three rappers all the time and then to have the players go when they donate parades that go to show you how far we came in.

But we we sold over a hundred million records independently. We did everything that they say we couldn't do. But you also got ownership. Yes. Right. It was 96. But you also got ownership. Yes. Right. It was 96, I think, you saw in that deal. Yeah. That changed, well, not for everybody.

But like, that was revolutionary at the time. Most guys, by the way, this is just most people in life. They just work for someone else. And at some point, this was brilliant. And such a young man at the time, you decide, this man is hundreds of millions of dollars You decide no, no, no, I actually want the rights to my own work. Basically. I want to be an entrepreneur They gonna buy that money be entrepreneur because I've been fired

I had two jobs One job I worked at Bells out mobility when they was a big company. They ain't even around no more master P work there Yeah, I worked there in New Orleans then in a bay company they ain't even around no more. Master P work there. Yeah, I work there. In New Orleans. Then in a bay, I worked at Rhymco, repossessing furniture. They fired me there. And so I'm like, maybe working is like,

and I put my heart into this, right? And so that's why my motivation to people is if you don't want to get fired, go beyond boats. Yes. And so, and I watch so many people go through so much stuff as they work for these major companies and then they get Perth and Fanger at to say, well, it's the reason you at the top of the chain

and now we gotta say, okay, this, because look at it right now, look at all the people that are getting fired with all these companies. When when Disney's start letting people go, that let us know that something is going on. And by the way, it's coming the next three or four, five years, isn't it?

This conversation that you're listening to everybody is gonna even be more relevant a year from now than it is right now. What about that? If someone was young, like advice to my son, my son's a huge fan, everyone's going nuts you're coming on the show today. I have every person, I've had almost everybody

on the planet on this show. You say masterpiece coming on, people go ballistic, right? And every age, even coming in here today, you're like, Hey, my son, what advice would you give him? So his dad's an entrepreneur. Obviously, I could take just like you, my, I love what you've done with your sons. Where it's like, Hey, my get your own car. Yeah. Right. I've done all that too. Because we could have raised them with a lot of comfort. But my son asked me this all the time, dad, what should I do? And a lot of young people or parents will send this clip to their kids.

So I'm curious what you think. They go to college. Hopefully they go to college. Right. Hopefully they can get to a position where they go to college. Do you think they should go work at a company first, learn some skills, make connections, but have their eye on becoming an entrepreneur? Or do you think they should go straight into entrepreneurship? I'm going to tell you what I think. And it's the yo son and to anybody that's listening. Whatever you do, love it. Because if you don't love it, it's not going to work. You can't do what everybody else is doing. So I got one daughter, she in the music, she love it. I'm like, I'm not in the music being in the mode, but I can support you. If you love it, you got to show me that

you love it. I'm going to support you. My son's playing basketball. Like, I'm not playing basketball. I'm over with, I've been to the NBA. I play basketball. Like, I'm not playing basketball. I'm over with. I've been to the NBA. I know what that's about. I know the politics know everything, right? If you love this, only 2% gonna make it. So you gotta do something that nobody else is doing. My son, the other day, he had the biggest dunk

of all all time, so far. So the Louisville? No, the Sunn and High School. Okay. At Notre Dame. So for this year, they calling it the best don't get them. My son in Louisville is doing this thing to where, but I told them both I say you know what, where you're trying to go at only 2% make. So just imagine that's how hard you got to work. So

anybody that's doing some of magic you thinking in your mind is only 2% gonna make it. But what I'm trying to do, whether it's an entrepreneur, whether I'm gonna go run one of these big fortune 500 companies, but guess what? You gotta start at the bottom. Go be the janitor. Go work in the mailroom. Don't cheat your way at nothing. Like you can't cheat your way in life.

So for me, all of the fears you're gonna feel, you don't learn from wins, you learn from losses. And so if you take that, you're gonna be great. Because that's all I do. Because people always see all the great things, but what about the mass and pee that had to live in the back of the store and where I started at?

That didn't have nothing, was hungry sometimes. You know, I live with my grandparents, because people make all kinds of excuses. Don't make excuses. You lived in the store? Yeah, I lived in the store. At 19, I had my first record store. That was no living record store,

that was a retail record store. Wasn't Snoop, Snoop was one of your sign-es, right? Yes. And then he left, and now you guys have gone into business again. Am I right about that? Yeah, so I signed Snoop from another company. We ended up being friends. And he's been my greatest student

because he's a boss now. He's entrepreneur, snoop on every commercial. He's doing stuff. I mean, he's creating all these business and brands. He's worked a lot of money, but the one thing about snoop, he's the greatest listener. He, he, he, he, like like a sponge that won't absorb it.

That's what I love about my kids. I say, keep being a sponge. Keep being that sponge because when you listen, there are a lot of people don't want to listen. They think they know it all. Don't be a know it all. You don't have to know it all. And so that's what I love about Snoop.

He's a sponge. He soak, soak it in and then he go and create his own. So I feel like no limit was a university, like a college. You come through there, you listen, you got what you need, you know that what I'm able to create and what I was able to do, take that and run with. I always, I look at people and say, okay,

well what they good at, let me absorb something that's an add this to my game. Don't be afraid to do that. Well let me tell you what I know about you. Yeah. Let me brag about you for a minute. Something most people wouldn't know. Actually, I don't know why it just made me emotional.

Because I just think good people, I think hard work, and good people eventually went. I just asked Steven A. Smith, I said, what's the difference with the goats? What's the difference? He said they're aura and they're humanity. Yeah. Isn't that an interesting answer?

They're humanity. This is something people wouldn't know about you, but it's your humanity. One of the things that you're legendary for for people that know in the entertainment business is how will you treat people. And I mean even people that have left you. So in your business, if someone's a sign-e and they decide to leave, usually that company is ruthless with that person. They're horrible to them, right? You, on the other hand, you were good to people. This is important.

It's called relationship capital, everybody. That as you treat people well, it's come full circle. So, it's new, left you. And instead of like, hey, you're dead to me. I'm never going to do this. You actually celebrated a success. You were happy for him. You didn't hate on him.

And it's come full circle as a student of yours. And now your business partners. Isn't that one of, I don't know on him. And it's come full circle as a student of yours. And now your business partners. Isn't that one of, I don't know if you're realized that about you, because it's part of the business. Well, let me tell you what my, this is high-treat people. I don't care about the money and nothing.

If you want to be around me, I want to be around you. If you don't, I tell you to contract up. Amazing. I'm not gonna hold you back. And me and Snoop talked about this, right? So when Snoop left and went on and did this thing, I could have held them for a lifetime contract. Right.

I could own everything that he had, not be in it with him. When you good, the people go out to bless you. That's why you see on my shirt and say, God, man. I'm not self-made. I'm God, man. And so if it wasn't for that man of a bug, I wouldn't be here. I come out of the rootless projects that you ever could come from in New Orleans to cally your projects.

But my mindset wasn't like the other people that was in there. My grandparents gave me opportunity to go to school, sent me to this Catholic school, to where I learned who God was, so I had different values, even though we was poor. Me playing basketball was able to get me on the team to get a scholarship, then get me to college,

but I had to be driven by it, and they always say, fate without work is there. And so when I realized that, I said, you know what, I got to get out here and work. So when you asked me earlier, you're like, what keep you going? I got to keep working. Long as we heal, our job is not done. And I tell people all the time, where all the greatest treasures are in the graveyard. People that never finish what they need to do.

Because they think they got so much time. That's good. And so I don't live on that. It's all about having good people. And when you see people around me, you know, they gotta be good. You know, I mean, if you see the lady that came in here with me, that's my business partner.

Very sharp lady. So think about it. So, but she don't get the recognition that she deserved, but we don't care about that. So it's like, okay, I don't care about color. She white, I'm black, it don't matter. Like we got good people. And so.

You got a good heart, Percy. Nah, but you're a good man. You know, you're a good man. Like man, but I'm just telling you, like that's what I'm, I'm talking about people I want around. So when I talk about Christie, and I talk about like what we created, like it ain't just telling you, that's what I'm talking about. I'm talking about people I want around me. So when I talk about Christie, and I talk about what we created,

it ain't just me created, we created this together, we created this brand. And so we get out here and go to these companies. We don't take no for answers. We should know what know this to us another time. Another time. Another time. We'll be back.

Like, I'm the swarzy, and then I'll be back. You know what I'm saying? We ain't taking no. They closed the door, we coming through the window, we going through a chimney, either she gonna get you one of them doors, I'm gonna get through, we're gonna get to somebody. This is a man by the way, as you hear this,

who's made hundreds of millions of dollars. And this is so important, listen close, okay. You know this and I know this. People get a little bit, there's, when you're broke, you will live in the store. When I was broke, I had the water turned off. Not just the lectures, I had the water turned off. So when you're broke,

your effort level for most people is a hundred. But for most people, this is what I found. As success starts to happen, you get like level 10. Now their effort's 90. They get level 30. Now they're the effort's seven. I know. And that's the thing. This is is the lesson the lesson is this everybody you know I most people don't make it it's not because they don't ever have any success

it's because they actually got a little yeah and when they get a little their effort changes they get comfortable yes that's exactly right I love being uncomfortable even now even now because now it's a different game think about the different game I'm like okay yeah I made it in the music industry. People are like, okay, that was cute. Okay, well, what about now you're talking about putting product in these stores, how you gonna get in there? Right.

But guess what, we started at the bottom, okay, I got hundreds of millions of dollars, don't matter. This is a multi-billion dollar business that we're going into. How do we make people take a series? Knowing that, oh, you come from hip hop. Because that was the first thing,

you got the wrong guy, because I started off in business. Told you I was 19, I had a retail record so that was no limit was. So you're not gonna stereotype me with these labels that, oh, he's a hip hop artist. I'm not going for that. I know what I was put on this planet to do.

I was put on this planet to help feed people and create future leaders. And so for me, now, I'm like, okay, I was able to feed this many families. So now the numbers are going up. I say, I want to be able to feed people overseas. So now that's where the product comes from. Say, you know what? Now, I got something that I can make billions of dollars, but it's not for me to take

with me because I can't take it with me. Think about it. When I'm going, it's not going to be a you haul behind a her saying oh, yeah, well, let's take piece of it. No, I get that So it's like what do I do why I'm here right now and what I'm doing right now is I want to be the Muhammad Ali Of the product game. I want to be able to create brands. So I tell you all the time I don't I don't judge your wealth by how much you have I judge it by how much you give Oh, wow and that's the difference go look at we've been giving for over 24 years I don't judge your wealth by how much you have. I judge you by how much you give. And that's the difference.

Go look at it. We've been giving for over 24 years. And it's getting bigger and bigger because we're doing the right thing. That's why God keeps blessings. Even when the devil don't wanna see you with it, a throw stones there. Cause I say, look what they did Jesus.

So I know what they gonna do with me. They don't want, they gonna, they gonna say, oh well, no black man has never done this. I told Snoop, we the king of the breakfast food. We got oatmeal, we got all kind of stuff. We got the mama snoop products and stuff. So think about it, we are growing. If we're gonna constantly build more.

I'm just looking at, okay, if we took over the music industry, why can't we take over the breakfast food? Of course, of course. We only think of stop using your mind, your mentality. I don't have a mindset of, oh, I can't do something. Of course. Of course. We only think a stop use your mind your mentality. I don't have a mindset of I can't do something I know So that's what no limit is our name my company no limit cuz it's gonna be no limit to my success I call myself master because I'm a master whatever I do brother

I gotta tell you three of them so grateful I do the shows like moments like this We're like people get into the mindset of someone who's achieved greatness in their life like actually what did they say actually what do they think about you know like 20 years ago you never really know what someone like you thought and did because there wasn't a forum like this. But I've noticed something about you twice you've said you've talked about death twice yeah. And I think most people think everybody else is going die not them. They don't consciously know it. So they don't, they live like they got all this time. I believe in God. So the right thing about it. None of us going last forever.

When you look at the guy who created the iPhone. Oh, jobs. Yeah. You would have thought that he was going to live forever, but guess what? That phone phone still here So that's what I mean, so I'm not looking at that to say oh, you know What's gonna happen to me the dead of my no, I'm saying okay, what am I gonna do while I'm here? Yeah, what's gonna be my imprint?

Your imprint that's it because because think about it right some people might live for a long time But you're not gonna live forever. What's it. Because think about it, right? Some people might live for a long time, but you're not gonna live for them. What's the goal? So to me, the goal is to get to heaven, and to get to heaven, you gotta have integrity. And then you gotta do what's right while you hear. And none of us perfect, I'm not perfect, I'm a working progress, and I even ask God,

I'm like, God, I hope you understand. Cause I come from, now I used to be scared to go into the church at one time. Cause you're a center. like, God, I hope you understand. Cause I come from, I used to be scared to go into the church at one time. Cause you're a center. Yes, church is a center, though. Yes. And so when I start realizing, and then when I start tired, I start making moment.

It's a deal. So when I start doing that, cause I was like, man, I'm gonna give 10% of my money to the church, but what? Cause you don't know who the preacher is, right? So I say, no, it's not about the preacher. This is about building God's kingdom. And that's what I I do it for and so that's what keeps us going. So think about they could take everything away from me. I'll start back over the mark. I love it because I'm not

so when you look at it right, when you look at at Joe and the Bible right, the devil told God well he only you he's only happy because he got everything. God said, all right, we're going to take it away from him. God allowed the devil to take everything away from him. He lost his kids, he lost everything that he had. His wife was ready to curse God. He was like, no, I'm not about to curse God because I keep the faith. He's the one who put us here. And so that's what keeps me going.

My faith keeps me going. I'm not about to curse God. He could take everything. I could lose it and get it back'm not about the curse, go, you can take everything. I can lose it and get it back. Think about it. The people who made millions lost thousands. The people who made billions lost millions. And so my thing is, well, it's not about money with me.

It's about ideas. So I'm gonna always have an idea. And I say, I got billion dollars worth of knowledge. Information. And so I could always get what I want. If I really just wanted to go run some company, I could go take over some company. Right, right.

But I'm a real entrepreneur, like, I'm like a athlete, right? I'm not gonna stop, so I get to where I need to go. And then I'm gonna figure something else out. I wish everybody, I hope you all can feel on the audio in the video what I'm feeling sitting three feet from this man, because like the energy is like, like I'm gonna run through a damn wall right now. I'm ready.

You got me fired up. And that's what we should have people that's gonna push us. Not run with us. I don't want nobody to run with me. I'm tired of people to, oh, you don't have to pat me on my back. No, come put the work in with me so we can celebrate together.

But what about that? What about who you surround yourself with? What do you think about that topic? I really believe that, and I'll say this to you respectfully, I think in a lot of different communities that message is not communicated strong enough about, because particularly when you grow up in an environment, I would imagine, I can only imagine,

where not everything around you is great, right? That it's easy to grab onto groups of people that don't serve you that aren't doing the right things and don't think the right things. And even in everyday life, no matter who you are, I think you are who you surround yourself with. I think it's a huge influence on people. Is it true? Do you believe that? Yeah, because think about it, right? Most people look for followers. How many people look for leaders? Because a follower will gonna tell you

whatever you wanna hear. That's right. So you all should know right there. Man, leave that alone. Don't be afraid to cut people off that don't mean you know good. I don't care who they are. Family members, friends, could have been around.

Cause my thing is I like, everybody has 24 hours. Most people want you to be successful until you're successful. That's when they hate you. You're like that's when the jealousy kick in, the self hate kick in because nobody wants you to get that before them. Think about I grew up in a project. You think people in a project wanted to see me make it? Instead of saying, you know what? This kid made it out here. He wanted us, no man, well, he ain't all that. Really. I was the best person I could be when I was there,

and I represented the way I need to represent it. I was an A student. Really? Yeah, I grew up in the hood. I didn't want what everybody else wanted. Even though I know this in my environment, I was always thinking, I live in a mansion. Cause I know that's why I was going there.

Why they was thinking, oh, I live in a ghetto, I'm a die. I'm like, no, I'm not about to die here. I'm about to make it out here. Cause I already seen it that I supposed to be living in a mansion. So I'm already dreaming big, thinking outside the box, looking at something, I'm not looking at these bad conditions and thinking, oh, this for me. I'm not looking at these bad conditions

and thinking, oh, this for me. I'm like, no, this ain't for me. I wasn't supposed to be here. I'm here because of my family that came before me, but now I need to break this curse. And so people don't realize these curse is a generational, especially when you come out of poverty. The only way you could break it is you have to do it.

You gotta be the one. You gotta be the one. Like, and I'm, and I've I've always looked at my grandparents and told them like look. I'ma get us a body And so that was before how old were you and you would tell them something like that? Like seven years old. Oh my god. Seven years old. I mean, I used to tell my grandparents my grandma said baby Don't worry about it. We gonna be all right. I said, no, grandma, I'm gonna get us a body. And I always thought it was basketball. So I worked on my game to get to college. I wasn't even thinking about the NBA. Even though I know I wanted to make it to the NBA,

but I'm like, look, if I get an education, then I'll be able to do something. I'll be able to get some better resources. And when I got to college, my coach was like, why are you so happy, son? I said, coach, I've been sleeping on the floor all my life. I never had a bed till I got my own bed when I went to college.

And so, but I never was angry and upset. I'm like, that motivated me. Like, I'm gonna change this. And so, my grandmother had 12 kids. So me and my brother, that's 16 people in the three-bedroom project. But we was happy. We had the best's 16 people in the Dribabee room project, but we was happy. We had the best need this house in the ghetto.

Whenever the mayor of something company come look at our house. We had grass, we had flowers in the backyard. We wasn't living like we was in the ghetto. Our mind said, and that come from my grandfather. So when you look at the military thing with no limit with the camouflage, my grandfather always told me because he fought in a Vietnam war and he said, son, they were supposed to give me 10 grand.

When I come back, so I could buy, go put down down payment on the house and they didn't do it. So he said, son, you have to start your own, you have to get your own business. And that's where my company came from, no limit. And that's where the whole camouflage came from. My grandfather, Big Data, Claude Miller, and so that's how I built my brand.

With the whole camouflage and the no limit thing, no limit soldiers, that's what it started from. And then my grandfather passed, I was with him. And he died in the VA hospital where they gave him some blood, then the medicine for another patient. And so my grandmother ended up getting 280,000 on a life insurance thing. And she gave everybody in the family 10,000. I took my 10,000 and opened up no limit records. The retail store at 19 at 19. That last couple of minutes, one of my

favorite minutes of my life, just hearing that. Sorry, that makes it, that's just picture in you as a seven yearyear-old little boy. Look what you've turned into. Yeah. Well, it went, it went a lot of people didn't believe. I'm sure a lot of people believed. And so, but that's what this about, like, you don't have to wait for them to believe. So when I started my record business, and the music side of this, right, so you got

two pot, you got all these great artists, right? So I'm in the radio station trying to get my son played. And I bring my record up, and I'm from the South but I live in California. I sound country, I got body body, I'm sound, like nobody understands me, but me. So two paddy like you buddy get this play, I said yeah, man, I'm about to get this play, right?

I get up in the other program directly, say what you have, P, I say body body, say what is that? I say man, it's a hit, heal out of man, this don't work, he said, bring me something next week, something better. I'll come back next week, he said what you have, I said body body. He said, did not tell you to bring me something else,

I said, yes sir, I'll bring you something next week, come back the next week, what you have, I say body body. Come back the next week, what you have, I say, body body. Come back the next week, body body. He said, man, I can't placate. Can you just put it on one time and let the people hit him? They don't like it, I never come back again. He said, all right, just to get you from out of here, I'm gonna put it on.

The people called in and said, man, I love that record body body. And that's how my career blew up. And I also was on tour with Tupac. And I'm there with the lights on. So don't be afraid to start with humble beginnings. That's why I'm so humble now, because I started with humble beginnings.

Nobody gave me that I had to work for, so I appreciate it. And that's the message we got to give to the next generation. I appreciate every opportunity, go create opportunity. So I'm on stage when the lights on. Nobody coming to see me, they waiting for two pot. And I see one guy, I'm singing my song, I'm about to buy it, one guy jumping up, down there will be drunk or what?

This guy, jamming, I said, I walk up the stage, 30,000 people, and walk to this guy and give him a no limit teacher. I said you like that You say man, I love it. So my brother standing next to me. Say man, why you so happy? I say I got one He say got one of my self-fant I Said I'ma turn that in a million. He said yeah, right. I turned that weed and sold over a hundred million records independently Today and that's how goll is done, but gallberg, because not stopping, not giving up. People ask me, how bad you want to be successful?

And it's bad, I want to breathe. Oh my gosh. I'm sitting here, I have to be honest, it's a little bit of an out of body experience for me. I'm like, this is Master Pete telling me that he gave a dude a shirt. He was happy to get his first fan. The other part of me is like,

there's gonna be hundreds of millions of people sharing these clips, this is some of the best clips in the history of the planet. How much of it is talent and is it something else? How much would you say? 10%. 10% is talent. 90% is the business.

Wow. And what's the business to you? Is that the hustle, the resistance scene, the business, the hustle. But think about this, right? So at that time, I couldn't afford billboards. Okay. I made it with T-shirts.

I print up all these T-shirts, put them on homeless people, gave them a way to people. They was my walkin' billboards. I didn't, I couldn't afford the big, big billboards and I said, what can I do? Since I got a sale to the students, I created this thing called bus bench. You can see all the stuff with the largest information. Say, no, I'm about to put my music stuff on there. You did? And that's what I did.

So those things back then was like $15, $25, a bus bench. And that's how I flood up the market. Wow. And so the business part of what I said, why is 90% then you got to go to the retail store to sell your product So back then and what's the best buys? The wall months the targets all those type of things right so then you got to go to the radio side So then you gotta have a sales team to go do all that so you can have one of the best my record could be

One of the best records in the world, but without people here, and getting this on a radio, building those relationships, and having people go into that and actually bringing this and saying, why you should play this. So if you look at some of the biggest artists in the world, why they sell out because they don't understand

the business part of this. And so by me being independent and say, you know, well, then I have to help a strong team. And so that's when a sports day in kicking. So I got to have my team members just as strong as me. That's going to go out and represent it. So the 10% is on the artist. I can find a great artist.

But it don't mean that if I don't have the machine to go and bring this play all the way towards a touchdown, it's a dunk. You see what I'm saying to where's a touchdown. Oh, it's a dunk. Yeah. You know, you see what I'm saying? That's the thing. Take a guy like, like God rest his DMX. Yeah.

Take a guy like him. With all due respect, is that one of the separators was your ability to have a team around you in a business? Yeah. Well, also too, if you're gonna run a business, you can't have too many bad habits. And so, because now you got all this stuff, so DMX was one of the greatest in the world.

But he got all this other stuff that he carry with him, because everybody go through something. But now, you got it, because the people looking for you to think. So imagine, man, that's probably one of the, when I think about Deer Mixes, it's almost like with the things that he say and how he believed in God and all this stuff, man, it's like a terrible loss for us. So imagine if he had the mindset right to not dibbling

dabble into the negativity, he would have been dangerous. And so he had to use their system to be successful. So they just used them as an artist. So it's a difference. That's why I keep telling people, you know, in everybody, he ain't meant to be a boss or entrepreneur. So some people are meant to be workers. They might be better workers.

And I think when you understand that, how you program? So I was programmed from a kid. So even at five, six years old, I was carrying the elderly groceries, I was cutting grass, I was thinking like an entrepreneur. And so what I found out in the music business, right? So I started watching the, the A-bone lady, the A-bone lady selling her stuff about the trunk of a car. Yes. That made me want to sell my CDs and cassettes out of the trunk of the car. Just watching the Able lane.

The Able lane, he said, why do you keep watching me? But you know, Polis, I said, now I was just trying to see what you do. You say, I'm legit. I said, oh, legit. I said, I messed up about the trunk of my car. Come on. And that's what I was doing.

That's what I was doing. You know, I've done, I don't know, I don't know how many shows, hundreds of shows. And when I asked somebody about success, you know, the knowns ever so, you just said, and you're so right. Sometimes it's not what you need to do more of. It's eliminating the one or two or three things you do that keep setting you back. Yeah. Maybe it's, it could be that you drink too much. You pollute too much. It could be, it could be subtle though. It could be like, you don't consistently make your contacts. You don't consistently make phone calls.

You can, but there's, so I love what you just said. See that we're a consistency. I tell people all the time, right? So consistency is the key. That's what a dedication got to kick in, sacrifice, but consistency is what gonna get you to the next level. It's doing something every day and people might not even see the results, but you know, I's doing something every day. And people might not even see the results, but you know, I'm doing this every day. I'm gonna get there, no matter what. No matter who tell me, no,

like you talked about Stephen A. Smith, and when I talked to Stephen A. Smith about my sons, you're like, oh yeah, they could play, but how many people really believe? And then, you know, when you start captioning the moment and saying like, my kids get up at five o'clock in the morning. I know the ball family did it while we can't do it. We seen this happen And so now people are starting to believe this this our message to the world to make the non-believers believe

That's what we do my kids me. We are gonna make the non-believers believe we don't they don't have to do it right now It might be 10 years from now. We're gonna put in that much work till you be like, man, I remember those kids. I remember this man. I remember him coming, oh, every way you go, you got a serial. People say, well, why are you promoting stuff? Guess what?

If you own it, you every chance you get, you should be promoting it. Thank you. Thank you. If you're a real businessman, you're a real entrepreneur. So what's gonna make me want to buy it if you don't believe it?

You know what's crazy that you just say that. I have a friends that are in the financial business, right? And you go to a going event with them and they'll leave. And then when they leave, people ask me, what's that guy do? I'm like, how did you come to this whole thing? Yeah. You didn't tell anybody here. You miss your mom.

You miss the, you got to tell everybody what you do all the time. So, if you were posting, texting, conversations, meetings, you can't be embarrassed to talk about your business. No, you can't also be like, oh, this is too much. Right. Wait up, what's too much? What's too much? Thank you.

If you have a business and a brand and you believe in it, I don't care where I'm going. Thank you. You got to act like you got the cure for cancer. You got the cure for cancer, would you keep it quiet? Right? This is your all. Gosh, thank you. That shows me, right? Right? This year. Oh, gosh. Thank you.

That that shows me right. I tell people all the time. How you gonna sell me something if you don't believe in it? How you gonna sell me some shoes if you not win it? Yes. This behind it. You're so right. You're a bad salesman. It's bad. Why would I want to be a part of whatever you're doing? And like, and that's what you're not gonna be my trainer. They help me get in shape if you're not in shape. Thank you. Thank you. It's exactly right.

Let's be honest, you're wasting my time. Yes. You showing me that you're just doing this for money. Because you're not dedicated to it. Or all the reason I want to be with you, because I'm thinking, okay, well, I need to get myself together the way you got yourself together. Master P just told you, listen to me, everybody.

This is a man who's built one of the most iconic brands ever in the history of the rap hip hop game. Number one, number two, NBA talent level basketball player. Number three, prolific entrepreneur. And he just told you, it isn't too much. You got, you know this, you all have this. You're about to go out to a little dinner party or something like that. And your wife's like, hey, don't come on too strong tonight about business.

Let's keep, don't listen to this stuff. You guys, there's not too much. I know when I was coming up as an entrepreneur even now, people like, friends of mine were like, here he goes again, you know what I'm saying? Well, we're all, that's what I do. Exactly. Think about how you think the mother company's got

biggest they are. Somebody believed in it. Maybe what in the boss, it was somebody that took took along and say, I got to go do my pull. What did you what did you what were you like earlier? So clearly to me, this is a man, by the way, I'm a sinner, say by grace of God, too. It's gonna be very clear. But this is a man who's, you know, has gotten his life. His sons are remarkable young men. That is not by mistake.

It's to be so proud of that. And obviously you've built this incredible business life. I have to think in your industry, there was a lot of dudes who went to excess. So, and were you the guy who like would leave a little early in your industry. There was a lot of dudes who went to excess. So, and were you the guy who like would leave a little early and go home and get rest, so you gotta go up the next day and still work,

or did you go through a stage in your life where you're a little bit lost too? Well, behind us with you, I told you, I come from nothing. I had no time to party, I'll hang with those guys. Really? So I didn't get that type of childhood, I didn't get that type of even me being successful in the music industry, I've always thinking,

I need to outthink these other people. I know if I can stand on here and party and play with them, I'm done. They wanna catch me slipping. They are not gonna catch me slipping because I know what the ultimate goal is. I gotta get, if I'm gonna be better, I gotta do better, I gotta work, I gotta get out here,

I gotta outwork them, I gotta outthink them I gotta work, I gotta get out here, I gotta work them, I gotta out-thank them, I need to be 10 steps ahead of them, I need to be playing chess, why they playing checkers, and I gotta show them that I'm not just no dumb black guy that you're gonna just throw around, because this is a white man business that I'm in. The music industry, think about it, I'm in a game. It's nobody look like me that's making the type of money

I'm making. I went from having nothing to being The top under 40 and Forbes because of that type of mindset saying I can't play with them They want to catch me slipping. So you got to realize anybody that's listening to this If you had something that you really want to make it in, people are looking for your downfall. And I don't care, in life, I told you, success is like a seesaw go up and down,

but you're not gonna beat me mentally. You're not gonna catch me out there and play me and take me down. I don't care, like, even in the Bible, like, say God, or make your enemies your foothold. Even if somebody says something negative about you, God will use that for something good that they thought was gonna be for evil.

So you just gotta keep going and keep doing the right thing. I always tell people, it's accountability. And so, and accountability and integrity is all about doing what's right when nobody's looking. And so I couldn't, I couldn't worry about what they was doing. I already knew, especially as a black man

I shouldn't be in this anyway. I should be an artist So I need to take my I should be telling so now if I'm gonna be a boss I got to take myself home early if I'm going to I'm not going nowhere unless that it's gonna benefit me Like you you gonna pay me my work, you know, you're not gonna look down on me, and I'm not but so so to me I think That's what we mess up that Thinking that you want to play in a game where you're not wanting. I'm only there because yes My talent has got me into this room. My success has got me into this room

But do they really want me here? No, so that mean I got to work 10 times as harder than them I got to outdo them and when they go home, they gotta be like, man, that black man over there, man, he's still working. His computer's still up. He's still in the gym. And that's what I teach my kids is like, you know what, we don't underdog. My company name no limit, but guess what,

I'm not underdog. I come from nothing. They don't think I'm smarter, they don't think I'm, you know, I know more than them, Because think about it, right? It's these traditional business, old gentleman that think they understand the game, and it's like the game has changed.

You got to have an open mind to what's going on. That's why my business is so strong right now. That's why I'm still relevant, because I have an open mind for the next generation. These people live off traditions. That's why we're still relevant because I have an open mind for the next generation. These people live off tradition. That's why we able to have Snoop cereal, Brodus food because they think of tradition. We think, and you know what? We could be child with social media.

We could get this to every kid in the world, every person that loved, because they say 90% of the world is cereal. How come we not selling it to them? So now I got to figure out how to get this some same way I did with the music. So when you look at it, right, we sold a hundred million records but that wasn't just an African American. When I started going to my shows and seeing that,

I did a show in Tyler Texas. It was 35,000 white kids. And I'm actually a promoter. You showed this in my show. You say, P,000 white kids. And I'm asking the promoter, you showed us my show. You say, P, they love you. I'm telling, they sung it word for word. That's when I knew that I crossed over. That I have business people now

that I go into these rooms that I don't look at color. So when I looked at, okay, well, I saw how many to, when I first got on the label with the distribution deal with Proud, they told me I was gonna sell, if I sell 10,000 records, we could pop bottles. 10,000. My first week, if you sell 10,000, we go pop bottles. I put the ice cream man album out. But I've already then went to all these cities, put t-shirts, visit all these places.

I did all the street team work on my own. So I was putting up posters and I have my hoodie on and it be like oh, oh, you look like the guy on that person. I'm man. That ain't me, man. We all look like that in Louisiana. So I'm putting my stuff up, but I believe I couldn't let nobody else somebody would do my posters in the garbage can I need to get out here and do it. It it yourself. I physically did it myself. And guess what? That first week we sold 50,000,000 units. Nobody knew who I was. They couldn't believe it.

It was like the next thing, you know, 100,000, 200,000 went platinum. And that's when they had NWA, they had IQ, they had the ghetto boys. This is all on one label, they had Jay-Z. All these guys was on one label. Man, wow. And so that's why I put my trust in faith and God. It's not about me, that's why Sam God made.

Cause without that faith, I wouldn't be here. But faith without works is dead, like you said earlier. And I had to get in put to work in. You know what, and to faith is first because when you have faith that you'll put the work in that there'll be a harvest. Yes. Parable of the sower, right? In the Bible. And you know what this is? This is no pun intended. I mean this. This is a masterclass. Yes. People will be watching this interview. I'm serious. 10 years from now.

This is this is that love. I'm gonna tell you something. I love my people and I want to educate the ones that want to listen. They have some people that don't want to listen. They like, well, I'm gonna do it this way. I'm saying, you know what? Look at my mistakes and look at my success. And then choose. Talk about your mistakes for a minute. What do you know?

You don't have to tell me what they were, but I'm sure you've had, I've had failures in business. All the time. Have you learned from them and what have you learned from the times you failed? I learned so much and and I'm excited. I know like think about it. First people thought you just need to get money to be successful. I learned importance of credit. That's your report called.

I could go get whatever I want with credit. I don't even need the money. Most of these big deals are not done with money. He's done on your word, done on credit. Oh my gosh, that's so. Everybody gonna feel. Don't be afraid to get back up. If you look at some of the best people in the world that are successful, I don't care what you look at

from the Brian James, go look at from LeBron James. Go look at LeBron James as example. He didn't win a high school championship till his last year. Go look at Michael Jordan, he got cut from the high school team and he ended up being one of the greatest players in the world. Brady was a backup quarterback.

Brady was a backup quarterback. Think about it. One of the ghosts. And so when you look at this stuff, it amazed you knowing that everybody come from something where they had to, I look at Damon Little right now. He was number 1,000 and something.

I don't believe it. Steph Curry was 1,000 and some, these guys, at Damon Little right now right. He was number 1000 and something. Steph Curry was 1000 and some these guys some of the top players in the NBA. 6, 2. How could you be running a franchise at 6, 2? That's what I tell my kids. I'm like, don't get caught up by the numbers. We don't care about rank. It's one. K about none of that. It cannot beat hard work. Hard work is going to see that do not try to cheat the game. They got people don't realize that failures is going to get you to where you need to be at. So use that. Use that. It's not a race. It's a marathon. Nifty Hussle said it the best.

And when you when you when you look at that, if you're in a rush, that's like being so you get up driving, I'm coming my neighborhood, somebody flying past me, I'm trying to get to where they go and then I catch them at the light. I'm like, you did all that to go nowhere. And my thing is what I learn, stop running in place. Because most people think they're going somewhere, but if you run it in place, you're not going nowhere. You can't just live your life on a treadmill. If you're gonna run around the block of the park, or the gym or whatever, get out there and run, running in place gets you nowhere.

And the most important thing that I realized, a turkey and an eagle look alike, but it's not the same. A turkey on the ground, he came fly, a eagle fly high. And most of the time, eagle fly alone. Don't be afraid to be alone. Don't be afraid to be alone because think about it. He always says, long at the top, yeah,

because nobody else really want to work. People want to come eat the bread. I tell you, you know what, if you don't come in here come eat the bread. I'll tell you all the time. You know what, if you don't come in here and bake the bread and get your hands dirty with me and get all this dough all on you, then don't come to the party to eat the bread. You're not invited.

You're not, because I'm going hard every day. I'm working hard. I'm building something. They're not going to say that we wasn't working. They're not going to say that we wasn't trying to do the right thing. You know, I wake up in the morning saying, I'm going out and better myself.

I don't care if I'm soup on top, because I know one thing is somebody else working too. And when you get comfortable, that's when you fall. That's a million percent, right? There's three, I think there's three people, three types. There's people who just, they're not busy at all. Yeah. Then there's people who are like busy. That's different than doing the work that moves the needle.

What you mean about running in place. A lot of you out there, and I mean this is all due respect, you're like, no, I put a lot of hours in here, and you're like, what did you actually do? Like you actually handed the shirts out. You actually worked out of the truck. Like most people want to be supervisors. They do.

That's exactly it. You don't want to be a boss, you want to be supervisors. They do. That's exactly it. You don't want to be a boss. You want to be a supervisor. Exactly. But you want the boss paycheck. Yes. Yes. And all you want to do is sit around and complain

and talk about the boss. I'm not talking about the boss. When I had to be the worker, yes, sir, boss. Thank you, boss. I appreciate your boss, because you giving me an opportunity. And don't be mad at me that I turned into the boss because I watch what the boss do and I learned from the boss mistakes and then I was able to apply that game with what I'm doing and say what to do and what not to do and then if I don't like what the boss saying that I need to go create my own

That's what entrepreneurs do like we don't get mad. We don't play a hit on people We just like you know what? Okay, Like we don't get mad, we don't play a hit on people, we just like, you know what? Okay, this don't work for me. Instead of me working for you, I need to go create something for me. And that's all I've done. So if somebody get mad at jealous of me, it's like, you know what?

I don't know everything. And I don't need to know everything. I don't even need to know where this company or where this brand like, how many we gonna sell? I never looked at it like that. I love the process. I'm gonna get out here and work it, create this. Cause I told you, well, it's created by ideas.

So I created something I'm happy with it. I'm gonna get out there. I'm gonna go put it to the world. And then I'm not gonna say, oh, we're gonna sell a billion of these. No, I'm gonna sell one first. I'm the same way. I'm not gonna even tell you nothing like that. Oh, we're gonna make billions of that. No, I'm to sell one first. I'm the same way. I'm not going to even tell you nothing like that.

Oh, we're going to make billions of dollars. No, I'm not doing that. But I'm going to tell you one thing. I'm going to make the best product. It's going to taste the best. I got a great system. I got the best distribution. And then I'm going to let God do the rest.

It then God has that in store for me for this to be one of the biggest brands in the world, and it will be. But I didn't do it my part, because we just talked about it earlier. Faith without work is dead. I don't put the work in, but I'm not trying to count the chickens for the egg hatch. And so that's the mentality that I have.

I just keep out that grind and keep going, never looking back when they tell me no, they say you can't do it, P.O. Well, you ain't gonna make it. I'm like, man, y'all crazy because I came from nothing and watch what I'm about to do. You thought that what I did 20 years ago, you ain't seen nothing it. I'm like, man, y'all crazy because I came from nothing and watch what I'm about to do. You thought that what I did 10, 20 years ago, you ain't seen nothing because I'm just getting started.

So you say, what makes you get up in the morning, it goes so hard, I feel like I'm just getting started. Especially in this game, I've never done this before. I mastered the music industry. Now I gotta go master the food industry. So I gotta educate myself, I gotta meet with people, I gotta study the game, I'm constantly reading because I tell you all the time,

if you don't understand business, you have to do most studying than anything else. Like you need to know what you're doing, you know what you're selling, you need to know your product, you need to know the people you put out there to represent you. You don't mistake most people make.

They go, yeah, I do. Like, no, it never ends. No. Right? You don't even know. It's okay not to know. That's why you seeking the information. That's why you studied.

Like, think about it. So I tell my kids, you want to be great basketball players? Go study the game. I don't care if you're doing all kind of dunks, you can shoot whatever. That's what the thing, what they looking at, your IQ. I don't care if you're doing all kind of dunks, you can shoot whatever. Guess what? The thing, what they looking at, your IQ. They got guys six to that ain't that big, but they basketball IQ is incredible.

That's why they making the money, they make it. That's why I step curry making the money he makes. He expert. He ain't come out the hood. Now, I told my kids y'all in the best world now because you could go get all these top trainers and you could be just as good as a kid in the hood. I had to go off I don't have not my passion drove me, but now you could really go off Let me put the work in no matter if you live in a mansion or you live in the projects

It don't even matter if your work at things is the same and you really love what you doing and you passionate about you Can make you can make that 2% Now now if you're thinking that now, you just gotta be from the projects to have heart. No. You know what my kids say to other date on a talk show about basketball, he and high school, Matt Vaughan's asked him,

so one word describe your game. He said, I'm a dog. Dog, I love it. And that's what I create. I love it. Like we dogs, that's how I get up in the morning and I say look, with this boxing series I said well, what people, I'm a dog.

When I come in, I don't care what seals person you have, here I go. The dog is here, that's what I told you. We dogs, like we, the cats ain't gonna make it. Always bet on the dog. By the way, always listen to me everybody. By the way, this is one of the greatest conversations of all time, just so you know, I just just so you know, and I have to tell you, always bet on the dog.

People tell me that when I hire people, even like, I don't even always hire the smartest or most talented people. I will take this person who will outwork everybody every single time. Cause by the way, it might not even be in that. That work with your sons might be in basketball. That might turn to something else. I came from basketball that way. Exactly.

That can travel. I tell my son that all the time. That will, I call my son a gladiator, but I tell them that all the time. And by the way, he grew up in some comfort too, unlike how I do it. Tell them that all the time. That will travel.

You might not be in golf. Maybe it'll be in business. Maybe it'll be as a father. I don't know, but I know that hard work that living with integrity stuff. That wins eventually, because that is a long game. Life is a long game. Now some people take the long game

and go, well, I'm pacing myself. It's a sprint, the whole marathon. So let me tell you something, right? Nothing is gonna be easy. Even without kids, we got lithium overcome, they had burst. I don't care. You might live in a nice house, but you're still going to deal with some adversity. I don't care whether it's at school, might be with the players on your team. We have to lift them, go through their adversity. And that's what we was able to go through. I will own adversity.

And so when I look at life, I say, wow, if you do the right thing, you won't come out on top. If you don't, none of us ain't going. Like, we can't stop our kids from going through whatever they got to go through. Even though we might try them, give them a nice life and do this, you can still walk out that dough and go be a ate hope.

Yeah. Think about it. See, people always say money changed, people know money enhanced who you are. To magnify her. It do. And so I've always had a good heart to help people, even when I had no money.

So what you think I'm gonna do, what I have money. So, but I'm not gonna let people use me. So what I focus on, I focus on the young kids in the elderly. Cause I feel like I want the people that want to hand up, not out. And so most, most people, they come in with a hand. I don't like, nobody gave me nothing. Like if I had died in them projects, if I had went to prison, you wouldn't care about

me. Think about it. I decided to do right and change my life now. Over a period, you think I'm gonna change your life? No, I can't just change a person life. I'm not only going to do that. But what I can do is I can give you the right advice. I can show you, I can help you.

If we decide to do things together and build something or partnership or business, then that's fine. But the Bible said, no man, oh, no man, nothing but love. That's it. And if you do that, and be there for your neighbors, don't wait till it's too late. So my whole thing is, if I could stay on that path,

everything else gonna be okay, go out, gonna take care of the rest. And that's how I live. I have to tell you something, brother. You were just talking, I literally, I don't even know what happened. I just said a prayer, I just said, I feel so blessed that I'm in this conversation.

Thank you. I do, and I'm so blessed. I'm so blessed that this is like millions of people are gonna hear this from you. Like I knew this was, well no, I didn't. I hope today was gonna be good. Well the thing I'm about to do is like for me, I keep telling you, I don't need to know everything.

I don't need to know how things gonna go. I really just let God leave me on the journey I'm on. Like even when people wanna hate on me, or wanna stop me, right? My thing is, the thing that we have to realize as people Hate is from a distance. You can see that that motivates me when somebody know I don't know me and they trying to stop me from getting somewhere or do something. Oh, okay. That's hate. That's motivation But when it's in your circle

It's in being jealousy. That's the part that I don't like. We got to stop that self hate to where if you in somebody's circle and you hate known somebody that's trying to help, that's just gonna come back on you. That in being jealousy, never gonna get you nowhere. God always showed me like, okay, and on that journey, because I will tell you,

that's a journey. I like to see that, okay. Man, I give people money to leave. Cause I don't want you to go in, where I can about to go in. We going to hold another level now. I had to pay family members. I had an uncle, I told my grandma,

I said he ain't good with my business, his customer service is bad. He just think this cause we got money, he talked to people in the kind of way. I said, oh, here go a couple of dollars, go do whatever you want to do, start your own business. I don't need you in my business Because you're gonna mess up my business to get out of the circle get out the circle my circle is small But you know why it's small because I don't so I don't have time

To explain to people that really don't have the integrity to go on a journey with me. I feel like I'm wasting time too. I'm not wasting time no more, so I'm good with saying, look, this not for you, this not, you are not on a journey that's gonna last a lifetime with us. You was on a season. You're right. And by the way, you're a season over with now.

Yeah, and I think the longer you keep someone like that around you, the more it grows. Yeah. It can have a big, the more you sense someone shouldn't be in your circle or in your business, the sooner you get that out, the better, because it can start to spread. I tell you, I don't want headache money.

I don't care what high big your idea is, and you're gonna go away, and we're gonna make all of this, you know what, I don't want headache money. I don't want, man, I want some money that I could be like, man, I'm happy to work with this person. I can't wait to see you. Let's go get this done Headache money is the worst kind of money because you need to ask me. I Don't want no headache money, man. I'm cool on that y'all gonna keep y'all headache my temper all the time All money ain't good money. I don't turn down so many deals

That was the one thing my grandfather taught me before he passed he said he said son never do a deal when you're desperate. And I don't. And never do business with shaking people because if it start off shaking, you're going in shaking. The wisdom coming out of you is just so profound. Everything you say, I gotta tell you, the other thing you said earlier about,

by the way, I'm stealing that from you, I know the headache, money thing, that's mine, just so you know, that's mine. But the other thing I gotta tell you from you. I know the headache money thing. That's mine Just so you know that's mine But the other thing I got to tell you is this idea about not needing to know everything Yeah, it is a major trait of people that fail is their threshold of what they think they need to know before they'll take Action is way too high the people that I know that are successful Yeah, it's much lower. They don't have to know everything to take the first step because they've got faith when they step into a space That once they get to that space they get into that room, they'll figure it out.

God will give them the answers, give them people the resources. I mean, some of the smartest people, me and my business partner, we like, we had to figure that out. Like, look, we don't need to know everything. Say, why are you so comfortable and constantly? I don't need to know everything. I don't need it. You expert at what you do. I'm an expert at what I do. List this gold, do what we do. Yeah, because you don't know the future. You said you did jobs earlier. Yeah. How did he know it was going to be an iPhone when they started out? That at what I do. List is gold. Do what we do. Yeah, because you don't know the future. You said you need jobs earlier. Yeah.

How did he know it was going to be an iPhone when they started Apple? That's what I was. Wasniac, his partner's a friend of mine. And they were like a board company. Yeah. They had no idea that there would eventually be a Mac and then an iPhone. He just, imagine if when jobs started Apple, he goes, well, I'd have to know all about

gigabytes and pixels on camera. But that's what he did. What do you need to do in that time? In that time. Yeah, so true. And look where is that. And so I just think that everybody think they need to be the smartest person in the world. No, you don't.

You don't. I'm not the smartest person in the world. I'm not even close. You see what I'm saying? I'm not, and I'm not trying to be. Neither. But I'm gonna be good at what I do and what I know. And if you keep the faith, you know, think about it.

If you keep that faith, you know think about it. If you keep that faith you know okay well one day I'm gonna get to that destination. I think the problem is everybody want to know when. I don't need to know when if I'm on the journey. If you love what you're doing and you're on the journey you don't need to know when because you know you jumping that car and you drive I don't care if you put on and say how do I get to here. Guess what? Serenade take you somewhere else and take you over mountain all those ways and then finally you get to that destination. But you don't even know where you're going at now.

So true. And so my thing is that so if you could do that, why not in business and life? Yeah. Just take that ride and believe in what you do and do what you love and you'll get there. And I tell people all the time and say, you know what, you is your worst nightmare

because you and your way. They got some people can't get out that way. Cause they, I don't care what you're going to wear just financial problems or whatever relationship problem. That's what, one day that's gonna be over with. Then what? Then what are you prepared? Because some people not prepared for success. Everybody wanting to be successful, are you prepared for it?

So what's going to happen when you get there? So you say, well, I don't know, but I know, no, no. No. Are you prepared for the journey? Because you just want to get in the car. So you might as well, guess what? You know, you either gonna drive the car or sit in the back and be a passenger. So if you're gonna be a passenger, shut up. You're gonna be a passenger. Shut up, let me drive. If you wanna be a passenger, go on sitting in the back.

So good. You know, and my whole thing is, so if you wanna drive the car, then get in the driver's seat. But if you don't like, if you don't like the way I'm driving, then go get in your own car. We don't need the car, Poo. Yeah, and I don't need headache But if you don't like the way I'm driving, then go get your own car. We don't need the carpool. And I don't need headache money. I don't need headache money.

You know, headache money, cause you can count it. So good. Anybody count money in black men's headache money, you know down the line is gonna be a problem. I don't want it. I don't need no shoebox money. None of this does. It's so true. Let me tell you something. You got two old school entrepreneurs here and

he is absolutely telling you the truth about that. This has been so incredible. It's, they're flashing the sign at me back there. We're way over an hour and I have to tell you something. I would love to have you come back on. If you come back on again, because I feel indebted to you. You said credit earlier, which by the way is a huge key is an entrepreneur I feel indebted to you. I really do. I'm so grateful for it. Now I appreciate you mom Yes, and my thing is just show up. I tell people all the time you want to be successful show up No, man. I don't care if it's big smaller whatever show up. Mm-hmm. You showed up today. Let me tell you you brought a game with you today Where where do you want them to go? What do you want them to find about you? show up. You showed up today. Let me tell you, you brought a game with you today. Where

do you want them to go? What do you want them to find about you? I want to make sure we finish on where they go. Get you want to go to your social. You want them to go. Where do you want them to go? Yeah, you could go to my social at Master P on IG, but launchcart.com. Launchcart.com and also Brodus Foods.com, a Snoop cereal.com. And just go to the stores and buy a product. And that's the way you support, because the more we make, the more we give. And it's all about building economic empowerment. And one of the things we talked about a little bit too is, you know, the black community

needs to know when there's black owned products too. That's one of the things when they're on the shelves. And so now my entire community, which is as diverse as there is in the world, every race, ethnicity, you ethnicity, sexual preference on the planet listens to this show and is in our family here. They can support your products as well. And guys, I usually at the end of the show, by the way, I just want to say thank you, Percy, for today.

What an amazing experience. Usually at the end of the show, I say, hey, everybody, share this episode. I don't need to ask him to do it today. I know this is getting shared all over the place. What a blessing you are, brother. Thank you so much for being here. God bless you, everybody. Max out your life. This is the end my let's show. you