THE ED MYLETT SHOW - Irresistible Influence - with Marshall Sylver

Episode Date: February 14, 2019

The man most popularly known for controlling minds is about to release his secrets so YOU can increase your influence! He is one of the WORLD'S MOST WELL KNOW HYPNOTIST, author, personal development e...xpert, public speaker, thought leader, entrepreneur and "THE MILLIONAIRE MAKER!" The man himself, Marshall Sylver, is sharing his mastery of the mind and how YOU can use his techniques to create irresistible influence and move the people around you into taking regular and massive action. The #1 skill you must master and continuously improve on if you want to become successful is INFLUENCE. The techniques we cover in this interview can be applied to increase your influence with large crowds, one-on-one conversation, in sales, in business, in your relationships, with your children and really EVERY aspect of your life. I am literally sharing with you for FREE the techniques that the most popular and well-respected hypnotist uses to control minds and behaviors so that YOU can lead and inspire others to take action. This is influence at its finest! Get a piece of the brilliance shared in this interview and unlock the secrets to irresistible influence!  

Transcript
Discussion (0)
Starting point is 00:00:00 Welcome to the Edd and Mylett show. This podcast is for those who want to do more. See more and be more. Welcome back to Max out everybody. I'm Ed Mylett. Today is going to be interesting. It's probably one of my more difficult introductions because this man's accomplished so many different things. We talk about Max and now, it's maxed out multiple areas of his life. So, Amika his name first is going to sound familiar to her. The man to my right here is Marshall Silver and Marshall. Great to see you Ed. Great to see you. And thank you for being here. Too long coming man. I know. Everyone's been trying to get us together and we finally connect here today and in researching you, that's why these intro's so difficult. These, the was, is and was the world's most well-known hypnotist. He's played on all the main
Starting point is 00:00:58 stages in Vegas, but on Letterman five, six times, all the late night shows. And that's how I knew you. It's from back in the day watching you do that. And then he's parlayed that into an incredible career and all kinds of other venues. So I'd call you, you're an author, you're a speaker, you're a personal development expert, calls himself a millionaire maker, which he's done many, many times over and over again.
Starting point is 00:01:18 I think you're a thought leader. And, but he's really a person that can teach you how to influence other people. and because he's so influential And so you're talking about somebody who's had you know an infomercial is over a hundred million dollars He said two hundred million dollars and sales himself decided to retire and then started to have a family And so my favorite part about you though of that entire intro is the most impressive part is the way that you speak about Erica your wife My goodness your goddess, your goddess. Yes. But you love that lady, right?
Starting point is 00:01:46 And we always are men referred to as a thought of us that way. And then sterling, maximus, and prosperity. Sterling silver. Got a better point. Sterling silver. Sterling Marshall silver. Like his father, he had a little more refined. Maximus Marshall silver and prosperity, Erica silver.
Starting point is 00:02:01 It's pretty awesome. It's fun. And that changed your life because that sort of leads us to today to some extent and that really the birth of prosperity. Tell them about just your life, a little bit about your background, what you would achieve, and then what the catalyst was to sort of reengage on this maximum level you've been on now. I was born on a farm in Michigan. We had no running water, we had no electricity, we had no phone. I have 10 siblings. And my mom pretty much raised all the kids on her own because of just fathers coming and going. And so very early on, I realized if I was going to get anything, I had to get it myself. The second
Starting point is 00:02:33 home we lived in was a converted chicken coop. We were homeless for a period of about two, three weeks in the middle of a Michigan winter. And they knew we were going to die. And so they converted a chicken coop and we lived there for four years. And it was a great place for me at seven years old. The place had running water, had electricity, and no adverse side effects. Like, it was great. It used to do magic shows in the barns
Starting point is 00:02:53 and you know, building into haunted houses. Oh, you knew when you were doing magic shows. I started doing magic when I was seven. And then I discovered it, ten that people would pay me to do what I loved. And I thought, this is it. And so I was a professional magician all my young years.
Starting point is 00:03:04 Really? And when, so how do you think, I'm curious, because you've talked about this with your own kids, you're just gonna go in and out of different things here. Because obviously today we both agree, we want to really serve the audience, and you're just such a wealth of knowledge in all these other areas, but I know a child's upbringing
Starting point is 00:03:19 influences them. You've talked a little bit like, it's on ages zero through eight, how their brains are still. All of our programming is already done. That's right. How did that affect you? And then what's been the contrast that you've tried to do with your kids? My father was a very... he was a hardcore alcoholic and a mean drunk. And when he and my mother divorced, I would call my dad on the phone to tell him I loved him.
Starting point is 00:03:42 And he'd say the first words out of his mouth would be, you little less so, be don't call me. And the last words out of his mouth would be you little less OB don't call me. And the last words out of his mouth were you little M effort don't ever call me again and he didn't use acronyms. And my mother though was the polar opposite. My mother was Marshal when you grow up you're going to be rich, you're going to be famous and then you're going to take care of me. So she was the person that would drive me to my magic shows. She would sit outside in the driveway when I went in to do somebody's birthday party. And the reason she wouldn't come in, I was 12 years old, the reason she wouldn't come in,
Starting point is 00:04:08 is she said, no, you're a professional. Professional's mothers don't come into the show. Wow. The stuff with your kids comes up in your content a lot. It's interesting to watch before you've had your children. And how much it was, you know, obviously, you know, hypnotism was a central part of it. How did you get into hypnotism?
Starting point is 00:04:25 In other words, were you hypnotize yourself as sort of the trauma from your childhood or how did that all materialize? You know, growing up, we were so poor, I would wear my sisters clothes to school. I mean, just like, just like, just like it was. And this thong is killing me right now actually.
Starting point is 00:04:38 I'm, something you could use to. The thing about it is, is a hypnotist came to my high school and I got up on stage and he flapped his arms up and down And he said when he said the words sunny boy I would stand up for my seat in the audience. I'd walk back to the stage. I'd fall on my own But I'd roll my pant legs up above my knees. I'd climb on his lap I put my thumb in my own mouth and I'd say sing it again daddy
Starting point is 00:04:59 And I remember going back to my seat in the audience all my peers are there all the other students are there and I'm thinking to myself There is no way in the world. I'm gonna do this, not gonna do it. And he says the words, sunny boy. And I felt like a magnet was pulling me back to the stage. Walk back to the stage, I'm on my butt, rolling my pant, I'm like, I don't need to do this, I'm doing it anyway. Wow.
Starting point is 00:05:18 And I get on his lap, I got my thumb on my mouth, sing it again, daddy. And I left and I went home that night. And I was thinking, was I actually hypnotized? Or was it just doing what he told me to do? Really? And I thought, what if he had told you to be confident Marshall? What if he had told you to get off drugs
Starting point is 00:05:32 because at the time I was small pot? And I said, what if, you know, what if he had told you to go out and get a multi-millionaire? And you did it just because he told you to do it because he told you you could, you knew that you would. And it profoundly impacted me. At 17 years old I had done some research and I hypnotized my first subject.
Starting point is 00:05:51 It was a woman that I wasn't loved with except as a young man I wasn't smart enough to stay out of the frenzel. So I was her best friend and I counseled her whenever she broke up with her other boyfriends. And I hypnotized her. She was my very first subject. And after I hypnotized her she wouldn't leave me alone. I mean just was all over me, she wouldn't leave me alone. I mean, just was all over me, it wouldn't leave me alone,
Starting point is 00:06:06 so I kinda got hooked on the Moses in there. But I hypnotized two more people with great success, and then the next three people I hypnotized didn't respond well. And so I didn't really understand it, I kinda thought I'd lost my mojo. Yeah. And then years later, I was attempting to figure out
Starting point is 00:06:20 what I wanted for my life, not just for my job, I wanted to know what my life was gonna be. And so, from 21 till 23, I went through eight jobs and eight apartments in two years. It got to the point where my own family wouldn't help me move. And I had been doing some temporary DJ work with this other guy.
Starting point is 00:06:36 We were getting paid 250 bucks for four hours worth of work each. And one day, he's not showing up anymore. And again McCall, he said, dude, what are you doing? He said, I became a stage hypnotist. I said, really, how that happened? He told me I went and studied with this guy. He said, I said, how's it working out? He said, well, I don't work four hours for $250.
Starting point is 00:06:54 I work one hour for $2,500. I know what, that's for me. And so I found the guy. I went to study with him a five-day course 10 hours a day and When I went to study with him I sat with him and in the first half of the day This is the best in the world. Okay, and the first half of the day I said I know this stuff already if this is what it is. I was on the right path And so I was up in LA. I left LA. I drove back down to San Diego where I lived the next morning cold called on this nightclub chain called Carlos Mervis
Starting point is 00:07:24 Yes, and I cold called called Carlos Mervys. Yes. And I cold called that Carlos Mervys and went in the next morning and talked to their entertainment director, the moment I walked through the door, he said, oh my God, I've been looking all over for a year, he hit the next Marshall Silver. Well, he hadn't been looking for me because I didn't have a hit modem show yet. But he booked the show four nights a week, the show that I didn't have, he booked it four nights a week. I got back in my car, drove back up to L.A. to walk into the second half of the second day.
Starting point is 00:07:47 That's awesome. The teacher's this guy named Gil Boyne. And I always call him Yoda, because he looked just like Yoda. Okay. And he's cursing me out as I'm walking through the door. You have no discipline. You don't follow through. You come in late, you left early.
Starting point is 00:08:00 What do you have to say for yourself? And I said, Gil, I was so inspired yesterday. I left your class in the afternoon, I called called this group in the morning, I just booked the show that I don't even have formed yet, four nights a week. And without missing a beat, he says, and he's the exact reason people succeed in this meeting. That's great.
Starting point is 00:08:16 And as they say, I've never looked back, it's just been an amazing ride. So you had this sort of flip switch in you where you took massive action though, right? That's been there. What is hypnotism? So we say this word, I think we're all this, and what happens when I'm being hypnotized? And why is that relevant to personal development, peak performance, thinking, etc.? It's not enough to learn a skill set. You've got to become someone new.
Starting point is 00:08:41 So kind of like in the area of wealth, I tell people, it starts with you acknowledging that you are a multi-millionaire, even if the money has not yet been deposited in your bank account. I don't know what your upbringing was. I don't know how your youth was. We were dirt poor. So in the time that I was searching for craft macroeconomic
Starting point is 00:08:58 and cheese money in the couch and the kid that lived in the house with no running water, during those times I was a multi-millionaire whose money had not yet been deposited in my bank account. And I think what hypnosis does so powerfully, it takes us from the place of gosh, I should hope so, to a place of certainty. I think that fear of failing is so grand in people that they just don't do anything. You know, they have a book inside of them. They're afraid to write the book because what if I write
Starting point is 00:09:22 the book and nobody wants to read it? Then I'm a failure. As long as don't write the book. I could have written a book. It was a bestseller Yes, and it's kind of like anything and like that most people just don't take big actions You know you and Tony Robbins are great friends and I share the stage with him on a lot of occasions Yeah, and you know Tony works a lot. Oh my god. I work a lot and I gotta tell you I don't like working that much I mean, I love my work. I don't work at all, I love what I do, except I really love this kind of time, at our beach house with my kids and my wife. I really like that. And so years ago, I mentioned that previously,
Starting point is 00:09:54 I went into retirement. My babies were born at home in the bathtub, via hypnosis, no drugs, no doctors, no pain. And what I caught, stirling in my hands in the bathtub, and I cut as a billical cord, it made it his perfect little belly button, I thought the moment I saw in his eyes, I said, I'm retiring. I'm done. And I've made a couple hundred million dollars. I've lived this amazing life. I'm done. Right. And then a maximus was born. And
Starting point is 00:10:16 I caught him in the tub and made his belly button. And I'm looking to his eyes and going, yeah, boys, just the two of us and mommy, we're going to travel all over the world. It's going to be great. And then my daughter, Prosperity, was born, and I caught her in my hands. In fact, we live streamed Prosperity's birth because we wanted women to see that they have an option. My wife was wearing a bikini top, and we were in the tub, you know,
Starting point is 00:10:34 so she was shooting above the tub. I was topless, though. We got her ratings. We had her ratings. So I cooperated with my hands, and it was instantaneous. The moment I looked at my daughter, I don't know whether it was my upbringing,
Starting point is 00:10:47 my mother raised her sons to be chivalrous, to take care of women. You hold the door open for women. You do whatever you need to do to make their lives better. And so for me, with my boys, I knew I was gonna train them to take care of themselves. With my daughter though, the moment I looked into her eyes, I said, little girls are really expensive.
Starting point is 00:11:04 I should give back to work. I really do. That was the shit that was back to work. It was, and I didn't know what it was when she was born. I just knew I wasn't done yet. I think what it was was I never wanted my daughter to be impressed by anything your son has. Oh wow, I want my daughter to take care of herself. I want her to be able to do that.
Starting point is 00:11:19 Anytime you talk about, on my show, anytime a male and female issues come up, it's always conscious. Somebody doesn't like something somebody says about men and women But I think both as fathers we know we love our sons. Yes, and every father listen to this will attest to this This isn't a sexist thing at all. It's just different with your daughter. Yeah, it's just different There's this part of you. I think that wants to I don't know provide or protect for your daughter in a way that is just It's unique and special. It is a neat and there's nothing wrong with that
Starting point is 00:11:43 No, I don't want to address that too, because I'll tell people that story in my seminars. And I'll say, I don't care if you think I'm sexist. I really don't. I'm not. That's your stuff. That's not mine. Except if it's sexist for a man to want to take care of the
Starting point is 00:11:56 women in his life. They would build it. Right, because I assume that there's a whole bunch of women who love to take care of the men in their life. Absolutely. And vice versa. That's the deal that Eric and I have. Right.
Starting point is 00:12:07 Eric, it takes care of me. I take care of everything else. There you go. And it's not to say that a woman couldn't take care of herself or a man couldn't take care of themselves. That's the partnership. That's the whole point. Yeah, I agree.
Starting point is 00:12:16 100% with you, totally with you. So there's so much here. And so what I want you to know, just a step back for a second, is Marshall teaches all different levels of influence, of certainty, and all the way up to a master's level, doctorate type level. In today's program, we're going to stay at sort of the elementary school level, but I want people to have a flavor of some of those things too, because I feel like I practice some of the things that you teach.
Starting point is 00:12:39 And there's little things you did earlier, with those of you that are listening to this audio wise, when he was referencing earlier, so the story when he met Eric, there were some gestures you made with your hands that were suggestions. Right. What can you tell everybody? I just want to take a term and you explain to them what it is. What's an embedded command? An embedded command, there's a number of different types of embedded commands.
Starting point is 00:12:56 There's geographical embedded commands which means an object will expand to fill the space that it enters. What do you mean by that? Give me an example. Yep. This is perfect. So I say to you, something like, delicious, refreshing, satisfying. What is delicious, refreshing, and satisfying?
Starting point is 00:13:22 The water. Water. Yeah. When you're right, you're right. I got you to come to that conclusion. When my hands up here, your brain is saying, refreshing, delicious, satisfying. What's he talking about?
Starting point is 00:13:32 When the water enters the space, you answer the question. The other way I could have presented that was delicious, refreshing, satisfying. And your brain would still say, prove it. It's kind of like if I'm standing on stage and I'm talking about characteristics if I'm standing on stage and I'm talking about characteristics and I'm pointing at a space.
Starting point is 00:13:48 There was this man I met him years ago. He was amazing. He was intelligent. Anything he was selling, I determined I was buying. And then I step into that space. I take on those attributes. Whereas if I said that about myself, people would resist it. If I say it about this imaginary guy and then step into his space. I take on those attributes
Starting point is 00:14:07 So that's a geographical embedded command a direct embedded command would be something like me saying to my kids Of course you can't now eat your piece. You're not old enough. That's a direct man to now eat your piece So this guys this is stuff that when you watch people that are Professionals of these things, it's seamless and you don't notice them. But the great influencers that I know have some level of understanding all the way up to that doctorate level of how to communicate effectively,
Starting point is 00:14:33 how to transfer certainty to people. And so one of the things you talk about that I love is how important is to have certainty in your life about yourself, but in terms of selling, there's a lot of people here. In fact, everyone listening to this sells. If there's a mother listening to this, she's selling her children on,
Starting point is 00:14:49 getting up on time in the morning or getting to school on time or being good moral people in society. Whatever it is, everything is persuasion and right. Absolutely. And so you're talking off a lot about in the selling space though, product-wise, how important it is to work on and acquire certainty yourself about your product, speak to that. Yeah, when you believe in what selling space though, product-wise, how important it is to work on and acquire
Starting point is 00:15:05 certainty yourself about your product, speak to that. Yeah, when you believe in what you're selling, you have a more own ethical obligation to sell it. And I am a salesperson. It is what I do. I sell people on knowing being certain in their lives. And for me, salespeople, we are the economy. So when we thrive, the economy thrives.
Starting point is 00:15:24 You know, velocity is the speed and frequency economically in which money changes hands. Yeah. So if I sell cars and you buy a car from me and you sell houses and he buys a house from you and then it goes full circle. All that money and circulation is what makes for a good economy. We are in right now, without a doubt in my mind,
Starting point is 00:15:43 the greatest economy any of us will ever see in our lifetime We are on the pendulum swing that's gonna make this so good and I'm excited about that You know anywhere you go. I see it at our seminars our seminars have record numbers of people in them I see it on you know the car lots. They're busier than ever right? I'm going on a weekend. So let me ask you a question. I'm curious about this so you're Is there a balance between having the techniques of influence? And the best persuaders I know, there's a realness and energy transfer, a heart to what they're
Starting point is 00:16:16 doing. How do you navigate the balance between the technical aspects of being able to communicate certainty with people, transfer that, and just being present and being yourself? How do you not be evil? Okay. Is that what you're asking? Sure. communicate certainty with people, transfer that, and just, but being present and being yourself. How do you not be evil? Okay, is that what you're asking? Sure, that's what you're asking. That's what I was about to say, it's true.
Starting point is 00:16:29 You know, it does come down to ethics. It just comes down to, who is the person? There are, there are ethical people that don't know how to sell. There are unethical people that don't know how to sell. There are ethical people that know how to influence. There are unethical people that know how to influence. And the end of the day, for me at least, I got to sleep with myself, you know? I've got to be able to know that I did good. And at the
Starting point is 00:16:48 end of the day, that's my legacy. No amount of money, no amount of anything will matter. You know, somebody watching this might say, well, you hypnotized your wife. She could have come out of trance any time. She could have decided I wasn't for her at any time. In fact, one of the things with Erica that we did that is a part of my life is, is a lot of times in relationship, people will send their representative to the first few dates. They'll send the person on their very best behavior. So, you have two people who have sent their representatives. The representatives fall in love, and then pretty soon the representatives get tired of showing up. My gosh. That's profoundly true. Yeah, and so for me, I decided that I would do something I had never done ever in my history with anybody. I decided to be a hundred percent honest
Starting point is 00:17:27 with Erica's zero secrets, telling the things that I thought would make her run away. And I did, and she didn't run away. And so the more I told her, the more she knew everything, and was still in love with me, I realized she was in love with me. We have zero secrets. She has the passcode to my cell phone,
Starting point is 00:17:43 has can log on to any of my computers, can read my journals, and vice versa. I mean, probably would have saved Tiger Woods a few hundred million dollars. Right. Save a lot of people out of my mind. That's such a, I've never heard someone say that they send their representatives to these days. By the way, some people do it through their entire courtship, get married, and then the representative disappears. It's out of doubt. That's powerful. That's really, really powerful. So get back to your question about influence. Yeah. When you believe in something, you have a moral and ethical obligation to sell it.
Starting point is 00:18:05 You don't stop. You know, the kids is an example. If you're gonna sell your kids that have a healthy drug-free life, you do whatever you need to do. All is fair. For me, Ericka calls me her lottery. And there's a video online of me at Neckar Island
Starting point is 00:18:20 proposing to Ericka. And I kinda, let's brands and Zylen, right? Yeah, yeah, yeah. We're on the roof of the great house at Branson's Island and I tricked her I made her believe we were shooting footage for an infomercial at a bunch of students there had the camera set up up on the roof I shoot this little piece and then I said hey Erica there's one more thing I want to do come over here and I got down on one knee or at least I thought I got down on one knee she told me I squatted and Which I did actually went back and watched the video.
Starting point is 00:18:45 The roof had rocks on it. So I didn't want to put my knees in the rocks. So I squatted and then I asked her to marry me. She later informed me I didn't actually ask her to marry me. I told her to marry me. I said, I want you to be my one true wife. And again, God coming back into the picture. So there's videotaping.
Starting point is 00:19:00 While I'm asking her to marry me, I stand up and I give her a kiss. This little bird flies right up in front of us, right between us and the camera. This little teeny tiny bird just hovers right there, right at eye level, just sitting there. I had arranged for fireworks to go off on the beach after she said yes, they got you did because that would have been embarrassing. No, I won't marry you. Oh, fireworks, hey!
Starting point is 00:19:19 So, we turn around, the fireworks are going off in front of us. In this little bird, I kid you not, it was right in front of our eyes when we were facing this way flies around it stays right there Oh my goodness. I looked at you can hear me saying on the video. That's God He's blessed us right now. That's who that is right there. Oh my goodness. It was magic I like this side of you I've not seen you taught I've used to God several times in this interview So I mean I love that I because I think sometimes people think that people that are very technically savvy Sometimes don't rely on things bigger than themselves. I think it's wonderful that you share that
Starting point is 00:19:48 Well, I'll tell you the reason I do in all things I ask myself the question what would be the best belief for me to have you know What would be the smartest thing for me to know to be certain? Okay If I'm gonna enter a business I shouldn't enter a business unless I was certain that business is going to succeed If I'm gonna get married like I did in my one true wife, I should be certain of that. And there should be zero doubt in my mind what if this doesn't work out because if you had that why bother doing it?
Starting point is 00:20:12 So for me as far as my faith in God, believing in God there's no downside. There is a downside and not believing in God. Should there be one? There's no downside. And there's four basic steps to total enlightenment. And I call enlightenment living in God, should there be one? There's no downside. I love that. And there's four basic steps to total enlightenment. And I call enlightenment living in joy, living in truth, living from a place of love rather than a place of fear, four steps. Step number one is forgive, everybody and everything, especially yourself.
Starting point is 00:20:37 And not forget, because we don't forget it. Forgive and choose to remember no more. Second step is that surrender. That surrender is what's going on. There's a reason whatever is going on is going on. Surrender and find your life perfect because finding it less than perfect is a waste of time.
Starting point is 00:20:52 It just is what it is. And I know it's very zen, but it is what it is. Step three is, and this is the big one, utilize the things and circumstances of your life versus just tolerating them. You go to the airport, you're flights delayed two hours, you go, oh my God, I'm gonna be late. This is horrible. No.
Starting point is 00:21:08 You're flights delayed for a lot of reasons. Maybe a flock of birds was about to fly right in front of your plane and crash it. Maybe, and this is what I always do, anytime there's a delay, I look around and go, who am I supposed to meet? Who am I supposed to talk to? You know what's great about this?
Starting point is 00:21:20 And every area of our life is like that. Yes. You know, again, I tell people, Erica is my one true wife. Some troll was online and they were trolling all that idiots been married three times and I'm thinking, in divorce twice, I'm thinking, how many times are you supposed to divorce? And what's the way?
Starting point is 00:21:35 A number of times to be married. Till you get it right. Till you do it right. And I am so glad that I was married, especially the second wife that was so bad because I would never know the gift that Erica is. I am glad that I was married, especially the second wife that was so bad because I would never know the gift that Erica is. I am glad that I was born poor. I made millions of dollars, was foolish, lost at all,
Starting point is 00:21:51 made millions of dollars again, married the wrong person, lost at all, made millions of dollars again, met Erica. The economy took a big dip down over the last 10 years and got to a point where my wife said, I don't care, I love you. And look back on that. And I realized for me what that was, my wife met me when I was rolling. You know, we had a lot of money. And we had two kids and then it wasn't quite
Starting point is 00:22:16 so easy. And it was really hard for a little while there because I had so much real estate holdings that were leveraged. And for her to to tell me I don't need this honey I love you That was another gift from God. Absolutely. Thank you confirmation 100% yeah Yeah, yeah, and so again the the third step is utilize versus tolerate the fourth step to total enlightenment When you start doing that you'll have so much abundance that only be one thing left to do And it's what you're doing in the show it's what you live your life doing yeah serve others Yeah, that is so good, Brother. That's the part, again, almost every program,
Starting point is 00:22:47 somebody says something, oh, you need to rewind this and go back and right there of all of the gifts we've been offering you today, that is absolutely a gem. The other part of it too that I love, it's just teagically too, is go attack one fire, go get that one fire.
Starting point is 00:22:59 I actually think that's true even in a good time. And others, I think people underestimate how amazing their capacity is to master any area of life that they've become obsessed with. Don't you think so? I mean, somebody asked me, we just did a seminar over the weekend called Turning Point.
Starting point is 00:23:13 I'm in San Francisco. And somebody said, how do you overcome procrastination? And I joked, I said, I just put it off. And they said, no really, how do you do that? And what I said was, do something. Yes. Just something on that task that you're procrastinating. Do something.
Starting point is 00:23:26 You're procrastinating in your book, right down a paragraph. If you can't get a paragraph out, get out of sentence. If you can't get a sentence out right a word. So do something. It's so true. I gotta tell you, the more I study with the people on my show, and even lately, I've been in the state
Starting point is 00:23:41 where I've been sort of observing myself a little more than I normally have. My thoughts and my actions. And I got to tell you, one of the main separators I see is what you just said. It's like the people that I know that when have this capacity, this habit of just moving and taking action. I mean, it sounds so simple, but they just take some actions. Even if it's one that doesn't work out, it's some sort of progress. Some are better than none. Yeah, I love that. You know, my introductory talk is called Take Action Now. And I'm going to give you a little more influence and a little more insight.
Starting point is 00:24:12 What I do is when I come out on a stage, I might have shared the stage with Tony Robbins, or you or any number of people, I'm there to sell things. That's what I do. I sell things. It's good for me. It's good for you. It's good for the entire economy. Everybody wins when people sell things.
Starting point is 00:24:24 And when I come out on stage, the first thing I tell everybody in the audience is I say take a clean sheet of paper Take a clean sheet of paper and the reason I want to clean sheet of paper is I don't know what was on their paper from the previous speaker The previous speaker could have wrapped up and said hey write this down. Don't do crap. Don't do crap So now the whole time I'm on stage. They're looking at do crap, do crap, I don't want that. I need a clean slate. And so what I have them do, take a clean sheet of paper and in big, bold block letters, right down the title of our talk,
Starting point is 00:24:53 it's called Take Action Now. Why? Hypnotically, I want the words take action now, staring them in their face the entire time, I'm on that stage. And then I ask them, how many of you watching this right now Even are older than you thought you would be at this point of your life Because it's a blank. You know that it's a blank. You're your kids are teenagers now
Starting point is 00:25:13 I never realized how fast time went by until I had kids. No, yeah, no question about it. Yeah, that is One of the more profound things that I've heard by the way So you have the rip that that page out and then there's a blank sheet. So what does that look like though? I don't know, we're not too much more time it, but I want to be sure that we're serving people. One of the things you do better than anyone I've ever observed because I notice it because I'm decent at it,
Starting point is 00:25:36 is you frame well. And I just want to teach this technique, the elementary school version of it for people, but about framing, pre-framing, post-framing, I think tearing the sheet out and putting a blank sheet, that is a frame. You frame points well. People that I think, everyone listening to this, they'll give you the elementary version from me, people that communicate very well, help you believe what you should believe about what they're about to say or what they just said.
Starting point is 00:26:03 And so you're unreal at this, and you do it on a level that is the best in the world. I have an unfair advantage. Okay. Hypnotically, I have an unfair advantage. You know, I've studied what the mind does at each stage of anything so much. I just know, I'll give you a good example.
Starting point is 00:26:19 Sometimes salespeople say, I have to, how do I overcome their objection? That's a good frame shift. We don't call them objections. We call them pieces of resistance. And so the pieces of resistance, if you look at it that way and you say, all you've got to do is play with their resistance, let them have their resistance. It's not a no, they're seeking validation.
Starting point is 00:26:40 And I want to go a little bit further even. I don't call influence getting somebody else to say yes. What influence is, and I call it irresistible influence, what irresistible influence is, is getting someone else to a point where they beg you for what you're selling and have them believe. This is most important, it was their idea.
Starting point is 00:26:58 When they come to that conclusion, it was their idea. Like when I influenced Erica to ask me out on a date, it was her idea. Like when I get my kids to change their behavior, for my children, all I do almost anytime they're misbehaving, I'll walk into the room and I'll say, what do you suppose I'm going to say next? And they'll say, stop running in the house. Yep.
Starting point is 00:27:16 What do you suppose I'm going to say next? Clean up your toys. Okay, when you're right, you're right. It's their idea. By doing it, that way what happens is you don't have to say it. You walk into the room the next time they see you. I'm cleaning up my toys or the thought of you walking in. Now all of a sudden they're doing it on their own.
Starting point is 00:27:31 So frame control is the ability to take whatever it is you're selling and make it look like what they're buying. It's taking whatever action you want someone else to take and frame it in a context that they come up to that conclusion and then follow through. And there's very little resistance because it's their idea. You know, and for a context that they come up to that conclusion and then follow through. And there's very little resistance because it's their idea. You know, and for a lot of you listening to, I've been in multiple generations of consciousness
Starting point is 00:27:52 in terms of persuading people at different times. And one of the things that I've come to the conclusion of is that if you're trying to conceal the fact that you're there to sell somebody something, you become immediately untrustworthy. 100% and the reason is, is people aren't stupid. They know when they're watching an ad, they know when they're being sold, they know when they're being pitched. And so I think the most important thing you do is state your intentions.
Starting point is 00:28:10 The stronger your intentions are, the more clear you are about what your intentions are, the more likely you are to get your desire result. Concealing it, hiding it, packaging it, beessing it, is old school stuff. What do you have to do with it? What do you have to do with it?
Starting point is 00:28:22 If I walk out on a stage and I am there to sell, first and foremost, they know that, right? And since they know that, what happens. You know, if I walk out on a stage and I am there to sell, first and foremost, they know that, right? And since they know that, what happens is when a person walks out on stage, the audience sits there like this, their arms crossed. What are you going to try to sell me? What are you going to try to sell me? So when you tell them right up front, in fact, when I train speakers, I tell them, when you
Starting point is 00:28:38 walk out on stage in the first five minutes, you want to tell them what you're about to sell, you want to tell them full retail, and you want to tell them, of course, that's not the investment you'll make, because people of authority are highly asumped to, we don't ask, we tell. That's right. You know, kind of like when I forgive you, Erica, when I told my wife, I want you to be my one true wife.
Starting point is 00:28:57 Yes. That's kind of a question yet it's not. Yes. And so when we know we're selling is good, we sell it. The moment though, you tell the audience, the moment they realize he's not going to be covert. Yes. They relax. You're absolutely. Relax.
Starting point is 00:29:10 It's okay. Show me the offer. So true. I call it til asking, but I like how you call it. The best influencers that I know tell people things. Yes. People that are constantly just asking people things, this old school ideology. I'm not saying you shouldn't ask questions. You should do illicit information, but I'm telling you.
Starting point is 00:29:24 Right now, if you're a question ask questions, you should, to listen information. But I'm telling you, right now, if you're a question asker, you appear more and more uncertain every single time you ask a question and don't tell people, you're giving away authority. You're giving away authority. You know, when you, when you first encounter somebody, what I call the persuasion equation, maybe you're doing a presentation and you want to sell something, the first thing you need to do is put the audience into a yes state and also get them used to following your directive. ultimately that's what's going to happen is you're going to give them a directive.
Starting point is 00:29:49 And so when I walk out on the stage, the first thing I say is who here wants more money, put your hand into the air and say, oh yeah, there's so much power in just that phrase. Number one, who doesn't want more money? And by me telling them, put your hand up, say, oh yeah, they just followed two directives putting their hand up and also saying, oh yeah, so I'm involving them kinesthetically and also audibly. And that last question, who wants better relationship, who wants more passion in their personal relationship?
Starting point is 00:30:12 Put your hand up, say, oh yeah, some of the people are in relationship some aren't. So when they do that, I say, hey, if you're here with somebody, that you're with, they put their hand up, you did not, you should be paying attention. That I say, who here is single and wants to create an awesome passionate relationship,
Starting point is 00:30:27 put your hand up, say, oh yeah. And then I tell them to freeze, freeze, another directive. Keep your hand up for a second. Look around the room, see if there's anything you might be interested in. So when you can start breaking it down and realizing that small commitments do indeed lead to large commitments, and you can keep that directive going.
Starting point is 00:30:42 And that's straight out of my hypnotic show. Okay, you know, in my hypnotic show. Okay. You know, in a hypnotic show, we bring the audience members up. Yeah. A lot of hypnotists have a hard time getting people on stage because nobody wants to get on stage at Act Goofy. Yes. At least not many people do.
Starting point is 00:30:55 When I bring people up though, I use a different frame, just like what you were talking about. I say in a moment, I'm going to invite you to stand up, come forward and fill up these chairs behind me. Once the chairs are filled, all additional subjects will line up directly behind the chairs. Number one, I'm going to invite you to stand up, come forward and fill up these chairs behind me. Once the chairs are filled, all additional subjects will line up directly behind the chairs. Number one, I'm already creating the frame that all people are going to come forward. The next thing I say, though, is what closes, and I say, the folks that join the onstage
Starting point is 00:31:15 are the same people that are going to make the most money over the next 12 months in their business or opportunity. And the reason I link those two together, as say, the same courage takes to get up here and do something you've never done before, is the same courage it's gonna take for you to get which you've never gotten before. Oh my gosh. That's this freaking brilliant.
Starting point is 00:31:33 So, okay, I wanna ask you this because I know people are thinking about this and then I'm gonna ask you one last question. I hate for this to end, I'm having so much fun. By the way, I wanna thank you because this is such valuable information, it gives you insight that if you're getting this here, imagine what you would get later
Starting point is 00:31:47 if you participate long-term with them. So thank you for being so generous with the information that I'm holding back. Because you've really, like you, I love people. I know you do, and it's, this giving spirit about you, and I love the fact that I've learned these other things, but I knew how brilliant you were, and I, and all these people want us to get together,
Starting point is 00:32:03 but the sense of family and your faith will then into your dynamic really connects it for me. But I know people listening to this, and I just want to help them just one little step further. They're saying, my gosh, this is brilliant stuff. But I don't speak in front of large groups. Most of my influence is going to be one-on-one. Even easier.
Starting point is 00:32:19 Okay, so how does what you just explained transfer itself into one-on-one dynamics of people? If I'm one-on-one with you, and I say, do you want more money? And I nod my head like that. Just the act of nodding my head like that causes you to nod your head. When we mirror and matching, of course, is a great way to gain rapport with people.
Starting point is 00:32:37 What a lot of people don't know is on the other side of mirror and matching is something called leading. Once I have rapport with you, once I start off by marrying and matching your behaviors, your body language, your gestures, your words, whatever they are, once I know we have rapport and I can see that because you lean in a little bit toward me, you'll smile a little more, you might even reach over and touch my leg and you know, once I know I have that rapport, the next thing I can
Starting point is 00:32:58 do is start leading. I can start doing a gesture or do a move or even like lean over like that and you'll start responding to that. So there's literally millions of people listening to this or watching it. They say, I'm at this season where I'm a little down or I'm off. I'm not on my A game. I'm not certain. Maybe I'm not even sure on what I want. I'm not completely sure. And if they could get a cup of coffee with you, they got a couple minutes. They ran into you. It should be an expensive cup of coffee. But if they got a couple minutes with you and they said, what counsel would you give me? I'm a good woman. I'm a good man. I love my children like you love your children. You know, I want to give to my family like
Starting point is 00:33:32 you're giving years. What would your counsel be to them? There's two. Communication equals wealth. And I mean wealth in a broad sense. I don't mean wealth just in a monetary sense. Communication equals wealth and we communicate in two ways and two ways only. We communicate internally through the 1500 words per minute going through our brain, telling us who we are, who we are, what we can be, what we can do, what we can have. The other way we communicate is to other people. Everything that we want in our lives that we don't have, we are going to get from other people. So number one, you got to fall in love, genuinely fall in love with people. You don't have to like people all the time. Sometimes people aren't likeable.
Starting point is 00:34:07 You've got to love them at the core though. And then you must learn the skills of irresistible influence. You've got to learn how to communicate to other people in such a way they would be inspired to want to give you what you want or carry you on their shoulders to wherever you're going. And again, one of the things that we do with our kids,
Starting point is 00:34:26 and we have all these strategies and techniques, is that the kid is throwing a fit. First thing we say is, are you hurt? Because if they're hurt, scream away, whatever it takes. Except that they say they aren't hurt. The next things we say are use your words. Use your words. And if people would just use their words
Starting point is 00:34:44 and ask for what they want, it would be easier. You know, it's that, well, again, I don't care if you call me sexist. It's that woman who really does just want her man to take care of her. That's what I want. Honey, I want to take care of the kids. Will you take care of us? Be my honor. It would be my honor. It's the woman that doesn't want to be taken care of. This says, no, you know, I don't want that. I'd like to have this. Or it's the woman that doesn't want to be taken care of. This says no, you know, I don't want that I'd like to have this or it's the guy that has given up on wanting what he really wants because he's afraid he'll never get it and that That hurts and so they settle into a mediocre life just barely getting by and pan their bills and so for that person I say savor the wanting as much as the having you know, you've got this amazing view here I won't drive the Rolls Royce that I have in Vegas.
Starting point is 00:35:25 I won't drive it unless there's ballet. And the reason I won't drive it is because I don't want to walk out and see a key up the side of my car. I drive the Rolls Royce and eight out of 10 people pull up beside you the light, you know this. They pull up beside you and they go, hey, nice car. The night person pulls up and flips you off. And I'm thinking myself, I might just be the driver.
Starting point is 00:35:44 This might not even be my car or are you flipping me off it's that 10th person 10th person though that pulls up beside you and they roll the window don't roll you whatever you're doing would you teach me be number 10 be the number 10 be certain that number one whatever funk you're in no matter how many times you fall in down you can get up number two realize it's knowledge that's going to get you up. Those that think, govern those that labor, you got to learn. You got to do exactly what this show does. You got to hack.
Starting point is 00:36:13 You got to hack other people's systems and processes and say, okay, again, the reason I reveal everything, all the challenges that I've gone through, being attacked by the government, you had going through two marriages that weren't the right marriages, having a fortune, losing a fortune, having a fortune, losing a fortune is ultimately everything's temporary. And I think that's the thing that will give peace to people. Everything's temporary, wealth is temporary, broke is temporary. Enjoy the moment.
Starting point is 00:36:38 Don't be too attached to either side of things. When my bride tells me she loves me forever, I know what she means, she loves me forever today. And tomorrow I got to win her over again. Same thing with my children. I do not want a day to go by. They haven't heard their father say many times, I love you. I'm proud of you. You're amazing. You're the greatest gift I've ever had. And I think that when we when we find a certain community, which is what you've been so great about creating, you know, on your podcasts and on your social media, you've created a community of more certain people. When you find that certain
Starting point is 00:37:09 community, our job is to pour into each other. Our job is to edify each other. Our job is to lift each other up because in anybody's life, it's a bit of a pendulum swing. You know, right now, we're living these amazing lives. I know you've had ups and downs. Tony Robbins, our friend has ups and downs and everybody does. So you're not these amazing lives. I know you've had ups and downs. Tony Robbins, our friend, has ups and downs and everybody does. So you're not in this alone. Find a certain community. Find light-minded people who expect you to measure up
Starting point is 00:37:34 because not expecting somebody to measure up is an insult. I expect my kids to behave. If they throw a fit in a restaurant, we're gone. We leave, walk out the door. It's not fair to everybody else. I expect my wife to be a good wife. She expects me to be a great husband. And again, it's about being certain
Starting point is 00:37:50 that all this too shall pass. Right, that was unreal. No, I love most about today. I knew you were brilliant. I knew you had this big brain and I knew you had this gift to communicate. I knew you had this big head. I do.
Starting point is 00:38:01 You're at this large. There's a larger brain in there for sure, but I didn't know how big your heart was. And I'm amused, I just felt that when I just said it, like I really have tons today, man. I really, I like you. And I'm rooting for you to influence even more people in this great season of your life.
Starting point is 00:38:18 Thank you so much, Ben. On behalf of our whole audience, I mean, sincerely, this was special today. Thank you so much. Really, I'm grateful too to put this up on the screen on YouTube for those of you that are audio, though, what's your Instagram? At Marshall Silver, at Marshall Silver, at WILDR.
Starting point is 00:38:31 Hey, you guys, A, listen, I know you enjoyed today's program. We got to spread the word, we're the fastest growing show in the world, but I need you to share this with more people. I need more people to get access to these incredible people that are maxing out their lives. One of you is going to win a coaching call with Marshall. The rest of you can be following him on social media. Follow me as well. Remember every day the
Starting point is 00:38:47 two-minute drill on social media, everyone. God bless you and max out. You're a real man!

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