THE ED MYLETT SHOW - Rob Dyrdek - A Relentless Pursuit

Episode Date: October 11, 2018

This man needs no introduction! Also known as a DO-OR-Dier, Rob Dyrdek's relentless pursuit of his childhood dreams made him a professional athlete at 16 years old and propelled him into the world of business before most people entered college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands which he used to create his first company by the age of 18. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. With a successful production company, several hit shows created on MTV including "Ridiculousness" and "Rob & Big" his unquenchable desire to live life to the fullest has pushed him to develop a strategy for success. It is really a privilege to bring you my friend and business partner with @outstandingfoods, Rob Dyrdek, as we deeply examine his life plan for happiness, balance, and love while still achieving greatness in his career. This interview will rejuvenate and inspire you to embark on your own relentless pursuit. #maxout! WATCH/LISTEN NOW!

morning. This podcast is intense. It's for bold visionary dreamers with a passion and guts to become a champion. Welcome back to Max Owl. I'm Ed Mylett and I'm so excited to bring you the program today. The man that my left is literally one of the most interesting men in the world and at least for me, I can tell you that for today it's been something I've been looking forward to for a long time to pick this big brain of his. You probably recognize his face and most of you know his name, this is Rob Deerdick and this is a guy who at 16 years old dropped out of high school. He founded a

professional skateboarding. He's been a professional skateboarder. He's got 21 Guinness World Records. He's a media stud. He's a rock star in the entrepreneurial space. He's a branding master. But most importantly for me, this is a guy who's a tremendous husband and a great father. And we're gonna pick his brain about how he's accomplished

all of those things here today. So thank you for being here, brother. Thanks for having me. I've seen it in video and out of experience, what it's actually like to be here alive. It's so much more beautiful and remarkable than I could ever imagine. Thank you, man. I appreciate that. So, let's be honest, man, you've had a pretty interesting life so far. I like to say I've lived a lot of lifetimes already. Do you feel that way? I do, yeah. What do you mean when you say that? Look, you're going to be a professional athlete.

You have this obsession and pursuit and you achieve that. Then you take that and now I want to expand this and be take this into television and then you go and live this entire television life. All these different businesses and different things. You go from athlete to stunt guy to business guy to father to husband. You know, so each one of those is a pretty pretty significant chunk of life that's completely different than I am today. I want to figure out how you did that.

And I know the audience does too because they see this guy on TV. Obviously I think arguably you're the face of MTV. You know by the way, what's interesting about that too, is for multiple generations too. Here I have my age, you're the face, and then my kids, you're still the face for them. And so the career's just been unbelievable. And I'm fascinated by you because when I saw you on TV, I kind of had this picture of who you were,

which I think is probably accurate to some extent, but then there's these multiple layers of you, like there are all people. And so what I try to do on the show is get to those other layers. And so let's just start out. How does a dude who drops out of high school at 16? Okay, so there's a lot of people watching this who don't have advanced degrees, but want to go win in their life, or maybe they're a parent, they got a child who's struggling in school.

Did you drop out because things weren't going well in school? Did you drop out because of the whole skateboarding thing? I'm just curious what that goes. Yeah, look, I dropped out because I just was a professional skateboarder, right? And I, you know, one year, my junior year, I got straight A's for the semester just to show them, like, look, it's not even hard for me.

It's not even a matter of if I need to do it. This is my dream. This is my dream. This is my passion. I achieved it. I'm now a professional skateboarder. There's no, you know, in that year, in between that year, I had, went to my first pro contest in Monster Germany

and got fourth place in the world championships and all my signature product had launched that year. And, you know, I was like, I don't need to go to school. It's just not in my path. I'm not gonna go to college. I'm not gonna, I'm going to move to California and be a professional skateboarder. And so even though I don't fully remember this,

my mom tells me the story of going in and then all trying to tell me I have to go to school. And like, principals, counselors, everyone, all in one room, and I just, like, convinced soul sold everybody on like and they were like You wonder what he probably doesn't we should probably just let him go you're already marketing and closing people Yeah, and so you know it was really the beginning of of just let him he's going to pursue whatever He's gonna do on his own and and you got to just sort of let him do it and that sort of the process that That that allowed me to get out of school and do it. And that sort of the process that allowed me

to get out of school. And I still had to go and take a night class. So I got enough credits to get a diploma. Get your E or your diploma, okay. Yeah, it's a different sort of GED and a diploma. Yeah, I think that with the diplomas, like you still had enough credits to get your graduate where a GED would be like a,

I believe like a not a formable or a complete formal diploma. Yeah, so. So how do you get there? How do you get from your 16? You drop out. How do you, were you making enough money the time that you could move to California or what happened? Here's the thing.

In December of 1991, I sold one board and got a check for two dollars, you know, and I needed that two dollars You know because that was all the money I made that month and I actually broke that up and the quarters and went and bought a bunch of Sodas that were at a quarter a Dr. Pepper machine, but wow, you know, I think you know even in that era I would track all my finances, right? I would say back then when I was 16 I'm a I got to treat myself as a business and you know, I want you know, I would say back then when I was 16, I got to treat myself as a business. And I would got $400 check one month and a 600. And then it was all scattered in that one devastating December where it was like $2.

And in the spring, the company was growing and was ultimately like, hey, if you move the California right now, we'll guarantee you $1,000 a month. $1,000 a month. $1,000 a month. And I was like, you f***ed! What? What?

What? Out of here, man. I feel like I hit the lottery. Like, it was just like, what? Me and a buddy of mine who was also about to turn pro, like, jumped in our Honda Civics and shot across the country to begin our professional skateboarding career in San Diego. That's crazy man. So you get there, I'm just curious, as this is happening,

I do, because people listen to this, because I look at you, I think some people look at you as the TV guy, I look at you as the entrepreneur guy. And what's awesome about you is there's so many different marketplaces out there that see different versions of you, some of you see the athlete, some of them see the branding guy with, whether by the way, the multiple brands you built from alcohol to apparel to, you know, the food business that you and I are a part of now. All these multiple brands. And then there's obviously the TV show. There's the producer.

There's just all these layers to you. Did you see all this? Like, you're 18. Were you already kind of like a business savvy guy or were you a skater professional skater dude? Yeah, no, I mean, I was raised by entrepreneurs, right? You got to understand even the company that I turned pro for was guys that I knew since I was 12 that moved back from California

who started the Alien Workshop, the company I turned pro with, with my entrepreneur mentor who lived in Dayton, Ohio at the time, they all formed that company together. And then there was a couple other guys within that started, other multiple companies that I was a part of. This is all that I watched at 14, 15.

So in my mind, this is just what I was supposed to do. So even though I treated myself as a business and was watching my finances and all this stuff, I started my first soup to nuts, built my first pure brand at 18, right? Where as soon as I got to California, I did a partnership with a big manufacturing and distribution company and started Orion Trucks.

I was reading a book at the time called The Orion Prophecy, Super Into Conspiracies and Aliens and when I was in my teens and I was like, mate, we should name it Orion. I hand drew the logo, it was like the star with an o around it. I put together five of literally the most accomplished top level pros in the world, which then went and got two guys a piece in the Ryan trucks when it came out was literally the dream team of skateboarding

that I had built for this accessory. And I did all of that for 0.5% of sales. So you have that kind of going, like you get this entrepreneurial fever, you get the skateboarding thing going, and then there's like kind of this time, I just want everyone to hear this because as an entrepreneur and as a man, as a person, I should say,

there's just false starts in life, like you get going and then you don't, you make progress and then you regress, and then I don't think you're ever prepared for every moment, like you weren't prepared for the 0.5, you didn't know to negotiate the right percentage or any of those things. But right around 24, there's another kind of like defining time

for you, at least one of them. Doesn't your team come to you and go, hey, look, we think you're kind of toast now. So what tell them about that? Look, in that gap now, I've found huge success. Now I've helped launch the DC Footwear brand and moved to California and now become a superstar in skateboarding and all this stuff's going in.

But it wasn't fulfilling me, right? Oddly enough, like the pressure of being in the streets and being a pro skateboarder just wasn't like my angst to wanna do bigger things in business and do other things besides skateboarding became incredibly problematic. I was launching all these different businesses that I didn't know anything about the industry's record labels

and retail stores and all this stuff with this newfound money that I had helped develop by creating DC shoes and all the royalty money I was making at this time. Getting hammered on life lessons with taxes, when you first make big money, starting all types of dummy companies all over the country trying to like put my money in different places, Nevada corpse and whatnot. And I equate it to this, I lost my way and along losing my way,

in my way, I lost the belief in myself, right? And when you have had success your whole life, where you were a young kid, you played soccer, you became a top soccer player, you decided to pick up karate, you've become an amazing Taekwondo fighter, you pick up skateboarding, you've path straight to professionalism, but you're everything's first companies,

everything you do, you're doing it like. So when you grow up with a deep self belief and everything you do works thus building this deep foundation that anything you put your mind to, you can achieve, it's a much more dramatic loss when that drifts from you, right? Because belief becomes a part of your identity, right? Which is connected to your ability to achieve, which since that's what you've been doing your whole life, you don't know any other way.

So when that dips from you, it's a much more painful, more dramatic thing. I think a lot of big athletes, like when... What a chance, these struggle, man. Or the ones that were chosen ones from junior high all the way and they get into their third or fourth year in the league and get hurt or like now,

you don't even understand how to like manage your identity because it's had this trajectory for so long. Part of the set, right? And it was compounded when DC basically told me they thought my best years were behind me and that this would be the last contract. And I think that was, and I can say it in hindsight and telling the story so many different times of like really knowing like now it was like you lost the belief in yourself. And at the time I saw it out, I was looking for a hypnotherapist, right? Like just to hypnotize me to be a better skateboarder.

I was like hunting all these things, right? And I found Dr. George Pratt at LaHoyer's Scripps. And what he did was this technique that was he wrote a book called Hyper Success. And he basically did this hypnotherapy to just give your inner self, your subconscious, the belief that it was meant to have great success. And whether it was the moment in time, it was like being at the pit, whatever it was, but at that sort of 24 years, it was that moment of like, no, you've got to take control of all of this. And from that point on, I told them at the time I said, you know, I don't, and at the end

of this contract, I'll be a completely different person. And then I rededicated my life to like skateboarding and you know, took all the way back to like top 10 in the world again and then like all the signature products and all the filming and image and brand and everything just exploded. Basically from that point straight into television, you know, four or five years later. And then as they usually when I interview somebody, you know, they've accomplished something in their sport and we talk about that, or they've accomplished something in business and we talk about that, the complexity of what you've done.

I wonder, and it's probably even good thing that you don't always just step back and go wow, right? But the complexity of, and how many times you've remade yourself, because that lesson at 24, that lesson at 16, I think there was another lesson when you're preparing yourself We're gonna talk about later for finding someone like Brianna that whole thing See I've had this really weird thing happen. I'll tell you when Max was six years old. I was at this car wash and There's really nice guys see there all the time on Saturday old guy turns out he's about my age now But at the time he was old to me and just at a nice and he says to me goes Hey enjoy the six-year-old because when he turns seven the six-year-old's gone forever

Yeah, and when he turns seven or when he turns eight the seven-year-old's gone forever and you get little kids You know man, they just keep becoming these different versions of themselves Yeah, and I remember saying back to the guy without trying to be disrespectful I said back to him I said so when did that stop for you? Yeah, and he just stared at me kind of blankly and he goes I don't know. And I said, you should figure that out. And what I respect about you is that you have not settled. The 18 year old version wasn't the same at 24.

The 24 year old man doesn't even resemble the 43 year old, or the 44 year old, or the 24 year old, right? Just it shifts all the time. I respect that about you. So that happens. And then you go on from there, we can't document your whole life. Let me say this to that too, right? Because I think I've heard you say before about how you're in pursuit of the vision of, you know, something to

the effect of you're pursuing the vision of the man that you expect yourself to become, right? Something to that effect. And I would I, I would say when I finally shifted to that, that in that pursuit of that individual, I also knew that that individual was slowly changing with the experience that I was having pursuing it, right? And it's not that it, it's this, you're pursuing something that's not attainable. It's with experience and knowledge and understanding of yourself because you're on the journey just to master you. That the more you begin to master you, the more that ideal version of you begins to evolve to.

So you're in this sort of relentless pursuit that's clear that I think at some point it becomes fully optimized. They fully optimize version of yourself as who you will catch up with. Like that won't forever be elusive. And I- Oh my gosh, that's great.

And I think, as because we're so similar in that sort of idea, it's the moment I realized that, no, this growth is actually one of your key attributes, like embrace it and enjoy what you're able to achieve, but know that that's not part of your makeup. Like the relentless of pursuit is actually your makeup. Oh my gosh, brother. And that changed. It allows me to not very difficult to look back and reflect, I'm in, I just enjoy the pursuit so much.

You know what I mean? Me too. I've had you, I've heard you say about this too. You make me feel really good because although we're a little bit different person, not otherwise, you're probably the most similar person to me that I've met maybe ever. And just that, it's even hard to describe, but we're both just so obsessed with this pursuit of growth and change and experiences in life.

One of the things I struggle with is my memory. And I know you do. So much. I know, like, the gift in the curse. It's a gift in the curse. I think maybe one of the gifts of it is, I don't remember all my failures, just hold me back and keep telling all these old stories. But I really do have a hard time remembering things.

In fact, when I get interviewed, the great gift for me when I'm interviewed is it forces some recall of memories I didn't have before. You have that too, right? Well, I don't know for sure. I don't know, but just talking it out, thinking about it, right, with somebody else that experiences it.

I think it's more gift and curse. Now, it comes back to haunt you when you're trying to, like, remember the details, like on certain things, and it jams you up a lit, where it jams me up at this state, is I'm taking in and learning so much at a high level, and then it pushes out stuff that I could really use again when I want to use it for another situation, if you will, especially in business. But I also, it's also made me super conscious of stuff that I really want to know that I want to remember and never forget that I tell myself that as I get there, right?

Meaning when a major moment happens, you have the engagement. In the engagement, getting wedding, children, like a moment with children, like I, when I really even just recently taking the helicopter to Catalina to celebrate my three year anniversary, like I kept telling myself as that we're flying over the city and look at the ocean, like don't, like just feel this, like, like, remember this, look at this, remember this, so it's like I have to

practice that in those lock-in, right? That's why you guys, if I started to try to list for you the amount of moments that he can't remember, but also that have been amazing in his life, some of you, you just would literally, it is what he said earlier, it's many, many, many, many, many, many, many, many lives, right? So I wanna touch on some of them where there's lessons,

but I'm gonna spend most of my time in your brain and in your heart. So, but you go all the way from, let's be honest, you go from Robin Bigg, you got ridiculousness, right? You got all of the moments that happened on all of these shows too, right? Fantasy Factory, like all of these different things. It's just, it's bananas. And so, I'm going to keep in mind fantasy factor was basically a moment generator. You know what I mean? From an attack by a shark to jockey in a horse for a race to like flip in a car for a Super Bowl commercial,

breaking a world record, jumping a car backwards, like getting towed into a giant wave and almost dying, like all these crazy, crazy, crazy highlight reel that no human being on the planet Earth has. Right, right, is- Did you just hear what he said, by the way, just slow that down a second, okay, a malled by a tiger, attacked by a shark,

you kissed a bear on the lips, I think, I kissed a bear, right, and then- It's been easier one. So that one's just stay on it just for a second, because like those are once in a lifetime moment you've had over and over and over again, right? So stay on that just, meanwhile second, because like those are once in a lifetime moments you've had over and over and over again, right? So stay on that just, meanwhile, kick an ass in business,

meanwhile, founding a skateboarding, it's just, it's like, you make me feel small, which is awesome, right? So, and keep in mind, too. Yeah. They are fully intertwined. What do you mean? Like, I'm negotiating a deal,

a five-year, like, multi-million dollar mega deal with Nike, right before, like, I got to hang up the phone and break a world record for jumping a car, ramped a ramp, 90 feet backwards, right? For a giant Chevy integration deal that Chevy is going to do a deal for being a part of our league while launching a complete new company. It's like, you're takingcals in between this sort of chaos and sort of all aspects of your life. That was a six or seven year run

of doing all this insanity while doing all of your business and normal stuff inside it. So that's maxing out these different areas. The pun is intended, right? But like so there are people out here who use the complexity of their lives as an excuse not to succeed in any one of them, right? So, oh god, I'm a dad and I've got my business and I got my, you know, soccer league or whatever it is. How did you do that? So if you were to say, here's one of the reasons how I can compartmentalize

and win in different areas, what would be one of the keys? Just sheer drive and relentless pursuit of success. Now the problem with that was, is here you are, someone that can do anything, you end up, you have the ability to do anything, so you end up doing everything, then you end up kind of standing for nothing. Right? So you end up meaning so much to so many different people, you're not even sure what you stand

for. Like, is your passion business? Do you want to do stunts? Are you a TV guy? Like, do you want to be the commissioner of your league? Do you like skateboard? Like, what is, like, I had to stop and realize that because my hope was, if I just kept doing all this stuff,

one of them would show me the way, right? So, and as someone that's so driven and whose gift is execution, the moment you decide to do something, you're gonna do it. I'm gonna do a cartoon and a toy line. Like, okay, I got a cartoon on Nickelodeon and a toy line in Walmart. I got attacked by a shark to launch.

And I'm gonna do a new television show. I got this, I've read an article with Vinny DeBone, I'm gonna do this clip video show. It's gonna be the biggest thing I've ever did. Like, you end up doing all of these things and you basically, behind that, there's 20 of them that aren't working, that you're putting that same energy

of running into the wall with, right? And furthermore, it's not leading anywhere, since you're hoping one will determine what your future is, right? And I stopped and yes, I would look at myself as this highly conditioned stress athlete, where you could put yourself under the deepest pressure and take on 50 or 60 things at a time and operate smooth and happy. But it wasn't until I looked deep within myself and decided what type of life do you actually want?

It's easier to do when you're in the midst of failure, externally, but you did it in the midst of success. Totally, and so this is what it does, right? It, when I finally transition to the next level, or the fully designed version, which I'm on my way, to say I'm exactly two and one half years into, then I'll speak about it, and it'll be what I'm known for

and what we talk about, right? Because since I'm in the middle of transitioning in it, when you look at my body of work, it is like so all over the place, you don't even, it's so hard to like land on what it is because the stunt aspect of it is really interesting, you know what I mean? And being a professional athlete

and then like, oh, you jump up and, and now now you're doing all these businesses, we're partners together and this super innovative, amazing brand like, oh, but then, no, you're still shooting nine episodes at television a week, you know what I mean? And like, you're still, you know, entering your 12th, 13th and 14th season on, on ridiculousness,

putting you at 10 years and 25 seasons and 500 episodes of the television on MTV. Like it's hard to put down like what does he really, what would he be known for? When really you would know me primarily for, for MTV. If you know business or you've had a conversation and you're like, okay, this guy is like doing it. But my goal is to be known for the life that I created, the life that I lived and the way that I systematized it and built it that ultimately people could replicate in their own lives in the future. Yeah, the example is gonna be bananas.

I actually admire the diversity of your success. It makes it a lot of fun. I mean, it's like, Brother, come on. I mean, and I'll tell you another moment too, man, when I after I got attacked by that short, yeah, because I'm like, this is so dumb. Like, this isn't even, this isn't even gonna be good.

Like, why am I doing this? That's every stunt. Every stunt. It's like, this isn't even gonna be good. Like why am I doing this? That's every stunt. Every stunt. It's like, this isn't even that, this is so dumb. And then afterwards like, no one in the world. No one in the world. I can't even.

But I remember swimming up off of the looking down on that boat and stopping as I was swimming up and there's like 50 sharks swimming around, telling myself, just look and soak this into your mind because you will never be back there. Right, you know. And I have that to go along with the great photo of that like shark on my arm, you know what I mean?

Like, for all the achievers though, and for me, like I just want you to know something. You take, you mention it, but I gotta be honest with you, it's one of the things you're supposed to say to me. I don't think I personally, and I'm an achiever and I enjoy my life and I, you know, people come to me for advice on how to live better. But I think I could do a better job of telling myself, hey man, stop. What you've said, the flight to Catalina, the shark thing, like stop. I think achievers have to do that one, so stop. Appreciate this moment for a second man. It's not coming back again.

And you were I or Tom about your kids at their ages and it made me think that I appreciate all those moments when they were two, when they were infants, when they were three, when they were eight and ten. I didn't. And I wish I could go back in those moments together. But think about it too though. Think about how optimized you are as a man today versus when they were born. True. Right. And the lucky thing for me is I had evolved to a

place where being super efficient and using my energy for what I'm only passionate about and having clear goals and vision for life is the foundation that I started with for the family. So I've never missed a pediatrician appointment. I've rarely, I've never missed waking them up, very rarely when I'm gone or putting them to bed, right? And that's by design, that's by moving out of a fantasy factory in downtown and living in Hollywood to a home in Beverly Hills and living in Hollywood to a home

in Beverly Hills and an office in Beverly Hills and being super close as you're developing this life and creating a plan for how I use my time and my schedule. Everything is systematized around full balance. I take my first meeting at 11 a.m. my last one at five. It never changes. I don't compromise my schedule and my time with my family and wife in my pursuit. I fitted inside it. Whoa. So say something about that. So we're gonna I want to get into this life thing now because I love the word about optimizing your life. Since the second

we talked the first time we talked was going to be five minutes just turned into a little long phone call. We actually together talked about these things. Like these very topics are what you and I discussed and we first connected. Now, all those stunts you had though, I'm just curious, because it leads to life. We're going to go into the life stuff now. So you had the deal with the tiger chasing you down and mulling you, that to me, even for me, I don't know why, that's even scarier than the shark thing for me. Seeing that sucker run after you, dude, like, they're trained. I don't give a crack.

Sharks in the ocean on it, but you just bite my neck and they kept saying, put it down, put it down because I was the it. Oh man, I'm like, is this guy supposed to be doing this? Dude, they're a millimeter away from some artery. Like, dude, there's just, come on man, that's crazy. I'll say the scariest thing of all of them was jockey and horse for race. Like, that was the scariest of all of them. Because the car stuff you're in a cage,

like you're covered in the mesh here, train tiger. Like, when you're on the back of a horse, going 40 miles an hour, like if you, when you can barely, if you get shot off that thing, you're basically in a, like, a car wreck with no car, right? Like, that was the scariest thing in there.

Like, are you sharing what we're saying to each other right now? Like, you know what was scary or they're getting bit by a shark? It wasn't the time I was right, nor. But then, for me, it feels good to be able to say it. It feels good. It's like, I don't think but then for me, I feel good to be able to say it. I mean, it's like, I don't think about it so often,

but then just even talking about comparing them and thinking about it and the fact that I own that as a highlight, it's so beautiful. It makes me happy. And it's also like, hey man, look, being on TV all that long for some people will be scary, staying at the top that long can be scary, you know, not wanting to fall off the totem pole you've climbed up, the flag pole, all

those things. But what else you got one of the stunts you did? Because I think, like, at least for me, it would cause me to do a little reflection. So if all of them you did, the one that captured my heart the most was the one where Laird drags you on the, I think it's Laird on the C2 into riding the wave. Yeah. Okay. And so you ride this wave and you crash

and you thought you were gonna die. Of all of them, is that the one that you were the most sure you were gonna die in the middle of? I'm curious. No, I mean, it's the only time in my life that I was dying. So tell me about what happened there and what it did to you. I, you know, the trippiest thing about it too is like,

it was pouring rain and I swear the moment I stepped in the water to do it, it stopped raining in rain but went right over it, right? And I'm like, what's up? What? Like it was freaky enough and we're like, what is going on? Like it was just this freaky sort of moment in time. So it like already had this like weird tone And if you can imagine, and then some of the local Hawaiian guys

were asked where I was getting toed in, and they were like, ooh, it's real sharky out there, right? So I'm like, sharky? Yeah, so- Was this after the shark thing or before? Like, this is way after, it doesn't, when you're doing, like, getting a Bahamas reef shark with a metal thing, like it's super controlled.

When you're laying on your back in the deep ocean, and all you can think of is like shark coming up from underneath the ditch, I didn't even, I wasn't worried about what was gonna happen in that wave. I just wanted to get up so that I don't get attacked by a shark, right? And if you can imagine this, you know, I've grinded a 20-star handrail

and flipped the car ramp to ramp and done all these crazy stunts and you face them. You face the danger. On getting towed into a giant wave, it's behind you. So like you, like I'd never surf before. It was literally the only time I'd ever surfed in my life. You had never surfed before. Never surfed before.

And it was like the first wave I ever surf was like 18 feet, right? And so it's the most peaceful, amazing, like, you know, because you can't see it. And like you're like, wow, you know what I mean? Like what do we, and then it's like a house crashes on you. And you don't, like you can feel something coming. You can start to hear it. And then just, bam!

And now you're in like this fight. Everything in you to just get to the surface, right? So, I was like, you know, it's really weird management of emotions and experiences as it's related to when you get into kill mode for its stunts, right? Because you have to shift into a mindset of like, where you basically, you get to a deeply calm place because you literally nothing else matters and you understand that that for this moment

in time you have to put everything you have into making sure that you do everything for this to work. It's a different, different level of mindset, right? Because your life is on the line for this moment. And it's so, so much easier when you're facing it and you go, go, go, go, go, go. And in this one, so as I did it and fought back up and then I wanna get out of the water, I wanna get back up, you know, all this, it wasn't as bad, right?

So it was like, okay, it got up pretty good. Like that didn't, you know, it still water, you know, I got spun around, but it wasn't too bad. Okay, let's try to get a bigger one, right? Like, so you get into that zone. And now the problem was, I got a bigger one and one right behind it. So not only did I get annihilated,

but then as I was like trying to find the surface, another one came down and now I'm so deep and have no idea where the surface is. And you know, believe it or not, this is a viciously vivid memory. Just out of death. Right? Well, it's in time. You got a memory. vivid memory. Just out of death. Right? Wasn't trying to, you got a memory of it.

Yeah, you got to do that. You wanted to remember this. You were all on to this one. You remember that. No, this is like, you was like, like eyes open, spinning, it was just all white. And I just, remember, kept trying to push to what I thought was the surface.

And I kept going nowhere and light kept changing. And I kept trying to find what I think was the surface and I kept going nowhere and light kept changing and I kept trying to find what I think was the surface and it all kept looking the same regardless of where I went and I was could not no more breath, no more breath, no more breath. Like as far as you can hold as far as you can hold as far as you can hold as far and you can't, if you can't, you can't, you can't, you can't. And right as I like had to like pass out to take the breath like I popped right up.

And then he come flying and he was so freaked out, right? Because it's all fun and games. You're layered Hamilton, you're gnarly. You literally don't even have the gene, like they even be scared of like water. You're like literally aquaman. So you're like, of course you can do a rob. Like he just looks at me.

He's like, you're a stunt guy. You can do this stuff easy. He thought I died for sure. And he just, we are, he's written me out of that, threw me on the back. We are done. Like he was so freaked out. You know, and, you know, of course we made that whole episode. We wrote that episode around testing your man level. Yeah. And we had decided I had reached it. Yeah, you reached it. And that's been in. The joke was like, man, you don't want to get to the edge, your man level because you really lose some layers, your man level, if Larry's got to give you mouth to mouth.

Oh my gosh, yeah, right. But yeah, that, that was. I think if people ring while in that and they were listening to your description what it was like during that time, some people feel like they're lights in that place right now, man. They're just, everything looks the same. They can't get out of it. They can't get out of it.

Really what you eventually is, you just kind of surrendered, right? And then, they got you popped up. That's my favorite story, by the way, of all the stunts, is to think that you, that was the one where you thought you were dead. I mean, that's insane. I want to ask you a couple things you said, because I think that they're worthy of covering. You said earlier about your habits and routines and your rituals and I've heard you talk about how that actually creates freedom for you. People usually think the reverse.

They're like, hey, if I have all these rituals and habits and I've got no real freedom in my life, you would say that that's completely opposite, right? Yeah, well look, I'm, the more, I'm, I'm, people call it habits, rituals, I think it's systems. Right? The more systematized, the less you have to think of, I'm people call it habits, rituals, I think it's systems. The more systematized, the less you have to think of, the more freedom you have to think about other things. Like when you're optimized, you know,

you know you feel the best when you're the best version of yourself. So the more like it is a machine and systematized for you to do it, and it's based around you. It's based around what are the things that ultimately help you and you can actually do. And I would equate meditation to it. Everybody will tell you meditation is great.

Meditation for me is impossible. You can't quiet yourself. I can't quiet myself. I'll never be able to get there. It is, it is, you know, even if it's great for the mindset, like, but I knew that eventually I needed to, right? And I eventually found a meditation machine, right? So what it now allows me to do is meditate every single day at five in the morning. I couldn't do it if I was just going to sit there and try to quiet. But when I jump into my soma dome, which is basically like a giant egg

with like lights and sound and guided meditation, it now has become an essential part of my life because I needed to find something like that because that's what I needed to actually apply that to. You found your system that made a big. And so, you know, for me, if you can imagine, you're up in the morning, five in the morning, you're regardless of how you feel, you're going to feel a lot of different ways when you wake up.

And I go into that machine from mindset only. It is like, I just think about everything I want to achieve and how it looks when it happens and every single layer and level and you pop out of that thing and you're just in a different energy, right? Of all the people that had on the show, you've maxed out the most areas

and so I know people are listening to this. Like, okay, how does this person think? This is the guy that is on ridiculous. This is the Robin Big Guy. This is the, you know, and now you're like, nah, I remember we had a mutual friend, I won't say who it is, but it was very well known, dude. This is a long time ago, too.

And your show was on in the background, I was at his house, I'm like, this dude's hilarious. And the guy checked me, he goes, just so you know, he's not just hilarious, this dude's special, this dude's like a freak, he's like a super, super successful guy, is a business guy, I'm like, yeah, right. then I started to research. I'm like oh my god now Having the conversation. I like I get it. You know, I understand why let's talk about Brianna for a second though. Yeah, so

You said something man. It's just like blew me away because I think it's true in business It's true in family. It's true in fitness and everything you said that you were kind of one kind of a dude and family, it's true, and fitness and everything. You said that you were kind of one kind of a dude, live in a certain way, and that you knew that you needed to become a certain version of you in order to attract the spouse, the mate, the life partner that you wanted in your life. And I think that's true, like in business,

we have to become that person too. So tell them about how you did that and what you were thinking. You know, I would almost equate it the same way that I was saying earlier, where I was just doing all of this like different stuff thinking that one was going to show me the way. I would think that I, I was thinking like eventually I would find the right woman, that would make the right man, like, you know, like, like, you know, and like, that sort of idea.

And I just knew that the same time of sort of this, this revolution of mindset of like, no, you need to start to be the person that you want to be. And I think that ultimately it allowed me to create the narrative and the storyline of like this if the perfect woman for me should love the way that I am, not wish that I could change to be the way they wish I was, if you will. And to me, I tried to create that in all aspects of life. So when I did, finally, founder,

because God brought her right to me. You know what I'm saying? It was like, man, it was like, I did a year of like really in this like deep mindset, kept telling everyone of my friends, you have got to be like this. If you want to find great love, you've got to prepare yourself for great love,

which I mean, I was like preaching it. And they were just, so when she showed up, they were like, it worked. It wasn't like, it wasn't like, oh Rob, like he's, I preached it so loud and so pure to every single one of them on how they need to act and if you really wanted to, and it was,

it was, I kid you not, every single one of my friends, I had preached it so much that when I would introduce it, it happened, you know what I mean? I like, I really like, can you believe it? Like, and the trippiest thing about it is, You know what I mean? Like I really like, like, can you believe it like that? And the trippiest thing about it is, you know, there's all these expectations and thoughts and excitement that comes into like thinking you met the one. Right?

Now let reality set in. Right. Oh, it's this. And imagine now the opposite is the reality of your love and life is actually 10 times better than you could have ever envisioned when you laid out the most perfect scenario. You're such a good guy, too. You know, the other thing you won't say about yourself, but everybody that knows you, that knows me,

is the first thing they don't tell me is about your brilliance or your success. It's not the first thing that I say, he's just such a good man. He cares about people so much, and that's why this is so real. Which is ultimately, you want that. You know what I mean? You also, you want that to be part of your reputation and ultimately, why people respect you. I want to be respected for like being like the man,

the father, the husband, the family, like someone working. I want like to be respected for the way that I live life and the type of person I am as opposed to what I simply achieve. Yeah, I think you are. I think you're becoming that. And I'm proud of you. And we're just getting to know each other.

I want you to do one thing for me though. I want them to know this about you. I think all people should be, I think people matter things don't, right? I have that philosophy. And I think you're amazing at creating moments. And I'm in time I like shark attacks and jockey in a horse or anything.

I'm in time I like life moments. Like you're conscious of creating moments. So within the structure of your life, which you are like in your business as you're very systematized, you're very, you need that. You want that. Yet you have this complete freedom to have all these magic moments.

So like just real quick, I'm gonna go through a couple with you that I just know about. Like your first date with Brianna wasn't even normal. Didn't you like go rescue puppies or something on a first date? Is that right? Yeah, look, it's a look. I mean, you take this for granted.

That's not a normal first date. Look, no, you don't know. That wasn't, it wasn't intended to be that way. It was, you know, just taking a shot, right? And we had, we met via DM on Twitter, the modern way that love for him. And she was posting about like these, big thing that had been going on is like this kennel

was getting, they're utilizing all the dogs and bakers field. And so, I was texting her and, you know, asking her, you know, would you like to hang out this week and you know, what do you have in mind to do? And so I was thinking it was in Ontario or somewhere close, I was thinking, let's go rescue these puppies.

We can drive out there. And I'm like, oh, it's like six hours away, but I still, you wanna know what? So can we take a helicopter to Bakersfield, rescue these puppies, you know what I mean? Just being all like, you know, slick, funny, so funny. And like a half hour later, she was like, sure. I know she was like, perfect.

And I'm like, what? I'm like, that was kind of a joke and then I got to, can somebody get me a helicopter? Oh my God. And we never spoke on the phone, anything, like, that was kind of a joke and then I got a, can somebody get me a helicopter? Oh my God. And we never spoke on the phone, anything. Like, you know, first time we met was like, you know, like, picked her up and drove straight to the airport and jumped in a helicopter and got to know each other

by flying to the Bakersfield to rescue some puppies. And look, and I was so deep, and now we're in a moment. Okay. Now we're in a moment, okay? Now we're in a moment, and throughout that flight, I was like, not even a question, this is who I meant to marry and spend the rest of my life. So it's instant for me. So I'm like, since this is so instantaneous,

I'm like, we gotta get a puppy to remember this by, but it's still like, first date, like you still wanna try to get this puppy into this helicopter right now, like the fact that we did not actually rescue a puppy that day. So you did not get a puppy that day. But then like you repeat this like these moments like and by the way there's dudes listening a lot. I can't afford a helicopter just do something special man. Yeah. Just find a way to make a moment make a memory right. Take a walk. Yeah. You know, do some look. I'm yeah, you just took another helicopter ride on your anniversary, though.

Yeah. Much scarier one, that she was not happy with, like, when we get in this tiny, where I was like, I didn't even like, think about the first one. We was such a long trip. It was a more sizable, manageable one. We get in this, like, somebody's backyard copped her.

We take over that. But look, again, it's, let's go have fun. Right? I am, and my success is not predicated on trying to achieve some sort of financial milestone that I can do anything other than live an amazing life. And being able to surprise her with a helicopter trip to Catalina, having the kids taken care of and she doesn't know what it is. And then this super unique adventure where we land on the top of a mountain.

I don't know if you've ever been there, but you've got to land in the airport in the sky. 1600 feet. They take a 40 minute drive down a sketchy road to get to the town, super weird and driving by bison because they did a movie in the 20s and left all these bison over there. It was just this. It's Catalina, right?

Yeah. It's like, have you ever been to the, okay. I have a helicopter over. Look, I've never been that, even though what it, but for us, that should be what life's about. It's like, go on, go experience just a 12 hour adventure. You know what I mean? We left it for, came back at 8th and then the next morning, I had to take our daughter

to the pediatrician, I had to go do meetings all day, right? Like, it's amazing how you navigate these different spaces. And it's such a fun, great experience. And I think not only do I set the precedent for it in our life and I'm you know whether it's like every occasion I try to put that level in it every morning to it like every morning with your little ones right and I want to add those experiences long-term for the kids too you know I mean like so that there are moments that they can look back and that their dad is, you know,

I'm not a normal dad, you know, I'm a little bit nutty. And that, how that ultimate, you know, a pretty disciplined and militant with the children from a structure standpoint, which does include full-fledged full-scale singing every single morning at like the highest level, dancing. Sometimes I'll make him just like dance before he gets out of bed, you know, like, and hitting with the positive

reinforcement of like, been drilling in his head over and over, he's happy. I'm happy. I'm happy. Strong, strong, smart, smart, healthy, healthy. And just self-belief, of just you can do anything because you believe in you. Say, I believe in me, I believe in me. Right, it's amazing. It's, let's give this, then, this beautiful house of love and peacefulness, and then just try to believe them, to have belief in themselves and help nourish that,

because at the end of the day, it's the only way you ever do anything, right? It's like even when people call it experience, experience is just gaining knowledge to believe that you can go achieve something at a higher level, right? And you're only your pursuit, why you stay in lanes that you fully understand,

because you believe you can do it, because you understand in lanes that you fully understand because you believe you can do it because you understand it well enough, right? And when you take that step out to learn something new, you have to be sitting there with with some doubt on whether or not you could do it because you've never done it before. You don't have a foundation of belief, but if your life is about taking risks and you believe that you can figure anything out along the way, you take that leap into that new thing in a system of how you create belief

to make sure that you can, irregardless of whatever that may be. That's how people watch this, two of the more successful entrepreneurs under the age of 50 in a room together. And then like, you know, what do you do with your families? He gets up every morning and sings with his, I dance with my daughter every morning.

I show her a move in the 90s every morning. I told you that. And you do your sings with your kids in mind with my son as your a leader, your gladiator, you're the greatest of all time. He's been here and that since he was a little boy. My daughter is that she's a superstar and she can do anything, hugs, not drugs. I do these things.

They're at the age where they roll their eyes now, right? But the fact is we both do these things where we do this wacky crap with our kids. But what I wanna talk about, there's so much, it's time to go longer. If you're okay with that, right? So you also have been successful because you do this for other people too.

And so there's this great story, I think there's so many lessons in, about the deaf couple, that I want everyone to hear this story because what you did with it is one, you were trying to help people. And then you repurposed a mess and made it an unbelievable change for your own family. And so the lesson before he tells you the story, because I want you listening for the right stuff is one is heart, what he wanted to do that sometimes they're shocking events that take place. But then the most important thing is you repurpose this mess and did one of the most spectacular

things you could ever do for your own family through. So tell him this story. Man, that's your dig and deep right now. Man, so, you know, super fans, right? Stalker lover, right? Everything that I would do, this deaf couple would show up to him, right? And, you know, I've always been a big fan

of embracing stalkers, right? Where like, you know. You embrace stalkers, okay? Yeah, it's just like you humanize yourself like when you're just a normal person, like a stalker puts you on like a pedestal till they talk to you, then they're like, what, this is just like a normal person. Like a stalker puts you on like a pedestal till they talk to you, then they're like, well, this is just like a normal person.

Now, these guys were just so sweet, just the greatest couple. And I had a public birthday party at a club. And of course, he shows up. And I know these guys don't have that much money. He presents me with a yachtachtmaster Rolex, right? And I'm like, dude, I'm not, you have heart, you have heart, you know, I'm like, dude, I am not, take,

I wouldn't even take this from one of my friends unless they were super rich. Right, right, right. But no, no, like take this, go give this to somebody, right? Like go take this back, like spending, you said I'm not gonna take this, then he handed me a note saying well you help us Get engaged, right and and so I thought you know they're there

There's such a great couple all this stuff So and there's such huge fans. So I wrote the whole episode around them coming to the fantasy factory and then I got ordained as a minister and was going to do the entire thing and that ordained as a minister and was gonna do the entire thing and went through the whole thing, surprised her, put her on the zip line, sent her down on the bottom, said, you're married, I learned sign language, I was like, love, you know, whatever it is.

And she literally said, no. And I was like, I was like, I mean, none of us anticipated that. We're like, why would he allow this to happen if there was even a shadow of doubt? And she was like, absolutely no. And we're like, what? And then it was like, you look, we had all of us hidden behind the world's big skateboard with confetti and all this stuff.

And then finally, he was like, please for TV. And she was like, okay, yes. And then we like, like shot it. And then we was like, okay. And so, you know, there we have it. It's over, right? So, and you can call this an incredible moment. I still feel a little bit guilty about

by driving someone's destiny. But my sister had been dating her boyfriend for a while and it was pretty serious. And I called my mom and said, man, do you think it's... That they would be willing to get married on TV. Like, she's like, oh, they said they were just gonna go to, you know, I asked them, they talked about getting married,

you know, would they, they're just gonna go down to the courthouse. So I thought it was like a thing. So I called her, I said, totally crazy idea here. But if you guys are down to get married in the next three months, I'll pay for everything and do everything. And we'll do a show and she's like, you know, I felt guilty after I talked to my mom. So I'm like, I can't be like manipulative. What if they, you know, whatever.

So it ends up they never even spoke about marriage. The first time they talked about it was like, Rob just called and said, he don't do it. If we want to get married in the next three months, you would pay for everything. So I called him. I'm like, like, and so she calls me, he's like, oh, we've never even talked about it. And when I said it to him, he just walked out of the room, right? And I'm like, oh, my God, here, like, what? I'm drinking like ruined people's lives trying to make TV. I called him and said, look, man, I'm not, like, I don't want to like mess with your life. This is your life. But like on some real

shit, man, if you want to go, we'll make you an amazing wedding. If you want to do this, you know, and they committed to doing it. And imagine we're talking about moments. I don't even, even as you were, even as you were like bringing up on like, what's he talking about? Like, and this is, you became a minister. You built a basically a giant church in your fantasy factory, brought everyone in your family and fully presided over a wedding

to marry your sister on your television show. You know what I mean? Which is so buried deep in the back of the memories. And as I'm even saying it, and now I'm thinking about myself like walking down the aisle with them singing and like my parents crying and like it at like actually doing it Is a remarkable thing and think about it too is like I have one sister only have one sibling so it's like for it to

Not only be such an amazing moment for our family, but then then having my nephew and all of this, and me feeling guilty of manipulating their reality, ultimately ended up being this incredible thing that we as a family have forever. And for my parents, now we have this, both of us have kids and it's like this great, for all holidays, how incredible it is to be together and have all these kids. But again, another memory, taking me down memory lane.

But there's all these lessons. There's the lesson of, first you're trying to do a good thing for this couple, then you repurpose the mess, then you do this thing for your sister. They end up in a home that you get for them too, and they end up with their family there, you're being humble about that. And then the other part of it is on top of that is that you've built this great platform so that you can do great things for your family. There's all these ancillary benefits to becoming successful that people forget about.

So, and look, and when it comes to that, I'm, to me, it's taking care of my family at like on all levels, right? Like, and when you find success like that's really is one of the greatest things that you can do, right? And I don't talk about it like very often, but it's really, I know what piece they have because of it. Right. And it's like, it's not that much for me to put them in a position to where they don't ever have to stress ever again. And I know how much of a release that is and what that can potentially do to their health

long-term, their just mindset long-term, their self-worth long-term. they're self-worth, long-term, you know. So there's all these benefits to becoming successful that you don't think about when you're becoming successful. It's the bottom line and you're doing that. All right, and we'll talk about success because we're running out of time. You and have invested in a lot of businesses that have worked and you've started a lot of it, Rob and I are partners in a business called Outstanding Foods that we're both excited about, right? And how do partners in a business called Outstanding Foods that we're both excited about,

right? And how do you evaluate a business? I curate the individual first and then the idea, right? Like the idea has to have some unique value proposition for a clearly targeted consumer. And all of that has to ultimately triangulate to decide whether or not it goes through my system to systematically build it into a successful business that can be sustainable and profitable. I just love creating ideas with other individuals as opposed to investing myself. And long term, my legacy I want to be is the 150 to 100

businesses that I help create launch and drive to an exit or to profitable sustainability. And that's the deerdick factory. Deerdick machine. So you call it the deerdick machine. Deerdick machine. The machine. So you call it the deerdick machine. So listen to this you guys. He said something earlier about these do-or-dires.

Can I read your quote on there? I think this is telling. He says, do-or-dires are the ones who have the fortitude, work ethic, grit, determination, and unwavering self-belief to turn their passions into reality. They see it planet, believe it, then do it. And you talk a lot about belief. How important is belief do you think just like in life and in business? I mean it's everything. It's everything because you know,

I've said this before where I feel like you only quit when you lose belief because when you don't you just keep like adjusting and moving and moving around and what can you do and even in business it is so essential because you're going to start with a plan, but that's not going to be the plan you end up doing. It just doesn't work out that way. Now there's going to be tons of little things that you adjust along the way, but it has to still believe in the first milestone you're trying to hit. And really, business, you know, people, you've all, I know you've seen the successes like this,

people think it's this, but it's really like this, but really it's 10 of those things, and it's the chaos in between each one, right? Like, because the milestones are real, and the end goal is, right? It's just how you get to those milestones is what changes. And to me, you don't want to get into, you, when you build a business with someone,

especially if you have built a business, you know that there is so many layers deep you could never plan for, you could never even like, talk through or ever think about, you have to deal with them as they happen. And it's only people, I really, you know, I have six sort of core values of the do or dire. And I used to think relentlessly consistent was the most important you build trust.

And everyone around you when you're super consistent, you're executing at a high level. But I'm really leaning into like perpetually optimizing where you're always getting better and seeing how things can be better is really one of the most important attributes to finding success in a business. Because everything is changing constantly and you have to constantly, even when it's working, be looking at how could it be working better or else you're going to get left behind, right? And so to me, all of that against a great idea, great unit economics, high growth, industry, and opportunity, and all this, all this different stuff does not work if there's

not a single individual that's filling in all the holes as the entire process is happening. And ultimately, that requires somebody that believes in the vision and believes in themselves to execute it, irregardless of how heavy it may get at times. Because we have been referring to it as the value of death. I kept three businesses when I launched the machine in 2016. I've launched 18 builds, right? And that two and a half years. And there's this pure constant. Almost every single one of these businesses, whether it's protein, outstanding foods, alcohol, luxury accessories, jewelry,

like whatever the business is, all of them needed around the same amount of capital and the value of death to survive, right? So it costs a little bit of money to come up and test an idea, it gets your minimum viable product, but then that first year and a half, where you find the customer and can find sales and really it is the most treacherous waters.

And it is where they all die. And so to me, what I'm learning above all is make sure you got enough capital in the Valley of Death. I equate it to, you know, I've launched a couple businesses with lean capital going into the Valley of Death and it's like Rob with like two water bottles. Like let's go, we got this trust me. Trust me, I know a straight shot.

And we're over here dying. And like we're out of water. Right versus like, you know, someone like outstanding foods and bill, he's got, he's so sweet, he's got like three or four umbrellas. Like he's pulling a full water tank behind him. He's like, you know what I mean?

It's the difference, but every single one of these businesses, experiencing the same sort of chaos that it takes to get something off the ground. And it's this beautiful thing for me, right? Now, I don't want to go through that fire because I enjoy being a guide. I'd like to say I'm your Sherp through the Valley of Dance, right? But because I want to be there for you and help create this but it's still on you to to to get us to the to the to the green lands, right? So

but it's I enjoy being there with them and guiding them through experience and being a part of it. And that's the, the life's mastery and the clarity of like, of how I even look at businesses, oh, I had to realize, like, I operated a lot of businesses. And I had to like, when I really did a deep dive on what type of businesses do I want to do

and what experience, what do I love doing the most in business, I had to realize, God, you actually hate operating it. Like you love creating it, but as it gets going, you don't want to have, you just want to like advise it and be a part of it. And really sometimes you just want it to go on without you. You just like being there in the beginning when it's so exciting.

And I had to basically build a business that does that. And the beauty of that is, it gives you all the reward of being the co-founder. You get to shape the idea and come up with the name and be there on what it is. Then you get to see the product for the first time. And you're like, ah, then when you like start getting sales, it's like, ah, like it is the most thrilling and exciting part of business that I want to be my life's mastery.

But I will be judged by the liquid dollars that I create. I will be judged by the IRR, right? And to me, I want to look at the amount of capital I invest. What is my return over what time? The people that come along with me, that invest along with me, what is their return over what time? Because at the end of the day, I want all my business friends. I want our success and outstanding foods to be equated to a single return number that

you're like, dang, we did 87% IRR over the last five years. Like, I want that to be my marker for other entrepreneurs and business people of what that success is. And then it is a goal. I keep a billion dollar bill in my wallet. And it is, I would like to create a billion dollars in liquidity by creating 50 to 100 businesses that when they exit, I make 10 to 20 million dollars off of. That is a clear, clear as day path to creating a billion dollars in liquidity, right?

For you, for me, just me, just me, right? And so like that, you know, it allows me now to have principles of when I go into a business, right? So now it's like, okay, I need to own this certain amount of it. I need to know that in order to get it off the ground, I can create the minimal viable product for between a hundred and three hundred thousand. I always want to finance that myself because then I want to be the co-founder, get co-founding

shares, finance that. So now I have a huge equity position, then make sure it's capitalized the right way and the seed stage. And if I participate in that again, I'm gaining that much more equity, but make sure it's capitalized the right way and the seed stage. And if I participate in that, again, I'm gaining that much more equity, but make sure it has the proper capital to get to growth capital to create a return. Right? So this now, and then every business that I do, I want it to be able to have two years of runway by raising $1.5 million to $2 million and the burn can be 75,000 to 150,000 a month to get the sustainability within 18 months. God, that titans a box up real quick, right? And then I have founders that want to build the cell at a clear number. We start at the end on what that

number will be and doesn't mean you got to do it there But at least everybody now is fully aligned with what the return potential of the opportunity is Because even though I love creating and being a part of it. It's still I want to be judged By by the scorecard of the return. Yeah, I mean, it's interesting when I watch you There's two things that energize you like complete shift the return. Yeah, I mean, I know. It's interesting when I watch you, there's two things that energize you, like complete shift in you. Yeah, yeah. Family and this topic right here. It's not, and I'm not,

it's not that the other things in your life, I don't see passion in front of the camera, behind the camera, all that. You're literally a different dude when you shift into family mode in this mode right here. Like to me, now we're in the go zone for you. That's what it feels like.

Yeah, no, no, no, you can feel it. You can feel it. It're in the go zone for you. That's what it feels like. Am I right about you? No, no, no, you can feel it. You can feel it. Just get all fired up. Well, that was a master class. That was a master class in how to be an entrepreneur, how to invest in a business. By the way, also how you should be pitching your business

and what savvy investors are looking for if they're going to capitalize you. And it's also knowing you're late too. It's like there's not 800 different types of businesses. You know the type, the amount of capital, it said, you're not going to put $50 million into one. And I love that right there. And I learned that when you and I talked. And just so you know, he's so, I wouldn't call it persuasive. I believe so much in what he's

saying that after about 15 minute phone call in one of these businesses, I made the decision that I wanted to be involved with you because I believe so deeply in what your machine is creating and what these principles and systems are and that includes you. So we're running out of time, like brother, I don't know how long we've been going, I don't really care because like there's so much in here. But what does that say? It's a basic question. Yeah. Because I kind of get it.

I got it. I got this massive heart in front of me. That's what I see. I see this guy with this massive heart, heart of a champion. I don't mean that Hoki either like, this dude just wins. I'm winning when I'm 16, I'm winning when I'm 18.

I may fall down when I'm 24 full of it. I'm gonna win again, then I'm gonna make myself again. I'm gonna win in TV, I'm gonna pitch shows, I'm gonna be the talent on the show. I'm gonna have these experiences. I'm gonna start businesses, I'm gonna win again, then I'm gonna make myself again. I'm gonna win in TV, I'm gonna pitch shows, I'm gonna be the talent on the show, I'm gonna have these experiences, I'm gonna start businesses, I'm gonna start a family, I'm just gonna win, right? And like, that's good.

That's what I love, right? That's what I love. And it's like, and I still don't feel like I refined it. And now I'm gonna show you how to optimize your life, right? So that's my version. But if someone's just to ask you, just curious, this is a hard question, man. But like someone said, why are you successful?

Like just why are you successful? Like how the hell are you this way? Like do you know yet? Do you have, do you touched on some of it? Why are you successful to the extent that you have been so far? But in, in, look, I, I think there's a couple things, right? I think of the foundation of what I was built on, right?

And I think a lot of people find drive and early trauma and life circumstances and things that kind of build the engine, right? And I think as for me, the engine was built off of finding early success in a foundation. It's very different, right? So it embeds in your core that this is how you're meant to do it. And then ultimately, the effort and everything that you put into your life is based off of mastering you. And I wasn't in denial of, I got caught early on and people saying,

like, when's enough enough, right? Like when is like, you know, like, why do you gotta do all this stuff? Like what is in, in, in, by not listening to that, but taking it as like, what are, what can you do to just be happiest, right? And my pursuit was simply energy. I started first of all, like,

what are the things that you actually love to do and give you the most energy? That energy shift, when I got into that, like, that's real with like, what are the things that you actually love to do and give you the most energy? That energy shift, when I got into that, that's real, because that's really what I love to do, right? That energy shift with the family, because it's like, those two pieces are really what the future of my existence is and what it is. And I think by simply pursuing that sort of core aspect of what gives you energy

the most and then designing a life around that is why I've been able to achieve the level of success that I have. And it's also, there's some luck in there, man. You know what I mean? Like, I am not, I work really hard, constantly learn, and super grateful, but man, if I didn't, like, you know, how planet Earth was built in the chaos of this solar system, like there's only one in here that's nice and protected

that's got oxygen that's making liquid water right in the Goldilocks zone, right? Like, I still think there's a ton of that for me that I have never, I think I have probably like, took for granted in 23, 24 that led to that zone and now I just never have again. And it's the idea that, you know, the harder you work and the more prepared and the more your mindset

is leaning into you deserve to be successful and you will be successful. Things really start to happen for you that are hard to explain, you know. But again, it goes start to happen for you that are hard to explain. But again, it goes back to belief. I will and I deserve. And when you, that's how I feel at my core. I don't like that unwavering self-belief is like really like, there's highs and lows with the pursuit,

but the pursuit is clear and gets clearer every day. And although it's not clear how exactly it's gonna happen, no doubt in me that it's going to happen, you know. Man, I don't want this to end. Because it's so good for me to confirm things about me. And I think that your answers are so deep. They're so profound. I just consider you unbelievably interesting. And the thing I probably admire the most about you is you're so self-aware.

The people I like the most are really self-aware. It's really interesting. You have this unbelievable balance. It's one of the acknowledges in you. You have this unbelievable balance of real confidence and no ego. It's... There's an ego in there. Yeah, but you roll. There's a confidence. Well, I don't know. I mean, I feel like I'm rooting for you. Usually when a guy's a big ego, I'm kind of like, I don't know. I feel like I root for you.

And I know the audience felt this way too. I feel like we haven't finished everything I want. And so we're going to continue this. I have an idea for a round table with you and we can a couple other people. But I'm really grateful for our new friendship. Yeah, no. Because you inspire me. Yeah, look, but I'm really grateful for our new friendship. Yeah, no. Because you inspire me.

Yeah, look, and I'm grateful to be here. This is an inspiring location. It takes, like I said, getting to Orange counties, I go into Mars, but it was well worth the trip. And I knew it'd be a great conversation. And ultimately, I do think there's so much of us that's aligned for my mentality and a personal life-long optimization that we will be sharing stories of growth together for the rest of our lives.

I believe that too, man. I really believe that. Thank you so much today, brother. Thank you. Enjoyed it so much. Hey, everybody, I tell you that on this program, I'm going to bring you people who have maxed out certain areas of their lives I probably never brought you somebody who's maxed out more areas of their life than today

And I hope you've enjoyed if you have please spread the word about the program Make sure you subscribe if you're listening to this on iTunes subscribe to the YouTube channel leave some comments and Also remember every day on Instagram. I run the two-minute drill because I want to engage with our community And on every single day when I make a post within the first two minutes of my main feed, if you just make a comment within the first two minutes, hashtag maxout. We pick a daily winner. You get maxout gear. My word of maxout, how do I am? Maxout gear. My book sign, maybe sometimes a coaching call with me, some of my guests. And so please make sure you do that. If you miss the first two minutes, just make a comment every day. We pick a winner of the week, who just comments on

everything. So make sure you do that. I hope you enjoyed today's program. God bless you. And max out. the first two minutes. Just make a comment every day. We pick a winner of the week who just comments on everything. So make sure you do that. I hope you enjoyed today's program. God bless you and max out.