THE ED MYLETT SHOW - The Formula for Explosive Social Media Growth (Stop Trying To Be Perfect)

Episode Date: July 12, 2025

👇 SUBSCRIBE TO MY YOUTUBE CHANNEL - so this show can reach more people 👇 https://www.youtube.com/channel/UCIprGZAdzn3ZqgLmDuibYcw?sub_confirmation=1 Click the Link Below to Subscribe to my email list to MAXOUT your life (all value, no fluff) https://konect.to/edmylett 💥 Get my exclusive Monday Motivation training in GrowthDay, the world’s #1 app for advanced mindset and personal development. Visit https://growthday.com/ed. This show is sponsored by GrowthDay. What if the key to explosive growth isn’t perfection, but letting people see the real you? In this episode, I sit down with Josh Richards, Jenna Kutcher, Bethenny Frankel, Amy Purdy, and Billy Gene to break down what it really takes to build a brand that connects and converts in today’s noisy social media world. We share the behind-the-scenes truths about consistency, documenting your journey, and the power of showing up authentically, even when you think no one is watching. Josh Richards shares how he went from an ordinary kid with an iPhone 5 to building a 30-million-follower brand by outworking everyone else, while Jenna Kutcher reveals how stepping away from perfection allowed her audience to see her heart, not just a highlight reel. Bethenny Frankel talks about ignoring the noise, following your gut, and building your brand from the inside out, while Amy Purdy reminds us that our true story is what people actually want to connect with. Billy Gene lays it down on why your imperfections are what make people trust you and why the entrepreneurs who win are those willing to start small, work for free, and play the long game. I’ve spent years building my brand, and let me tell you: this conversation will remind you that your edge is your authenticity, your consistency, and your willingness to put your story out there—imperfect, real, and relatable. Stop overthinking, stop waiting for the perfect camera or the perfect moment, and start documenting your journey. If you’ve ever wondered how to get people to care about your message, your business, and your brand, this episode is your roadmap. The truth is, you don’t need to have it all figured out. You just need to start, stay consistent, and let people in. That’s how we build brands that last, that impact, and that give us the freedom we’re after. Let’s stop trying to be perfect and start letting people root for us, exactly as we are. Key Takeaways: - Why documenting your journey beats trying to be perfect on social media - Josh Richards’ consistency formula: 5 posts a day and 4-hour livestreams that built a 30M audience - Jenna Kutcher’s reminder to let your audience see your heart, not just your highlight reel - Bethenny Frankel’s approach to building a brand from the inside out and staying aligned with your values - Amy Purdy on using your story as your brand’s biggest asset - Billy Gene’s practical reminder that your imperfections are what build trust - Why consistency, authenticity, and shareable content are your social media growth trifecta If you’re ready to build a brand and a life that reflects who you really are and attracts people who believe in your mission, this episode will get you moving. Thank you for watching this video—Please Share it and get the word out! 👇 SUBSCRIBE TO MY YOUTUBE CHANNEL👇 https://www.youtube.com/channel/UCIprGZAdzn3ZqgLmDuibYcw?sub_confirmation=1 ▶︎ Visit My WEBSITE | https://www.EdMylett.com #EdMylett #Motivation Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Links are in the show notes. You'll never miss an episode that way. People think, well, why would anybody want to follow my social media? Because I'm not yet at a level of success that say maybe you perceive that I've had. But what I will tell you is that people want to root for other human beings. And the more that you can begin to document your life as opposed to just you know creating content I think you'll find that you'll begin to build a following and so what most people try to do is they try to be an influencer if you will by creating

content you know posting these memes that are motivational or their own version of a video like what I might do and there's nothing wrong with doing that per se but it's gonna be very difficult to get a lot of following because when people are watching they're gonna be going yeah but why aren't you there yet and it's not really the fastest way to build a following anyway the fastest way to build a following is to document your life you'd be surprised by how interesting you are and the reason you're interesting to most people is because you may be more like them than you realize so there's all kinds of

people that become very very successful on social media by just documenting the journey. You're a young man, Caleb, be able to get up and document, hey, the struggles that you're having, hey, it's been a really hard week for me, I've missed two or three sales, I've kind of lost my mojo, pray for me,

I'll update you after this next sales call. And people are like, hey, how'd the sales call go? And they begin to follow your journey towards success. People that are, you know, that have lost a lot of weight, that have documented it on Instagram, people begin to root for you, they begin to want to see you successful and Caleb documenting that you, you know, hey I just had a great visit with a client and this is what's just taking place for me or this is a difference I was able to be made. I feel so good about myself, always wanted to help people and so documenting more of what's going on. There's so much stuff on social media that's like, hey here's my

picture of me eating whatever. Here's me celebrating. Here's a filter there. Here's my tip on how to do this. All of that's great, but just documenting. Hey I just woke up in the morning you got bedhead. Now I'm 20 minutes late. Any of you ever wake up 20 minutes late? It's not part of the morning. You got bedhead now. I'm 20 minutes late. Any of you ever wake up 20 minutes late It's not part of my routine. I got to get it going this morning. I'll double my efforts later, right? It's that stuff you go. I relate to that guy How did you get over it and you begin to teach through documentation? More than just teach through the lessons you have, you know

If you think about it, you're competing on social media with a lot of other people, right? And so if you're just posting what everybody else is posting how do you distinguish yourself? The one distinguishing thing about all of you that are watching this is you, is your life. There's one of you with your personality, your thought, your look, your struggle, your circumstances, your achievements, your failures. There's only one of those and that's interesting to people. It's not just interesting to people who already know you by the way. And so the other thing I would be thinking about too is can you create things that will be shared? Social media growth now is more and more, it's less

really about likes and comments and it's more about shares. Are you creating content that people will share? And so that's why I believe documentation matters because if I'm a parent of a young entrepreneur and I stumble upon your struggle as an entrepreneur in your journey, I'll share it with my young entrepreneur children, if that makes sense, right? And so, or if I'm in the recruiting type business and you're struggling with getting recruiting going

and I've got friends in those types of business, I can share that content. So be conscious of creating things that people would want to share and be conscious of documenting. And then the third thing is you have to be consistent. You know most people will stop posting consistently when it's not getting engaged with. They just do. If they don't see growth after a week or two or four or five weeks you have to post every single day, right? And if that's on Instagram, if that's your story, it's multiple posts a day, doesn't need

to be a lot. There's a nuance. If you've got a certain amount of followers, you're gonna want to post a certain amount of times a day. You don't need to post 20 stories a day when you have 3,000 followers, which you're gonna get as people clicking through your stories and you don't want click-throughs on the algorithm because then they won't show your stories to people. So you want to have a selective amount of stories relative to your following and I think you should be making a main post in your main feed every single day with something that you're at least staying in contact with people where you stay in their consciousness.

And then the other thing I would say lastly is not all branding needs to be social media, right? It's a highly competitive place. Think about alternative ways other than just posting. Could you create a blog? Could you create an email newsletter? Could you create a vlog on YouTube where you're documenting? You know, I've had Josh Richards on my show from Sway House. I've actually had Bryce Hall also from Sway House. These are young TikTok guys that are influencers with 20 million plus followers. They're just average ordinary young men documenting their life. And so guess who follows them?

Millions of average ordinary young people watching their life happen. And so that's the formula now on social media is documenting a life. You could be Bryce Hall and think, what was, why would any 22 year old want to follow me? I'm just like every other 22 year old. That's the point, right? That's the point. Seeing them have fun, seeing them overcome,

seeing them do goofy things in that case is, not only will people follow it because it's documented, it's shareable. And so be thinking about documenting and having shareable content and doing it consistently. That would be my formula for helping you grow your brand on social. What can you learn from an 18 year old? You're going to find out today. I have a really remarkable

young man to share with you guys today. Some of you for sure have heard of him and if you have children under 20 years old, every single one of your children know who he is. Let me tell you why. First off, this guy is an entrepreneur at a very young age and a very successful one. But we're talking about some with 30 million plus followers on all social media platforms. Josh Richards, welcome to Max Out with the entire family here welcoming you to our community. Hey, thank you very much, man. I'm happy to be on. Let's start out. I want to get into a little bit about you, but I read recently, because you're unique, brother, all the guys in Sway House. And by the way, for my eyes,

if you don't know what Sway House is, I'm going to take you all back. Picture the real world, except on social media. All of you that are in your 30s or 40s, you ever watch the real world on MTV? It's almost like a reality show of these young guys' lives. You're unique because you've got to be the young 18-year- old dude partying and all that stuff. I get all that. Yeah, there's really, and so is Bryce, by the way, really savvy, sharp businessman who's getting some of the best mentorship in the world.

But recently, a while ago, you stepped away. And like, why did you do that? You kind of got away from it for a little bit. What was the reason for that? The party? Yeah. Yeah, I mean, I think what ended up happening is we wanted to show everyone like our true authentic selves at the very beginning because no one was doing that in social media. Everyone

was putting up a character and I was actually signed to a manager for two years that didn't let me post any of the content I wanted. He would monitor every single video, every single story, every single tweet that went out on my account. So when I finally was able to be authentic, we went all out. We were like, we were showing them every single thing we do, if that's partying, smoking, drinking, whatever it is. And then when we got that audience, we got those people that realized how authentic we were, we were like, how else can we show our true authentic selves? Because if we just show one side of it, if we just show the partying, then we're not being authentic. So we're going against what we're trying to do, right?

We got to show them everything. And that's when the business came into play. And with that, as I started like growing my portfolio out in the entrepreneurial world, they were just, there are certain deals and certain, I guess, partnerships that were way more important than going to the next party or going out drinking that night. So it was just kind of like looking

at what was more important for me personally. And it was the business stuff. So I've just been kind of like stepping back, letting myself focus on the entrepreneurial side and grow that out. You're really impressive. And you're, you're obviously one of the top content creators in the world. So almost everyone who listens to my stuff wants to create content that people like to see. You obviously do it in your demo, but is there any advice you would give just in general to people who are creating content that they want people to see? So it grows their brand,

it grows their company, it could grow their income. What was overall content advice would you give? Yeah, I mean, one huge thing and everyone says this, but no one seems to follow it is like consistency is key. Like I've said that so many times to people and they'll be like, yeah. And then they go and they post, you know, twice a day for two weeks and then it doesn't work out.

And they're like, I'm quitting. That's not the trick. That's not the trick. Like I took two years where I was posting five videos a day on, on TikTok. It was musically at the time, but two years, five videos a day, plus live streaming for four hours every single night from 10 PM until 2 AM straight four hours, because I knew the only way I was going to be able to get ahead of the millions and millions of people that are doing social media was to just outwork them. So that's what I did. I went, I went live all the time. I posted all the time. And then

also, it's, you got to make stuff that's passionate. Like you got to care about what you're creating. You can't just go and copy someone like I can't just go look at Bryce's content and be like, all right, I'm going to post the exact same thing on YouTube the exact same style or else You're never gonna grow people are just gonna look at you as the copycat kid. Yeah, and you need to build out your own identity It's super important But yeah, those like building out your own identity and staying true yourself and then consistency are like the two most important things So beautiful. I want to go down that road because I did that too. I didn't do to the extent you did, which is why I don't have 30 million. I have 10 million. And you, you

know, guys, one thing about it too, you look at these young guys in Sway house, if you don't know what it is, Google it, ask your kids, you'll know in about one minute. But one of the things I said to Bryce is I don't think people understand the amount of work. It looks like a party. It looks like you're having a blast it is really to create content but the thing you said in the content that I think most people don't appreciate is you really that identity thing you're more revealing who you are you're showing parts of your life it's like I think some people think on social media because it's what I do a lot like here's a tip here's a key I'm an influencer you know that somehow if you're not bringing value all the time,

but I think it's just like documenting your life. I mean, with all due respect to you, you know, I don't think an 18 year old's life who's carrying on in LA is any more or less interesting than a 40 year old mother who's trying to get her kids off to school and get to work every day, right? No, exactly. And there's just a whole different side of entertainment

that comes with that, right? Like I have a different life, so I can show the entertaining things in mind. But like you said, a mother is gonna have a total like different side of it, like three kids. Let's say they had three kids, like my mom has three kids. If she would have set up a video camera

and filmed me and my siblings growing up, I'm sure she would have had a ton of followers because we were crazy. But also just like there's so much entertainment in people's daily lives that they don't even realize. That's exactly what I want to rather if we do nothing on the show, it's those. I'm so glad you said it because one I believe consistently of posting, you know, the amount you did is more of an idea, but I'm broke.

It's every day I put something. But people value themselves. They think I'm not interesting. Who the heck wants to know about me? What you're not getting is Josh and Bryce and these other guys are the ultimate example of what we're average ordinary everyday teenagers. Yeah. Most normal kids. Just like I was playing sports. I was going to school dances. I was like, just everyday kid, small town. No one knew me at all. Didn't come from a rich family, like nothing like that.

And I just picked up my, like, I think it was probably an iPhone 5 or 4 at the time and just started creating videos in my room. Didn't need lighting, didn't need like, it's just a phone in yourself and you can become whatever you wanna be really. Yeah, didn't need like, it's just a phone in yourself and you can become whatever you wanna be really. Yeah, and are you better at it now?

Like, are you better on, did you suck on camera in the beginning? Like give people some insight or are you already pretty good at this from get? I was a pretty outgoing kid, just luckily, like I was, you know, the class clown, I would always like stand up in class, make comments. So it was kind of just, I found a different way to, the class clown. I would always like stand up in class, make comments. So it was kind of just,

I found a different way to be that class clown. It was just on social media, right? But I definitely was not even close to as good as I like at the start to now. Like every single day when I was going live, I was getting better and better. I was finding different strategies to like entertain my followers because at the start,

people would be like, this live is boring. I don't wanna watch it anymore. So I had to find new ways to spice it up all the time. I was playing different games. I was like engaging them with liking the video. If they would double tap it, I would play like, if every 10K likes, I would go and react to my fans' videos or I would guess them on the live stream.

It was just thinking of creative ways to keep it entertaining. Yeah, I want everyone to get this. So you got to start to document your life and what you think isn't interesting isn't for people the first time. But if I see you with your kids three times, four times, five times, I post my little Pomeranians all the time, my dogs, right? Everybody's got dogs, but I post them consistently and people start like, I wonder what these my dogs don't do anything cuter than your dogs, but I post them consistently. And they become something of an addiction when people start watching. All of a sudden you've got those guys just

picture this way. You take Josh 20 million on TikTok, 30 million overall. Okay. He has more than 99.9% of the top recording artists in the world, actors, actresses, and way more than most athletes, give or take five people on the planet, okay? And in my case, I've got several million people as well, and my first post got eight likes, and I just kept posting regularly until people caught on. Let me ask you a question about young people. So if I'm an entrepreneur, I'm either a young entrepreneur,

or I'm a business that I wanna market to the more, I wanna recruit young business people, I wanna sell a young entrepreneur or I'm a business that I want to market to them or I want to recruit young business people. I want to sell to young people. What do young people want educate us in my audience and by the way, it's tons of 18 and 20 year olds listening to this right now, too, and 16 year olds. But what do young people want on social and what do young people want in terms of their ambitions in their career? What's important to 16 to 30 year olds right now?

I mean, for me, I always looked at like the workspace and I was like, I want to do something more than just the normal, right? Like, and I think that's for a lot of Gen Z kids now is because there's so much opportunity out there. No one just wants to be the regular guy that goes to college has like a worse than nine to five office space, like the same old, same old that tradition that everyone's done since like college has been a thing, right? So I think that for me personally, it was like, how can I make sure I just find something more exciting or find something? And it was like creating content. But it's really just anything that is different now. People want to be different. Do you think that young people like from a business standpoint, here's what I'm fine with. I interviewed Damon John recently from Shark Tank. Right. And he had

this really he's got this sock company that's blown up where they you know they buy a sock and give some away to the homeless. Do you feel like, correct me if I'm wrong, I think this generation wants to also be involved in businesses that have a purpose and a cause. Maybe even- It needs to be more than just the business, right? Like Dog for Dog, the company that you brought up with Snoop Dogg.

It's not just like a better dog food company or healthier kibble. It's every single time you go and buy a bag, a bag gets donated into a shelter. Like the euthanization in the United States is ridiculous. I'm pretty sure the last time I looked it up, it was like 700,000 dogs are killed a year in shelters. And it's like for someone like me who has a husky

and then also my family had a dog when I was growing up, like that hurts me, right? So then what I do is like there's something more right I'm passionate about it I love it I can give back but then also I'm creating a business I'm using that entrepreneurial mind I have to help you know. Yeah what do you think of I think that's big guys I think that's big and you're hearing it from really arguably top one to five guys on the planet who deals in this demo. But what about overall?

Like I just watched something on Netflix last night, the social dilemma on Netflix. It's a document. I don't think I've seen it yet. Pretty interesting man about really you fit it perfectly about how algorithm works and people get feeding on top of one another. But what about overall social media addiction?

Have you gone through any of that? I mean, because you're huge. So do you think it crosses over if someone have children or even for themselves right now? Have you seen it cross over to be like an unhealthy thing? Or do you think all of it's all good? It's all a net positive? I mean, I think that like,

I think my brother spends too much time on social media, for example, right? And like, as a kid, when I grew up, my parents limited my screen time. It was like, you came home from school, you got to watch one TV show and then you were outside. Like my parents kicked me out of the house. They were like, go have fun, play outside, be a kid, right?

And I think that's super important for, especially this generation, because how easy it is to always just be on their phone, they can always just pull it out of their pocket and check it. So it's a lot harder for parents also to monitor it nowadays. Yeah, it's, it's just got to be something that you look at. Pardon me. What are you on?

Not like honestly, I only go on my phone for posting, doing podcasts, like when I'm tweeting, and then I get off because I spend so much time on it doing work. It's like, it's become something that I don't even like doing for my spare time anymore, besides maybe watching Netflix or playing video games with my friends. But there's always like some feeling of being around people

when I'm on social media. So it kind of adds to the friend value as well. Yeah. I want to remind everybody that I'm talking to an 18 year old right now. So I just want you to listen to the amount of poise, uh, articulation, intellect experience that this young man has. And by the way, when you go to tick tock and look at his content, you're going to go, that's not the same guy because he's review. But when we listen to your podcast, I do see that guy.

So, you know, all of you, because I'll be honest with you, TikTok started, I blew it, I'm like, I don't get it, man. I'm not a dancer. Like, you know what? And now I'm seeing more and more entrepreneurs and business people finally get viral on that platform. I'm curious as someone who's on the leading edge

on the planet in social media. So you've got Instagram, you've got Facebook, you've got Twitter, you've got YouTube, you've got TikTok, you've got Parler, you've got all these things. Yeah. Give us a glimpse as to what you see over the next five years.

Like what are your insights about where social's going? Well, what we saw with TikTok was like quick form content, which we hadn't seen since Vine, like in that video format, like everyone went from Vine and then YouTube blew up with the longer form, like 15 minute videos, 20 minute vlogs. It almost felt like you were watching TV, but about your favorite person every single time. Right. And then as David came in, David Dobrik introduced these like four minute vlogs, people started getting more and more used to this quick action, like always climaxing the vlogs, just best content you can get for four minutes and 20 seconds.

And then when TikTok came out, you get 15 second videos or even shorter. So what I think is going to happen is that there's going to be these short video platforms for probably the next three years. And then it's going to boom again in the like five to 10 minute videos. Really? Yeah, I think that kids are going to love the short, like their short attention span. That's how Gen Z is right now. Like they just want to watch a video and then go to the next, go to the next, go to the next. I think that TikTok videos like that are going to move to more like 60 to like three minute videos. Yeah.

At least I think there's going to be room for that soon. Very good, man. Cause you guys know that I said this earlier, but he's a founder in TalentX is like a TikTok management company is one of the things that Josh is involved with. So for me, I want to ask you, I want to stay on social because everyone listening to this is on social. So let's just stay on that topic for a minute. So I'm fascinated here that you think it's going to go

the other way, which sort of favors me a little bit because I'm not saying anything or doing anything in 15 seconds, but I'm also become a pretty big believer of not relying on one platform. How can you got it? You got to spread across platforms. Okay, elaborate on that. What do you mean? Like, you can't hold yourself to one social media platform at all.

That's like the worst decision I think any content creator can make. And that's what, when I first started social media and I was looking at what I wanted to do, I was like 13 years old and I wanted to be a YouTuber. I remember I was like, I want to go make vlogs. But I also saw how hard it was to grow an audience on YouTube when you just start on YouTube. You need something else to push it.

So I was like, all right, how can I push my YouTube when I don't have any social medias to push it? Like, where am I gonna start? Then I saw Musical.ly and I was like, look, this app is this anomaly where you can grow quite quickly on compared to all these other social media platforms. Let me start on Musical.ly just so that I can push my YouTube, which is actually what I wanted to do the whole time.

So it was like, I was never just focusing on one platform. I was always branching out. And then when I grew my Musical.ly, I was like, all right, I need an Instagram because what happens if, what happens if that disappears one day? What happens if musically or tick tock? We saw tick tock almost got banned. Imagine you were just like, you were just a tick tocker. What would happen to you? Yeah. I think of, so Amanda Cerny is a friend of mine. She's been on my show.

She was huge on Vine and then like one day it was gone. Yep. And so I want everyone to hear this too is like, and you may stick better on one platform than the other, like try YouTube, try making some content there, try putting up stuff, right? Yeah, and I wasn't even good at YouTube at the start. Like I remember being so like nervous or almost like unsure of what to say when I was staring at the YouTube camera and filming

because it was so different than a live stream. Like it was a completely different thing. So don't like go on YouTube, anyone that's listening right now and then be like, oh, this is too awkward. I'm too awkward. It probably took me three and a half months to finally get comfortable behind the YouTube camera. And I had already done social media at that point for three years. So this is very interesting to me, you guys, like you would think that it's different in his age to grow your brand in your business. And it's not, it's the same principles. It's just he's better at it than everybody else. And it's just, it's just,

it's a fact. So I really appreciate you saying that. Now, let me ask you, I'm loving this, bro. I'm pulling everything out of you. I can't, let's talk a little bit about entrepreneurship, but inside that you're conscious of, see, I think people should, if they don't get on camera, like write a blog, have something relevant, create an email list, something. Don't you agree? Like find some way to expand your reach. People do business with people they know nowadays.

People used to say- Yeah, it's such a like, since I've been in LA, I found so many times I will get brand deals or I will get a business deal just because I went to a dinner with someone. Like I went to a dinner with that person, we become like friends or we're on a good level. And then they're like, oh, wait, that Josh kid, I remember him. He would be perfect for this. Let me call him up and boom, there's a $50,000 brand deal or, oh, look, I'm on a jet to Dominican Republic to meet Vin Diesel, right?

Like those things have happened to me just because of networking and knowing the right people. So like when people say social media is important or like you're saying even an email list, a list, a blog, whatever, it is so important to do that networking to keep moving up and up in that entrepreneurial work. Yeah, because you're one, this is the truth, you're one relationship, one contact, one person seeing

your video, one person reading your blog, one person away from completely changing your life. Even you and I are here because I had dinner with Bryce, Michael's there, he goes, Josh, and now we're doing something together, right? Which will expand you into a couple million new people in my market. I'm going to meet a couple million people in your market and we're networking. If you go, well, I only got 80 followers, I've got 300 followers, you're one away. You're one away. It's crazy how quickly it happens. I remember like yesterday having my first video on Musical.ly hit a thousand likes.

Like my first ever video. And then it seems like just two days after that I was signed to my first manager. And then a week after that it seemed like I was on a tour. Like it happened so quick and it's really just because of like the people you need to know. Yeah, I totally agree with you. And so everyone get out there, talk to more people, do it your way. Talk about your podcast BFFs with Portnoy.

What are you doing there? What is that all about? So I've been looking at my social media content and I've found that personally, I knew where I wanted my identity to go, but I wasn't taking the right steps yet. I had done some of the stuff, branching out into YouTube was a great idea.

It was adding depth to my personality because you can't really see a lot of a 15 second dance video. Like you said, like people listening to this podcast will go watch my TikToks and not even think I'm the same person just because it's so, it's so different, right? But I've been trying to get touching to the male demographic as well because I'm so strong on the female demographic and want to step into the sports world. I grew up like an athlete. I played sports my entire life. So that's why that was such a good move to go on that Bar Stool podcast with Dave. Dave is huge in the guy demographic. He has a little bit of the college

fan base, which is older as well. And it has a lot to do with sports, which I love. So it was just this perfect crossover because I feel like Barstool also sometimes has trouble reaching the Gen Z, which I reach very well. And also on the female demographic, they don't reach Gen Z very well. So I think it was just a perfect crossover where we both were touching into each other's demographics. Yeah.

You are a product of mentors to your brother. So it's, you can't have the amount of wisdom and insight you have without seeking out mentorship. And I was struck even with Bryce by, you know, we went to dinner with a couple other guys and how much he listened to closely and and then also told me who else he has sort of working with him. General Josh about the importance of finding mentors and coaches for everybody listening to this. Yeah, I mean, there's been, I can probably think of like five, six, seven very important mentors in my life since I moved out to LA. But just to know that you have

the ability to send a text to someone that's been through what you're going through or to get advice, have a different set of eyes, a fresh pair of eyes, look something over if that's a deck for an investment, if that's what your next play is going to be in a business situation or whatever it is. It's just a comfortable feeling. I'm able to shoot off these texts to billionaires or people that are very wealthy and have done what I'm trying to do. these texts to billionaires or people that are very wealthy and have done what I'm trying to do. And they give me advice. They'll hop on a 15 minute call with me

and just go through what I need to vent out, you know? What you do though, that people don't get, first off, you should all be seeking a mentor. But when you are one like me, let me tell you what you watch. Do they do what you ask them to do? And then they can go for more. Nothing's more frustrating than someone asking you for your time, asking you what you watch. Do they do what you ask them to do? And then they can do more. Nothing's more frustrating than someone asking you for your time, asking you for some counsel.

Like today, today's a mentor call for your social media, for you moving into the younger demo, and we're telling you things you should be doing. Get on more than one platform, post more consistently, document your life, tell a story, right? We're talking about those things you need to do. Build your identity and your brand. Are you going to do these things? They actually work.

So for you, some entrepreneurship, you get approached with a bazillion deals and he said it's like the van Winkles from Facebook, Ashton Kutcher, different people. How do you determine that this is a business I want to invest in? Cause you put money in stuff or just partnering with somebody. How do you make that determination? in because you put money in stuff or just partnering with somebody. How do you make that determination? Sometimes it depends on like the product, like how passionate I can get behind the product.

But a lot of the times it has to do with the founders. Like when I see a good founder or I believe in a founder very strongly and I know they are a good one, they're going to make it work. Great founders always find a way to flip their product, change it if it doesn't work. Like they find a way to succeed and make you have an exit. Right. So a lot of the times it's, it's looking at those founders that are involved. Do you work on yourself at all or are you too young? Like, if you started kind of reading, um,

are you just kind of marrying what these mentors give you? Are you trying? How do you grow your own identity? How do you do that when the whole world's telling you you're amazing? You're 18, 30 million people. You can't walk out of the front door. He's back in this town outside of Toronto that he's in right now. I can't even imagine when you go outside there. How do you, the reason the question is this is, let me tell you what I mean by I ask it. A lot of people listen to this have had some success and I think they grew to get to that success level. Here's what I watch with humans.

They get to a certain point that maybe exceeds what they thought they'd ever get. They get comfortable. And they get comfortable in themselves. You got it. So what do you think about that? So for me, like I'm, I'm analytically tracking, I'm a very analytical person. My dad's a calculus teacher. So I remember being like three, four years old and my dad had the timetable out, like

the 12 by 12 going through it with me, making me memorize every single time. So I've always just been a person that's driven by numbers. So what I do is I'm tracking my numbers all the time. If that's like in growth, if that's like how many likes I'm getting proposed, how many comments, like how many people I'm converting a day from my TikTok to my Instagram.

And when I'm tracking that stuff, I'm making sure it's never going down. Like that's what keeps me driven to just go up, up and up. The only thing I have to say about that is like, you just need to make sure you don't lose yourself in the content and trying to always beat the old content by going crazier and crazier. Because I think that that is a road we went down, like Sway, when we started getting in a lot of trouble in the media, there was a point when we were just always trying to outdo ourselves and that got us in trouble. But we kept going

and we kept pushing ourselves forward. So in the end we did it, we made it work, but you just, you just can't get comfortable. If that's putting yourself even in uncomfortable situations like starting YouTube or going on a brand new podcast or like just add depth your portfolio. So then you're never comfortable. You guys were listening to an 18 year old. I mean, so just with, you know, I coach large groups of entrepreneurs. I have something called the art syndicate where I coach entrepreneurs. One of the things I'm psycho about is tracking metrics and data.

I can not get over how many people that are either entrepreneurs or even in like fitness. So they say they want to get fit. They don't track their calorie intake. They don't track their water intake. They're not specific. You know this for me. I know I'm tracking my calories right now. I'm trying to get, every day I'm trying to get like 3,500 calories right now. Yeah, and I'm trying to not eat 3,500 because I'm more than double your age, right? But same exact thing. You're trying to gain weight, but like how are you going to get super fit if you're not tracking it, if you're not measuring your body fat as an entrepreneur? I mean,

so many entrepreneurs, they don't know their data. They've got no idea how many contacts are, how many leads, what's in the pipeline, what their revenues, what they're... And like it's brilliant to hear that on social, which is your main business, you're a psycho about the metrics and the data. It's awesome. Dude, I've been someone that's been so focused on like the customer since day one. Like how I blew up on social media was not a natural way to blow up, I would say. I feel like I cheated the system and I don't think people are going to be happy to hear this. But what I pretty much did is I had Musically, right?

I knew this platform, it was easy to grow on, but it was going down in relevancy. So I hired my sister on a 15% commission-based salary when I was 14 years old. And I was going live on the platform because I found out you can make money on the platform. The other thing I found out was when I went to the leaderboards on the live stream app, they actually showed you a list of the top 250 highest donators. So the people that donated the most money in a live stream. So while I was live every single day, I would get my sister to go through all those 250 people, tap on their profile, follow them on my account, should be logged into my account. She'd follow them like seven of their posts and then unfollow them and

swipe off. And she went through the higher list. So I was going directly to the consumer, the highest paying customer, because I was, I knew that I saw the list. So I didn't need to have the most followers on the app. I had, I think, 80,000 followers, but I was the highest paid live streamer on the app compared to people that had 7 million, 10 million followers, because I was going right to the customer. And then also had my sister going to the biggest musically like creators going to their comments section because those were the most engaged followers. Obviously they liked the video and commented and then she would go to all the positive comments, the people that loved

on that person and follow them on and that like their posts, unfollow them and then they would follow me as well. So then I was getting, we did two, we would do a, until we did it until I would gain 250 followers every day. And then I would make sure that I was gaining, or I was making minimum $500 a day too. So we would go live and she would be going through and following that until I made 500 and then 250 followers every single day minimum.

And then that grew up to 500, that grew up to a thousand, that it just kept going. Okay, all time on the show, one of my favorite things ever, ever fricking. So first off, it's incredibly vulnerable and honest. Yeah. People are, people are going to be like, Josh is a fake social media thing now because I like I think we're a little past you having to worry about that. Like, yeah, yeah. But,

but everybody stay on this. Okay. A couple of things to unpack there. Number one, a dude with 30 million was literally going back and liking seven a day and getting like, that's how you grow. How many of you are doing that? So my social media teams watching us do this right now, they are going crazy because when we started, I'm like, listen, after I make my post every day, I want you to go to Tony Robbins and Gary V and Tom Billy and Grant Cardone. I want you liking this many of their posts. I want you commenting on these. They're like, that's not going to get us anything. I'm like, absolutely. Yes, it is. And so we would micromanage it so much. And still with my team, I'm like, we need to reply to this many comments. We need to like this much other stuff. I'm a

psycho about it. Now you listening to this, those of you listening, do you do that stuff with competitors, with peers, with people? Do you comment and like in different people's communities? Are you there consistently? This is comment and like in different people's communities? Are you there consistently? This is how you grow something when it's not just your content. Second thing I just want to say is how many of you you can't get Josh because he's one of the most famous dudes in the world. But how many of you have a person that thinks like Josh in your life?

So for me, when I started, it was my son Max. He'd do the likes, he edited my podcast, he sort of helped me with content. You gotta have someone in this age, it's probably your kids guys, who's like hey let's go over there right but like you gotta have someone. You were that person both the creator and the person doing it right? It was you. Yeah I mean I was luckily able to do both but my sister was a huge help as well. Like being able to like hire someone and just be like, all right. She knew as well, she was making money every time she was going through the follow list. So she loved to do it too. Like it helped me a ton.

And then it's like, it didn't just stop there. I made sure like, like you said on Instagram, I would comment on like Shawn Mendes photos or Justin Bieber photo. And I would make, try to get like a lot of likes on my comment. I would try to comment something relatable or funny on under their posts. And then I would gain followers from that as well like on my Instagram. And the crazy thing is, is like a lot of people would, if they ever saw you

doing that or caught you doing that, right, they would be like you're a scammy social media kid, you're like, that's not how you can grow. No one can grow that way. They would call you out on it. They would try to expose you, whatever. I never got caught because I was good at it. And look at where it brought me. Like now I'm all the way up and I'm at the top.

Like it took a lot of work and it was like actual work. It wasn't just like hoping a video would blow up. I was like, entrepreneurially finding a way to get famous on social media, because I knew I could do it. I just knew it would take work. Brother, awesome, freaking awesome. Like, and by the way, it does work

and it may not blow you up to 30 million followers but it might blow you up by 6,000. It might blow you up by 6,000, right? Yeah, and then 6,000 turns into eight, right? Because then you start, like the craziest part about it all is, is like once you start getting that traction, like once you start building that fan base, it just starts growing on its own too. So there's obviously a point where I stopped doing that all like after probably two,

two years of doing it, like I didn't have to go and like all those posts anymore. I didn't have to go and follow and unfollow people. I didn't have to go into that donation part and like do that to make money. Like I could do it on my own now and I would get pushed on the app naturally because I was already one of the big creators. Like you just got to do it for a long enough time,

work hard enough so that it starts growing on its own. Yeah, and the principle of it is, brother, is to do things other people aren't willing to do. So this is why it's one of my favorite things all time set on the show. I've had tons of social media people. I have the biggest dude I've ever had on. Because here's actually what I did.

And so a lot of you post stuff up, but do you work your social media? Are you entrepreneurial? Are you creative? Go to similar pages and like some comments, engage with people. It's, what if it was 11, some of you, what if it was 11 new followers a month?

That's a big deal in a lot of places. So good, bro, so good. Let me ask you. And I'll let you in on one more thing. People aren't gonna like this. People aren't gonna like this. But so I first started and I did social media. Like I created my account and I did it for about two months

during the summer. And then I got bullied in high school and I was used to being like the popular kid. I played sports. So I was like, what the fuck is going on right now? Why are people like making fun of me? Like calling me like slurs, all that. And then I quit.

So I quit for like two, three months. My account went completely dead, inactive. And then my one friend was like, yo Josh, why would you quit? Why would you stop doing social media? Like you were doing good. Why would you let these stupid high school kids get in your head? Right.

And I was like, no way. You have a great point. Like that's, it's dumb. So I went onto the app and I swear it was meant to be. It was like the craziest thing ever, but this was my first investment, I would say of my life. I saw this guy's account. He had 70,000 followers and he was quitting.

He was quitting social media and his account was active. He was getting 10,000 likes of video and my account had 20,000 followers and was probably getting like 2000 likes, right? And then it went inactive, so it was down to like a thousand. I DMed the kid and I was like, hey, can I buy your account? And then the guy was like, oh, I don't know.

Like people don't really do that in social media. I was like, dude, don't worry about it. Like, let me just buy it. I'll switch the username over, whatever. He was like, all, I don't know. Like people don't really do that. And so I was like, dude, don't worry about it. Like, let me just buy it. I'll switch the username over, whatever. He was like, all right, give me like $600. And this was me like being 400 or 14, sorry. And I was like, holy cow, $600. All right, this is like, it's a lot of money.

So I sent him the 600 bucks, but that $600 turned into my 30 million follower account that's on TikTok today. So that was probably the best investment I've ever made. Like the multiple on that investment was crazy. Talk about rate of return on 600 bucks. Oh my God. Yeah, I know.

Get entrepreneurial about your social, right? Just do it. 100%. So good. All right. Last question, man. I enjoyed today, brother. Like, yeah, it's a great combo, man.

I got to come on this podcast all the time. I would love to have you on all the time. I would love to have you on all the time, and they would love to have you on here all the time, because guys, listen, you're talking about a young man who's involved in tons of different businesses and different sectors, different segments. He's an actor, he's a writer, he's a musician. He's got music with 100 million downloads on one song.

It starts with having his 14- 14 year old sister start liking stuff. This is where everybody to get. You may not get to 30 billion. What if you get to 30,000 or 300,000 work your social media, work your brand. It's not just about the content, but I gotta tell you, when I told family members you were coming on. And so this happened with Bryce too, brother, I got to tell you, the amount of influence you have on young people is striking, like the responsibility that comes with it. So I'm talking about my nieces and nephews and bro,

I've had some of the most famous people in the world on, I say, I got Josh coming on. They're like, what? You know, like, and it's a demo that buys it's a demo also though that right now it's kind of a vulnerable demo man there's a lot of people that feel alone there's suicide rates are up there there's pressure because there are such successful dudes like you to be successful very young and if you're 23 and you're not you're past your prime you know there's right all of that stuff. So I just want to give you the floor.

I want the parents to hear this. And if they have children, play this part at least of the show. What would you just say to kids? Like overall advice, I give you a microphone, which you have every day, but now it's not a 15 second video. Just young people, here's some of my counsel to you

as a dude you all kind of look to. Well, the first thing is like something that you said there that like I feel very, very responsible for is like with power comes responsibility. That's something my dad said to me day in and day out every single day as a kid, because he always felt that I was going to be something more than just a regular kid. So I have that tattooed on my arm. Like I live by that. And just the one thing I want to say to everyone out there

is you got to stop comparing yourselves to the people on social media all the time, because that is the highlight of people's life. Like that's what I think people are missing. Like you post on social media, like no one posts on social media now when they look bad, which kind of sucks. Like I remember Instagram used to be the most casual thing

ever, like I would post a picture of my smoothie that I just made. Right. Like it didn't need to be this like over edited all that. But like everyone tries to compare themselves to these models on Instagram or guys might try to compare themselves to the sway boys on Instagram, whatever. You've got to stop doing that because obviously we don't post like the worst photo of ourselves. It's just, it's strange. I think it's, I get why people do it. They just got

to get over that. The same thing. Why I love TikTok though, is because it's created this notion where you don't need the quality. You don't need the lighting. You don't need the, like the camera, which is awesome. So that's why, yeah, I just love being able to post on there too. Very good advice, brother. Comparison is a formula, I did a whole podcast on it for adults and young people. Comparison to people's highlights, comparison to the best one minute of their day,

comparison to their best lighting, comparison to your former you, even compared a year ago, or you at a different moment in your life. It's a thief of bliss, it's a thief of joy. And I could not agree with you more, and I do think it's more pronounced with younger people, but I think it's an epidemic with all people, is comparison. So hey guys, you may notice I've been standing a lot more during the podcast, and one of the reasons that I'm doing that, thank God, is uplift desks. I've got one right here with

me right now. You know, your daily work routine can really make you fatigued and that's because you're sitting the whole time. With an uplift desk you can stand more often. Also you're gonna bring better energy to the work you have when you're standing rather than sitting all the time and I didn't realize how much sitting all day was hurting my back and just dragging my energy down, dragging me down physically and mentally. So great work starts with a great workplace. Your workday does not have to make you feel all worn out. Just go to upliftdesk.com slash ed and use our code ED to get your free accessories, free same-day shipping, free returns, and an industry-leading 15-year

warranty that covers your entire desk plus an extra discount off your entire order that's Upliftdesk.com that's U-P-L-I-F-T-D-E-S-K.com slash Ed for this exclusive offer it's only available through our link. This show is sponsored by BetterHelp and I'm really glad that it is I'm gonna tell you why people ask me all the time what do all the guests on your show have in common and it's not all of them but most of them they've been to therapy or they're in therapy. I've had athletes on, business people, thought leaders, musicians, actors, you name it. Across the board, most of the people I know that are happy and successful have been to therapy. Whether you've got something really traumatic you need to work through,

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slash ed show. That's better h-e-l-p dot com slash ed show. Very short intermission here folks. I'm glad you're enjoying the show so far. Be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. Here's an excerpt I did with our next guest. My guest today is an educator, a photographer, a blogger. She's the host of the unbelievably popular Gold Digger podcast. She's a mother and a wife, but even beyond that, my favorite thing, she's a self-proclaimed mac and cheese lover. You didn't know I knew.

Yeah. I knew. Yeah. You did. So this is Jenna Kutcher, everybody. Thanks for being here. Hey, thank you. I'm so excited. I am, too. Getting into business for you started out with, like, you buy a camera on Craigslist or something, right?

Is that how all of this starts? Every bit of it. Take us through that a little bit. So I went to school for business, I kind of I had this idea of success So to me success was a business suit high heels Corner office. Yeah, and I used to tell people gosh someday I'm gonna have this corner office and I'm my husband's not gonna work and I'll come home and I'll kick off my high heels And I'll have dinner ready, which is so weird because it's not really like a common female vision.

And so I get into corporate world and I hated it. And I was so disappointed that I hated it because where I'm from, you get a salary and benefits, like you've made it, like that is making it. And I felt disappointed where I was like, I thought it would be better than this. And I think that follows you through everything. But at the time, I was planning my wedding

with my college sweetheart, Drew, who's my husband, and I have always just loved pictures. Pictures to me, it just brings you right back. And so I was like, I'm gonna buy this $300 camera and I'm gonna take pictures while we plan our wedding. And long story short, I just was passionate again. And I feel like the corporate world sucked so much from me. And it wasn't a bad company or bad,

it was just not for me. I didn't like climbing a ladder that I didn't wanna climb. I didn't want people telling me what the next level was if I didn't want it. And I think I saw people glorifying busy, and that was it. And so it all started from a camera. Amazing, and that went into like wedding photography

and all that. One thing I noticed about your Instagram page, and everybody you should check out, what is your Instagram by the way? It's Jenna Kutcher. Okay, it's easy. And you should check it out because for men and women, particularly women, it's beautifully done.

Thank you. It looks beautiful when you look at it. Yeah. Is that conscious on your part? Oh, so conscious. From what sense? So branding to me has always been just so fascinating. I mean, I analyze logos and typefaces and colors

and like if I could, if I had any other job, like even I was walking in your house and I'm like that arched window. Yeah, you do. You probably walk by that a million times a day and never pay attention to it. And I pay attention to all of that. And so being a photographer, the editorial side of things to me is so important. And I want to draw people in because it's pretty, but I want them to stay because I'm

talking about something. So for me, I'm analyzing all these little details. I I was like I want to give Ed feedback on his brand. You should. Because to me you can attract and repel and a lot of times we just do things because that's how we've always done them. But for me everything is intentional. What would you give me feedback on? Oh you want to know? Why not? Let's let everybody hear it. I want to hear it. So when I look up Ed Mylett online and and I understand that it's part of the the vision and the messaging Oh, you want to know? Well, why not? Let's show everybody here. And I want to hear it. So when I look up Ed Mylet online, and I understand that as part of the vision and the messaging

is you're selling a lifestyle. But you know what's so different is you should be selling your heart. And the way that you show up, the reason why you have the following you do, the listeners you do, is because of your heart. And so I think it gets lost in the lifestyle. And for so many people,

if I watch a demo reel and there's your jet in this home and all that, I can't relate. I still can't relate to this day. I mean, we live in this little suburbia place in a home that we're so blessed to own, but a lot of people that follow you, they just wanna make another thousand dollars. Yeah. They just want 10 hours back with their children.

And so a lot of times when you level up, and I'm feeling this right now, I'm feeling this in my life is like you feel this need for importance and more and showing these things. I mean, I'm wearing like Target today. You know, I'm like, oh gosh, like is Ed's wife gonna have designer, which she doesn't. Um, but, but you feel this like next thing and what I've realized and I think what the secret is, and we'll talk about this, I'm sure, is, is that we need to paint the possibility that our people can understand. You know? And so we're painting the possibility that our peers get, they're there.

And so sometimes it's like like we have to go backwards. And I really felt that a lot when I went from six figures to seven figures. So you're, by the way, I want to first thank you for that. You're the second person, I told you I'm maybe going to be with an agent now and identical feedback. She goes, I was surprised when I met you. You're like nothing like your brand. And I went, well, then that's a problem with my brand.

So I think probably I had an initial brand in the beginning, and then I've made all this content, and I just sort of assume everybody knows that's who I am, and I've not sort of altered the jet house muscle thing. I'll help you, I love this stuff. So thank you for that. And that is really critical because you've done that. This woman's become a self-made millionaire.

But I would say self-made because I've met Drew. He's obviously a huge part of this. He's right upstairs with Christiana now and Conley right now who you call Coco, right? Your baby. We've got so much, there's so much I want to get into about you. I think you're remarkable because, and I pride myself on this too, where you're unique is the breadth of your content. Jenna's content goes everywhere from how to start a business for $5,000 to how to make

your Instagram page go right to mother stuff to lifestyle. I mean, it's amazing and it's so good. Your content is so good. So I want to give the gift to people today of a little bit of it. So you go from zero to a million dollars a year plus an income and all this stuff. How'd you do this? I mean, that's a broad question,

but how did you become you? Most people listening to this would like to grow their following and influence somehow. How'd you do it and what would you tell them to start with in doing it? So my first thing is, is if you have a follower, you have influence. So I hate the term influencer.

When anyone uses it, I'm like, we are all influencers. My gosh, if you're waiting to start your message show you have 10,000 followers, your message should be started now. Somebody the other day scrolled all the way back to the beginning of my feed. Yeah. It is hilarious.

Really? But I've never deleted a thing because I want people to see the transformation, but I also want them to see that eight years ago I was talking about the same things I'm talking about today. How this all happened is because, and I think that you can relate to this, is I put it all out there. I mean, I talk about cellulite, I talk about wrinkles.

I mean, I talk about this stuff because we're all thinking it. And I think it started as a coping mechanism because I was afraid that people would call me out for it. So if I say it first, it doesn't hurt as bad. Wow. If I say, look, I see my cellulite there. I see those extra pounds. You can't say that and hurt me.

But what it's become is a true celebration. Like I feel better today in my skin, in my business, in my body, in my life, because now I own it. And like, it's me. I trust that. But I think over the years I've just shared it all. Was this intentional? Because you have this ability to monetize in your business, and I don't feel like you're monetizing.

So I know this is sort of an inside baseball type thing here, but is that intentional of you? Did you start out, I'm on Instagram, I'm going to profit from this, or it started out in this mode and then just sort of over time turned into a business that you're running? So I heard two years ago that the average millionaire has seven revenue streams and I made eight. It was every piece of my world is so intentional but I never approached things because of that. Okay. What I think my gift is is that if I care about something enough to sell it to someone I'm gonna tell it like I would tell a friend. The way that I write, the way that I share emails, the way that I pitch

anything to is who really needs this? How do I communicate that? Because I'm doing a disservice if I'm not actually getting through. You know I'll jump on Instagram live and put on my makeup and talk to people about something I'm selling but it's because I care. Like if this is for you I don't want you to miss this. I genuinely care about that. Today is heavy duty note taking because I have a guru and an expert sitting here with me today. 300 million plus views of his content. And if you want to learn flat out, let's just call it what it is. If you want to get more customers, if you want to learn how to create the right content

and how to get that content to people, I have the best dude on planet earth sitting to my right here. So Billy Jean, thank you. Thank you. Thank you very much for having me. It's long overdue. The reason that I wanted you here today is that I did some of these things by mistake and then when I hear you illustrate them,

I go, oh, I do that. Some of them I make the mistake of, that's why I'm not more successful. But like, for example, it's by no mistake that a lot of my videos have a Pacific Ocean behind it. And so I've had these unique environments, right? I try to do something entertaining. I'm certainly trying to do something educational.

But I love what you said about imperfections. Everyone watches like, look, I'm broke or I don't look the right way or I'm in the fitness space but I'm not yet super fit or I'm an entrepreneur but I'm not yet super wealthy and they think these imperfections are a hindrance to them posting or a hindrance to them gathering a following. You would say what to them? It's the entire story. It's the entire reason. You don't watch Game of Thrones to see a successful king be a king for much longer and have like everything win.

People love to see the trials and the tribulations. And so like, for example, the example we gave earlier when we were talking about it is just imagine if, here's a quote that I think sums it up. I'm looking forward to the memories of right now. So I just think that all of you are along your journeys. Some of you watching this will create billion dollar companies and you will get someone in a decade from now

that will ask you, how the did you do that? And when you can say, as opposed to telling you, I'm gonna demonstrate and just show you, everything changes. When they get to see the story, the other characters and cast that were involved, that's your family and friends, your competitors, the times you fell, et cetera.

That's when you stop building a following and you start building a brand. That's when people get obsessed with you and they become raving and they watch everything that they do is because they saw the hardship. You guys ever seen a TV show and the first five sec or five seasons were fire but the freaking last two were

absolutely horrible, but you watch it anyway. You were too deep into the story. You had to see how it ended. It was boring, it wasn't good, there was new writers, everything went bad, but you gotta see what happens now. Yes. You stick around. Brilliant, brilliant, brilliant. And the other thing is this, my crew will tell you this everybody, by the way my crew to go back to Billy Jean's earlier point, I just want to illustrate this, all these guys that work for me started to work for free. They're willing to prove themselves. Not enough of you in the entrepreneurial space as he said earlier are willing to go out and prove yourself and work for nothing in the beginning to demonstrate

how great you are. And you want to hear us what's so weird about that? Yeah. Because you only see this in entrepreneurship. If all of us are going to be doctors, say we decide to be open heart surgeons, we understand that it's going to take four years of undergrad, another four years of grad school. We know it's going to be another four years after that of residency. We know to do that, we're going to have to invest

and borrow $300,000. We know we're going to have to invest and borrow $300,000. We know we're gonna have to eat top ramen and crash with people that we don't want to live with for all of that time, and we understand that. Only in entrepreneurship, we're like, yo, I'm gonna buy this one course for 200 bucks and I'm gonna be rich in six weeks. So true.

Where did the patience go? So true. Like, why do we think we can skip the steps of success in entrepreneurship? It's weird. It's so weird. It's weird. No one says it like that.

No one compares it to another career that you might be successful in. And that's 100% true. By the way, the other part of it that's even more crazy is the people who are entrepreneurs who aren't even willing to invest the capital to learn these things. And then they think they're gonna become successful.

It's extreme. If you're not investing in programs, you're not investing in advertising, you're not investing in podcasts like this, you're crazy to think you're gonna become successful. And you know why? It's because all the content that we see as entrepreneurs is destination.

Meaning, when you watch your episode of Shark Tank, all you see is the pitch, and then two seasons later, you see the update of how they made a million bucks. Therefore, you believe that's what the truth is. And as we come up to this next five, 10 years of content, we're gonna see more journey and those expectations will change and people will get educated on

what it really takes to be an entrepreneur. Like what you said earlier about documenting your journey is brilliant and it's like, it's my great regret that I sort of built most of my career during a time when I didn't document it because there wasn't such a form. And now, my content that's the most engaged with you guys is when I'm documenting. It's the vlogs I do when I didn't document it because there wasn't such a form and now my content That's the most engaged with you guys is when I'm documenting the vlogs

I do when I go speak at different events and so people love the documentation journey I find myself watching people's content you guys this is me who aren't even successful yet Yeah, but it's just I'm fat and I love documentaries on Netflix like the number one thing I want you I love watching. I love I love reality TV. I love documentaries. I love sports. They're all the same exact thing because they're documenting the journey So you don't have to be on the other side the other thing I just want to acknowledge that I'm gonna ask you a question because this is just like this is like some of my favorite stuff We've ever covered on the show is that your imperfections work So what you know one thing about the show everybody and then Billie Jean's gonna talk about this

I don't shoot the same video ten times And so when I shoot a video that you see, almost every single time, unless I completely screw up, it's one take. They know me around here for doing one take because I'd rather post something with a slight imperfection because I think it engages the audience better. Because I want the imperfections, I want the real thoughts, I want the interruptions, I want the hesitations because it's those real things that on your content, it doesn't have to be the perfect picture with your FaceTime edit

and every filter and every word right in your post. Do you speak to that? Especially in captions and everything. Big time agree. Okay. And let's just simplify it all. When people are watching your content, well actually let's take a step back before that. Yeah. Entrepreneurs that are watching this, if your customer believes you 100%, they would buy all of your stuff. Accept that truth with me. So for example, if you're a coach

that helps people get X, Y, and Z results, if they actually believe that you were the person to get them there, they would give you money every single time. If there was a business coach, and I believed I would triple my income as a result of working with them, I would give them money every single time because that's the logical thing to do.

So when you're creating your content and when people are stalking you, all we're looking for is one question. Can we trust you or are you shady as...? It's all we actually care about. Even when you've got kids or something like that or you're on Tinder or all that stuff, when you're stalking someone and you're going back years back to see their pictures and what they do, you just want to know can I actually trust them? Are they not a serial killer? So the imperfections are what make people trust you.

When someone is so dialed in and they're buttoned up, the first thing you say is, oh something's off about them. I don't know, just everything, every word was perfect, they seem so rehearsed and they so polished something's off I can't trust them. Even take our president but if you like or not listen to me he was the most imperfect candidate that you could ever imagine. He said inappropriate things like that like whatever there was a piece of him that everybody related to which is like damn it's not perfect. You okay let's stay on that just for a second I want to agree with what you just said about something and by the way that everybody related to, which is like, damn, it's not perfect. You, okay, let's stay on that just for a second,

because I wanna agree with what you just said about something, and by the way, zero politics here. I have a theory about voting for president, because I think when you look at that, it'll actually tell you how your whole business life should work too. I have two theories. One is the more imperfect person,

that's the more real person, what I call vulnerability, I talk about vulnerability, typically wins, and secondly, the higher energy person. So, so, so, so. I mean, that, typically wins. And secondly, the higher energy person. So, so, so. I mean that you just, you just nailed the second thing. It's a fact because if you go back to those either political, you know, historian types,

go all the way back to Kennedy Nixon and pair the two candidates against each other and ask yourself which one was higher energy? Higher energy. Yeah. Kennedy or Nixon? Kennedy. You can go all the way through, all the way through Jimmy Carter, Ronald Reagan, Reagan Mondale, right?

Go all through all of it. Bill Clinton and whoever, George Bush's dad, right? You can go through all of it. George W. Bush, how'd George Bush, because he got to run against, no offense, but he ran against Al Gore and John Kerry, slightly higher energy than those guys. Barack Obama, John McCain, higher energy guy, right? Barack Obama, Mitt Romney, higher energy, right? And quite frankly, Hillary Clinton, Donald Trump,

higher energy wins and the more real person wins in every single election. I started seeing TV commercials for Facebook like three or four years ago, and they were advertising this one thing, it was called Facebook Live, which a lot of people are familiar with now, you click a button, now you're live broadcasting.

So what Trump's administration did is every single city that he was campaigning in, they went Facebook Live. Really? Hillary wasn't. And this is, this is like, if you look at the difference of reaching more people, people like statistically, so what would happen is let's say Hillary's at a rally, she's reaching, you know, 10,000 people in the room. Donald's same place or different place, 10,000 people in the room. Donald's, same place, or different place,

10,000 people in the room. He's Facebook Live. That 10,000 turned into three million. She lost by default. There was no, she was outreaching people. He was outreaching people in so many ways. People don't realize that the difference was Facebook Live. I don't care what any historian says, everything.

From a marketing standpoint, if you look, the difference was Facebook Live. It reached more people. Wow, that's brilliant. And by the way, you can go back even, you talk about this stuff matters. You can look at this, you can go to this page, go look at that. And obviously a lot of you know the Barack Obama's history

when Barack Obama was people, people did not know who he was, when he was just running on the Democratic side, it was his utilization of social media that got him to go right past Hillary Clinton when he ended up winning the nomination, then ultimately the presidency too. The point is, how's this transfer to you?

Energy matters in creating content, energy is influence, and obviously utilizing these different forums, and also imperfections are a value to you, not a negative. And I'll throw a third one. Trends and timing. So for example, like you said, Barack, he came on just when social media got going Trump He leveraged facebook live right when it first got going

Right now you guys that same thing that shift that paradigm shift is happening with video The people who own video the people who realize video is not going anywhere And that in three to five to maybe seven years every single company will have a videographer in house just like they do a salesperson. The person who owns that the fastest and goes all in on it, you will crush your competition. Oh boy, that's huge. Listen, that's real everybody. Did you hear that? The faster you just accept that truth, you're ahead of the curve. You have to be documenting the journey. You gotta have a videographer. All right, let's be real. If your gut is off, everything feels

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you know this, I'm a big believer in coaching, especially when it's from a reliable source, and I think most people should have some interaction with somebody who's helping them get better in their life. So if you're waking up every day and you know you're capable of a little bit more, but you're not really sure how to get there, listen, success doesn't just happen. Most successful people in the world don't figure it out on their own. They have a coach, they have mentors, they got coaches, they have people guiding them every step of the way. That's where strawberry.me personal coaching comes in. You'll

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$50 credit. That's strawberry.me.ed. Very short intermission here, folks. I'm glad you're enjoying the show so far. Be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Bethany Frankel, good to finally have you here. Thank you so much for having me.

What about someone listen to this? And so they're not on the Real Housewives, but now social media is an individual's reality show if they choose it to be. And for me, I was, I was a successful entrepreneur way before social media, but I feel like business lately is no longer who you know, but it's more who knows you. A lot of it is who knows you. And for me, unbelievable of opportunities have come my way because I decided to get,

you use the word attention and intention in the book, but I've intentionally paid my attention to expanding my, call it my notoriety, my expansion of people hearing about me, it makes all my businesses operate much easier. I do agree. Via what? Yeah, but via what? Are you above, because the publicist are all social media

and are you spending money on it. Yeah, my my my Instagram's got you know, I've got two and a half million followers on Instagram. I've got 10 million total my podcast is the top five podcasts but I in seven years ago, I literally had no accounts. I didn't Wow, that's crazy. And so you spent did you spend a lot of money on that or not as much? No, none. Like I had my son was my guy. But what I did is I made, I think there's a few ways to get big on social ones to be entertaining. And another way is to be valuable. And I knew a lot. So I was

valuable in the beginning, I gave great content for free, so that other people charged for right. But my point, this isn't about me necessarily. But my point, I think what I'm asking you is, Ed, this is, you know, you're one of the most, let's just take the last 10 years, you're one of the more iconic brands of a female entrepreneur slash entertainment person. I don't even know what that means, but you know what I mean. No, I do. I know because I get because there aren't that many women in business that are also humorous and entertaining that are, you know, you could be entertaining while also being intelligent about business and I'm finding because of all the offers I get for TV shows and different opportunities in the business space. There aren't that many women to go to.

Yeah. And by the way, opportunities keep coming your way. Even if you haven't been successful at every single one of them, you had a talk show. You talked publicly about it. I didn't like doing it. It didn't work. Bam. Now you got another show. You got a best selling book. You and I have to believe I know you are because you went to L.A. and then you were you were on Saved by the Bell like you were, you know, working on that show. Are you intentional about Bethany Inc,

her notoriety, her brand? And would you say to a young woman right now who's listening to this and goes, I'm gonna have a, I'm like the two ladies that were on your show with Kevin, I'm gonna create a cookie business, a baking business. Would part of your advice be, go build your brand also? I just don't think that way because,

and I, yes, and you have thought that way and it doesn't mean there's a right or a wrong. I go from the inside out, not the outside in. So the way you just described it is like, build your brand, that's very big. I come, the way I came up, there was no word brand, there was no word entrepreneur. I wasn't an entrepreneur.

I, you know, liked, I liked healthy food. So I went to school for food and healing and became a natural food chef. I like the pashminas. Sorry, I found a pashmina. I liked it and saw a hole in the market. So I ended up selling them, you know, hundreds of thousands of them. I go from the inside out. But that's not that it's right. I sit on Instagram by accident, looking at blush and then say, Oh, wait, there, the people are listening. I drink a drink, talk about it, and then hear,

wait, the people are listening. I feel the connection. It's like two people, you're rubbing two sticks together unintentionally, you're like, whoa, that was something. So for me, I realize what's resonating and what's true to me. They have to align. So if I'm talking about what's going on

with my medical health and saying, what's true to me, they have to align. So if I'm talking about what's going on with my medical health and saying, I'm so sick of people preaching about non or vaccine or everything being political, or if I decide to say a rant on Balenciaga, that's part of my brand in that I'm a person who's known to be truthful, like me or hate me. So that translates into the beauty.

It means you're being truthful about products and it translates into on television, the Kevin O'Leary and people's businesses. So my brand ultimately is truth and just straight up no chaser, but I didn't decide to make that. It's just what's authentically inside me. And then I decide that we have to protect the realm

and align with that. So no, I'm not doing that opportunity, and I'm not talking about that, because it doesn't align with who I am. And it's who I am and then who I've also mandated with everybody around me that we have to stay to be. Don't stray. And if you're going to stray, you're mentioning, this is an outlier.

And sometimes I don't even know it's an outlier. I grew up at the racetrack, and I something about giraffe kings and I was like trolled and I thought wait a second people spend money on plastic surgery and whatever but they can't on gambling like my audience doesn't want to see that so I'll either not do that again because I don't want because I understand their perspective or I say this is my this is where the rubber meets the road between us. Why do you do all this, Bethany? You interest me so much because I read how you grew up

and then I'm like, so did she become an entrepreneur because she just wanted to be like independent and free? Because you didn't start as an entrepreneur, you started out with like with jobs, but like. No, I didn't want to be an entrepreneur. I didn't know there was such a thing to be an entrepreneur. I totally overshot the mark. That's what I'm saying. Like I don't want to be an entrepreneur. I didn't know there was such a thing to be an entrepreneur. I totally overshot the mark. That's what I'm saying.

Like, I don't have any plans, ironically. I wanted to cook on television. I wanted to be on the Food Network. And the head of the Food Network at the time said to me, it will never happen. So then the housewives showed up and I was, you know, baking cookies and doing all my stuff. And I didn't want to do it at first.

And then I thought it's not that easy to get on television and I could promote being a natural food chef. I wanted to be some sort of an entertainer, but be myself. I had no idea that I would be an entrepreneur, not even close, but if I look back, I thought about all the jobs I had and all the money I made, you know, not a lot of money.

I just mean the different things that I did from selling pashminas to doing events. so if you look back it sounds entrepreneurial but I never wanted to be an entrepreneur don't be humble what's your special what is what is don't be humble what is what is your thing what is what is your special is it your grind is your personality is it your intensity is it your I miss nothing I miss nothing You can't I miss not I don't I don't I don't I don't miss I don't like I Don't forget. I don't I'm on it. I'm juggling 7,000 things in my head. I've kept capturing them all I Don't stop thinking which is not fun for me

I mean I make sleep a discipline and I do do it, and I do relax, and I do vacation, but my brain, it's very hard for me to take it down, and that's the discipline that I have to have. Like, Kevin loves being like running around, doing this, doing that, be here, be that, traveling more. That's not good for me. I would be good at that, but that's not good for me. So I value the taking it down a notch,

but yeah, I'm not... It's like I'd be great Gordon G a notch, but yeah, I'm not. It's like I'd be great Gordon Gekko, money never sleeps. I don't wanna be that and I don't want that life, but like, you know, if money never sleeps, then I'm in the right business. Are you happy? Yeah, I'm really, I think peace is happiness and I'm very at peace right now.

Yes, I am happy. So it's been, I asked this to them. Has anyone ever said to you, no, I'm not happy I think peace is happiness and I'm very at peace right now. Yes, I am happy. So it's been, I asked this to anyone ever said, you know, I'm not happy when you've asked that question. They've hesitated. Yeah, they hesitated. And I've had some people, I mean, even if you ask me that you'd be, it would depend on the week you asked me and I have a blessed life. I've, you know, I've got beautiful children. I've been married to a girl. I went to high school with, I've got hundreds of millions of dollars. My health is great. I should be happy every day, but I'm not.

And I get asked often if it was worth it. Like you know, I wasn't in clubs. I didn't travel a lot. I sacrificed a lot of things to probably even my health to some extent. I'm not saying you have to do those things to win. In fact, I now know you don't have to. But I've had a lot of nights I didn't sleep just like you. I've had a lot of waking up with stress.

I've had a lot of that. And I I'm curious with you. I'm thrilled to hear that you're happy. That's wonderful. Well, I it's the discipline I talked about. I have had higher highs and lower lows, but I don't even like the higher highs because it's activation.

And I can sometimes be bored in my life because of the discipline of it and because I'm a very much ironically an introvert. I don't like to go out of my, I don't like to leave my house. I really don't, unless I have to be somewhere. I don't just to go out of my, I don't like to leave my house. I really don't. Unless I have to be somewhere. I don't just like go out to lunch or just like walk around dressed up in the day.

It's just not who I am. So for me, happiness is that balance and that peace and that not the drastic highs and the lows, which I'm used to from growing up in a very crazy household and life. So that is the whole thing I was saying with the discipline about the sleep and the peace and the health and the, you know,

I'm, yeah, of course let's go there. Let's go on that trip. It sounds great. Let's book that trip and then you get there and then you've done three trips and you're exhausted and you're stripped. I'm trying to avoid that overall in my whole life, the roller coaster.

Do you have a ton of confidence? And if you do, how'd you build it? I do have a ton of confidence. Yeah, I see that. I'm not arrogant, they're not the same. I'm not arrogant, I'm confident. And I don't know, it's upsetting and it's such a waste for people to not be because it's based on something

inside of their head, their psyche, their emotions. And it's, I know, cause I have noise about different things, but not about confidence, like about, am I good enough? Can I get that? I just like plow through everything, just like walk into it. Oh, I didn't, you know, walk through the liquor business

when it was back then all about men, like walk through, didn't even know it was all about men, didn't realize it was run by men, marketed to men, no idea, boom. Podcast space, never listened to a podcast in my life. To this day, walk in, put the microphone on, I think, you know, I'll be decent at this. Boom, three podcasts, I just walk through.

If you stop, if you think, when you stop and you hesitate, that's a lack of confidence and that will get you stuck. What's going to happen? You know, I say to my daughter, she wanted to meet friends this summer and you know, she doesn't go to camp and there was a girl on the, on the beach and I was frustrated that she wouldn't walk up to her. And I said, listen, let's just play this thing out. Cause she said, I want to go to the beach and meet a friend. I said, you walk up, she says, you're disgusting. I never want to see you again. I don't want you to ever come up to me. I hope I never run into you again.

She says that, you didn't know her, you lost nothing. You never see her again. You don't know who, like there's nothing. You don't walk up, you know, but what happens if she wants to be your best friend? And she's the best friend for the rest of your life. You know, you didn't walk up to her. Nothing's, definitely nothing's going to happen

if you just sit and don't walk up to her. See, I love that you have this thing. Why don't you talk about this for a minute? Cause we're not gonna have a lot of time left, but I just think you're so, I don't think you realize how profound some of the things are that you think and do like, you're like, yeah, of course I do. But that's not normal. That's why we're talking to each other.

Right. And I don't think that I love when people that have great things about them kind of aren't aware of it. And I think most times when you're really great at something, you're like, it's no big deal because it's something you already own. But you do have that. And you say some brilliant things in your book. Like, I just want to acknowledge you because, like,

you know, famous person, I'll crank out this book. Nah, it's a good book. Thank you. And there's one little nuance in the book that I'll say it my way, but then I want you to say it your way, which will be better, which is that like, I'm a preparation freak, like I know a lot about you, but I'd worked hard to get ready for this thing today.

Which I appreciate, which I, by the way, I had a very famous person recently interview and didn't know like the basic, like the most recent basic thing. Like literally it was probably like, oh, how's it doing the housewives? It's like, what? Hello, where are you at?

Yeah, no, I know what you mean. When I get interviewed, I feel like the highest form of respect is that they've prepared. Even if they're not very good interviewers. Or if they made a mistake, but it's sometimes they like, I'll sometimes prepare and I'll say, oh, you have a sister named Joanne,

or like somehow it was printed wrong in the article. They at least know that you've done the research. You've done the digging. Yet at the same time, I think people take that to an extreme because then they use lack of preparedness to take lack of action. And in the book, you're kind of like,

hey, trust the process a little bit, but also like like I don't there's been almost nothing I've ever done that I've won at I was completely prepared for but I've been willing to step into the unknown and kind of have that internal confidence of I'll figure it out when I get there I'll figure it out when I get there the businesses I built podcasting for example literally when I set my social The businesses I built, podcasting for example, literally when I set my social media up, I told my son to set me up, I swear to you on anything. I said, you need to get me one of these InstaFace accounts. I literally didn't even know what they were.

What was that? There isn't. Oh, got it. I didn't even know what I was talking about. But I'm like, I'm willing to kind of get in, get me in the room. Well, no, you know something's going on. That happened to me with TikTok before those two girls that I have all the followers,

Charlie, Damilia and the other one. I was saying to my social media person, like I would be good on TikTok. I think that would be good. And she said, it's for eight to 13 year olds, don't bother. And I always regretted not pushing that because it was a gut thing. Yeah, you know, and Gary Vee is the one who told me at that time that because it was a gut thing. Yeah, I you know and get and Gary Vee

The one who told me at that time that was gonna be the whole thing I didn't even know what he's talking about and you know, that's a lesson to do not be like, oh who cares? I don't know what that is. You gotta Investigate but you don't need to be completely prepared. You're saying in your business life like Have you known every when you got into the liquor business that you didn't know everything? Did you even know where the buyer was gonna come from? Did you have any idea where you're gonna? No, no, no, I literally was walking my dog from my studio apartment. I had this lawyer that was like literally not

He was a lawyer, but I don't know what kind he probably was a veterinarian on the side, too He was a very inexpensive lawyer It's all I could afford and I was doing this deal with this guy now My deals are so complicated the deal with the guy. Now my deals are so complicated. The deal with the guy was like one day, an agent wrote it up and a lawyer looked at it. And he said to me, we have to talk. Do you want this to be licensing or equity?

I said, what, I don't know what that means. What do those two things mean? He said, licensing is you get them start getting money now. Equity is, you know, you have more risk, but it's your thing. I said, wait, so that's like more skin in the game. He said, yes. I said, okay, this is my ace in the hole, this idea. I want that one. I want that thing.

But I've always been good at concepts. So he explained to me what the two things were. So I'm like, okay, now I understand the concept. So lawyer man, do it that way. And the same thing happened when I was negotiating with Beam Global. The biggest, smartest thing, the biggest thing I ever did was negotiating with Beam Global.

The biggest, smartest thing, the biggest thing I ever did in business was to say, wait a minute, you wanna buy Skinny Girl, but you're a liquor company and Skinny Girl could be everything. It could be lip gloss, it could be jeans, it could be sunglasses, it could be popcorn, it could be dressing, it could be all these things.

So they said, no, we're paying all this money. We wanna own the brand. I said, why? Like, cause Grey Goose never did jeans or any of this other stuff. It's just a name owned by a liquor company and all they can do with it is liquor. So I said, why would you don't need the other stuff?

You'll have to trust me as a partner that I'm not going to exploit these other categories and ruin your brand, but I'll have to trust you as a partner that you're not gonna ruin the brand and destroy what I wanna build. So that was a concept. So I didn't have to know anything to know that. It was just like an idea in my head.

So then you go and listen to all the experts and crowd source information, and then you sign the dotted line and you make the decision. Never knew anything about anything I do, nothing. Wow, that blows my mind. And it makes it more impressive to me. Nothing, not a book, not a podcast, not a TV show, not in anything. And I'm like, and I do tons of deals and have amazing ideas and I'm running circles around people, but nothing knew nothing about any of this stuff.

Didn't even pay attention in college. So do you, it's not me either, by the way. How does that change your perspective on successful people? So for me, this is really powerful. I actually hope this becomes one of the clips what I'm about to ask you, because I'm really interested in your feedback on this. I really thought, by the way,

there are brilliant people in the world. No question about it. There are people that- Of course, so literally brilliant. I am not one of them. Nor am I. And by the way, you're making me feel better. I can tell that when I first met you.

No, I'm just kidding. I can see that about you. It only takes about four minutes for you to figure it out. But what has surprised me overall is neither are most of the people. In other words, most people that I've met that are successful on the surface impressed me less, yet as I got to know them, I was more impressed because they won with Just average abilities and skills and so I take someone in that's a picture in like a young woman or man listen to this right now

They're 25 or 30 years old. That's still young to me and they're like I'm intimidated and I think this is a huge factor I'm Intimidated to get into that room to make a deal. I'm intimidated, afraid to start a business, even have a conversation. I don't know anything either. These people are smart. I have found marks an exception. I think Mark actually is a brilliant Cuban. You mentioned Cuban. By the way, he's very smart.

He's a very, very smart guy. But I think in a different way, Barbara has been on my show as well. And I mean this, Barbara's one being, she's a very smart woman, but I don't, I don't even think Barbara would tell you that she's got to, she's not, she didn't win because of intellect, right? She, she won because of hard work and timing. It's all different. Yeah. No, Mark is extremely smart, but also very well read.

Like he does a lot of research. He knows what the hell he's talking about. I gotta tell you, I was walking in thinking the way that you think about Kevin, that he's smart and he's successful. Kevin's really, I'm shocked by how smart he is. He's really smart in the right way. Is he smart or is he experienced after 30 or 40 years

of being a business? Yes, both. But I think Mark's a little of that, but yes, it's a different story. But yeah, but the way that someone's mind, listen, Kevin's no spring chicken. He's there, it's not the same as Shark Tank. This show is us in there, 10 hours, brains fried,

and him just, it's being on. It's not just experience, it's being on and quick. Kevin is like that, Mark is like that, I am like that. I can't say, I can't name five other people like that. Okay, but I do, and I think what you just said is really important. I think one of the, I've never said this out loud in my life, I think one of the successful traits in people is their ability at some point to process information and make decisions more quickly.

Exactly, decisiveness. Decisiveness, do you agree with that? 100%. That's- But I'm not decisive about, I will be in the, I only sweat the small stuff about like a purse or spaghetti or what are we eating or what are we doing, where are we going, what's the hotel, like that is, that's muck.

But in like real two seconds, me too. I feel like this. That's I actually think taking NFL quarterback, like what makes them better? Their ability to process information faster and call a shot. They're playing chess and checkers at the same exact time. And I think that's business. I actually think that's life. Like, and I also tell me if you agree with this, I'm okay if I didn't even make the right decision because I'm just gonna execute my plan,

whatever it is, even if it's a flawed plan, so aggressively. By the way, yes, that's what you said earlier that I forgot to respond to is that when you're failing and when you, you know, when things are hard, when you're at your low, that's when you learn everything. Cause that's when it's like, you've got that car and you got a loose horse or whatever the analogy is. And you have got to like hold the steering wheel,

but not too tight because you're gonna blow it all up and not too loose where you're walking away. You got to steer. Like that's how a person like deals with a cancellation crisis. Like how do you deal with that? Like, and you will learn so much. And if you treat it like a gift, which it is,

then that's where all the gold is. That's where all the gems of a successful person are in that time when it's like the rubber meeting the road. That's when you will learn everything. So people have to pay more attention to that stuff. Sometimes I don't want it to happen, but that's when I get awake and like lit and like strategic and really combat mode.

Very good. More room. What surprised you about doing the show with these entrepreneurs? Is there a common line? I mean, the one I watched, they were three different episodes, very different businesses. But is there a live show? There are some there are people, a hundred something million dollar businesses that are like not knowing what to do.

And also, when we first sat down, I mean, I didn't know what they should do. Like you gotta get granular and think about it and pull the taffy. And then it came clear every time for some reason we never weren't totally resolved and didn't give a great verdict. I think it'll be interesting to hear what the people say on the other side.

I think in most cases they'll be thrilled. Unlike Shark Tank, which is a different show where they're like pissed they didn't get an investment or something, I think they'll mostly be happy. What have I learned? That it's case law, that the more, all business is case law. You do something one time it works,

you have that in your tool chest. Oh, you do something, part of that, that failed or was just not the best, that's part of your tool chest. Now take yourself onto the next one, case law. Remember that happened and the other thing happened, let's do that this way. So the more deals you're making to your point about Kevin, the more interactions you're having

with different types of people, the more business negotiations and weird tentacles and little deal points that come up that are so weird in contracts that you deal with, it's case law. So you keep taking that with you and that's how you become older and wiser. That's why there's the college debate. And that's why I think if you're not going to get a masters

or your MBA or be a doctor, I'm not pro college for the debt and all of it. I'm really not. I've moved there. I'm from a great school. It's funny you say that because I've moved there lately and both my kids are in college right now and they know that I feel so I'm glad they're there. They're both flourishing but more. It's also could be purgatory. Sometimes you might not think your kids are ready or you want a place to put them. You're not ready to jam them right

into life. Yeah but more and more I'm with you. Walk out of there with a couple hundred grand of debt or just get into business and start something or get a job and learn something that you could start a business on. I have a remarkable soul to share with all of you today and I've been following this woman's journey for a long time. We were just talking with so many mutual friends. She's really the all-time, I think most decorated adaptive snowboarder of all time. She's an unbelievable speaker. Oprah Winfrey calls her basically the most inspirational person on the planet. She's toured with Oprah Winfrey. And oh, by the way, when she was 19 years old, she lost both of her legs from below her knees.

And so there's a lot to talk about. Oh, should have won Dancing with the Stars with my boy Derek Hough. That was a robbery, but she was runner up there. So Amy Purdy, welcome to the show today. Thanks for being here. Thank you so much, Ed. You're so remarkable because you've built this really amazing entrepreneur side of your life also. And you've built a brand, I feel like maybe one of the

keys to your brand is your authenticity and vulnerability. But is there anything you would give advice on to who maybe an aspiring entrepreneur or an entrepreneur who's like, I want to be better at building my brand, but I just feel like a lot of people just think, I don't really have anything. I didn't lose my legs before, you know, below the knee. So who really wants to pay attention to me? Obviously we want to pay attention to you because your story is so compelling. My story is not that compelling and they discount themselves. What would you say about building brands as an entrepreneur?

I mean, I think, you know, the more you know yourself, the more you'll be able to build your brand where other people believe in it, right? So you do have to know your story. And I believe we all have stories, you know, it doesn't have to be a story like mine. I mean, we all have things we've learned along the way. Like what is it that makes you you and what is it that makes you want to put this brand or this product into the world? So the more you know that story, I think for me, I connect with people who are authentic, authentically share their journey and their

story and their passion. You know, it's very easy to share something outside of yourself. And I have to check myself at times too. I can sell something outside of myself, but it doesn't always sell, right? But you're so much better at not selling, but at sharing your journey, bringing people into your life. And I think that that's when your product, your brand shines really. So I think storytelling is key.

I mean, these days with social media, everybody's selling something, right? But the ones who really sell you on it are the ones who can relate. You can say, this is why this is so helpful and this is what it's done for my life and I can show you that, you know? And so I just think it's important to know the story,

your story, you know, and believe that your story is valid. Believe me, I didn't even think mine was. I mean, everything I've gone through, I would think, why am I being asked to stand on stage and talk to, you know, fortune 500 companies, clearly, they're successful, clearly, they know what they're doing. Why are they asking me, I don't know anything more than they do. But what it comes down to is knowing my truth, right? Knowing knowing what's helped me. And that's

what's actually built my career is just knowing my perspective matters and your perspective matters. And so I think we have to kind of dig into ourselves a little bit and not try to sell something outside of ourselves, but have it authentically come from our experiences. And that's what people relate to. Like people do

relate to vulnerability. You know, we don't relate to success. Not everybody's going to stand on a podium and have medals around their neck or, you know, be massively successful like you are. And so I feel like what we do relate to is, but how, that? How do you get there? Right? And that's what we all want to know. And, and so when it comes to your own brand and business, it has a story, and you just have to figure out what that story is, and be willing to actually go there, you know, to connect on that vulnerable level so that you can really help people. I mean, I'd imagine that's, that's

what every entrepreneur wants is to make an impact. And so it has to be authentic to you. Yeah, huge takeaway is storytelling. Like that, guys, like that's a gold nugget. That's just massive is that just beginning to at least be intentional about telling a story, a story about your life, your product, the journey, the difference you could make. Maybe it's not even you. Maybe it's a story of what your product or service did for another person.

But you're so right about that, that the best people that build brands, by the way, even my best friends, what many of them, you know, people always say, well, you friends with all these comics and convenience, they're just great storytellers. They are. I just love to be around people who can tell a story. Right. And the more you're intentional about that all the time, that's the world we currently live in. That's why reality TV works so well right now. That's why social media works. The best politicians are the best storytellers. It's just like, can you

tell a story? Now, finishing question here, by the way, follow Amy on everything. Okay, so just you guys already get this. So, and by the way, when we do this, it it's Amy Purdy girl but it's P-U-R-D-Y for those who might not know a girl is also has the G in it okay so go everywhere and get her stuff I only fully endorse her I'm telling you to go do this okay and we also have millions of people praying for you but this idea of these stories it's the last thing I wanted to finish with like this just flowed really well. But we tell ourselves stories about our past and sometimes we repeat these stories. And I think one of the most detrimental things you could do if you're trying to make a change in your life right now is in any way comparing where you currently are.

There's comparisons, terrible comparing to other people. But one things we do to really harm ourselves is we sometimes compare ourselves to what we used to have or we used to be. So even a relationship you're currently in, if it's in the 10th year, comparing it to the sixth month isn't fair to the 10th year. It's not as new and as exciting and comparing it then isn't fair, comparing yourself.

And so I pictured this beautiful soul that you are. And you said that both times with the new situation, the other one, but particularly the first time where you lost you know below the the knee you looking down and your feet are gone and immediately instead of looking at what was there before and comparing you began to look at the next story and visualize the next story that's so. What advice would you give her counsel to someone who's saying, all right, things were better before for me in any way, shape or form, right? They were better before. And I am my let's

right. Ed's right. I am sort of beating myself up and comparing to another place or time. What would you say? How do I get out of this? How do I create a change? Because I do keep looking at maybe it was a little bit better before. What would you say in how do I get out of this? How do I create a change? Because I do keep looking at maybe it was a little bit better before what would you say in conclusion? I mean, so first of all, you know, be gentle on yourself, because I think we all feel that way. There's especially when something drastically happens, you're like yesterday, I was here. And today I'm here. Like, how did this happen? It was so much better yesterday. But I also think that, you know, we

have to embrace the moment that is that is the key to life, right? Be in the moment what's happening right now. Yesterday was like an era. What an amazing era that was, right? I did this and this and things were great. Now I'm in this era. And so you're not losing anything. You know, you lived it. I didn't lose, you know, yeah, maybe I lost my legs. But it's like, you know, you lived it. I didn't lose, you know, yeah, maybe I lost my legs, but it's like, you know, I didn't lose who I was.

I lived a certain life and now I'm stepping into this new era and we're going to have these new parts of ourselves and new stories and new complete realities as we move forward. So it is very important to be in the moment. And one thing that really helped me when I lost my legs and when I was laying in that hospital bed and saw myself snowboarding, I had this feeling and I asked myself this question, if my life was a book and I was the author, how would I want my story to go?

And the reason I asked that question is I thought, you know, I am not a victim to this. It's not like, OK, I lost my legs, lost my kidneys, my life is over. No, I refuse that I refuse that. So if I had control over what my life would look like, what would that be? And allow yourself to daydream, literally allow yourself to go there. Don't shut it down. We shut ourselves down so quick before you even get started. Right? We go, oh, I can't visualize myself doing great things because I don't even know how I'm going to get there. Forget the

how, right? Just allow yourself to ask that question. Like if you, if your whole life was a book, you were the author, how would you want the rest of the story to go? And for me, I saw myself walking gracefully, helping other people. I saw myself snowboarding. I didn't know how I was going to do any of this. I even saw myself speaking before I knew there was even, you know, a speaking circuit. But I felt it. I saw I was like, I wanted to tell people everything's going to be OK. It's like no matter what circumstances you're facing, it will all make sense in the end. So just go on the journey.

But you also have, you know, your co-creator of it too. Is so like, know that you can control to a degree where you go from here and allow yourself to visualize that and feel it and believe it. And you'll be surprised where you go. I know I have been. This is the end of my little show.