THE ED MYLETT SHOW - This Will Save You 30+ Years of Wasted Life | Ed Mylett

Episode Date: October 17, 2026

What if the moment you think you have nothing left is actually the moment you discover what you're truly capable of? In this mashup episode, I'm bringing you one of the most powerful examples of huma...n endurance and mental toughness I've ever encountered with James Lawrence, better known as the Iron Cowboy. James has built his life around doing what most people would call impossible, and this conversation isn't really about endurance sports. It's about YOU. It's about what happens when life gets painful, when your mind starts begging you to stop, and when the distance between where you are and where you want to be feels overwhelming. James is living proof that your perceived limits are rarely your actual limits. James and I break down what it takes to keep moving when everything inside of you wants to quit. The biggest battles aren't always physical. They're the negotiations happening inside your own mind. We talk about eliminating those negotiations, breaking enormous goals into the next manageable step, and understanding that you don't need to see the entire path to keep moving forward. Sometimes winning is simply making it to the next minute, the next mile, the next rep, or the next decision. That's how impossible things eventually become possible. We also get into something I believe with everything in me: confidence is built through keeping promises to yourself. Every time you say you're going to do something and follow through, especially when it's difficult, you're building evidence about who you are. James didn't wake up one morning with superhuman mental toughness. He built it through adversity, repetition, discipline, and consistently expanding what he believed he could endure. That's available to you too. You don't have to become an Ironman to apply these principles. You can use them in your business, your relationships, your health, your faith, and every dream you're chasing. I want you to hear this episode and reconsider every limit you've placed on yourself. Stop asking whether the entire mountain is possible and focus on taking the next step. You are capable of enduring more, growing more, and becoming more than your current circumstances are telling you. When things get difficult, don't automatically interpret the pain as a signal to stop. Sometimes it's evidence that you're standing at the exact place where the next version of you is being built. Key Takeaways: • Why your perceived limits are often nowhere near your actual capacity• James Lawrence's approach to accomplishing goals that appear impossible• How to stop negotiating with yourself when things get difficult• Why breaking massive goals into smaller moments can keep you moving forward• How adversity reveals parts of your character you cannot discover through comfort• Why keeping promises to yourself builds real confidence• How discipline becomes more powerful when motivation disappears• Why the next step matters more than seeing the entire path• How doing difficult things expands what you believe is possible for your life You don't need to know how you're going to finish. You just need to refuse to quit on the next step. There is another level of strength, resilience, and greatness inside of you that you haven't met yet. Sometimes the only way to meet that person is to keep going long after the old version of you would have stopped. 👉 SUBSCRIBE TO ED'S YOUTUBE CHANNEL NOW 👈⁠ → → → CONNECT WITH ED MYLETT ON SOCIAL MEDIA: ← ← ← ➡️ ⁠INSTAGRAM ⁠➡️ ⁠FACEBOOK⁠ ➡️ ⁠LINKEDIN⁠ ➡️ ⁠X⁠ ➡️ ⁠WEBSITE Learn more about your ad choices. Visit megaphone.fm/adchoices

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Starting point is 00:01:16 This is the Edmirel show. Hey everyone, welcome to my weekend special. I hope you enjoy the show. Be sure to follow the Edmilet show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. on with the show. Welcome back to Max Out everybody. I'm Ed Milette and I want to welcome you back to the program. I'm fired up about today's show because we're getting right into what it
Starting point is 00:01:45 takes to win and that is this, write this down, one more, one more. See, I accepted a long time ago. I wasn't the smartest, the best looking, the fast enough, with the best background, the most connections. I didn't have any of those things. What I could control was my work ethic. You've heard me speak many times about outworking everybody, but I think that you that just feels good when we hear it, but most people don't take it seriously. If you think that I have a little bit of success in my life, I can tell you what I attribute it to. Yes, self-confidence, yes mindset, visualization goals, all the things I talk about all the time.
Starting point is 00:02:21 Listening skills, influence, energy transfer, how to be happier, all of that stuff applies. When you get to winning, for me, it's come down to maxing out. And what maxing out means is you do one more at least than you think you're capable of. So when you're done, whatever you're doing, whether it's at the gym or phone calls or meetings, or in sports, one more shot, one more throw, one more swing of the golf club or the baseball bat, the separator is for the winners, they do one more. I'm addicted to one more. And so I want your mantra going forward to be one more.
Starting point is 00:02:54 What does that look like if we're working out? That means when we're in the gym and we say, I'm going to do five sets of 10, I'm crazy. Like I'm a psycho because I want to win. I want to be somebody. I want to separate. I want to compete. And the way I do that isn't with my giftedness. Because I wasn't born with a bunch of gifts.
Starting point is 00:03:12 And I think gifts are crap. I think for the most part, gifted people struggle in life because things come easy to them. I like that things haven't come easy for me in my life. I like that I don't have natural talents in every area. And maybe you like that about you too. Maybe you've looked at yourself all your life and thought, man, I don't have that natural beauty or that natural talent or this gift for creativity
Starting point is 00:03:32 or intellect or humor. I don't have any of those things. But what I got is I will outwork you. And so at the gym, one of the things I focus on, they say it's five sets of 10. When I'm at 10, I go one more, bam, 11. If I'm running on the treadmill and it's a 45-minute run, I never finish it 45. I always go one more minute, 46. If I'm at the office and I'm supposed to make 25 phone calls that day, when I'm at the end of the day, I always do one more.
Starting point is 00:03:59 If I've got meetings, I always do one more. My mantra for three decades in business has been one more. Why? Because we get out of life what we think we deserve. And I'm the kind of guy that I know when you do 45 minutes on the treadmill and I do 46, I deserve to be fitter. I know that when I'm lifting weights and I watch you do five sets of 10 and every single time, I do one more.
Starting point is 00:04:22 When it's a set of five, I do six. When it's a set of eight, I do nine. When it's 45 on the treadmill, I do 46. When it's supposed to be 20 phone calls, I make 20. When it's supposed to be an eight-hour workday, I work nine. Whatever it is, I always do one more. And what that does is it makes me eventually think I'm doing things other people aren't willing to do. So I should get things other people aren't going to get.
Starting point is 00:04:46 And if you go to the root of the things I believe philosophically about winning, the people that win the great athletes that I coach, when I watch the really gifted golfer and the one who actually wins, the gifted golfer, they do what they're supposed to do. You never know they weren't working. It's not like people don't work hard. Everybody works hard. That's a given now.
Starting point is 00:05:06 But what's the separator to where you become the maxed-out version of you? See, the gifted golfer, they hit their hundred balls because they're supposed to. But the not-so-gifted one that ends up winning, they hit 101, or 110, or 120. I watched them on the driving range, and you can hear them say, one more, one more. What's the difference between Kobe Bryant and other gifted NBA players when he played? or Michael Jordan when they played. Or right now, Kevin Durant, people tell me, or Steph Curry, they're constantly, when everyone else is done shooting in the gym, they say one more.
Starting point is 00:05:40 Larry Bird was legendary for one more, one more. The people that would throw the passes to him, the ball guys, and practice say, he always wants more. He always wants more. The great hitters that I know, the Mike Trouts and MLB, they're gifted, but they just take a little more. They take that extra batting practice, that extra session. They're always doing extra.
Starting point is 00:05:59 That's the separator. You can learn all this stuff. You can digest all the tacticas information that I give out. But if you're not willing to do one more, eventually there's a part of you that says, maybe, maybe I don't deserve it. I'm just doing what everybody else is doing. And that's not good enough. It's not even good enough to do more than everybody else.
Starting point is 00:06:18 It's your maxed out level. It's one more of everything. And so whether that's a phone call, an email, a text, an appointment, one more time you tell your spouse you love them. One more time you go in and kiss your children good night. One more hug of somebody. One more phone call. One more everything. I want your theme to be one more.
Starting point is 00:06:37 Have I said that enough times for you today? So what's that really look like an application? Well, the second thing it does for you is you actually do more reps of whatever it is you're doing. And when we do more repetitions, we get better. And when we do more repetitions, we're more productive. So number one is the psychology part. If you're someone who's always doing things other people aren't willing to do, you always max out. you always go to the next level.
Starting point is 00:06:59 You convince yourself you deserve to win. You can take low self-esteem, low identity, low confidence, and change it over time by building this habitual addiction to doing one more, this obsession of one more. All the greats do one more and all the average don't. It's not that the average don't work hard. It's not that the average at your company, it's not that they don't work hard.
Starting point is 00:07:22 They probably work pretty hard. But do they always do extra? Do they always do one more? Do they always do 10 more? if they need to. Do they always get after it? The other part of it, number two, is you just get better because of the reps. You're just doing more of something, you get better. You get stronger.
Starting point is 00:07:37 You become a better phone caller when you make one more phone call every day. You become a better communicator when you do one more meeting every single day. You get better at coordination in your sport or at the gym by just doing more reps. Yes, you get better. So that's the second layer. But the third one is you stack the odds in your favor. See, for me, I want the odds. that I'm going to win to increase.
Starting point is 00:07:59 The larger numbers we play in life in every area, more is always better. People tell you, more isn't always better, and almost everything, more is better, just so you know, and almost everything. People who tell you more isn't better in most things are lazy, and they try to justify their own weakness.
Starting point is 00:08:17 Don't let people who are justifying their own weakness convince you that you working hard, you doing more isn't the pathway to your success. People say, well, you've got to work smarter or not harder, or not harder. That's a lie because everybody who wins works smarter, the separator is who works harder. And by the way, we become smarter through working harder. All the new revelations, all the breakthroughs, all the new discoveries always come when you're doing one more. Always come through more repetitions. You find new ways, new strategies, new words, new keys by higher repetitions. So even
Starting point is 00:08:50 if you believe working smarter is more important, you will become smarter by doing more. So if you work 300 days a year, let's just say, 300 days a year, that's 300 more phone calls every single year. Over five years, that's 1,500 more contacts. 1,500 more contacts. Just think about that just for a second. Over 30 years, that's 9,000 more contacts. What are the odds the person who makes 9,000 more contacts or even 300 more a year going to win? You give me two average people that walk in a room.
Starting point is 00:09:22 Same ability, same skills, same background. same product one of them makes 300 more contacts you're the other one who's gonna win we know how about over five years one of them makes fifteen hundred more contacts over five years who's gonna win over a lifetime 30 years of work one makes 9,000 more contacts who's gonna win you stack the odds in your favor never mind the person who'd made the 9,000 more contacts is better they've got more reps they've got more confidence they believe they deserve to win they just have 9,000 more opportunities how about a golfer
Starting point is 00:09:55 One of them makes 300 more swings a year, a year. And that's just one more swing a day, right? And over five years, 1,500 more, 9,000 over lifetime. Who's more likely to win? So you pick anything you want, you begin to stack the odds in your favor. How about at the gym? If every day you went one more minute in your cardio. So it's supposed to be 45, you do 46.
Starting point is 00:10:14 Do you know what that starts to do to you? You start knowing you're different. You start knowing you obliterate standards. You start knowing you can break through. When you break through an artificial barrier like 45, minutes you do one more it sets a catalyst for your entire day it sets a syntax it sets a mindset for the rest of your life never mind the fact that if you do 300 more minutes which is 9,000 more over your lifetime who's gonna be
Starting point is 00:10:39 more fit so you begin to stack these things and your entire life changes this is what I like to call compound pounding most people underestimate what time can do when backed up with massive activity right as I'm speaking to you I'm looking out at the ocean right now and there's a massive rock formation and you can see the rivets and the rocks and what caused those rivets in the rocks was compound pounding of the ocean hitting that rock over and over and over again over and over compound pounding against that rock and over time that ocean breaks the rock down over time where you can see the breakdown in a rock that water does hitting it think about that over time not one time when the water hits it not two times
Starting point is 00:11:25 not five times, when you add up years and years and years of that water hitting the rock, it breaks it down. And that's like getting through to your dream. You have to be like that water hitting the rock I'm staring at right now, that over time, that compound pounding breaks down the barriers, breaks down the obstacles, breaks down anything in your way of getting to your dream. So I'm sold out on all the strategies and tactics that I teach you. But what I believe in completely is the power of compound pounding. And here's the crazy thing about most people. They will give up on their dream
Starting point is 00:11:58 before the compounding has been allowed to kick in. So they'll work at it and they'll work at it and they don't see the breakthrough. But what they don't understand is that rock was getting ready to break if you just keep pounding against it. But because most people don't see the evidence, see if you watch that water hit that rock over one day,
Starting point is 00:12:16 you're going to see no difference. Two days, no difference. Five days, no difference. Maybe even a year there's no difference. maybe even five years, but you have the compound pounding of every wave hitting that rock over and over again. There's an inevitability to the breakdown of the rock. That's true of your goals and dreams as well. There's an inevitability to success.
Starting point is 00:12:37 It's not a matter of if, it's a matter of when when we adopt one more, when we adopt compound pounding. Do you know the kind of confidence you begin to have when you just accept in your life that I am going to be relentless? I'm always going to do extra. And you accept the fact that all things break down over time. All the barriers will go away. All the obstacles will go away. Everything in your way will go away if you keep after it over an extended period of time. Most people overestimate what they can do in a year.
Starting point is 00:13:09 They do. They set up goals for a year and they overestimate where they're going to get to. And they dramatically underestimate what they can do in a decade. And the reason for that is most people don't understand the power of compound pounding. So I want you to accept today that you're going to be relentless, that you're going to keep coming, that you're like a dripping faucet, you're like those waves hitting the rock, other people are going to get slowed down, other people are going to take a break, other people are going to flinch, other people are going to cool it, other people are going
Starting point is 00:13:34 to believe they've made it, or maybe some people are going to believe they can't make it, but you're going to be relentless, you're going to be repetitious. You may not be the fastest, you may not be the smartest, you may not be the strongest, you may not be the most beautiful, you may not have the most articulate thoughts and ideas in the world, but What you got is compound pounding. What you got is one more. And when they get weak, you just keep company. When they flinch, you blow their doors off.
Starting point is 00:13:57 That's how you win in life is you keep getting after it and keep getting it after it until the job gets done. You show me somebody who can succeed. So a lot of people are going to be excited for a day. They can be excited for a month. Some people can be excited for a year or two or three years. But the winners, they stay excited as long as it takes to get the job done. They keep after it until the job gets done. They never stop.
Starting point is 00:14:18 They're always after it. And that's where their strength comes from. That's where their confidence comes from, is knowing their capacity to keep coming at you. And that all your competition is going to get weak. They're going to get tired. They're going to surrender. They're going to give in.
Starting point is 00:14:32 They're going to think they made it. They're going to take a break. They're going to cool it. And you just keep coming. It's just nature. Just like the nature of the ocean against that rock. It's just nature that you run down your dream, that you knock down your dream.
Starting point is 00:14:44 I want you to implement all the things that I teach on Max out, all the tactics, all the strategies, but more than anything, I want you to buy into the fact of an inevitability of you winning, that it's inevitable, that it might not be a year or two years or three years, but you're going to stay excited and you're going to keep doing one more until the job gets done. Today's message is very simple. You can win. You should win, and you will win. I want you to feel this. You will win if you just keep coming. You keep getting after it. You keep doing one more. You can control this. You can't control all the exterior things in your life. People's attitudes, how they treat you. Who cancels on you? Who changes their mind? Who hates on you? Who
Starting point is 00:15:25 lets you down? But you can control this. You can always go 46 instead of 45. You can always go 11 instead of 10. You can always make the next phone call. Always do one more meeting. Always do one more. Always, always, always. And I promise you, you will knock down that rock that's in between you and your dream and make them come true. You're going to knock down whatever that rock is that's been between you and your dream. You're going to keep after. You're going to be relentless. You're not going to give in.
Starting point is 00:15:52 You're going to be the person who stays excited until the entire job gets done, until that dream is real. And you know long term, all these other people, they're going to flinch, they're going to get weak, and you won't. You've adopted a max out mindset. And I want to remind you today to stay connected with me. I want you to win. Hope you can feel it today. I want to break it down to its most simple form, which is that you use nature to you. your advantage. You use the force of you, the force of effort, the force of sustained effort over
Starting point is 00:16:21 an extended period of time to wear out the obstacles in front of you in your dream. I want you to feel the confidence that comes with that. I'm telling you, look at me, listen to me, you're going to do this. You're going to win if, and it's a big if, if you'll just adopt it. It ought to be written everywhere, one more, one more, max out, everywhere you can put it. It's inevitable. It's not if anymore. It's just when. And I want to remind you that. Another reminder is the max out two minute drill. I'm trying to stay so connected with you.
Starting point is 00:16:51 I want to know what you're going through. I want to know what your issues are, your thoughts, your hopes, your aspirations, your dreams so that I can help you with the right material, the right tactics, the right inspiration. So every day on Instagram, we run the max out two minute drill. And it's very simple. Here's what winners get, by the way. The winners of the max out two minute drill, win coaching calls with me, with my guests, tickets to see me speak, copies of my book, max out geese, and my book, max out,
Starting point is 00:17:14 There's some going forward now in a few weeks that are riding on my jet with me, doing their coaching call live on my jet. There's so many great things that you can win, and there's three ways to win that prize. When I make a post in my main feed on Instagram, you just make a comment within the first two minutes. And not just hashtag max out, make a comment in the first two minutes. We pick a winner every day who just makes a comment in the first two minutes and we usually extend it to about five minutes.
Starting point is 00:17:37 Number two, make a comment on other people's comments. So after you've left your comment, comment on a few other people's comments. I'm going to begin to reward people who connect and collaborate, because I want you doing that with each other in the community. So make a comment on someone else's comment. And third, if you miss the first two to five minutes, that's not a problem. Just make a comment every day on every post I make. And at the end of the week, we pick winners who just make a comment every day,
Starting point is 00:17:59 regardless of whether it's at two minutes or four hours or eight hours afterwards. It doesn't matter what time it is. So there's three ways to win. I want to encourage you to participate in the max out two-minute drill. Share and subscribe to today's program. I hope it gave you hope. I hope it gave you certainty and hope it gives you a very simple recipe
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Starting point is 00:18:41 year of PC Express Pass for just $2.50 a month. Learn more at no frills.ca. Very short intermission here, folks. I'm glad you're enjoying the show so far. Don't forget to follow the show on Apple and Spotify. Links are in the show notes. Now on to our next guest. All right, welcome back to the show, everybody. Hey, have you ever thought about like running a marathon? Because I've thought about it. I'm like, there's a, there's an iron man in Cordillane where I spent my summers. Just the marathon part of it. I was like, that's bananas, 26 miles, you know. And you ever thought about doing that or ever watch one of these iron men and go, man, I'm going to do that someday. And by the way, it's like about a two and a half mile swim,
Starting point is 00:19:21 112 miles on a bike, 26 mile run. That's kind of what an iron length triathlon is. What you'd imagine doing one of those. Then I want you to imagine getting up the next day and doing it again. Can you imagine back to back days? then I want you to contemplate thinking about doing it 30 freaking days in a row. You got that? How about 50 days in a row? How about a hundred days in a row? Get your mind around that, okay?
Starting point is 00:19:57 That would be one of the great all-time athletic endurance feats in the history of the world and simultaneously, one of the great mental toughness and resiliency. feats of all time. Guess what? I got the dude here today who did it. A hundred in a row in a hundred days. His name is the Iron Cowboy. James Lawrence. Welcome to the program, brother. Okay. So I don't know if you tuned out after Day 100. Do you know what we did the next day? No, I don't. Okay. So we did 101. one. Did you really? And um, did you really? Yeah. So we went live every day during the swim and and I I think this is important because of who you are and you know, your tagline of, uh, Max out. And,
Starting point is 00:20:51 and we turned on the live the following day when I would have normally been swimming every single day. And it was and it was just me in the pool by myself, um, doing one more. And, and, And I got asked the question a lot, why did you do one more? And I had a lot of people understand. And then I had a lot of people just, they were confused. And I hate the, because the way I feed my family is I get on stage and we tell our story. We motivate and we do coaching and whatnot. And I love talking from stage and impacting people.
Starting point is 00:21:31 And I don't appreciate the speakers that are out there telling, trying to teach a lesson when they haven't done it. They haven't been on the battlefield in the battle. And I felt like I would be a hypocrite if I told people that you can get up and you can do one more. And the campaign, Day 100 was on a Tuesday. and Sunday night I said, I just got the most intense impression, James, you need to do one more. And I was like, are you freaking kidding me? Like I am broken. Like I am mentally exhausted. I've been showing up for a quarter of a year. Why would I do one more? And I got the impression, it's not for you. And I felt like our team needed to show up and do one more because
Starting point is 00:22:29 on your journey when you're broken and when you are at your limit, I promise you can get up and you can do one more. And that one more might be by yourself. And I don't know how many times you're going to have to get up and do one more by yourself. But I promise you, you can get up one more. And I didn't feel like I could bring integrity to our story if I didn't go out and as a team we did one more. And so we did we did one-on-one because I I want to lead from the front and I want to show people when you are broken and when you have reached your limit, you can do one more. James, the book I'm writing right now is called One More. You just stole the title of my next book, Ed, we're in a fight. I'm going to be out before you. It's uh, and I'm adding your story to the book because I have the rights to this podcast. But I'm not exaggerating.
Starting point is 00:23:36 I'm almost done. And I told you that you went on this journey. You did this. I know you did it for my audience, but you just did it for me. And so I'm sure the books will be very different in content. But yeah, my book is the power of one more. And it'll be out in the fall. I'm so excited for that book. I'm just blown away that you just said that. That may be the craziest thing has ever been done on the show. And it was at the end. I hope everyone's still listening because that's a, that's a wow thank god you added that too too an unbelievable conversation so very short intermission here folks i'm glad you're enjoying the show so far don't forget to follow the show on apple and spotify links are in the show notes you'll never miss an episode that way welcome back to the show everybody
Starting point is 00:24:15 so before we get started this week just a thank you to all of you my heart is filled with gratitude right now so many of you share the show every single week and towards the end of the year the show has won so many awards for being the number one show in the world and our category and that's because of all of you sharing the episodes and so thank you for doing that. My ambition is that this week's episode improves your life equally or more than anyone we've done all year. And what we're going to talk about today is really your dreams. And a little bit more specifically about that, we're going to dig deep when it comes to dreaming this week in terms of being consistent with our dreams and auditing our dreams or what I would call your vision for
Starting point is 00:24:53 your life. There's too long of a gap of time between most people, a value, and being aware of whether they've got a current vision that moves them in their life. They wait too long to evaluate it or they don't do it enough at all. They don't audit their vision and their dream often enough. And that's so critical because I want you to remember this in life. It takes leaders with vision to help people with dreams. And you may say to yourself, but I'm not a leader at all. You know, I work in a cubicle.
Starting point is 00:25:20 Well, are you a mother? Are you a father? Do you intend to ever be a leader? Are you leading yourself, at least through life? you know, you're a person with a dream. And in order to fulfill that dream, you've got to have a clear, compelling vision that moves you. And oftentimes in life, we just haven't looked at it in a long time, if ever. And maybe we need to do that at this time of year right now. No matter when you're watching this video, this applies, but particularly towards the end of the year as you enter a new one,
Starting point is 00:25:47 but I think as you enter a new week, as you enter a new day, it's appropriate to do this. And so let's just take a look at a few things with dreams. And I know most of you watch this show because you want to get into the top 1% in your life, or whatever it is you do. Top 1% in your industry. Top 1% is a mother or father. Top 1% in your fitness. Top 1% in your happiness level. But you want to get to that top 1%.
Starting point is 00:26:11 I want you to write this down. So getting into the 10% is where most of you've gotten. You've already laughed about 90% of the people in life. Remember this right now. When you're 90% there, you're only 50% done. When you're 90% there, you're only 50%. done. Ed, what the heck does that mean? There's this fallacy that people think, man, if I work really, really hard and I get to the top 10%, I beat 90% of the competition, 90% of my former cell, that the same
Starting point is 00:26:37 effort level, because I've got momentum, is going to get me to win and dominate in that 10%. And it's not true at all. When you get to that last 10%, you're 50% done. And the great athletes, the great human beings, the great achievers, the great competitors in life, the great executives, the great entrepreneurs know, getting to that 10% really is not that difficult. Beating 90% of the people is not that hard. You can beat 90% of the people by having a great attitude, outworking them, living right, and just being consistent and staying after and not quitting. You do those things long enough. You're probably going to beat 90% of the people. So that's one game. The other game, though, is this 10%. See, new levels, new devils, right? That's a totally different game right there. You're at the 10% in life,
Starting point is 00:27:23 you're competing in that 10% category, which is where all the fun is. That's like being a professional athlete. You beat 90%, but now you're in that 10% dog fight. Same with business, same with fitness. By the way, even same in our faith. You want to be competing in faith, but you understand what I'm saying. You get to that 10%. So many people don't know the secret.
Starting point is 00:27:43 The secret is you're only halfway done when you're 90% there. And I'm probably the first person to tell you this. This 10% is a different game altogether. You've got to be great. You've got to be focused. You've got to bring energy. You've got to be innovative. And one of the things you really got to do is you have to have a clear,
Starting point is 00:28:00 precise, fresh, current, current vision for your life. Not one from two years ago. Maybe not even one from a year ago. Have you not ever gone through a year where the beginning of the year you thought you wanted something really bad? And by mid-year, you're like, this isn't what I'm after anymore. Yet we still chase the same things or keep the same opinions or the same beliefs just to stay consistent.
Starting point is 00:28:22 So one of the things that holds people back in life is trying to be consistent in the way that they think. And I know that sounds counterintuitive, but trust me when I tell you this, too many people try to stay consistent with the beliefs they have, believe it or not, and the vision they have for their life. And they cling to old views simply to stay consistent. And by the way, could it be that your current viewpoint, your current beliefs were good enough to get you into the 10% but won't be good enough to get you to the 1%. And re-auditing, what do I believe?
Starting point is 00:28:55 What are the positions I've taken? What are my dreams? Usually it requires re-auditing and reevaluation, but so many people are unwilling to change their position on something. Look at people when it comes to politics. They just believe what they believe, what they believe, or about life, or about success, or about winning, or about their company, or about themselves, most importantly,
Starting point is 00:29:15 they're unwilling to change their beliefs because they think that makes me inconsistent. One of the things that drives me most crazy in politics is watching political leaders and they'll just never say, hey, I changed my mind. Right? I've got more information now. Or circumstances and conditions have changed. So my opinion has changed. To me, great leaders do change their opinion. Great people change their opinion. They change their position. They change their viewpoint. And yes, they do change their dream and their vision. Gandhi has this great quote. He said, constant development is the law of life. A man who always try to. to maintain his dogmas in order to appear consistent, drives himself into a false position. And so one of the things people won't tell you is that to get to that new level because you're going to be facing a new devil more than often requires a re-evaluation of what you intend to believe about the circumstances, your business, yourself, your life, your belief in
Starting point is 00:30:09 yourself. And this idea of staying consistent is something that's talked about in personal development business all the time, but it's taken too far. Here's a lot of. Here's a I'm basically saying to you, what it took to get through the 90% to where you are now in the top 10% in your life or in your field isn't what it's going to take to get to the top 1% or the top 1% of 1%. And so it is true. Let me say it again. When you are 90% there, you're 50% done. So what happens is you end up taking false positions. It's a place where you try to cling to your old views in order to appear consistent. Well, you realize within yourself, you've out. grown them and they no longer represent who you really are. So remember this. Transformation is changed. You're not just addicted to an old habit. You're addicted to an old story. And this old story has become so familiar, you've mistaken it for who you are. Let me say that to you again. You're not just addicted to habits. You're addicted to a story, a story about yourself, a belief about yourself,
Starting point is 00:31:12 or a story about your product, or a belief about your product, a story about your children, or a belief about your children, a story about your husband or wife or boyfriend or girlfriend, a story about so many things. You get addicted to this story, and this story becomes so familiar, you've mistaken it for who you are or they are or what the circumstances are. And let me say this very clearly to you. That's why you're stuck. Most of the people that listen to this show, not all of them, but most have gotten to that 90% where, man, they are more focused than most. They do care about life more than most. They have worked on themselves more than most.
Starting point is 00:31:49 And they've developed some beliefs that have allowed them to get to a place as a mother, as a father, as a business leader, as a human being, as a successful person that's got them past about 90% of the people. And what they think is, oh, if I can just stay consistent. That's not what everybody tells you? Just stay consistent. It's a totally different game. It's like graduating from the minor leagues to the big leagues when you get to that 10%.
Starting point is 00:32:14 And by the way, for those of you that aren't at the 10%. yet. Isn't this great information to know how to get there? And isn't it great information to know that when you get there, someone's going to tell you how to flourish to get to the top? And so what happens is this story becomes so familiar. We don't evaluate our dream. Now here's the cool thing, right? Man, this is going to be good this week. Here's the cool thing. If you read in the Bible, the Hebrew word for dreaming is actually almost simultaneous with health or healthy. same words to use to be healthy and strong or to restore health are very closely correlated to dream in the Hebrew. And the reason that I think that matters is I believe you are reborn and healthier when you're dreaming.
Starting point is 00:32:57 In my life, I've been the most unhappy when I'm not dreaming, when I'm not envisioning my life. I feel the most unhealthy. And I mean this. It's because I haven't re-evaluated my dream in a while. And it might be millimeters of change in the dream. It might not be a massive course correction, although it could be. but it might be just a next level, a new insight, a deeper focus, and you become healthier, you become stronger.
Starting point is 00:33:20 So you end up becoming a healthier and stronger version of you. Hold music. Not what you want to hear when a pipe dispersed in your basement is flooding. That's why intact insurance answers 2 million claim calls per year within 20 seconds. So instead of hearing this lovely track, you'll hear this in seconds. Hello, intact insurance. Unlock unlimited free grocery delivery with PC Express Pass. Shop online and get the same low, No Frills prices delivered.
Starting point is 00:33:46 Get your first year of PC Express Pass for just $2.50 a month. Learn more at nofrills.ca. Very short intermission here, folks. I'm glad you're enjoying the show so far. Don't forget to follow the show on Apple and Spotify. We have all the links in our show notes. You'll never miss an episode that way. Now on with the show.
Starting point is 00:34:05 All right, welcome back to the show, everybody. So grateful you decided to join me again here this week. And I have some special stuff for you. I've been asked a lot. What are some of the things on peak performance when you work with, you know, elite performers? I've been blessed that over the last 30 years I've worked with some of the top athletes in the world, CEOs, political figures, and entertainers as well. And what are some of the things that you work with with them that you could teach us on the show
Starting point is 00:34:30 and also that you've learned from them through, you know, friendships and coaching them? So I'm going to just share two this week with you because I think they're major. And even if you think you're familiar with these two topics, hang in there with me this week because I'm going to reinforce it on a much deeper level and explain to you that there's levels to this game of success and frankly of life. So the two things we're going to cover this week is repetitions, doing more repetitions, okay? And number two, seems uncorrelated, but we're actually going to talk about deadlines and having deadlines in your life. It's two of the biggest things that I work on with the top performers behind the scenes that I coach. And so we're going to get into this week. Before I do it, my team keeps telling me to remind you all of this that to get on my email list,
Starting point is 00:35:12 if you go to Edmylet.com, and I think it says join here, just put your email in there. I have nothing to sell you. There's not going to be a funnel you're going to fall into. I just want to be able to communicate with you regularly. We're going to start sending out a newsletter about the shows that come out before they come out, and you'll get early access. So go to Edmylet.com and submit your email there. You'll be grateful that you did. Okay. Now, let's get into it.
Starting point is 00:35:34 So this whole success thing, the difference between. winning and losing is so small, it's almost too scary to talk about. It truly is. And the reason that people don't talk about it too much is they don't really know what it is. There's a lot of people, unfortunately, that are now in the coaching business, their personal development that have really never won themselves outside of telling you how to win. And so a lot of their information, when I listen to it or the successful people that I coach listen to are like, what are they talking about? And so I want to give you two things that I know definitively work. And this is from my own life and from the lives of the people that I work with.
Starting point is 00:36:07 And in a minute, I'm going to give you a treat. This has been such a passionate topic for me and so fresh on my mind. As I was preparing for today's show yesterday, I was working, doing some other recording for something else working, and this concept came up to me, and I recorded it out in my backyard looking at the ocean. And I'm going to throw to that clip in a minute. It's about seven minutes long because as I was doing it in the moment,
Starting point is 00:36:28 the era of that moment, you're like, hey, I'm going to do this right now because I know later it won't be as good or as fresh. And so I recorded something for all of you yesterday. that's going to be a part of today's podcast. And so if you're on YouTube, it would be cool. You'll get a chance to see a different view. There's an ocean in the background. If you're on audio, that's okay, too.
Starting point is 00:36:42 It's going to be still the same information that the people on YouTube are going to get. But here we go. So number one thing is repetitions. I think most people don't really have a concept of how many practice repetitions it takes to get great at something. And in the clip I'm going to show you in a minute. You're going to understand exactly what I'm talking about why reps matter. And there are levels to this stuff. Let me give an example of things.
Starting point is 00:37:05 would probably blow your mind. I think you all probably know who Steph Curry is. Steph is going to be a Hall of Fame, probably top 10 NBA player of all time. Some people think he's the best player of all time. But he certainly knows the best shooter of all time in the history of the NBA. Went to Davidson College. This is not a guy that went to a big time school. He was not heavily recruited. And even out of college, he was small. So a lot of people wasn't sure whether or not he was going to make a great NBA player. And his dad, Del Curry, was an NBA player. And even with having that pedigree, people doubted this kid. Now he's the greatest shooter, and it's not even arguable, of all time in the history of the NBA. But why is that? Because
Starting point is 00:37:40 a lot of guys in the NBA are great shooters. A lot of them have a talent for it. A lot of them practice a lot, too, right? Practice and doing repetitions. You don't get to the NBA with a lot of repetitions. But even in the NBA, there are levels to this game. Listen to this. To this day, Steph Curry takes 500 practice shots a day. 500. That's 3,500 a week, 14,000 a month, 168,000 practice shots a year, and now it's almost 2.8 million practice shots in his career. Think about that just for a second. Now, wouldn't it be easy for Steph Curry to go, I already know how to shoot. I've already made a lot of shots in my life.
Starting point is 00:38:20 What's the point of me doing more and more of this? It's monotonous. I'm already good at it. It's just routine. And that's what you think with your sales presentation. That's what you think with your phone calls. That's what you think about everything in your life. And too many of you have set a standard for yourself that you're not.
Starting point is 00:38:34 just as good as you already are. But Steph Curry knows that the more and more he does this reflexively, then he can operate under pressure, then he can operate when he's fatigued. It's one thing to shoot shots. I was listening to his video of another great shooter named Ray Allen. And he said, man, I didn't just jump and shoot because in a normal game, I'm running up and down the floor. He goes, I watch a lot of guys do practice shots. They barely get their feet off the floor an inch or two. I take a full shot jump just as high on my practice shot as I do on a game shot because I'm going to be that much higher off the ground when I shoot. So, So a lot of guys practice, they make their 100 practice shots, but it's not at full speed.
Starting point is 00:39:09 It's not under the same amount of pressure. Steph Curry does 500 a day and he's already the greatest. He's already made millions of shots and he keeps doing more of it because there's levels to greatness. Just get this straight. Greatness always rises to the top. If you feel under recognized right now, underappreciated at your job, just realize this. If you're great, they eventually find you. Success eventually finds you.
Starting point is 00:39:34 If you want to be a millionaire and whatever your business is, you have to be outstanding at it. You can't be just the best person in your office or in your town. You've got to be the best in the industry. And the best is not more talented. The best does more reps. Repetitions. Tiger Woods was known to hit around a thousand golf balls per day in his prime. He was obsessed with practicing.
Starting point is 00:39:56 He would practice over 10 hours a day on the practice range. He would practice up to 10 hours a day. And he was already Tiger Woods. Think about this just for a second. A thousand shots a day. He'd say a thousand contacts a day. He was already Tiger Woods. He'd already won all these golf tournaments.
Starting point is 00:40:12 He was already known as the one or two best players in the world. But there's levels to this game. That's how he dominated. See, it's one thing to win for a year or two years, but to dominate for a decade. Do you know that I know a lot of people that were successful in business for a year or two or three that are now broke or that used to be wealthy and not anymore? Because when they got to a decent level,
Starting point is 00:40:33 they stopped refining their game. They stopped doing the reps. Listen to me, please. Most of you that even have some momentum right now, you take for granted the game. Do you have many reps and hours I put into do a podcast like this? I'm going to talk about it when the video comes back to me. I've done thousands of hours on camera, thousands of hours on stage, and I still practice and practice and because I know there's levels to this game. Let me tell you a fascinating story. About four years ago, a very, I'll just tell you, Adel bought a home where I lived, and she lived kind of across the fairway at this golf course from me. And I didn't know that she had bought the house. And I woke up one night, it was like 2 o'clock in the morning, and I'm hearing all this music. It was blaring across
Starting point is 00:41:17 the fairway into my backyard. And I was really upset. I'm like, I got to sleep, right? So I go into the backyard, and I listened for a few minutes, and it was not great music. It was karaoke. And I'm like, I'm not going to listen to this for the next two or three hours. I got to sleep. And so I actually got dress and I started to drive over to her house, not knowing that it was her house yet because she had just moved in. In fact, it was her birthday. And all of a sudden the music changed. And like a voice of an angel started singing. I mean like of an angel. And it was Adele. And I start listening to this and I stop. I go, I'm about to get a 30 minute concert from Adele in my own backyard. It was the coolest thing ever. And I,
Starting point is 00:42:02 I just listened to this beautiful voice. And I was so glad I didn't go over and ask him to stop. And the next morning at breakfast, I saw her there. And I said, I just got to tell you something. I was almost in your backyard. She goes, well, actually, one of the other neighbors did come over. And I said, it was so great to hear your voice. And I said, I'm just curious.
Starting point is 00:42:18 Like, how often do you practice? Let me tell you what she told me. I wanted to make sure I wrote this down. She said, well, I'm about to do a Vegas residency soon. And me and my team will put in over 2,400 hours of reps. practice before we have the first show. And she said, I'll probably sing the average song there. I wrote it down here. At least 100 hours each, probably. She's already Adele. She's already refining her craft because she knows under pressure when the crowd's bigger, she's not feeling
Starting point is 00:42:52 well, or she's tired. She still wants to be at her best. See, most people just have a standard of, I want to get pretty good, and then on their good day, they're good. But how are you on your bad day? How are you when you're sick? How are you when you're tired? How are you when you're stressed? How are you when you've had a fight with your spouse? How are you when it's a really big appointment or an important one? And so I don't know. Tiger Woods does it. Steph Curry does it. Adel does it. You could argue these are three of the goats of all time in their industry. And I could keep naming people for you if you want. But hopefully that sets the stage for repetitions. Whatever you think is enough, it's not. You got to do more. And I address more in this video. I'm going to throw it to the video in my backyard I recorded yesterday because I can't do it. do it this well again. So here we go. Listen to this. So this week we're going to talk about two things. Repetition and deadlines. And these have been two things in, you know, in my career that have become benchmarks of success that are kind of secrets. I was speaking this weekend in Dallas for a friend of mine, Kent Clow there. And in the green room, there were several people in there, very complimentary that, you know, I was their, you know, best speaker they've seen in their life and nice things.
Starting point is 00:43:57 And the guy said to me, he said, hey, man, like, you know, and I've watched. you, I've come to this group, this particular group that I spoke to, I've spoken to them about every three years he brings me in and it's a different message over the three years, actually completely different. Six years ago, three years ago and then this year. And he said like, he goes like, I just feel like you're getting better and better, which is a great compliment to hear. I just, you know, love hearing that. I don't know if it's true or not, but I love hearing it. And I said, well, one of the things, man, is I'm crazy about getting my rep, my reps in, my repetition. One of the reasons I do speak so much is it keeps me sharp and I keep getting better. You do something.
Starting point is 00:44:31 enough times over and over and over again. If you're smart, you're learning from each experience, you're taking notes, what worked, what didn't, what setup didn't work, what conclusion didn't, how can I tie it down different? Maybe it's the sequencing, maybe something I think's going to work on stage doesn't work at all.
Starting point is 00:44:45 But I said, I only know this because I've done hundreds, if not thousands of reps on stage. And the reason that I still speak, people say to me often, like, why do you still travel so much and speak? I'm paid when I do it, but it's certainly not something that I need to be doing. I really do it, A, because it's not work,
Starting point is 00:45:01 to me and I feel like I'm making a difference when I do it and I'm having a sense of contribution. The second reason is, and I talk oftentimes about this with a lot of my comedian friends, I don't want to lose my edge. I want to keep expanding and keep growing. And the more speaking I do, the better I get, as long as I'm taking lessons every time I do it. Well, this is true for you. In your craft, you've got to do more reps, not only because you're going to have a higher propensity of getting more accounts, more clients, more whatever, but you're going to get better. most people aren't doing enough reps at whatever their chosen craft is. My son asks me all the time in golf, Dad, what do you think I'm not doing that I need to?
Starting point is 00:45:35 More reps, more reps, more reps. And I know people will tell you often in personal development, well, more isn't always better. Well, that's probably true to some extent in some things. But overall, more is better. And it's not just better because you're putting more out there with more chances to win, but you are getting better. And anybody that you've ever seen in your life, if you watch them over one year, three years, five years, they get better. You've got to get great. The people that get wealthy in this world, they get great at what they do. Whatever they do, they're great. And so you've got to do more
Starting point is 00:46:07 reps. I want to challenge you this week. More context, more calls, more zooms, more whatever it is that you do. And then from each experience deduce what worked, what didn't, and expand and improve from it. This is really important. Like, I think many of you have seen me speak on stage, for example, When you think, man, this is like, you know, if you think I'm decent at it, my gosh, like, he just walks out there and does it. Well, I don't. I've just walked out there and done it thousands of times. And when I do it, I am, I reflect afterwards.
Starting point is 00:46:37 I have some introspection. What did I enjoy about it? What didn't I enjoy? There are things that I regularly think, oh, the crowd's going to love this one, and then they don't. Or it doesn't hit or the sequence is wrong. My stand-up friends, when you watch a stand-up special on like Netflix, for example, or, you know, Amazon.
Starting point is 00:46:54 that put those specials on, whether it's Sebastian Manuscalco or Jeff Foxworthy or Nikki Glazer or Whitney Cummings or whatever, Nate Bergotsie, whatever comedian you see. You understand they've been doing that routine for several years before they film the special. Oftentimes, it's usually about two years in between specials and they start with new content. Two years, they've told every one of those jokes with a different pause, a different nuance, a different setup to get it so dialed in. And these are the best in the world and they won't record it for. two years. Rogan just went, I think, four years
Starting point is 00:47:28 in between specials. And it's only for an hour of content. They want to get the reps in, the reps in, the reps in under different conditions, different circumstances, like small crowds, big crowds. And in your case, friendly clients, not so friendly clients, like over and over and over. Then you get great.
Starting point is 00:47:45 Then it's almost automatic. And then you become more impactful. So more reps at whatever you do. The second thing is deadlines. I'm kind of a psycho about it. And not enough people have deadlines on what they want to get done. For example, you many of you know, I'm developing the houses on my island.
Starting point is 00:48:00 And one of the mistakes I made is I did not give them a deadline and when they were going to be finished. So they're just getting done whenever they do. And not only is it taking longer than it needs to take, they're missing the rhythm of success. Successful people have a pace and urgency, a speed to them that's unnoticed by the naked eye, but it's critical. And the only way that you find that pace is if everything has a deadline.
Starting point is 00:48:19 So if you've got to make 10 contacts today, by what time? Not just 10 contacts. Don't lolly gag the 10 throughout the day. By what time? If you've got a money goal for the month, by what date, if you've got a weight loss goal, by what date, what specific amount of weight, about everything I have has a deadline to it. This video that I'm recording right now, I had a deadline set for when it had to be recorded by for me, and it's moved me toward it.
Starting point is 00:48:43 You know what started to happen? I knew the deadline was coming. My mind started working on what I wanted to say. I started processing the information sooner. I knew it was coming, and so I've worked on this like three or four times. over the last three or four days, as opposed to, oh, I'll just wing it, let me knock out a video. So deadlines create urgency. They create the right pace, but they also trigger your subconscious mind, particularly your unconscious mind, starts to go to work on whatever it is you're going to do when a deadline's attached to it.
Starting point is 00:49:09 And it doesn't do that if there's no deadline. So let's just say, for example, I had a presentation I wanted to have completed by. If I don't set a deadline to it, it does not go into the unconscious file to start working on it. But when I go, I have to have that presentation ready by Thursday at 3 p.m. This clock starts ticking in your unconscious, and now you begin to create all and pull from all the resources of your unconscious and subconscious mind to start working on that presentation, even though you may not have consciously started working on it. Because there's a deadline attached, the big parts of your brain go to work on something.
Starting point is 00:49:43 Isn't that powerful? A lot of data tells us this lately. By simply attaching a deadline, your subconscious and unconscious mind, starts to go to work on making that thing great, even though you haven't consciously worked on it. And you rob yourself from all the benefits of memory, of cadence, of pulling those files up, of references, all the power of your spirit and your being. You rob yourself of all of that, simply because there's no deadline attached because it doesn't move the file up in your subconscious mind to go to work on it. I don't exactly understand how that works, but I know that it does.
Starting point is 00:50:15 You know that it does, too. You ever have to get up really early in the morning beyond your normal time? You realize that isn't it more difficult to sleep those nights because your mind's like, I've got to get up at four. I got to get up at four. It's going to work on getting up, which isn't good for your sleep because there's a deadline set on it. The deadline makes you more productive, gives you the speed and urgency that you need to get something done. So now you're in the rhythm and pace of success. But that's the other part. The invisible part is your mind's going to work on making it great, even though you consciously have them.
Starting point is 00:50:45 All right, everybody. Repetitions and deadline this week. All right. So there you have it. So listen, I wanted to play that for you because I wanted you to have some understanding. And the other thing about repetitions, and then I'm going to talk about the mind because I use some terms there's subconscious and unconscious mind. And I want to make some distinctions for you about those two things because they are slightly different in my opinion. But one thing about reps, just like for this podcast, for example, you guys, you know, I could mail in these podcasts when I do them.
Starting point is 00:51:08 And I think my producer will tell you that, you know, most people have a producer that writes everything for them. And I write every one of these shows. All of the content you're seeing here today did not come from a producer. came from me. I don't have somebody write my scripts. When I have someone come on the podcast, I do have a producer do a cursory review. But I try my best every time to put two to three hours into every single podcast,
Starting point is 00:51:31 sometimes five and seven hours when I'm interviewing somebody. I'll watch other interviews of theirs. I'll read the book if I have the time to do it. You know, I've been a guest on hundreds of podcasts, and it's blown me away over the years, the discrepancy and preparation level. And so I think when you see something, somebody do something, whether they're speaking on stage or they're great at sales or they close,
Starting point is 00:51:53 well, they're persuasive or a podcast like this. You think, well, they're probably pretty natural at it. Well, yeah, there's three stages of progress in life. I've covered this on a podcast a long time ago. But the three stages are the awkward stage. Awkward is where you just knew at something and you're terrible at it, right? You're just not any good at it because you're new at it. And when you do enough enough repetitions, you move from awkward to what I call mechanical. And it's kind of where you kind of know the words, you know the structure. It's pretty darn good. But it's still kind of, you know, hit and miss.
Starting point is 00:52:22 It looks a little machinist. It looks a little rehearsed. It doesn't seem what is step three, the natural stage. And the natural stage is it just looks like these people were born to do it. It's easy for them. They roll out of bed and it's a cakewalk. And then there's levels to natural. See, a great high school shooter looks pretty natural when you go to high school.
Starting point is 00:52:39 And you go, well, that's the best kid. Then when you go to Division I college, that's the best kid. And then when you go to the NBA, they can all have a natural shot. And then there's Steph Curry. And I know from golf having a son who's a professional golfer, you know, you go to an average golf tournament. You can find the two or three kids who look a little bit awkward. Or maybe they have a mechanical golf swing. And then there's the two or three that are natural. And you go, that's a natural. Well, no, you just got more reps and more productive reps, more correct reps. And then even from there, then there's Tiger Woods. And that's a whole different level from the best of all time. And so these reps matter.
Starting point is 00:53:13 I just want to challenge you to be doing more of it. By the way, it makes you more comfortable. It takes away your nervousness. You operate well under pressure. We always operate reflexively to our habits under pressure. And if you haven't practiced, what's incredible to me is that people just lose the stomach for it. And here's why. It's boring.
Starting point is 00:53:29 It's monotonous. Unless you're trying to learn. When I get off stage, you guys, anytime you've seen me speak, what thing I won't that you wouldn't see is I immediately go through. It's borderline self-loathing. I've had other speakers, even pastors and I discussed this, but like when I get off the stage, my mind immediately goes into, what could I have done better? What worked? What didn't work? What did I forget to say? How did I miss that moment? Man, I talked right over the applause or I hesitated there. And I go into this mode where most speakers, just so you know, when they walk off stage, if you wonder what they're actually doing, they're asking the mic, they're asking the AV people, did I do okay? When they go back to the green room, did I do all right? When a singer walks off stage and they seem so confident they can.
Starting point is 00:54:10 killed it. Was I okay tonight? They immediately become insecure. My stand-up comedian friends, almost every single one when they're done, bro, I mess the third joke up. Can you believe? Man, was it all right? Did they catch it? So everyone looks confident up there. Right when they get back, the great ones are in self-reflection. They're in awareness. They audit the performance. They learn from it. They get better. I'm so addicted to that that I've been speaking on stage for 30 years. I've been fortunate that I've been picked the number one speaker in the world now three of the last four years. And that's all a matter of opinion. It's nice to be acknowledged for it. But I certainly don't feel like it. If you knew how much beating of myself up I do, when every podcast is done, the first thing I say to
Starting point is 00:54:50 my producer is, was that okay? And he's nodding and laughing right now. I guarantee you, right? Because it's the first thing I say. And then I'll go through for hours afterwards. In my mind, what I could have done better, how I should have said this. Oh my gosh, I hesitated there. You think, is it that important? Yeah, because it's my craft. It's my form of expression. I think if you started to look at your career, whether you're a custodian, a janitor, a flight attendant, an entrepreneur, a school teacher, a police officer, you play the piano, whatever it is, what if you started to look at your career like you were an NBA athlete, like you were Tiger Woods, like you were an artist, like Adele, that it's your form of expression. Steph Curry's form of expression is basketball.
Starting point is 00:55:34 Tiger Woods' way of expressing his job. genius and his greatness was in his golf. Adel's greatness and genius is through her music. Well, in my way, it's my speaking. It's my content. It's my work. Have you ever been on a flight with like an exceptional flight attendant? Like an exceptional one. They bring a joy, an effort, a professionalism, an attention to detail, a standard that's meticulous. And you notice it. I always tell them. Or a server in a restaurant. You've had hundreds of servers, haven't you? Then there's those two or three special ones.
Starting point is 00:56:10 Have you ever had anybody do any work on your home? A lot of people do work on your home. And then there's the one that they just take pride in it. And they're good at it. And they've got this mix of confidence and humility. They're confident that they're really good, but humility that they want to get better. That's the nuance of success. And I don't want you to miss this.
Starting point is 00:56:31 You've got to be great. Don't let everybody out there tell you're awesome as you are. Would you say that to your kids if they were bringing home D's and they could get A's? You would never say that to them. And by the way, you don't even believe it anyway. Because you know you were born to do something great. I look at you, I look at my friends, like, I believe in you so much. I see the best version of you, not the current one.
Starting point is 00:56:52 Now, I love the current one, but I know there's another version. And I don't accept the one in front of me if there's one that could be better. I don't accept an 8 out of 10 speech for me if a 10 was my capacity. That's the point. I guarantee you those thousand shots the Tiger Woods hit were with focus, we're with reflection, we're with adjustments afterwards. That's what makes it worth it. Every shot's different that Steph Curry takes. Every note's different for Adele. Every time she's learning more about her voice and her nuances, she's also told me that sometimes when she's singing a particular song, lyrics for another one come to her. So, why is that?
Starting point is 00:57:32 Well, now we're going to talk about something that I covered in the video there. What is the difference, by the way, because it's conflated stuff. And there's even a debate that they even exist, by the way, the subconscious and unconscious mind. But is there a difference? Because Freud actually, for a long time, Freud thought they were the same thing. And then he kind of evolved his thinking. And to me, there's a little bit of a difference between the subconscious and the unconscious. We know what the conscious mind is.
Starting point is 00:57:55 We all know what that is. But the subconscious, when we talk about the idea of deadlines now as we shift into that concept, what the subconscious does is it has automatic actions like breathing and heart rate it does that for you it regulates your daily life uh it can be identified when you're introspective it stores memories beliefs and experiences it can be identified through introspection as i've said but it can also protect you from sensory overload it's almost like the subconscious mind is almost like an operating system running in the background and when you have a deadline you set on something which was part too, it enrolls a part of your mind that's not enrolled when there's no deadline.
Starting point is 00:58:34 And that's why like when, like I said, when you got to get up early in the morning or even right now, if you have something major coming up or you have before, like you have a due date and you're pregnant, what it does is it starts to cause you to flash forward to that day and the aftermath and the preparation for it, getting the room ready for the baby, having a stroller in place. You start to do things when there's a deadline or a due date. if you've got a big presentation coming up in the next few weeks, your mind thinks about it and starts to work on it, doesn't it?
Starting point is 00:59:03 Or you've got a party you're planning or you ever have before. Your mind's working on it even when you're not. That's what the subconscious mind does. And you only enroll that part of your brain when you put a deadline on something. That's why repetitions and deadlines matter. The unconscious mind includes thoughts, memories, desires that aren't consciously known. And when you set a deadline for something, you begin to put. pull from thoughts that you don't have consciously, memories of previous successes or failures that
Starting point is 00:59:32 serve you in the new one with the new deadline, and new dreams and desires that could be somehow correlated as a vertical or something connected to this thing you've got that a deadline's on. You can also have socially unacceptable ideas, wishes and desires that are just there in your unconscious. Your unconscious also has traumatic memories and painful emotions. The unconscious mind has automatic responses and reflexes like breathing and digestion in it. And it's not something you can just summon on cue, but when you put a deadline to it, you can. The reason that this matters is your brain is constantly trying to conserve energy. So when you come up with a goal or an idea or a to do list of things you need to do, your brain immediately does not want you to put a deadline on it
Starting point is 01:00:21 because if you put a deadline on it, it can't save energy. It's constantly trying to get you to avoid deadlines. I'll get around to it. It doesn't matter. As long as I get all 10 done today, who cares by when. It doesn't matter if I do my homework as long as I get it done. But when you put a deadline, your brain tries to resist it because your brain's like, ah, now I can't hide from you.
Starting point is 01:00:39 And then you flipped on your subconscious and unconscious mind, and now it's taking energy. That brain of yours is constantly trying to avoid you and to get you to avoid deadlines because it doesn't want to enroll the part of the mind that then requires energy from it. It's an energy saver. It's so lazy, it's crazy. And so that's why there's such massive power to deadlines. Beyond, you'll hurry up, beyond the pace that I said, the rhythm and pace of success. Beyond that, you've enrolled and enlisted a part of your brain that isn't enrolled if there's no deadline attached to it.
Starting point is 01:01:12 Does that make sense to everybody? And so if that does make sense to you, here's the key benefits of some deadlines. Okay, number one, the pressure of an approaching deadline can push you to work harder and faster to achieve the goal. By the way, what's great about that is then you've knocked that out. You can be on to the next thing. I think when I said earlier, there's levels to this thing with the repetition. There's also levels to the pace. They're just levels of the pace. There is typically an impatience to most successful people. And I know patience is a virtue, and I'd even in my life like to have more of it. But I have to be really candid with you. the standard for speed with the ultra-successful is different than the other people that don't win.
Starting point is 01:01:56 It's invisible. You probably wouldn't know it. But when you were around them, they even seem a little pushy. Some people would call them demanding. And this is why as a leader, if you're leading people, you've got to have deadlines. And you've got to focus on the reps. And you've got to focus on speed. The key benefits of this is it does put some pressure on people. Pressure is good. is a privilege. Remember this. The separation is in the preparation. I don't separate myself when I get on stage. I separated myself before I ever got there. I don't separate myself doing a podcast like this. I separate myself before I ever got there. Tiger Woods didn't separate himself necessarily on the golf course. It was before he got there. Adel doesn't separate herself on stage.
Starting point is 01:02:39 It's before she gets there. Steph Curry before he takes the court. For you, it's the before. And this is the stuff that you'll never see on Instagram. It's not sexy. It's not beautiful. It's what you do when nobody's watching that matters the most, not when they are watching. If you do the right things when nobody is watching, you will shine when everybody is watching. That's the irony. Deadlines help with prioritization, getting things in sequence. Sometimes stuff needs to move in front of other things sequentially. And when you have a deadline, it puts in priority the sequence of things. It can help people identify the most important tasks. In your company, You don't have enough deadlines. I'm not talking about month long. I'm talking about hours long. Hey, 10 contacts by noon
Starting point is 01:03:21 Five of these by then three zooms by this, right? Like deadlines. I know this isn't like glamorous. It's not the same as what I'm talking about breathing or walking on the beach. You know, people love those. But when it comes to the work in life, most people start to, that's this low vibration, man. I don't know if I want to know all this. But yet you want to be a millionaire, yet you want to win. Do you want me to talk to you as a friend? Do you want me to give you the real stuff? because you can just come to my content every week and I can just make you feel good. And I do that a lot because I think life is about that. But then there's times where we have to look at each other, friend to friend here, mentor to mentee and say, hey, let's go.
Starting point is 01:04:00 Let's get this together, man. There's another level, my friend. Sister, you know there's another level. You can feel it. Improve planning happens when you set deadlines. Deadlines force individuals to think through steps they need to complete in a task and use their time effectively. Deadlines create accountability, both for who you are working with and for yourself. When a deadline is set, people are held accountable for meeting their commitments, and this shifts
Starting point is 01:04:23 the company. When you want to shift the energy of your church, your Boy Scout troop, your Girl Scout troop, the Scouts, whatever they're called now, a business, a family, you put deadlines on things. Right, hey, we're going to take a family vacation this summer. Hey, mom, dad, when's it going to be planned by? Where are we going? What are the dates? It also facilitates collaboration. Deadlines can help teams stay aligned and work together towards a common goal.
Starting point is 01:04:48 It also does something that I call early issue identification. By setting deadlines, potential issues, challenges, and problems get identified sooner in the process, which allows you to make adjustments that don't happen when there's no deadline. Then you get caught last minute. Oh my gosh, this happened. Oh my gosh, that. I'll give you an example. Today, today, today, I was supposed to do another person. podcast with a guest today. They were going to be in their home. There's an issue with their roof, and they can't do it because of the noise going on. But because I have deadlines on how many shows I have to get in by when, we're okay with that. But can you imagine if there was no deadline and that podcast I needed to be released next week to 10 million people like we do every week? And there was no deadline on the other ones? Then this problem comes up. We'd be in big trouble. But right now we're good because we've identified the potential problem well in advance, rescheduled it. That's because there was a deadline. And so this is because it forces the brain, as I've said, to use
Starting point is 01:05:44 energy immediately. So your brain's going to resist this stuff. So you've got to resist all of it. So listen to me. Last thing I'll tell you, you deserve to win. You do. And I think you're much closer than it might seem. For most of you, it's not a major overhaul in your life or your approach to your business or your life that's required. It's a simple. small, fine-tuning, like a little carburetor adjustment on an old car. See, the world would convince you you're either on it all the way or you're miles away. I don't think you're miles away. In fact, I know you're not.
Starting point is 01:06:25 You wouldn't be listening to me today or watching me today if you were miles off. You're not miles off. That's the enemy trying to get you to believe that. The truth is, and I've said this many times in my book, The Power of One More, which is sitting right here. Now it's up straight. you're one decision away or one new action, one new adjustment, one new contact, one new relationship, one new thought, one new idea, one new deadline away. You know what happens when you shoot all those reps, all those shots?
Starting point is 01:06:57 When you're in a slump, you find the adjustment. You go, my elbow was too far out. I got it. Because not only are you doing the reps, you're evaluating it and making adjustments as you go. You're much closer than you think. Trust me, I know it seems miles away. I know it seems like it's never going to happen for someone like you. Let me let you know something on the inside.
Starting point is 01:07:17 I thought the same thing about my life. Most of the people you admire went through that same self-doubt, went through that same idea of, man, this is not me. This happens to other people. I keep doing this and it's not happening. I'm telling you that if you'll begin to do the two things we talked about today, it may be for you the one thing you need to change. And what I'm going to do every single week on this show is I'm going to keep bringing you ideas that work, strategies that work, inspiration that moves you every single week on the show. And the reason that I do it, I have to oftentimes reflect on. And the reason that I do it is I so deeply believe the world needs you.
Starting point is 01:07:59 I don't believe the world is going to change because of a political movement. I believe the world changes from a grassroots revolution of good people, making it. a difference in other people's lives in their core genius way. If that's a great flight attendant, a great astronaut, a great scientist, a great doctor, a great teacher, a great salesperson, a great mom, a great business leader, a great singer. I just believe the world's better when people are at the highest expression of themselves and expanding all the time in their life. Big believer in you, my brother or sister, big believer in you. Today helped you. Set a deadline of the next two minutes to share this episode with somebody.
Starting point is 01:08:45 And maybe you need to listen to or watch it twice. That would be the repetitions that might serve you. Very short intermission here, folks. I'm glad you're enjoying the show so far. If you want to hear the full interview, be sure to follow the Ed Mylett show on Apple and Spotify. Links are in the show notes. You'll never miss an episode that way. Now on with the show. So let's get into things. Listen, the book that I wrote The Power of One More is a very heavy book. A lot of tactics, a lot of strategies, like very, very heavy. And if you get the book, you'll pick them all up. But I wanted to start out by just sharing with you why I believe one more is so important in your life. Because here's the deal. In life, we always heard these theories that, hey, if you start to keep
Starting point is 01:09:21 the promises you make to yourself, you're going to build self-confidence. We've all heard that before. If you lack self-confidence, because you don't keep the promises you make to yourself, we've all heard that, right? And that's fairly true. And I thought I was the first person to say it. I'm not sure if I was first or third, but I said it a long time ago. Now everybody says that stuff and that is how you build self-confidence but I needed to learn the things in this book because I was so shy so insecure had such low self-esteem as a little boy that I had to learn these things just to become a baseline functioning person but then when I started to get good at him I went wait a minute what if I took this to another level what if I understood more about the RAS in my brain and time
Starting point is 01:09:57 management and leadership and equanimity and how you change your identity and how you build confidence and how does really set goals? How do you really develop a habit? All of these things are in the book. But I figured something out. In life, you don't always get your goals. If you set really good goals, even the way I teach you to do it in the book, which is the best, you might get 25% of them.
Starting point is 01:10:19 But long term, you always get your standards. You will always ultimately get your standards. So I thought to myself, what would the standard need to be that I could become superhuman in my performance? one more. Just the difference between winning and losing in life and everything of being a great mother and not, a great father and not, a great leader and not, wealthy and not, a big business and not, making a difference and not, is so small. It's almost too scary to talk about.
Starting point is 01:10:46 And that small thing all my life, I've been trying to figure out what's the thing? What's the separator? And as I've coached the top athletes, entertainers, business people in the world, and as I've become one, I know what it is. they do exactly what everybody else does and one more when they make 10 cox contacts a day in their business they make the 10 they make one more they tell their daughter they love them every single day they tell her one more time they read one book a month they read one more they do 30 minutes on the treadmill no they do 30 plus one more they do 10 reps on the bench press no 10 reps one more when you set that
Starting point is 01:11:26 standard your entire life begins to shift and change and in the the book I show you the 19-1 mores you need. And it all started when I was a little boy. See, I say often that on the other side of temporary pain, if you can survive the temporary, Napoleon Hill says, on the other side of temporary pain, if you survive it, you meet your other self. So many of us in our lives, even right now, we make permanent decisions based on temporary conditions. When you hold your father's hand as he's passing away, something dawns on you, that the only thing permanent in life is your soul. Even our bodies aren't permanent. Everything you're going through, every hardship, every difficulty, every trial, every tragedy is temporary.
Starting point is 01:12:19 And if you can survive it on the other side of that, you meet your other self. I'm up here today, not because I'm extraordinary, but because I've survived so many temporary difficulties that I've met my other self. Then I'm at my other self. Then I'm at my other self. Then I met my other self. That's called growth. And it started, believe it or not, when I was five. See, I only have two skills. I've made hundreds of millions of dollars in business, and I've been blessed that for some
Starting point is 01:12:43 reason millions of people listen to me. And if you really knew me, you'd know how ridiculous that actually is. And had you know me when I was a young man, you'd really believe it. And the two skills I have, really, if I'm being honest with you, I don't have a high IQ. I don't. In my own family, I'm fourth out of four. There's only four people in our house. I keep making them retest about once a year.
Starting point is 01:13:05 It's the same result for 18 years now. You're fourth, dad. And you're fourth by a mile. And it's just the truth. But I am good at two things. I truly love people and I'm present with them. And if you're with me, I listen. I'm good at reading people and being present.
Starting point is 01:13:26 And then I got this other thing. I can talk pretty good. Let me tell you what they can. come from? Massive temporary pain. My dad was an alcoholic and I had three little sisters and an amazing mom that held my family together. And I would have to know at five years old as a little boy when that man came through the front door, which dad was coming through the front door. Was it sober dad? He had a good day. He hadn't been drinking. We're going to go have dinner. probably go shoot some hoops in the backyard.
Starting point is 01:14:02 By the time I was five years old, I knew which dad it was. Or when I'm five, and I'm looking up at my hero, is it drunk, dad? Has he been drinking? And I could notice little things. I started to be present. I was reading him. Was his tie a little messed up?
Starting point is 01:14:23 How about his hair? How about how he walked? How does face look? Was it a little red? How'd he talk? Would he kind of talk a little slower? Did he slur? In fact, I got so good at it that I could tell by the sound his key made in the lock,
Starting point is 01:14:39 whether he was sober or not. If it went right in real smooth, pretty good chance we're going to have a good night. If it didn't, he's coming in. And if it's drunk, Dad, maybe my sister should go upstairs. And then the second thing would kick in. I'd start to talk. Hey, Daddy, and I'd walk with him. Daddy, I got a 93 on my spelling test.
Starting point is 01:14:58 I had a home run at practice today and baseball. How was your day? What went good today? I would try to talk and communicate to change his state. Turns out 35 years later, 45 years later, I've made hundreds of millions of dollars by being present with people reading them and be able to communicate in a way that they feel something
Starting point is 01:15:15 and it changes. This was born out of temporary pain, temporary tragedy. Because if he was drunk, my dad would walk over and I'd try to get him away from this cabinet because there was this cabinet. And this cabinet was all his booze. And if I couldn't get him away from that cabinet, And I know right now he's going to open that thing up.
Starting point is 01:15:31 There's all the stuff he likes, but his favorite was beef eaters gin. And I get out there, I said, Dad, and he wouldn't. He pour his drink, boom. And he'd drink about six or eight of them right when he'd get home. Now I know we really need to change things. And that's what I live with, but have built all the skills I have. And many of you would say to me, wow, what a neglected childhood you had. I had a loving family.
Starting point is 01:15:52 But certainly that was neglect. There's all kinds of child neglect. I'm going to hit you between the eyes right now. Those of you that are parents, there's neglect if there's drug or alcohol. There's some form of neglect when there's a divorce, I suppose. Maybe we don't tell our children we love them enough. There is a global, insidious epidemic pandemic of child neglect going on. And it's subtle.
Starting point is 01:16:15 And it's a parent who is not pursuing their potential in their dreams. And they're neglecting their child when they do it. If you're listening to this, I know that hits home, but most things children get are caught, not taught. They catch it. And if they start to catch it, it's okay to settle. It's okay to say, sweetheart, you can be anything you want. At some point, they get to an age where they go, well, Mama, why aren't you? Why aren't you going for it? Why aren't you happier? My book is called the ultimate guide to happiness and success. Why isn't Mama happier? They see you in the car. They see you getting ready in the morning. They know. And it's neglectful of you if you're not pursuing your happiness, pursuing your potential, pursuing your dream. You're neglecting that child. You've got to get after it. So that was the first time I learned this. And then my life changed. I'm driving in the car one day with my dad. I'm almost turning 15.
Starting point is 01:17:07 I'd never seen my dad cry before, ever. And I didn't see him cry after this day. Well, we're driving to a baseball game. And as my dad's driving, he's crying, which is really weird because my dad was a dude. Like, I've seen my dad in scraps. Side of the freeway banging on a guy. Angel game, banging on a guy. seen him come out of church one Sunday
Starting point is 01:17:29 drop a guy you think I'm kidding come out of St. Dennis Catholic Church on a Sunday just prayed just took communion we get in this Dotson B-210 hatchback and we had stayed in the donut line I saw him talking to some guy in the donut line I'm like alright that didn't look good but it's church
Starting point is 01:17:49 my dad loops around the church it's raining it's misty out my sister's here so she can confirm this story and I watched my dad roll the window down as Dodson and look out and wave the guy over and the guy's like and the guy walks over from inside my dad's vehicle in front of the church he grabs the guy goes boom headbutts this man guy falls to the ground and we just drive off like hail Mary our father that was my dad so to see this same man crying driving me that man never showed up again after this day a gentle man showed up this talk
Starting point is 01:18:29 is very hard for me. A kind man, a much more powerful man. Real men are kind. Real men are gentle. They're so strong they don't have to show you. We're driving and he's crying and he pulls over and he's still not looking at me. I'm looking at my daddy and he goes, Eddie, I'm going to go away and I'm going to listen to this word. I'm going to try to quit drinking one. One, more time. And he looks at me, goes, I'm going to give it one more try. A chapter in my book called One More Try. And I go, Dad, what would be any different this time? You tried a bunch of times. He goes, I'm going to lose you and your sisters. Your mom's taking my family from me. And you and your sisters deserve a dad you can be proud of. Your mom's amazing. She
Starting point is 01:19:26 has a husband. She can respect. So I'm going to give it one more try. I want you to get the lesson here. My dad made the most dramatic change of his life from a place of love. All great decisions. All long-lasting change comes from love, loving for someone else, doing something. You'll do anything for the people you love and your dreams. You always go, I don't know, I'm not motivated. I don't have any, I don't know my passion.
Starting point is 01:19:50 Look real close. People you love and your dreams. My dad did it because he loved our family. It wasn't some big dream to be sober. He loved his family. And he went away. And when he came back, he was not. I said, Daddy, are you never going to drink again? Listen to what he said to me. He said, I don't know.
Starting point is 01:20:05 I know I'm not going to drink for one more day, Eddie, out of time. And that went 35 more years. You know how many times in business and in relationships I've wanted to quit? And I think I've got to make something permanent. Never says never quit. Hey, man, that's a long decision. You know what I've done a bunch of times? I'm just not quitting for today. Just one more day I'm not quitting. One more day I'm not quitting and that started the change of my life and I've looked go ahead you can applaud for my dad and I tell you all this I tell you all this because these lessons in the book I show you how to reprogram your RAS I show you how to manage your time and bend to manipulate the time it's very detailed but if you don't know why you're getting the book why you're doing it it's pointless here's the
Starting point is 01:20:51 most amazing thing I wrote the book I'm done with it it's published thousands of copies have been bought already done a bunch of interviews for the book. And I woke up three weeks ago in the middle of the night, me crying. And something dawned on me. And if you get anything out of today, I want you to listen to what I'm about to say to you. Remember, most people even in this room online think, yeah, that's good, but that's not me. You don't know my track record, man.
Starting point is 01:21:18 I've already tried like 14 things that didn't work. Or I've never really been that motivated. Or you don't know this thing I'm ashamed of. I've got this divorce. I've got this bankruptcy. I got some stuff. If you really knew, man, you'd know. You don't know how I think.
Starting point is 01:21:32 You don't know how average I've been. I'm disqualified. Most human beings think their humanity and their life experience is what disqualifies them. The very opposite is true. If you're going to reach other people, I reach millions of people because I'm not perfect. Because I come from a family like this. Listen to this. I wake up.
Starting point is 01:21:51 I go, my gosh, this never dawned on me. The decision that changed my life to put me here, everybody, is my dad. stopped drinking for his family. I probably am not here. I not watch those examples and caught it. Except it just occurred to me after I wrote the book, but I want to tell you this. I went, I'm crying. Three-fifteen in the morning. Someone helped daddy. Someone helped my dad. I don't know who this precious person is. Some precious human being when my dad was losing his family on his these darkest moments of life, maybe considering taking his own life, some human being came forward and said, I'll help you. Isn't I not amazing that this person has no idea that that one decision
Starting point is 01:22:41 changed Max and Bella's life and my future grandchildren's life? And millions of people's lives, the ripple effect of that one decision, just like the bad decision in Texas, the ripple, this ripples is ridden waves of millions of people, even today because this person had the guts to step up and go, I may not be, see, here's the deal. God does not call the qualified. He qualifies the called. This person, this person rose up in this moment, but that's not the most mind-blowing thing. What qualified them? The thing they were the most ashamed of.
Starting point is 01:23:13 They were a drug addict. They were an alcoholic. Little do they know the temporary pain they put themselves and other people through. On the other side of it, they would meet their other self and then have my dad meet his other self. This person literally know when they were driving and drink it and, into their family or stealing money to get drugs. God was using that experience they thought disqualified them to prep them for the most important moment in my father's life.
Starting point is 01:23:38 And in mind, don't discount your experience. Don't discount your mistakes. These are the things that connect you with people. When you rise up, can I get an amen on that? Say yes. That's what qualifies you. You connect human to human. Perfect people don't help or imperfect people.
Starting point is 01:23:56 Imperfect sinners help imperfect sinners in life. You can reach out and help somebody, but you got to have the courage to take the step. You're not disqualified. You're not invisible, but you can have the guts to make the decision. You've got to get clear on what you want. You've got to get this part of your brain that I teach in the book called the reticular activating system working for you. The RAS is in your prefrontal cortex. It's the filter that reveals everything you believe to be true about you in your life.
Starting point is 01:24:22 It proves you to be true. It also keeps you sane. That's why you don't feel the blood in your right ear right now. You're not consciously. where you go crazy if you were aware of anything. So it's, I call it the matrix. I call it the matrix. It slows things down for you.
Starting point is 01:24:36 Tom Brady's Matrix when he's pre-snap calls the right audible, finds the open receiver, the filter finds the open one. The rookie quarterback who struggles, they call back, they find the covered one. That's the difference between the exact same setup, two different filters. Same with success. I'll prove it to you. I just bought a Tesla.
Starting point is 01:24:56 I kind of like what Musk is doing. I have no idea what he's really doing. doing, but I kind of dig what the guy's up to, right? He probably needs to come on my show so I can actually get it out of him, right? So, but, but I bought this Tesla. I didn't really want one. I'm not going to lie to you. But I buy this Tesla. It's there the next day. I'm driving everyone crazy. I'm driving, I'm like, hey, red Tesla, white Tesla.
Starting point is 01:25:16 Three lanes over, other side of the red. Hey, black Tesla going that way. My wife's like, what the hell is wrong with you? I go, babe, here's the crazy thing. Those Teslers were always there, and I never saw them. Now they're important to me. I see them everywhere. The key thing in life is this decision, those emotions, those thoughts, those meetings you need to have to change your life that you're won more from have to become your testless. And I'll show you how to do it in the book. Just like one guy finds the covered receiver and misses the sale, the other woman sees the open receiver and gets the sale. Here's the conversation for the qualified person. Here's the person in the room or sees a person who's their soulmate instead of missing them. These things change our life. So in the book, I go very deep on these things and I want you to find them. So I'll give you about another one more. This is the part of the talk I'm only doing to serve you because it breaks my heart to give it. My best friend is my dad.
Starting point is 01:26:14 I remember vividly one time walking on the beach with my now wife, we were in high school. And we'd walk on this beach. I go, hey, I'm going to get us one of these beach houses someday. I'm going to get us one of these houses. And she goes, you are? And I'm like, 100% forlutely. yes and I go home I go dad how do you get these beach houses who are these flipping people and my old mama go Eddie I have no idea I've literally never met someone who lives on the end of
Starting point is 01:26:39 the earth the ocean I don't know who they are they probably inherited it all I really believe that and this other little thing that my family was like and if they're that rich they probably screwed some people over and as I became more financially successful I know that that's not true but here's what I figured out when you see a family that's super happy or super super successful or both and they're different things. At one point back in their lineage, they weren't. They weren't. And then, Neo, you know I like the Matrix example? You know what Neo's called in the matrix? The one. And in every family, there's a Neo. There's a the one that eventually shows up in a family and changes the whole family forever. They rise up and they change it all. The Milettes don't get
Starting point is 01:27:23 treated like they used to anymore. The world doesn't have their thumb on the Milet family anymore. We think bigger. We think positive. We're givers now. My nieces, my nephews, my children, don't think anything like I did as a kid, because I'm the damn one. And in your family, you could be the one. And the very fact that you think you're not the one means you probably are. Means you probably are. And you've got to get up and start fighting, get it because I wished for it or dreamed for it. I fought for that. I fought for it. And I do the things in my book that I teach you to be the one. And your family tree will never be the same again when you rise up and become the one. And it's not too late.
Starting point is 01:28:01 And if you think you already did it, there's a bunch of levels past this one. How do I know that? Because I watched the guy fight for one more. My dad, let me show the pictures, guys, if you don't mind. This is the part that's hard for me. I want you to think about your family, not mine. Can you all see the pictures up here? You guys go to my pictures?
Starting point is 01:28:21 There we go. That's me and my great picture of me, by the way, squad. Thank you for selecting that one. Right. Very, very professional. I'll give you an idea of my IQ level when you look at that picture. Look at the photo. Look at my face there.
Starting point is 01:28:36 That just screams low IQ. Low IQ. But he still loved me. We love this little dummy. Look at him. That's me and my dad. That's my best friend. That's my dude.
Starting point is 01:28:51 My dad died knowing every single secret I have and everything about me. Talked every day. When I give a speech like this sometimes and it's good, I still walk off the stage and I go, I'm not called. I can't call him. Anytime something greats happens. Dad, we're number one on Amazon. I can't tell him.
Starting point is 01:29:13 This is me and my dad at someone's wedding. I was actually a decent looking man at one point in my life. And my dad was a real good looking dude once he cleaned up and got sober. That's me and my dad. This is the three Ed Milettes. I'm actually Edward Michael Joseph Milet, the third. And I'm proud of it. That middle dude, there is my papa.
Starting point is 01:29:36 Puppa's a stud. Puppa didn't finish fourth grade. But he stormed the beaches of Normandy on D-Day. Yeah. Stormed the beaches of Normandy, man. Dude on the left's my dad. Packing on the pounds back in those days. Now they look at it.
Starting point is 01:29:59 Right after that picture was taking, Papa passed away. It's the last picture I ever took with him. And something occurred to me. I'm now the Edmai Let on the, other side of that picture. And dad's now the Edmight in the center. And I remember thinking,
Starting point is 01:30:16 I wonder how much more time I had with my dad in the center before I'm in the center. And I'm the last Edmight. There'd be only one more at my left. And I didn't know it, but my dad and I were playing golf this day. My favorite thing to do in the world to play golf with my dad, we're not good golfers.
Starting point is 01:30:37 I had five hours with my best friend in a golf cart. And we just talked, man, deep stuff, faith, religion, politics. And we disagreed on every single one of those topics. And I loved him. It also shows you that you can literally love someone who you don't necessarily agree with on everything. That's something the world should actually look into right now, right? And my dad, my dad and I just talked deep. That day, he was breathing heavy.
Starting point is 01:31:07 My dad had my deep voice, but this day I was like, I'm like, what is, hey, I go, dad, pick it up. There's people behind us. He goes, yeah, I need to get it. I don't know, man, my chest. I go, go get that crap looked at. Let's go. My dad was young.
Starting point is 01:31:22 Worked out every day. Hadn't had a drink in 35 years. Hadn't smoked in like 25 years. Week later, he had a 12-hour surgery to remove a tumor the size of a football from his chest. And they didn't get all of it. And he got diagnosed with something called liposarcoma. And when it happened, he goes,
Starting point is 01:31:42 because my dad's a duty goes listen to me i'm going to fight this one time and that's it because when i'm done fighting it you guys aren't going to be feeling sorry for you for eight years i'm not going to be a burden to my family i'm not doing all that stuff i'll do this chemo radiation whatever got to do surgery once that led to eight years multiple surgeries chemo radiation new chemo proton therapy and as he was going through this treatment i'd say dad why are you doing this why are you he's in pain he would only tell me the suffering he never complained anybody else i said dad why are you doing it We'd go golf now. He's like, look, I'll play three holes. You play all 18. Just to be with me. My dad's this kind of dude. I've owned five jets. All of my jets are parked with an almost walking
Starting point is 01:32:24 distance of my dad's house. And my dad's never been on one of them. Never been on one of them. I said, Dad, let's get in the jet, man. It's your dad, right? You got money now. You're like, let's go to Maui, play golf. I'm going to Hawaii. He goes, Eddie, why would I go all the way to Maui to play golf with my best friend? We could just play here in Chino. I don't care about the golf course. I care about the time with my son. And he would never, ever, ever go. And so the golf thing was a huge thing for he and I.
Starting point is 01:32:51 And I said, Dad, why are you fighting like this? All the treatments? He goes, you know, man, maybe if I fight this a little longer, I'll get to go to one more wedding for my granddaughters. Maybe I'll go to one more graduation from my grandkids. Maybe I'll see my grandson play one more basketball game. And he tells me, he goes, you know, when you're threatened with never had having any more one more's is when you understand the value of it Eddie they're precious when
Starting point is 01:33:18 you threaten with not having any more one more's you know how powerful they are when you have them and then the treatment started I'm gonna hold this together that's me and my dad a few years into treatment you can see it on them can't you you can see the poison in his body every time I would see my dad I knew I was losing him What's the good thing? In the old days when my dad was healthy, if I was in a meeting and the phone rang, call them back. Now, whoever I was with, hey, and I'm talking about I've been with some important people.
Starting point is 01:34:03 Hey, it's my dad. Hang on a minute. What's up, Dad? I want you to notice what my dad's wearing in the pictures here. That's his golf shirt and his glasses. See that shirt? You can see it, right? You can see it on it, all that.
Starting point is 01:34:39 So he go for one more day with his grandkids. One more talk with me. Still got that golf shirt on. This is my dad in the hospital. He went in multiple times. I want you to notice something about my dad. You're not wearing a hospital garment, is he? Got his golf shirt and slacks on.
Starting point is 01:35:05 My dad was a proud man. My dad would get up every morning in the hospital, struggling to breathe. Sometimes 20 breaths, sometimes three a minute, sometimes 45. He would get up every morning. morning, shave, clean up, put his golf outfit on. Get back into bed. It's a proud man. He'd tell me, I'd call him. I go, how's the day going? He goes, I shot 72 today. We played a great golf course. Remember that one we played? He goes, yeah, I shot 72. Went through every shot with you. Had my conversation with that. I go, how did I play? He goes, he played like crap. He shot 88.
Starting point is 01:35:42 Still had a sense of humor, except it was, you play like crap. This day, I called him. I said, Dad, everything going good. Michelle said, I need to call you. Something's going on. My sister had called me. I said, what's going on? He goes, hey. I said, Dad, I can't come get you.
Starting point is 01:36:11 Things are going to turn around. We're going to get you another steroid shot, man. Things are going to turn around. He goes, listen to me. I said, I'll call you a doctor. I'll call the doctor. I said, hey, dad's talking crazy. He goes, Eddie, I'll never forget how he said it.
Starting point is 01:36:53 He goes, they know. I said, who's they? He said someone who's going to die. This is six hours later. That's my dad being wheeled into his home one last time. I flashed all the way back to that front door as a little boy, watching this man walk through. Now I watch him come through the door the last time.
Starting point is 01:37:33 A totally different man lived magnificently, completely changed his life. That's my mom. watching her husband of 50 plus years come into their home one more time. You think about a lot of stuff when you face with that situation. But my dad I know was really, really proud of the difference he had made in his life. This is me holding my dad's hand. He's got about one more hour right there.
Starting point is 01:38:21 If you have parents that are alive, someday they're going to have one more day. have one more day someday they're going to have one more hour someday they're going to take one last breath so will you so will you my dad woke up I'm so me goes I'm so proud of you I can't believe God gave you to me as my only son I love you anyway and we lost him I share this with you because you need to begin with the end in mind of your life. Who do you want to be in those moments? What do you want to accomplish? Who do you want to help? What emotions do you want have had? What's going to matter to you? What are the memories
Starting point is 01:39:28 going to be? What's your legacy going to be? My dad's not on Instagram. My dad's not worth millions of dollars, but he lived a rich life. And so can you. If your parents have passed away or are gone or someone you love, honor them with who you become. I'm honoring him right now. I'm honoring him with this book. I'm honoring him with who I'm trying to become in my life. Let me ask you a question. When these one mores are gone and you got one left and I say you can now you get it well that one more rap matters doesn't it that one more call matters doesn't it that one more thing well they're huge when you don't have any more of them they're huge what if I said to you if you have children like these precious parents in Texas when they left that day you have one more moment with them
Starting point is 01:40:15 you get one more talk with that precious child of yours now how would you approach those times you see your children we see them all hey babe hey let me let me get you it off the phone. I'll be, stop that. What if it was one more time you get to this person you're in love with that you're married to your girl, but I said you get one more chance to hold their hand, one more dance with them. What have you started to approach when you saw them now? How do they have one more? How much more precious and beautiful and magnified is the moment? What if you approach your meeting that way the next meeting? What is my last meeting? It's my last post. The last person I'm going to meet here at this event. The last person online I'm texting with.
Starting point is 01:40:54 the magnitude the life changes when you understand the power of one more you understand them and i want this event to change your life i want you to start to say my gosh i'll get all these tools yeah i'll help all these families in texas yeah but i started by your life matters someday you'll be my dad someday i'll be my dad and when i picked up my dad's stuff my dad was a quiet man i had no idea my dad worked hard he provided good for his family and my mom said well you go upstairs and pick up your dad's stuff for him for me. I don't want to go up and I went up to my dad's bathroom and I saw the stuff he praised with in his book and then all over his counter were these index cards with names and dates on them. And some of them are people's birthdays and some of them are their really important birthday,
Starting point is 01:41:42 which is their sobriety birthday. These are all people my dad paid forward like the person helped him. So remember that guy that helped my dad or that woman? My dad did that for thousands of people and I didn't know it. This is just August. Just one of the cards for August. These are the July people. In fact, when I go around town, most people would see my dad go, is Edmai let your son? Is Edmai let your son?
Starting point is 01:42:06 But every once in a while when I drive around, people go, is Ed my let your dad? And I'd go, yeah, they go, I can't tell you, but he called me on my birthday. What my dad would do is write down their sobriety birthday and call each of these hundreds of them, thousands of them. Hey, happy birthday. Do it one more day. Do it one more day. In fact, my dad never celebrated his actual birthday again after that day in the car. My dad celebrated only a sobriety birthday.
Starting point is 01:42:34 Only my dad, by the way, would get sober on 420. That's my dad's sobriety birthday. Only that clown. Only that dude. And my dad didn't want a funeral service so we didn't do one, but then all of his friends and his program did. And my dad had this weird thing. My dad worked in like the Beverly Hills fancy area, but we kind of lived in like average middle
Starting point is 01:42:54 America sometimes hood. So at my dad's life celebration, all kinds of people stood up. And something that's, I've heard thousands of times, I heard differently this time. Because person after person got up and said, Ed Milet changed my life. Except it wasn't me. It was him. The first one got up here's a very well-known actor. Hey, listen, I was at a meeting and this quiet man walked across and extended his hand and said, I'm Ed Milet. I'm here to help you. And that led to 30 years of coffee shop talks, late nine text messages, phone calls, always telling me, one more day, one more decision. Next person gets up, woman.
Starting point is 01:43:28 Ed Milet changed my life 24 years ago. I was in Pomona at a meeting, and he walked up and said, I'm Ed, if I could ever help you, and he helped me get sober. And that led him picking me up at a bar when I was about to drink it. Coming over at midnight and pulling me out of somewhere, 6 a.m. text messages, 5.30 a.m. breakfast. Next guy gets a big, huge Samoan dude. I was incarcerated for 20 years.
Starting point is 01:43:47 I never liked a white man or a white person in my life. I got out. I had to go to a mandatory meeting. This man in a red sweater walked up to me. Look like Mr. Rogers. This is the same dude who beat a guy up at church 30 years ago. It said, I'm Ed Milette. And this guy says, he had the kindest eyes, these blue eyes.
Starting point is 01:44:07 He was a man's man, but he was so gentle and kind. He said, hey, if I can ever help you, I've been sober for 20 years now. I've had thousands of conversations with Ed Milet. In fact, before my dad died, he was on oxygen, struggling to breathing his phone was ringing. He's Debbie. That's my mom's day. Debbie, who's on the phone? My mom goes, you can't take a phone call right now. She says, it's Raul. No one would know my dad did this. It's not getting posted on Instagram, but you get your standards in life. 20 minutes on the phone with him. One more day, brother. Helping person after person just like he was
Starting point is 01:44:54 helped. I believe you were born to do something great with your life. I think I said that in the beginning. And I think there's some big ways you're going to do it. And I think there's some big ways you're going to do it. think there's little ways that seem small that have ripple effects. My dad lived a great life. He was both happy and successful because he helped people. The day my dad got sober, he came back and got me a job that changed my life. He said, I was living in his house. I was unemployed. That's how my business career started because I got you a job. It's at this place. I said, what is it? He goes, you don't get to pick, dude. You're eating out of my fridge. Get your butt down there. And I go down there and it's an orphanage. McKinley home for boys. I end up in cottage eight. All my boys in that cottage
Starting point is 01:45:29 were wards of the court. Their parents were either dead, incarcerated, or had actually molested my boys. Eight to ten-year-old boys. And when I walked in the first day, they all turned and looked at me. Who's the new guy? I had no qualifications to be there. I didn't have kids of my own. I'm not a psychologist. I had a big ego as a baseball player. And all of a sudden, that led to me getting them ready for school every day, taking them trick-or-treating, being there on Christmas Day with them, be there when their uncle stood them up for Thanksgiving. These boys became my sons, and I became their father figure at 22 years old. And I found something when I worked there that launched my business career that'll blow your mind. All these boys wanted. Listen to me. With someone to love them,
Starting point is 01:46:12 care about them. Here's a big one most people don't do for each other. Believe in them. You believe in somebody? You tell them their gifts. You are one on maybe three or four people in their entire existence, man. And you don't have to be perfect to believe in somebody. I believe you love care believe and then just show me how to do better eddie when i've started all my business no matter what they are chips chocolate coaching financial services speed fit fitness stuff whatever it is i know every person i deal with wants me to love them care about them believe in them and just show them how to do something better with my product or my company it's changed my life and it'll change your life if you've got the courage to reach out and help one more person start to know you matter you're you're
Starting point is 01:46:59 important. You don't know the invisible difference you're going to make. And let me tell you something. There's invisible progress in life. I got two things for you to finish. I have a chapter in the book about compound pounding. You listen to me on this, everybody around the world. You're making more progress and you're closer to your dream than you think. I think I said that in the beginning. I went to a party for a bunch of five-year-olds and they got this pinata. And the first kid gets up and hits the pinata. Wack, whack, whack, whack. No candy comes out of the pinata. He kind of quits and goes away. It's kind of like an entrepreneur. They get the next kid, blindfold him, spin his little butt around. He's, you know, like, that's how we all earned business. No idea. Then we direct him.
Starting point is 01:47:35 He's hitting the pinata. No candy comes out. Third kid, hits the heck out of it. What these kids didn't know is they were compound pounded. It didn't show, but they were breaking that pinata down invisibly. You all with me on that? Say yes. The last kid, the kid, no one wanted to pick, the scrawny kid, the nerdy kid, the one no one was talking to. He gets the bat last. And he walks up with weakest swing you ever seen hits at once, boop, all the candy comes out. And everybody celebrates, because everyone else was making the invisible progress. Was it the last hit that broke it open or the cumulative hits? Which was it? The cumulative hits. Most people in life quit before the candy comes out of their business, their body, their relationships, not knowing they're much closer
Starting point is 01:48:19 to the dream than they think they are. But the progress is invisible. You've got to keep hitting that pinata in your life. Keep taking swings. One more swing. One more swing. One more swing. one more swing knowing you're making invisible progress why here's why my dad's in heaven and let me tell i know he's in heaven because i'm going right behind him and i have this philosophy you've heard me say this before somebody but i want you to hear this differently today based on the one more's differently today because you're going to be faced where you're my dad someday see i think when you go to heaven i want the lord to go hey well done good and faithful servant but i know something he's going to introduce me to the man he made me to be. He's going to introduce you to the woman you were capable of becoming. Remember when I said
Starting point is 01:49:01 you're neglecting your kids? When you're not chasing your dreams and your potential, you're actually neglecting you. You're neglecting your spirit. You're neglecting your soul. You're neglecting the very reason you were born. Nothing makes me more proud than to see someone chasing their potential, chasing that happiness, chasing that bliss. I don't care if the candies come out yet. I care that you swing. See, I want to meet this dude I was born to be. I'm going to say, man, I've been chasing you all my life. Every decision I made, I messed a lot of them up, but I get back on track. I'm trying to catch you.
Starting point is 01:49:32 And I want him to go, you did it, man. You caught me. You had all the memories, all the moments, all the contribution, all the difference, all the stuff, man. You did it. You maxed out your life. To me, that's heaven. I did it. I could tell you that man's hand I was holding at the end there.
Starting point is 01:49:51 He did it. And he didn't do it the first 35 years. He didn't do it at all. And then he started chasing that man. And he caught him. He helped so many people. Quiet, simple man who just loved people who used his faults, his frailties, his mistakes, his sins, his weaknesses, his fears to help other people.
Starting point is 01:50:16 Hell, you meet her, you meet him. Amen, I don't recognize you. Total strangers. You didn't do it. You didn't have the moments. You didn't have the memories. You didn't help the people. You didn't feel it.
Starting point is 01:50:36 You neglected your family. You neglected yourself. I don't want that for you. I want you to rise up and go to heaven someday. You all with me on that? All right, listen, if this first session helped you, stick around, get a book, come to the next one, order some more books. You get to spend the day with the great Pete Vargas. I will be up here
Starting point is 01:50:55 throughout the day. But these people I got coming are so good, you should be sick of me by now. So hopefully I gave you something to hold on to. God bless you. Max out. Thank you. Old music. Not what you want to hear when a pipe dispersed in your basement is flooding. That's why intact insurance answers two million claim calls per year within 20 seconds. So instead of hearing this lovely track, you'll hear this in seconds. Hello, Intact Insurance. unlock unlimited free grocery delivery with PC Express Pass. Shop online and get the same low No Frills prices delivered.
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