THE ED MYLETT SHOW - Tim Grover - Becoming Relentless

Episode Date: December 12, 2017

Ed Mylett interviews national bestselling author and CEO of ATTACK Athletics Tim Grover this week! Tim is world-renowned for his legendary work with elite champions and Hall of Famers, including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds other NFL, MLB, NBA, and Olympic athletes, he is the preeminent authority on the science and art of physical and mental dominance and achieving excellence. 

Welcome to Champions Forum hosted by Ed Mylet. Welcome to the Ed Mylet show. I have been looking forward to doing this program for a long time. Ever since I've read this book, I could do a big introduction for this man, but I thought I'd read what Kobe Bryant said about it. And so, this is the gentleman sitting to my right. Tim Grover knows more than anyone about the mental side of sports. And I would amend that and just tell you life, life, business, success overall. This book is a blueprint for discovering what you're

capable of achieving, getting results you never imagined, reaching the highest level of success, and then going even higher. And so that is Tim Grover, the author of this incredible book that we're going to talk about today. Relentless. Tim, thanks for being here, brother. Thank you, partner. Appreciate you. Thank you. So good to have you here. So let's talk a little bit about, let's get the basic stuff in the book, because I really want to talk about you. But if we don't get to the basic stuff of the book, we're going to have a hard time.

Well, first thing I want to say is, you know, when you talked about where Kobe's quote he said about sports. Yeah. It's in life, it's in business, a sport. 100%. It's in about competing, winning, losing, you know, keeping score, everybody keeps score. Right. Everywhere they say it, they don't know everybody keeps score.

You may not keep your score, but somebody else is keeping your score They're always looking so when you're talking about relentless and we talk about sports life is a sport Okay, business is a sport. It's all about competitiveness. It's about being competitive. It's about winning It's about helping. It's about succeeding. It's about failure. It's about success That's everything you see in sports. That's what you see in sports, that's what you see in life, that's what you see in business. So true, well I read the book, that's what I thought,

because I played a sport when I was younger. What did you play? I played baseball. Okay. Lefty, how do you know that? What's the kind of, I know that's the, no, it's just kind of a decision it.

Wow, you know the body, man. Yeah, I was a lefty. Not a very good one, that's why we're sitting here. I think you did, okay. I did, okay. But I was right, you're right about the book though. Everything I read in the book applies to life.

It's, there's sports metaphors and sports stories in it, but it's really about life. It's really about anything in life. You can apply this to your sport, to your business, to your family. And I want to get into you, because I think your story is the most fast thing, but I want to have the premise first of the book

so that when I ask you stuff about you people will understand it. So the basic part of the book so that when I ask you stuff about you people understand it. So the basic part of the book that struck me is about these cleaners that you have. But can you talk just real quick? You talk about closers, cool, or coolers, closers, and cleaners. Right. What's that mean? What's the difference between the three? Well, what we did was when I started working with Michael and I'm watching him compete and do all these different things.

And they were like, okay, oh, he's a closer, he's a closer, he's a closer. Then when we were down in the Barcelona Olympics and this where everybody was a top player on their team, you know, you had Charles Barkley, you had Chris Mullin, you had Patrick Unig, you and David Robbins, you had all these individuals playing on the basketball course, Scottie Pippin, and I was fortunate enough to watch these pick-up games. And then even the best of the best, Magic Johnson, Harry Bird, all these people,

you look at Michael and you just say, he's on a different level. Really? Just on a different level. So calling him a closer was an insult, because he was just that much better, and when the competitiveness increased and the intensity was higher,

he just took it up to another level. So I just said, I had to come up for another term for it. I said, you know what, he's just cleaning everybody. All right. So that's, I came up with a term cleaner. But let's go, you know, we have the coolers, we have the closers, and we have the cleaners. A cooler's an individual, you know, it's their average.

All right? And there's nothing, there's nothing wrong with that. Everyone thinks all of your average in certain businesses and certain jobs, you can't be average. Right. All right. But for some individuals being average, they show up, if they have a nine to five job,

they show up at nine o'clock. They don't show up at 8.45. Yeah. They don't show up at 8.30. They show up, if they have a nine to five job, they show up at nine o'clock. They don't show up at 8.45. They don't show up at 8.30, they show up at nine, they leave at five. Even if they have more work to do, three more phone calls to make, I'm off the clock, I'm done, I'm going home. Okay, and those are your coolers.

That's a cooler. And every company needs them. You don't want a cooler as your surgeon if you're going to the hospital? No, exactly. Exactly. Everybody need, every job has one, they all know who they are, then you have the closers. Closers are a level above that. They're the individuals that can almost, they get you that end result, no matter, almost every single time, no matter what happens. As long as a lot of adversity isn't thrown at them, they follow the playbook, they know exactly what to do,

but when too many variables get thrown at them, they're kind of like, I can't do this. A cleaner is an individual that's going to get you that end result. Over and over again, no matter what's thrown at them. It doesn't matter what the circumstances are, what crisis they have going on at work, what crisis they have going on at home, they know how to separate the two, they're gonna get you that end result. Not one time, not two times, but over and over again,

because what they did before doesn't matter. Is that one of the traits of a clear, they can repeat it? It's one of the most important traits. The two most the traits of a clear they can repeat it? It's one of the most important traits. The two most important traits of a cleaner is one, they can do it many, many times. Repeat over and over again. And this is the most difficult one.

Is can they elevate the individuals around them? Which is the most difficult. You have a lot of players, you go at dealing in sports, you have a lot of people in business They're successful for themselves. Yeah, okay, or the team. They put up great numbers But the team never wins All right, you know in business when the owner or the CEO when he wins if he's a cleaner Everybody in that business from the top person all the way down to the last person, they all win.

When sports, if you bring out the best out of all your teammates, you elevate, not only your teammates, you elevate the equipment manager, the staff, the people you have, no idea, the people that handle the tickets. Everybody's game is elevated because they have to, because the cleaners not going to come down to your level, you got to come up to theirs. Wow. That's interesting. Wow.

You're making me think on the flyer. No, I was thinking early in my business career, I was really obviously a cooler in the beginning. I don't know where I am now, but what was interesting is that I remember about halfway through my curthinking. I've done okay, but I really elevated the games of the people around me. You know, because that's how you measure any leader in business, not just in

sports, but as if the people around them are winning, then you got a chance to be a cleaner. But the interesting thing about the book for me, so he's worked with Michael Jordan and Kobe Bryant and Dwayne Wade and hundreds of other athletes. But the first cleaner in your life was the guy that interested me kind of the most in the book. And that's your dad. Yeah.

And actually, that was my favorite part of the book, to be honest with you, was your dad. Your dad was your first cleaner, wasn't he? Still is. I can see it on your face, as a matter of fact. Look at you. And talk just for a second, because this just blew my mind,

is your dad that come from India, right? Yes. Right? And your dad that come from India, right? Yes. And your dad, you're in the cab. You just get here, you're in the cab. Just get here, yup. And my mom's already here. So I've looked herself as a nurse. And what my dad, it was easier for my mom to get her license here

as a nurse practitioner, and that was for my dad to get his license as a doctor, an MD. And he wasn't able to get the license. We still came over. We're sitting in the cab and he's counting the money and the meter gets to, I forget what the number was and my dad tells the cab driver, stop. And you're a little boy, right?

We're a little boy. I was four years old. He said, stop. And we're a little boy, right? We're a little boy. I was four years old. He said, stop. And we're like, what's going on? And my dad goes, hey, listen, we're in a new country. I want you to enjoy the scenery. So we get out and grab all the luggage. Excuse me, I get real emotional.

I'm just wondering. That's awesome. And we're walking down the street. And we're walking down the street. That's awesome, son. You got it. We're walking down the street with his luggage and he's showing us a different scenery and so forth. Never knew he didn't have any more money in his pocket.

Wow, wow, amazing. But he got it there. Got you there, that's so powerful. You imagine that little boy walking down that street turns out to be you, and then amazing, you're dead, sewing those seeds into you. Yeah, such an, I read that story in the book, man. And I was doing what you were doing.

So I'm on an airplane reading the book. And my next to me asked me, are you OK? And I said, yeah, I'm OK. But I was picturing you because I've seen you at interviews this little boy walking down the street and his dad having to do that and having the ability to protect you from knowing what was actually really going on there. And there's moments like that that define you as long as you remember.

They can define you both ways. You can look at it and say, you know what? You can use that as an excuse. My dad came to this country, he didn't have any money, he never gave me anything, he never did this and people do that. Or you can look at it and say, he gave us everything. Wow. Your dad is this central figure of the cleaner that I see.

Yes. And there's another part of the book, if you don't mind talking about it real quick, but is where you learned about, you just got to get it done. You got to get it done. You got to get it done. And so your dad, I think, worked on cadavers, is that right? Yes. So, you know, he came over to the country

and they wouldn't accept his educational that he did, you know, in his license in India and that what he had to, in order to get it done here was just too much time. It was too much time, he wouldn't be able to work. So, at the Northwestern University, they gave him a job as a degreaser, right? Well, what's a degreaser?

Yeah, what is it? So, what's a degreaser? So, I don't know how medical school is taught now these days, but back then, you had cadavers, okay? And in order to preserve the cadaver, you filled it with formaldehyde so it can last the whole semester and quarter and so forth, all right? But after the quarter is over, whether semester is over with, guess what? You gotta dispose of them. When they're filled with formaldehyde,

they weigh anywhere from five to 600 pounds. So you just can't, you know, it's not like you get a garbage truck and just toss them in. So what you have to do is there's an individual that has to take these bodies, they have to dismantle them, you know, and throw them into a furnace.

Oh, boy. Okay. That was my dad's job. He went from where he was to doing that to provide for your family. Exactly. To provide for the family. And that's exactly what he told me. He said, this is what you do. Sometimes you have to do to provide for your family.

It doesn't bring you in there when you're a little guy. So they can't afford. My parents couldn't afford babysitters. One work night, one worked during the day So when there was no when there was no school All right My mom's resting because she just worked the night shift All right, so guess what we go to work with our we go to work with our dad

Okay, right go to work with our dad, you know, and my dad's into things You know, he can't let the kids run around my dad's in the the thing, we're in the gear, and everything he answers, he answers, he goes, this is what I do. Hand you a song. Yeah, it's a bone song. This is what I do. How old are you, roughly, this time? I was six.

Oh my God. I tried to tell people, I was the original dexter. Ha-ha-ha. Ha-ha-ha. Six years old. You got a bone saw in your hands. Bone saw. Oh my God.

All right. What was the lesson for you from that? Well, it's just like, listen, you do whatever's necessary. Just because you have this kind of status somewhere else, doesn't mean you're always going to have it. You're not always going, you're not always going to have it. And this is the one thing that's I find very interesting is when people become successful, okay?

They always say, I don't do that anymore. What do you mean you don't do that anymore? You should do that and then something. What do you mean you don't do that anymore? The most successful people know and can do it all. Can do it all, okay, Michael. You know what, He never, when he played, he would go around, pick up the towels in the gym after practice, put the basketball,

really? Put the basketball. Michael Jordan. Michael Jordan. Colby did the same thing. Put the basketballs away. All right. Do it. Just do whatever, whatever it's supposed to do. He, he practiced, got his own game gear together. Now people have these stylus and so forth. They put their clothes together, Michael put his own stuff together. It's just like, handled his own tickets. Kobe did the same thing. So it's just like, hey, just because I'm now the superstar. All right. I still wanted, I still have to do the things that got me there because it reminds me of what I did and what it took to get to get to this level. You build this background here, so you go get your education. And how in the hell do you go from

being a D2 basketball player? I was actually a D1 basketball player. A mid major, small school. No, you were a really good player. So you were the real deal. Okay, so you're really good player. So you go through that, you get your education, you start and business does attack athletics now exist at that time? Oh, no. Okay. Okay. I go, I get my master's degree, I get a job at a health club, minimum salary for everybody in here, my minimum salary when I started day one was $3.75. Big bucks. Big dollars. Okay. With a's degree now. We're the master's degree. But what I was forced enough to understand is like,

okay, even though I have the education and it's up in here, I haven't really learned or mastered my craft on how to apply it. So get a job in a health club, start training people in a health club everybody from wow women children overweight by whatever whatever whatever they need it whatever they need it Learned made mistakes figured things out got my craft got really really really honed in on Understanding how the body moves how to get results here, how to do this. But then I was like, you know, I'm only using 10% of what I learned. Because you know, people come in where they work out.

I want to lose weight. Yeah, that's the first thing. I got too much around the midsection. I want to lose weight. My thighs are too big, whatever it is. All right. All right, here's a program. This is what you do.

This is what goes on, whatever it is, sorry. All right, here's a program. This is what you do, this is what goes on. Here it is. But I had so much knowledge in there. I was like, how can I do this? I want to apply it with athletes and so forth. So I kind of started a little training program, working with the kids and so forth, just making sure I knew what I was doing.

And then I saw an article in the paper said how Michael Jordan was tired of taking the physical abuse from the Detroit Pistons and he wanted to get stronger. So I reached out. The bad boys are beating them up back in the day. Yes, so I reached out to the team physician who was Dr. John Hefford at the time

and the athletic trainer who was Mark Files. And I reached out to them, I said, hey, this is my background what this is what I do and Forson off I was able to make contact with them They brought me in and this process lasted for almost six months, you know They drilled me on questions and made sure I wasn't somebody that was just BS and I made sure I knew Exactly what I was what I was talking about said, you know what, you might be, you might be a good fit.

So they made an arrangement for me to meet Michael. I met Michael at his house. We went through this whole discussion thing. And you know, Michael said I'll give you 30 days, 30 days turned into 15 years. Oh my God. You know, wow. Let's see.

You got this other career. How many guys have the gut state who make the phone call to them? I mean, was this like a dream you had I want to get with professional athletes? I always told people when they said, so when I got my degree, okay, my bachelor's degree back then, it was PE slash kinesiology. So everyone, PE is, oh, you're going to be a gym teacher. No No I'm a trained professional athlete. Somebody else will be or you're gonna be a gym teacher. No I'm a trained professional athlete. So if you keep telling yourself something over and over again are you start to believe it but once you

start to believe it you got to figure out the path to make it happen. And most people you know they'll tell themselves something, but then when they gotta go through that path, that path is not straight. Okay, usually that path goes down first. Yes. And I have a saying, I said, you know, the road to paradise starts in hell.

Yeah, it does. That's where it starts. All right, so many people are willing to do that. No, they're not, you know what? Here's the thing, I deliver a different message. You do. I deal with a truth. It's a true one.

That's the same guy. It's a true one. To deal with truth and I deal with reality. And you know what happens? People don't want to hear the truth. They don't want to deal with reality. Why? Because it's too tough.

Everyone has the ability to change the story. You know, when we were talking about coolers, closers, and cleaners, you know, we talk about, hey, you talk about a cooler, a cooler is an individual that loves to tell stories. They love to tell stories. All right, they're the, everyone's picturing coolers right now.

Yeah, so they, you know, they got to stack a books on the shelf and they read every self-help book. And one minute they're following this person on Instagram and the next minute they're listening to somebody else. They're always looking for that quick fix. All right, cleaners have the ability to change the story. You know, difficult it is to change a story, but in order to change the story. You know, difficult it is to change a story, but in order to change a story,

you gotta put something on the line. People are afraid to put things on the line. Did you put literally your whole reputation on the line to get it in with these guys? And you spend 15 years with this guy. 15 years with this guy. But the greatest athlete out there, and people say, oh, it's never going to happen.

He doesn't need any help. But you know what I've learned is, you know why Tom Brady is so freaking good? Because he's willing to seek out help, no matter how good he is. And he lets the people around them do their job. People all of a sudden, people become experts in everything else. Listen, Michael Jordan's a basketball player. All right. He's like, I don't want to know what you're doing. Just do it. This is the result I need. Just do it. Coby, on the other hand, you had to explain everything. him. He wanted to know the details.

I'm curious with both those guys. Would you have to, the other part of it is they bust their ass and do the work, right? With those guys, I would sense, I'm telling you from wrong, with your real cleaners, you almost have to reel in their work ethic, not reel it out of them. You're 100% right on that. These are the guys, you don't tell them to show up early, to take extra shots, to get in their treatments. This is what time is. These are the guys you guys,'t tell them to show up early, to take extra shots, to get in their treatments. This is what time is.

Well, these are the guys, you gotta say, hey, listen, enough. You gotta go. You gotta go. You've done more than you share. Come on, that's it. You gotta reel them in. You gotta reel them in. But those are the individuals.

The more successful you become, it's funny. You see this in sports, and you deal with a lot of, you deal with a lot of athletes, you know, in a different realm, but it's funny, the more successful they become, the bigger their followers and entourage become. No question. All right.

But your real, real successful people, their circles are so freaking small. You're literally on my question. One of the things you said here about that circle is you said there's a loneliness to a degree to being a cleaner. That's my next thing on here is exactly what you said. What do you mean by that? That their circle is small or that because there's not that many guys they can relate to. What does that mean? You said there's a loneliness of being a cleaner. You know what, when you look at, this is what I say this. You know what the best friend becomes of a cleaner distance.

Yeah. Because you got to distance yourself from the competition. You end up distancing yourself from your friends. Sometimes you end up distancing yourself from your family. And that's what happened because you start off in this small group with everybody. And everyone's trying to do the same thing. And then now you've become a little bit more successful. So you've disdanced yourself from the people

that aren't successful. They're trying to come up and then you've taken another step so you've gone a little farther. Now, listen, nobody wants to miss their kids' events. Nobody, you don't want to miss the concert, you don't want to miss their sporting event, you don't want to do this, all right? It happens.

It happens. It just does. So that distance, the more successful you come, you just, you end up creating that, you end up creating that distance. And it's funny, you know, we idolize individuals, you know, we want to sit here and we want to be part of the right click. Or we want to be part of the right for fraternity, sorority.

We make sure you get invited to the right party. Your kids have to be in this social group. And who's the people we idolize most, the ones that stand alone? Oh my gosh, it's so good. That's the ones, that's the ones we idolize are the ones that we stand alone. But yet you're so worried about worrying about what this person says and what this person thinks. If you really, really think about it, look at your circle, look at your entourage, okay? circle, look at your entourage, okay? You think they're helping you, okay? Majority of them are holding you back. The last five minutes here, you should pause this and just go replay these last five minutes because everything you just said, brother, is so freaking powerful

and true about success. Every single word of that. So many people are held back by worrying about what the people around them think, or actually what the other people around them say to them, rather than being willing to stand out and be bold with it. The thing about the book, anytime you have someone you want to promote their book, I'm just telling you, I like to read books that teach me things,

and this taught me a ton, right? But my favorite books at this point in my life, because I don't know where I'm at on the cooler, closer, cleaner thing, but I can tell you, it just confirmed so many things to me. I'm like, wow, I'm not crazy. And this is freaking true. What he's saying right here is true. It applies to success in every single area. And I, the last five minutes, I'm going to tell you that is the thing that I see that holds most business people, especially in this age of the selfie and the likes and that people are obsessed with everybody thinks about them and they're afraid

to stand alone. They are afraid to stand alone. You spend more time here. Let's so we're both workout guys. We like to go to that. We like to go to the gym. All right. How many times have you seen people in the gym? They spend more time on their playlist, taking pictures, doing stuff, instead of getting their work out done. So true. It's just like, you know, and here's the thing.

All right, you're a very intense person. I can tell, okay, I'm a very intense person. All right, we value our time. Yes. Okay. How do you get results in the gym? It isn't about spending two to three hours working out. People say, I spend three hours. You didn't spend three hours, you met,

by the time you pulled into the parking lot, that by the time you changed, got some breakfast, put your workout clothes on, talk to eight people, did all that stuff, you were there for three hours. You did your three hours, no intensity. All right, all right. People talk about, hey, you know, you post a couple of workout things you're seeing,

you're a buff guy, or you're in a great shape. All right, people say, Ed, I want to look like you, all right. They don't see what it takes to look like you. Not only in the gym, outside of the gym, the intensity that's there. You're in the gym and I'm assuming. The intensity that's there. You're in the gym and I'm assuming you work out with music. You got some headphones on.

You got to get a certain amount of stuff done and a certain amount of time. All right, you're in this intense. I have somebody comes up to you. Yeah. Okay. And you don't want to be rude to them. So you die, you take your headphones off,

they ask you question, they want to take a picture with you, I recognize you from so and so on. All right, and then the question is, how do I get to look like? Well, the one way you get to look like me is lead me to have a long, you. I recognize you from so and so on. All right, and then the question is, how do I get to look like? Well, the one way you get to look like me is leave me to have a long, so I can do that. Exactly.

And start lifting, start hitting the weight. Start lifting. It's the intensity that you have. It has to be in everything you do. You have to be an intense person in your workouts. The way you eat, okay, that's intensity. How do you fuel up your metabolism rate? So you burn in these calories so you can get that definition.

That's intensity. How do you get to be successful? You know, oh man, he or she, he's so intense. No, you know what? He and she, that's how you're supposed to be. You're at a different level. And that's why I said, the intensity is so important. That's how you're supposed to be. You're at a different level. And that's why I said, the intensity is so important.

It's what really separates those individuals. And you can't get into that zone and you can't get arms and abs like Ed. You can't do it unless you have that intensity and you're willing to block out the distractions. We have so much access now to information. It's literally at our fingertips, you know, everything, okay. Why are more individuals doing less? Because they're easily distracted. It's funny to say that because, by the way, totally true at the gym, one of the reasons we both wear headphones is to get bothered less when we're working out. Right. I'm want to get my work done, right?

And you said it's really true. Winning in the world now is easier than ever. And the reason it's easier than ever is because it used to be about who had the information someone else didn't have. Now, instead of something specialized, like what you're doing with an athlete, but for the most part, information's everywhere. Really the separator now is work. The separator now is you busting your tail and getting distractions rid of you

and getting focused on real work. Like I really am not at the gym three hours, right? I'm there an hour. Right. And that hour though, I'm working out or in business and not just going to the office. I was at the gym the other day, this guy goes, hey, half the battle's showing up.

I'm like, no, I don't know who the freak told you that, but half the battle is not showing up. It's like none of the battle. The battle is actually now that we're here, who's gonna get these weights lifted? Who's gonna move their body? When we go have lunch together, which of us gonna be disciplined

with what we put in our pie hole and which of us isn't, right? And that's the difference for you in business. It's the stuff in this book, man. It is the work part of it. It's the ugly, it's the hell. It is, listen, it is all about ugly. You know, I try to tell people it's the hell. It is, listen, it is all about ugly.

You know, I try to tell people it's funny, you know what? People don't hire me to deliver expected results. They hire me to deliver the unexpected. Oh, yeah. So when you're that elite at what you do and you're a company and I say, expected results, why am I paying you your fee for this? You got to deliver something unexpected. I'm unexpected.

Yeah. I love that. That's what I'm hiring. That's what I'm hiring for you for. All right. Michael always used to tell me, he goes, listen, he goes, I don't pay you to train me. I pay you not to train anybody else.

I love that. I love that. Okay. And that's a great leader by the way. A great leader gets someone unexpected results in their life. Not just the things they expect. Along those lines about the work, I'm going to start giving you stuff you've said. I love this point. I love this stuff.

You said you don't even have to love the hard work. You've got to love the result. So I think it's a fallacy that everybody thinks that the guys just love the work. Some love the work, but you don't love it all the time, right? You don't love, listen, I can ask anybody in this room right now, anybody's filming this, anybody's this watching this. Can you honestly say you love 100% about everything that you do about your job? He says so. No. There's certain things that you absolutely love and there's other things that you can deal that you can deal without.

But you've got to crave that end result so intensely that the work becomes irrelevant. Let's talk about that. Stay on that. I was one of my questions. I'm a leader. I'm a business. And I got my coolers and my closers. But I do want to develop some cleaners.

From a business standpoint, is it just your example or are there things as a business person you can do to develop cleaners in your business? No, you have to always develop them, but see it's funny, a person that wants to be a cleaner, they kind of show themselves. I agree. Okay, they kind of show they're not the ones hiding, they're not the ones constantly celebrating. They're the ones that, you know, they're the ones that show up early, they're the ones that leave late, but it's not just about, you get people that say,

oh, listen, I got it, you don't have to work harder, you got to work smarter, no, you got to work harder, and you got to work smarter, you got to do both of them, that's not a substitute, that's substituting one. So when you find those individuals, they're the ones that come in, they're not easily distracted, or if they come in, they're the ones that come in. They're not easily distracted. They come in, they ask for more work.

They're the ones you want to put, they're the ones that are asking for pressure situations. They're, you know, they're the ones that are not always, they're not the ones that are always celebrating. They're not worried about when you criticize them or when you give them feedback, they go, I got it and they're going to improve themselves. And they constantly show you, show the the, here's the end result. You know, in your business, I'm assuming you guys have certain goals and certain sales and all this other people and then when they get that, they, you know, there's some kind

of reward. It can be, what it can be, trips, it can be whatever, whatever it is, companies do it all different. Guess what? When you lay those down, when you lay it, when you put down those, hey, we need you to reach these goals every single year and we're going to take ten of you to wherever. Oh, I agree. We're going to take ten.

You as an individual say, you know what? I might as well book these eight tickets already because I know these are going to be there. Yeah, that's exactly right. Yeah. The repeating thing was interesting to me because always sail the time my will to win isn't for sale. And I watch that guys, their wills bought by failure, they fail enough times, you can buy them out.

Yeah. And then but the other one's true. Enough winning, you can usually buy most people's win. They don't want to go through that thicker wall that you talked about earlier. And you said something about these people identify themselves, right? They're freaks.

They get some freaky desire level. But you also said the cleaners have a dark side. What does that mean? How do cleaners have a dark side? Everyone has a dark side. Everybody has a dark side. We've all been through something. And it's how you handle that situation determines

what kind of individual you're going to become. You have individuals that make excuses all the time. I came from a broken home. I didn't have this. I didn't have that. And you got other individuals that take that, hey, my mom raised me or my dad raised me. And they take that as motivation, as power to say, watch me.

I'm going to show you. I'm not going to let that hold me back. It's not an excuse. That's your dark side. Let's kind of haul the bullshit. You're very successful at what you do. You're extremely successful at what you do. We're grateful to be a part of this. Thank're very successful at what you do. You're extremely successful at what you do. You know, we're grateful to be a part, we're grateful to be a part of this. Thank you very,

thank you very much. All right. But what happens is the more successful you become the less people care about your problems. Not that so true. That's so true. They don't care because you know, at your house, they look at the money, they look at the car, and they're like, oh, he's got it all. They don't understand that you have the same issues that everybody else has, but people don't understand that, because they think this is the cure-all for it all. It's not the cure-all for it. It's not. And it's fun.

The more successful you become, the less people you can talk to things about. Because they don't want to hear it. They don't want to hear it. But it's funny. Once you start hanging around people that have your same ideas, same goals, a same as successful, watch how the conversation changes. 100% sure, you got to talk about this for a second. Because I read the book and I went, I hang around cleaners. And not all of them are wealthy, but I have a buddy who's one of my best friends is, and he's actually pretty financially successful guy too, come to think of it, but he runs a transmission shop, right?

He's not a professional NFL athlete, he's not a guy who's built a $8 billion business. But he's a cleaner. He's a cleaner as a businessman, as a father, as a friend. He's a cleaner. I love cleaners, right? But you had some fortuitous experiences. You got a chance to have a masterminds. But you were in some conversations based on who you worked with.

But you were in somewhere. You'd be sitting in the same room with a Gretzky and a Jordan and a Muhammad Ali or something at the same time. What's that like sitting in a ripple of real elite cleaners? And you know what? What they talk about.

It's funny. Once they're always competing against each other, but the thing is they all have the same thing in common where they're never satisfied, whatever they do, it's not good enough. When you talk, listen, you know Wayne Gray. You sit there, he could not tell you his top 10 scoring goals, but he could tell you the top three he missed.

Gosh, that's true. It's so true. He could tell you the top three that he missed. They don't think about, listen, Muhammad Ali, hey, when he gets in the ring, I'm supposed to knock the fucking guy out. That's my job. I'm not supposed to lose. I'm not supposed to lose. Michael Jordan, hey, go listen, I'm supposed to score points. I'm supposed to get rebounds. All right, I'm supposed to make my teammates better. I'm not supposed to turn them all over. I'm not supposed to create files.

I'm not supposed to miss free throws. Those are the things that stick with them. Everyone wants a pad on their back for doing the things that they're supposed to do. Okay, they want to get acknowledged where the things they're supposed to do. You get some of the applies for an application for a job. First thing on the resume, I'm a hard worker.

That's what you're starting with. Okay, you know what, I'm wrong. I'm looking for the person on the resume that says, I'm the most lazyest person on the job. That's the person I'm supposed to hire. At some point in life, hard work became a skill. I don't understand it. It's of the freaking truth.

I don't understand. I must have slept through that day. Because I missed it. I don't get it. But no one wants the grind. They just want the end result. You can't get the end result without the grind. It might not be a physical grind, but it's sure in the hell it's going to be a mental

grind. And the way you get through that is a stuff that Tim teaches by the way. And when we're towards the end today, when we finish here in a little bit, you're going to get a chance to get access at like a crazy reduced price to his technology, to his program, that's going to get you to think like these cleaners. So if you're enjoying this, just stick around for a little bit, because we're about to give you a chance, unpress it and it access to some of the way he's learned to work with

and that he's observed from some of these elite cleaners. Talk about the grind a little bit. Can you tell him the Kobe Achilles story? Because I think that was so telling about how they want to finish things. So he, you know, the part where he tears his Achilles. He, he, he, he tears his, he tears his, which is one of the most painful injuries. It's, it's, it's, the part where he tears his Achilles. Yeah, he tears his Achilles. He tears his Achilles. Which is one of the most painful injuries. It's so painful.

It's so painful, okay? Right. And we knew, so what he does, he actually, he actually gets up, he walks over to the training, a training thing, and they're sitting there and we knew it was torn and so forth. And you know what he says? He goes, man, is it? Anyway, you can just pull it down. So I can just finish this game.

So my God. And it's just, you know, the athletic trainer, Gary Veed at the time says, no, we can't. OK, listen, you need to go back in the locker room. He goes, no, I got two free throws I got to go make. All right. So he limps back out on the corner. And if you notice that thing, nobody helped them up.

Nobody helped them to the locker room. He got to the free throw line. and he knocked down those two free throws. You know why cleaners have to finish. That's so awesome. They have to finish. That's one of their most intense qualities they have to finish. I'll give you an example and I'm going to point. So you're not wearing a watch. This is a time piece. It's a huge difference between a watch and a time piece. You can take a watch into your local drugstore,

get the battery changed, anybody who's working over there can pop it open, switch the battery, and do what they have to do. It takes a master craftsman to know how to work on a timepiece. True. Okay. True. Become that master craftsman. Yes.

Okay. Become that master craftsman. Alright. Don't settle for watches. Don't settle for cars. Don't settle for cars, don't settle for houses, settle for timepieces, settle for automobiles, and settle for estates. God, that's so good.

Brother, that's so good. Anybody can own a watch, anybody can drive a car, anybody can live in a house. But if you really want to set some goals and you're willing to do what it takes and Sacrifice to put yourself around there and not worry about what everybody else is going to say not worried about hurting feelings Okay, this is no BS and this is this isn't about feelings because I always say this emotions make you weak Okay, and a lot of people attack people's emotions because that's way they can control you. They can control you. I think think bigger. Think better. Don't think homes. Think of states. Don't think cars. Think automobiles. Don't think watches. Think time pieces. Because like what you said is the way you

it all starts with a thought. Yeah. I would you say that's someone one of the things it all starts with it all starts with most people that's where it ends. It ends there. Yeah. It ends with a thought. Okay. This isn't fancy. I wish.

Yeah. This isn't fantasy. I mean, you know, you go listen, you love to go. One of your things was you always wanted to be a part of these amazing golf. Yeah. Yeah. You always you always wanted to do a part of these amazing golf golf things. Yeah. You always wanted to do that. Yeah, that's true.

And you know, you said, you listen, I don't, when you say you play golf, I don't know if you play like Caddy Shack and happy Gilmore, but you're in these places. That's right. You're in these places. And that was the reason why. What I did, what I did is I didn't know what at the time, but you helped me understand myself better. I was desiring to run and be around to get myself pushed by cleaners. And for the most part, at those places, I found most of the people that are at that place are cleaners.

No question. And I wanted to find them. No question. Yeah, that was part of it. But here's your thing, you gotta go find them. They're not gonna go find them. No, no, they're not. Yeah, and you gotta go earn it.

Yes. They're not gonna hang out with you because you've got a pretty smile. You have to have something to bring to the table too. You got earned it. You told a story earlier, when we were talking about you and Tony Robbins that people love hanging around you guys because you're so nice to these.

You're so nice to these people. You've trained, you treat everybody the same. But you know what, the people that you're nice to these, you know, you're so nice to these people, you've trained, you know, you treat everybody the same. But you know what, the people that you're nice to and that you don't, they've earned that respect. They've done something to say, hey, all right, you got an individual that's like, they don't bring, they don't bring your clubs to, or they forget something or they're so far, they're going to get treated different than the person that's on point that does what they're supposed to do. and they're not looking for the monetary thing. They're like this is my job. I'm gonna do it better than anybody else. You talk about competition. I was I've never focused on competition. I focus on being the best

version of me competing with me but even like in my industry I'll hear a guy say well we're gonna be the next that or you could be the next my let, or those kinds of things. Don't cleaners, are cleaners caught up in the competition they're playing against? No, they don't listen to that, right? That's a closer or a simpler? Right, right. The goals that they set for themselves

is so much higher than anybody else who's gonna set for them. So they only compete against themselves. You know, this is what closers look in the mirror, okay, and they say, that's my competition. It's the cleaners look in the mirror and see themselves and what they don't see, that's their competition, okay. Your competition is what you're willing not to look at.

Or you can look at somebody else's company's financial records, all that stuff is available. It's what you're not willing to see. That's what separates those individuals. You're competing against yourself. You're setting unrealistic goals and expecting to achieve that. I love that. That's freaking awesome.

I just love that. What's only in just? I heard you say one time, think about the words only and just. How's that apply? What does that mean? Well, first, how's that change your life? It is the, it's not just a job.

You know, it's funny. I'll give you a perfect example. We sit on a plane. Yeah. Okay, you sit on a job. You know, it's funny. I'll give you a perfect example. We sit on the plane. Yeah. Okay. You sit on a plane. Our body is over 70% water. 70% water. You get on a plane, you last for a coke, a Pepsi, a Scotch, a vodka, all this other stuff. When they've been to what what do you say just water? Hmm, okay, you do you always say I just I take just water. It's your life giving Okay, it's not just water. Okay, it's not just a job. Okay, it's not just a game Okay, it's not only a loss. Yeah, it's only a loss until you miss the playoffs by one game.

Wow. Well, you gotta get those two words out of your vocabulary. Oh, it's only one interview. You'll get another chance. And this is, that's so good. And you get this stuff with the kids now, all right? It's just, you have these schools,

and I bring this up all the time because a lot of individuals are watching this. They have kids. Our society is teaching individuals incorrectly in this stage. You have schools that have no cut policies in sports. All right. You have to sign a waiver to say,

you can only say positive things. Otherwise, you gotta keep quiet. All right. You have to sign a waiver to say you can only say positive things otherwise you got to keep quiet. All right. So what are we what are we teaching individuals? You get a trophy for participating for 16th place. Everyone gets a trophy. All right. And then you get the one mother who shows up says, hey my kid didn't get a trophy. A kid was only here one time and she's arguing with the coach. All right. We're gonna we're gonna give you a trophy. A kid was only here one time and she's arguing with the coach, all right, we're going to give you a trophy. Winning and competing matters. It matters. 30 people apply for a job, 30 people are not getting the job. One person's getting the job. So if you don't teach competitiveness and how

important it is at a young age when they hit adversity They don't know what to do with it. They don't know what to do with it because you can't do everything for them all the time You know you hear fathers all the time with daughters, and you know I have them You know something like listen daddy's little girl, you know It is daddy's little girl, but you got to let daddy's little girl and daddy's boy figure stuff out on their own Okay, on there you protect them you provide for them, but you've got to let them figure shit out on their own 100% I always try to sew that into my kids competing because I think you're gonna get out You're gonna compete one way or the other you're gonna get competed against her. You're gonna freaking compete

It's so it's so important. It's so important. With competition, when you compete, you learn to deal with winning. You learn to deal with losing. You learn to deal with adversity. No matter who you are, you can be the richest person in the world. You're going to be dealing with winning.

You're going to be dealing with losing. And you're gonna be dealing with winning you're gonna be dealing with losing and you're gonna dealing with adversity, yeah, all right and and guess what when they bury you six feet on her Okay, and they always say they're gonna bury me ten feet on it because I don't make sure I can't get back up but Somebody else is gonna have to deal with winning Somebody else is going to have to deal with winning, losing adversity. It never ends. It never ends. Yes.

And if you think it's going to end, you're crazy. I, one of the things I told Tim before the interview, this relentless and his program, this relentless program as well, I was telling him before the interview on this topic, we just were, there's so many of you that have children that are at that teenage years and they're thinking about their sport or college or the rest of their life. I so strongly believe the sooner in life someone begins to learn to think like this, the easier it is to develop those habits. And so at the end when we promote this or even Tim's book and his program, really encourage you to get your children at the right age, involved in this and learning to think like this earlier in life. Their lives will be so much better

earlier if they learn to think this way as opposed to the way the world's teaching them to think right now. So I want to make sure that I've told you that in just a few minutes we're going to tell you how you can get access to his program. We're getting, you know, I keep saying about we're getting too soft. Everyone talks about, you know, nobody moves anymore. We're getting on health. We listen, we have access to some of the healthiest foods, all the diets out there, all the knowledge.

There's more gyms opening now than ever before and why is your obesity rate going up? You have the knowledge, you know, you know, Hey, if I eat this, this is what's going to happen if I eat this, this is not going to, but people want to make excuses. You know, I got a slow metabolism rate. I'm big-boned at all. And no, you're eating too much. All right, let's stop making excuses. All right, there are people out there that do have those conditions. Sure.

OK, we overcomplicate things. Move more, eat less, equals weight loss. There you go. Yeah. And I'm pretty sure most people's bones aren't much bigger than other people's bones. They're not that. That's just that. Yeah. They're not. I mean, that's what these people say. It's completely nonsense. Your bones are not bigger than my bones. Yeah. But it's an excuse. They've heard that. So they've heard that. Yeah. I can't lose. I can't lose the weight because of that. It's the same thing. You know, when you're competing at something, it's not, why was Michael and Kobe

who they were, Tom Brady, Dwayne Wade, Wayne Gretzky, Muhammad Ali, Floyd Mayweather, all these guys, not because of their physical gifts. Yes, that had a lot to do with it. It's up in here. It's up in here, and we can all,, we're not going to learn to fight like Floyd. We're not going to learn to play basketball like Michael. We're not going to be able to do these things,

but you can all think that way in whatever you're doing. You can all take that action. You can be that cleaner in whatever you want to do. It starts and ends up here. It's time to recharge this and reboot this. Is there a difference at all? I'm just curious, because you work with both of them. Just a sports think.

You indulge me. What is the difference between Kobe and Jordan? Was there a difference in the two? Because there's tons of similarities. Is there a difference in the two? I always say this. Kobe worked out harder. Michael worked out smarter.

Is that right? Yes. With, they both, they worked extremely hard, but Michael was always, Michael was always smart. Kobe was, it was this constant push, push, push, push. And we had to kind of, even when you reel them in, okay, you'd get a call, you'd get a call at 3 a.m. in the morning, they said, what are you doing?

It's 3 a.m. I'm sleeping. That's what you should be doing. Right. Let's go back to the gym. Really. All right. And I'm like, no, it's really not a good idea. Well, here's a thing. Even if I tell them it's not a good idea, I still got to go to the gym because he's gonna show up at the gym. No kidding. Yeah. He's gonna, he's gonna freak. He's gonna, he's gonna show up at the gym. Were they the two hardest workers? Yes, you know, you're most successful individuals It doesn't happen by accident, right? It doesn't you listen There's a lot of talented people that succeed at nothing Mm-hmm. At absolutely nothing now when you have that individual that's talented you have that individual That knows how to work hard All right, and they have the intelligence.

And this is key. This is key because this is what's missing now with individuals. You have the talent. You have the intelligence. You know how to compete. You don't have the resiliency. The resiliency. You don't have the resiliency. The resiliency. You don't have that.

When failure comes, kicking your ass, all right, you crumble and you flip it. All right, you crumble, you gotta have that resiliency over and over again. But at some point, that resiliency has got to turn into something. All right, you know, people talk about all the time. Oh, you build so much character from losing,

and you know, from failure and all that. Listen, at this point in my life, I got enough fucking character. I've got enough losing. Yeah, I've got enough character. I've got enough losing. I've got a lot more from my wins. I just don't even need to. You always learn more from my wins.

You always learn more from your wins. You're cool. See, here's be stupid. You always learn more from the wins. You always learn more from your wins. You see, here's the thing. You cannot say this. All right. A cleaner never calls himself a cleaner. You know why a cleaner never calls himself a cleaner? Because he's never satisfied.

Another individual can call themselves a cleaner. That statement you just made tells me right now, don't let this guy, you are a cleaner. You'll never admit it, your wife will never admit it. Okay, but somebody else can say, when they see it, he's a cleaner. But you're never gonna be sad, you're never gonna be sad. Yeah, honestly, it doesn't feel like it. Right, it just, and it never will,

it never will, because guess what, when it does, you're no longer a cleaner, you're a cleaner. Right, and you move backwards, right? You move backwards, right? You move backwards, and that's why. Yeah, and it happens. You get a lot of individuals that make that stage, they go from closers to cleaners,

and they just, it's two intents. Yeah, it's just. I watch it all the time, man. I watch it all the time, man. And you see them, they see them, you see them go back. You do, you see them, go back. Like this, you have, you're built a certain way. You work out to have this physique.

I work out to look this way. Okay? Your wife, everybody else does. What happens if you stop? We know. It goes, your body goes back. You don't have those arms. You don't have those shoulders.

You don't have those guns. You don't no longer have that waist. Your body wants to always comfort back to be uncomfortable. So true man. So true. And we say this all the time, you gotta get, you have to be comfortable being uncomfortable. Being uncomfortable. You said something in the book, we'll go through a couple bullet points because you said something about the hard work. I just read something to you, you said here, because I just really believe, I believe all of this. But you said he knew his skills were so finely tuned that he could dominate any situation you're talking about Jordan. He works so hard and long that his body and his mind, this is the word, reflexively knew what to do at all times with

Michael. Everything became automatic. He repeated those same movements over and over until he didn't have to think about anything. He only had to let those instincts take over. So what I see in like professional business people is the more they've repeated these, whether it's their phone call or their script or their clothes over and over when pressure hits, they can act reflexively, right? Yes. And the instincts take over. Yes. And your average person has not put in that background Over and over when pressure hits, they can act reflexively. Right? And the instincts take over. Yes.

And your average person has not put in that background work. And so when pressure hits, they flinch, they miss, they stutter, they stammer. It's not reflexive to them, right? Right. So one of the big differences is their ability to get to, it's an automatic reflexive process through the work. Right. Yes. You know what? Your greatest athletes, your greatest business people, all right?

Your most successful individuals and whatever they do, I'm talking about teeners teachers or whatever, okay? You know what to them? Thinking is a distraction. Thinking is a distraction. They're so finely tuned. Everything becomes as no longer a reaction. It's a reflex. So when they're actually thinking about something, they're actually not on their game. You're right. You're right. Okay. They're not on their game. If you have to think about this movement, you got to think about this, you got to think about what you do know. And something happens. It's like, but in order to get that state, you know how many years and years of preparation, it takes not to be able to think. And you hear this about all the time and athletes or kids, just go up to the plate, don't

think, just swing the bat, okay, just shoot the ball. No, it doesn't work like that. That's years and years. That only works if you've got the 25 25,000 hours of the work in. Exactly. For those of you that get into a business or you're in a business, you're already good. You can't work enough.

You can't get so good at your craft. The more and more reps you do, the more reflexive something becomes under pressure. And the more you train people over and over and over again so that when they're under pressure, they react reflexively too. That's how you build a team, right? Yeah, it's just like, all right.

I'm gonna give a little example here. I don't know how long we've been going for. Everyone's driven in a car. You know, you gotta pass in your next, you gotta pass in your next. So let's say you're driving. Yep. Okay, and you have a family member sitting next to you.

All right, and all of a sudden you hit the brakes. What's the first thing you do? Reach over and protect the person next to you. Yeah. You don't think about it? Yep. Yep. That's what cleaners do. Yeah. You don't think about it? Yep. Yep. That's what cleaners do.

That's cleaner. In business and in there, anything they do. Exactly. What's a clock? Closer's gonna do a close, is gonna hit the brain. And then he's gonna look over to the person. Are you okay? Yeah.

No. They already know that they're gonna be okay. I gotta make sure everybody else is okay. Oh, that's awesome. I gotta take care of that person. How good was that? That was good. So. By a couple things real quick, real quick.

I just want to go through these last few things. You said you're a cleaner when you get into the zone, you shut out everything else, and you can control the uncontrollable, and you told the story about Jordan and Derek Martin. You know, the story can you tell it real quick? Yeah. The zone is about clarity.

Yeah. That's the one thing The zone is about clarity. Yeah. That's the one thing. It's about clarity. It's about being able to block all the distractions out. Yeah. So we're in Vancouver. And Vancouver, no longer has an NBA franchise. And it's, Michael's a little tired and Derek, and we're down.

I think the bulls are down like 12 or 18 points or something like that. We're not that much time left. And Derek Martin starts to talk trash to Michael. And all of a sudden, you could just see Michael just look at him and he said, let us sleeping dog lie. And then then the literally in the next minute and a half, Michael just goes on this tear and scores like 18 points. They end up winning the game and it's over with. And Derek Martin literally got cut the next day.

Is that right? Yeah, he got cut. He got cut. He got way from the team the next day. A cleaner doesn't need any more fuel from the outside. They don't need any more fuel. And then what happens is, first of all, they talk so much trash to themselves to motivate themselves.

They don't need somebody else to pour it. You know, it's like when you do a barbecue, you put lighter food, you get a certain amount of flame. You put gasoline on it, you're going to get a much bigger flame. Alright, so now you got an individual, Michael whose flame is already lit. Alright, and then you got somebody else that comes in and pours gasoline on it. What are you going to, the end result is not going to be good for the confidence. Yes, you said the other thing along those lines, you said cleaners make decisions, not suggestions, and then you talked about Kobe giving out numbers

That's awesome. You know what everybody wants it people love to make suggestions You know why they love to make suggestions because if you make a decision you got to answer the hard questions Nobody wants to answer the hard questions. It's easy. It's just a suggestion I'm just easy to pawn it off on somebody. It's easy to pawn it off on somebody else. You know, Colby said, Hey, there's two examples of this. One of them star. You guys are going to be way too young to it, but there was a boxer named Michael Spinks way back in the, he was a heavyweight champion. Yeah, fought Mike Tyson, and they asked him. This was on an interview. I was it was on one of the late night TV shows. I said, Michael, what do you do for a living? His answer, I knocked my mother fuckers out.

That's what I do for a living, okay? That's what he does. Kobe, what do you do for a living? I get people numbers, numbers, yeah. I gave that teammatey one, I gave him 50, I gave him 62, I gave this person 45. I love that. People are like, hey, he doesn't pass them off.

That's not my job. My job is to score. Give out numbers. It's to give out numbers. If I wanted to get assists, I could do that. That's not my main thing. I give out numbers. I love that.

And you said also that these guys, I just love that. Along those same lines, you said, cleaners would rather be feared than liked. We worry too much about being liked, but what everybody else thinks about, and now this is about, I'm talking about being competitive. I'm talking about in competition. You walk into a place and you know,

you got that little fear factor going on. It makes everybody nervous. You go into a business office and you're repping a product. All right. Whether you're selling insurance, whatever it may be, whatever it may be. All right. You walk into an office and you see, you just give out, you just gave a presentation to the individual and you're walking out the office and there's a competitor sitting there and he sees you leaving and that compared to us. I got no chance. They got a better product, they're more well prepared. That's where I talk about being feared, about being feared and like, people worry too much

about being like, this isn't Facebook, this this isn't social media this isn't about trying to get the thumbs up this isn't about trying to see how many likes you get that's not how life works all right those are not your those are not your friends actually I saw I'm going back to your piece I saw a video and I didn't you didn't't explain what it was, but I think last year you had some kind of health issue. Okay. And it didn't get into what it was and you went into the whole thing. You find out what people are really with you and what people are really not. You do. Big time. Okay. Big time. Yeah. You do you do you do you do figure that you do figure it out, you do figure it out quickly. All right.

Yeah, you figured out a lot. I'll give you one more thing and then I want to get people to get access to your stuff. But I thought this was just big because it was surprised me the way you said it, but you said, cleaners don't recognize failure. What do you mean when you say that, when you said that, that they don't recognize failure?

Because there's always, you know, you don't recognize failure because there's always more than one way to get what you want just because you've, just because you've fed, first of all, cleaner never thinks of it as failure. Yeah, okay. Everyone else may think of it as failure, but a cleaner never thinks about it as failure. Just because you didn't close this contract this month

or this year, you didn't get this job, what can I do to make sure this doesn't happen again? How can I make myself better? If I make myself better, I will make myself more valuable to this individual where they cannot no longer say no. You know when I talk about when you're in a job situation and you're in a field of selling or whatever it may be, I always say this. The word no, all that means is a start of a different conversation. A different way to get there. Different way to get there. You can get that and you can get that and resolve. Even when that you call up and you say,

listen, I'm not interested in you. I'm not interested in your your product at this moment. You have to remember that. You go in next time you can't go in. Now when you go in and you think of it as what a person walks out, they think, man, I'm not going back to that person. The other individual that goes in and didn't get that deal, they've studied the surroundings, okay?

They look at the person's desk, they see what kind of clothes he or she was wearing. They look to see if they have kids, they look to see what kind of coffee they were drinking, or you know, what else is going on? So when they go back in, they said, what do I need to do this time? So they'll walk in with something that may,

it could be the simplest thing. You walk into a meeting, hey, I stopped off and get a cup of coffee. I know it. Now all the sun is put on this person actually took it. I noticed a picture, your son was in a baseball uniform. How is he doing? And people say, you know what, this person

is actually taking an interest. You're right. In me, that they're not just here, they're just not here to set the hair to celebrate. And they remember those little things. 100% right. The big thing he said is most people just stop after one. They just stop after one.

Imagine if you just stopped after the first time you were supposed to interview with the Bulls. We wouldn't be sitting here right now. Yeah, exactly. I mean, imagine that. I mean, you take it all the way back. It's like your life so, brother, you're amazing. You don't ever talk about yourself

because you've always been in these, the guy who's been supporting these cleaners. But this whole time, you know, you were raised by a cleaner. I get asked all the time, first off, to do this show in the first place. I asked all of you in social media land who were the guests that you wanted. I got 10 names. Five kept coming up over and over again. This gentleman was on that list and he's here to help you. And so because he's been here, they Tim, tell him a little bit about it. They can get access to your

relentless program. They go to Timgrover.com. Correct. Right. Correct. And tell him a little bit about this program. Well this program program, it's me wherever you go, 24 hours, seven days a week. Okay, so it's a video training program, virtual reality, on your phone, on your laptop, on your computer, there's over 50 videos, over 3.5 hours worth of content. I talk about stuff that other people don't want to talk about. It's stuff that you need to hear. Maybe that stuff you want to hear, but it's stuff that you need to hear. It's why you keep hitting the same roadblocks over and over again. Why you're not succeeding. Why you're why you're having such a hard

time letting go. You know, it's so easy. It's we all want to keep things in. It's so easy to kind of hold on to stuff. Example, we all have we all have clothes in the closet. We're never going to wear again. No chance of fitting in and again, but you get individuals that don't want to throw out that suit because it's a one name brand suit that they have. It's so hard to let go. We want to teach you how to let go of those fears, let go of those individuals that are holding you back. Get let you start thinking.

Everyone tells you, listen, you know, you got to compete, you got to work harder, you know. But this program teaches you how to compete, how to work harder. I've done the homework for you, but you got to open your mind. You got to open your mind up to it, but you gotta open your mind. You gotta open your mind up to it. If you open up your mind to it,

it will change your life. It's completely different than any other program out there. It's not a training program, it's not a physical training program. It's a mental training program. And because of your gratitude, your hospitality for anybody who's watching this at any time, normally this program sells for 12.97. All right, if you use the code max out, max out, if you use the code max out you get it for 499.

For 499. It's a great investment in yourself. It's not an investment in yourself, get it for somebody else. Trust me, people talk about the glass half full, half empty. If you like what's in the glass, add more to it. Most people don't like what's in their glass right now. This is your chance to pour it out, start all over again, and do something for yourself. The more you do for yourself, the more you can do for others. Sometimes you have to be in order to take care of others, you've got to be a little selfish

on yourself. You really do. All right. But again, this is not a Rarara program. This isn't about giving high fives and getting hugs and making, and you know, you're going to make it feel good. It's going to hit you in places that you haven't been hit for in a long time. It's, hey, I will tell you, it's not for everybody, but it should be.

It should be. And I get asked all the time, you know, all the messages you all send me or email me about, how do I do this? How do I think through this? Which strategy should I change there? The overall answer I would give you after reading this and getting to know Tim now, too, she need to think like a cleaner. And if you were thinking like a cleaner, most of these things would answer themselves. And so I can't emphasize enough, you got to go to TimGrover.com and the purchase of the relentless program, use the code name max out, you get a 60% discount. And this is something you're making an investment in yourself.

So I want to say to get TimGrover.com, the relentless program, and use the code max out. It's got my full endorsement. I'm telling you right now that if you were thinking more like a cleaner, most of these questions that you send me and ask me would be answering themselves for you in your life. Like Tim said earlier, make that investment in yourself. I was reading something about this guy. He won't say it about himself because it isn't about him. It's not about me.

It is about you. But I also want you to know the caliber of person teaching this to you. And in your book, you actually said, when a cooler speaks, you have doubts, right? When a closer speaks, you listen, but when a cleaner speaks, you believe. And I believe when I listen to him, I believe. In fact, I know, I know from his background, I know from his experience. I know from people that know both he and I that fully endorse him. So he won't say these things about himself.

I'm gonna tell you this. And so again, my strongest endorsement, my recommendation, give yourself the gift of changing your dad gum life right now. Go to timgrover.com, get the relentless program, and use the code maxout. Let's get this thing rolling, okay? I want you to do that right now.

Take the time, stop the video and do it right now. Thank you for being here, brother. Thank you, my pleasure. It was a pleasure. Thank you so much. Enjoy it so much. Yes. Max out, everybody.

God bless you. Don't be fooled by imposter's. Listen to the guy who really did it. Edmila. Edmila.com