THE ED MYLETT SHOW - Winning Through Failure with Brendon Burchard
Episode Date: June 20, 2024Navigate FAILURE and cultivate GREATNESS with the #1 and #2 Mindset and peak performance coaches IN THE WORLD! With the incredible Brendon Burchard by my side, we're tackling a theme that resonates d...eeply in both our lives and the journeys of countless others: the art of turning failure into a stepping stone towards greatness. Brendon and I dive deep into personal practices and universal principles that have helped us rewrite our narrative of setbacks to fuel our progress including: Understanding Failure: Dive into a new perspective where failure is seen not as a setback but as a vital part of your growth and success journey The Role of Care in Success: Discover why caring deeply about your endeavors is crucial and how this emotional investment drives you to seek excellence Managing Fear and Mindset: Learn strategies to handle the fears associated with failure The Power of Mental Rehearsal: Explore how to use visualization not as a tool for fear but for crafting a path to success Reframing Failure: Learn how to reinterpret failure into a lesson packed with valuable insights This episode will change how you view challenges and setbacks. It's about equipping you with the mindset to harness every stumble as a foundation for your next big leap. Join us as we share personal anecdotes and professional strategies that illustrate how “failing forward” is an essential skill for anyone aiming to lead a life of impact and fulfillment. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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All right, welcome back to the show everybody.
So by popular demand, he is back again.
People seem to love the two of us
doing these podcasts together, brother.
Um, I was just telling him the one thing about Brendan is that his content is his.
He says things I don't hear said anywhere else.
And you can throw any topic at this man and he has such incredible depth of
content and information that it just blows me away.
And I've been in this space for such a long time and I love our podcast together
because we get to go back and forth
on topics that mean so much to you guys.
And so this week, my guest is the tremendous, the great,
the leader of the growth day movement,
Mr. Brendan Bruchard.
Welcome back to the show, brother.
Thanks for having me, brother.
I love these two.
I feel the same way about you.
I'm always learning from yours.
So I say the same thing, like, are you listening to Ed?
So it's a joy.
I know you would do.
Because I hear you say it, and I'm so, so grateful for that.
All right, here's the topic this week, everybody,
because we keep getting asked about this, which I just
know everybody's experiencing on their way to growth
and success, which is failure.
How do you deal with failure, or what at least
looks like failure in our lives?
And so I know this topic means so much to so many of you.
And so I want to start out with you, Brendan.
When someone says the word failure just in general to you,
what's the first thing that comes to your mind all these years in this space?
You've been asked this question so many different times,
and I know you get asked it a lot too.
So when someone just says,
I'm experiencing failure or failure in general,
first thing that you think of is what?
It's probably counterintuitive, but I think, thank God you care.
A lot of people don't care.
That you care, that you want to do a good job and not fail
says something about you.
It says, this is an idea or a passion or a project you actually care about. You don't want
it to go off the rails. You want to be diligent and conscientious. So I always start with a
compliment. I'm like, good. I wish more people actually cared. There are so many people flying
by their seat of the pants, wrecking people's relationships, wrecking projects, wrecking dreams.
They don't care. But that you want to do a good job, you don't want
it to fail is a good thing. Now we just have to find out where
in your mental construct you're messing it up. Because, yes, you
care. But there might be a thing that you're doing that's
blocking you from progress. And that is failure to you. There's
fear there. So this is obvious to
everybody. This is the, of course, if there's failure, there's fear there. But almost all
fear is just poor management of our mind. And so my, my fear of failing, preventing
me from doing something, well, you're just managing your mind wrong. You're worried you're
going to ruin everything. You're worried you're gonna ruin everything.
You're worried you're not gonna be able to handle it.
So what happens for failure,
instead of thinking about it as a process of iteration
and getting better, people identify, they personify,
they go, oh, I'm a failure, and if I do this thing,
it will ruin me or I won't be able to handle it.
So first, caring about success is important.
But if you wreck that success and progress because you keep telling yourself, I'm going
to fail or if this thing fails, I'm ruined.
It's in the ruin idea.
I'll be ruined.
They'll reject me.
Everything will fall apart.
That fear of that type of failure
is what prevents most people from living lives
that are maxed out and great.
You're so right.
And the other thing that I just did a podcast
on the inverse of this,
where I was talking about mental rehearsal and visualization.
Yet most people do it very, very well.
They just mentally rehearse the failure piece
because if they've run this video over and over in their mind about it not working or what people are gonna say about them and
They live in the future and they worry about things that have not yet happened yet They project and create that future by mentally rehearsing it over and over again
And in our lives our mind is going to move towards what it's most familiar with
because it's trying to conserve energy.
It's trying to not think.
And so if you're mentally rehearsing these spheres
to your point and you're projecting that into the future,
you will move towards it.
I was just, I just interviewed this couple
that he's the biggest big wave surfer in the world.
He surfed a hundred foot wave, right?
And he was saying that he said,
I said, what's the biggest thing you've got to do before you go surf these? I mean, I wouldn't surf an hundred foot wave, right? And he was saying that, he said, I said, what's the biggest thing you've got to do
before you go surf these, I mean,
I wouldn't surf an eight foot wave,
which is still huge, right?
He need 90, a hundred feet.
And he says, well, the biggest thing is
I've got to get my mind right.
I can't think about crashing.
I can't think, the minute I begin to think about it,
I move towards it and I end up having
these catastrophic crashes.
And in my case, it'll take my life
And I was telling it's interesting you say that because I used to be a part of a group that sponsored
A NASCAR driver Carl Edwards and I asked Carl I said what's the thing about racing that most people don't know?
He said really two things one is never look at the wall
I said, why do you never look at the wall because he goes even if you're the most skilled driver in the world
When you look at the wall you begin to drift towards it unconsciously.
That's that fear fitting.
And I said, what's the thing about driving
that takes the most guts?
He said, driving through the smoke.
I said, what do you mean by driving through the smoke?
And I know I've shared this with you before,
but he goes, there's a crash in front of you, right?
It could be a six car pileup on the other side of that
and you don't know, you've got to do 150 miles an hour through that smoke and you don't know what's on the
other side of that smoke.
And you could be going head on 150 miles an hour into the back of a car that's already
parked there crashed.
And he said, the last thing you want to be thinking about is hitting that car.
I can't think about it because I don't know what's on the other side of it.
So I think positively about what's going to happen.
This may seem silly to everybody,
but so many times in our lives, we look at the wall,
we think about the wave crashing,
and we wonder when it happens, why it happened,
because of this fear thing we've projected.
And we're afraid to drive through the smoke
because we don't know what's on the other side.
But the truth is, here's what he said to me,
he goes, here's what's crazy.
You know what's on the other side of that smoke also?
The finish line.
The finish line. The finish line.
The checkered flag, the W, the win, the trophy,
the championship, and so in your life,
what's on the other side of that smoke is all your dreams.
It's all the things that you want.
You gotta be willing to drive through some things
that you can't control.
I think sometimes people who are fearful
and worry about failure are ironically like control freaks.
They need to pull everything in their life.
So that's number one, I totally agree with you.
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Second thing, and I'll throw this back at you,
is I think to some extent you have to reframe
what a loss seems to be for you.
Like, I played baseball as you know,
and if you're a really good hitter in baseball,
you're successful three out of 10 times.
You fail seven out of 10.
And so a great hitter, hall of famer.
In this day and age, you're worth hundreds of millions
of dollars if you could just succeed three out of 10 times.
And one of the things that taught me something,
I was a leadoff hitter.
And so one of my jobs, that means you bat first,
one of my jobs I thought as a leadoff hitter
was to see a lot of
pitches in the first at bat from the pitcher. Meaning I would never get the first pitch. Other
people could do that in the lineup. But in my case, I needed to see his fastball. I need to see the
break on his curveball if I could. Why? Because although I may not get a hit in that at bat,
I'm getting a lot of information. I'm working with a great deal that'll prepare me for the next at bat.
And so maybe that first at bat, you saw me look at two or three pitches
and maybe, maybe I ended up flying out to left field.
It looked like a failure on the surface because I didn't get the outcome I
wanted, which was the hit, but man, I got a lot of information.
I downloaded a bunch of data.
I learned a ton from that at bat.
And so it really wasn't a failure
because I actually learned a great deal and I grew from it.
The heartbreaking thing from so many people
is they get nothing from their failures.
This failure you think you've experienced,
you're gonna get nothing for all the effort
and then you didn't close the sale,
you didn't get the deal, you didn't get the date,
and you're gonna get nothing out of it?
That's insane.
The people that you know that have won in their lives,
it's because they got things from their failures.
Like get to something for your pain,
get the lesson, get the emotion,
get the memory, get the breakthrough.
Maybe there's some other correlated win you get from that.
So to me, it's like, if your model as a human is,
I'm a learner, I'm gonna learn and I'm going to grow.
I'm not saying it's not a failure.
If you miss a sale, that's not good.
When you ground out, that's not, you'd rather get a hit.
But I'm gonna get something for that at bat is my point.
Does that make sense to you and how do you frame it?
I frame it exactly the same thing because I think you really illustrated a phrase often say
with my high forms clients, I'll say something like this. If you do failure right, you experience
science, right? It's trial and error. You're learning and failure doesn't scare you. You
know it to anticipate it. You actually want it to happen
because iteration requires failure.
Science requires hypothesis, testing, learning.
And so if you're failing forward and you're learning,
you're doing it right.
If you're doing it wrong, you're not getting science,
you're getting shame.
That's the tell.
Failure's fine.
Everyone here, your is not a, your audience
is not basic. They understand failure is part of life. They feel it. They experience it. I would
argue most people don't have enough failure in their life, period. They're not failing forward.
They're so scared of failure, they're actually not failing. And if they do try something,
it doesn't go well. Instead of getting the lesson, they shame themselves and they
shut down. Because there's two ways to go after this failure
thing. One is actually want to try forward, right? Every time
at bat, I'm going to miss, you know, seven out of 10. I might
hit those three and I'll learn that distinction as you're
sharing. So that's science. Doing failure well is the scientific process.
Doing it bad is shaming ourselves and shutting down and no longer trying.
And so I want to tell people, it's very rare that you have to say, I can't have failure
in my life.
Right?
That big wave surfer, how many waves did he crash?
And he didn't say that was a failure today. That was the worst day today. He probably smiled as he
paddled to the shore, paddled the shore, exhausted and wiped down and said, oh, I'm getting good.
You know, his mess, his wreck, his challenge, that time he got pulled underwater.
mess, his wreck, his challenge, that time he got pulled underwater, he didn't consider that a total failure.
Now failure can be something that's physical, like you can be hurt.
But for most people, the real failure they're considering is how they're going to perceive
themselves or others.
Most fear of failure is perception.
I'm not going to like myself if I fail
or they're gonna judge me.
And either way, you're living a pretty limited life
if your only concern is if I try this,
will I shame myself or other people make fun of me?
That means you're living well, well, well,
well below your potential.
By the way, I totally agree with you
and I wanna ask you about that.
This interesting concept,
this gets to a real nuance in personal development.
So like with a lot of the golfers I work with,
you're exactly right.
It's projection and what are people gonna think about me?
So even with like, take a professional golfer
when I'm working with them
and they've got fear over a putt, right?
They've got this putt they've gotta make to win a tournament and their heart rate goes up. They've got fear over a putt, right? They've got this putt they've got to make
to win a tournament and their heart rate goes up.
They've got a lot of fear.
And I'll ask them, like, are you,
what are you actually afraid of here?
Are you afraid the ball is not gonna go in the hole?
Is that the entire fear?
Let's dig a little bit deeper.
And what you'll find out is, well, that's part of it,
but it's more than that.
It's that I didn't make the putt,
the ball didn't get into the hole like I wanted it to to win the hole,
to win the tournament.
And then if I go a little bit deeper, okay, so then what?
So then you didn't win the tournament.
So you're dead?
No.
So what is, well, and as you dig deeper, actually the fear they're experiencing
over a putt is the, the future event that hasn't yet happened, cause it's
going to happen in five seconds.
Living in five seconds,
living in the future, not the moment,
the fear is I miss this putt, it's on national television,
I lose the tournament, it's not even any of that.
What are people going to say?
Right?
I mean, the putt, what are people going to think?
Then they're going to watch the video
and play it over and over again.
They're worried someone's going to say,
oh, there he is, he choked.
They're so scared that someone's gonna say,
he choked, that they choked.
That's exactly what it is.
In other words, they've moved towards the wall,
but the wall is almost always what you said.
It's not the failure itself,
it's what are people gonna fake or say about me if I fail?
I want you to have goals to begin a golf tournament,
which is to win the tournament.
But when you're over the putt, I want you to separate from your outcome.
And I just want you to execute in the moment.
In other words, it's interesting. There's a difference between having a goal, which is to win the tournament.
To me, there's a subtle difference and the outcome.
You're forcing this pressure on this outcome, which creates this anxiety,
which is caused as what's actually causing you to miss the putt. Cause you're so this pressure on this outcome, which creates this anxiety, which is what's actually causing you to miss the putt
because you're so outcome focused.
So this is the question for you.
This is a really hard question.
I've always wanted to ask you this
because I don't know if there's a wrong answer.
How do you feel about that?
So like our industry talks a lot
about goal setting goals, goals, goals.
But then like one of my mentors, Wayne Dyer,
was all about separate from the outcome. It's not a nuance it in what I'm working with athletes or business
people. I want them to have goals. But when you get so outcome, like it's got to go this
way, that creates that pressure, that fear that we then project. So I'm curious your
thoughts about that nuance, or do you not see it differently? Should have goals and
outcomes are the same thing period.
I love that question.
Love that question.
Goals and outcomes and clear visions of how you want it to go and the desire for
winning that's called the setup.
That's what you do before the fight.
That's what you do before the game.
That's what you do the morning of the That's what you do before the game.
That's what you do the morning of the tournament, right?
I wanna win this tournament.
I can visualize it.
I can see it.
I can experience it.
And you use it as a tool to develop a state of will.
Okay, now I'm in a state of will.
I'm willing to win.
I'm going to win.
I'm in a good place.
You use the goal and the outcome that you desire
as a thing to fire you up, to get you focused,
to drop you in.
However, in motion, when you're on stage,
when you're on the tee box, when you're in the fight,
we need you to be in two modes now.
We need you to be in automation mode.
And that is, you've practiced this a million times.
Let that be automated, right?
Don't use your mind to project till the end
of the tournament.
Use your body and your flow to make the putt.
So in the moment, we just need full presence and automation.
We need habit to take over.
We need our flow, like full presence,
the power of full presence now, not projection.
So projection comes in the setup,
in the getting ready, in the doing thing.
But once you're over that putt, just need your putt, man.
I don't need you to think about tomorrow. I don't need to think about the hot dogs at the end. I don't need to think about,
like, I just need to execute the putt. So I think you're doing it right.
Rejection happens at the beginning, then presence in the motion.
Yeah, and by the way, everybody, you need to think about your industry. That's the sales
presentation. You have a goal that morning to get ready, give your best, close a sale,
make the deal happen. But in the moment of execution or presenting separate from outcome and be present and just
in that automation mode.
This helps restrict that thing that Brendan started with, which is the fear of failure.
And then we move in towards towards the wall.
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Okay.
Next question for you.
We don't have a lot of time on this stuff today, by the way, already
incredible dialogue, but this idea of, and I've wrestled with this too, so someone gets knocked down,
relationship breaks up, business fails. Maybe none of that happens. Maybe they just miss three
sales in a row, right? They're on a downstream. This idea of you get knocked down, get up,
right back up. What are your, I've heard you talk about this before, so I want you to talk about it.
What is your philosophy about this?
You know, you get knocked down, you got to get back up.
We know that, but what are your overall, what's your, what's your advice to
somebody who's got knocked down?
Should they get back up?
Should there be a period of rest and evaluation?
What are your thoughts on that?
I'll kind of kick in.
I'll add to it.
What do you think about that?
Cause that's the idea.
A failure just happened.
Get up, get back on the horse, right?
Yeah.
Do you believe that?
I think the most thing, the most important thing to do
is to get a hold of your state, right?
And you talk a lot about this.
Tony talks a lot about this.
You gotta get, re-center your breath and your mind.
Like the re-centering, I like to use
the word recalibrating. So I just need to recalibrate. And that almost always starts like,
if I literally got knocked down, I need to get my bearings, I need to take a breath in, I need to
feel my feet beneath me. And what happens sometimes, especially, I know you work with fighters too,
when they get up, they've been taught so many times to just jump right back in without taking
recalibration to feel their feet beneath them first.
We got to get some weight on the legs as we call it when I teach them.
It's like, hey, I need some weight on the legs because you're kind of like wobbly.
Like I need some weight on the legs.
I need to just feel the mat.
I need to feel where you're at.
So I think that recalibration back into the body is really important. Same thing if you had that sales call and it sucked
and now you feel that anxiety at the end because you're not going to make quota. You feel that
anxiety because you didn't get the deal. You feel that angered yourself because you didn't do a good
job. Whoa, man, you better breathe that out. You better better re-center yourself, then
re-engage. So it's recalibrate, then re-engage. And that
recalibration can be short and swift. But recalibrating means
two things for me. One, it's bodily or what we call state.
And the second one is to reassert myself confidently.
So it's recalibrate and then reassert confidently.
So if I'm in the ring, I'm going to reassert my opponent confidently because if they see
me questioning myself, it's not going to be a good situation.
Also in real life on that sales call.
Okay, that next, if you let your confidence go down every time you get knocked down, you just don't even have
the will to fight. You don't have the belief in yourself. So
re asserting yourself, I always tell people you want to win, you
have to be assertive. And when you fail a little bit, you
question yourself, you shame yourself, can I really do this?
And you stop being as assertive as you need to be to win the
deal to make the next call to win the deal, to make
the next call, to finish the next chapter, to take on the opponent.
I totally agree with you on that.
By and large, here's my philosophy about it.
By and large, most people stay laying down too long when they get knocked down.
That's most human beings.
They lay in wallow in it too long.
You got to get up.
Okay.
You've been knocked down. You got to get up. Okay. You've been knocked down.
You got to get up.
Having said that.
So that's most people.
Okay.
You better get up.
Having said that, like in boxing, you get a 10 count for a reason.
When you get knocked out, I see too many boxes, they get knocked down, they get
back up and they're still disoriented.
They've lost their confidence.
They've lost their bearings.
They're not in their body.
Right.
And you're a hundred percent right about that. You get a 10 count for a reason.
You can utilize it.
So what I would say to most people listening to this as the sun's shining through here,
so we won't go much longer, is that use your 10 count.
Now, don't stay down too long. Most of you have been down too long.
You need to get up. Let me say it to you again, if you've been knocked down.
You need to get up right now.
Some of you though, you're not doing that recalibration and what you haven't done is
you got knocked down, you missed the sales call, you missed the meeting, you've not done
any evaluation as to why.
You've not got any of the juice out of you, you didn't get any of the learning, any of
the information.
The relationship didn't work out.
Take a second, why?
What part of it do you own?
This isn't the first relationship that didn't work out for you.
Why aren't they working out? What are the things that you need? This isn't the first relationship that didn't work out for you. Why aren't they working out?
What are the things that you need to change?
Are you picking the wrong person?
So some evaluation, there's a healthy count in there.
It's not lay down for 60, cause then you're knocked out.
You get 10 for a reason.
So we calibrate that, but for most people it's get up sooner.
But when you get up, as you've said, get the information, get something for your failure.
All right, last thing, cause the sun's pouring through my, get the information, get something for your failure.
All right, last thing, because the sun's pouring through my, my uh,
I love seeing it though. What a dream location you're at right now. So this is great.
All right, last question. So our friend Jamie Kern-Lemus says this,
rejection is God's protection. Other people have said something similar to that where,
listen, it's part of a divine plan.
And I just think it's one thing to have some perspective. For most of us, if we look back on our lives,
most of the things that we thought were failures in hindsight, you know, if it were 2020,
we look back and go, that kind of helped them for a reason. I'll give you an example.
Like we were talking about, you and I were talking, which we won't cover now,
about like what this place here is costing me and stuff. And you're like, how'd you do that?
And the truth is, it comes from failure.
So out of college, I had two sales jobs
I flunked right out of.
One, I just couldn't close any sales.
I wasn't any good at it.
I got fired.
The second one, I quit in a day
because I got rejected so badly after that failure.
It's a really good example of getting up too soon.
I got terminated from the sales job.
I was in copier sales.
I was terrible at it.
They eventually let me go.
I hustled.
I got something right away.
I did not learn anything from it.
I didn't get any lessons from it.
I had ruined my self-confidence.
I go through their whole sales training program,
true story, brother.
I walk in the first day,
they put me out in the field selling.
I got rejected really bad that morning. I
quit at lunch. So huge failures. I ended up living back at home with my mom and dad, complete
failure. So I started out in business and my dad, as many of you know, got me a job
at an orphanage. And that orphanage, even though it seemed like a huge setback, I was
trying to make hundreds of thousands of dollars. Now I'm making back in the day, eight bucks an hour
when it was minimum wage.
And I thought, man, I failed in my life,
but that positioning in my life, that time changed me.
I've gotten boys and contributing and making a difference
and coaching people and loving on people.
I became so much less self-centered and money oriented.
I became very service oriented.
And then I found the businesses I went into at that time.
I approached them very differently than I would have had.
I not had those setbacks, not had those lessons.
And I really believe I wouldn't be where I am today had either one of those sales
jobs worked out and I not been humbled and had to go work for eight bucks an hour,
which to this day is one of the two or three greatest blessings of my life was working with those boys.
And so in that sense, those rejections were protection for me and it did change my life
and it was part of a bigger plan, I think.
So sometimes things that look catastrophic and horrible now are really a setup for something
better in the future.
I know you agree with that, but I wanted you to finish talking about it. Yeah, I feel like so many of our failures were the perfect ingredients of humility and hunger
that we needed at that stage of our life. That's why I always see the gift that someone has with
they're still growing and serving and giving and leading. They can tell you three or four times in their life when they got really humbled. And they wouldn't say necessarily it was,
they wouldn't even always say it's a failure, failure, like it was awful. They'll be like,
yeah, man, I got humbled by that wave. I got humbled by that sales call. I got,
it was pretty awful. I was embarrassed. I felt terrible. I felt small. I felt rejected.
I felt terrible. I felt small. I felt rejected. But you know what? That made me a little more hungry.
It made me want to do better next time. Thank God I kind of sucked at that because I want to do better next time. And that will to do better next time. That is hope. That will to do better next time.
That's what gets you off the mat. That desire to do better next time, that's what gets you off the mat. That desire to
do better next time, that's what keeps you going on all the times you didn't. So trust
that because to me, that's that divine voice that says, hey, I know that was hard. Keep
going. There's something in you. You really do feel that desire to keep growing and to try
again and get better at it. And sometimes those rejections, like you weren't good at sales,
made you humble. You learned some service. You said, I'm going to get, and you became one of
the great salespeople, literally of all time. So it's like, wait a minute, this thing you were
embarrassed about, ashamed about was awful. It gave you hunger to master that thing.
And I think that's no accident.
I think we're supposed to get humbled in failures
and then ask, okay, can I master this?
You know, I'm the mastery guy.
I believe that we're supposed to master something
in our life.
And sometimes it's the very thing we sucked at at first,
like me, with public speaking.
I've thrown up on stage, I've been mortified on,
I mean, just the worst experiences,
but I was like, oh, it made me upset about,
it's almost like God saying,
hey, you think you wanna get better at this?
Is it worth it for you?
Show me, show me you'll run the laps.
Show me you'll try it again.
Show me that will that keeps you hopeful
and driven and trying.
So I'm here to say failure, that thing might have given you some humility,
but it probably gave you some hunger.
If it didn't give you hunger, it's only one reason.
You stayed stuck in shame.
Like I said before, that's the only way.
If you do failure wrong, you stay stuck in shame.
If you take it as humility, a chance to get better,
a chance to serve better,
then you're gonna grow throughout that
and growing through your failures,
that's the path to high performance and greatness.
Dude, that was awesome right there.
And by the way, if you not being a great speaker,
one of the great orators of all time in my lifetime,
that's mind blowing to think that is something you were great at.
And what a huge example and lesson that is.
Every time we do this, it's fire.
Like every single time.
Like for me, it's fire.
And by the way, it's literally fire in here.
The sun is shining through.
If you're watching the video, everybody, I'm getting fried by the sun.
So that is that is a call that it is time to end this today
I know this served you guys all tremendously and I just want to challenge you to share this episode
Brendan I love you. You're just I love our time together. I love spending time with you
I love learning from you and with you and I'm really grateful that you took the time again today, brother. I'm I'm
So grateful for our friendship and that you exist in the world.
I just got to tell you, I know I tell you all the time, but I'm telling you again.
I feel exactly the same.
I learned so much from you and you're a great friend in life, brother.
Thank you for having me on.
It's so good guys.
All right.
Share this episode, everybody.
God bless you.
Max out.
This is the Ed Myron Show.