The Entrepreneur DNA - Entrepreneurs Need These 5 Keys To Reignite Their Marriage and Passion | Keith Yackey | EP 39

Starting point is 00:00:00 So, money is the byproduct of value. We all know that. Yeah. If you provide value, you get rich. It's not even like, I wonder if I'm going to get rich. You go out in the world, you provide enough value, you watch what happens, motherfucker. You're going to get rich. And sex is the byproduct of being a great fucking husband. It's the fruit.

Starting point is 00:00:24 Most guys are like, I don't like the fruit of my tree. I need to figure out the fruit. I need a sex position. I need a toy. I need to this. No, dumb, dumb. The only reason the fruit's bad is because the root's bad. So let's go look at the fucking root of your problem, which is ding, ding, ding, you. What is up entrepreneur DNA family? Welcome back to an incredible episode. This episode is very special to me, and it should be for you. If you're an entrepreneur, if you're a man, if you care about your wellness and good being, good friend of mine and the man who has mastered the married game is here, Keith Yackey. What is up, brother?

Starting point is 00:01:00 Hey, man. It's great to be here, and I'm excited to be able to chat about what we're going to chat about. Hey, here's what I'm going to do. I'm going to start this off. I've never started something off like this. This is the first time I've ever said this. Keith, how are you going to change the listeners and the watchers lives today? Right now, high level entrepreneurs, go doers, make shit happen people. Keith, go. Because how are you going to change your life today right now? All right, listen up. Here's how, if you're listening to this, this is how your life is going to change. If you are an entrepreneur and you're killing it or you're on the come up to killing it, and you've noticed that your wife is no longer initiating sex with

Starting point is 00:01:43 you like she did in the beginning, or she's no longer enthusiastically participating in the sexual act with you, meaning she's like looking at her clock and telling you to hurry it up, or if you've noticed that she's more into the spreadsheets than she is the bedsheets, how I'm going to change your life is I'm going to show you in this next hour exactly how to get your wife to want and desire you again. So if the sex has been low or it has been slowed, no problem, bro. We're about ready to go on this show and I'm about ready to throw down the truth. That's how we're going to change their life. Let's go, Justin Colby. Let's go then, dog. Let's go. I like this already. Coming in hot. So we are talking about the subject

Starting point is 00:02:29 that is terrifying to most people to talk about. I don't care. You don't care. You are a master at this. You have not just myself, but so many high profile, keep their names out, people who are your clients, people that you work with, entrepreneurs making tens and tens of millions of dollars have created their life aesthetically. But this is a real challenge that you are the go-to guy when it comes to making sure your other half, the woman that is your prize, is fulfilled and wants you back, bro. So let's start with this one question. What is the most common mistake male entrepreneurs are making right now in regards to this relationship with their wife? Here's the biggest mistake they're making. They're thinking, I protect, I provide, I produce.

Starting point is 00:03:16 Where's my pussy? And yet what they don't understand is, yes, you protect, you provide, you produce. Thank you. That's a prerequisite to being a man. But that does not mean that you are a good lover, meaning that your wife feels seen and heard and safe and secure. And if you're not connecting with your wife emotionally, she's going to feel neglected the same way that you feel when you go to connect

Starting point is 00:03:45 sexually and she says no and you feel rejected. So what a man forgets and his biggest problem is that he thinks because he protects, he provides and he produces, his wife is supposed to be like, oh my God, you're so amazing. I cannot wait to give you a blowjob. And that couldn't be anything further than the truth. I love that we're just keeping it real raw. So in that, in that, what is his first steps to take to change that, to flop that over so that he can actually help her feel secure, listened to, provided for, understood? What are the things, you know, the obvious answer I would say is you just tell the guy, well, why don't you actually take her on a date and listen to her? That seems obvious. Maybe it's the obvious answer that we all don't want to acknowledge,

Starting point is 00:04:36 but what is the answer? Like, what's the first thing that that man can go do? He's got to shift his mindset. And this is the mindset he has to shift. He has to think and realize, if my wife is no longer enthusiastically pleasing me and excited to hang out with me and life is not fun and energetic and lighthearted like it used to be, he has to realize step number one, I'm the problem. I'm the problem. Me.

Starting point is 00:05:09 Which also births the hope of if you're the problem, you're also the solution. So if a guy is sitting here and he's like, dude, I'm making millions of dollars. I've got money in the bank. I'm crushing it at work. But then I come home and I'm feeling like there's disconnect. I feel like she's always critical. She doesn't praise me. She doesn't tell me she loves me enough. She doesn't seem to be enthused about me or connecting with me in any way, shape, or form. And if she does connect with me, it feels like it's just a chore sex. It's a duty sex.

Starting point is 00:05:36 She's like, I know I'm supposed to give it up to him. That the guy has to realize, oh, I have mishandled this relationship. I'm 95%. What I've experienced with helping 350 guys who've come to my program and talked to thousands more who haven't, but have listened to our podcast and read our stuff and all the good things,

Starting point is 00:05:55 guys are 95% the problem in their relationship, 95%. But if a man adopts, I'm 100% the problem, meaning I haven't created an environment for her to have fun anymore i don't take her on dates and if i do hang out with her it's kind of like hurry up what do you got going on other things are more important and they start no longer the women feel all like like a priority they don't have to be should only be number one just at least be number one or two or at least number two or three. And the guy's like, but don't you see this amazing life I've given you? Shouldn't you be happy to be with me? And she's like, I'm not with you. You want me to be with all this shit and all

Starting point is 00:06:36 this stuff, but I wanted your heart. I wanted you to sit down and give me attention. So an attention for a woman to get her man's true full attention feels the same way to her soul when we get their vagina. It's the exact same. Yeah, and I think it's such an obvious, you know, it's high drivers. You're a high driver, right? So, well, let me spin this back to you, brother. How did you learn this, right? This isn't something where you went to school to study relationships and the anatomy and psychology. Like, dude, where did you fucking learn this

Starting point is 00:07:10 wisdom? Because I mean, you've already lit this podcast on fire. People could leave right now. Don't leave right now, but they could go right now and realize, oh shit, I'm fucking this up. And it's me, right? Um, by the way, to make sure you don't leave right now, Keith is going to give you guys something special. If you want to connect with Keith, go to marriedgame.com, marriedgame.com. Keith has something special for you. So that being said, how did you figure this all out? Real simple. I got married early to a woman that I wasn't that attracted to for religious reasons. Then when I became 28, I realized what the hell am I doing? This is not what I want to do with my life. I got a divorce. And when I became single, there was an extremely attractive woman at the bar

Starting point is 00:07:58 as a bartender that I thought liked me. My friends told me she liked me. And the first words on my mouth, well, it seems like we like each other. We should go have sex. And she was like, you clearly don't understand how this game works. What game are you? I thought it worked. I thought you were going to say it worked. I was like, geez, no dude. But, and I felt so stupid and so ridiculous that I was like, that's never going to happen to me again. So I went and read every book, hired coaches, went deep into the thing of how can I have sex with the women that I've been jerking off to as a kid, like Playboy and Penthouse and the nudie movies. I want to have sex with the hot ones. So I went through the painstaking trouble of learning how to do this over a particular amount of time and i had sex with hundreds of the most beautiful women on planet earth i learned the game then i found my

Starting point is 00:08:51 one her name was jesse joy and we were it we're in forever till death do us part let's fucking go and five years into that she goes you run your business you come home and talk about your business we are moving into our dream house and she goes and you fall asleep on the couch you piece of shit me and your two-year-old daughter that you had with me would be better off without you in our life and they packed up the u-haul and fucking skedaddled out of town and went to california and i realized right then and there i'm the problem which means i'm the solution which means i who was married at 185 pounds of tiger meat wrapped in barbed wire i have let myself go and became 200 200 pounds 250 pounds of fucking polar bear flesh.

Starting point is 00:09:47 I was running my business that had come on pretty much autopilot, making multiple seven figures, doing just fucking fine. And I had lost my drive and ambition to continue to grow. So she's seeing this guy who was ambition to take over the world, take over a very small portion of the thing. That's good. I was a horrible fucking parent. So she goes, dude, I don't even want to have a second kid with you. I was no longer taking her dancing, no longer taking other dates, no longer having fun. And I lost my power,

Starting point is 00:10:15 meaning I didn't say and do what I said I was going to do when I said I was going to do it without fault. So she couldn't trust anything. And when the trust goes and when the trust goes down the lust goes down and she's like motherfucker you're not anything like you were when i married you you are a bait and motherfucking switch and i was that's how i learned it because at that point i realized okay i've had sex with all the most beautiful women on planet earth so i know what all those flavors taste like i found the greatest woman on planet earth who was just you met her jesse's fucking awesome she's so fun she's so her band she's like a ball of light in in not even a dark room is specifically just like you just go around her energy is just warm awesome high energy bright light like she's amazing she's and that's when i realized i just pushed the most

Starting point is 00:11:06 amazing woman in my world and that world away yeah and that's what i'm like i hired three coaches and i realized shit if i'm gonna get her back i gotta move on and if i'm gonna move on i gotta move on so i moved on and then learned the strategy of how to get her back and within five to six months she came back to me because she saw that I was this new, improved version. And my number one thing that I live by, and it's the number one rule of married game, is become the most attractive version of you for you. I didn't do this for Jesse.

Starting point is 00:11:38 And that's what a lot happens is a lot of guys, if they're not getting sex, and their wife gets mad and go, I don't feel connected. And I just, man, why can't you be like you used to be? And the guy goes, I'm so sorry. So he starts doing the dishes, doing the laundry. He starts trying to get his game up.

Starting point is 00:11:54 And she watches this pathetic soul do all of this just to try and get something from her. And woman go, oh, there he is with his taker energy again. And he's not doing this because this is his standard. He's doing this because he's trying to get something from it. And we fucking hate human beings that are trying to get stuff from us.

Starting point is 00:12:15 We all hate takers. And most men in the relationship are fucking takers. But they would never run a business that way. No business because radically valuable by taker, taker, taker energy. It's all about giver energy. It's all about providing value.

Starting point is 00:12:33 And yet every woman wants to look across the street, across the room and go, that's my fucking guy. And most of them are like, yeah, that's my fucking guy. That's the facts. And that's how I learned it. Because then when i became this

Starting point is 00:12:45 guy i became back fucking ripped fucking beautiful and amazing oh with a positive how can i serve you jesse not because i'm your slave but because i give a shit about you i care about you and and then i developed this five dial system that makes it so fucking easy. A third grader could do it. And I know because a lot of my best friends are just the biggest knuckleheads as I was. And they're fucking all of it up. And like, I don't understand why my wife doesn't want to suck my dick anymore. I go, probably because she haven't had a real conversation within the last 18 months that every time she sat down next to you and tried to touch your shoulder, like, should we head upstairs? And she's like, I'm not married to a seventh grader, you fucking idiot.

Starting point is 00:13:27 Can you not have a real conversation with me? And every guy listening to this is laughing like you. They're all saying the same thing that you might be saying in your head. Like, that's fucking me. It is literally like, I mean, it's like we're born this way, Keith, right? Like this is, and this is the part that I think when you talk to entrepreneurs, you got to learn the lessons, right? And, you know, guys are built different than women, right? That's irrefutable.

Starting point is 00:13:58 But it's something that we can learn to adapt and that's what you do such a brilliant job out with your clients and you know these you know type a high drivers entrepreneurs that totally lose touch with what we're talking about what you're talking about they lose complete connection to that and what I think you said to me that was so valuable you said a lot that was valuable by the way but this is the like there's no successful business that takes take take take take take take name one that just takes they always provide the value first then you can go name every fucking company right tesla and apple and they provide the value walmart right they're providing low cost goods to people that need the low like value first and then they get in return and that to me just clicked something in my entrepreneurial brain right that we're wired like these again like a monkey or whatever like we just

Starting point is 00:14:53 were cavemen um and i think a lot of people need to rewind the last five minutes that's what i would tell everyone right now because what he just said was pure gold and especially for me brother i mean go ahead let me say this you bald-headed beloved, and I'm getting a little thin in the back, so I might be joining you here. Come on with it, dog. Yeah, bro. We're beautiful.

Starting point is 00:15:12 You're fucking beautiful. Hey, here's, here's, let me give you another analogy that will just anchor that one home. So money is the byproduct of value. We all know that. Yeah. If you provide value, you get rich. Like that, there's not even, it's not even like, I wonder if you provide value you get rich like that there's not even

Starting point is 00:15:26 it's not even like i wonder if i'm gonna get rich you go out in the world you provide enough value you watch what happens motherfucker you're going to get rich and sex is the byproduct of being a great fucking husband it's the fruit most guys are, I don't like the fruit of my tree. I need to figure out the fruit. I need a sex position. I need a toy. I need this. No, dum-dum. The only reason the fruit's bad is because the root's bad. So let's go look at the fucking

Starting point is 00:15:55 root of your problem, which is ding, ding, ding, you. And if you just, let me just explain these five dials, unless you want to jump back in. Did you like the analogy? Because it's pretty fucking solid fruit baby i by the way first of all we didn't know that you were a lyricist either i didn't know you had the capabilities you have right now but it is impressive my friend so let's knock through these five these five this is why i tell people i am the voice you trust when it comes to lust and I am who you

Starting point is 00:16:25 hire when she lacks desire let's fucking go all right so five dials real simple every guy if he's finding himself she goes dude my wife hasn't initiated oh here by the way if she used to and she used to be into you you're her type so't have to wonder if I can get her to love back me. Here's what most guys do. She meets you in the white. So she's now seeing what she perceives as your best version of you because you weren't doing it for her

Starting point is 00:16:55 because you just met her, right? And she goes, okay, he's this, this, this, and this. What happens is you either stop doing attractive things or you start doing unattractive things. Or in my case, and like most guys, we do both. We stop doing attractive and start doing the unattractive. That chemical starts to drain out of her. The chemical I'm talking about is the butterfly when she's texting. I can't believe I'm going on a date with this guy and she's talking to her mom and her sister.

Starting point is 00:17:24 She's getting all, let me try a new outfit. All that shit bleeds out of her. That's a mechanism that happens. It's natural. That same mechanism, when you start to do attractive things again and you stop doing the unattractive things, it starts to go back up and she goes what the fuck is

Starting point is 00:17:47 happening to me i'm feeling all these feelings again for you and that's when she starts to test because people test what they want to trust she's like is he doing this like what what happened is he just doing this to get something is this who he really is is this his new standard and if you can pass those tests, which almost no guy knows how to, but we've got the code because that's what we do, you gain her trust. And then when the trust goes up, the lust goes up. Now she starts to go, dude, yeah, I think actually sucking your dick in the back of the escalate sounds like a really good idea. Let me suggest it to you my good sir and you're like damn straight

Starting point is 00:18:26 let's go or she starts tapping you under the table while you're eating sushi with our good friend taylor i don't quit taylor and his wife and two other people and jesse tasselang she goes dude i need to fuck in the back of the fuck i need the fuck in the back of the s game when we're done with this table you are so hot right now. I'm like, we're gonna. But I need to finish my steak here at Good Luck's, my lady. That's right. So these five dials will show you where you're fucking up. And this is exactly where I fucked up.

Starting point is 00:18:55 You get these five dials and you become what we call a provocateur, a man who provokes his wife to lust after her. It's not something that you just trick her into. She's just like, I can't help help it i'm married to the man so that being said i like it the first time anything you want to say that before we dive into the dials no i think you know i think this is what everyone every man would love right is the provocateur where they are lusting after us right i think you know that the funny part about it and i even think about my own relationship um there's that like again that season where you can do no wrong and they want you all the time and it's all day every day full tilt five times a day right and then whether you're

Starting point is 00:19:39 doing things that aren't attractive to her or uh you know you are no longer being attractive uh that that's the breaking and then we get sensitive the funny part about this is we as entrepreneurs and men you don't want me anymore why don't you ever try to make a move on me why don't you ever let me know why don't you ever come after me why do i out and we're the man saying this to them right and this is not just me saying it to you. This is, you're shaking your head because this is what your clients do. I know it, right? And so- I did.

Starting point is 00:20:09 You did it, right? I mean, everyone does it, right? And then you have to come down and realize, okay, I'm the problem. So let's go through these five. Entrepreneurs, we love frameworks. We love, okay, what do I gotta, these five things, if you nail these things,

Starting point is 00:20:23 she'll be attracted to you. And that's what I actually, that was the big realization for me was attraction means somebody's leaning in, five things. If you nail these things, she'll be attracted to you. And that's what I actually, that's what, that was the big realization for me was attraction means somebody's leaning in, repelling means they're pushing away. Doesn't necessarily mean you don't have to have abs and biceps and everything. It's more about an energy. Does he care about me? Does he care about my needs? Does he care to hear me? Does he want to hear that story again about how I went and partied with such and such celebrity again? He probably doesn't, but he's going to pretend like he does because he knows it's important to me. The same way I'll sit and watch a fucking stupid football game and be like, did your team win? Oh yeah, they won a not

Starting point is 00:20:59 important league for a non-important thing that's never going to make me any money that I'm super excited about to sit here for hours and hours and hours and talk to my buddies about. And you're going to sit here right next to me and ask me if it's working? Yeah, it's working. And she's like, yay, what a fucking retard. He watches NFL's eight hours on a Sunday and doesn't do shit with his family.

Starting point is 00:21:18 But I'm still here cheering him up. Okay, now that the context is set. Yeah. Are we being honest enough on this call? Yeah. Are we calling it out? Are we saying how it should be said? Jesus.

Starting point is 00:21:30 I love it though because this is the brutal truth. This is why you have what you have is because this has to be said or there's always this screen up or a mask on about the reality of like, why divorce rate is so high? Why are couples splitting up why are men always complaining why are men cheating a lot of it is what we're talking about right here so i mean the brutal truth not everyone has to love this i already know a lot of females are going to be like i can't listen to this anymore he said the vagina works okay but the the truth is the truth

Starting point is 00:22:01 one way or another right and then the other thing I would tell you is women always want the high driver, high pusher, moneymaker, you know, the, you know, in our world speaking on stage, notoriety, influencer, you know, ego. But then the downside of that, which is what we're talking about. Then we get caught up on our own bullshit and we don't perform for them anymore. We're performing for an audience that we don't fucking care about and they lose the connectivity right and so you know definitely just definitely nailing it right is what you're doing and then again i hope all the listeners go to merrygame.com because this is the real shit right i have a lot of you and i have a lot of mutual friends, a lot. And this is a reality, you know,

Starting point is 00:22:48 when we sit in these rooms together, brother, this is, you know this to be true. This is commonplace. I mean, the vast majority. Listen to this statistic. 87% of men are not happy, not even happy in their marriage. 87, that's nine out of fucking 10.

Starting point is 00:23:04 So 13% of men are not happy not even happy in their marriage 87 that's nine out of fucking 10 so 13 of men are happy and two of that percent two two percent are still in a relationship where both people are obsessed with each other that's wild bro it's so fucking wild and it's it's sad i mean it's sad right yeah it's sad it's why there's's sad, right? Yeah, it's sad. It's why there's so much divorce. And here's the craziest thing. People get divorced and they become the most attractive version of themselves. And it's like, dude, could you just try that six months earlier and see what happens? Here's the five dials guys can check themselves on and score themselves on very, very quickly. The first dial is the parent dial.

Starting point is 00:23:44 How good of a parent are you really? Why? Because a woman is baking this thing for nine months, birthing it into the world, and all she cares about is this baby going to survive and thrive. And most men are like, yeah, yeah, that's your job. I get it, except there's two parents, and my little daughter doesn't have two moms. She has a mom and a dad, and she needs that masculinity to learn and grow and to be able to be nurtured the way she needs.

Starting point is 00:24:17 Little boys need that masculinity, their dad wrestling with them, being an active participant and investing in the stewardship of this child. And so when she looks at you not being a good dad, she just goes, she can't help but resent. Now, my wife said, I don't even want to have another kid with you. You're such a bad dad. That's why she left. And I forgot Mother's Day. How fucking big of a dodo bird do you have to be to forget Mother's Day?

Starting point is 00:24:49 Well, that was me. And that was one of the 17 million reasons she left. So I would ask guys on a parenting dial scale of 1 to 10, where do you think you're at? Like how good of a parent do you think or how good of a parent do you think she would relate? Most guys are going to score pretty good on this one because we do care about our lineage and our legacy and Little League and all the fun shit, right? So most guys, I was horrible at that one. And I had three other kids before her, so she thought, oh, this guy's going to be great. He's going to be a great dad.

Starting point is 00:25:17 Nope. Fucking ain't a switch, baby. I am a fucking horrible dad. Now, once I got Jesse back, dude dude I'm an excellent dad I spend so much time with my daughter we go I can when my when my wife's brother uh passed away a couple years ago I had Jovi for eight days straight Jesse didn't have to worry about her at all we were fine we're fucking great I would be I'm a great dad now but that is where she's going to judge you that's dial number one.

Starting point is 00:25:46 Dial number two is the partner dial. This one's fucking huge. I call it the best friend dial. And that's what she felt like when she first started dating you. That you guys would sit and talk for hours. If you guys weren't there, you'd be on the phone for hours. If not, you'd be in the car listening to your favorite songs. The windows would get steamed up. You'd have to turn on, roll down the windows, get the steam out like it all looked like it was just nothing but naughtiness

Starting point is 00:26:08 was happening there and you were rocking out to three doors down and telling stories about high school and all the other shit right like that was that was the reality and then now she tries to call you at work you're like i'm really busy i'm doing the lord's work over here i've got this deal this deal maybe i'll see you when i get home she goes, what the fuck happened to my best friend? Yeah. And so I say, guys have blue balls. Well, ladies have blue tongues. They want to ejaculate their words all over your face

Starting point is 00:26:39 the same you want to just nut all over her titties. Okay? That's what really was happening. But she comes home and you barely even talk to her. And if you do talk to her, she feels like, oh, he's just kind of listening so that I'll have sex with him later. This is where I go with all my clients, all my one-on-one clients. I go, we need to start here. Do you emotionally connect with your wife in any way, shape or form? And here's what's really the problem especially for us entrepreneurs if we like

Starting point is 00:27:10 something they know we put a lot of prepper me and my buddy garrett we went to costa rica to surf and i lined out everything i got us jerseys i knew where we were going to surf i knew this and she saw all this organization she goes i knew you added in you you fucking cocksucker and i was like oh shit and so she goes but you won't do that for me which means i realize i'm not a priority in your life and these women feel so fucking neglected and so alone and so unemotionally connected that they're like fuck you you want a want a blowjob? Yeah, how about this? Why don't you ask me about what's going on in my day and actually fucking care? You did in the beginning. No woman

Starting point is 00:27:52 on planet Earth would go out on a second date with a dude if she didn't feel connected to the guy. Yep. And definitely not say I do, I'll be married to you forever if she didn't think this is my guy. And yet most dudes especially entrepreneurs we are so about our thing that we're just dude some guys are at home all

Starting point is 00:28:12 over their fucking and like what what'd you say it's like okay you clearly are fucking checked out and yet you want her to be enthusiastic about being naked with you what are you fucking crazy that's down there i'm clearly it's so funny you say that because i remember dating stephanie about being naked with you? What are you, fucking crazy? That's down the road. I'm so glad you say that because I remember dating Stephanie. We were long distance, Miami to Scottsdale. I would FaceTime her every day. Every day I would jump on my phone and FaceTime her

Starting point is 00:28:39 because I wanted her to realize and know that I'm not a typical douchebag and I'm going to do more than what you're used to doing. And I'm serious, not just trying to get laid. Like, this is not normal, you know, fuck boys stuck. Fuck boys don't care. They text, hey, you want to, like the line you said, oh, we're obviously attracted to each other. You want to just go home and have sex?

Starting point is 00:29:00 Like, that's what they do. But it is very interesting to even think about when was the last time i genuinely faced time her and it wasn't her and my daughter or her and my son and i'm sitting sitting here thinking as you're talking like when was the last time i just facetimed her to facetime her i i probably couldn't tell you now we're we're a little bit in a season there's always a kid on her and so we're a little bit on that but that's an excuse i still can do it she doesn't have to answer it right so interesting all right not only that but when's the last time you sent her like a joke or hey i saw this meme and thought of you or oh my god this is so you like like like you know i just

Starting point is 00:29:39 saw uh the instagram rail today and the lady goes hey would you like to get ice cream and he goes no i don't want to go she goes oh okay and he goes, no, I don't want to go. She goes, oh, okay. And he goes, but I'll go with you. And she's like, no, I don't really want to. And then it had the girlfriend interpreter and it said, well, she doesn't want to go and have you watch her eat ice cream because that makes her feel like a fat cow. She only wants to go

Starting point is 00:29:58 if you want to go. And then if you decide, oh, I'll go now. She goes, I don't want to go because now clearly you're just going for me and you're not going because it's going to make you happy that's my wife so I said to her I'm like I'm like ring a bell she goes oh my god that's so me which then when you do that your wife goes he knows me oh my man was thinking me at work and sending me this stupid fucking meme that's me and then they go oh that's what he would have done when he was dating me. Try to give me an insert his disco stick all the fucking time.

Starting point is 00:30:31 You were fun. You were you were lighthearted. You were flurry. You would send shit. You would just check into the day. I was over my best friend's house who is a client of ours and loves my wife calls. In fact, calls her coach, Jesse. And I said, we were working on a weekend.

Starting point is 00:30:48 She was away, and I said, hey, let's just shoot a video for Jesse. I'm like, what's up, love? We're breaking down some frames. Hey, here you go. And he goes, Coach Jesse, I fucking love you. You're the best, blah, blah, blah. 47-second video sent to Dior, and her cup was just overflowing. Wow, they thought of me.

Starting point is 00:31:08 I love those two idiots loving idiots so this best friend dial is like it is the thing you could fucking suck at all these other things but if you're no longer her best friend and she knows it then you're gonna have some real fucking problems so i would have a guy's rate yourself on a scale of one to ten does your wife really feel like you're her best friend she can share anything with you she you listen to her talk you listen to her you engage you're curious you're curious you you're comedic you care this is one of the most guys are really fucking up that's just no doubt so we got parenting best friend what's three partnering okay the third one is the producer dial which is what these guys are great at i've been great at producing for a long fucking time have i had ups and downs yeah

Starting point is 00:31:51 i'm a business owner like everybody else but i've been producing at a high level for a decade or more before i even met her so i fucking 15 to 17 years i've been crushing it by any standards. And she saw me take my foot off the gas. I guide you to two things. Number one, they do this. I'm doing this for you to work all out. I'm doing this for you, which I told Jessie. And she goes, except we don't see you.

Starting point is 00:32:20 So you can believe your own bullshit, but we don't see you. So that doesn't work for us. And secondly, she watched me pull my foot off the gas because I had a lot of automations in my business, and she saw me lose this drive to continue to expand and build and grow me as a human. So while I was bringing a bunch of dough,

Starting point is 00:32:43 she's like, we were moving into our dream house beautiful house man we had the cool fucking cars we had the dream house and all the shit and she's like i i just i'm not interested man good luck but but women don't want to be in a in a cloth seated corolla and a one-bedroom apartment forever they want a man that's going somewhere that has dreams and passions and is actually taking action towards creating that so what did you call this third dial the producer dial so let me let me i mean i'm just sitting here and we're friends and i know exactly what you're doing how i'm still sitting

Starting point is 00:33:18 here thinking as if i just met you um does this include like the fitness side does this include it's not money but like i had a conversation last night literally last night with my wife and i just had this flip this this switch flip again right every so often and i just go i'm fucking gonna go win bigger like and i just look at my wife and i'm yeah i'm gonna fucking win now this can take some sacrifice because you know my world is speaking on stages and traveling and doing but we need more we need more vacations we need more time we need more and she says honey i've never tried to slow you down that was like literally she was like you haven't heard me say no to you know you going and having to do these things like go fucking go win that's what we're talking about right now like she wants not to say i've like taken my foot off the gas but maybe i don't feel that way but like

Starting point is 00:34:15 whatever reason last night what you were saying just rings a bell to my own world because i just got something in me last night i said god damn i'm still playing small by all metrics by all my friends metric i got a message the other day i'm one of my friends i've known for 20 years bro i love watching you kill it you were fucking just crushing me i love it keep going blah blah right makes me feel good ego wise but on my metric i I'm like, bro, I still have so far to go. Anyways, I say that to say, I hear you. I hear what you're saying there. And women, you know, you can't sacrifice too much. Like I can't be on 300 days a year and things of that nature.

Starting point is 00:34:55 But like they appreciate the producer is what you're saying. They want the man that's going to go create for them. It's built into their DNA. Yeah. It's called hypergamy is the actual term of it, meaning they're always seeking to want to be with the man with the most resources because that ensures protection and resources for their office.

Starting point is 00:35:18 So it's built into them to want to be that. So when they watch their man truly killing and remaining connected to them, and they want to feel like they're a part of the crew that's doing badass shit so that when they're each of the fruit with you they like we did this it's fucking awesome they go that's right it's awesome so yes they want to see a man making his move so i would say and and they don't want to see the guy that's like i'm gonna do this i'm gonna do this and he never fucking does anything that is like that's just masturbating with her heart she's like stop doing that i want the real thing let's go all right so scale of one to ten

Starting point is 00:35:56 ask the guys i've asked yourself if you're watching listen to this hey how how good of a producer am i like am i do i keep my word am i really about this life or am i at at work scrolling around on instagram and jerking off and and pretending to be like i want to work i want to work i want to produce i want to i want to create something that's awesome i believe we were created to create and that's where i'm most happy i want to create shit i love this this makes me happy so that's the third dial producer dial now the dial. Most guys on a scale of 1 to 10 on these first three dials are probably going to be midland, maybe a little better. These are the three that most guys know of,

Starting point is 00:36:31 and they're like, I should probably be these things. These next two, we're going to have some guys eating some serious dicks right now because these next two, every guy just fucking falls right off the cliff. All right? So now we're about ready to get excited. Okay. All right. Let's rock. What's So now we're about ready to get excited. Okay. All right. Let's rock.

Starting point is 00:36:46 What's number four? Fourth dial is the player dial. This is that dial. I came in, 185 pounds, Tiger me wrapped in barbed wire. She's like, this is the man. Dude, this guy's athletic. He's funny.

Starting point is 00:37:01 He takes me on dates. We traveled. Jess and I, I think, went to 37 different states. We've traveled all over, done all the cool things. We ran the Rocky Steps. We went to Cheers Bar in Boston. We've slept in a yacht in fucking Florida. All the things, you know what I mean?

Starting point is 00:37:18 Thing after thing after all this shit. And then next thing you know, he doesn't take me out dancing anymore. He gained all this weight. he's not even fun anymore we never go on dates dude it's like as if he he wears sweatpants all the time and if we do go on a date he's like backwards ball cap a pepsi fucking t-shirt that he got at target and and it's like she goes you dress like a bum even though you got money. It's just like you don't even care anymore. And why wouldn't you care? You used to

Starting point is 00:37:52 care. And what happens is guys stop putting in effort. In this player dial, they stop putting in effort of really truly portraying themselves as the best version of them. Planning a date, getting excited, because here's the truth of the matter.

Starting point is 00:38:09 When I came to realize this was the truth of the matter, if every guy here was just, they instantly became single right now, and the hot chick from high school slid into their DMs. For me, it was Kristen Bennett, head cheerleader. God, I wanted to fuck her so bad. Never got a time of day.

Starting point is 00:38:27 Sat next to me in algebra class. I cheated off her test, but never got to hang out with her, right? If Kristen Bennett shows up to my DMs, is like, hey, life looks pretty good. We should connect. I'd be like, fuck yeah, let's go. How would any guy show up to that date?

Starting point is 00:38:43 Would they be wearing their dad's sport coat that's three sizes too big? Would they be having tassels on their fucking leather shoes or pleated khaki pants? Fuck no, they wouldn't. They would be feeling good. They'd be doing their push-ups. They'd be smelling good. They'd be putting effort into, okay, we're going to go here. Then we're going to go here.

Starting point is 00:38:59 Where are we going to? And why? Because they want to get laid. But they recognize with anybody new you're gonna have to put in some effort well why the fuck don't you put any effort in most guys i go when's the last time you're on a date like oh dude it's like six weeks ago i'm like what'd you do well we went to home depot pick up some parts for the house and then we went pretty thick fillet and i'm like well no shit casanova no wonder you're not getting more ass in a toilet seat dude you're

Starting point is 00:39:25 not putting any effort at all and yet you're expecting her to be like when does the golden cock get home I cannot wait to find that thing it's like it's not gonna happen these guys have had their brains just ripped out of their thing that and dude dude to quote the great American poet, Cindy Lauper, she said, girls just want to have fun. Yeah. That's the true of all truths. Girls just want to have fun. And most guys are not fun anymore. I love it.

Starting point is 00:39:55 I love it. Okay. Number five. And by the way, I feel like that would be the easiest. It may be because I actually feel like I do an okay job at this. There's always room for improvement but I actually probably do a pretty good job right that she goes with me we go dates we do date night and whatever uh but I feel like that's probably the easiest thing to fix right

Starting point is 00:40:15 because it also kind of serves the ego right like all right let me get all fucking dappered up let me look good let me smell good let me go take my girl out let her know like dress to the nines like maybe i'm wrong but i feel like that would be such an easy fix if i was in the dump on that that's like a hang tight let me put on my best dread let me you know let me go buy a new jacket a new thing let me feel the swag again and then deliver that onto to her. Anyways, that one I feel like we as men can do better. That's an easy fix. But this will be one of the lowest scores if they rate themselves on a scale of one to ten. Dudes would be like, fuck, I'm no longer fun.

Starting point is 00:40:57 And if you don't do the partner dial, a date for her might be like, yeah, actually, I got to go hang out alone with you now. Oh God, that sounds fucking horrible. So some guys, when they come in, I go, hey, you need to start dating your wife. It's like, dude, she won't go. I go, okay, well, here's what you got to do.

Starting point is 00:41:13 You need to go by yourself then and prove to her that you getting out and having fun is a real thing to you. And then she'll eventually follow and mirror you. These women are just the mirrors of us. And this is what happens for guys. They go go my wife's a fucking c minus or a d her attitude sucks i go she's just mirroring you so that means you're a c minus or d in her opinion because any woman if chris brown walked by any woman or it's fucking uh the guy off of gray's anatomy or uh you know

Starting point is 00:41:44 you just showed your agent on that one. You couldn't have said like Drake. You couldn't have said like some just really easy, you know. You said Grey's Anatomy. Bro, they all love Patrick Dempsey. They all love fucking the Aquaman. They all love these Thor type dudes. So my question is, would she show up

Starting point is 00:42:06 like that for him? No. Because of how she views him. So you need to become the A plus version of you because you need your side of the street clean and then watch how she mirrors you. And if she doesn't, that's a different story. But until you

Starting point is 00:42:22 can look in the mirror and go, I'm an A fucking plus version of me, you my friend friend are in delusionalville and you're expecting somebody to give you something you're not worthy of truly and most guys really drop the ball on the player dial they're wearing their sweatpants all over they don't smell very good their breath stinks it's like dude these are some basics you're right these should be simple guys stop flirting with their wife or all they do is just try and grab her tit when they walk by it's like okay so this is not again junior high so guys just don't understand actually how women work that if you can speak to their soul, they will fucking gladly give you their whole. I love that.

Starting point is 00:43:06 And laugh. That's a ball, baby. Oh, no. Too good. All right. Number five, brother. Number five. Breathe all full circle.

Starting point is 00:43:18 What is number five? The power dial. Okay. The power dial is the overarching theme of this one is do what you say you're gonna do when you say you're gonna do it without fault let me give an example we move into a new house and jesse goes hey can you hang these pictures in this little corner no problem i'd love to a week later she goes remember the pictures ah yes, yes, yes, no problem. Two weeks after that, she's like, dude, I'm not trying to be a nag, but remember the pictures? Yeah, yeah, I got it. I've just been real busy. Six weeks later, she's like, all right, motherfucker. Like,

Starting point is 00:43:53 dude, you've told me about this and it doesn't happen. Or hey, I want to get home from work at this time. And you never do. There's always an excuse. There's always a reason. And she's just like, I can't trust your word. Again, when the trust goes down, the lust goes down. So she sees a man who's not in his power, but there's other factors of this. Like we ask these questions. Did you do your personal development for her to notice? Or did you do it for you? And if she doesn't notice, do you get butt hurt? I don't have beautiful biceps and fucking amazing calves so that Jessie can be like, wow, I do these because I want these.

Starting point is 00:44:29 I want these. The other one is, did you edit or audit your shine for fear of upsetting her? Meaning, she wants your real opinion. You're like, well, I don't want to upset her. This is the third Thursday of the month. I'm supposed to get laid tonight. And if I actually tell my real opinion, and so she goes, this guy's a flip-flopping motherfucker. He's saying this, but then saying this. And he's not really saying his real opinion. The most attractive thing for a woman to see in a

Starting point is 00:44:56 man is that he's comfortable in his skin and he doesn't change his opinion to try and get something out of people. That's weakness and fucking horrible. That's what weak people do. And then how about this? Men get afraid to ask. They're afraid to initiate for fear of rejection. Or when they get rejected, they act like pouty little bitches. Why don't you say yes?

Starting point is 00:45:19 And then we start stomping around, getting all passive-aggressive. But I got laid around here. Maybe I'd hang more paintings. It's like, what are you talking about bro this is this is and then she goes this is so unattractive the other one is asking and seeking permission when you don't need to my buddy calls up he goes hey what are you doing this saturday i don't know let me see if i've committed anything but i'm not going to ask Jesse. Jesse, can I go hang out with my friends this Saturday? She's not. We call that the mom matrix.

Starting point is 00:45:53 And you, Ma, I don't know where, I don't know if it's like in Florida, but dude, out here, dude, moms do not want to have sex with their kids. Most guys treat their wives like their mom. Like, can I go do this? Did you see what I did? Did I get a gold star and a cookie and nookie and a tap on my head? And this lady is like, what the fuck, man? I married a gold star and a cookie and nookie and and a tap on my head and and this lady is like what the fuck man i married a man not a child so any times a woman goes like i got two kids well i got my husband i got three that's a problem or if someone comes up and asks your wife and goes hey do you think so and so is cheating on you she goes who would want to fuck

Starting point is 00:46:20 him these are problems and this is how she so when it comes to the power dial it these are things that guys fuck up all the time they're like i'm trying to get to i'm trying to do this so she'll like me it's like and that's why she doesn't fucking like you and when you come to like why aren't we having more sex and she's just like because you are acting like this and you're asking this become the fucking man that is worthy of all the sex a dude just dripping with fucking pussy and watch what happens no doubt i think you know this is crazy like this i go bro that's really strong he goes why so they go go, you're pussy repellent. Can you not say so much?

Starting point is 00:47:09 The first thing I'll say is make sure you go to marriagegame.com. Get a hold of Keith. If you have any of these issues, marriedgame.com marriedgame.com Listen, frankly, I've been supposed to fucking

Starting point is 00:47:27 hang a bookshelf for weeks and i haven't and i just i'm like oh maybe maybe that's why so listen i mean we're all victims of it at certain levels you have your pros you know your highs your lows but this is a guy that I would highly encourage all men all drivers all entrepreneurs that have lost track a little bit like it's not as simple as the cliche in my opinion what you do and it is the complexity of not just being cliche of like you always want to date your wife I get it I get the concept of it right you want to be the player game you want to have but there's levels there's five stages to what you need to perfect to make sure that this really still works and that's why married game is is incredible dude and thank you for blessing this uh podcast everyone needs to hit

Starting point is 00:48:16 up keith on social media go to marriedgame.com where else do they need to go bro that's just go there and that's that's everything that you would need and dude you hung out with jesse and i so you know this isn't me just sending a buck and bunch of bullshit down the internet tube hoping somebody fucking buys it this is it's real and that's how so many of my friends actually have come they're like dude like your relationship is the realest thing like you guys genuinely really fucking dig each other i go yeah you should have seen this eight years ago she left my ass. So I've come from the back of the pack, and yet almost every single one of my friends

Starting point is 00:48:50 is like a client in some way, shape, or form, or at least they ask me questions like, hey, dude, I'm kind of fucking this up. What do you think? I'm like, oh, you're doing this. Hang the bookshelf, Colby. Fucking hang, Jesus Christ, Colby. Hang the damn bookshelf already.

Starting point is 00:49:04 Hey, if it was some hot chick and she goes I can't wait for you to come over I've got the greatest lingerie I can't wait for you can you hang this bookshelf real quick that would have been hung fucking yesterday this facts we live these double standards and our wives know it and they're like so marriedgame.com let's uh if you're suffering from dds aka dry dick syndrome head to marriedgame.com and we will get you healed my brother reach here dude love you too man thank you for blessing this audience if you're watching this throw some comments number one two three what's what's where are you uh you know deficient go to

Starting point is 00:49:45 marriedgame.com and if this helped even a little bit or you know a couple guys that need to hear this like legit need to hear this or watch this share this with a couple of your friends i'd appreciate it he would appreciate it and your buddies they would really appreciate it all right y'all that's it for today see you on the next podcast with another great guest.

The Entrepreneur DNA - Entrepreneurs Need These 5 Keys To Reignite Their Marriage and Passion | Keith Yackey | EP 39

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