The Entrepreneur DNA - How AI Is Rewriting the Rules of Content Creation | Austin Armstrong

Episode Date: September 8, 2026

In this episode, I sit down with Austin Armstrong, bestselling author of Virality! and founder of Syllaby, to nerd out on everything happening in AI and content right now. We get into how fast AI video and image generation is moving, why it's getting harder to know what's even real online anymore, and what that means for creators and business owners. Austin breaks down his thesis of being a business owner who creates content instead of a content creator chasing views, how to use keyword research tools to find exactly what your audience is searching for, why faceless content is exploding as a way to build a brand without ever being on camera, and how he personally uses AI as a thinking partner trained on his own voice and expertise. We also compare the major AI models out there, talk about how to actually start using AI strategically if you're feeling overwhelmed, and he shares what he's building next with Bullhouse Ventures. If you're trying to build a personal brand or grow your business with content and you feel like you're drowning in options, this episode gives you a real starting point. About Austin: Austin Armstrong is the bestselling author of Virality!, a two-time seven-figure entrepreneur, and a keynote speaker on AI and social media marketing. He's the CEO and co-founder of Syllaby, an AI-powered platform that helps creators and business owners write, generate, and publish video content in minutes, and Managing Partner at Bullhouse Ventures, a startup incubator and coworking space based in Durham, North Carolina. Austin has published over 12,000 videos across social platforms, earning billions of views and millions of followers, and is also co-founder of the AI Marketing World conference. Social Links: LinkedIn: https://www.linkedin.com/in/austinarmstrong90/ Instagram: https://instagram.com/socialtypro X (Twitter): https://x.com/SocialtyPro YouTube: https://www.youtube.com/@socialtypro Website: https://syllaby.io About Justin: Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof  LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is up? The entrepreneur DNA family. We are back with another incredible guest. And as you guys all know, these episodes are brought to you by the entrepreneur DNA community and club, where you get access to my guest just like you will today. Now, you're going to want access to this individual because we are going to be talking AI. We're going to be talking personal brand. He is a bestselling author of Verality. A great book that you need to make sure to get.

And he is the founder of syllabi that focuses on AI. and creating that personal brand with hundreds of thousands of users. I have Austin Armstrong here. How are you, bud? Justin, thank you so much for having me on, brother. It's truly an honor. I'm excited to nerd out with you and hopefully provide everyone some value. I'm down to nerd out because you are the genius in AI.

And we just off camera, offline, we were talking about this blend of personal brand, AI, how to really make, we even were talking about your YouTube channel. Let's lean into this. What are you seeing right now in the AI space specific to social media? Oh, gosh. There's so many ways that we can take that. Even just before we were jumping on this call, I was working with ChatGPT's brand new image generation model

that creates perfect parasels for Instagram out of the back, out of the gate. multiple image slides that you can swipe through the cover image, everything through call to action slide at the end. It's fantastic. You upload a single reference image and you can create a perfect carousel on any topic that you want. Aside from that, AI video generation is exploding. This has been going on for a while now.

I own a video generation tool like you just mentioned soldi, but there's so many of these new models out there. Seed Dance 2 is probably the most powerful model on the market right now, but Google also has V-O-3. Open AI had SORA. They shut that down. There's so many different models out there. It's getting easier and easier to create AI videos. And we were kind of also talking before we pressed record here about how it's hard to trust what you see online anymore, Even with content going viral, I just tricked my mom yesterday with an AI image unintentionally, but she called me multiple times. She texts me multiple times.

We are now in that area of content can go viral with AI, and you don't know if it's real or not. And that's kind of exciting but scary in a lot of ways, too. I just was saying this, and I'll say here, I watched a. guy who I follow and I know is a real guy. I've followed him for years and he's always kind of ahead of the curve with that kind of stuff and so he was talking in his traditional influencer style with a handheld little mic whatever and then he dropped he cut the screen and he had this beautiful woman saying the exact same word same tonality same everything same you know it was he was just showing you actually won't know when the person isn't real or not and I've actually seen some of these

new pages, if you will, immediately go into hundreds of thousands of followers, if not into the seven figures. And unfortunately, a lot of them tend to be very good looking females, saying the message that the guy business owner wants to hear, but is a lot more appealing to look at. Yeah. I mean, I've seen completely AI only fans channels pop up that start on Instagram with a completely fabricated AI woman doing AI trends that drives people to the link in their bio with adult AI content.

It's crazy, man. It's going to be crazy. So now let's talk about your book, the game, Viral. It's just brilliant. It's right there behind you. If you're not watching on YouTube, make sure you to watch it on YouTube. But talk about your book. Let's jump into this a little bit.

What does the book talk about? Yeah. Yeah. So this is my, first of all, you can do this. really silly pose if you buy that. That is actually fun. Yes. But I've been doing social media marketing for over 21 years now. I think about 22 years now, which is kind of crazy to think about. And it's a two-part book. So the first part of the book is everything, all the lessons that I learned along the way over the last 20 years, how I found a mentor to the different

lessons that I have taken from being a former martial artist. And then the second half of the book is very tactical strategies that you can implement, how to use AI to do research, to create content, to execute the content, to study patterns, to frameworks that you can follow. I have a start video framework in there that you can follow to just, stack the odds in your in your favor that your videos are going to go viral just a really practical workbook and at the end of every chapter as well and I very much want it to be a workbook where you can write in it write your notes takeaways there's a section at the end of every chapter what were

your top three takeaways what are the three immediate things that you're going to take action on and what is the timeline that you're going to give yourself in order to take action on that book And I have had so many people tell me so far that they read this book, they applied it, and within 30 days of doing it and sticking with it, their numbers have skyrocketed. I'm very proud of it. Well, so it's funny you say that because I was a little bit ahead of the curve by no means am I some massive influence. Or I have like 130 subscribers on Instagram or followers, whatever.

Right? like but that's for me it has been a very long runway i've had to give myself to grow there right i'm not like an overnight success i tend not to go truly viral um i do at times we'll get you know tens of thousands of whatever but i don't hit that like three million views but there are business owners out there that literally end up going broke because they're only focused on trying to go viral um what would you say to those individuals? you know, that are business owners, they're leaning into the personal brand, but they're going broke from posting all the time. Yeah, it's such a great question. The actual thesis of the book is

don't be a content creator, be a business owner who creates content. And so you need to be very strategic with what type of content that you create. Viral for the sake of viral is not going to help you. You could go viral dancing, but you're a car mechanic. That's not going to do anything for right so look at what's actually going to move the needle and what platform is going to move the needle for you you don't need to be everywhere on every platform for every single person and viral is a very subjective thing as well viral for me might be different for viral for you versus viral for the car mechanic or the therapist for example so what you really want to do is educate that is education-oriented content that is either locally targeted for if you're trying to get local

business or if you have a software tool or a service business that you can or a widget that you can sell anywhere in the world or anywhere in the country, just stacking the odds in your favor. So if you're a mechanic, for instance, I would create educational free content. Just give your best information away for free. Three tips if your car is sputtering, give them the information so that they don't have to come to you. This is going, it sounds counterintuitive, but when it comes time for them to purchase your service or your thing,

you are the first one that's going to be top of mind for them, and they're much more likely to get that sale. Now, you also want to have your systems in places as well, setting up things like many chat automations for DM, building your email list, sending them a book here link and all of these systems in place. But by following like us, like really paying attention to where your customers are at, what are their needs, what are their emotional pain points, just provide incredible free value, don't ask for anything in return. that's what makes content go viral because it increases the view duration on it because it's so helpful and it's shareworthy. People say this information, this video helped me so much, I'm going to share it with somebody else because they need that as well. That's how content goes viral and that's how business owners can capitalize on it. What's one thing that people

are getting wrong that are keeping them at no views, small amount of views? Well, there's so many things that they're getting wrong, but talking too much about yourself up front, I think, is one of the quickest ways that someone's going to swipe away. I hate to be the bearer of bad news here, but nobody goes to social media for you or for me. They don't care. They're there for distraction, for entertainment, or education, and oftentimes a blend of all of those things. And so if you open your video with, hi, my name's Austin, and I've been doing marketing for 20 years. And in this video, I'm going to be, nah, you've already lost them. You have three seconds tops to hook their attention in this era of unlimited content.

With a swipe of a finger, there's another piece of content in front of you. And so if you don't capture them immediately, someone else will. So you need to hyper focus on really strong opening hooks. And this is, you know, it's sad, but it's the reality that we're in. You need to play the game. If you want to succeed on social media, you need to understand where people are at, where our attention spans are at, meet them where they're at. Having strong opening hooks like, these five websites feel illegal.

to know is a series that's worked very well for me. Or very practical ones for business owners and entrepreneurs. I did this for therapists for a long time. So I worked in the behavioral health industry as a marketer for about a decade or so. And what we did was we looked at long tail keyword questions. This is a very practical tip, by the way, for everybody listening or watching right now. Go to an SEO keyword research tool, AHrefs.com, Semrush.com, Uber suggests. answer Socrates, answer the public, whatever you're, pick your poison. Type in a service that you offer or an emotional pain point.

So for example, depression and anxiety, if you're a therapist, type that in. Sort by questions. You will see all of the questions with data that people are actively searching for online. What are the early warning signs of depression? What's the difference between depression and anxiety? What are over-the-counter medicines that can help with depression or anxiety? How do I stop an anxiety attack I'm going through right now, et cetera? You can extrapolate this out to any industry.

Every single one of those questions is a unique video that you should create for your target audience. And just saying that question is the opening home. That is how you should start the video. Either you stating the question as a statement or just having somebody behind the screen, holding their phone, asking that question verbatim, and then you as the expert answer it. That strategy, that format has gotten millions and millions, sometimes tens of millions of views because it's hyper-focused, it's hyper-targeted, and it resonates with. the right people.

What was, give me one or two of those websites again that people can go look at. I love A.H.R.Fs.com. That's my personal favorite. A.H.R.E.F.S.com. But there's Semrush.com. Answersocrates.com. Answer the public.com.

Ubersuggest. Dot com, I think. Perfect. Yeah. I think that's a lot of people, and I know this because of the space I live in more in the kind of business consultation, business facilitation.

People go, oh, Justin, but I'm just, I don't even know what to do. And so what your advice is really helpful. Right now, everyone should kind of rewind that little part. Okay, fine, but you have expertise in something. And again, whether you're a psychologist, psychiatrist, you're a mechanic, faster expertise, and you go to one of these websites.

I just wrote two down is, a hrefs.com or semrush.com go and ask the question right and then what do most people worry about about their car breaking down something like that i would guess and they will give you these questions is that how you want to use them exactly type in our muffler you'll get 10,000 questions that people search for online i would do search volume because what we're doing here This is an SEO strategy for your for your website, but social media is a search engine. People just look in different ways. But the questions are still the human side of the question.

And so volume is the best play for me. Like I would sort a little bit differently if I'm creating blog articles for these questions, like sort by volume and keyword difficulty, like how competitive are those. But for this purpose, specifically. I would just search volume because it's showing you the most amount of people that are asking that question. I think that's the biggest challenge. Most people, I mean, partly the, you know, they don't want to show their face, you know, women in their hair and whatever. And it feels awkward. Don't get me wrong. To some extent it is. I'm okay with it. Obviously, you're okay with it. You actually built a YouTube channel massively and you didn't show your face. Yes. Yeah, absolutely. So faceless content is a very. fast-growing viral style of content.

And it's been around for a long time. What faceless content is, as the name implies, is just content without a face. It's narrative content with B-roll or stock imagery or AI-generated imagery or videos behind it. And this has been around forever. I mean, look at documentaries, for instance. You go on National Geographic or the Travel Channel or something. and there'll be like one person talking in a room, and then as they're talking, they cut to B-roll.

While there's narration and subtitles on the screen, there's something visual there that's demonstrating what they're actually talking about. This is just removing the person from the equation. This is, and I love faceless content, because exactly like you said, there are so many reasons why someone cannot show up on camera. They feel a little self-conscious for whatever,

reason. They're in a regulated industry or they're in a job where they're highly scrutinized and they're not allowed to put their self out there. Maybe they work in the government. They're not allowed to create content. Faceless videos allow you to still be creative, still get your thoughts out there, your expertise out there, your stories out there. This can be done educationally. This can be done for fun. We've grown tons of channels in every industry that you can imagine with this type of content. It's what my tool, sorry to shamelessly plug, but that's just what syllabi my company does, is it just helps you create faceless content on any topic. We've had real estate agents use it. We've had lawyers create content. We've had history-oriented

channels, science-oriented channels. Now, where can they go for syllabi? What's the website? How do they reach out to go? Say, hey, I'm pretty interested in this facelisk because I'm a little not too keen on throwing my face up there like you, Justin. Where can they go? Yeah, it's sy-l-l-l-A-B-Y.

syllabi.com is the main website. And now with that, though, I would encourage you, if you are able to create content, do it. Your personal brand is so important. And if the only thing that's getting in your way is that you are afraid of getting some negative comments online that affect you, have empathy for the people that would leave these negative comments. Because most of the time, it comes from their own personal issues with themselves. And it's never really an attack on you. So get out of your own way.

most of the time is why I actually have a whole strategy. Like, I love trolling the trolls online. Trolls are inevitable. No matter what you look like, you can be the most attractive person in the world, the most perfect person in the world. You're still going to get negative comments from time to time because people love to disagree with you. And so I've just, having been a child of the Internet for so long

and creating content for so long, all these platforms really care about is more engagement. So you can actually leverage the negative content. to your advantage to reach more of the people that you want to reach anyway. If you had to start all over again with all this experience with your company, the knowledge and wisdom, all your clients, but you didn't have a budget for it, what would you do for the first 30 days to get started? I would go really hard on short form vertical video. My niche in industry is AI right now.

I've pivoted my personal brand a lot every like maybe five. years, I'll pivot my personal brand, if it makes sense too. AI is a very fast-moving industry. I would break it into multiple clusters of content, like breaking AI news, AI tips and tutorials, and deep dives into individual tools, specific use case. It's essentially what I'm doing right now. I would do nothing different. But I see these pages like this with zero experience starting to crush because the industry and the timing is performing really well.

And you're hitting top of funnel. So broad awareness. You're hitting middle of the funnel, consideration stage and then bottom of the funnel, closing conversion oriented content. I would stick to probably top of funnel for most of the content to just bring in awareness, awareness, stay top of mind, top of mind. And I would probably create three to five unique videos every day if I was starting from scratch. Yeah. Yeah, what is the right rhythm?

I mean, consistency, like I said, by no means am I some viral type of person. Like I have just been posting consistently for kind of since Instagram came out just using that as one platform. That's how I have 130,000 followers. It's not that I went viral and have this. What would be, and I know you just said three times a day, but what is your very kind of hard and fast rule for someone actually producing content? Maybe not AI driven or automated, but actually producing content. What should be the pattern every day that they're subscribed to? whatever that you can consistently commit to is the real answer and as much as you can consistently

commit to. My answer varies depending on what stage that you're at. If you're just getting started or you just have not had any traction, maybe you've been on Instagram for five years for your business and you've just had no traction whatsoever, I am very much team quantity over quality while figuring it out. When you figure it out, then you can slow down because you know what type of content is going to work and then you can double down on it. I would go crazy, strategically crazy, right? Like we said earlier, top of funnel, middle of funnel, breaking news oriented content, tutorial oriented content,

how-to content just answering frequently asked questions in your industry. If you're a restaurant showing food recipes or doing fun things and trying some trends, just try everything at scale. Give yourself a 30-day ultimatum. And this is like a timeline. You don't need like if five years didn't work for you of, you know, posting once and then taking three days off and then posting again and like maybe one's a carousel and one's a video and that didn't work.

And so I stopped doing videos altogether and not having a strategy. 30 days straight come up with a strategic plan and whatever that you can consistently commit to like three to five a day when starting. Yep. Yourself, 30 days. I basically guarantee that you will find one style or one format of content. If you do that, that works. And then you double down.

you do one a day of that style of commentant. But I would do at least one a day right now. Yeah. I don't think you'll get anywhere without one a day. I mean, I'm with you on that three a day. I mean, I do three a day every day, right? Seven days a week. And it's, you know, I'll do a reel.

I'll do a carousel and then I'll do a post or maybe another reel. But I just try to switch it up a little bit because sometimes one hits and the other doesn't. And, you know, depending upon what it is. let's lean into your expertise of AI. How is AI making people feel on the internet? How is it affecting the space for creators? Well, that's a great question, right? Because it depends on what your perspectives are on AI.

So there's plenty of people, I'm an opportunist very much so in the best way. Like I love to find opportunity and share that opportunity as I, as I, as I, I find it, I am very transparent and anything that I am excited about and that works for me in a practical use case and it makes me money as a business owner and entrepreneur, I share that freely and I want to teach that. And so I am very optimistic about AI and I love how fast-paced it is even though it makes me feel overwhelmed. Most people I think would would say that AI makes them feel overwhelmed because it's just out of control. I'll go to, I was just at a social media marketing world conference for four days and I feel like I just missed the world.

But that's the echo chamber that I'm in and the lies that we tell ourselves. We're all just doing the best that we can. But I'm very optimistic about it. I love all of the new tools that are coming out and agentic AI in particular that's doing multi-step things for me. I just was playing with ChatGPT's new agents yesterday. day. They have this brand new feature that can create individual agents in your chat GPT account to things like OpenClaw and perplexity computer, just amazing workflows and opportunities with AI to save me time

and to make me a lot of money. But I also understand the opposite side of things, artists, writers, virtual assistance, that are fearful of their jobs and their livelihoods and it's overwhelming and maybe they're a little bit older so they're not as technologically savvy and as quick to adapt to some of these new things. And they're comfortable. And they're not wrong either. And I feel for them, I partially am blunt. I think if you are not embracing AI, no matter what industry that you're in, it's the cat's out of the bag.

The world is not going to go back. You know, you can track your bags and go down to South America and live a life on the beach that doesn't involve AI if you want. But the modern world is using this all around the world in pretty much every industry. I think blue collar is okay for a little bit longer, but robotics are coming for blue collars. as well. Yeah. And so like I see both sides of it online and as I talk to people in person and the, the large majority I think are overwhelmed, but see it in a largely positive light.

We just talked about the personal brand side. I did an event 2025, twice in 2025. I called it the creators conference. And I had some of my friends, pretty big names from Dean Graciosi, Ty Lopez, many, many friends that I've had on the podcast that I said, hey, let's talk about being a creator. Now, this is back in January, 2025, and then I think I did it again in April of 2025. So AI was nowhere near where we see it today. Yep.

But everyone essentially said the same thing. You need to lean into one or the other if you want to win big for the rest of our lives. You need to have a personal brand and or lean into AI. And now we're at a place. Again, this is a year ago. I don't think anyone knew where it was going to be. You essentially can build a personal brand with AI. When building a personal brand, how would you either leverage AI specifically for content

and or would you not and try to genuinely, authentically do kind of the cringy, for most people, cringy, easy for me and you, to the selfie, hey, to everybody, blah, blah. How would you do it now for the personal brand side? AI is a tool to help you do more of what you are already good at. That's kind of the lens that I like to go about this. And so how I'm using personal AI to help my personal brand is I'm training projects and custom GPTs with my brain. My book, which I wrote myself, and transcripts from speeches that I've done,

podcasts that I've done, scraping years of social media content, answering questions for it so it really understands and knows me. And then I have my digital clone brain of Austin in there. and I can use that to create more content, to help me be more productive, to increase my output, to fill in the gaps of what I miss, to find new ideas that my audience would resonate with that maybe I didn't think of because I'm distracted running multiple businesses. My AI brain that says, Austin, you should create, you should really like create a piece of content on this.

This is trending online right now. You have a background and expertise in this. Here's an outline or a format of content that you can post on this in a very quick, timely matter. I'm going to catch that trend. It's still me. It's still my expertise. It's still how I would react to that content, and it's allowing me to stay top of mind more.

Now, I still create a lot of content on my own as well. I create silly handheld videos, but they're educational on AI tutorials and breaking news and all kinds of stuff. But I use AI as my thinking pad and my sound board that I can communicate with and helps me across the board. that's how I use AI to really blow up my personal brand. Now, there's so many out there. We'll talk a little bit about like, what is OpenAI versus Claude? So there are different LLMs, main companies. OpenAI has ChatGPT, which is their primary model.

Anthropic has Claude, which is their primary model. and there's Google that has Gemini, there's X, formerly Twitter, that has GROC, there's all of these main models out there. And essentially, these are LLMs, which stands for large language model, and they all more or less have the same capabilities with a little bit of variation. Most people, I think, are familiar with chat GPT, you type something in, you get a response. text, images, a PDF output. A lot of these models also have video generation capabilities as well.

Claude does not have a video generation model, but Chatchipit does or did GROC does. Gemini does as well. So you can create content at all of these formats, and you can train within them these little projects or brains like I was experimenting or mentioning as well. A custom GPT, a Claude project, a Gemini gem. They're all essentially the same thing. A specialized knowledge base that it pulls information from that then when you say create this thing for me, it cross-references the skill sets and the knowledge base that you trained it with to execute following that format. That's kind of the LLM model. And then we can get into agentic AI if you want.

Agentic AI is really what's exploding right now. It kind of started to come out to the consumer last year. This year, it's blowing up even more. And I think by the end of this year, we will see mass adoption of personal agentic AI. You know, again, you're like, you just feel overwhelmed. And I go, oh, my God. You know, So this is the feeling of probably every listener. When you just said what you just said, every listener is probably like, I don't even know what to do. It just sounds like English.

Right. So let's go with just the baseline, easy. Here's where we want to start, right? I know everyone's aware of chat, but, you know, Claude is gaining some pretty big headlines. Why would someone use Claude versus chat, GPT? They really go back and forward. worth in in overall quality. But I'm going to take it back a step further as well.

Before you even choose a model, you as the entrepreneur need to figure out what AI can even do for you. You know, you don't need to create videos or, you know, Instagram images or AI songs if you don't want to, if it doesn't make an impact in your business, right? So what I typically recommend people as the starting point, is to do a time inventory. I love this practice.

If you haven't done a time inventory, this is the best place, in my opinion, to start. And what this is, is from the moment that you wake up until the moment that you go to sleep, for seven, do this seven to 14 days. Every single task, write the task down,

the start time, the end time, your level of personal enjoyment on it, or if it's mandatory, and then how much that task is worth based on your time value. So you also should understand how much is your time worth? How much is your time worth to you? Put a dollar value on it. And what you're going to do here is you're going to see like, okay, I woke up,

I got out of bed, I brushed my teeth, I took a shower, I took my kids to school, I let my dog out, mandatory things. Level of enjoyment can vary. But when you get into work, you checked your emails. Wow, 45 minutes went by. I opened my phone and I went on TikTok. Wow, an hour went by. I doomscrolled.

I looked at my calendar and I looked at each individual event and looked at the notes of the event. And then I went over to a Google Doc or had my assistant write my, you know, an executive summary of everything that I'm going to do today. And that took an hour. and just go through all of these things. Like I attended a meeting and I wrote down physical notes in the meeting. And then I had a downtime to reflect on those notes and then come up with an action plan on those notes. And that took me an hour to an hour and a half. Really understand where does your time go during the day?

And I find that most entrepreneurs, most people in life have never done this. practice. They have no idea where their time is actually going. Everyone says, oh, I'm busy. I didn't have time to do it. Do you know where your time went? I hate when people say that. Do you know where your time went? Most people have no idea because all of these little things rack up. So you do this practice and then you look for AI solutions to the tasks that are taking you a large amount of time that are low enjoyments and low ROI. And maybe that's, you know, a calendar management tool that has, you know, it's not going to be chat GPT. It's not going to be clawed. It's a third party tool that just saves you two hours a day because you're spending

too much time checking your calendar or checking your email. That is where I, that's where I would practically start as an entrepreneur. Yeah, it's, it's again, that deep side. I'm just like, man, there's just so much utility. And I think that practice that you talked about, like I I talk to people about like when you're getting started with anything, like understanding and auditing your time, like every 15 minutes, write down what you're doing. What are you actually doing? Are you answering email still? And then how low, right?

So if you start to understand, I think there's utility for all these different things. I can, to your point, you can start to use. Yep. So you have your company. Who's the type of person that should be reaching out to the company about some level of content production? And then let's even talk a little bit about specific. what you do there.

Yeah, so the business owner, entrepreneur that knows they need to be more active on social media but doesn't have the time or doesn't like to be on camera or that doesn't think that they have the budget to hire a video production team. That's who syllabi is made for. It's based on my 12 years of working at video and owning my own video social media marketing agency. Everything that we did there, I streamlined into software and made it literally 100 times cheaper. Literally, it's a hundred times paper. Which thing you can pass that off to the client. So if you're like, hey, Justin, you know, rather than hiring an agency, a videographer, a video editor,

video video, you can do it this way. And then you have your book, virality. And that is almost a workbook. It's a book. It's an instruction manual. It is for the business owner that understands brand is important and AI is important. Yeah, absolutely. Where can they get that Barnes & Noble? Can they get Amazon? Is it only Amazon? Is it audible?

It is wherever you buy books. Amazon is probably the best place to get it, but no, a full ISBN, you can get it online. It's probably not in your neighborhood bookstore unless you request it, which would be great. But you can get it anywhere you buy books online. Austin Armstrong, it has been a pleasure have any brother. We could probably do this over and over again. And as always, I will have you a part

of the community to help other individuals, other business owners understand because you are the expert. And that's the point. It's shared resources, shared people, more hands to shake. So thank you so much for spending time here at the entrepreneur. It was an absolute pleasure, brother. I feel like we're just getting started. We sure are. I fully agree with that. So if this was helpful, or if you need someone that need, you know someone that needs to hear while Austin just talked about, share this with at least two of your friends. We'll see you on the next episode. Peace.