The Entrepreneur DNA - How Do You Prove You're Not Using AI? This Founder Solved It | Tiffany Ward

Episode Date: August 25, 2026

In this episode, I sit down with Tiffany Ward, founder and CEO of Human Creative, the company behind Certified Human Content, a service that live-monitors the entire writing and creative process to pr...ove a piece of work was made without generative AI. We get into just how much of what we read today (emails, resumes, social captions, even "motivational" posts) is quietly AI-generated, and why that's eroding trust across education, journalism, hiring, and the creator economy. I share my own story of getting caught plagiarizing my senior year at UCLA, long before AI existed, and we talk about how much easier, and more damaging, that shortcut is today. Tiffany walks me through how schools, publications, and businesses are using her platform instead of unreliable after-the-fact AI detectors, including a wild example of her own company using it to hire a junior developer. We close out talking about where "proof of human" goes next, from graphic design to physical craftsmanship. About Tiffany: Tiffany Ward is Co-Founder and CEO of Human Creative, a company dedicated to certifying original human content in the age of AI. She received her M.A.B.S. from Gordon-Conwell Theological Seminary in 2018 and authored a successful fictional trilogy under a pen name. She lives in Morgantown, WV with her husband and children. Guest Social Links Website: https://humancreative.org X (Twitter): https://x.com/HumanCreativeUS LinkedIn: https://www.linkedin.com/company/human-creative-llc Instagram: https://www.instagram.com/humancreativeus/ YouTube: https://www.youtube.com/channel/UCj40OeNmELVc7bJUVJcH3eA Facebook: https://www.facebook.com/profile.php?id=61578869820261 Email: tiffany@humancreative.org Justin Colby is the host of The Entrepreneur DNA and The M.O.R.E Show podcasts and a best-selling author. He is a serial entrepreneur and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Transcript
Discussion (0)
Starting point is 00:00:00 What is up the entrepreneur DNA family? We are back with an incredible guest for all of you who are interested in AI in the AI world. Working with AI, all things AI. We today have a very special guest, the founder of Human Creative, which really is able to verify whether something has human touch to it and created by human or is AI generated. We have our founder, Tiffany Ward here. How are you? I am doing very well.
Starting point is 00:00:28 Thank you, Justin. Very excited to be doing this because I feel like we've talked a lot about AI over the last year, not you and I per se, but just the world in my podcast episodes and everyone's AI this and AI that and the newest AI of all the new AIs and all the things. I want to talk to you about what I believe to be really important is how do we, for those of us that love the human component of things, how do we verify the human touch? But before I get to the question, let me actually take a step back. Tell us about human creation. Yeah, human creative is a company that's dedicated to certifying human content in the age of AI. And the way that we go about doing that is live tracking, live monitoring services. So we live track the entire creative process from start to finish. And then we're able to provide really good verifiable evidence that something was made without generative AI.
Starting point is 00:01:18 And that's just essential in a world that's inundated with AI content. Now, give us some use cases of what this is going to be, what human creative is best used for. or as a moment in time. Yeah, at this moment, we're used by individual artists to prove their work, but we're also being used in educational settings. Obviously, it's essential for different types of academic institutions to know that their students are engaged in critical thinking and actual original writing and not just offloading all of that to an LLM.
Starting point is 00:01:48 And then we're being used in the business world, like think tanks, publications, fellowship applications, job applications, anything where you want to have content that you are assured was original and written by the person that you're receiving it from. And as well, I was speaking with a newspaper this morning who said that they love having a stamp, the idea of having a stamp on their publication that says, this is certified human content, which is the service that we offer. I think that means a lot to me. Now, I'll give you my perspective and then how that leans in.
Starting point is 00:02:21 I think even the simplicity of every email I'm saying today is AI generated. You can just absolutely tell. Now, as someone who uses a service like that, just for simplicity sake, I'm okay with it. However, I think everything is becoming this automation of AI. This is why human creative really is there, right? If someone's going to write something and it's a book or give us some more use cases, whether it's an article, a blog, whatever, we want to know that it's a freaking human, not AI generated. Yeah, I know. I think that we're all at that point where we have grown tired of AI generated content.
Starting point is 00:03:02 Last year, within the last year, more than half of the content of written content was AI generated. So we're looking at this creates a lot of problems. One, with AI content detectors of the normal variety, they have been eating so much AI over the past year. It's actually difficult to discern what was original and what is AI. it just it becomes very tricky and also because there's more AI content we actually all start to sound a little bit more like AI because we have been reading it's what we read but two you just mentally turn off right like you get an email you read four words in and you say why should I be bothered to read something that you weren't willing to write right I mean I'll I'll bring it to the creators world people that create content right they're captions they're right everything is now just an AI thing. They don't have any unique human touch to even the message that they're saying, right? Because you can easily create, let's just say the motivators out there. Like you create an easy motivational post. It's not, I can write that all day twice on Sundays. So they're just taking
Starting point is 00:04:10 the easy way out. And then there's no human inspiration or aspiration behind it. Like it's hard to get motivated when you know someone just said, quote, you know, Aristotle's thesis. And it's like, oh, whatever, right? And you know, that doesn't mean anything to me. Right. And human expertise actually used to be a high value item. And now we're eating content that a 14 year old could put out with the same prompt. Yeah. Why should I trust your expertise when the 14 year old can put forward the exact same thing? So yeah, there's this degradation of trust that's going on, especially in the business world in terms of, well, yeah, you're supposed to be offering me something of value. But now you're offering me something actually quite cheap. So yeah, there are many applications for our service
Starting point is 00:04:55 to be used in a way that will build trust, restore trust and integrity in all types of business. Now, art is one, I think, that is unique, right? I guess I'm not in the art world. Are you seeing a lot of AI coming to the art world now? Yeah, it's unfortunate, but it is infiltrating it all over the place. And, I mean, there are scandals in the news regularly about was this book written with AI? Was this novel written with AI? Was this poem written with AI? And if you don't have a way to actually prove it, I mean, artists who do write originally, they have concerns. Like, they are afraid that they're going to get accused of this and they're coming up with all different kinds of methods. And it doesn't matter if it's writing or painting. People are starting to film themselves
Starting point is 00:05:41 throughout the process of painting just to make sure that even that, which is a tangible art, that they can say, no, I really did this. So they're, yes, it's a. impacting the art world substantially. What are the conversations you're having with who right now in your space? I think we're having a lot of conversations with publications and with educational institutions. Educators are extremely discouraged. I just spoke with actually a neighbor who works at WVU and a local very, very large university. And they said, yeah, it's discouraging to even think about grading right now because so much of the content, is AI generated content.
Starting point is 00:06:23 And so it's kind of just sucking the resource and joy out of education because you're not actually seeing your students grow. You're not even meeting your students in their papers. And your students are actually growing in something you can look it up after, but it's called cognitive debt. And it is the way in which our brains are actually becoming more atrophied, like on a neural level by being so dependent on LLMs. That makes a whole lot of sense.
Starting point is 00:06:49 I mean, as you say that, I could see a world where we're going to look back and all these psychologists and psychiatrists and all these doctors and say, the world is dumber because AI and here's why. Everyone's brain essentially does nothing all day long and here we are. Let's bring it back to school for a second. I got caught plagiarizing my senior year at UCLA. It was my last paper, literally my last paper. And I was over it. fully I'm done. This is my last paper.
Starting point is 00:07:20 I don't care. My GPA was not going to change. Like I think I was solidly at like 3.2. Like I didn't care if this course gave me an A or a C. My GPA is not really going to move. Right. I went to the library and thought I was smarter and literally would copy word for word real books, not online.
Starting point is 00:07:43 So like, if I just go rip a lot of these online things, I'm just going to get caught. but I'm going to be smarter. I'm going to take the time. I'll go to the library. I'll take pictures. I'll write it word for word.
Starting point is 00:07:54 So I didn't use any AI, but I was fully cheating, lying and stealing other people's actual genuine content, right? And they caught me. And this is back, I got to, you know, I'll age myself.
Starting point is 00:08:07 This is back in 2003, right, when I graduated UCLA. So their software then was good enough to catch someone going to the freaking library in finding like, obscure books and basically just like stitching some unique passages from different books and different authors and doing it what I thought well enough to not get caught. Now I was wrong.
Starting point is 00:08:29 The machine was smarter than I was and I got caught and I got a big old F and I literally could not get my diploma until I went to summer school that year. So I mean I still got my diploma in time and same year and all that stuff but I had to take the course over again. I really did the work. I got a B. It wasn't that hard. I was just tired of, you know, being a student. So fast forward to today, and you're talking about these educators at WVU, which is a big college,
Starting point is 00:08:56 and I can only imagine what they're going through. And where my question is, is do you think the conversations you're having are going to actually take a human creative and force the students to stamp it with the human creative seal, if you will, because then the teachers can trust. was done the right way. How do you guys fit in the education space in that sense? Yeah, that's a
Starting point is 00:09:22 really helpful question because there are certainly students who have shown interest in that exact type of thing of using us on an individual basis to prove their work, but mostly we're dealing with serving the institution. So we have a submission portal, organizational plans, where we give to the teachers the verification of the work in extensive detail. So every paste that is made into a file, we make the student explain or cites that paste. And then that is revealed to the professor on the receiving end. We tell the professor if they were blocking their phone, if they were using an extension that monitors all their browser activity and blocks AI sources, whether they were leaving the editor and how many times they were leaving the editor while they were writing.
Starting point is 00:10:09 And then we give them a playback feature so they can watch the entire crafting process from start to finish themselves. And you're pretty much able to discern with all of this information at the end, whether something was original or not, right? Like someone paste three paragraphs of content in. You look at why they pasted it and they say, I like this. And you think, no, no. And we flag that. Like everything that if they give an explanation and it doesn't comport with the reason they're saying, even if it's a website, like you put wvu rocks.com. It will immediately verify to the, teacher, this is not a real website. This is not a real source. So it helps them to be able to discern when students are trying to sneak things in and it makes it actually just a lot easier.
Starting point is 00:10:56 And we all know that world is not going to stop, right? Everyone at all times of history is going to find a work around. This is what we do as humans. There's an easier way. There's a work anyways. I say that the schools then, and I don't know, obviously, I graduated sometimes. time ago. Is all the input that the students are giving now all web-based, meaning that's what you give the school? So now human creative sits on their website, again, saying, hey, this guy or girl just cut and copy this whole thing. None of this is original because all of now the required, whether it be homework, papers or otherwise, has to sit within the university's website, essentially. more or less it's the way that our service functions is like a word processor it's like going into
Starting point is 00:11:47 google docs you just go into our service you write your paper and then it gives us a submission link to the instructors that will be able they can either read it like it's just a normal paper or they can click that little certified link this is certified human content they can click it and for a professor it's going to reveal to them how it was how it was created i mean we have integrated with different learning management softwares. But yeah, it's a little more intuitive than that. Yeah, I think that's where my original question was. It will be on the student's side of them delivering the content.
Starting point is 00:12:21 So they will go into Google Docs. They will write or cheat and lie and steal one or the other. And then it'll get delivered to the actual professor. And then inside their thing. Yeah, it's a proactive approach rather than a punitive approach. The punitive approach, unfortunately, this is where we're at, is a student writes their paper. Maybe they themselves are nervous that it's going to be flagged for AI, even if it's original. It gets submitted.
Starting point is 00:12:47 The whole work is done already. And now it gets run through a AI content detection service that is somewhat accurate, somewhat not accurate. We know that they are very inaccurate, generally speaking. And they're becoming more inaccurate the longer that AI has been around just because of how much AI content is on the internet. And so then it gets flagged. And now you have this situation where, well, a professor has to try to figure out, did they cheat? Did they not cheat? Is it so serious that I need to bring it to the administration?
Starting point is 00:13:18 Am I going to get sued because maybe they did write it originally? But my AI content detector, which is post-production, it only looks at something after it was written. It says that it's AI. My student says it wasn't. I'm not sure what to believe. And this is a pickle that institutions are dealing with all over the place. And it's one of the reasons why turn it in. AI content detection service is being abandoned all over the place by Vanderbilt, U-Pitt,
Starting point is 00:13:41 because it's creating this intense tension where we don't know if we can hold the student's feet to the fire, and it puts our institution at great liability if we falsely accuse them of using AI. So our service is different because we're proactive. We do it all on the front end during the crafting process. We're monitoring then rather than giving you some sort of questionable verification after something's already been written. So then the question to me is obvious. How do you just get in front of more universities? Well, that is a great question. Actually, I think there are lots of educational conferences that are really helpful in displaying different ed tech products. And that is a place
Starting point is 00:14:20 where decision makers go and try to discern. And this is a really hot topic. People want a solution to the problem. Again, we have disenchanted educators all across the country trying to manage this problem some of them turning to well we can only write in person in class right like going back in time right with a desperate pencil in one of those blue little pads that we used to get the little blue um so well and i say that with with how i'm thinking like well how do you move your business's needle and what you guys created with human creative is you just need to go get in front of every single university and high school and whoever you possibly can. But then what is the business model? Do they pay for your service? Is that a part of their, okay? Yeah. Yeah, these are contracts with the
Starting point is 00:15:11 institutions themselves. So it's not individual students paying. Of course, they have that option. We have an individual service. And that's where a lot of our poets and writers. Authors. Yeah. They're there. But for the organizations, we have the submission portal. They want more verification on their side, right? Like, if you were a newspaper receiving contributions for your publication, you want to make sure it's not AI, they run it through our system and they're able to see everything in a way that with the individual plans, they're basically just getting a stamp that says this is certified human content. I wrote it in the system. It's secure. Here's a certificate. They get a shareable QR code link. But generally speaking, with the academic institutions,
Starting point is 00:15:54 those are the ones we're signing contracts with. So you go to every newspaper post, well, name the name, right? And say, hey, you guys are going to want to have the service because you want to make sure the, what would they be called? Not, you know, because they have their own journalists, right? But then I think they also receive, like you just said, like contributors. Contributors. And so you just go to them and say, if you don't do this, you're going to be in large chance that you're going to create an ecosystem where people can just give you garbage. Yeah.
Starting point is 00:16:25 And people are facing the repercussions of that. It's not uncommon, even with these major newspapers, that they will be accused of using AI. And sometimes it turns out it was true because one of their contributors used AI. And so it, and that damages the integrity of their paper. It damages the integrity of the journalistic process for them. And so that is something that, yeah, it would be a benefit to be able to put forward, no, this, this is certified. Like, this is certified human content. We went through every hoop possible to make sure that we were not putting AI content out for my readers. Is there an algorithm percentage, I guess I would say, of, like, if I was writing a paper, but, you know, used AI for 10%, would you just say, is AI generated? Is it like
Starting point is 00:17:12 all or nothing? Or is it like within certain percentages, like if you're using? Yeah, there's no percentage, instead of grading percentages, we want to create total transparency. Right. So whenever something sounds like AI, if you're one of these organizations using our plan, we will highlight exactly what looks like AI. Everything that looks like AI, it's in brackets. It says, this sounds like AI. If it is a paste and the paste was, say, we wouldn't pass it because it seemed like it was AI content, you can force a paste, right? Maybe they have to put in. Maybe they're critiquing AI. We don't know. They click force paste. It immediately flags the file for the verifier. And then it will show them the explanation. And then our service will give an instantaneous
Starting point is 00:17:58 explanation of what we think is going on here. So it will say something like, this is suspicious. It has generic AI trope phrases. It lacks personal quality. It does not comport with the rest of the document. And we are suspicious that it's AI. It actually says sus-space. This is a sex-based. So, yeah, we are just providing as much transparency in the process because we do recognize that people will want different things. They will be okay with certain things. They will not be okay with other things.
Starting point is 00:18:30 We want them to be able to actually make an informed decision. This is AI content. We think this is AI content. Here, you can do with it what you will. We're just going to tell you everything. Yeah, and so you still leave it up to the teacher to, like, fully figure out whether it's, you know, an offense and you fail them or not or if they're letting it slide. It's still totally up to university, to professor, whatever that may be.
Starting point is 00:18:54 Yeah. I mean, we give them general ratings. We give them a thumbs up. We give them a yellow. We give them a thumbs down. Just so that they have a quick instant, this is what we think. And we also offer expert human auditors who are trained in editorial behavior. And they watch the entire crafting process start to finish.
Starting point is 00:19:12 And they evaluate it. Is this normal editing behavior? is this normal human behavior. And if you get one of those human audits that says no, like, that's a no. Yeah, that's, that's Justin Colby going to the library and trying to find some. That's right. Yeah. I sort of marvel at your story just because of how much more energy it takes than cheating today.
Starting point is 00:19:34 Oh, my God. And I thought I was just outsmarting him. I was like, oh, it's been more energy, but I don't have to think. Because that was the whole thing is like these papers that, you know, at that level, like, it's a lot. They're expecting a real paper, right? Like, you don't get to just be like, so I was done. It was my last paper. I was like, I don't want to think.
Starting point is 00:19:53 You know, you had to put in the effort to think through what would be a reasonable source here. And when you're typing into an AI agent, it's just populating everything for you. You don't even think that far. Right. You're so far removed from the content you were putting forward in your name. Yeah. I mean, God, I just. And this has to go into high school.
Starting point is 00:20:15 I mean, it's going everywhere, right? Like, again, I want you guys in high schools especially because I think the kids these days are lazier than ever because this is the age they grew up in it. Like, you and I didn't have AI. This is a new thing. Yeah. But they need, like, this is a function that's absolutely needed at this point because I don't, to your point, like, I don't believe 99% of social media anymore because I feel like
Starting point is 00:20:41 everything is just AI generated. I'm like, I think I told you on the, when we were talking previously, is there was this old monk giving sage, like life wisdom on Instagram. And I don't do a lot of scrolling, but from time to time I'm tired. I'm with my wife. And I saw this, you know, old monk and I followed him. And turns out like full blown AI, it's not a real person, not a real monk, just giving this wisdom as if he was a monk, right? so you could do that in any freaking L-M-L-M-M-Ls. L-M-Ls.
Starting point is 00:21:17 And anyways, I just get so discouraged with it, right? And that's why even the emails. I'm like, you guys didn't even think about the email and you just sent it. Like resumes. I have a friend who's a head of hiring a very big firm. And they're like, you should see these resumes. I mean, it is like so blatant.
Starting point is 00:21:37 Like most people even forget a lot of times to, like, switch the imperative parts out, right, that like they were interviewing at one company and my company and they forgot to translate the name of the company, like, because everything's just cut and paste, everything. Yeah. I think the HR application has been really beneficial for us personally as a company. Two hiring processes come to mind. When we were hiring our junior software developer, we had all of these applications come
Starting point is 00:22:05 in monolithically AI, but like amazing, supreme. You would think, ah, I rated all these candidates 10, 10, 10, 10, 10, can't wait to interview them. And our chief software engineer said, why don't we make them do a test in our service where they have to do a small 30-minute original coding test and let's watch them do it. So we had them all go through and do this test and then we watched the playback in our service. And as we were watching the playback and just like seeing how they were coding, you saw that all the these tens AI dependent trying to sneak AI in. They come to a problem. They make a wrong solution. Like their their resumes were beautiful. How would we ever discern that they were not good candidates? And then we had this much lower level candidate based on their resume. And we watched that coding test and
Starting point is 00:22:57 he was clever, came up to a problem, didn't just solve it, solved it in a way that we were like, that's clever. And after we hired him, I mean, we kept him on. We've got him. He's great. And that just shows one of the problems with AI in hiring is you actually don't know the candidate that you're hiring at all. Yeah. Because if all of your applications, all of the resumes, all of the cover letters are AI generated, it's the same caliber coming in. But the actual candidates are at these calibers. How are you going to know? Yeah. You know, you told me that when we were talking off cameras, you then put them through a test in the hiring. And I just think that's brilliant these days because I think even small businesses, they just got to say, okay, whatever I'm hiring for,
Starting point is 00:23:41 you just got to put them to the test of the thing you're hiring them for. Otherwise, I just think at this time without human creative being worldwide and everywhere, there's just no trust. I mean, this goes back to my challenge of the trust economy. Who do you trust? Like, what do you trust? Who do you trust? How do you trust them?
Starting point is 00:24:02 Yeah. Yeah. Go ahead. Well, I was going to say, you know, Canva does this marketing survey every year to figure out what it is that consumers want. And this year, it turns out that the vast majority, and I don't remember the percentage, it might have been 78% of people, prefer an advertisement that was totally human made, even if it looks worse than an anti-generated advertisement. And I think that's what you're getting at is you feel a connection to a human being. Yeah. You would prefer a connection to a human being that has faults than you would with a machine that is pristine.
Starting point is 00:24:42 There is something in which when we are encountering each other, like man to man over email, right? Or consumer to a product or client to another client. Like we want to connect with something that is real. We want to be spoken to as if we are real. And the machine is slowly ruining that. Like, it's, it is degrading that ability for us to connect on a meaningful level. Yeah, the human condition is we are, you know, of fault, if you want to say it that way, right? Yeah.
Starting point is 00:25:17 We're not perfect. But what AI does to us or for us creates perfection. And you go, that's just nothing about that is, is real, right? And it is why, you know, in some of it in my space of being a creator, I'm seeing some of the biggest names right now. I have the pleasure of interviewing Gary Vee last week. And to me, he's like the top of that pyramid. But whether it's for Mosey or whatever,
Starting point is 00:25:40 they're going all the way back to like doing this stuff. Like just put up a phone and start talking and having like very little to know editing because people are thirsty for real humanism of all content, of all art, of all, right? And I want to bring a little bit more into the physical art here. besides authoring, whether it's a book, a paper, whatever, right, a blog, which seems to be probably the easiest path for you guys, I would think, to be able to audit this. What is the next chapter for your human creative to like put a stamp on approval that this was made by human?
Starting point is 00:26:22 Yeah, so we have patent filings to become the live monitoring service for graphic design, audio, video, and tangible arts. Like, we are eager and ready. Graphic design would have to be the next priority, I think. I wouldn't say it's the easiest priority. I would say that entering into the provenance of graphic image is actually extremely difficult. Something that I am excited for us to begin to create this service. In fact, when I was meeting with this newspaper earlier this morning. That was something they asked, well, can you also do graphics because we get these AI, we have a no AI policy, but our advertisers who are not allowed to submit to us AI graphics, they have been submitting AI graphics, or at least we're convinced they are. How do we know?
Starting point is 00:27:11 So I would say that graphic design is a big, that would be a big mark for us next. Yeah, and specifically you would, you know, you bring up advertisers. Like, who are you kind of targeting is the client that would, use your service. Yeah. I think that is still to be discerned. So we just need to have more meetings with more people. It may be that marketers, like marketing firms, would like to have something like that.
Starting point is 00:27:38 Yeah, because they have a lot of the independent contractors that provide them with a thing, right? Yeah. And they need to make sure it's verifiable. Exactly. But I also think that graphic design has a lot of just individuals who do graphic design and run their own businesses. I think that that is something that would be a high priority for them to set their work apart in the age of AI. And I think that people who are doing original work, like, they are taking more pride in it than they did before because they realize that what they're up against is people putting in almost no effort.
Starting point is 00:28:10 They were not trained creatively. These people have gone through training. They have worked hard to build their business. They're still doing original work. Their minds are the creative power at play. And they want to prove that because they're proud and they should be. do you ever get into like i'm just going to use a fun example like furniture right like you know in my space for 15 years i've been in real estate for quite some time and so nowadays like
Starting point is 00:28:37 ai home building is here right which is you know they basically have these machines doing all the foundation and doing the siding it's basically a cement house right um which is more stable than would I guess you'd make the argument. But, you know, I would, I would make an argument that people will pay more for furniture. If it's like an Eames chair is, you know, some crazy number. Like, I don't even know, 15 grand, right? Or something crazy for a real Eames chair. Are you in this space of like, do you think you're going to get there with something as funny or interesting as like just furniture, right?
Starting point is 00:29:15 Did you build that chair or did you not? Or did a machine build this damn thing? Yeah. I certainly do. that we will enter into a lot of spaces. We have the preliminary architecture for an invention that monitors your hand movements as you're working. Make sure that you have a human pulse and so that you can verify whatever type of art you're doing, like if it's crocheting, that it was something that you physically had done yourself. So I think we have the potential certainly to enter that space. Furniture is a
Starting point is 00:29:46 weird one. I'm not sure that I've actually thought about the furniture example, but I'm certainly a broad application for tangible arts where you can verify. Yeah, this is something that I built and put my blood and sweat into. And that's why, you know, if you, I guess you haven't gone furniture shopping recently because this stuff is really expensive. And, you know, if machines make it, like I feel like, okay, I would say, I ask machine bill, I'd maybe pay more if Tiffany Ward made this chair than if the machine did, right?
Starting point is 00:30:15 Sonuous, kind of think of that ecosystem. There's a premium on human, human production. content. For sure. 100%. Last year, I received a text message with a poem and it had a picture of my husband with someone and someone had written this like extremely clever
Starting point is 00:30:32 and witty poem about the scene. And when I read that poem, my esteem of that person went up. I thought, oh, they are clever and and this is enjoyable. Like to see into their mind. And then I found out that it was written with AI.
Starting point is 00:30:49 Wow. right so what does that do to my feeling about the poem like right it is that expensive versus cheap valuable versus cheap and that is just a poem over a text message but certainly with the chair like the difference between handcrafted wood or something from ikea like everyone understands the value and it is strange to be in a world where now we're in an economy of words where words have that same level of, yeah, discrepancy between what is valuable and what is not. So almost like a collectible to some extent, right? Written by a real human, it becomes a collectible because AI is just everywhere.
Starting point is 00:31:32 If you guys are interested in AI, I'd love for you guys to share this. Human Creative, Tiffany's Ward's company. If you know people in the education space, if you know people that could start to use this, please reach out to Tiffany. Where can everyone find you or where's the best place? You can go to humancreative.org. I'm on there, and you can also email me, Tiffany at humancreative.org. Very simple. Happy to connect with anyone who's interested. And if we can be of help in any business or educational institution, individuals, let us know. Yeah, I hope this goes really, really big for you, not just because you're a great person and it'll be great financially, but the world needs it. So I'm a big believer in the human component. And thank you for jumping on, the entrepreneur DNA. I'd love for all of you to reach out to Tiffany. as you know people, I'm sure, that could be using this type of technology.
Starting point is 00:32:19 And make sure you give us a five-star review. We'll see you on the next episode. Peace.

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