The Entrepreneur DNA - How This Couple Built Freedom: Rentals, RVs & a Media Agency | Shane & Victoria Childress

Episode Date: October 20, 2025

In this episode, I sit down with the incredible power couple, Shane and Victoria Childress, founders of Sava Media Group and owners of a successful RV dealership—but their journey didn't start there. From humble beginnings, childhood adversity, and zero real estate experience, they made a way out of no way. This is the ultimate lifestyle design story: building real estate portfolios, sailing across the Caribbean, living out of RVs, traveling Asia, homeschooling their kids, and now running a media company that’s disrupting legacy RV marketing. We talk business, family, entrepreneurship, bartering, growth, ego, marriage, and everything in between. Their story is raw, inspiring, and proof that you can build a life around freedom—not just finances. About Shane & Victoria: Shane & Victoria Childress are the husband-and-wife founders of Sava Media Group and owners of a Florida RV dealership. They built a ~50-door rental portfolio, lived on sailboats and RVs with their kids, and now help businesses grow with performance marketing that’s tracked to revenue—not likes. Their philosophy: live below your means, keep it simple, and build companies that support your lifestyle, not the other way around. Connect with them: Instagram: @SavaMediaGroup About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is up? The Entrepreneur DNA. Welcome back to another incredible episode. I have a dynamic duo here. They are a couple that was able to make a way out of no way. Everything was working against them. However, they decided they wanted something in life and they went for it. And now they've created an incredible business, great rental portfolio. And now they have a whole lot of options because they can RV around the U.S. doing what they want, when they want with each other. We have Shane and Victoria Childress here. what's happening yeah thanks for having us just yeah so i started that by saying you made a way out of no way and we were talking off camera just about your your start of all this and you guys wanted something different he wanted something more you were at home you were working in the tech field

and you just made a decision and from that decision you now have a life that i think most husbands and wives and children would like because it has a connective tissue depends on the day it depends on the day yeah uh and i want people to understand your story. So I want to kind of start from the beginning a little bit about you being in the tech space, you having your 9 to 5, you being at home, starting to buy real estate, breaking into this entrepreneurial world, which was not normal. So let's start there. And then we'll get that whole story all the way out. Yeah. So we were living in Dallas at, you know, I guess almost 21 years ago now, right? 20, 21 years ago. And how old are you? Okay. Yes, our daughter, Ava.

Just check. Off screen here. Our son, we have a son that's 18 as well. And he's a He's actually traveling. He's just landed in Mongolia yesterday morning. So cool. They're going to the Eagle Festival. How does Mom feel about that? I feel great. Like, he graduated and he went straight to travel.

So they've, yeah, he's been traveling since May. I think, and maybe you'll agree. I think boys, they should graduate and, like, not be able to go to college. I don't think we're ready. Maturity-wise, mental-wise, like, we're a mess with all the hormones. Like, I think either military or, like, go travel, get life experience. Exactly. Go to work.

Go do something. College is in it, in my opinion. Yep. No, it's, that's 100% where we are. Like, college is great if you have a very specific practice you're going after. Like, Ava wants to be a chiropractor and then eventually work in the equine. So that's a little different story, right? A hundred percent.

But I 100% think she needs to go travel for at least a year before. Yes. That's a different travel. What the hell? What were you doing graduating high school? Well, exactly. I was a, I was an idiot. I was like, sure.

How much more beer can they drink, right? Like, that was me. Yeah. You know, and so anyways, back to your story. I love that you guys have a son that's like going out to Mongolia of all places like, you know. No, it's great. It's the adventure, right? So we started, I was, you know, I had a dream.

I went to college and about a year into it. I realized, you know, school was never for me. College wasn't for me. So I left and joined the tech space, got really lucky, worked my ass off, got into some really good companies. Funny how luck works, right? When you work your ass off and you can to get luckier and luckier you get. and like here. Yeah, it's weird. So I worked myself into a position where I was traveling all over the U.S. and kind of owned my own schedule and had larger accounts. It was done some really good things. It was a great, it was like textbook story life. That's exactly what people work for. And then I met Victoria St. Patrick's Day at the Dallas Parade on Greenville Avenue. And we met one day and we haven't left each other side since then, right? Said, let's do this until it's not fun anymore. There you all. And here we are, 20 years later. Oh, yeah. That's fun.

Yeah. That's great. Well, and so that was not, the whole story is you didn't stay in tech. You now. No, yeah. So we started rolling through as we started getting closer together and we started building the family together. I realized as like, holy shit, as a father and a husband, like, if I'm down, what does

my family do? She got to go work on the corner? Like, what's got to happen here? That's right. What are the options here? So I was like, you know, it's my job. If I leave this world to make sure they're taking care of. So we started looking at, you know, all these different options.

Do we start a business? Do we buy a business? Do we get a rental house? Like, what do we do? And after a ton of research and, you know, there's a little bit of history before that, too, that we've looked at some other properties and stuff. But we started, we found a location. We started buying houses in that location.

And we got to a point where we had three properties. And then, like, all the realtors. We were got finding realtor. I'll back out too. I grew up really, really poor and in housing and stuff like that. So one of my goals in life was to, yeah, so one of my goals were was to own like properties and be the landlord. Yeah. So that's kind of how we got. So you knew that when. When did that start for you? When you looked around as a cat, your child and it was like, I mean, I remember so, you know, my, both my parents had substance abuse issues. So I remember negotiating with landlords and being like, hey, rent this property to us. Like I promise it's going to be taken care of. And she was doing all this at like 11. years old. Yeah. So I have a similar story where my family, my mom, my dad, and stepfather were all alcoholics. So like not the negotiating landlords, but like I was always fending for

myself and doing the things that I needed done. And so I can empathize greatly with that, right? And so as a kid, you were able to see kind of like that side. Yeah. But then real estate to some extent was appealing. Yeah. Oh yeah. 100%. And like I wanted to be on the other. side and help people yeah so really that's what it you know it's i find that when people like i'll give you a quick tidbit about me is is i knew i was going to be an entrepreneur because when i was a kid i would drive around on recycling day and i'd go pick up the bottles and the cans and bring it to the recycling so i can make one penny or five pennies depending upon the jar or the can you must have been in oregon or washington i was in california okay yeah there too yeah same same uh right or like when i got a

little older, like eight years old, I would ask my mom to take me to a baseball card shop. I'd borrow $20. I'd say, hey, mom, I'm going to go buy a box of cards. I know how to flip them and sell them and I'll give you your money back. And she's like, whatever, kid, right? So she literally would sit in the parking lot. I'd buy a box of baseball cards. I would open them in front of the store owner. I would sell them the ones he would want back. And almost every time I would double my money. And I'm sure he made a great profit because I still sold it wholesale so he could sell at retail. but like I would come back and I would have my own $20 and she would get hers back and she was like she was always like oh great right now meanwhile she'd end up going to the bar but neither year nor there but that was always ingrained in me yeah and it's interesting to hear your journey of like your life actually became entrepreneurship in real estate because of your experience of it I had none but when I lost everything when I was personally as an adult like destitute sleeping on a couch real estate. was that like I could make it with that like I could really make it and so that's a very interesting

story that you had that at such a young young age yeah and what did it like continue to to exist or did you lose it a little while and then as you guys started to build a family like I really think real estate's my thing or did you always have an interest I still don't know what I want to be when I grow up so we just we just keep moving and grooving and try and stuff so we hit goals and we put like, you know, one-year goals, five-year goals, and we always crush them early. So then we're like, that's it? All right, what's next? What's next?

I don't think I'll ever be satisfied or, you know, even when you hit that goal, I don't think I'll ever be satisfied. Yeah, I think probably here over the last, probably 90 days. We really set down our kids leaving the house or getting older. What do we want to do? Who do we want to be even after they're gone, right? Because Shane and Victoria still have to move forward is that we've always hit, we've set goals, you know, like you said, one year, two year, and five years.

out and we've always crushed them. So we're like, well, shit, now where our goals are just way too small, right? Yeah. We've got to go way bigger. So it's, I think what we realized here over the last 90 days is that it's not the goal that we, that makes us, that fulfills us because it's not. Right. Like everybody, if you have a home and a white pig of fence and two kids and a dog, that's

perfect. When we achieve that early on, and it wasn't, it wasn't it. It was boring. It was boring. And, I mean, we literally looked at each other like, hey, if we stay here for another 10 years we're not going to make it like this shit is boring we got to shake this lose the journey like i bet when you thought about getting the house the white picket the kids the dog and that's exciting and you start building to it and then you get it and you go is it's it's it

shit's boring yeah but it you know growing up with you know her background and mine was a little bit different but i didn't come from my wealthy family or anything like that nothing at all right my parents didn't really give me anything except for the opportunity to go do what i get to go on it myself and the support and the yeah the support to go earn it my myself, not financial support, but just the, you know, if you do fail, you've got a place to come back home as long as you got a plan. You ain't got a plan. You ain't coming back. I failed. I ain't got nowhere to go. That's it. Yeah. So you couldn't. You didn't have an option. Right. Sometimes that's the best place to be. It is. Right. When you're back literally is against the wall. Or you are at a place of like rock bottom. Yeah. Like there's only one option. There's not really a lot of angles. And I find is someone that I've coached a lot of entrepreneurs and a lot of different sectors, primarily in the real estate space. But, like, when people have options, it is a lot harder for them to be successful. That's where we're sitting right now. Okay.

We've reached those goals. It's kind of boring. We love the stress. We love the journey. You know, we have some. We own an RV dealership. We're not from the industry, right? We bought a piece of real estate that was zoned for it.

We said, like, fuck it. Why not? Let's go, right? We actually started a car dealership on it. Yeah. And it made money, right? But it's so slimy. It was so backstabbing.

Do you have any experience in car? dealerships. No, well, actually, any experience in a car in a car vehicle, in a car dealership was one day when we lived in the white picket fence, the house in North Texas, we were driving down the road in Victoria

wanted a new car. And she's like, why don't you just buy a car dealership and then I can just draw what I want every day? That's literally how it started. That is exactly how it started. I don't want to negotiate with a salesman. Tell me the price and if it works, let's go. Like, I'm very black and white. This back and forth stuff, like, it doesn't work for me.

Yeah. I just want to go buy it. I want to click a Yes or no. Yeah. And so you went and bought a car dealers. Well, we bought the property. Like, it was a piece of real estate. Sure.

That was a great deal for us. So we bought it. It was zoned. We started the dealership. It was doing good, but we hated it. So we put our personal RV on it that we were living in. Because after we left Texas, we sold our home and everything, kept our properties. We moved on to a cell boat, traveled, lived in the Caribbean for a while, came back for hurricane season.

But the sailboat up for sale, and then we moved to Asia. So our kids went to, I don't know, what, sixth grade, fifth grade, relevant equivalent over there. They went to school in Thailand. They speak Thai. She could probably sing a Thai song for you right now. Speaks a little Russian. That's amazing.

So, and so we came back, bought another boat. I mean, we had a bunch of different things that we were doing there for probably about a five-year period, just traveling and living. And it really, as a, from my perspective, she and I got a lot tighter, a lot closer. We worked together. The traveling part. Do traveling piece of it. You have to be close together, right?

When we're on the boat, I mean, she spent her 32nd birthday, 600 miles offshore. Like five days in a row, we didn't see that. Actually, Ava baked her a cake while we run the way offshore and stuff like that. But when you're offshore in that capacity, like, I'm the mechanic, I'm the medic, I'm the fire chief. We are everything, right? We make our own water. We do our own sewer. We make our own electricity, everything.

So one person can't do it. So it put us in a position where, you know, I was the captain. Everybody had a very specific role to do and play, and we just came together as a family, like, really tight. And for us, that was a really great thing. And that has carried on. And it lets you shed, like, all of, what kind of car do you drive? How many garages do you have?

What kind of bag do you get? What kind of shoes do you have? Like, you know, we lived in a, we lived in North Dallas. And, I mean, our house was smaller than most of our friends' garage. Rages. Yeah. Let's put that way. So we've always lived well below our means, very humble, you know. Stuff doesn't matter to us. Things don't matter. The more I interview people and the more elevation I get in success and whatever, there's always some level of a common theme.

And one of those tends to be the ultra successful for a very long period of time, more than reasonable, live below their means until there's like this break at like, oh, Okay. We can really afford to not do this anymore. Like it's unreasonable for us. Right. And so I love to hear that level of success that you guys had came from kind of this fundamental like you would live on a boat. Right. You didn't need the biggest and best and nicest. I mean, we're so caught up in the U.S. on. Oh, huge. What are you wearing? And what zip code do you live in? And how many bedrooms do you have and all that kind of stuff? I mean, it's literally just ingrained in us through and through. I believe the next 12 months is, going to get pretty tricky for people. And I think the government's going to have to address it. Oh, yeah. Because it is such a thing right now. Yeah.

So let's go current state of affairs. We're in RV. Our state of affairs. We still have our properties in Texas. We've sold a few of them. How many you have now? We're down to 12. Down to 12.

And your peak was almost 40? 55, 55. 35. 35. That's right in the amount. With no real estate background. and just kind of like learning as you go. Some basic economics.

Like if you buy it for this and rent it for this, it seems pretty good. Right? That's one thing that kind of irks us all the time is when like Victoria's in some different mastermind classes and groups and they talk about cap rates and NOI and all this stuff. It's like, look, keep it simple.

The simpler it is, the more profitable is. How much you pay for it? What's your mortgage? What's your insurance? What's your taxes? What's your maintenance? And how much can you rent it for? and if that's the profit you want to make,

that's what you do. It's simple. All the other stuff to us doesn't matter. Yeah. The only downside just because I've done it for 20 years is the maintenance of it all, right? The unforeseen, like, everything was great for 18 months and then month 19, you know, AC or whatever.

You know, oh, that, you know. That's why you've got to have 20, not too. Economies the scale is the only way to do it. I tell people all the time, like, if you're going to go buy five rentals, do something else with your money. Yeah. is a tough game like I actually believe economies of scale in the single family space just because that's my vertical you need to have a hundred doors before it's even a little bit sexy like it can exist at 50 doors and you did fine but like it was good but a couple things happen you take the whole year's profit out of that year because you know a roof here and AC here and hurricane windows and whatever right and you're just like that kind of sucks but so now we're

we're liquidating maybe pressing reset what's what's the we're pressing reset because it's become the management of it since we're not there locally anymore and she's not there when she's met she's an excellent operator yeah so in in all of our businesses so we're liquidating that a little bit we're going to go a little bit bigger into either RV parks or larger apartment complexes yeah that we've been looking at um different things here so we had a 29 unit uh town home complex that it was rents were like $350, $400, $400. We exited out around $1,300. You bought it when I was renting it $350, $400.

And I changed. I did it myself. Like, I would never tell people I owned it. I would always go there and be like, I'm the manager. But I mean, I would knock on people's doors. You know, I grew up pretty rough. You have to remember that. You're not scared.

You're not scared. What part of, where was that? Was that in Texas? North Dallas. Okay. That's incredible. Yeah. And so as you guys, you're liquidating

For what purpose? Well, just changing. So we own a bunch of commercial properties in here in Florida. Here in Florida now and just changing. We're building some offices. So we now took the car dealership and converted it into an RV dealership. And it's actually been doing extremely well. So your income comes not all of it, but that is.

Part of it comes from the RV dealership. So when we started the RV dealership, we didn't want to be just like every other RV dealer. Like the top four largest RV dealers in the world are all within a two-mile circle around us. So we can't compete with that, right? Right. So I took, like, how do I leverage this? They're marketing geniuses. They're just, I wouldn't say they're geniuses. They are the guerrillas in the room when it comes to marketing.

And they spend hundreds of dollars on, right? They just outspend everybody. They outspend everybody. So they're not genius. So I went out, or we went out and hired our own in-house marketing team, social media team, and we just started getting after it. And it worked. We went through some iterations.

And we finally fine-tuned it down to where it's starting to make a difference where our competitors are coming to us and, hey, why are my customers walking in with your ad? They're asking me to compete with your ad. And these are like $100 million companies, right? Like, well, pay me X amount of money and I'll show you how we do it. And that's exactly how it started. So now we have a SAVA media group is our media company. And it's not a big, sexy, online and presence and everything, but we have just good, solid businesses that come to us that we're running. running campaigns for.

We got a customer now out of the Indiana area that's got five locations, a dealership, a big dealership, got five locations, and we're running their full social online profile for them. We got medsballs. We have some dentists that we're working with now. We got a couple retail shops that we're working with, and it's completely off the radar. So earlier on, you're asked us like, who are we? What kind of target audience are we going for?

It's our online presence, even my own social media company, sucks right now. So we're looking to expand that networking bigger. This is something that we've never done before. We've never put ourselves out there. We've never networked. We've always just looked at each other and said, what do we want? Let's go get it together. And that's exactly how we've gotten to where we are.

Well, listen, I lean into so I really am from believer of what you guys are about to start your journey on, which is the networking and building the people capital, right? Because the people capital will last you a lifetime. It'll feed you for a lifetime, right? Yep. And, you know, you're, there's good and bad years in business, right? Everyone has them. But if you have good people capital that can last throughout the bad years and the droughts and whatnot, this media company came out of nowhere.

It was born inside the RV dealership. Yeah. Because someone said, hey, how are you doing what you're doing? Yep. Again, it never ceases to amaze me when I sit here in front individuals and I go, how great is that? Right. like you had no agenda you weren't trying to become some social media agency was never a plan didn't draw it up and you know okay here's how we're gonna launch it it was because someone said hey you're doing something i'm not can you help yep and you said all right i think i can i can definitely we can do it so we brought them on board and then that happened and then another vendor that we use that supplies us with parks and stuff for RVs came in and said man i see your tic talks and instagrams everywhere i want to do that how do i do that is like pay me this much and we'll do it for you i'll send the people down yeah and it just the light bulb went off and we broke it out and

so now we're running a rbid dealership we have savvy media group that's that's growing actually who's who's a i mean it sounds like you're from dental to RVs to auto like what's a what's an avatar that you could do can you do it for anybody anything is there kind of we're not we're not a fit end all be all for everyone like we focus on results so we have people that come to us quite often and and we're like what result you're looking if they're after impressions and views and all kind of stuff well that that's not us okay like I want to be able to say you gave me $10,000 this month I put you know 50 back in your pocket and we track it so real conversion real straight results 100% and white black and high keep it right cost of

acquisition that's it and you want to keep yours so in this sense your agency fee is not the same as the marketing spend so you'd say I'll do this for 10 grand is that include whatever spend is going on or is it no ad spend is on top of that yeah yeah we do organic and then ad spend on top of that depending if we need to get ad spend out of it so and we don't pick up organic we're we're getting pretty good at it yeah that's not my will house so no but but but but which is incredible because it's someone who does a lot of content obviously uh organic is the hardest to it is very hard and it changes so fast failing right and every platform's different right i mean so talk about masterminds and being a part of communities uh my buddy who's done a really

good job with uh tic talk which i've done and instagram and i've done pretty good uh he's like hey i'm just going to create a group to mastermind around everyone's success and because whatever uh someone i'm happy to introduce you guys to yeah that'd be great but i'm always you know everyone has said a couple things recently not everyone but some people i've interviewed slash billionaires brand and AI. And if you lead into either a personal brand or AI, you're going to do really, really well in the future. And if you don't,

you're going to have a tough time because everything is going into AI service-based whatever, but your personal brand is your personal brand. And no one can be you, right? And so I think leaning into that, leaning into those type of communities and being a leading source there, that could be something

special for you guys. Yeah, when it comes to AI, that's a big, that's a big market big focus for me that's what I do a lot of research on going forward and how do we get better at that how whatever the reason or however we fell into a a so if you go into some of your your your top AI search I use AI for everything when it comes to search and if you search certain parameters on RV dealerships we pop up first okay so that's caught the attention of you know in Google I'm not first not even close but in these AI engines which are the

future we are first mm so we I wouldn't say we've cracked the code I don't know the process on how we got there. I know what we did to get there. So we're doing that with some of these other businesses. So when you go in chat GBT and type in certain things, now these other, our customers are starting to pop up in that, in that chat engine as well. Or the AI engine. It is so funny to hear like, Google is the 800 pound gorilla in terms search engine. Right. Right. It owns YouTube and it's just, but I mean, gosh, is chat GBT not just going to like speed by them 90% of my stuff is GPT or I use groc a lot for we have clod yeah just straight search I just this is going to be wild to see because we're all old

enough that like internet didn't exist to now where we're at and you go like we're like how is anything ever I mean I'm not saying my age or anything I mean you go back to my tech days I was I was I was the guy that was walking into a you know a fortune five company telling them the 14 data centers you have in the U.S. where everything's on premise, we're going to move it to the cloud. What's the cloud? Everybody was scared of the cloud. Well, cloud is just outsourcing. It's all that. Now here we are, right? YouTube was coming out when I was sitting in Orlando with one of my customers. I remember this like it was a day. And he was like, YouTube is where it's going to be. We're going to be uploading all of our content. It was a state and local agency that I was meeting

with it. They were like, there's no way we're ever going to put our information out there. Now it's all of this, right? So you're right. AI, chat GPT. Google better, you know, they get a lot of work to do. It's going to be wild to see how fast it blows by Google. And they're the 800-pound gorilla. Yeah. And I think Chat and these other guys are going to speed by them. Not like, no.

It's not going to be a traditional tech. It's going to be, it's gone. Like within 18, 24 months. And I'm not a tech guy. Like you were way smart to me when it comes to tech. I'm not. That's not my thing. Am I got him full of that? All right.

What, um, so what I think is really cool that I want to speak to here is you guys currently are living in an RV? No. No? No, we have a house. We lived in an RV. I thought you guys were living and traveling with your daughter and kind of do? We do. We have an RV that we travel with. You do it more for fun as she travels. You do it with her. We go with her. Oh yeah. We're part of it. But this is still the same storyline. What do you live in our? We did live in an RV for a year. So we traveled over 10,000 miles in the U.S. in 2020. Yeah. So during COVID, we were on a boat going to Columbia and all the country's locked down. Of course, we're disconnected from the world.

We didn't have Starlink. We didn't have any of that stuff then, right? So we were disconnected. We didn't, we didn't, we had no idea of what was going on. And it was only five years ago. And they're like, sorry, you can't come in. We were cutting out south and Coast Guard and everybody's like, hey, you're not. Yeah, about Turks and Kekos.

You're like, you guys aren't getting in the country. Like, you either have to stay where you are or you go back, you're a U.S. flag boat, you go back to the U.S. And so we hung out. There's some remote islands down there. And there's another family that we were. There's a lot of families that do this. It was pretty eye-opening.

But we hung out for another six or eight weeks. And then all of a sudden, it just got born. It was on our second boat. So we did start in a, let me back up, because he jumps a lot. We were on a cell boat with no AC, no generator. We did make our own water on it. And it was amazing. Like, it was great.

The thing went six knots. And I was like, dear God. Is that essentially like 10 miles an hour? You walk faster than that guy. down the hallway, yeah. So I was like, you know. So you go from driving up and down the highway and flying all over the U.S.

to go on like max speed of like seven miles an hour. Yeah. Best case. So that boat ended up, plus our, we had a chocolate lab on the boat at the time and she wasn't doing well. So we came back, actually, Fort Lauderdale area.

Yeah. And got a new boat. Well, we put that one for sale. We moved to Asia. Great. That for a year or so. We bounced all around Asia. different countries and different things.

And they went to school for a little while. Then we bought a power cat. We actually did buy a bigger boat, a 52-foot power cat. And it had all the bells and whistles, and it was very nice. That's the boat that we were on during COVID. Okay. So the lifestyle play is where I'm leaning into. Yep.

That's when the light bulb went off for me. It's like, why am I, like, we were getting to a point where it was fun, but being retired was boring too, right? We were on a boat like this, but it wasn't, it wasn't fulfilling like we thought it was. So we were coming back. We were going to reset, get our properties back in shape. We had started a property management company that was taking care of that we owned and everything. So, and a lot of the employees that started with us day one are still on the same. We still had the exact same team in place. So I looked at, you know, I did take another corporate job for about a year in there. And it just, it wasn't the same.

I mean, I was making tons. I could have made a killing in this company. I could have, it could have been so easy. But I would walk in the office every day, but I was like, God, damn. Why am I letting somebody tell me I have to be in San Francisco Monday morning? I don't want to be in San Francisco Monday morning. It ain't me anymore. So that's when we started having.

This is starting the dealership. Yeah. So we started having a white shirt in the back. So he'd put it on. Oh, I'd be on a Zoom call and, you know, here up. She's taking, you know, running credit applications out front, you know. And then I take my shirt off, run outside and wash an RV, and they come back in and take another call. But it came to a point.

It's like, what are we doing here? And like, this isn't us. We're not happy. This isn't going to end well. So let's build businesses and properties and portfolios that feed into the lifestyle that we want. And that also kind of helped us get into the RV side of the place too, right? Because we were still traveling a lot with our kids. We were still traveling back to Texas a lot.

How do you, this is a big issue. our space. I deal with it a lot in terms of building a business that satisfies the life you want versus your life having to try to satisfy the business you build. You guys have done it in my opinion the right way. Have you ever been addicted to anything? Coffee. Cut coffee. Can't. You know how hard it is? Yeah. That's how hard of this to do that? Because like you said earlier, right? We're so condition to have a bigger house and have nice clothes and what kind of car you drive or condition to go to work and build this and work work work you know night over 40 hour week no you need to be putting in 90 you need to be doing this and then whatever you have

left over is where you live and breaking that habit of building your companies to support your lifestyle is just as hard and it takes a tremendous amount of focus every day to stay on task and i will say he never did it when we were traveling on the boat or the RV he had a very hard with it I did it now I'm back in like grind mode and he's trying to pull back so it's kind of a I couldn't let go like you were still in grind mode even when you were traveling even an RV we gotta say by that is is nature yeah I think men are built this way right I mean we are the lion we have to go hunt and feed the tribe and protect the tribe and some of that I would argue is going to be nature more than necessarily him I don't think it's a shame thing

I think it's a man thing but I think the other side is maybe how you're raised and that thing if I still kind of want these things or the ability to get them at least. Or when you didn't have anything growing up if you want those things, you know, there's certain things that I, stupid things that I've checked off my list. I'm like, that's it. Like, I don't want that.

Well, you know what I, it's funny because I, is you guys follow me now because of this. I'm going to go through an interesting journey in my socials and it's going to be a totally authentic and growing like exposure of the truth of what happened in the last 18, months of my real estate business the reason why I really want to do that and it's going to be like stressing me out talking about it because it's like it was definitely not pretty yeah let's say it that way and it wasn't because the the interest rates it wasn't because of the political

climate and what was going it was literally just personal things that I could have controlled that it didn't control that because of that created a catastrophic scenario right and I say that to say part of all of the things we want are the things that we build come out of a pride and our ego side and i will tell you if i have to take a 30 000 foot step back which is a large step back i could probably pinpoint that if i removed my ego and my pride 18 months ago i'm not in the scenario i'm dealing with today in the real estate space and i say that because i think if people can also realize like you can build a business and create a lot of financial success without the ego or pride being involved.

In talking to YouTube, I feel like that's really a high mark on your agenda. It's not about the things. It's not about the ego. It's not about the pride of what we're doing. We want a really quick life. We want stories. We want to travel with our daughter. We want our son to go travel.

That is a unique characteristic in entrepreneur space. And you guys seemingly, whether you feel like you have it all under control or not, like, from the outside perspective, I applaud you. you guys should apply yourself because i i talked to a lot of entrepreneurs this is quite literally what the show's about it is very rare very rare to have the qualities you guys have of of what is most important in being on a boat being the rv right in like creating more of a life than creating a thing or a pride or ego statement that's that's that's that's true that it's very tough because what i can say in our aspect probably for both those but for me for sure right i had I had a big ego when I met her.

I was charging and, you know, that's what you got to do, right? You got to put your blinders on and fuck everybody. I bet you also loved that about them when you guys first met. I was attracted to that, yeah, for sure. But finding the right partner means the world. Amen. There's, I would get every single bit of it up today. No questions asked because I know that we can build it back together.

No questions. Come on. Yes. I love that. Yep. You have your shivers. Yeah. No doubt about it.

I mean, that is the best thing about it. And so when you're talking about egos and stuff like that, good or bad, you know, there's been, there's days that we do not like each other at all. There's drives in the morning, because we do everything together. We don't own a car, right? The dealership has cars that we drive and stuff like. We own our kids' cars, but so we drive in together. We do everything together. We shower together.

We eat breakfast in the morning together. We brush our teeth together. We swear to God. Everything. Kind of. But we chose each other for that reason, right? So there are drives in the morning when we're talking about our day or a week. Or he's crunching with Apple, and I'm like, dear.

If you don't stop eating when you're, yeah. You know, I didn't know my breathing could get on her nerves so much, you know. So that stuff happens. But we have learned each other and read each other well enough and respect each other enough in that aspect that we can't put each other's ego in check. Because there are a lot of times that ego comes out and you just want to like, and they're like, hey, six months from now, what do we want to be? Does that matter? Does this matter? And we're able to keep that in check. So that's huge. I have a strong personality in myself. I'm pretty spicy. And I'm not talking about her keeping my ego on check. I'm talking about keeping that.

Really reversed. It's backwards now, yeah. So it's big. Yeah. If I didn't have her, it would be, who knows what would be going on. It's, it makes a huge difference. Huge difference. And the fact that we're both locked in on keeping it fun. Like, yeah, we're married. We have kids and all this kind of stuff. But at the end of the day, we're like, hey, if it ain't fun, we're like, hey, if it ain't fun, we're. got to change it up or it won't last period so we always keep that core we've been together 20 years so 20 years yeah that's awesome so building on like building the lifestyle right when the media company came out and people started you know businesses started coming to us as it's growing i was like well holy shit you know we have the RV dealership that allows us to travel all over the u.s and go to these barrel races and we'll be in Las Vegas in December she qualified to run and race in

Las Vegas so we'll be out for probably three weeks doing that so all this stuff that's a So you'll grab the RV, you'll be in a car, and we'll have the horse in a trailer on the back of the RV, and we're driving out. And you're working and hanging and having fun and doing the dinners and going to her shows. We're always working. People ask me like, do you take days off? No, I work eight days a week. If I like it. Let's enjoy it. Genuinely, I think it is something that the outside world doesn't really understand about entrepreneurship. And it's not really working. We enjoy it. We love it. But it's constant. You're on your phone or you're on your laptop or you're dealing with something

where a nine to five or can be like, it's like, you can fuck off. That's part of the network I want to grow that drives me freaking nuts. What? The nine to fiverer. You want to grow that network? I want to grow the network of owners

who can help me deal with that. Because right now, I'll cut it quick. I want a result. I don't care if you got something on the weekend. I hired you for a result. That's right. But I don't get that with nine to fivers. And it drives me freaking nuts.

And part of what I do love about real estate is for the most part it's a seven day a week like you can always kind of get somewhere holidays every realtor takes off for whatever reason which is annoying Fridays end awfully early for realtors as well but uh you know I would tell you I'm the same way and I think that is something that entrepreneurs at least people that want to be or maybe aspiring as they sit here and listen or watch this I would encourage those to take a lesson from these two because it is not you know nine to five it is quite literally like 24 seven 24 eight like all day every day it is a hustle

it is a grind now there's a certain level you can hit that maybe you guys don't even want to get there and that that could be a reality of like building a big enough business that you can remove yourself but to do that what it takes to do and that's not for everyone either bigger's not always better yeah it's about yeah that's that's a that's very key right it's it's not about being a big giant company. So on the media side, I set out and we don't do big pushes. We're not trying to be the end. I'll be all to everybody because I want a good core of great employees, which I have some now, and I want them to have growth. I want them to have future. I want them to have freedom, and I want them to love being in the company. I don't care

if I'm billing 400 grand a month or 100 grand a month or 50 grand a month. If we're happy and it's giving us the freedom to do what we want, that's what I want. And part of the success, like, we love to see people win if you want to win or you want to better yourself like we are all for it like i want people on my team to win i want them to you know like make more money than me like i want that yeah so when people have that drive and stuff like i want to i want to love we love we love that fire in the ass yeah the the next chapter going into the next let's call it three years give you guys a three year target what do you see you guys doing for the next three years where do you your push, your goal, your agenda will be

for the next 36 months. Stabilizing, growing and stabilizing the media company. I mean, we love that. From a travel perspective, like I was able to, we wanted to travel, we wanted to go to Iceland. So I was able to pick up the phone, make some phone calls. I found a couple rental companies in

Iceland that rent RVs out. I said, hey, here's who I am. I have a marketing company. We want to come shoot some content. Which was only three weeks old at the time. Yeah, the media company was only three weeks old. But the experience was there. We had it. So we, next A&O, boom, we booked flights. We took off.

We spent seven or eight days in Iceland. Victoria and I had an RV that we were driving around. Our son and daughter had an RV. So we had two RVs. We caravan all around Iceland for like eight days. It was incredible. We shot incredible footage. And we were on that vacation, we call it a vacation, that trip was great because it

wasn't just going to the pool and sitting by the pool on the beach or it wasn't just going on vacation, right? We were working, but it was a working vacation that was just. excellent we all had roles we had we're going to this waterfall we're shooting so we're working while we were doing it and it was great we really enjoyed it yeah it was great so that piece of it going three years out i want to see savab media and like in the middle east i want to see us overseas a little bit more i'm talking to some boat manufacturers uh in eastern europe right now so they'd be clients for you they'd be clients for us yeah that allow us to travel they would allow my entire

team to travel so they'd be a client for you in return they give you their panis is a retainer and paying travel and you know how we worked it out right maybe a boat or you pay them for the boat that you take for three weeks that's right yeah so whatever it is right it's all about the barter system that's a loss system by the way there's a lot of bartering that should be done these deaths don't you think like i'm doubt what i want have what you want why don't we barter for that yeah no you can pay me x amount of money or give us access to this for so many months and that's it yeah why not so the media company is going to be a head down venture for the next 36 months to build it yep you don't do you have a goal you have like i want to get

get it to this this is where i'd like us to be i have a revenue number yes but no yes but no i got to enjoy the journey is what she's telling me don't focus on the end result i agree that keeping keeping in check that's what she's otherwise you can get there and say yeah but now what yeah but if you enjoy that whole journey it is a struggle is a fight every day for me and i'm sure it's for you to really take like be aware of the moments in the journey because we're builders that's who we are as man i'll go back to like that nine to five job yeah so there's days that I wish I was on a salary like where I didn't have to do anything because I would say the first the first year we opened up

our car dealership I probably the first 13 deals that I did I didn't realize like I'd never done financing before I'd never done like sales tax I'd never done title work none of this stuff like I'm selling cars I'm like I'm selling these cars first 13 cars that I'm sold I owed then thousands of dollars you know like we did it all backwards I was like it was great this like there's days that I would grab my purse it would beat me and Shane I'm like I quit I pack my purse up and I'd go home she'd cry on the car on her way home and I'm sitting like well damn I ain't got a car to get home when I you know but I sold all the cars but we actually have to pay them to take on the now I don't have a car yeah exactly yeah sales tax was a tricky thing

we had to learn the hard way luckily we were in a position where we could pay it out and we We got an accounting firm now that pays it month and all that stuff now. But, man, that was, that could have been. You said something that I almost want to end with this just for the sake of time. By the way, everyone, make sure you're following them on socials. Would you like them to follow you specifically anywhere personally or have them. I think personal. Sorry.

Well, no, like Instagram, LinkedIn. You can follow us at SAVA Media Group. Sava Media Group. Sava Media Group. Make sure you're following this to incredible company, a couple. you said something that um you made all kinds of mistakes when you started this ravi yeah i say something in today like even as i start to go through this journey of what happened to me you know in 2024 and tell everyone and expose it all and say what happened part of that is the the authenticity of

like i don't care how long you've been doing it whether it's your first day or it's your 100th year you're going to fuck some shit out yeah but there's a quote called or that says something about doing it wrong enough long enough and if you just keep going even though you're doing you learn from it and that's such a powerful statement for you guys to say now we still have this RV dealership it's profitable we pay ourselves like but to start that you weren't like crushing it and you didn't realize you had the taxes that you were going to owe like but people don't realize that they're like oh look at this couple now they're amazing they're traveling the RV and they don't remember those days they don't know the days that you get in a car and you're crying and your

freaking out and like oh my god yeah or the days like in the early days the rental properties you know like my painter wouldn't show up and i was like shit i got tenants that are moving in in two days i got to go clean this house and i got to go paint the damn walls and i'm there till one a m painting and he's like literally have our kids at six and eight years old in there with a scraper scraping the old one lollium up so we can lay new throwing down it like one in a you know you guys are just so endearing because that's what it takes regardless how big you want to build it or not like entrepreneurs shit this isn't easy it's not for everybody it's really not it's not people like i have a couple friends are like oh everyone should be an entrepreneur and i'm kind

like it's not right i think it'd be a lot easier for us if everybody was we could learn from their mistakes and they'd fall out right that's going to build the base lot to this audio book game i'm just like possibly listening these things trying to learn from these mistakes me we're these more people fell and so they can blaze a little bit of a trail and show us what not to do right guys you're incredible you're going to have a great journey i'm excited to now get closer to you guys and your family and to see where all this goes and this has been great yeah yeah perfect thanks for having us Shane victoria sava media group on instagram or Shane childress or Shane childress Instagram check it out guys if these two were pretty cool if you learn something or just like

this episode share with two of your friends i'd greatly appreciate it see on the next episode Perfect. See ya.