The Entrepreneur DNA - Leading with Logic, Killing Egos, and Building Businesses that Last | Los Silva | EP 65

Episode Date: March 31, 2025

In this episode, I sit down with one of my closest friends and someone I talk to almost every day — Los Silva. We go deep into his 20-year journey of building, scaling, and now buying businesses. From running agencies and coaching programs to rolling up home service companies and launching PrivateEquityGroup.com, Los breaks down exactly how he's shifted from flex culture to real wealth creation. We talk about why the high-ticket model is dying, how community and trust are the new currency, and what it really takes to lead, adapt, and build a life that actually fulfills you. This one’s raw, real, and packed with truth bombs for any entrepreneur who’s ready to stop chasing validation and start building legacy. -- About Los Silva:Los Silva is a seasoned entrepreneur, investor, and CEO of SVG Media and PrivateEquityGroup.com. With over 20 years of experience in digital marketing, business acquisition, and brand building, he’s helped scale multiple 7- and 8-figure companies. Today, he focuses on rolling up home service businesses and acquiring media assets to build long-term wealth. Connect with Los Silva:🔗 Website: https://lossilva.com📸 Instagram: https://instagram.com/loshustle📘 Facebook: https://facebook.com/los.silva.798💼 LinkedIn: https://linkedin.com/in/lossilva -- Thank you to Mando for supporting today's podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! -- About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby​ YouTube: Justin Colby​ TikTok: @justincolbytsof​ LinkedIn: Justin Colby

But like five years ago, I was like, man, like, I need to focus on YouTube and LinkedIn. And now that we're doing a lot of that stuff, you know, we were able to sell some companies, we built some big newsletters, and we understand the models, like, algorithms are mathematical, like equations. And so are models, they're systematic, like behaviors. And if you start looking at things like that, instead of like you being so smart, or you being so talented, you can kind of break things down into like, you know, every data piece makes decisions and every time your ego gets involved in it, you make an error.

What up the entrepreneur DNA family? This one is a good one. I know that I say it all the time, but this one is one of my closest friends. This man has been on the internet and social medias for the last 20 years building and buying businesses, building more business, buying more businesses, focusing now on private equity group.com. My good friend, Los Silves here. What's up, dog? What's up, bro? I'm a little sweaty because it's Miami, so it's hard to park and so you got to walk. It is Miami. But I love Miami.

It's a great place to be. Now you drove because Olenio is that close. Just for me. Yeah, just for you. Yeah. Well, so as one of my closest friends, this should be fun. So we're going to talk a lot about what you've done in the last 20 years and you've had an online presence for 20 years and you've built coaching programs and you've had agencies and you bought businesses.

Let's start with what is your agenda now moving into 2025? I am focused on buying media companies. That means newsletters, podcasts, assets or building assets. And that's a media group that we're building out. Then private equity group dot com, which I plan on making the largest the credit investor newsletter in America. And then 528, which is the company where we buy and sell and do roll ups in the home service base right now. Who would be interested in private equity group.com? Let's talk about that.

Cause I know it's your baby right now and you're crushing it and you're already making major waves. So who's interested in that? If, if you want to sell your company for nine figures or high eights, not seven. Uh, that is the, we can help you on those services. If you want to understand and get consulting on how to do roll ups or how to do alternative structures that are not 220 funds and things like that, like search funds and independent sponsor opportunities,

we can help you there. And if you're an actual accredited investor that wants to invest in companies or understand how to do that, that's really who we focus on. If you're an internet marketer and you got a Ferrari and you just want to kind of like, say you do stuff and you have a couple of bitcoins, like don't bother you in like logging in. So what is going on there? I know you and I have talked a lot about kind of the internet marketer space and the flexing and the dripping,

the Lambos and then the, you, and it's just a different season Brahmi you and I have both probably been here like 15 to 20 years now, right? And it's funny cuz like I talked to people and they're like man like it's crazy like courses and coaching It's it's kind of like the wave. I'm like young young one Young thundercat It was the way not it's it's been like this for 20 years and I'm sure before we got in it It was like this. Yeah, just you you know, things are cyclical and things like that. Like right now

We're in ascension funnels not high ticket funnels. We're in a trust economy not an attention economy So we got a we made a lot of money in attention Economy when we got attention and we had that high ticket offer and now it kind of has to build trust So it's these communities. It's this, and dude, in like 2016, I was like teaching C4, which is content, community, conversations, conversions, right, and that's the era that really works now. If you have a high ticket funnel, you're not making as much money as the guy

that has YouTube structured to a school, and then structured down to like Ascension and like offers and funnels, and then taking more time on email, getting you to an event or getting you somewhere else and then, you know, maximizing that lifetime value. It's different, but that is the same as 2016. Talk it, I mean, you and I talk a lot.

I mean a lot. Like you were probably one of the people I ever learned and most besides my wife. I've probably talked to you more than my wife. I've probably talked to you more than my wife. I'm just being serious. So I say that just to say like, we talk about that like, you know in 2024 I had a boulder pushing up a mountain with my high ticket.

You know, like brother, you got all the components of what I believe and you were saying, I believe this is where we're going to be going. And I'm going to agree with you 100% is the community, lower ticket, more communal value, that is the space right now. Dude, 100%, man. Like it sucks. And for seasoned people, you know that it sucks because you're going through everything you used to have

to do to make like a quicker bag. Now it's more work, about the same or less money, right? And more employees, more team, more, more, more. More effort for sure. I mean, I put in so not that I ever didn't put in effort at the high ticket, but brother, we run five calls a week for two or three hours. And some people are doing services on top of the calls. Right? It's, it's, it's a, it's because, and I got out of this industry now, 26 months it's been since I really haven't, I'm not'm not making courses content all that kind of stuff

I jumped into a different world. It sucked like blatantly like for the past 24 or 5 months Now it's like great, you know And it's because I always wondered like we're really good at this like I've I've made you know eight figures in every industry but affiliate marketing. Like courses, like 2017. E-commerce, 2018. In freaking like coaching, 2017. Like we've done the game, right? Services, 2018, right?

Like we've done the models, right? And so that means we're good. And we're competing against like people that should say they're in Harvard, but they're just gangster media buyers, gangster stacked marketers, right? And then you go talk to like a guy that goes to Harvard, that guy just knows math. They don't know the real plays.

And so, you know, private equity starts to buy a lot of things and they start to move in different ways. You know, you know this in real estate, they're picking up everything. What are they gonna pick up next? They're picking up home services for vertical integration. And I started thinking, man, if we've done this with influencers and e-commerce,

there's gotta be a place where like, no one else is like that savage, right? Because everyone here is selling you a dream with their Lambos and their this and their that. And it's even easier now with chat and things like that. And so you have this opportunity of like, you just say what you, they don't even understand these young people now what FTC is, right?

They'll say well, they'll for sure. But you know, I was like, man, there's got to be a place where like, I'm smarter. I know I'm smart. I'm not an idiot. I'm going to try it. And I had a friend that had a pool company and I was like, I'm going to, I'm going to shoot my shot. We've been trying to work together for years.

I've known this since he was 14. And he's like, you know, I've got a pool company making a couple of mail. I was like, all right, and give me half. And in 18 months, we took the 12th. And now we bought it. By this time, it'll be 100%. I don't know, you might have to switch that. But whatever.

But and then I was like, all all right let me try another one and now we're you know that turned into a home service company where we were acquiring businesses that now we're rolling up we're also helping people because we can't roll up every single person so we're and we've realized as well like hey there's a lot of problems and due diligence and a lot of lies and a lot of issues and like a lot of people don't even know what EBITDA is most people don't even have an accountant and so now we're we we do sell kind of like a system Which is hands-on. There's no courses content stuff Like we just want to get in there because we need to optimize for the revenue

We need to optimize for the numbers because that makes it easier for us and it Gives us a little bit of extra on the valuation as well And then I said man we should do it in other spaces that are different. So we did it in newsletters, and I sold two newsletters to a publicly traded company. Now we're working in the newsletter game because we understand media.

And with ChatGBT and stuff like that, all you're gonna have realistically, all the people that are making money on courses and content and all that, two, three years from now, if you don't actually know how to talk to AI, you're cooked. And if you didn't build assets, then you have no moat. So you're a baller right now.

You won't even work at McDonald's later on. The thing that's interesting to me though, and I want this to kind of, and I'm going to change the subject a little bit, the iterations of what you've been able to do. We've been friends for a little bit. The iterations of what you've been able to do. We've been friends for a long time. I mean, 2000, when did the first the first official boardroom? Twelve years ago. Twelve years ago. Yeah. I remember you showed up in Banana Republic everything. Yeah, that was my first ever event. I was a, I co-founded that with with Big Baldi. So the iterations that I've been able to see and I think this is something I've

been talking a lot into is the ability to adapt, to iterate, to move as markets move and you're a good shining example of that. I mean, literally from agencies to pool companies. Well, dude, the big thing is, you know, people, I never defined myself because I never was the best at anything. I was a really good copywriter. I was really good media buyer, but then like like we were there was a Nick Kuzma cheese and Jason Horncox and I was like, man, like I ain't playing with that game. And I remember driving by my house one day and

being like, I'm really good at stuff. But like, I'm not the best. Where should I be the best? And everyone kept like saying like, man, like, you just have a really good understanding of how to like put it all together. and you can connect with people. And I kind of got offended at the connecting with people part because a lot of connectors online they're just guys trying to make a buck by like literally being like, hey, I know him, I know him, give me a dollar. Right. And so I looked at it differently, you know, like, what if I just understood how to understand

it all and knew that I will always understand more so I can see the bigger picture? And I think like I had my one of my mentors, friends, he's a billionaire, he lives in Orlando. He made me take an IQ test because I was like, man, I'm having a hard time, but I'm not digressing kind of a little. But he made me take an IQ test to understand, like understand why I have a hard time sometimes leading certain people. And he's like, well, you think in the end, the order of the consequences passed into my head. I'm very analytical.

And most people think in first principles. And I realized then, OK, that makes a lot of sense. So I learned how to lead people. And I have very good social dynamics. Plus I learned how to lead people and like, I have very good social dynamics. Plus I understand how to like see the end in sight. And so I focused on that. And when you do that, that's when you can, you can understand dynamics and you can understand

like everything is cyclical, right? If you, if you look at any business, people look at internet marketing, like it's internet marketing. Internet marketing is the same on a cyclical level. In 2017 or 18, I was interviewed with onyx my boy single and he was I said like quote this 2020 something we're gonna work It's gonna be webinars and this and this and then it's gonna go back to Ascension's

because of times right like you can look at like if you study and read like a buff it and like the guy from Walmart and you can start seeing like things get cyclical and like what happens with internet marketers is they get so and I did this I lost a lot of money thinking I was somebody right and thinking that like yo I got this I can do anything anytime anyplace you can't that would like straight up you cannot. But you learn by losing you you don't learn by winning. And I understood, I was like, hey, the problem is, I'm not looking ahead, I think I can do anything at any time,

but I don't even know what time I'm in. And so if you start looking at the timelines and what's gonna happen, okay, once the saturation of high ticket happens, what's gonna happen? Too much money is being spent. They can't afford it. Economy was looking bad. It was after COVID. Boom. Money's got to come down.

So what can I do as a person that sells? Regain trust because too money, too many failures, too many people jump from you to you to you to you to you. Okay. So what do we do? $12 stuff. Join a community. Let me give you value and to send you slowly does it suck for us?

Yeah, but is it the only way most likely right? But no one wanted to do that until it became like the big thing You'd have I've looked at I've wanted to and this is just laziness because it's very difficult to really Focus on and it's very expensive and I had more of a media buying team before but I've wanted to be like a and I had more of a media buying team before, but I've wanted to be like a focused YouTube guy for probably like six, seven years. And I just never have because we had media buying groups and all that. But like five years ago, I was like,

man, like I need to focus on YouTube and LinkedIn. And now that we're doing a lot of that stuff, you know, we were able to sell some companies, we built some big newsletters and we understand the models. Like algorithms are mathematical like equations and so are models. They're systematic like behaviors. And if you start looking at things like that, instead of like you being so smart or you being so talented, you can kind of break things down into like, you know, every data piece

makes decisions and every time your ego gets involved in it, you make an error. As many of you know, I'm constantly on the move, juggling multiple businesses, traveling, and ensuring I get my morning workouts in. Staying fresh isn't just a preference, it's a necessity. But let's face it, after back-to-back meetings, juggling two kids at home, and the hustle and bustle of everyday life, body odor can become an issue.

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That equates to over 40% of your starter pack use code Colby at shopmando.com that is shopmando.com Please support our show and tell them we sent you Please support our show and tell them we sent you. Smell fresher, stay drier, and boost your confidence from the head to the toe with Mando. There's so much to unpack there, so I'm going to stick to the ego. I jumped the bars, really, like on some real shit. That was some fire, bro.

So I want to stick to the ego. I have realized, and you and I talk about this a lot, I've realized most of my mistakes tend to lean into just me making ego driven decisions. My wife recently, and yes I do talk to her, she said Justin if you were just more patient you actually wouldn't be making these decisions because you would have walked through the entire scenario at a patient pace versus, oh I can, I know how to, so I'm going to. Ready, fire, aim. If you are patient about your goals, but the problem is most people are not patient about their goals. They're impatient about showing someone else a result that reflects back into being accepted into a group.

Ego. And that's ego. That's it. And that is the truth. I stopped going to events and I've done it twice. Both times I made less friends but more money. But when you say you went to an event but you didn't go, what do you mean you stopped going to events?

I mean I physically stopped attending and speaking at events. Okay. Like the first time I stopped going to events because I wasn't speaking. Right. Right. And I made less friends because they're fickle guys just so you know. And I made more money. And then when I started getting recognized again, then I started speaking.

Then I started going to a lot of events. That was good for a while. And then I started making good money But then less money, but I started getting more recognition. Yeah, and so and dude I've coached over 250 people with all the event masterminds and all that kind of stuff that we've had and I remember multiple times I've talked to people that have lost the ten million dollar business that they were making 350,000 a year from and it was a drop shape or it was this. It wasn't a real company. And I'm like, hey, you know, you've got a great name.

What if you charge this much? You can be doing $400,000, $450,000, working three days a week doing consulting. And they're like, no, I gotta do $10 million. Why? Oh, so what I've done, you haven't done anything. You made $10 million for other people. They don't remember you even made 10 million. They probably questioned it. You made 350 or 300.

Why don't you do something else? Because the attachment of being important in this industry is a cancer, a dopamine addiction, it's a drug, it's cancer all at the same time. It kills your serotonin. So you have no longevity. Well, it goes back and not to get too deep in woo woo, but it goes back to being worthy. It's cancer all at the same time. It kills your serotonin, so you have no longevity. Well, it goes back, and not to get too deep in woo woo, but it goes back to being worthy, right? And we all, that's, I'm not a psychologist or a psychiatrist, like, I feel like that's the biggest downfall

of human nature is wanting to feel worthy, right? Because we all come from, I barely know maybe one person that's like, yeah, dude, life's worked out for me. Yeah, like. It's been easy. Yeah. It's always worked. This is my girlfriend, you that's like, yeah, dude, life's worked out for me. Yeah. Like it's an easy, yeah. Oh, this is, this is, this is my girlfriend, you know, like, and she's a model and lead like, besides like the guy from Snapchat that like, it's all been well, uh, for,

for that guy, everyone else is like, Hey, I'm, I was poor. Yeah. Then I like got married or did something else. I was poor still now I made 10 grand and and then I'm skipping to 100, but like I went 13, 20, whatever, and then you get to the 100, and then you're like a million, because you go to these groups and it changes, and it changes your, you had an idea,

you wanted freedom, right? You wanted to be free, you wanted like, man if I could just, remember the days when you were like, if I could just make 15, if I could just make 20, but then you make 50, and you're like, oh shit, I didn't know 50 wasn't mine. 50's 15, right? And 100's 26, like, now you're like,

oh, and I got to, I got to, because now you're chasing. You're making what you wanted, and you have that time and autonomy and things, and your wife or your girlfriend or yourself even, you didn't change your Goals and their your perception because someone else went to Barbados or someone else didn't you like me too? someone else got a yacht on on a Thursday and you're like now you're chasing a

Person you're not chasing your dreams and your goals because you lost them most people lose their goals. They lose their vision I've asked a lot of people, like, what do you want? They're like, well, just to crush it. That's so nothing. That's so generic. It's so ambiguous. What do you want to be like? No one says happy.

Yeah. And they all say like, I don't know, I just want to kill it. I mean, you become a dope addict, but your dope is like money that... That one is ego too. ...goes like this. Right, to be able to walk around and say, I did, I did. It's not even ego because ego is is like a sign of like trying to be somewhere. It's insecurity because it's a it's a sign of like not knowing where to go.

Like you just want to follow like insecure people follow. You go to people are more alone. You know what I mean? Because they're they're they're both. They both come from fear of, like fear of not being accepted, or fear of being neglected in different ways. Yeah, it's an interesting journey that I think you're on, that I'm on, I think the people that have been around

long enough know the economic cycles and the adaptations. And they really start to understand the words like, money is freedom. It really is. I mean, and I think there's a lot of people that want the flex still. I still think there's the people that the Show Me economy. Listen, it's fun, man. And I live in the Show Me economy.

I live in Miami. I mean, this is the Show Me economy. It is. You know? But for some, they're really doing it and they really have the time freedom, right? I was on the phone with Dr. D the other day. He has time freedom, right? The doctor on the phone with Dr. D the other day. He has time freedom.

If right. Dr. D? Dr. D. Right, yeah. And he doesn't play this game though. No. You don't see him anywhere. We know who he is. Well, he's on this podcast.

Exactly. Like bro, he's like people can... He doesn't play this game. Nah. Right. But you see him on the yacht, if you're a homie or whatever, if you follow him, you follow him. But like he has two accounts. If you have the homie account, it's a different account. That's right. Yeah, like it's... he's not playing this game.

He's playing his game. It's in, in it's, that's where I think I think people need to get more into. It's not about the game of, I'm using the word ego and it's not that, but it's not about your work, like everyone's worthy. It's the game of self acknowledgement. Like the same reason that people are ego, like egotistical and insecure. That same person will look himself in the mirror and go, this is not taking me anywhere.

This is going to go away. I don't know what I want. They won't address themselves. It's easier to follow and hate on and say the industry's hard and this and that than say, I'm sucking. I don't even know if I like this. I had to do that.

I had to say like I Had a lot of opportunities when I was like trying to end here and I like these are bags And I was like but it'll I won't be This person well those are the same people that and it takes you a while to get here So I'll tell you if you're not where we're sure are you know we're in our get it We're not a bag whatever you need to do. We're not the late 20s, so we've had a lot of time. Drop shift, do all the things. But don't think you're like him, like you're not. Well, and so I think you need to,

the thing that you just said that I think is brilliant that people need to rewind, watch again, is admittance of it's not that and what it's gonna take to be that. They don't wanna recognize it. They want the press easy button to go, me get it right now I mean to the extent of just like saying okay I want muscles I'm gonna do steroids I'm not gonna work out. Okay fine. But then there's the guy that's like I want to do

peptides and eat them. But then there's the damn ones like I want longevity. Right so there's like dude you can't have them both. Right you can have you can have fast and you have good and you can have cheap. You can't have all three. Right so you got to choose. Yeah. You can't have both, right? You can have fast and you have good and you can have cheap. You can't have all three, right? So you got to choose. Yeah. You can't have fast, good and cheap. I really think that, and I don't want to go woo woo, but I really think that a big part of being an entrepreneur in any sense of the way, cause now I work with,

you know, people that have software, people that have like home service businesses, totally different people that are like, they don't know this world exists, it's crazy. But they're going through the same thing. Being an entrepreneur is lonely, even if you got a girlfriend, even if you got a wife, you are alone in an island. Your employees don't care about you, they will leave you.

And even if they're brothers, 90% of them will bounce on you if you really have a situation, right? Your friends won't support you, and you'll find it's a blessing when you do eat crap, or if I can say shit shit, you can fix it up. Because you'll find out who's who, and that also helps you find out who is you. But I had a video that got me 300,000-something views.

A lot of people liked it, a lot of people hated it, but I was like, listen, most people are bitches. If I insulted you and it hurt your feelings, it's not because I insulted you, it's because you know that I can see that. That's right. And so I said, I don't get insulted, and it's not like conceited.

I look in the mirror and I say everything that you're thinking to myself. There's no doubt. So when you say some stuff to me I'm like I get it. Yeah I am working on that. Like it can't hurt me. You don't want to see it. So when you see other people like know it, know that secret. That's when your feelings get hurt. Yeah you don't want to recognize what's in the mirror and that's where... But that extended and compounded leaves you alone, it leaves you being someone else and it leaves you not really dialing in what you want. By the way just to even take it to the next level maybe even someone has

the business they really want maybe they are making two, three, four million dollars personally maybe they are actually yeah but then go look at the other sides of their life right go look at what like what is their life, right? Go look at what like, what is their mindset? What does their body look like? And then how good are they to the people, right? Like how good of friends are they? How good are they to their wife or their husband? How good are they as a parent?

How like that's how you want to audit somebody and really what I'm trying to tell you, that's how you should audit yourself. You need to look at that mirror and say, am I performing at dad level, husband level, business owner and dad level, husband level, business owner and leader level, friend level, family member level? Like that's the like thing, because we're talking about the people

that want the financial stuff. Maybe there are people that are watching this and listening, they're there. But are they really full circle, the person that really can have it all? Yeah, dude, I just got in an argument with my wife because I feel like I'm a piece of shit dad sometimes and she's like, they know you're working. I'm like, yeah, but I'm working late.

It's like they're at cheer. They're, they're home at eight o'clock and I'm like, it's not, doesn't fulfill the need that I think I need to fulfill, you know, because I care a lot, right. And friendship, like I, I'm a, I'm like, a best friend to like four or five people. I'm a great friend to a lot of other people. And because like, I look at my friends or my family, I had a, I had a horrible upbringing and stuff like that.

And so like, for me, my family is my friends. And so like, spending time with friends, being an amazing dad, being a good husband, is like, it's not priority. I'm not gonna lie to you. Priority is making money, because if I don't make money, I can't be those things. That's it. You know, so like I can't stand when people are like,

that's priority. Really, really Steven? Why don't you do that and like fail at life and see if she wants to move to an apartment. If you can't get your kids into baseball camp, if you can't buy them that one thing for Christmas, that's going to hurt your feelings and they're going to resent you. Everything is business. Your wife is a... Steven?

Listen, Michael, whatever you want. Listen, at the end of the day, your wife is the biggest business partner you have and it's the best employees that you're ever going to have too. Your wife can take your whole net worth son, right? And so, and people don't treat it like that. They're like, oh yeah, you know, like we're good. What? But you're your business partner, you want to get deals like you work that way. Your kids are everything you really have, but you don't treat them like you treat your number one media buyer or something like that, right? And so, that's my first business. Everything else is is my second and third but like it's still business because you have to provide for all of this if you're an entrepreneur yeah I think there's that man side of it and funny enough I just

watched you know that new Mufasa movie the one that's 21 yeah that was a fire fire really yeah okay amazing but I say all that just to bring into like the lion The one that you're speaking about? Yeah. That was a fire? Fire. Really? Yeah. Okay. Amazing. But I say all that just to bring into like the lion aspect, right, about being, you gotta provide for your tribe. I mean, there's, like you cannot feel good about yourself if you're forced to.

And if you do, you're a bitch. Like straight up. If you have a bedroom apartment with two kids and a wife, and you say you're happy and fulfilled, I just don't know if that plan exists. I don't know if just four other people at your house are happy and fulfilled and for me, I'm trying to fulfill everyone's cup. That's our job. I fulfill everyone's cup, my cup is full. I can't fulfill my cup until I fill other people's cups. Give me a life hack real quick while we're talking. Like what do you do to fill your cup? Right?

Like I show a lot on Instagram about making sure I'm waking up in the early and I journal and I go to you like, what is, what do you do to fill your cup? Uh, Muay Thai. Okay. Really? Yeah. I bet I also like just got in a car accident and stuff. So, so like, and I have a slightly torn bicep.

So besides that, I journal. Yeah, it doesn't fill my cup, but it fills my needs to decompress. And I call like two people, I will say it, it's Scott O'Ford and it's you. That is it. And it doesn't fill my cup, but it releases the tension in the body that I need. You don't need to fill your cup. You need to release things. You need to feel free and off. I feel good, right? I go to the gym, I do the normal people things, right? Like I wake up early, I go, I cold plunge, I sauna.

That doesn't fill my cup. Filling my cup is being heard and being seen. Sometimes I'm home and this is what I was talking to my wife about and this is just real talk, right? Like this is how people feel. And I was like like I feel like I don't have a how sometimes because I'm stressed about work I'm trying to do so much so much stuff because all these companies and stuff like it's I'm the guy I sent the checks, you know what I mean? It sucks, but it's it's part of life. I have that That's my job, right? And then I get home and they're cheerleading and they go home at eight o'clock or 8.30.

They're brushing their teeth, they gotta go. And then my wife, she's exhausted and she should be. She works really hard, she's an amazing woman, but she's exhausted and then the lights go off or that routine, I haven't decompressed. I'm like mentally shaking. I'm like, yo, I gotta do something, something right but I already worked out like I don't work out at night and I'm like man I just gotta like talk or like I gotta

like let it go or to keep the lights on and like watch something or whatever and that's not fair so like you you shut the lights off no I told her like you know I feel like and we can't go on dates like all the time because our kids try to go on a date like oh dude like suck it dude like like eight o'clock at night seven o'clock nine o'clock when do you have you're not going on date night yeah you can set them up like I just went with Shia and Alex and all these things right but every normal day I haven't decompressed and and it it hurts me and it stresses me and it makes it worse yeah and so I need to call like my brothers and

Billy bro this is just what happened that's also she doesn't get me like that It hurts me and it stresses me and it makes it worse Yeah, and so I need to call like my brothers and be like, bro This is just what happened because also she doesn't get me like that and that's okay You know, I don't get her in certain aspects you get me in certain ways more than my wife does Yeah, and that's doesn't doesn't make it weird. It makes it normal But those are the connections I'm talking about is people don't put but that's my decompression That's my you know what I do building your cup up. I mean, listen, there's no one size fits all, by the way. Dude, you might be like, oh man, I make Legos. Right.

And that's totally fine. I'll do puzzles. Yeah. God bless you. You know, right? I love puzzles. Really? Yeah.

I'm not saying I'm good or fast at them. I just love them. It's fun. You know what? I'll say it. I like writing poems. There you go. Yes. So, but I to understand like in Los is world and by the way very similar in mind I'm people person if I don't have a Lose in my world if I don't have the people I can call The connections part is very big and that's why I say like you might be crushed

You don't have it. You're only making two or three million dollars a year and you're like matter I'm on top of the world, but you don't have that phone call that you can fucking cry to or just leave it all. Just be you. Just be you for a minute. There is no way, like the last episode I just did, we talked a lot about masterminding.

That is a version of that. Right? It's a version. I will say that's, in my opinion, and everyone has their own opinion, that's the top of funnel version of that Yeah, because you have to develop you have to be intentional right? I meant that is how we're best friends, you know, so you have to be intentional with that friendship

Yeah, and if you let loose of that intention, then it becomes just a I will also say friendships or work Oh, how nervous and it's all where I gotta care for all it's all hard I mean, I just literally just talked about it's all fucking hard. Being close as friend is hard, not because you're a bad person. Like I have to be intentional at the time and effort and energy I give Los. Yeah. It's all hard, but you get to pick and choose. It's all effort.

It's all effort. Without effort, you have nothing of substance. Agreed. But we all want it. Not we all. You and I don't. I used to want it like that. But you want it overnight. I don't want to do the effort, but I want the result like what the fuck

Are we talking about here? Yeah, I want to get better at creating more impact and less effort I want to create things that have leverage and that have like logical sequencing that like if I do this and I can do this Here and there that creates a lot less effort But it makes a lot of impact And I've been working on that. And to be transparent, that takes a lot of time, three or four times more time than you think, then it becomes more of an autonomous system. But that like lack of in the interim investing and not making as much for focus purposes and such is very challenging to your mind

and to your physical, spiritual, mental life and thought process. And so you have to, and that kind of goes back to like, you've got to know what you want. Bro, it is the first pillar of success in my opinion. I think, you know, it's funny is I have these five pillars of success, laws of success. The first one I've always said, know what you want, who you need to be to get the thing you want. That's all number one.

There's actually a zero. There's zero through five. First, you have to be able to dream it. Dream of the thing you want. Dream it, right? Because it's all possible. Now, borrowing like literally think about what AI is doing and Elon putting like all of it's

possible right so dream of the thing you want then come back to earth and say okay out of that dream what do I really genuinely want in lifetime because if you don't have that you're not connected to anything you will walk or you might make a lot of money that could still be true but you're gonna walk around aimless it's not gonna be fun I just hope I agree with you and to circle back I just realized as we were talking on this like what fills my cup it's studying hmm I've noticed it in the last 12 months with you bro you have become smarter I get a fucking sure I'm

not even joking with you as a friend like no like then I get on the phone with you sometimes and go Did you just get out of a fucking PhD class? It makes me so happy to just like learn but like not like how to make money online like deep thought like Psychological stuff like like like private equity like things that are things that you think I have like this weird thing about me Which is a blessing that so like one of the guys at the office I have like this weird thing about me, which is a blessing that so like one of the guys at the office Made fun of me a year and a half ago. He's like, oh, what was isn't gonna learn AI? I'm blah blah blah like, you know, he is a Rosanna face. He's not you know, like that's that's that's something He's just gonna let us do I'm the best person at the office because of it, right?

Like you say something like you shitting on me is my love language it is a blessing like I'm gonna go and so And so I've just like found this like passion for like, especially because like I kinda, you kinda lose learning when you kinda get into a top level of internet marketing or such. And now I'm nobody in these other circles, right? To a degree. That bothers me.

And so like I wanna be something good and fast, but this isn't good and fast. You have to be meticulous. And so learning has become like, dude, I, I, I love it. So that definitely that fills my cup more than even we tie. I've recognized it in a big way in the last 12 months, talking to you and that she just said, like, I'm genuinely recognized. What do we even talk about? That's a really nice compliment.

Yeah, I got you, dog. I hate to say it, but it goes back to the first principle, like your mind, what are you doing with your mind? What are you doing as an entrepreneur, watching this or listening? What are you genuinely doing with your mind? Because if you're not like Los, I don't know if I love learning in the same way you.

Also, I see how things, maybe at one point. But I love learning in a different sense because now you're a merger and acquisitions and you're buying company and you're going into private equity like it's a vastly different space and I'm in right so I don't need to know but I'm also learning like a frequency and like dorky like the things that I like on spirituality yeah and I'm just I'm finding time to like fill what I enjoy me that people would normally make fun of finding time to like fill what I enjoy that people would normally make fun of me for, right? Like, and now I don't care.

Like I just learn different things, right? Like I'm into all of these things. Like I'm also learning like how to work out like twice a week and have like the same results as like six times a week. And like all these just- It's all out there. Yeah, I mean, it's whatever you want. But what do you, like, dude,

look at what you're paying attention to. That's what people need to understand. Like this isn't about what Lose is learning, it's knowledge. Your time is spent growing, adapting, building, leveraging. Building, leveraging. Right, like most people out there listening and watching this aren't happy.

They're not where they wanna be. They don't have the money they want. They don't have the wife and husband they want. They don't have the body they want. But they're not spending their time learning how to get the body they want. They're not learning how to develop more connections. They're just like saying, oh, that's just my life.

So I've recognized two patterns through like orders of consequence, through like the Ray Dalio book, right? Of principles that are patterns with me that create a bad time in a new version. And so for people here listening, maybe this can help you. But the first time ever was when I lost my first business. I had a home automation business and I had just got married. 2008 hit. Long story short, all the builders that I was working with went bankrupt.

I didn't even know how that worked. And I lost over a million bucks and I didn't have anything. It's the only time I ever asked for, I asked my mother-in-law for a loan and I was like, I'll never ever ask for this again. Yeah, and I had never had, respectfully. And it was back to the wall, like I'm not this person and the journey hurt. I didn't win. My wife spent like $50,000, $75,000 on us living.

I brought nothing to the table. I actually asked her to divorce me because I was like, you can have a life, I can sleep in couches. She was like, you're an idiot, dude. I got her. So she's a savage. Shout out to Laura. Come on, Laura. But the second time is when I lost more stuff because I just had a business relationship that I couldn't get out of and I lost a lot

more. And I had a lot more teams, this, yeah, children and such. And so that second time I, it was like misery, both times were misery, not thinking I could do it, thinking I didn't even belong here. But deep down being like, yeah, but you're him though, right? Like, like, let's also like go over here. But Deep Town being like, yeah, but you're him though, right? Like, let's also like go over here. But this pulled me heavy, pulled me heavy. And so those times when you're criticism,

when you're like, man, you don't get it. Cause I, dude, at some point I cheered Chipotle with some of the team members in like the office. Like we were eating legit, well, shit, Chipotle, but like kind of shit, like, you know. And I'm just being really, and my parents killed themselves in the same couple of years. listen I like really ran through some stuff and so I was more down than I could pull myself off my positivity was like you're him you got it you got it

and then the reality of like Tuesdays or Wednesdays was like no you're not like like go get a job you are a loser lose your friends they're already brought like they don't have your back figure something else out that's pathetic. And like, go get a $40,000 a year job. And like, move into an apartment. Your wife will leave you. Like, I've had all these thoughts, right? Every day, I was like, fighting those things.

So I understand people fight demons, but like, you have to be the fucking dragon slayer. You know? And if you're thinking like, man, you don't get it everyone gets it man What you don't get is like you're doing nothing about it. Mm-hmm That is a tone that we should leave it on because that is what people need to hear you not Lowe's You are doing nothing about it That's our reality and it won't be easy I don't be worth it and

that was a movie if this if this help kill that one or two of you share it with two more people if Lowe's is awesome make sure you're following Lowe's but share this episode with two more people bro I appreciate you yeah if I can help anybody I will charge you nothing just DM me at Lowe's hustle Lowe's hustle on Insta hustle yeah love you bro love you too bro love that hat it's a great hat thanks for the gift love you see you guys