The Entrepreneur DNA - The Buffalo Mentality: Facing Challenges and Choosing Your Hard | Cole Taylor | EP 48

Episode Date: December 2, 2024

Today I sit down with Cole Taylor, who transformed from being overweight to ultra-fit and built a business empire serving 50,000 clients. This inspiring conversation dives into Cole’s philosophy on embracing discomfort, optimizing performance, and turning life’s challenges into opportunities for growth. Packed with actionable insights, this episode is a must-listen for entrepreneurs looking to unlock their full potential.     Connect with Cole! Free Health Plan: Cole360.com Follow Cole Taylor: Instagram: @ColeDavidTaylor Website: Cole360.com       The #1 training and coaching system to launch, grow, and scale your investing business! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: http://www.thescienceofflipping.com Turn cold real estate leads into engaged motivated sellers on auto-pilot using the power of A.I! 𝐋𝐞𝐚𝐫𝐧 𝐌𝐨𝐫𝐞: https://www.rocketly.ai/ Have a question? Ask me anything at https://www.askjustin.ai/ 𝐀𝐛𝐨𝐮𝐭 𝐉𝐮𝐬𝐭𝐢𝐧: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, where he has coached and mentored thousands of aspiring and active investors over the last decade. He is a nationally recognized speaker and is on a mission to educate as many people as possible on becoming a successful dynamic real estate investor. 𝑾𝒉𝒂𝒕 𝒕𝒉𝒆 𝑷𝒓𝒐𝒔 𝑯𝒂𝒗𝒆 𝑻𝒐 𝑺𝒂𝒚 𝑨𝒃𝒐𝒖𝒕 𝑱𝒖𝒔𝒕𝒊𝒏:  “Justin is one of the best trainers in this space. He really gives everything to his tribe.” – Brent Daniels (TTP) “Justin’s ability to connect with people and help them understand what he is teaching, is unparallelled” – Kent Clothier (REWW) “We have been in the trenches flipping homes in Phoenix for over a decade, he is one of the best to do it.” – Sean Terry (Flip2Freedom) Subscribe To Justin Colby: http://youtube.com/justincolby View All My Videos: https://www.youtube.com/c/JustinColby

In life, we go through tough stuff. Everybody does. We talked about this a little bit. And whether we chose it or not, we are given opportunities as the way I look at it, those things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain. Is, do I use this as fuel for me?

That's going to motivate me to accomplish more in spite of this? Or is it going to be something that derails me and I couldn't do it because of this. So I think I was I was given those opportunities with you know, losing my mom losing my dad losing, you know, grandparents and like so many people in a short period of time that was you know, devastating as a young kid. And I was given that opportunity like what am I going to do with what I've been given? What's up the entrepreneur DNA family this episode is going to be fire because I have a close friend here in the building today.

He was extremely fat to extremely fit and not only that he took his mindset and his ability to grow himself into business and now he has built an empire with over 50,000 clients within his business empire. My boy Cole Taylor is here. Let's go. Let's go. Let's go. Let's go. I'm fired up about this.

First of all, you've had a travel day from hell. So let's start there. What kind of mental four to two food do you need to get through that day? I mean, I think God gives me opportunities to practice the things I teach. That's right. There's no doubt.

I mean, just sitting on a tarmac for an hour and a half. No baby, oh fun. Maybe late and then. Did the AC at least work? For the first 10 minutes it did not, so I was still sweating. Finally they shut the plane off and restarted it. There you go.

And then the Uber ride here should have taken like 25, 30 minutes. It took an hour and a half. So yeah, we made it. No big deal, it's Miami. You just make it happen. That's right. Let's go out.

Well dude, I think let's even start there, right? Like I think there's a lot of people in life, whether it is the, we wanna talk about your finished journey and people's fitness versus, or even the business side. There's a lot of people that want things that they want and can achieve and should deserve and do deserve, but then they limit their ability to kind of weigh through the pain.

I mean, even to the point of like traveling to get here for you, regardless if it was like direct and never had a delay, still a far travel but you wanted to be on here, you made it happen. Yeah. Talk to that point about people right in your own personal journey but also to like people's willingness to get through some of the pain to get to where they want to go. I don't think anything in life that we really want ever comes easy. And most people that you meet that have accomplished a ton of incredible things, it's because it's come on the back end of a lot of intense suffering, honestly. Yeah.

Like building an incredible business takes a lot of stress, takes a lot of work. Building a body that you're proud of takes a lot of stress, a lot of work. No doubt. But in my opinion, it's just as much stress to not have those things. You know, you heard the phrase, choose your hard. That's right. Being fat is hard, being shredded is hard. Like which one you want to choose.

And so I think when people start to recognize that life's going to be hard either way, I can just choose a different path. It gives you a powerful perspective versus like avoiding pain. One of my favorite analogies is the buffalo versus the cow. When a storm comes in, a buffalo actually runs towards the storm and runs right into it and shortens the time delay between when they hit the pain and actually has a lot shorter too.

And it's easier to go through cows run away. And so they suffer for longer. And then as the storm hits them, they're still suffering your, and so, you know, that perspective always is something that I carry with me as like, if I remember correctly, it is kids it yeah let's chase the pain that makes it easier because it's like ripping the band-aid off like I'd rather choose my pain than let it you know chase me down yeah I

mean I can even sit here and think today in my own businesses and I run multiple businesses but like there's even moments right now right as the the economy was changing I've had to make decisions that I've just like, I would rather rip this bandit off now and deal with it and fix it now. Yeah. Or right, like, instead of the another analogy is like death by a million paper cuts. Yeah. Right? I would rather just be done with it and then move on. And I love that. I've never heard the Buffalo and the Cal analogy, but same idea, right?

I think most people that don't have what they want in life, it's because they avoid pain. They're not willing to choose it. And then they just live in this constant mediocrity, which to me is worse pain than a rippling the bandaid off. And so I'd rather wake up and choose something painful that is moving me in the positive direction than avoid painful things that are going to keep me away from it. Now, some things are uncontrollable, like delay flights in an hour in Miami, and some of that is just Miami and some is bad timing accident, etc I think the cool part about is when you choose painful things like for me. I'm training for an ultramarathon

I've got a hundred mile or in 90 days. Wait, but haven't you done that before? I've attempted it on okay not enough training and I made it 79 miles 79 79 miles So I don't care if you never attempted again, you get all my applaud and all of my admiration cause that is insane. Yeah. But for me, I get asked all the time, would you just really like running? And I'm like, no, I hate running.

Yeah. And like, why do you do that? And it's like same people, most people cold plunge just cause I can choose something painful that I know is going to make me better. And then when stuff like today happens, you're just like, whatever. My 25 mile run I had to do this weekend

was a lot harder than me sitting on this tarmac waiting on this plane. It's also perspective. 100%. Right, and this is the perspective that I think a lot of people miss in business and even in health, right? Is the idea of like, is it really that bad? Now today, great example, right?

We had a reschedule, fine, but at the end of the day is it really that bad? No. Not really. Relative to what real problems are. I'm not gonna think about this past tomorrow probably. Yeah. Only to remember that I had a door. Right. Yeah. And so I think people need some perspective and you and I both do a lot of personal coaching. And I think, you know, you really lay into this with a lot of your, you know, students and your community is like, put some perspective on what you actually think is gonna be hard, because in reality,

it's not relative to all the other things that could be hard. 100%. And I think for me, what's given me a lot of that perspective, and I think a lot of people have been through stuff like this, is when you lose family members, and you go through extremely tough situations that you have no control. Like for me, I've

lost every single family member except one, um, from health complications. And so I look at scenarios in life like today and I'm like, I've gone through significantly worse than that. And I think those people in life have like they've gone through divorce, they've gone through losing a job, their career crashing stock market, whatever it is, they've gone through painful stuff. If you remember like, hey, I've made it through that, nothing else really compares to that. That's right.

So talk to us a little bit about your fitness journey, right? And I think this is pivotal because you're on the other side of like going from really overweight to extremely fit. But I also wanna talk to the middle guy, the guy or girl who's like maybe not extreme on both sides, but really is like, man to kind of get to where I want to go talk to that journey for yourself and what you think people need to

really understand. Yeah, so the first piece, my journey was I played division one football, I finished playing. And then I did the typical post athlete thing where it's like, I hate working out, I've done I'm gonna keep shoving my face. Yeah, and I gained like 50 pounds over two years, which out of 5'11 frame, 5'11, 220, 230 is really where I got to.

I'm about 215 now and it's significantly different body composition. But I got to where I was like, oh my gosh, like I feel my fat rolling over my sides and people start to make comments. And so I mean, I was not obese by any means, but you know, overweight for my size, according to the, you know, doc index or whatever body fat,

which are still obese according to that, but it's, you know, it looks a lot different now. That's right. But I got to the point where I'm just like, okay, I can't do this anymore. Not only I hated what I saw in the mirror, but I felt awful. You feel gross all the time.

You feel tired. I'm sure people in here that aren't paying or listening to this that aren't paying attention to their nutrition. They feel like that sometimes. I'm groggy. Well, dude, I go to you as a friend and we had dinner a month ago or wherever. We're in Boston, right? Yeah. Yeah. And I'm like, hey, bro, I'm feeling a little soft right now. I just had a baby and blah, blah, blah. Right. And so you're kind of saying, did I need some extreme makeover? No, but even for the middle ground people who just don't feel like they're performing at top level, like that's the people I wanna talk to. I think there's a lot of people watching this and listening. There's hundreds of thousands right now, right?

100%. They need to realize what you realized, right? Perform at your optimal level starts with first your mindset, in my opinion, right? Yep. But also like the fitness component. Yeah, so our health program talks about three big pillars.

It's mindset, meals and movement. First off, it starts with the mindset. And for me, it's not how do I try to lose weight? It's let's step back and ask who do I need to become first? It's not what do I need to do? Who do I need to be? And for us, it's if I can become an athlete, if I can believe that's who I am, athletes train. They don't try to lose weight. If I'm an athlete, I'm training to perform better. And as a byproduct,

I look better. And so we instill this mindset of I'm not just trying to lose weight. I'm not trying to accomplish some physical goal. This is who I am. So this is what I do. And as a byproduct of my meals are now shaped in a way to how do I fuel my body to perform? It's not, I'm starving myself or doing this crash diet to try to get a fast result. It's how do I fuel myself to perform at optimal levels? Same thing with training.

It's not like, how do I do three hours of cardio a day and kill myself? It's like, no, how do I train to feel really good? And that might be different for different people. Some people it's a little cardio, some people it's strength training, some people it's more mobility and yoga. Like that might be different for different people. Some people it's a little cardio. Some people it's strength training. Some people it's more mobility and yoga. Like there's different ways to get there.

But if I can get my body trained and fueled in a way that makes me feel and perform good, like an athlete, I ended up looking good as well. It's cause they're really talking about the mindset principle of your outer world reflects your inner world. I think it's the same thing with our health too. And if I can get the internal, you know, metabolism, get my hormones optimized, I can get it fueled properly, it ends up looking really good too. And so most of the people that are in that middle ground, they're

like, I'm not that bad. I'm like, man, you don't know how much you're missing when everything's fully optimal. There's like significant brain performance increase your energy levels, like even for me, like this is may sound crazy to some people. One of our tests told me that sweet potatoes and broccoli don't sit well with my gut bacteria. And I was like, wait, those are great foods. And the doctor was like, they are healthy, good foods, but your body just

doesn't process them well. And it's not optimal for you. And so even just changing things like that, significantly felt better mental performance wise, less groggy, more energy, less bloat, probably right? Right. Where can people go to like, even test? There's a lot of companies who do you even? Yes, we have a couple that our doctor orders depending on there's like a food sensitivity test that we add to our blood panels. There's a couple different gut health tests. I

think I don't have any affiliation with this company. But if you're just want like a quick and easy one, Viome makes them pretty good. Viome.com. Yeah, we don't use those anymore. Because we have no buy racks here in Miami is a pretty well known we order those for like basically the way our membership works is like as people are paying monthly, they just get tests at costs and our doctor orders it for them. Yeah, so different ways to do it. You

just basically you want to find something that will actually tell you interpretation, not just information, that's right get a chart that says here's what your data points are. But unless you have somebody to guide you there, it doesn't really help you. There's no doubt. You need to make sure how do I actually apply this stuff? Yeah. I mean, I'm big on the health kit because my age, right?

So I'm 43. You're a young thundercat. I get it. But, you know, so I went through the whole scanning of the body, the MRI, P performance and so, P longevity, sorry. But it's because I actually want to know what's going on inside. And I think there's a big disconnect with people who are like, oh I want to look like Cole and be ribbed and shredded because,

and I just saw you did a before and after photo and you're fucking jacked and you know it's great. Yeah. But that's the superficial side of just running at a peak performance. Yes, it's a high product. Yeah. And for I think most people they need to start taking side, taking seriously inside, right? Which starts with the mental, but also like what is going on inside your body like belly health, right? people they need to start taking side taking seriously inside right which starts with the mental but also like what is going on inside your body like

belly yeah health yeah right hormones gut health like you know to me the worst possible scenario is you get shredded and look incredible but you still die young because you're not actually healthy yeah it's not any better and they're out there you're physically look amazing but and he died at 48 and you're like yeah had to happen he didn't look inside yep right you got it both well and so you're physically look amazing, but any died at 48 and you're like, yeah, that happened. He didn't look inside. Yep. Right.

You got a both. Well, and so you're really big and you built an incredible empire, right? And so let's talk a little bit about the business side of this is you've taken this three prong approach, which is the mental, which is the food and then the actual exercise, right? And you've built a 50,000 person empire, which is really impressive. I applaud you. Thank you.

But talk into that. Like, why would people go seek out coal and, you know, what's delivered? Yeah, the difference for us is two things. One is we make all of our decisions based off of data. So it's not just a typical fitness company. I have tons of friends that run incredible personal training and nutrition companies that get amazing results. But for us, and for me with my background of losing so many family members from health complications, to me, it wasn't enough to just fix the external. Which a lot of times to their defense, when you fix the external, it helps a

lot of internal stuff as well. You lose a lot of weight, you're going to get healthier. That's right. But for me, I didn't want to stop there. So everything we do is data-driven. And so not only do we have a trainer, it's doctors and nutritionists as well. We're actually looking at that data and saying, what is your body specifically need from your DNA, your gut health, your

food sensitivities, your hormones. And so that's, that's one big piece for us is all that testing data and we even use whoops to track people's sleeps and recovery. And so it becomes more human optimization than really even fitness. Like I said, fitness becomes a byproduct of that. That's one.

And then second is because I would say 90 plus percent of our clients are entrepreneurs. The focus needs to be on performance. And, but also the focus needs to be on how do I make this fit my schedule? And I'm not a fitness guy. I'm a business guy that's trying to use fitness as a tool. They need a program that structured that. And so we actually run ours more like a concierge service than anything of, Hey, if we're going to give you a meal plan, why don't we just send you the meal prep that fits that, or at least send you groceries to your house. You house. You never think about it or your supplements. Let's send those to you testing We'll coordinate it all for you. So, you know on top of hands-on coaching it becomes like let's just do the logistics for you done

Flung as you yeah You know Obviously I can't eat their food for them or be at their body But as long as they can commit to a couple hours a week of movement and they eat what we send they get incredible results So it's a time efficient, but then you know They also get way better results because it's data driven. You brought up eating so far a lot in 10 minutes. Yeah.

That's a huge component. You and I've had this conversation, right? You can't outwork out a bad diet. Talk about that. Yeah, so- It was huge, especially for me, right? Just thinking about what I just went through, right? Yeah, most people are convinced that if they work out hard enough,

oh, I get to eat bad because of this, but just, there's a little bit to that. Cause you can earn some extra calories or whatever that to me, like eating good is not a tool to just look good. Like every single thing I put in my body is fuel. And for me, like I don't use fitness as a, I just want to look good. It's I got to perform well for my family, for my business, the people I care about. Like this is a, my body's a weapon. That's right. An anchor if I do wish read it right.

So for me, like nutrition is a, my body's a weapon. That's right. Or it could be an anchor if I'd wish read it right. For sure. And so for me, like nutrition is a hundred percent fuel. It's how much fuel am I giving my body to make it run? But if I'm giving it high quality premium fuel to let it run like a race car, or am I going to give it junk fuel and I feel bad? And so like, I think when people start to see that perspective of this is the fuel that I'm putting in my body and I'll perform based

off of this. That's right. It totally changes the perspective. Cause I'm not trying to starve myself to lose weight. Although sometimes some people really need to do that if they're super- Well, yeah, so talk to that. Like, I know you don't know the listener and it is very subjective, right? You would advise me differently.

But let's just talk a little bit about some concepts, right? I have another good friend in the fitness space and similar kind of space, mental fitness. But he is really bought in. And it's not whether you agree or disagree but like he is so eyeballs deep in the the one day one meal a day fast yeah and I mean he is just running at a 200% he's like dude it's the way for me sure and I would argue you right what's your kind of belief system and I know it's all subjective yeah method how do you look at dieting, not dieting, like, sure, fast. I'm just saying, like, yeah,

what's the overall methodology to me? I approach things, probably from a much more broad perspective than most people that are all gung ho about a certain method. I can look at two things. One is what is the individual actually need? That's why I'm so passionate about testing is like we, we even with our DNA testing, we'll find that some people respond better to higher carb diets and they do higher fat diets, which my friend just found that out, which is crazy because so many people do keto or carnivore and we hate on those necessarily, but some people really like they're

not optimizing our actual body struggle to process. And so if you get a high fat diet, you're going to be suboptimal. So one for me, it's always what does my body specifically need based off of testing? Like there's so many out there. There's blood type diets, DNA can look at it or, you know, hormones and gut health can tell us specific things, but customization should be like, don't do a fad, do exactly what you need based off of data. And then two is like, what can I actually

sustain? Like, to me doing things like keto or carnivore, unless you're cool with like only eating that forever, to me, that's not a. No, I gotta find not only what does my body need, but what can I stick to? And so if you're like, you know, the one meal a day, most of the guys, I know that do that, they feel incredible with that, but if you can't stick to it and you feel incredible two days and then you're ruling it and you're on like, that's actually not any better. You might as well find something you can stick with. And so I think customization based off

of your specific body's testing. And then two is like find something you can actually stick with. And if it's like, even if it's optimal for you, I'd rather slightly suboptimal that you can actually stick to and then, you know, versus it's perfect, but I fall off every week. Well, this is a little of what I, you know, 75 hard, right?

And we all love it and et cetera. My only downside is you and I aren't similar masterminds or a part of similar networks we're speaking on similar stages all this other stuff yeah every single person I've ever seen go on it finishes well not maybe they don't all fit but even when they finish it 75 days later they are like Jack right and you go yeah I can appreciate the mental fortitude to get like, I started something, I finished it, it was really fucking hard.

Good for me, I love that, good for them. But then it's just not even sustainable, right? Like I'm like, most people aren't gonna sustain that for the rest of their lives. That's what you're talking about is like, why would you create a diet that isn't sustainable? Yeah, find something you can actually stick with the long term, because it's not about like, if you approach it as a quick fix, you'll get a quick result and you fall off. But that's why

we focus so much on identity. And this is the same thing when you're growing a business to is not just what behaviors don't need to change, what beliefs do I need to change? That's right. The belief modification leads to behavior modification. If I believe something different than I behave in a certain way. But if you try to just change behaviors, eventually you will revert back. That's what happens day 76 to 75 hard as I did different actions, but it actually become a different person. So 76 is they drink a lot. They just, and that probably turns them into just a melon for the next four days.

What it, what's actually worse about when you do those aggressive diets, if you don't sustain it, because you went so hard for so long between your metabolism and your stress levels, you're actually like, because you'll lose muscle mass and that typically, unless you do it right, which very few people do. If you lose muscle mass and you increase stress significantly, you actually crush your metabolism. And so when people gain the weight back, they're less muscle, but more fat. And so they've actually dampened their metabolism. So next time when they try to lose weight, it's actually harder.

And so they repeat the process. And so like, maybe you burn 2,500 calories a day naturally before. Then the next time it's 24 or 2,300, next time it's 2,200. And so when you start to see how the metabolism adapts, you're like, this is dangerous, I'd rather just do it slow and steady and my metabolism stays healthy and I don't destroy my hormones versus setting myself to fail.

And that's why people get, if they've done this for years, they get late forties and they've tried 50 diets. And it's like, why I'm eating a thousand calories a day and I'm still not losing weight. All right, so let's talk to the entrepreneur right now that you can, most entrepreneurs right now are kind of saying, okay, I can improve.

How would you talk to that entrepreneur right now? What are the questions you're gonna ask them to think about to improve, right? I think we all should be improving, but talk to the entrepreneur for us. Yeah, to me, any area of life that I wanna improve in, whether I call them four F's, four pillars of life, faith, family, fitness, and finance,

it's my internal man, whether it's mindset, emotions, uh, could be spirituality for me. It's a relationship with God could be family is, you know, relationship with a significant other could be spouse could be, you know, friendship, any kind of sort of relationship, uh, fitness is obviously my body, my health, and then finances. Like if I'm ever setting goals in those areas, it's the same path, same questions every time. And I always encourage people if they want to grow in an area, you ask these questions is where am I now? Let's get clear off

of what is my current situation? Because I believe I can't fix what I won't face. If I don't get clear on where I am now, if I try to hide it, I can't heal it. You look in the mirror and you lied to yourself. You can't you not that bad. Of course, you never you're not going to grow because you can't be honest. That's what's really happening. So one is where am I now? Yeah. Two is where do I want to be and actually getting clarity of legitimate, tangible goals. I read a study recently

that was like over 90% of people don't actually set goals. And then only like 5% of those actually write them down. And when you compare those two, like those 5% accomplish like 10x more than like it's wild numbers. Yeah. But if you get clarity of like data driven targets, it significantly increases your ability to accomplish things. So where am I now? Where do I want to be? But the thing we talked about next, which really is the magic is not what do I need to do?

It's who do I need to become? So what identity do I need to embody for that to be reality? If I want to get my business to 20 million next year, instead of saying like, first off, what tactics do I need? It's like, no, who do I need to be for that to be a reality? Cause the business is a reflection of me. Like if I don't show up well, doesn't matter what tactics our team takes cause I'm driving this thing.

And for me, it's always who do I need to be? So I changed the beliefs or I changed the identity, the activity becomes a byproduct of that. And so if I want to lose 20 pounds, it's not, what's my diet? That's a secondary thing. It's who do I need to be? How do I become an athlete? How do I believe I'm a healthy person? So it's where am I It's who do I need to be? How do I become an athlete?

How do I believe I'm a healthy person? So it's where am I now? Where do I want to be? Then who must I become then from from there? It's how do I actually just implement the standards or where the X's and O's What are the X's and O's after that? But most people forget that part three and then never actually even if they reach their goal Like I finished 75 hard right we're actually sustain it because they didn't become a different person. I say it similar So I have five laws of success but the first one is a combination what you just said so decide what you want and then decide who you need to be to get it. Love it. So it's one sentence right? Yeah. Because it does no

good to say I want a six-pack if you're gonna go eat donuts and drink Coca-Cola every day. Then don't make that decision of what you want. Then change it. No one's gonna judge you. The thing I, you know, of coaching a lot of people, the thing I see even just in business is people aren't authentic with themselves. They won't actually say what it is, right? They'll say, yeah, I want to make a million dollars and I'm going to become this really driven business person, but they know damn well they're not going to sacrifice Netflix and Chill Time. They're not going to sacrifice the weekends and drinking on the weekend. So their Monday rolls out a little bit slower.

They're not willing to sacrifice, although they say they. How can someone break that? Like, what would you advise someone to just say, just wake up, like, be honest with yourself? Yeah, so I mean, I think once you start to legitimately ask the questions of who am I and who do I want to be? To me, that gives me a different mental framework to look at things. I think people just forget the identity piece. Like even if they talk about, oh, yeah, I want to be an athlete. It was like, no, no, like, sit down and actually ask

yourself what that would look like for you. What standards would that require for me? What environment do I need to put myself in? Like, do I need to change where I live who I'm around? Like, what, what, how do I dress? Like, what does this actually mean for me? And what is that going to change for my life? Most people don around. So like, what, how do I dress? Like, what does this actually mean for me? And what is that going to change for my life? Most people don't go deep enough for that and won't commit to that process.

And so they, again, they tried to rely on this discipline of habits to get them somewhere. And they just continued to neglect that internal piece. So anytime I talk to somebody that's like, man, I've set these goals. I really believe I want to be this person. I just can't motivate myself to do it. And it's like, because you're not focusing enough

on this internal identity. Do you ever committed to being a certain person? Cause for me, the reality is I don't wanna wake up and work out any day. Like there's like 99.9% of the time, I do not feel like waking up early and working out. But because I've committed to, I'm an athlete, this is already who I am.

There's standards that I have off of that. And so when the alarm goes off, I'm like, this is just who I am. Like there's no negotiation anymore. And people aren't willing to take their standards to I have off of that. And so when the alarm goes off, I'm like, this is just who I am. Like there's no negotiation anymore. And people aren't willing to take their standards to that level. They just want like to talk about it. Most people get enough feedback from others

when they talk about their goals and who they want to be that fulfills that void enough to not really do anything. That's why I don't really tell people a lot of my goals unless it's an accountability like, hey, I'm running a hundred mile and I'm telling you all that I'm doing this, I'm gonna bring you along the journey. And those people, I just tell them like, once it's done,

because I don't wanna ruin the satisfaction of just telling people about it. I wanna commit to the work and then get the reward when I've done it. Most people just wanna talk about it and don't actually commit to the identity changes required. I think as a coach also like, well, first I wanna ask you,

do you have anything that people could kinda like get from you to just get going, right I want to ask you, do you have anything that people could kind of like get from you to just get going? Yeah. Right. Whatever these things are. I think that the hardest part for any of us, and I just think back to college, so I use the analogy, like I was an English major, the hardest part of the paper was getting started.

Yeah. I would sit there day after day and procrastinate that I had this 15 page paper. Yeah. Once I got that first paragraph out, like I could run for three or four pages in no time, but that getting started. So do you have something that someone can,

where do they go to get that? It's the start that stops most people. Yeah. Nobody ever actually get into the starting line. That's right. Yes, so we have a, our health company's got an incredible resource that we've put together.

Basically summarizes all that we've learned over helping the 50,000 plus people we served of, you know, what's the best way to eat to fuel your body? How do I train to fuel my body? What's, what's supplements do most people need? And so basically puts all this stuff together, including testing recommendations in a way that you can customize for yourself. So it's got calculators, it's got meal plan, templates, it's got workouts in there. It's got testing recommendations. So it's like this whole breakdown of what most coaches honestly charge a couple thousand dollars for so that someone has zero excuse to not get started. And so I'd love to give anybody listening this access to this.

I'm sure we could put it to link in the show notes, but if you're listening this, you can just go to my page, which is coal 360.com coal 360. And there's a section that if you click coaching, it pops down and says download a free plan, essentially. And so you can download it there. And again, like it'll, it'll give you everything you need. And the only thing you would need on top of that is if you actually wanted to get testing from there, but everything in

that resource will give you all that you need to lose the weight, gain the muscle, whatever you need to get started. Well, that's a lot. That's a huge gift, right? I thought you were going to maybe give like a ebook. Yeah. Also, like if they can't find that skill, follow you on Instagram and just DM you or go to Facebook, just Colt Taylor.

Colt David Taylor. Colt David Taylor at Instagram. By the way, any of you entrepreneurs, just go grab that. I mean, that is ridiculously, I mean, literally people will charge three, four, five grand for what you're giving away. And we've honestly, that's a law that I've learned that I've really leveraged in businesses, reciprocity.

So business owners listen to this, like I'll give you kind of the inside flip of that. One like that's gonna be incredible value for you. And you guys are, you should get amazing results. Like that's the same program that I follow. Yeah. And it's the calculations and numbers that I use. But what happens is people lose 20, 30 pounds over a couple months and like, dang, like, this is

awesome. What else can I get from them? And then they'll come to us for testing and the more detailed stuff. That's right. And so business. But you gave your best stuff away. I mean, Alex Ramosi says it all the time, give it away for free. Because the reciprocity, it's that damn good, what am I gonna get if I pay for it? Totally. Right? Yeah. I think, but you are that guy. I mean, you have always been a go-giver. You're big in the church. That is who you are. And that's another component, right? Whether people want to, I just think people need to believe in

or have a idea of like, this is for us, we're given this, even the troubles, even the delayed flight, like this stuff is given to us. And that goes into the fitness side, right? You are in a position to make yourself better, but it also goes into business. Talk a little bit about your belief system and why that's been able to achieve

fat to extremely fit, 100 miler, but also essentially broke to building rather big empire with 50,000 clients and speaking on stages and literally you're flying from here to Michigan to back to Florida and people like literally want coal in their life. Like talk about the mindset and the belief of all that.

Yeah, to me, it starts with in life, we go through tough stuff. Everybody does. We talked about this a little bit. And you know, whether we chose it or not, we are given opportunities. As the way I look at it, sure, as things that we face. And with the pain that I've gone through in life, I believe I was getting an opportunity like everybody else is to make a decision of what to do with that pain. Is, do I use this as fuel for me? That's going to motivate me to accomplish more in spite of this, or is it going to

be something that derails me and I couldn't do it because of this? So I think I was, I was given those opportunities with, you know, losing my mom, losing my dad, losing, you know, grandparents and like so many people in a short period of time that was devastating as a young kid. And I was given that opportunity, like, what am I going to do with what I've been given? And like you said to me, I saw it as an opportunity of this happened not just to me, but happened for me. And I think the cool next step that comes from this, this, a lot of this has been through, you know, growth and incredible relationships and friends and mentors, but also relationship with God. That's so deep that I've been able to experience and sift through some of this

stuff. But I think the next level of, instead of just saying it happened to me, it's happened for me. The next piece is actually happened through me. It's now I'm going to use this as a gift. All this pain, all this loss for me, turn into thousands of people getting served in a certain way. I think anybody listening to this, the mindset I built my life on is like, my whole life is a gift that I've been given to now give to others. And for me, that comes from God. Like I've been given incredible gifts of a new family, adopted family. I've been given a life that I, you know, I can

live for me, I believe a life after death of something that I've couldn't have earned, that I've been received in a gift of salvation. Like I've been given all these amazing things that I didn't deserve, even though I've gone through pain, like that pain is actually a gift that's allowed to serve me too. And so I would challenge you if you've gone through tough stuff, which we all have, is to recognize it didn't just happen to you,

it happened for you. That's the first gift you can recognize. But if you allow it to do what it should, it actually happened through you. You can use that same thing to serve people and make an impact at a different level. Yeah, I think people, I don't wanna call everyone selfish that don't serve,

but the reality is everyone has some sort of zonogenius and for them to hide that from the world is to some extent selfish for lack of a better way of saying it, right? And whether you need to be at your level, my level and some others that have a platform or if it's just like you're brilliant at the thing, let that come out, right? In one way or another, right? Whether it's at a job or social events or whatever, I think it is imperative as people and entrepreneurs, right? Like make sure your zone of genius is heard by others to the through you to deliver it. People need to hear it, see it, feel it, touch it, right?

Yeah, the world needs what you have. And I believe you need to give that too. Like I'm not my best if I'm not giving out of my gifts. I'm the same way. That lights you on fire. And I don't think you can truly live a fulfilled, purposed, full life if you're not letting that stuff come through you

and you're giving as well. You know, there's always that phrase, like it's better to give than receive. That sounds like a cute platitude, but you feel so much better when you impact someone's life than someone gives you something. There's no doubt. When I'm using my gifts at my best that's when I'm most alive. Bro if you guys are listening to this man

follow him right now. I mean this is this is just a snippet of what I've been able to get out of him. He's dynamic, you're incredible, you are a server, you're huge in the business space, you are massive in the fitness space. You built an empire. I couldn't be more honored to have you on this episode, dude. Thank you, bro. Appreciate it. Yeah. Go get his free gift. Again, go follow him.

Cole David Taylor on Instagram. Go to the website. What's the website? Cole360.com. Cole360. Go to coaching, scroll down, find it. That's totally free, by the way. Or hit him up on Instagram.

And it will be in the show notes if you're watching this on YouTube so guys appreciate you if this made any impact at all just one single thing make sure you share it with two friends see you guys on the next episode