The Entrepreneur DNA - The Mindset That Creates Millionaires | Alex Morton | EP 84

Episode Date: September 12, 2025

In this episode, I sit down with Alex Morton, a globally renowned entrepreneur, speaker, and mindset coach who has inspired millions across 76 countries. Alex shares his journey from earning $400 a month to building businesses with tens of thousands of customers, emphasizing the critical role of desire, resilience, and mindset in achieving success.challenged to cut out distractions, replace them with incremental positive changes, and use tools like social media intentionally to build their personal brand. Alex also addresses the fears holding people back—fear of failure, fear of success, and fear of judgment—urging listeners to take action regardless of obstacles, as life is too short to be limited by others’ opinions. Through compelling anecdotes, including stories of global challenges and sacrifices, Alex demonstrates the resilience and determination required to achieve extraordinary results. Connect with Alex: Instagram: @AlexMortonMindset Website: AlexMortonMindset.com Looking to hire smarter? ZipRecruiter uses powerful technology to match you with top talent fast — no more sifting through a stack of weak resumes. 4 out of 5 employers who post on ZipRecruiter get a quality candidate within the first day. Try it FREE at ZipRecruiter.com/WORK ZipRecruiter — the smartest way to hire.   About Justin: After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby

find people in life that have what you want. Yeah. And then study them, reverse engineer their success. What did they do to get to this end result? And then just go do it. Like one of my things that I said in 2012, I said, if you say what people say and do what people do, eventually you'll get what people have.

Yeah. Like that's what it is. Like Kobe Bryant studied Michael Jordan. That's right. This is in sports. This is in acting. This is in entrepreneurship. That's what I've done my entire, literally my entire career when I wanted to make, you know,

100 grand a year. I found people making 100 grand a year and I followed suit. What up the entrepreneur DNA family? We are back with a heater. This is going to be fire. If you are not where you want to be in life or in business, my guest today will change that just in this episode. My friend Alex Morton Mindset is here.

What is up, dog? What's up, dude? Good to see you, man. I'm glad we finally could figure out the scheduling and get up. in here. Make it happen, dude. If you guys are not following my friend right now, you need to immediately, this guy has made impact on hundreds of thousands, maybe millions of people across the entire globe. Yeah, 76 countries. I've spoken in front of over a million people and built businesses into the millions of people. Yeah. Oh, yeah. Dude, you are something special and I'll tell

you, I'm, I am so impressed with what you've been able to do at such a young age. Thank you. And I know you probably would think you're not young, but you still are, bro. I got 10 years than you. 35, man. I've been, I feel like I was 18 yesterday. That's right. But also kudos to you, you know, real estate empire. This show has been top 10 forever. Yeah. Um, you're question of man. So good to know you. Yeah. Fired up. You. This is going to be fun. New friendship. This is, this is what it's all about. Now, if you don't know him, again, go follow him. Alex Morton mindset. But we're going to get into the mindset of things, right? This show is called the entrepreneur. I love it. My first question to you right now, and you've made an

impact on hundreds of thousands spoke in front of millions of people. What? What is that thing? What is the DNA that is the difference between those that don't and those that do? I really think it's desire. I think you could take anybody in the insurance space, the real estate space, network marketing, direct sales, whatever it is. You can teach them how to open prospects, present the opportunity, close, onboarding, all the physical stuff. Me and you can sit down with somebody for a day mastermind and be like, hey, this is A to Z one to 100. The difference between winners and everybody else, and it might sound cliche to a lot of people, but it really is desire.

And when you look at Think and Grow Rich Napoleon Hill, Chapter 1, desire is the starting point of all achievement. Not some achievement, it's all achievement. Because at some point as an entrepreneur, regardless of what the business or industry is, you're going to get hit with shit storms, challenges, problems. and the ones that have that burning desire to push through and prevail, they're the ones that eventually win. Bro, you couldn't have said it better. So I have my five laws of success. And I've given this to every single person sitting in that seat, right?

So the first law that I have is decide what you want and who you need to be to get. And that's number one. Because who you need to be to get is seldom talked about. Number two is then you've got to commit to it. Number three, take massive action. Number four, be extremely uncomfortable. And number five, remove your. time expectation on the result you're trying to achieve. You will be the next Tony Robbins. You

will have 60,000 people every freaking weekend. I know that about you. I appreciate it. I've been around you this. Yeah. Yeah. My point being is what you just said about desire, that's that number one. What do you actually want and who do you need to be to get it? What are your thoughts about those five? I love it. It's right on point. I mean, if you were to ask me, hey, man, what's your five laws? I'd probably say a lot of the same, a lot of the same because, you know, again, in today's world, social media, all these podcasts, the, you know, mass media, the CNNs and the Foxes and the NBC's, a lot of people, they think they want certain things, but they really don't even want those things. Yeah. Because when I started as an entrepreneur building businesses, I thought everybody

wanted to be a multimillionaire. But that's actually not true. Yeah. I go down to Mexico. I've been in Lagos, Nigeria. I've been in Cairo, Egypt, and they're thinking, Alex, an extra $1,000 a month changes our entire family's life, right? So it's important to really know what it is you want. You know, my mentor, Bob Proctor, one of the first things when we sat down, I was 21, I was making $400 a month. He said, what do you really want? And I started rattling off a bunch of stuff. And he said, yeah, but what do you really want? I feel like there's a lot of, oh, I want the cars and the watches and the lifestyle. But underneath that, there's got to be deeper reasons why you're doing the things you're doing and really getting clear on what it is you actually you actually want and then

he talked about being uncomfortable dude it sucks sometimes bro it sucks a lot of the time shit sandwich i call it shit sandwich yes yeah you've eaten them i've eaten them we've eaten more than most people can handle it sucks sometimes yeah i mean i remember traveling you know the country sleeping on uh howard johnson motels i remember one time shittiest hotel ever like i slept with all my on socks and shoes because there was like brown stuff all over the shower and I'm like dude I I don't want to be I don't want to have to stay here like I want I want to get up here so at least we can go stay at a holiday so yeah you know the next level right at some point right but you know those five laws are incredible man and that's and all that lines up with a lot of the spiritual

sides of success too right it goes back to you can teach people the physical fundamentals of building a business, but the ones that, like you were talking about, you know, Begros and, you know, the Edmaa led to the world, it's, it's, it's, they understand the spiritual side. And the spiritual side, it's, it is your desire. It is your thinking. It is your emotional, you know, vibrational output into the ether, into the universe. Like that's, I think that is more important than teaching somebody how to, you know, learn the rebuttals. Well, you mentioned Bob Proctor being one of your coaching. You were making $400 a month. How did you get to have Bob Prock?

God, man, God. At $400 a month. I'm in my first direct sales company. I hit $400 a month. I was like the only young kid in the company and I was speaking well. And the CEO's like, hey, we were in Arizona. Yeah. And he goes, hey, hop on my jet today.

I'm taking you to Raleigh, North Carolina. I'm like, okay, this is insane, right? I know you're on a private jet. What? Right. So I'm there. He brings me on stage or in front of maybe, I don't know, 500 people. Okay.

I tell my story. My name's Alex. I'm 21. I'm from Ohio. I went to, I go to Arizona State. I got in this business and life's amazing now, blah, blah, blah. I get off the stage. I go to the water fountain outside the conference center. And here comes this man. I didn't know who he was. Sure. White hair. Yeah. Full suit. Always suited up. Yeah. Yeah. And he comes up to me. He literally just starts staring at me. And I was like, you know, who's his guy? And he goes, looks at me. And he said, you can go very far in this business. And he just walks away. I go back in the room and I'm talking to like some of our team members, like this weird old guy came up to me. And then like the next speaker, they're like edifying him like he's, you know,

the second coming of God. And he walks on stage and I'm like, oh my God. So then we connected. And thankfully his wife was a part of that company. He said, if you work with my wife's young people, I'm going to coach you for free. And I was like, dude. And then we built an exchange of value.

10-year relationship. He was texting me all his deathbed. during COVID right so that biggest blessing of mentorship ever Bob Proctor you know it's an exchange of value he saw something in you and said you can help my wife change a lot of people's lives and obviously he being the goat right and so yeah I think that is so so impressive and this goes back to the the energy you vibrate with and people get attracted that right I mean you are irrefutable like your energy when you walk in the rooms and who you are and even your engagement right now it's vibrate

it's so high, you're just going to naturally attract people. Right. And a lot of people are going to say, yeah, but it's easy for Alex. Look at his watch. Look where he's at today. Look at how much money he's made. That's easy for him. What do you tell the people that want to point to that and say, oh, I say, you're

completely wrong because the way it works, it's be due and then have. So when I was 21, I get started in business and I see physically, I physically see people making $20, $30, $40, $40,000, $80,000 a month. I no longer needed faith because I can see it I can hear it I can touch these people I needed to believe in myself right and then I would I teach the people I coach now you have to act as if not fake it

not you know fake the whole lifestyle and fake the cars and fake the girls and go it on the credit cards and fake like money it's a completely different thing acting as if is saying you know what hey dar what do you want I want $10,000 a month awesome if you were making 10 grand a month right now how would you walk, talk, act, think, shake somebody's hand, eye contact, self-image, self-confidence,

when would you wake up, when you go to bed? So what happens is the subconscious mind doesn't know the difference between real and imagination. So when I got a hold of this information through Bob and I started studying this stuff, I would go meet prospects in Scottsdale. Yeah. And they thought I was making $8 to $10,000 a month when I was making a couple hundred bucks a month. how you held yourself. Because I was talking about the vision and this is what we're doing. We're changing the world. We're changing, you know, we're going to reprogram the youth's minds of

America. Sure. Right? To get them out of this slave mentality from college. We're going to get them into the entrepreneurship world. I'm making a couple hundred bucks a month. Yeah. But I was vibrating up here and people were attracted to it and they got started and then it went, you know, 10 guys in a dorm room. Two joined with me. One quit, one stayed. Four years later, We had 96,000 people, customers in our organization. Yeah, it's insane. As a real estate investor and entrepreneur, I've hired a lot of people. VAs, acquisition reps, lead managers, and I'll be real.

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built a community. I'm currently actively rebuilding a new community. Those numbers are wild what you can do in four years. That's another thing that I think I'm going to talk into is the fifth law to me is the expectation of when you achieve the result. How many, again, your story about the hotel is a perfect, how many people would go sleep in that damn hotel? Sack, you know what I mean? But they're not willing to stay in the game long enough to win the game. Right. In four years, you have 96,000 people. Yeah. Yeah. Because, listen, all the tests we go through, one day, you know, I tell people your tests are going to be your testimony. Like now when I get on stages all over the world, I'm not talking about, oh, I have a Rolls Royce and I live in my neighbor's Birdman and Damon John and Sunny Isles, Florida.

Because no one gives shit about any of that stuff. I'm like, yo, I was a broke college kid. Yeah. Right. Everyone told me, everyone said, no, these things don't work. It's bullshit. It's a scam. My own professors told me Dr.

Filer macroeconomics professor. He goes, Alex, you will never make money in business unless you understand the fundamentals of the macro economics of this country. Because I got a D on some exam. So the point on the whole time situation is you don't know when that seed is going to turn into a bountiful harvest, right? I have some people I work with. They didn't make money for two, three, four. My business partner today, he's made tens of millions of dollars now. Five years in a row working the business full time he never made six figures wow and what if he would have quit oh entrepreneurship doesn't well i'm gonna go work at they know wells fargo bank whatever yeah so people listen to this real estate insurance direct sales whatever it is you're doing

videographer that's right keep putting in the work yeah keep believing in yourself like you oh yeah believe believe believe yeah it's positive mindset bullshit it's not positive mindset bullshit by the way buddy everything in the studio begin in the mind of somebody else. That's right. No doubt. Cameras, computers, microphones, watches, shoes. Everything begins in the mind. You can't argue this because that's laws of the world.

Like that's like, come on, man. Science, right? I mean, the reality is someone thought of it and they made this carpet, that chair, our watches, this TV, right? Like, it had to come from the thought. Correct. So it's like whatever your goals are, you need to put it in your subconscious mind first,

act as if you already have it you're already holding it physically and then you're going to attract the people places opportunities mentors relationships you need to take you where it is you want to go there's no doubt and don't worry about when you're going to get it just keep going what stops people what is the biggest thing that is stopping people from taking that device i mean it's got to be fear sure fear of the unknown fear of sick i didn't even know that existed but there's there's people tell me like what if i make it what if i'm successful make my and it took me i'm like okay i i i i get that though yeah you know oh like what if i actually do get there right what's life look like like or what if i don't get there what's life it's like listen you can play these little you know

movies in your mind all you want but all you're doing is that time you're you're spending thinking about how scared you are and how fearful you are you could be putting that time into your daily methods of operation you need to be taking yeah it's actually creating your dream life i've heard there's three major fears in our world right and there's a lot of fears but But there's fear of taking action, like, what if I fail, which is the common one. There is fear of doing it alone. This is where the community. This is where the culture.

This is where you and I thrive, right? We can build 96,000 people in our organization, right? And in this one, I'm really impressed with my coach was saying, then there's fear of staying the same. The people who have fear of staying the same, those are the people that can go achieve. because a lot of times they work out of fear of the stick versus fear of the carrot or wanting the carrot right and i feel like i'm i'm very much built that way too i am no never sad like the goal post just keeps going down the day road there's never like oh i made it concept of me um because i

never i mean i think god or whoever you want to believe in brought us here to be the best version of ourselves all the time every day to keep growing to keep challenging right so I want to talk into those people, the people that are sitting there, like, I'm tired of being broken, I'm tired of just being, right? I'm tired of just existing. Yeah. I want you to speak to those people right now. Like, what do they need to go do?

Well, first off, you need to find a right environment, community, a good center of people that also want to go to the next level or even better find someone or a group of guys or girls right that have what you want like bob always told me find people in life that have what you want yeah and then study them reverse engineer their success what did they do to get to this end result and then just go do it like one of my things that i said in 2012 i said if you say what people say and do what people do eventually you'll get what people have yeah like like that's what it is like Kobe bright studied michael jordan like this is sports this is in acting this is in entrepreneurship that's what i've done my

literally my entire career when i wanted to make you know a hundred grand a year i found people making a hundred grand a year and i followed i followed suit then it was a hundred grand a month and then blah blah blah blah right kept scaling up because there's people already doing the things that me and you want to be doing there's people already doing the things that people watching this are already doing yeah but you've got to also find a real good vehicle you know you can be charged up and motivated and inspired to listen to this podcast every single morning but if you don't have an i call it unlimited earning potential yeah vehicle company opportunity something it's gonna be tough man yeah there's no doubt so you got to find you know

maybe it's real estate maybe it's direct sales may something there's got to be something to where Alex and Justin can go produce certain results and reap certain amounts of money wouldn't you say almost any vehicle any vehicle as long as you are an entrepreneur in that vehicle. And I even say like a realtor's, like you might hang your license with EXP or KW in the realtor space. Right. I'm not a realtor, but it's still your business. Yeah. You still have the opportunity to have unlimited amount of income, right? Yeah. It doesn't matter. My cousins are real estate agents in Miami. They're seven figures a year as real estate agents. Right. It's impossible. And then there's even levels to that, right? The Ryan Hurd's Sir Hanson

and in all these people that you would even argue, everyone on TV, we don't really know, but we're making some assumptions we got to meet ryan at clever summer right um but i think that's what a lot of people have to understand let's talk to the downside you and i have done a pretty good job branding ourselves social media being a massive tool right for people like you and me it also can be a really big negative yeah for sure about that well people compare themselves number one and what do they say comparison is the thief of all joy that's right so and i'm guilty of this too like sometimes i'll get pissed and agitated and my wife will be like Alex these guys are double your age dude thank you you're fucking mad about you you don't have a jed it's like dude

he's he's double your age that's right you know what i mean doing it long and i'm like yeah yeah like you're right okay so social media is a tool yeah right i think everybody should be building a brand of themselves that's right at some degree every company every person even if you're like an employee i think everyone should be out there hey this is who i am so what I stand for, this or what I'm about, because eventually down the road, you're going to be doing something to where you need an environment, a community, a group of people that are hopefully going to be supporting you in whatever endeavor it might be. It might be, you know, one of your children get a really bad disease and they get sick and you need, you need a crown fund $100,000. I know that

sounds very extreme, but it's like when people say, oh, I don't need a brand, but you don't know what tomorrow holds. Yeah. No, I agree. You don't know. You don't know. Even if you're a, it's, an employee, W-2 employee, someday you probably won't want to be. I don't know a whole lot of people that are like fired up to be a W-2. Like, you know what I mean? Even the people that make a lot of money, maybe you're making $700,000 a year as a whatever,

accountant or the CEO or whatever, you're not necessarily fired up. At some point, you might want to make that journey out. Maybe you hear Alex, maybe you hear me, maybe you hear whatever and you say, you know what, I'm going to start a side hustle. But that side hustle needs a brand to go along with it. For sure.

Who are you? what do you do and what are you looking for yeah that's what i always say yeah absolutely so i think people got to just be able to discern you know social media is great for these things but over here don't spend too much time on it like the whole scrolling analysis paralysis i don't have ticot on my phone i don't i just don't have ticot whatever right but on instagram now they have suggested reels and if you sit there it's the same shit as ticot that's right and it's on purpose yeah let's how can we trap Justin today for 12 minutes to eventually he sees an ad for a protein bar or a cold plunge and he gets his credit card out and buys this thing.

That's right. So get on there, post. And I tell people, whoever your mentors are, turn on their post notifications. Yeah. Like when Tony Robbins account post, I get the content. Grant, Ed, Rob Deerick's a buddy of mine. Like when they post, I want to see what they're talking about. But I don't care to see what all the broke homies down the street are.

rapping about, talking about, bullshitting. I don't give it damn. Yeah, yeah. So use it as a tool for financial increase in personal development, but then push the other crap to the side. So there's a term I like to use is info diet. What is your daily info diet? Because we all know you can't, like fitness-wise, you can't out-work out a bad diet.

Right. So if you work out three times a day, but you're eating pizza and donuts and Coca-Cola and at night you have six beers, you're not going to be in shape. I don't care how much you work out. Yeah. same thing mentally what is what are you ingesting mentally to change the result of where you want to go right what is your actual info diet who is not listening to alex morton mindset well you are now yeah um so i'll say that to because it literally is as fundamental as that the the dancing the cuteness of tic talks or the the the all the other things there's only a handful of people that i'll actually go look at with social media right you ed you named many of them right is because i believe that community you guys are now my community not everyone can say that but like my community will always elevate me right right course and that's going to be something

that's super pivotal for people is if you want more then be intentional at least the time that you're spending on the info side what are you digesting every day right you look at the word television like simple stuff that they tell us what's going on yeah like the word television is television you turn that thing on you're getting a vision their vision told to you most of the time it is negative most of the time it is lies

most of the time it's massive manipulation we just got off this election cycle I mean good God oh my God you turn on certain channels and you're like none of that is even real yeah yeah and then you have people I have people in my own family that believe narratives of certain things

and I'm like this is insanity totally it's insanity so if you're not listen if you're not programming yourself, you're leaving your mind open to get programmed by the machine. Yep. The machine that wants you, what, sick, broke, unhappy, addicted to porn and prostitutes and bullshit and drugs.

It's like, dude, if you don't protect yourself, you could have fall victim too. That's right. And that's where you have to make the choice. I think the thing that most people have to recognize and you do a great job, even speaking on stage and everything you're doing, is it is always a choice. if you're not happy with where you're at change and it's one choice at a time people want to say oh i have this big life overhaul i got to do it no you don't no you don't it is as simple as like i talk about sleep and waking up early right i believe in waking up early because i want more

personal time as a father and a husband and i run multiple businesses not a lot of just in time so i choose to do that for personal time but for those that aren't where they want to be you should be doing it just to be more productive, right? So my argument is one simple change of these people is 15 minutes. If you wake up at 8 a.m., which can get you to work by 9, start waking up at 745, the next week 730, the next week 715 is small changes. It's not this big overarching try to eat an elephant, right? Right. What can entrepreneurs do? Or what about aspiring? What about the people that you are fucking pouring into day in and day out? Aspiring entrepreneurs, what are the small changes that you can help them with? Well, I teach them. It's like, listen, everyone,

everyone has desires and they have distractions. Like your desires are about your goals, your vision, there's your dream life, the car you want, the homes you want, the vacations you want to take your family on, all these different things. But over here, there's probably a long list or a short list of potential distractions. So if I'm working with, you know, a lot of the people in our organization, they're probably in their 20s, they're younger, right? I'm still on the younger side. I'm older than a lot of these guys, but I'm I'm still, I'm not 45 yet, right? And then they're going to call me like the old guy.

That's right. But I'm like, listen, what are the things you spend time on every single day that add zero value to the future version of you? Well, I watch all these Netflix series. Okay. Well, all these little dating ads and Tinder and all this bullshit every single. Okay. A video games. Okay.

Yeah, I get high five times a week with my homies. And then we sit on the couch and eat potato chips and, you know, talk about nonsense. Yeah. It's like, start to cut some of this crap out. And I tell people, it's for a season. Yeah. Like when I, yeah, one of my first people in the business, he was making 10 grand a week. This is like my bigger story to get into the industry of direct selling.

I said, no, no, no, no, no, it's a bullshit. It's a scam. And then I met a 25-year-old making 10 grand a week. And he showed me. And I'm like, bro, what the, you know? Yeah. And he told me, he's like, how bad do you want to make 10 grand a month? I said really bad

He said great Take that TV Spin it around No TV Until you're making 10 grand a month He said most people Won't even do that He goes most

I could guarantee you 10 grand a month In 12 months And most people still Would not Not turn on their PlayStation or Xbox That's right Right

So I actually turn my TV around And I went to 10 grand a month So For the for the youth For the younger people By the way all over the planet You know I'm in like I said

I'm in five countries in the Middle East in December. Yeah. Everyone has a distraction. Start to eliminate those things. And then what you said, then you're adding in pot, get rid of negatives and then add in a little positives.

Fifteen minutes. Fifty minutes is a big deal. It's huge. And you go little by little, by little, by little. And then eventually you're going to build a great strategy and blueprint to go out there and create a successful life.

There's no doubt. How do these people then, if my belief, it is my belief, I think you support it. The number one reason they don't is the fear factor. And it's the fear of,

up making a mistake my friends are going to judge me my family's going to judge me i tried i got yelled at on the phone like i made my call and they yelled at me i made my call they hung up you and i both know the answer is who gives a who gives a shit next right that's the reality um how do we help people overcome this fear of taking action well for one and i think um hormosi said it on one of his show he talked about like death and honestly it really did change my paradigm on a couple of different thinks is someone asked him a question and he's just like well we're all going to die i was like wow it's actually pretty fucking profound you know it is true by the way totally so he's like dude if if we're all going to die one day and the people that are hated on you talking shit calling you names

blowing up your instagram calling you this and that and the third they're all going to die one day why do we care so much about the opinions of other people including our own family that's right with the same last name that's right so just do what you want to do like don't let anybody try to take what your dream and your vision away away from you just go out there and do it anyway and the way to get this like i guess mental programming installed in your mind honestly is constant space repetition of like you said the right information your info diet i love that's great yeah like if you if you listen to enough positivity successful stories ways to change your life, you know, people's morning habits and rituals and strategies,

but whatever it is, eventually you're going to, some of this is going to stick. That's right. And then you're going to make, okay, let me start today. Like people always say, I'm going to start next week. I'm going to start until 2025. You know, January 1st is just a couple of weeks away. That's the worst, dude. The whole New Year's resolution, like, oh, I'm going to change it next year.

Well, first of all, you still have a month and a half in this year. So you're going to do nothing, right? Like, you're just going to say, fuck it, wait until next year. And then the other part is, like, if people are listening to and watching this right now, understand New Year's resolutions have some ridiculous, like 95% in 30 days fail, right? But the reality is because they do this resolution of some grandiose vision, big fucking thing. Again, step one. Like, what is, like, incrementally give yourself some progress, right? So I will always talk about incremental progress creates the perfection, but people want this perfect, oh, I'm just going to stop eating, you know,

know the diet thing right i lean into that's obvious i'm going to stop eating you know anything with sugar bro you know how hard that is for someone that you know if you're eating donuts every fucking day that is not going to be easy but can you start to slow it down progressively yes of course you know little by little yeah and so the thing i think you do a brilliant job at is helping people actually take action in spite of because the fear is really all self-created I say it this way and I basically say your friends and by the way this is I think it's 100% true it was true in my life my friends were already talking shit about me up until probably five years ago my friends really didn't even know what the fuck I did right they're like I don't fucking know

colby does he does he's out there selling real estate he's doing this thing out he maybe he's a fucking oil a snake oil sells me right like yeah now I've created enough of a reputation and you know that they know what I do but people are a fear to that judgment right my family's talking shit me and judging me all justin's just out there and it's gonna happen they're doing it anyways i've had that my entire career because listen network marketing is highly scrutinized yeah it is because people's grandpa's got pitched amway yeah yeah uh by the way they still do billions a year right people's moms got pitched mary k like i think there's like a billion dollars a week paid out in commissions to our industry like it's fucking massive yeah yeah like herbal life is massive

right but because people do it wrong yeah and they say okay jelson yeah sign up man it's gonna be 275 bucks and you know you're gonna be a millionaire tomorrow it's like dude my first 12 months in the business and this goes back to expectations my first 12 months in the business i was working eyes open to eyes closed i made 13 grand dude i didn't i didn't make shit that is crazy busting my ass but you but year two of six figures right and then it and then it progressed so taking action regardless, that's everything right there. And it's true. People are going to, they're going to talk shit either way.

That's how people, dude, it's suck being broke. And then when you're wealthy, you have other challenges you have to deal with. Now you've got 15 different cousins you never knew about. Yeah, yeah. You know what I mean? It's like everyone wants alone. Everyone wants something from you. It's difficult to honestly build genuine friendships anymore.

Like my, like, friends are from people. I knew in third grade or people like, you know, Dar over here that when we met, dude, like when we started, we were sharing one hotel room in shitty hotels across Europe building the business from scratch. You know what I mean?

Like, it's hard for me to go, like, I can't go to the gym and go meet Brian. Because it's like, oh, the second he knows, oh, he lives at Porsche Tower. That's right. Rolls Roy's. It's like, it's immediate, like, what can I get from Justin?

Oh, he has a Rolex. Oh, fuck, yeah, we're going to be friends. It's like, dude. So there's challenges being wealthy. There's challenges being broke, dude. Choose your, choose your heart. Choose your hard. I was just going to say that because there's always going to be hard, right?

The things I go up against, and same with you, the challenges I face today are fucking hard. But when I was living on a couch broke, I lost my first home to foreclosure. The repo man took my car. Wow. That's fucking hard. Like where do you want to play the game? Where does the line get drawn, right? my entire family, my wife's mom, my kids, my wife, my wife's nephew, entire family to Hawaii.

It was $25,000. I say that not to brag, because you could do the same, but I say that for people to realize everyone deserves that. I don't just deserve that. Everyone listening or watching this right now deserves it. But it's fucking hard to make that kind of money. That isn't easy. It is.

But we also, you know, I tell people it's not enough to be at the right place, at the right time, with the right people, right? you have to become aware that you're in the right place of the right time with the right people and honestly now it's like a lot of people watching this you know some of them don't live in America

but I don't know a decent amount of them look at America okay so most of you live in America so it's like and I can talk I can talk shit all about this part because I've been in 76 countries I've showed up to Honduras

with five guys pick me up at the airport with you know AR 15 and they go don't know actually I went to Nigeria they dropped me off of the hotel and the guy I'm with goes, don't leave your hotel. And I was like, ha, ha, ha, ha. And he's like, no, no, no, you leave your hotel. You're not coming back to the hotel.

We have an event tomorrow with 6,000 people. And you're getting picked up in the lobby tomorrow with seven, like, ex-military men. So what's my point? I say that to say this. Like, people don't understand how hard it is in other countries. Yeah, yeah. Like, give me a fucking break, dude. And how good we have.

Like, I've done events in Mexico where I remember walking into people's homes. It would be like a carpet like this. And then underneath the carpet is just straight. straight, just straight dirt. And I'm talking to people, like, I have leaders in other countries, and they're like, yo, before the business and before I became a success, rice, beans, and bananas three times a day. That's all we ate.

They're like, meat. We haven't had meat in seven months. You know how expensive meat is? Yeah. So, like, when I saw these things and I heard these things, I was in Mexico one time, kid you not, man. I was staying with one of our leaders. I was with my friend, Alon, from America.

And we were going to bed. we were sleeping in their living room because we were broke too. Yeah. And I watched the father of the house literally take all the furniture. Never forget this shit. He stacked it pushing against the front door.

He were stacking up, stacking up. And I was thinking like, what is he doing? Are they going to kidnap us, blah, blah, blah. And then I talked to the guy's son and he said, no, the cartel has been going around villages. And what they're doing is they're taking people's wives

and daughters. And they're saying, if you don't pay this, amount of money next sunday like she's fucking ours yeah and i'm thinking like i'm gonna call my dad and he's like you guys are gonna leave tomorrow and like get out of that city yeah but i'm like this is reality for people do it in what i want to give you a round of applause dude there's little than no one that would have had the same hustle you have like when you're telling me that story i'm like i'm never fucking sit i know sometimes i think i'm fucking nuts too right i mean honestly but it's it's what it takes to achieve what you're trying to achieve yeah because i always said i wanted to make a i wanted to make a global

impact and then when i started going to other countries that's what it's hard for me to do a lot of stuff in america man because like dude the the the amount of excuses like our egypt team they were just in mex we had a big international convention like 5 000 people and they were we were translating arabic to english and they were literally saying things to me like it's amazing how you guys even use the word of like depression like to them it's like i don't they don't it's not they don't understand i know it's a real thing i'm not saying it's not a real thing okay yeah yeah but they're like come try to be depressed in cairo bro you don't have time yeah yeah these guys are working 14 jobs like in in america like homie down the street won't show up to your event yeah oh

the ticket's one 97 totally it's a you can't fucking like what are we talking about what are we talking about you you say you want it but dude you you know what nothing Yeah. I have an incredible friend, been a mentor for me for decades. Ken Clother, he was talking about, you know, his biggest thing is he'll go to Haiti. So we as an organization built a village in Haiti. Wow. Nice. And that came from him actually personally first going to Haiti to help someone else build a village. And he said, what are we talking about here? Like when you don't have clean water to drink every day and your entire day exists of like hiking eight miles with your entire family to get. a cup of water to hike eight miles back to share the couple that's your entire day and we complain about like oh i don't have money to pay for a hundred ninety seven dollar thing or whatever like what are we talking about right because it's just a lack of willingness to go get the thing or work right i had someone yesterday asked me like hey money is tight right now what should i go do to create some income my answer uber yeah i was just going to say it's the greatest thing that the like i'm like this is

the most brilliant entrepreneur thing out there because you can Uber from 4 in the morning to 11 a.m., 10 a.m., hit the airport runs, work, excuse me, all day long, and then go back to Ubering at 6 p.m. to 10 p.m. You have the whole day to work still. Yeah. Dude, I see it. Yeah, but people won't do it. No. You got to work. That's the challenge there. And that's like that bothers me, man. Like, I do, I still do, you know, a lot of events in the U.S. no doubt and all that but it's just different man like you know i'll do an event in la and whatever 200 people are there and people are on their phones and they're texting and like i recently not recently but a year ago i went to lima peru and i was meeting people and we had people drive multiple countries

like borders to come to the event because they're like there's a guy coming in from america he's earned x amount of money he's going to teach us how he did this so yeah we're like 16 hours is fine Give me, I got so many stories about that. I'm sure, man. I went to Kazakhstan last year for the first time. Wow. The Russian-Ukraine war is going on. I watched a broken down, beat-up, like, bus, like, you know, like public transport bus.

It looked like it was one of the 60s. Yeah. And I'm talking to one of the guys who speak in English to me, he said, we, this is, like, this is true. Bro, 40 hours in a bus from Russia to Kazakhstan. to go to this two-day event back on the bus another 40 hours because the war was going on, their flights weren't there. And I hear this stuff that I'm just like, I don't feel bad. I don't even know what I feel when I hear these things. Yeah. Because I'm just like, I grew up in Ohio in the Midwest, mom and dad married for 40 plus years. These people are traveling, you know, they didn't shower

for two days. Like, I'm like, because, and it's desire. it goes back to how we started this episode which is how we should close it's the desire what do you want and who do you need to be to get it and if you can find that one thing dude anything is possible absolutely anything is the right vehicle the right mentor or mentors people that they have a proven track record not not some of these ding dong gurus on instagram with all their bullshit right outside yeah like real documented people yeah listen when i sat down with my current business partner of the last nine years. His name's Chris. I sat down with him in Vegas and I said, Chris, I don't want to offend you, but so many people are full of shit. Before I sign on the dotted line here to take your company

from where it is to where you really wanted to go, can I see tax returns? And he said, no problem. He showed me a tax return for a lot of money. Yeah. But you have to, I feel like you need to do that in today's world. You need receipts. I mean, like I'm in real estate, right? Everyone in their mother is a real estate coach. Everybody, like literally everybody. And if you can't show, show a home that you bought, a HUD where you made the money. If you can't do that, they shouldn't be coaching you. Correct. If they don't have the receipts to say, this is what I've done, I've really doing this

thing, it's not made up, stop. Yeah. Move on. Yeah. But people rather sell info on how to get rich to get rich. That's what really pisses me off about the space. And Tony Robbins, he was on a show and he talked about, he said the best thing that ever happened in this space was like social media.

And he's like the worst thing that ever happened in this space because you could Some kid can turn a camera around. Dude, did you know they have studios in LA that are built? They mock up exact private jets, the interiors of it. 200 bucks an hour. You can go do a full photo shoot. We could go film a video in there. And people in it look, I mean, dude, it's, you think you're looking at the inside of a G4 jet.

It's honest to God. And I'm thinking how that's even a legal situation. Right. Because they're going to go out there and some, 2000. I mean, how was that not. legitimate scam. Yeah, you are manipulating people's ideas, concepts, vision of what you're actually easy. That's why when I meet people like you, I'm like, let's shoot real shows, real content,

talk about our fucking life. Yeah. And then help actually give people real information that they can take it and go out there and change their life. Ladies and gentlemen, if you are not following Alex Morton mindset, you are now. I promise you that. There is gold nuggets all throughout this thing, dude. And you and I could probably do this once a month. for sure week we should probably my point here guys this has been an incredible episode for me too

and i appreciate you spending your time here with entrepreneur dnais making massive impact keep doing this stuff across the world hopefully you don't sleep on these carpets on dirt anymore we've upgraded we've i'm hoping i'm hoping but guys go make sure you follow him right now if this changed your life at all if there was one freaking thing that you can go impact your own life today share this with two others so you can help someone else as well appreciate your brother hey thank you for having me entrepreneur DNA go out there change your life and then spend the rest of your life changing other people's lives let's go let's go see you on the next episode