The Entrepreneur DNA - The Quadrant of Success: Mind, Body, Connections, and Business | EP 81
Episode Date: August 11, 2025In this episode, I break down the four key pillars that have shaped my success—Mind, Body, Connections, and Business—and why most people stay stuck because they ignore one (or all) of them. I dive... deep into the power of mindset, the importance of physical health, the role of relationships in success, and how your business is only as strong as its foundation. If you’re feeling stuck, unmotivated, or like you’re not reaching your full potential, this is the wake-up call you need. I’m sharing real, actionable strategies that I use daily to level up in every area of my life, and I challenge you to start showing up for yourself. Thank you to Mando for supporting today’s podcast! Stay Fresh, Stay Confident with Mando! Tired of body odor? Mando Whole Body Deodorant keeps you fresh for up to 72 hours—pits, feet, and everywhere in between. Grab the Starter Pack and get $5 off (over 40% off!) with code [COLBY] at ShopMando.com. Smell fresher, stay drier, and boost your confidence. Get yours today! — About Justin: After investing in real estate for over 17 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds. His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby
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If you are not intentional with your info diet, if you are not intentional with your body,
if you are not intentional with your connections and you are not intentional with your business,
they can all be okay, but they won't flourish.
And for some of you, they might be fucking miserable.
They might be awful.
They might be burning to the ground as you're listening or watching this.
It's just a matter of when's enough enough.
When is enough enough?
And I hope today is enough.
I hope this is the last sign that you're just.
you need from God to say I need to change I need to move I need to push forward up
today is this day for you guys yo yo what is up entrepreneur D and A it is your boy
back with a solo episode but you are gonna want to listen to this and watch it on
YouTube because this could be one of the most life-altering episodes that you
hear if you are not where you want to be right now in your life in your marriage
in your business in parenting in friendships and
relationships, your mind, your body, if you're not where you want to be, then make sure you
listen and watch this entire episode. This entrepreneur DNA episode is going to be one of the ones
that I will point back to years from now knowing that I am making impact on others, but also
even by me putting it out there, I'm continuing to put forth what I genuinely believe in,
authentically believe in in why I've achieved whatever I've achieved over the last 18 years.
And by the way, I'm not done, everybody.
I'm not done.
So let's get into this.
I want you guys to try to be in a place, hopefully, somewhere quiet, somewhere that
you can actually really listen to this, even if you're driving.
Make sure you pay really close attention.
Maybe try to take some notes on your phone.
I don't know.
Maybe that's a little question mark there in terms of safety.
But this is going to be a game changer.
you guys are going to start hearing me talk a lot about this.
I mean a lot about your mind, your body, your connections, and your business.
Okay, so I want to jump into this right now.
It is something that has been on my heart for years.
I am known in this space as the real estate investor.
I have a real estate podcast called The Science of Flipping,
but I needed to make sure what was on my heart starts to come out to everybody.
I'm not just a real estate investor. I'm someone who really genuinely believes in certain things
and wants others to understand achieving greatness in life isn't always materialistic. It isn't always
around money, but that at times can be a motivating factor. And so I am going to be pouring into
you guys beyond just real estate moving forward, whether you hear it here on the entrepreneur DNA
or on the science of flipping or my Instagram, if you're not following me in it yet, you absolutely
should be go to the Justin Colby also on YouTube go to my YouTube account watch these episodes so let's
jump in listen your mind is the first place I want to start and the reason why I'm starting with
your mind is because if you've watched any type of documentaries and you understand the power
of what your mind can do and I'm not talking woo woo hopeful bullshit I'm talking about physically
your mind can melt away cancer it can melt away tumors there's plenty of documents
documentaries out there with people in the scientific world who, you know, they feature these
interviews where people had stage five cancer. They had a huge tumor in their brain. And through their
way of working with their mind, they've been able to like essentially dissolve them, make them go
away. And that's just one little example of the power of your mind. By little, I mean huge.
because it's an easy way for me to draw attention to actually the power of your mind.
So the first thing I would actually hope that you're hearing is you need to understand
the thoughts that you're having are the same as you talking to yourself.
And you're always listening.
So if you think simple things like I suck, I'm not good enough, it can never happen to me.
and all these negative victim thoughts your life is going to have a ceiling and that ceiling is not
going to be much higher than five to six feet, right? As an analogy. But if you understand that how you
think is ultimately the same as how you talk about yourself, how you talk to yourself, then you'll
start changing how you think. And the best way to change how you think is your info diet. If you
aren't out there trying to become better if you aren't listening to this podcast listening to other
podcasts listening to audiobooks reading nonfiction um if you aren't trying to be smarter wiser
more intelligent if you aren't trying to understand more you will have limitations and this is so
so true uh i can't tell you how many times the the ceiling to which someone
grows to is only at the height of whatever they're actually ingesting, right? If you are watching
news, if you're listening and watching news, if you're all over social media, you're never
going to really have this growth mentally, right? Because you always want what someone else has.
But the reality is wanting what someone else has is nonsense because you can have the very same
thing. Okay. You can actually achieve financial greatness, marital greatness, parenting greatness.
connections and relational greatness if you actually try to so audit genuinely audit what are you
actually listening to don't just kind of guess but no like every day let me tell you every day a
little bit about what I do in my morning which is I have a morning ritual and part of that ritual
is a I journal and B I read or audiobook it doesn't have to be for a long time I don't sit
there for an hour and read or an hour for and listen but i'm always looking to get better and i'll tell
you right now one of the most recent audiobooks i'll tell you exactly the one i just downloaded
because i finished another one but it is called reset by dan heath uh i just finished a great book
by ryan surhant brand it like sirhant right Travis herne pastor out of phoenix the fire is for you
the let them theory mel robbins these are all books that i put on audible and list
listen to already. I give you these as examples. Many, so far, I've loved all four of those
examples. The fire is for you. It's incredible, right? Brand it like Sirhant. Everyone knows Ryan
Sirhant's now. Why? Because he's an incredible branding machine. Mel Robbins, the let them
theory. What an incredible idea of just let them judge you. Let them say what they're going to say.
Let them do what they're going to do. You can't control it. You can only control you. Obviously,
and then reset. I just downloaded it. Listen, the world is.
in a crazy place right now businesses are in a crazy place finances are in a crazy place i want to
know as much as i need to know on how to reset what i'm doing how do i change what i'm doing how do i
pivot how do i adapt how do i maneuver during this time right so the reason why i'm bringing up
the books that i'm listening to is hey you should listen to those those are great read them they're
great but it's always about what's going on in my mind right and your mind gives you ability
to really change your body.
And I want to jump into your body right now.
I use this analogy in a lot.
I just gave a keynote speech down in Orlando,
several hundred investors there.
And what I really talked about was the analogy.
And again, I'm not a fitness guru,
and I'm not going to give you this diet plan
or anything like that.
But I'll tell you, if you're not achieving
as much as you want to achieve,
you need to look at your physical body.
how much energy do you have now this is going to maybe trigger some of you and this triggers you and
you need to leave that should speak volumes of you right if this gets you a little triggery and
itchy right now it speaks that you know you you are the person I'm talking to you know you need
to do better and so I want to go into a little little bit deeper layer of what the body really
means the body is a um it is an example of your standards it is an example of what you prioritize you see if
you can't control what you put in your mouth how does anyone view you about controlling any part of your
life right any now i'm not telling you you can't go out and have some ice cream after a great
saturday night dinner with your loved ones like i'm not telling you to be crazy i'm not the fitness guy
but if you are overweight, if you are potentially even obese, if you are not fit and you
cannot control what you're putting into your mouth, then you have your own standards and
priorities issue. So the body to me is a reflection of your standards and your priorities.
And you need to always be leveling up your standards and your priorities, which goes back
to the mind, right? You need to understand the same thing is you need to
believe, right? You need to believe that you are worth it. You need to believe that your children are
worth it. You need to believe you have more to give. You need to believe that you will have higher
energy. And you need to believe that you can actually make more money, have more energy, be a better
parent, be a better husband, be a better wife, so that you need to change your body. If you don't believe
that, right? So this goes back to the mind-body connection. If you don't believe that those things will
happen by changing your body, then you never will. Your standards will remain low. Your priorities
will remain low. And you're going to be soft. Maybe you're just soft. I'm not talking necessarily
that you're obese. Maybe you're soft. Maybe you know you don't love your body. Maybe you're a little
shy about your body. But you can change that. You can. Not me. You can. As many you know,
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Like I said, this isn't just about the body,
and I'm not a fitness guru, I'm just telling you guys,
if you start to have the belief system of your mind and you think the right way and you have the right
info diet that will directly relate to your body because no one out there who genuinely wants to
live for their kids like I do right I want to live for my kids now I used to just want to live for
myself when I was single and having fun I was selfish that's fine it's okay to be selfish right
but now I want longevity right and that longevity is going to come from taking care of my body
I went in a big shout out to peak longevity, by the way.
Peak longevity.
If you guys are serious, I went down to Houston to take a CT scan in my entire body, right?
I want to see what's going on in my heart, my liver, my kidneys, my lungs, everything.
Down to my testes, like, I want to know what is going on in my body.
And thankfully, it came back amazing.
The doctors, literally, you take a CT scan, the doctors sit with you, they run over all the tests.
you have a blood work done like everything is done and it came back amazing i then did the very same
thing with an MRI and got my brain checked out right wanted to make sure if there's any tumors or
cancer or anything in there right like did i have any uh tendencies for a stroke anything like that right
and so it came back great came back totally clear now that's my intentionality of making sure my
body can last a very long time as long as i possibly can because i want to be
be here for my kids. I want to be here for my wife. I want to be here for my grandkids and my great
grandkids. Right. And so, but that is about the belief in the standards and priorities I set for
myself so that I can have that life. Okay. And so there's your mind-body connection, right? And listen,
there is a lot of doctors. There's a lot of studies. There's a lot of everything well beyond just
this episode. But hopefully this episode can help spur something on inside of you.
If you follow me, you admire me, you look up to me, you listen to me, you watch me,
then hopefully this can trigger you enough to start taking some action, start to look at your
standards, start to look at your priorities and to show up for yourself, to show up for
yourself, right?
Because if you show up for yourself, you can show up for others, right?
And then let's drop it down.
And what I want you guys to imagine as I'm talking to you guys, if you guys aren't watching
this on YouTube, what I want to imagine is kind of the four quadrants, right?
So if you're into real estate and you are an investor, then you obviously know Robert
Kiyosaki.
And he talks about the four quadrants.
Well, in this sense, I have the four quadrants too.
Mind, body, connections, business.
Yeah, the alliteration would have been cooler to say mind, body, business connections.
But I'm not about the alliteration, right?
So mind, body, connections, business.
Now, let's go drop down any connections.
Now, the important part about connections is it's about the belief system, right?
It's about faith.
It's about trust, right?
Because your connections both in person with friends and people and colleagues and God are as physical as shaking someone's hand and as spiritual as believing something that you've never been able to physically feel, right, with your religion.
Both are incredibly important.
In the connections part, I really can tell you guys within business.
I have made more money based around the connections that I have
than any dollar amount in marketing I've ever spent.
In large part, that is why you see now on the entrepreneur DNA,
on the science of flipping, you see it as very much interview based.
That is with intention.
I want to keep cultivating connections.
I want to keep opening doors.
If you are sitting here and you are not as far in business as you would like to be,
you need to start thinking about your connections.
and your intentions and your priorities, okay?
And make that a priority, right?
Now, let's talk a little bit about faith in God.
I have my own relationship with God.
I do and have gone to church.
It is something that I'm grateful for,
is something I'm thankful for.
I'm more private than probably many, many people out there.
But that same idea, how I want this to be relatable to you guys,
is the same concept of believe it before you see it, believe it without seeing it,
believe it without physically touching it.
That same concept of religion and God and Jesus is the same thing that you need to do
within all of the aspects of your life.
And that is what can move over in to business, right?
Business is something that takes the foundation of the first three,
the connections the physical body and the mind and some people say well my business isn't physical
i sit behind a desk all day well bullshit because if you aren't physically ready to go to war every
day and fight those dragons and be and have the energy to fight those dragons then you're not
going to be able to win the business game right you need to make sure you're a top tip top shape
and so business will succeed if you lay the foundation
on your mind, your body, and your connections.
And by the way, I didn't want to pass through this major connection
for all those that are out there that are married and have loved ones.
Like, that level of connection needs to be solid.
You don't get to succeed at a high level with a really shitty marriage.
And by the way, some of this sounds like it's black and white.
I don't mean to make it black and white.
You might be crushing it in business, absolutely crushing it in business without a very
healthy marriage.
imagine how far that business could be if you had a healthy marriage imagine how healthy or how good
that business and how much money that business could be making if you fixed your marriage now
I'm not some 30 year married seasoned vet here so I'm not going to give you all the marriage
advice but I can tell you if you don't have a wife or a husband that supports you if you don't
have the other half loving you and encouraging you and holding you accountable
I'll tell you right now my Cuban wife holds me very accountable very accountable she is not scared to call me out on my bullshit okay that could be something is like leaving a dish in the sink or like I could do more with my business and why didn't I do this that and the other thing to do more with my business she will absolutely call me out right and it's frustrating initially but I respect it because all she's trying to do is level me up all she's trying to do is make me better she's not trying to
piss me off. She's just saying, hey, you're better in that. Go do this other thing that you know you
should have done in the first place. Give you a great example. My real estate business is in a
fucking war with this contractor, right? It's ridiculous. And this contractor fraudulently did all
these different things. And it's awful. And one of the things my wife came home, because obviously
is pretty consuming is it touches and affects the vast majority of my portfolio, my
apartments, my single family homes, et cetera, right?
She says, why didn't you have more patience?
And initially, I want to be like, well, fuck you, right?
Like, stop, I'm already dealing with, that's my initial knee-jerk reaction.
I would never say that to my, ever.
But I sat there in my head and I was like, she's right.
She's 100% right.
And later on that night, I was like, honey, that's a great point.
That's 100% right.
If I would have been more patient in doing X, Y, and Z, and instead did A, B, and C, along with X, Y, and Z, I may or may not be in this predicament.
Most likely not.
Like 99% chance.
And so that connection, I want to lay into the connections, the friends, the colleagues, the wife, the husband, the kids.
where are you at with that and this again goes back to your standards and priorities if you
have a dysfunctional marriage your business is going to ultimately be dysfunctional if your body is
overweight and slow and lethargic and you're tired all the time your business is going to be
slow not moving as fast probably not making much money if your mind isn't right and you're
negative nancy and you can't get out of your own way and everything is why is this happening to me
why is this happening to me and you have the victim mentality, your business isn't going to get
very far. So if you lay the foundation for the big three, my body and connections, the one that
most of you care most about by listening to this, your business, your business will flourish
because you fixed your foundation. Your house is no longer built on sand, right? It's not a house
a car that's about to fall.
You have a solid,
sprick, cement
foundation.
And it's not cracking. It's not breaking.
And your business
can move a whole lot faster.
Now, how does your business move a whole lot faster?
Let's talk.
If your job at a healthcare facility
includes disinfecting against viruses,
you know prevention is the best medicine.
And maintaining healthy spaces
starts with a healthy cleaning routine.
Granger's world-class supply chain
helps ensure you have the quality products you need when you need them.
From disinfectants and cleaning supplies to personal protective equipment
so you can help deliver a clean bill of health.
Call 1-800 Granger, click granger.com, or just stop by.
Granger, for the ones who get it done.
What about your business? Are you investing in your business?
Now, what does that mean?
Well, no, I'm not just talking about marketing,
but I'm talking about, like,
are you actively searching out people who have done your business
at a higher level than you have?
Are you finding consultants, coaches, masterminds?
Are you getting involved in those arenas?
Are you investing in the people in your business?
Now, again, how many books are out there about business?
How many podcasts and a bazillion?
Right?
But I'll tell you the things that have helped me get to where I'm at and I'm nowhere near done.
Nowhere near done is every year I'm investing in coaching, mentors, consultants,
masterminds, I am trying to get around the people that are further down the field than I am.
Every year, I'm investing in my people.
There's a reason why my general manager and my real estate business has been with me for 10 years.
There's a reason why my social media team has been with me three years, maybe four years now at this
point.
There's a reason why they don't leave me, right?
I'm just using a couple examples, is because I invest in them.
I treat them the right way.
if I'm not investing in my company both just with coaching mentors and in those type of things but also within the people then I'm not being a true leader to this organization and that's the role of the leader of the organization is to invest in their business right and to me it is people it is always people over product now product's important whatever that thing that your business does that is important do not get me wrong but I think it's the people if I'll even use a silly example of like if you were a
Cupcake company.
Cupcakes aren't silly, and neither are the companies.
It's just silly to me because I don't do anything with cupcakes.
You can't, the product has to be good, for sure.
But the only way for that product to be good is to have the right recipe and have the right people make the cupcake.
Invest in your people.
You ask me to go make, you give me the recipe to the best Sprinkles Cupcake in the world.
I'm not making the same damn cupcake that Sprinkles makes.
I'm not a cupcake chef or baker right you got to invest in your people you need to find
the right people do not shortchange that investment into your business and this goes back
to your standards and priorities I mean the common theme for all of this will be your standards
and priorities now the underlying factor the underlying factor of all this did you show up
show up and for many of you you might be thinking well what the fuck yeah i showed up i woke up
every day and i showed up no no no do you take care of yourself did you take care of your mind
do you take care of your body did you work on the connections and then do you leave it all out
on the field every day in your business did you actually do those things or were you just walking through
right were you just existing the thing that i try to make myself aware of this is not just pointed
at you guys i do the same thing for myself in my um it's not in my office but in my journal
every day i say you know what what would make today great is part of what i have to journal
what would make today great and i say that i left it out on the field when i get home or when
i lay my head down to rest or when i'm putting my kids down
Now, whenever that day is actually over, did I leave it all on the field?
Did I show up?
And that is not something I on this podcast or any coach or any mentor can do for you.
Only you can show up.
Only you know if you showed up.
I've been coaching people for well over a decade, right?
I've coached thousands of real estate investors on investing.
I can literally get them all the way to the water.
I could literally throw their bait into the water like everything.
But if they don't show up,
they're never going to catch the fish.
They're never going to get to where they want to go.
And by the way, I want to take a step back here.
All of this, you might be okay at all of it.
That's fine.
I don't care if you're okay with all of it.
you care if you're okay with all of it does that change you are you not satisfied by me calling
you out i guarantee you 99% of you listening to this are not intentional with what you're
ingesting mentally you're not intentional with what you're listening you're not intentional with
what you're reading you're lazy about it you do it when it's convenient right convenience doesn't
work in this sense. This needs to be consistent. Same thing with your body. Ninety-nine percent of you
are probably like, I don't really love my body. Some of you might be like, I fucking hate my body.
Are you showing up? Are you showing up? When talking about the body, I tell people all the time,
like when I'm traveling, there's every reason in the world to excuse myself from working out,
from doing it, from showing up. And what goes on in my head,
is as simple as this, something is better than nothing.
Something is better than nothing.
So get my ass up and go do something.
So do I get the world's best workout in when I'm traveling?
No.
Sometimes I have pretty good ones.
But at least I got there.
At least I broke my sweat.
At least I did the one or two or three things that I could tell myself.
At least I showed up today.
At least I did it because I have every reason.
to say why I don't need to or shouldn't or whatever.
Same thing with connections.
Did you show up?
Did you call the friend that you needed to call?
Did you voice note them?
Did you give your wife flowers?
Do you take her on a date?
Did you play with your kids without having the phone in your hand?
Did you show up with your connections?
Did you give thanks to God to Jesus?
Did you say thank you for everything that has been given to me?
Every day.
My connection to God is as simple as being grateful and thankful.
Every day I wake up in the morning, and I give him thanks.
Thank you for my health.
Thank you for my wife's health.
Thank you for my kids' health.
Thank you, Jesus.
Thank you.
And why do I focus on health?
That is why I talk to you about how important the body is.
Because what good is any of it if we don't have our health?
What good is any of it?
I'll tell you, it's not.
Because you can't take any of it with you.
You don't get to take your loved ones with you.
Right? Like nothing.
So stay healthy.
So you can live an incredible, big, large, extreme life.
And then business.
Did you show up or are you just walking through?
Are you just existing?
Your business is only going to give you what you give it.
You won't be able to outpace your business.
Right?
And this goes to another great quote.
I don't even know where I read it, but I know it, which is your success will not outpace
your self-development. Your success will not outpace yourself development. So first of all,
congratulations that you guys are here. If you're still listening to this and still watching this,
that means it matters to you. That means you actually are not okay with being okay.
You actually are able and willing to do something different. So I applaud you. You should
applied yourself because you're showing up this is showing up this is part of it now it's maybe
one step on a 100 mile run but it's always a step and it's a step in the right direction so then
when you take in account everything that we just talked about what i want to encourage you is now
go home and start to write out the things that you can do differently to keep kicking the can down
this road, right?
Is what can you do differently for your mind, the health of your mind?
What can you do differently for the health of your business?
What can you do differently for the health of your body?
And what can you be doing differently to the health of your connections?
Again, your husband, your wife, your kids, your friends, your family, your colleagues,
this takes intention.
You can't be unintentional with any of this.
All of it takes intention.
like you have to be very intentional with what you put in your mind especially with all this bullshit on social media
especially with the more bullshit if that's even a word on the news you have to be very intentional
you have to be very intentional with what you put into your body and listen i'm not here to body shame
any of you guys i'm not here to tell you what vitamins to take i'm not the fitness guy i'll tell you
if you have not seen my post though on Instagram and Facebook, I posted before and after picture
because after my wife and I essentially were pregnant for nine months, I was happy to eat
whatever she wanted. She wanted McDonald's at one in the morning. I would go get McDonald's
and I'd eat it with her, right? And I leaned into that with intention, mind you. But then afterwards,
I said, all right, enough is enough. My baby's now. I don't know what it was. I guess if he's about
to turn a year.
So this is like, I went strong for 12 to 14 months of just kind of not caring, still working
out a little bit, but not really caring, not being intentional with what I put in my body
and working out as hard as I could and being regimented.
And when I put some intention behind it, I put a before and after photo of myself on Instagram
and Facebook.
And you'll see the difference.
I wasn't extreme.
I didn't just extreme diet.
I didn't even change my diet greatly.
I increased protein probably a little bit more, but I just stopped eating the shit, right?
And I stayed working out intentionally.
And so all of these, right, takes your intention to succeed.
And I hope this was a really, really valuable episode for you guys because it is really all connected.
If you are not intentional with your info diet, if you are not intentional with your body,
if you are not intentional with your connections and you are not intentional with your business,
they can all be okay, but they won't flourish.
And for some of you, they might be fucking miserable.
They might be awful.
They might be burning to the ground as you're listening or watching this.
It's just a matter of when's enough enough.
When is enough enough?
And I hope today is enough.
I hope this is the last sign that you need from God to say, I need to change.
I need to move.
I need to push forward.
of today is this day for you guys i love you i'm here for all of you if you need to hit me up and
ask me any questions go to my instagram is probably the easiest at the justin colby the
justin colby hit me up let me know you heard this episode of the entrepreneur dna share this
with two of your friends if you think this could help them i appreciate you i love you let's go
fucking crush 2025 together i'll see you guys on the next episode peace if your job at a health
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