The Entrepreneur DNA - The Wealth Mindset That Helped Jeff Abraham Build and Exit a $30M Business | Jeff Abraham

Episode Date: March 5, 2026

Check out Jeff’s company Promescent and the products we talked about in this episode - You can get 15% off using our exclusive link: https://www.promescent.com/DNA15 In this episode of Entrepreneur DNA, I sit down with Jeff Abraham, an entrepreneur who went from being a 2.5 GPA student to building and exiting a $30M company and now scaling another business toward a similar outcome. Jeff shares how delayed gratification, curiosity, and understanding human behavior helped him build real wealth. We talk about why most entrepreneurs chase status instead of assets, how Jeff turned $36,000 into $20 million through smart investing, and the mindset shift that took him from employee to founder. If you want to build a business that creates true freedom and long-term wealth, this conversation is packed with practical lessons you can apply immediately. About Jeff: Jeff Abraham leads Promescent with a mission to make sexual wellness more accessible, effective, and inclusive. After a successful career in tech, he was introduced to a groundbreaking treatment for premature ejaculation by urologist Dr. Ronald Gilbert and became the cofounder of what would become Promescent’s flagship Delay Spray. After the unfortunate passing of Dr. Gilbert in 2013, Jeff relocated the company to Las Vegas and assumed the role of CEO. Under his leadership, Promescent has grown into a full-spectrum sexual wellness brand serving both men and women. With more than 5 million bottles sold and over 4,000 healthcare professionals recommending the brand, Jeff continues to guide Promescent’s growth through a direct, mission-driven approach focused on improving intimate health and connection. Socials: Instagram https://www.instagram.com/promescent/ Facebook https://www.facebook.com/Promescent/ TikTok https://www.tiktok.com/@promescentofficial Twitter (X) https://x.com/promescent Reddit https://www.reddit.com/user/Promescent_Team/ Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is up the entrepreneur, DNA family? We are back and I have an incredible guest. If you're one of our listeners that similar to me, you were not a stellar student. You may have been in the 2.0 region of GPA in high school and this individual was right there with us. And in college, he was a 2.5 GPA individual. But he has already had one exit for well over $30 million and is likely about to be on his second exit. for about the same value. If you want to build a business that has an exit,

you might want to pay attention to this. Jeff Abrams is here. How are you, brother? Great. That's a pleasure to be here. I had this so that I got up at 2.5 by scoring a 3.5 in my senior year to get up. I was actually way down. So I finished strong.

That's right. Tape, you know? That's right. Review the tape. Watch that finish. Watch that finish. Yeah. Well, hey, listen, let's lean into that subject.

It's not how you start. It's how you finish. I've been told that my entire life, right? I like you. Barely, I mean, I got out of high school, but like at a 2.2, right? I was just not a stellar student. Not because I couldn't. It was more I didn't care.

College, had to go to a junior college, right? But then, understanding this concept, it's not how you start, is how you finish. Worked my tail off. Got me almost a 4.0 junior college. went to UCLA, worked my tail off again, right? So I want to lean into just the concept of what you've done. Now, you've had an impressive career,

and we're going to talk all about the first business that you sold for $30 million and what you're doing now, which is super, super cool and fun to talk about. But talk about your finishing acts, right? Like, how important is to realize, like, it's not how you get started, but how you finish. I tell it to people all the time because I run into a young, people as well as parents. Sometimes the young people are like, I'm not where I should be at parents school. My kid's 25 and, you know, he's not, you know, the Spanish product. Then I go, he's 25. I go,

if life is a marathon, he's stretching. He hasn't started running yet. Relax. Amen. It's where you finish. And I also tell people, it's not how much money you make is what you do with it. I know people literally make a million dollars a year and they're 50 and live hand them out. I know people make $100,000 a year, and by time they're 40-50, they can retire already because they get passive income going. They understand generating wealth, you know, those types of things. You have to set yourself up to finish strong, but you can't finish strong without putting in the work along the way to allow yourself to finish strong. Just like in a race, you can't finish strong if you don't have the proper nutrition, if you don't have the proper training and miles under

your belts. You're going to have a hard time putting a finishing kick on. It's the same. thing with business is the same thing financially where there are certain things you put in place early that literally begin to pay off when you're there. You don't have to be a finished product, but you have to start formulating a plan and you have to reach milestones along the way that get you to where you want to go. I've always been the type of person that I believe in underpromising and over delivering, and I believe in, you know, delayed gratification, not in CEMA. Crime example, when I first started making real. little good money. My first company I broke out and started my own company. Everyone was like,

oh, you need to buy this, you need to buy that. And I go, no, I'm buying property. I'm buying stocks. I'm buying bombs. And I know some of my friends that were buying $150,000 Mercedes that, you know, three years later were worth 75. I remember I always had a company car. I'd never own an automobile to have registered my name until I was 32 years old. It's when I, after I kept saying to me, why don't you buy a little, you know, Ferrari or a little this or a little that because I was making good money when I worked for other companies before I went on my own. I said, I have a car. They go, you have a Buick skylight.

I go, gets me to where I want to go. It's like it beats the bicycle I had in college. You know, that's true story. And I, at one point, all my friends were selling me, you need to buy this style and ride. You need to do this. I go, no. So I took money when between the ages of 24 and 27. And every year, I was buying these little condos in Huntington Beach. and the Sea Spray condominium complex. I still know the name of it. And I bought one for 88,

one for 88, one for 89, and one for 93. And this is instead of putting money into a car that would have depreciated. I was buying these rental properties. I hung on to those for 15 years. I had them on 15-year mortgages and sold them all for about a $40 billion, each one for between 230 and 250. I took those and then parlayed one into two homes in Colorado Springs. I took another parlayed. Lade that into a four individual units in Dallas, Grapevine, Texas. I took another one and started my own company when I finally went on my own. And I took the other one and I just invested that in stocks and bonds. And when I really look back on those four condos that I bought, I turned, you know,

because back then you only had to put 10% down, 88 grand, 9 grand approximately. So I turned $36,000 into $20 million by not buying a car that was going to depreciate. By literally taking that same amount of money in $36,000, instead of buying a car or whatever, I bought four rental properties that I literally allowed to appreciate. So I control $360,000 worth of properties with 10% down, which was $36,000. they started appreciating 10% a year. So I literally started making back my entire investment every single year for 15 years running.

And it was insane. And I always tell people if I had the instant gratification, if I would own out and bought a Mercedes for $100,000 and put $36,000 down, 10 years later, I would have a car that was worth $30,000. Instead, I had assets that were worth, you know, tens of millions of dollars. It was, again, that desire not to have instant,

gratification. That was, to start creating generational wealth, to start really setting myself up for the future. I think there's a lot of this that goes on nowadays. It may have been a little bit different when in the time you were doing that. A lot of it is keeping up with the Joneses. I think it's very much so instant gratification, very much that. But also like, oh, so-and-so has this car, so-and-so has this house or watch or whatever. and now you're spending to keep up, and that's not a new concept.

How did you avoid that? Like when your buddies were like, bro, why don't you get yourself a car? And I have a car. It's a Buick. How did you not fall into like the Jones effect, if you will, like keeping up with the Joneses? I grew up in a relatively modest, we'll use that to her, modest background. And my parents used to always argue about money. I used to think to myself, if you have a lot of money, you always have a great marriage and a great relationship.

I'd later found out you fight over other shoot when you have a lot of money, you know. That's right. But part of it was the desire to escape that cycle of always having to do without and never having the nicest clothes, never having a nice home, parents always arguing about money. That really, really made an impression on me that I didn't want that to be part of my life, you know, in my adult life. and when I had children, that I wanted to be able to do really nice things for them. So I was able to escape that. Plus, I've always, I self-actualized at an early age, and I realized this, everyone's like, oh, you want to get to hottest chicks.

You've got to have the hottest ride. You know what I mean? And for me, I guess I'm just practical. You know, I went, do I really want someone who's hanging out with me because of the car that I've driven? And this started early on, because you'll laugh when I tell you this. I remember this distinctly. A lot of young men, especially my age, I'm in my late 60s, I'm 68, they grew up wanting to be a professional athlete.

They pictured themselves on the cover of Sports Illustrated scoring a touchdown in the Super Bowl or being on the cover of People magazine, you know, the sexiest man alive. You know what I mean? It's maybe we start being on the cover of Premiere. I looked in the mirror and I went, I don't think being the sexist man alive is in my future. But I go, I'm not going to be on the cover of Sports Illustrated, okay? I remember from being 10, 12, 14 years old wanting to be a businessman, wanting to start my own company, wanting security, wanting wealth, you know. But it wasn't wealth so I could have all this material things.

It was wealth so I would have less anxiety and I'd be able to really and truly do what I wanted to do when I wanted to do it. I tell people this, and I mean this with a thousand percent sincerity. One of the biggest benefits creating wealth is not to have 13 cars, 15 cars. I have a neighbor who has 13 cars and makes fun of me. He said to me one day, you know they only have one car? I go, yeah. He goes, why do you only have one car? I go, because until you can teach me to drive two at the same time, why do I need another one?

He started laughing. He said, it's pretty practical. I go, I'm a pretty practical dude, you know? Yeah. Buying those 13 cars, and every year they're going down. paying to register them because I have a nice car. I have a Mercedes 580 EQS. It's an electric car that pay one. It's beautiful. Yeah. But to me, I know it costs me $1,400 a month to register that, you know, to get my registration. I go, if I have 13 cars, that's $18,000 a year just to register

my cars, not accepting insurance and depreciation. I'm very practical. Even though I've done well and I have a lot of wealth. I know where I came from, but I know a lot of things I can do with that money, you know, like stops, bombs, you know,

different things. So for me, it's always about what do I want, not to make people think more of me. What's going to make a chick or my friend's envious of me? You could give a shit, okay? I know what I like.

I know what's important to me and I keep the focus there. Jeff, I wish we could just have that on constant loop. You know, listen, this world now, especially with social media, it is all about what you are not about. You are the outlier these days, right? You are the pragmatic. I don't need three watches.

I need one that tells the right time, right? I don't need 12 cars. I need one that drives because I can't drive more than one, right? Exactly. But that's not our world. And it's a shame. No part of the world. It's the opposite.

I'll tell you, I had the biggest trade up ever in the history of watches. So seven years ago now, exactly. The best most expensive watch I'd ever owned was a garment. So when I go out and run, I used to run marathons. There's 99 bucks. I don't give a shit. I look at my phone. I'd want to know what time it is. Okay. I'm just not a watch guy. One of my friends who I have been working out with pretty extensively at the gym lifetime fitness where I work out says to me one day, hey, you're pretty stoop. You know, you have any good stocks? Yeah, I buy the stock. Blah, blah, blah. And then the stock went down.

What do you think? She'd fail. I go, no, buy more. If you want, I go, buy more. So this happened like over a three-year career at a time. I go, trust me, I know this technology. This thing is really going to run. It ended up one of the tenfold.

Asked me one day, let's go to dinner. I said, okay, great. So we go to dinner. He goes, hey, let's go browse next to here. We were at Caesar's pilots in Las Vegas, you know, because I lived it full time in Las Vegas. And some of them. And we go in, and he's looking at watch.

So he goes, what do you think of this watch? here, we're just Rolex store. I go, that's real nice. He goes, what's the nicest watch you have? I go, Garmin. He goes, what? He goes, what? He goes, I swear to God. So he looks at me, and he goes, what do you think of this one? That one's nice. I go, but I like this one even better, you know, blah, blah, blah. He goes, would you ever buy that? I go, not in a million years. It wouldn't be worth it to me. I go, it just, it's not my thing. I don't have watches. And so he picks out a watch. He buys it. And he goes, he really liked that one? And I go, yeah, if it was 150

rather than 15,000, I buy it. He looks at the lane and he goes, I really did well on that stuff. I go, what would you do? He goes, I made a million bucks. I'm like, you made a million bucks? He goes, yeah. I go, you've trusted my recommendation that much. He's like, hell, yeah. He goes, I see where you live. I see what you do. You're smart fan. I started laughing. I go, I need one for each hand. If you made a million. We were joking, right?

Yes. So I have that watch, and I think I've worn it 15 times seven years. I'm just not a watch guy, you know. And so my son, he's a real estate broker, very successful. So he says to me the other day, you know, I need to get a really nice Rolex. It's just good for my business. You know what I mean? Like when you go, you're doing a presentation selling someone's, you know,

is $12 million home. It just looks better when you have a watch. I said, hey, here's a down payment. Is it what? Because they give you a guarantee when you buy a Rolex. You can always trade that in and get the full value of what you paid for on another Rolex. Is there that's yours? I go, I don't freaking wear it.

Like, is there what? I go, I want you to have it. I go partly because I don't want you dropping 30 grand on a fucking watch, okay? I opposite and raised you correctly. But now I think you're getting it for half price because this is your down payment. That's a true story. That's the closest I've ever came into an indulgence is someone purchased it for me. Now, do you find...

there's a there's a fine line of being overly prudent right and listen you're the prudent one relative to most of the world right i understand that but i'm do you feel like there's this like if you're um what what's the famous guy like from the story of um oh my god movies are made about him where he's like he pinches every penny and he's like a scrooge i mean even screwed yeah um i know who you remember shoot i mean like during christmas time uh it's a great christmas movie and sorry armor yeah i know who you're talking but you know there's those people that pinch every penny and won't spend a buck and they're you know i have a fortune and you just go like life i will tell you this i live my home that i'm sitting in right now as a phone studio is worth like

eight million bucks my home in southern cow i own homes summer nova and newport beach home of newport beach is worth six and a half million a dollar. Now that being said, I bought this one for 3.2. I bought that one for four. You know what I mean? So I did a month. But trust me, my houses are beautiful. My car, gorgeous. Last year I decided on my bucket list is I wanted to go to Japan because I've never been there and I love the culture. So I can first class to Japan. I stayed in the Hotel Lakota. You know what I mean? Which is it. Yeah. When it's something that's meaningful to me, I spend that money. Everyone knows. that knows me really well when it comes to eating, I eat healthy and I eat highest quality food possible. Where are you located? Miami. Miami. Do you ever go to True Foods Kitchen? I know

there's one in Miami. Of course. Yeah, yeah. There's one in Scottsdale as well. That's where they started. Boxed restaurant group in Scottsdale. So there's one, three miles from my home in Newport. There's one, four miles from my home here. You will die when I tell you. I eat once a day at True Food's Kitchen eat at lunch or dinner every freaking day. Okay. I'm here 51% of the time and 49% in California. You're the same situation. You're in Florida. No, they didn't tax.

I'm not giving 15% of my hard earned money to any state that, you know, for any reason whatsoever. Because I try to make almost all of my income to be capital gains, so I'm only 20%, you know. That's right. But I'm not going to then turn around and get 15% to a state. So I do spend money, but it has to be something that's meaningful to me. not anyone else. It's never image. It's that I go to sporting events. I sit on the glass. It's a hockey game. I support. Those are things I enjoy. And I don't sit through freaking take selfies and not enjoy the game because I'm busy live streaming where I'm at. I want to

concerts and the people next to me aren't even listening to fucking music. They're over there posting on Snapchat, Instagram and look where I am. I'm not going to get where I am person. You know, the only place that I ever think, look where I am is look where I am in my life with my son and my daughter-in-law, my granddaughter, people that I love. That's what you'll see me posting, pictures of my families, not what I drive, where I live, where I'm going. That's not relevant, okay? The amount of joy in my life is directly proportional to the amount of love I have in my life. I'm enjoying where I'm at and the relationships. Let's face it, I'm 68th.

I'm very well aware. I went to my 50-year high school reunion this year. There's a lot less grains in the outer glass, sand of grain in the outer glass, than there was, you know, a decade ago, two decades ago. It's partly about legacy now. What am I thinking, okay? Not only in terms of material things and generational wall, but what am I leaving in terms of legacy and teaching my son and my nephews and nieces

how to crop and live and not to enjoy your life? and how to be a decent person. Now, do you think there's so much to unpack here, you're such a brilliant human, and I hope everyone learns a lot from you from this podcast, but if there's nothing else, I think more people need to lean into to spend money on time, right, moments, events, not, you know,

and I'm a victim of it, brother. I'm going to sit here and I'm looking at my Rolex watch right here, right? I mean, I don't want to be, you know, so I could do better for sure. Yeah. It just, but I also lean into, for example, we go to Disney World probably eight times a year because I live here in Miami. So we go to Orlando and I have two young kids, right? I'm on the other side. I'm 44 and I started late and I have a five-year-old and two.

But so I say that because I really hope someone like yourself who's had a, you know, a $30 million exit. It's likely going to have another $30 million dollar. Like, not many people get. these exits, but you're pragmatic, right? You're reasonable. You're rational. To me, even I'm learning here and sitting here like, do I really need this car? You know what I mean? Little things. Because, Joe, if you do something different, 10 years down the road, you go, I could do that 10 times over all day, every day, just with the money I made from not having that instant gratification. Either way, I took my son, I had a year past at Disneyland every year when he was growing up.

And now what? Granddaughter, when she gets two or three, I'll do the same thing. That's the classicest amusement park ever in history. It's clean. It's beautiful. It's nice. And people go, hey, it's not cheap. I go, you're getting what you pay for.

That's right. Disney's, yeah. And I'm vocal about I hate amusement parks. Hate. Like it's a strong word. I mean every syllable. I mean it. Yeah.

But there is something when your children's eyes light up at Disney World. It becomes not an amusement park. It becomes like a, I don't know, an emotional journey, right? Like you are just, I'm all in the whole time. It's amazing. So I would agree with you on that. It is. When I first took my son there, it was like a kitty orgasm.

You know what I mean? Yeah. It's like, yeah. There's old, there's just everything possible. They're just, their heads are on a swivel. And it's like these characters of this and that's, my daughter-in-law took my, granddaughter there and she was eight months old. She was already pointing at Minnie Mouse and there's picture.

She's smiling. There's something about Disneyland. It's like crack cocaine to kids. There's no doubt. It's insane. And lean into this idea of like building. So let's even just talk about entrepreneurship. I want to start to get a little bit in your story.

Like the reason why I do what I do, I've never been a W-2 employee ever as an adult. I went to UCLA, graduated UCLA and I went straight into door-knocking sales. My family was thrilled, mind you. You know, and... Yeah, but I have been an entrepreneur from the day I graduated UCLA. And it is because I want to be able to create what I deserve. I want to put it on my shoulders. I want to bet on myself.

I want to go big. I want to experience an incredible life. And I don't want anyone to tell me what to do or not to do. But I will tell you, I would rather work my face off to have these season passes at Disney World because of what we're talking about. relative to anything else. And I don't care if people judge me and blah, blah, blah. It is the most important thing.

But it's because I come from a place of intention if I know what I wanted and I wanted to be able to have the luxury of being able to do that, right? And so I want to lean into you being an employee to start, right? You didn't get into the entrepreneurship world until a little bit later in your 30s, I think you said, right? Knowing your history.

Bridge that gap for us here, right? You're in W2 world. You're doing what? And then what creates this pivot for you to say, fuck this? I'm betting on myself. I got out of college, 22, and I went to work as a regular salesperson for a company called Cignote Corporation. They make banning, strapping, package, materials.

And I guess I was always one of these people that thought that people running companies were geniuses. Oh, my God, they were, you know, and the people underneath them were semi-genuces, you know, that kind of stuff. We'll get a year, year and a half. I've literally had this lightball blow off. I go fucking smarter than my boss, okay? And he's just here, and he's just my boss because he's 20 years older.

And, you know, it was seniority almost. I felt like I was in a union shop, you know? Sure. And he was sued to August. Okay, he gets an head on. I was like, whoa. But I was working in central Pennsylvania in Williamsport. I lived.

And I covered literally like seven counties by car. So I was putting 70,000 miles of year driving around, you know, calling on all these strapping brick companies and corrugated manufacturing companies and everything. And I remember after two years, it was an expertise. It was raw hunger. It was just, I desire. I was one of the best young salespeople of tariff. I was about to get a promotion. I was going to move to Annapolis Marathon. I went down, booked at, you know, the new area and everything. And I was my problem. I was all excited. This was 1981. And I remember I drove back to Williamsport and I was all happy. you know, some end, and I was opening my mail.

Because back then, they didn't have cell phones or internet or anything. Yeah. Open your mail, snail mail. And there was a, Paul Gerlock was the CEO of the company. It was an email from him. This was on a Friday afternoon. I was just getting back from an analyst. It was like, hey, dude, the fact the economy's really slow because 81, 82, things got really slow.

All promotions, everything are on hold and raises for at least the next year. I thought, man, I made it just in time. And it hit me. I go, wait a second. I haven't moved there yet. And my promotion doesn't take effect. I go, obviously that's still, I got promoter based on what I did. I'm still cover night.

But I had to wait until Monday morning to call the office to find out, right? And my boss was like, no, unfortunately, I go, one, I go, wait a second. You know, the economy might be down and, you know, the industry's down. But my performance was exemplary. I was up 20%, you know, and I'd never forget this. I was making like 24 grand a year. It's two years out of schools. Yeah.

Back then, I was the highest competent person in my entire family. You know, everyone's like, oh, my card, you got this great job. You have a company car. You have an expense account, blah, blah, blah. You get profit sharing. And I remember thinking to myself, this is fucked up, okay? Yeah. I had sold.

My territory was seemingly profitable, but I'm getting penalized because the economy is down. I'm not down. You know, this seems a bit unfair to me. So I remember carrying that thought and I go, I'm not sure I'm real comfortable in the situation. And I was waiting in the lobby of, one of my accounts, Stone Corrugated Container, Williamsport, Pennsylvania. And there was a Forbes magazine, a Fortune magazine. I started revealing, said the semiconductor industry, this is where, you know, they're looking for good young people and you're promoted based on, you know, your aggressiveness and your skills, not just on how long you've been around.

This sounds real good. It's all naive I was. I said, okay, I quit my job, a movie. I bought a one-way ticket to Southern California. I missed the semi-gagnon industry is in the Bayer. It says, Silicon, to me, I'd never been further west in Minnesota, you know, or in Detroit. I had never been on a plane. I'd never stayed in a hotel my whole life.

That's how it before we were growing up. So I literally moved after, I go, I missed by 400 miles. I want to get a job to the semiconductor industry. It is centered in the Silicon Valley. I'm on the other side of the state. But I did find one company that was based. It's called Hunt Chemicals, Southern California. California, I went to work for them. So I worked for them for a year. Then my boss there left and went to

another company and took me. So he hired me as his regular sales person. He was the district manager. He took another job as a regional person, brought me as a district manager, then took another job as a VP brought me. So he literally took me three separate companies. And then he left to form his own company and asked me to come be as VP of sales. And I said, you've taught me too well. I'm leaving to start buying him. So I literally learned from him. I used him as a mentor. But I also knew very quickly, I was as smart as him, you know?

And yeah, you did real good. And the entire time, I'll be honest with you, I was planning specifically to start my own business. And because I grew up in the semiconductor street, my first job was only two years. And I spent eight years in the semi-connected street. I knew it really well. I got in what was young.

So everyone needed. They were building these new factories. needed all these sub-connector engineers. I knew them all. Started the industry. So I literally started my company, and it was crazy. Because by that point, now, I told you, I left, you know, Pennsylvania, moves California, moving to California, making $24,000 a year. Now, fast forward, nine years, I'm making $200,000 a year with a company, car, expensive accounts. And all my family thought, oh, my God, this guy's Warren Buffett, right? I go, I'm leaving and start my own company.

You're life. Aren't you nuts? Oh, 90% of me business has failed. And I go, well, I'm in the other 10%. I'm not part of the 90%, you know? And I remember people saying to me, what is your contingency plan? You know, contingency plans are for losers. Okay. I already know I'll do whatever it takes to be successful. The question is what it's going to take. I'll do whatever it takes. Because to me, if I would have put a contingency plan together and said, oh, if things get bad, then this is my parachute, this is my off ramp. As soon as I had hard times, I'm going to go, oh my God, should I back out, whatever? You're jumping off. Fuck that, okay. My contingency plan was I need to work harder. I need to work smarter. I'm making it successful.

My very first year, and that was the year my son was born, and I was a single dad raising my son. So my very first year, I came across almost parallel. I made like 200 and some grand a year, which is perfect because that's where I were taking, you know? Yeah. within three years, I was making like six, seven hundred grand a year. Then I went over a mill. And then I was like, oh, I think I figured this shit up. You know what I mean? And so it went really, really well. And I never looked back. But I didn't have a contingency plan because I did not want to work. I was tired of making other people wealthies. I was tired of literally

be the guy behind the scenes and someone else was getting promoted and everything else. And, you know, one particular example, I'm aware. I took a tear. territory is the $2 million a year. And within two years, I built it up to $5 million a year. And my base pay went from like $140 to $180. And I'm like, wait, I've run in $3 million. Right. And I'm getting $40,000 of that.

I go, what kind of fraction is that point zero? You know what I mean? I'm like, wait a second. I need to be owning this shit, okay? I need to be doing that for me. And so I built this thing up. And then I got to a point, I had Lucas and I had diabetes. And I'm like, hey, I don't want to work until I'm 60 and die.

You know what I mean? You're not care of cheat of any lifespan in this world, even if you're healthy, let alone when you have that to deal with. So I always wanted to retire early and relax, you know, just to, yeah. So my son left and went to college, then sold the biz, everything. I'm like, oh, what I didn't even realize is being a single dad, raising him and starting this company, it's very successful, I didn't have that many offside interests. After a while, I'm like, what am I going to do 24 hours of day, seven days a week?

So I got involved and started my next door neighbor who happened to be a good, friend, my neighbor, my doctor. He's the guy who started promising. And he asked me to help him out. And he asked for my advice. Can I write a business plan? I invested in the business. Long story short. You're still just for, you're still running your company at this moment. No, I had retired. You have exited. So this is where you're like seven days a week. What the hell am I in there? It's six months. I'd only exited for about six months. And then, you know, he said, hey, I need your help. I started this company, blah, blah, blah. And I go, really? I go, I go, what kind of company? He goes, I developed a treatment for PE. I go, you developed a treatment for

physical education? I mean, I grew up in the 70s. P.E. He goes, no, no, no. It's premature ejaculation. You know, and I go, oh, really? And he goes, yes. It just so happens that about two weeks prior to that, I'm watching 60 Minutes segment on ED drugs. And they were like five or six billion dollars here in business. That's in legal, you know, Viagra, Seattle, Zavitra. But then, they said there for every legitimate table made there was two knockoffs in china and Mexico you know the fake stuff the they call gas station polar pills you know whatever sure sure I said to him I go how big is this market prepared to ED and I thought he was going to say 5% 7% he goes oh it's about 10% larger I'm like excuse me he goes it's larger I'm like what

one thing led to another I invested in the company they asked me to take over and run it and to be honest with that was bored And, yeah, it's, okay, we'll see how this goes, you know. And now fast forward here we got 15 years later, I took over the company, and we were doing $80,000 a year in revenue. And we're going to hit $15 million this year. We get over 13 last year. And we're now, how did you get that trajectory?

It's a lot of hard work, figuring it out. And sometimes people said to me, this is insane. How did you do a semiconductor engineering business and then a sexual wellness business? there is absolutely nothing whatsoever. I said, no, you're completely wrong. I think exactly the same thing. I worked very hard. I have good vision.

I treated my employees very well. I understood the market. I am not the type of person to go, I know better than anyone else. I'm going to create this product and drive people to it. I listen to people. What do you want, you know? And it was a fairly easy situation for me walking into this.

Because my friend and my neighbor had a high school buddy because running the company. And he literally, instead of looking at how Viagra Salvatio were successful by having medical credibility playing on that, he was doing infomercials. And literally, it was a case study in how not to run the company. It was clearly like, let's take other companies, been unsuccessful and schlocky and fly by night. you know what I mean, snake oil companies. Let's copy them so that people have the impression that, oh, this is one of those. So when I took over the company, they didn't have a lot of sales, and they were literally selling stuff for $9.99, buy one, get one free.

Yeah. I took over the company and I repriced everything at $59.95, no discounts under any circuit. People were like, what? Are you nuts? We can't sell it at $9.95. I said, you can't sell it $9.95 because you're signaling people, not. to try it, it doesn't work. We sound like a gas station pill.

People that are trying it are buying it and rebying it. What you're doing is literally convincing 95% of people. Don't even get it a look because you're positioning it like it's a schlot. So I turned the company on its ear and made it successful because we had value. And I wasn't a visionary. I'm street smart and I'm very savvy. And I looked at Viagra Salis Lapidra. The reason they're successful is because they got this medical credibility.

Doctors, you know, did clinical studies, clinical trials, looked at the results. I go, this shit works, okay? And then, let's face it, I want to dispel one myth. The idea that are people that use ED, that's $7, $10 billion a year of working. So to everyone with ED, are you kidding me? And the people that use, look at stairway, you know, production. There's a hundred times more steroids produced in the world. There are people that actually have four motor deficiencies. Everybody wants to feel like they were 18. Everyone wants to feel lower

body, fat, higher muscle tissue. You look at every area of our lives. Most men, when they get to be 45, 50, 60, they lose some percentage of sexual function of just aging, but they want to perform and feel like they did at their peak, whether it's 22, 25, 30. So I realized there were two different segments to this particular market. There was the people that had hardcore, you know, premature ejaculation. It was medical. And there were people just go, I want to last longer. I want to, you know, I want to, you know, last longer to satisfy my partner, that type of stuff. So I segmented our advertising. I got really ingrained in the medical community. So we have a lot of doctors who refer people to us. But then at the same time, I wanted to make sure that people

just wanted better intimacy that we were also reaching them. So we have. one, you know, campaign that's geared more towards recreational intimacy and one that's geared more towards you have a physiological issue. And what I tried to do is take the shame on it, okay? It was just when talking to people, it was like so many people were embarrassed because comedians and movies, there's his old wives tales that, oh, you don't care enough about your partner to satisfy her else. And it was like, you're not mentally strong enough to last law. What? You know, there are legitimate physiological reasons why a man rapidly or prematurely ejaculates, hypersensitivity of penile nerves, prostatitis, low testosterone. So I went on this

campaign doing podcast and serious radio interviews and even on our advertising said, would someone with diabetes ever be embarrassed about taking insulin? No. Would somebody that had cancer ever be embarrassed to use chemo. No. He said, why do we have this embarrassment or shame about using something to make you better at bed? The answer is you should. So it was common sense. It was hard work, be receptive in analyzing people that were using our products. We have an interactive feature on a website. It was called Olar, where you can literally have a thing that the front of has a question. They pops up and you can see where they're from, which pages are navigating through, what they use, to find us.

I would work that function two hours a week, me as a CEO. And people would freak out, they go, you don't have enough people, I go, we have plenty of people. I need to know what questions people are asking. I need to know customer satisfaction. I need to know how people are finding this. If a particular podcast is really successful, I want to know about us. If a particular physician is referring a lot of people to us, I want to send him a thank you, you know, and say, hey, because nothing's rewards and spurs more positive behavior than positive reinforcements. So that if a doctor referred

a lot of people, if I say, hey, by the way, I go, really, oh, great, I'm really glad people are matriculating to that. So I can't thank you enough for reaching out. I go, no, I can't thank you enough for helping us. You know, it's like, this is our lifeblood. And so the same principles take place. You've got to work hard. You've got to work smart. More importantly, you have to be in tune to what it is your mission is. What differentiates your product? What makes you better than your competition and leading to that?

You also have to self-analyze and go, what are our weaknesses? And then shore up your weaknesses. They have that saying about a chain is only as strong as its weakest link. That's true. And for example, I'm flying home from Southern Cal back here one time.

And, you know, I'm really friendly. I sit next to somebody on a flight. And Joe goes, oh, how are you doing? I go, great. He goes, you're going home or you're going to visit Vegas? I go, well, it's kind of a little bit of both. I go have residents in both places, but I'm going back to my, oh, really? We start talking. He goes, what do you do for a living? I said, well, I'm the CEO of this OTC medical company. And he looks and he says, really, what's the name? But I said, it's called Promesit. We make a treatment for premature ejaculation. And he has this freaking visceral reaction. It's like, whoa, what? And I said, oh, I said, sometimes people get a little bit shocked at the nature. He goes, no. He goes, he goes, I've been to your website. I'm like, what? He goes, I've been to your website. I go, really? And he goes, yeah. And I said, are you a customer? And he goes, no, I didn't buy the product. I go, well, just out of curiosity. I go, what made you come to the West? He goes, well, I was afraid that it might transfer to my wife and, you know, make her numb or whatever. I go, well, no, our technology

actually doesn't numb you. It just gives you more control. And I did this thing. And I came back next day I said, you know, off my whole marketing team. I want ASAP. Let's have a Google chat. you know what I mean? And we just think. And I go, you know, we're so familiar with the fact, because that's our big differentiator that we don't transfer. I don't think we lean into it enough on our site. I sat next to a guy on our plane that totally coincidental was familiar with our company, had gone to our website. And sure enough, even though we know it, it's kind of been the fine print. I said, at needs to be in bold on every product detail page, on every, step of the organ process, you know, you will not feel numb. It doesn't transfer your partner.

And that's the kind of thing that some cases you have to do self-evaluation. You know what I mean? And you have to say it. Because you get into this theory, everyone in the company knows it. And you almost assume everyone else knows it. But the majority of people coming at a psych line have no idea. So it's a prime example how just by being in tune, being friendly, always being on the lookout for ways to improve your company can allot something that you had no idea that was even a deficiency in your company. The the pragmativeness of you as a human, but then how you went about taking totally like could not be more drastically different industries. Oh. And starting these companies, the one you legitimately started from scratch, it was just

you as a salesperson that grew into a $30 million empire that you exited. Now coming in and basically funding a company and then taking the reins of that company because it was essentially a dead company. It wasn't really doing anything. Yes. And leaning into what looks like. I mean, this year, you projected to 15 million, which would give you a multiple on an exit. You pragmatically just took drastically different industries and took your skill set and understanding what the consumer wants. Exactly. And then framing the business around the consumer. Absolutely. And I did alter. I ran both companies in exactly the same patch.

Exactly. We get great treatment from all of our vendors. And the reason is I treat my business the same way I treat my personal life. And growing up, you know, hearing disputes over money and oh my God, the credit card bills are out of control. I literally have never bounced a check. I've never paid a finance charge ever in my entire. When my bills come in, they go out the same day.

Almost everything. You know, payment now because when I was younger, yeah. You know, but everything is I don't want to pay. Our company has absolutely exemplary credit. Some of our suppliers would go, I freaking got paid the day after I sent you the invoice. I go, well, it would have been the same day if you would have sent it earlier than a day. And I laugh because then some cases when I need a little bit of a favor, you know what I mean? Yeah, you give him a call.

They're like, that guy's full. Okay. I don't ever have to chase him down. You know, I never try to grind. I try to create win-win situations. I get that with my recruiting business. I do my engineering business. I do that in my business right now.

I realize that the win-win scenario is what you have to create with your partners, your customers, your suppliers, everybody. You want to leave enough on the table that if I have to go renegotiate and find new suppliers for every single one of our components every single year, we're not going to have a stable manufacturing process. We're not going to have a stable quality or anything else. What I want to do is price my product competitively, but I want to bring value. We're never going to be the cheapest. We're going to be the best at a reasonable price so that someone says, for my intimacy, whether they're using our vitiflux or our delay spray or our gels or our lube or our female arousal gels or whatever, hey, is it worth an extra $1.73 per episode or per session with my partner?

If the answer is no, I don't afford that. You're not in our target base, okay? I know for me that my intimacy, if I have to pay $1.73 or to keep a dollar, it's well worth it. Especially at my age. You go, I can have four or five neck and so tonight. You get to be my age. Okay. Trust me, I need after each episode, I need invite sleep, three bills and work out, everything else.

Each one has to count. You know, it's like, intro right is very, very important. Yeah. Oh, God, Jeff, you're great. Listen, first of all, let's talk, let's everyone, I have listeners, men and women alike, the name again, and let's get them to the website if they have any interest. The website and the name of the company is Promescent.

P-R-O-M-E-S-C-E-N-T, Promesant.com. Promesant.com. Let me tell you something really important. Yeah. We're the best-selling sexual enhancement products on Amazon, our delays break. We're in Target. We're in Walmart.

We're in CVS. H-E-B or in Wegmans, we're in Meyer, we're everywhere. But I always tell people, start at promessid.com for this reason. Number one, I want to make sure you're buying the right product, and I want to make sure you're using it correctly. We have doctor testimonials that'll tell you about the product. More importantly, we'll show you how to use them, how to dose them, and everything else. So my goal, and this has been my semiconductor business and my Promesivist

follow the exact same model. every single year is our best year ever. And the reason is we're not looking to sell as many products as we can, as quickly as we can to a bunch of people and not having any concern or care whether or not they work. Our goal is to find people to educate them and make sure they're using the right product for the right reason to get repeat business. That's the beauty of this company. Our repeat business is insane because our products work. And iPad people call me up and go, hey, I invented this product, you know, let's put it on your website. You can private label, blah, blah, blah.

And I go, send me a sample. We have to try and use everything, okay? And I'll say, it's really not that effective. It's like, me. And they'll go, yeah, but there's a demand for this. And this, I go, you think I give a shit about that? It's taken me 14 years to build this trust and build what we have. You think I'm going to sacrifice that?

We can make a million dollars in one year on some shit product. When we first got away from our delay spray, well, I didn't say get away, added to it because it's still our number one product. We added lues, and then we added these metric oxide supplement for, you know, better blood flow. And we added female arousal gels and vibrators. And every time everyone would say to be, well, you're not known for that. I go, trust me, people love us and they trust us. And when we first introduced lube, it was like, oh, first 100 customers, we sent out an email and said, well, gave you the confidence to buy lube, we were generally known as a delay spray company.

it was on this site, it was top quality you guys would stand behind 100%. Then we added female arousal gel who won something for women. Same thing. We knew it was on this site. Then I remember when I first started developing a lineup of proprietary vibrators, people go, oh my God, that's a bridge too far. That's an electronic device. I go, no, all of our people are sexually active.

They trust us, they like us. Every single product that I've introduced is as good if not better than everything else in that space. That's our mantra, okay? we're not going to develop a product unless it's as good, if not better, it's in that space. I don't care how big the market is. I'm not going into something just to be a Me Too product. So I remember they go, oh, that's a bridge too far.

That's electronic device. And those took off right away. And I said to people, people trust us, people like us. So we developed this nitric oxide supplement. It increases blood flow. It has non-sexual benefits, too. It decreases body fat, increases lean muscle, but it also increases libido and arousal. Oh, that's a supplement.

but that's totally different. I go, you think our customers who are buying our products for better sex aren't going to want, trust me, it took off immediately. And people were like, how did you know that? I go, I watch my customers. I literally know their behavior and I talk to them. And I've had customers that say to me, because I asked them, what else would you like us to carry?

Because people said to me, I get everything here, my female arousal gel, you know, my lubs, my vibrators of this. But nitric oxide, I saw. was, can you develop? Yeah, I listened. I wasn't a genius. I didn't go out and decide this. We're going to think, I have ears, okay? I have a brain. If someone goes, I'm getting all my stuff here, but I would like to include this, and I know that sexually active people are using that. I'm going to see if I can develop something that's at least is good, if not better. And if I do, I'm introducing, okay? And it just so happened that that was

another big hit for us. So it's the same thing I did in my semiconductor business was I listened to the people that were paying the bills, the companies that were using me to staff, you know, as they were building these new facilities. Hey, I'm doing all your semiconductor epitaphial layering engineers and reactive. What else do you need? Oh, we need some equipment to. Okay, great. Let me go find, you don't know. It's a matter of not thinking that you're God, not thinking that you're educating the masses, okay? I consider myself to be almost a clearing house of information, okay? I'm in between doctors or customers and all these people, and I'm hearing all the feedback from doctors. Here's what we need. Here's what, you know, blah, blah, blah. And I'm interfacing with the customers. I was

introduced at this big medical conference and the gentleman who was the president of this society says, he introduces me, says this is probably a premier expert on premature ejaculation, probably in the world. And I remember I got on stage before I start speaking. I, I said, hey, just a point of order. If I get in a train wreck or car wreck on the way out, and don't put that as the epitaph on my tombstone, but an asterisk and an explanation, you know what I mean? Everyone started laughing. And I said, there's a reason for that, because most doctors to treat, you know, PE also treat ED, incontinence, prostate issues,

and they're looking at it from just a medical point of view. I talked to doctors and patients all day, every day, and therapists. So I kind of have this worldview. And it was the same thing with my semiconductor business. People were paying me for my knowledge, okay, because I talked to everybody. And as you can tell, I'm not very shy. You know what I mean? And love, to me, I'm the type of person that I'll go to a restaurant.

I'm watching a football game, sit at bar, having lunch. By the time I leave, I have three new friends. I take a flight. I have three. I'm very curious about other people's life experiences and how it relates to people's behavior. One of the things I'll tell any potential entrepreneur, I never, ever look at actions. I look at the motivation behind the action. Sometimes people go, oh, my God, you read people.

You know what they're going to do because before they do, I go, I do. They go, really? And I go, let me explain something to you. If I understand the motivation of what caused you to do what you did, I will know what you're going to do next before you do because I know what motivates you. I know what action prompted that behavior. So if I see the actions around you, I know what your behavior is going to be because I see it. Too many people are totally reactionary. All they do is look at a behavior.

That's either bad or that's good or that's this or that's that. I look at the motivation behind the behavior. What prompted the behavior? Then I know if I see that behavior again, I'm going to see that reaction again, but 99% certainties. So I tell people, it's called layering. Strip back the layer. When you get to the core motivation behind a person's action, you will know better than them

how they're going to react under stress, under pleasure, under any situation. And it's not that difficult. You just got to listen. You just got to listen. You got to listen and then say to yourself, what did he just do? Then you say to yourself, what caused that? Sometimes ask him, you know, what prompted? Oh, well, this rebund.

And then you're like, okay. And all my employees, they always laugh because they go, I can't bullshit you. I won't even try. You know what I mean? Yeah. Trust me, I've been there, done it. It's not that I'm not smart. I've got a lot more years on the planet than you because all my employees are half my age, you know?

Yeah, yeah. You know, my son will say to me sometimes, you're so wise. I go, no, I'm just observing. And part of that comes for being on the planet 68 years. No doubt. I'm not here with blind, you know, blind, depth and dumb, just wandering through light. I don't do anything without studying, without taking a look and go, what's up with that? You know what I mean?

Yeah, yeah. Being curious. Being curious is really important, right? And that tends to wear thin as we go through life because life tends to beat people down. You almost don't want to be curious. And you have that youthful vibrance of always being curious. And the reason why I'm bringing this up is I really want the listener and the viewer to understand. We're not just sitting here talking about, you know, sex drugs.

We're talking about like Jeff and what he's built that is replicable for all entrepreneurs. And yes, promescent.com, please go. Obviously, if this is something you're interested in, get to the website. But ultimately, Jeff has curiosity. Jeff has sold businesses. Jeff has started and has another exit. He's grown an $80,000 company and a $15 million a year company

with likely an exit. Curiosity, listening, asking questions. That's what moves the needle. And people need to rewind this whole episode and listen to all that. Pragmatism, common sense, right? There's these things that keep coming up per episode with all these people that have extraordinary results.

They're common. These threads are common. within these individuals, and I want all of you to listen to that. It's absolutely fact. I had a girlfriend one time. She said, you know you remind me of? And I go, who? She goes, curious George.

It's a little book for kids. Yeah. He goes, there's nothing that you're not curious. She goes, you know how many times you walk yourself out on that ledge? Absolutely. But you always find the way back. You know what I mean? And I said, sometimes you've got to go all the way out on the led to see what's really going on.

You know what I mean? Like, if you just stay. back and stay safe, some cases you don't get what you're looking for. I said, but I do. I have very strong confidence that I can always get my way out of whatever I get my way into as long as I remember the path, you know, that kind of stuff. That's right. That's right. Having that curiosity is knowledge. Having knowledge is power. Having knowledge. Right. It allows me to take control of my life rather than my life control me and I just feel like I'm in this storm and I'm getting blown all over the place. I like to feel like I had strong stable footing and I'm following a pack that I'm

charting and I'm not being blown by the wind back and forth and who knows where I'll end up. I know where I'm going to go. I follow. I chart that path and I like to know that I'm the master of my own domain. I control my own destiny and knowledge is what gives you that ability. That is Jeff. Fabrums. Promescent.com. Promesit.com. Go check it out. This has been an incredible episode. I'm Justin Colby. This is the entrepreneur DNA. And if you think a couple people need to listen to Jeff's wisdom, but might need to check out Jeff's company. Make sure you share this at the least two of your friends. Jeff, you've been great.

We'll see you guys on the next episode. Peace. Pleasure.