The Entrepreneur DNA - Thriving in Turbulence: Resilience, Adaptation, and Growth | Kent Clothier | EP6

Episode Date: February 5, 2024

Kent Clothier and I discuss entrepreneurship and coping with economic uncertainty, emphasizing the importance of focusing on day-to-day operations, resilience, and surrounding oneself with experienced individuals. We encourage setting realistic goals, visualizing success, and taking action, while cautioning against perfectionism and unrealistic expectations. We also stress the significance of living in the present, gratitude, and taking bold action. 

Yo, yo, what is up, Entrepreneur DNA family? I'm here with what I consider one of my closest friends, a big brother to me, someone who's brought me through the real estate space for well over a decade now. My brother Kent Clothier is here. What is happening, dude? What's happening, my man? Well, I'm excited you were able to find some time.

You are a busy cat, but you, as always, are here to help me serve my community and shine some light on the people. And this is a special episode because it is right up what you have made a big impact on me for, which is becoming a business owner, being an entrepreneur, riding that roller coaster, right? The ups and the downs. And you have recently really specialized and taken to heart kind of this helping business owners become a true CEO, right? And I think that's something that I want to highlight here on this

episode and what that kind of looked like. And for all that don't know who Kent is, I encourage all of you guys to first go follow him and all the platforms, Instagram, Facebook, just everywhere, just to get to know how powerful this man is. I can't tell you how much he's meant to me, my business journey, my entrepreneurship. So listen up. This will be a good episode. And by the way, he will fucking keep it raw and real. There's no doubt. That's what he's known for. So let's dive into it, dude. I think something that has been a common theme, specifically as we record this, is everyone's a little weary of the economy. And owning a business and running a business and doubling down on marketing and spend and cost and those type of things.

How are you looking at the economic state right now as a business owner? You run many businesses. How do you look at what's going on real time in the world right now? You know owner. You run many businesses. How do you look at what's going on real time in the world right now? You know, I simply don't care. And the reality of it is, is if I spent time, you know, looking outwardly as it relates to the economy, as it relates to, you know, let me, let me just say it this way. There are certainly a lot of businesses that are dramatically impacted by what happens, um, you know, in the economy, right? If you're in the, if you were in the, if you owned grocery stores, if you own any kind of retail, if, if you were owned a real estate brokerage right now, if you were selling, uh, used cars,

I mean, there's all kinds of things that for sure are impacted of the owned, you know, local banking, but, but my particular businesses and what I run, um, I have found that largely consumer sentiment, customer sentiment does have an impact, but I specialize in working with high level entrepreneurs in in my businesses now that are designed the way their businesses are designed, the way my business, they are designed that, hey, good economy, bad economy, somebody's still transacting. Things are still happening. Money's still moving. Deals are still being done.

I think people get caught up in applying the macro and trying to make it fit into their day-to-day business. And it has a direct impact on their sentiment, their belief system, the actions they're willing to take. And I've never found that, or I shouldn't say never, but I haven't found that over the course of the last probably two decades to be anything that in the end is really relevant to me. And here, I'll give you an example. So if you look at it, even if you're in the real estate business right now, and you own a retail brokerage, the entire housing industry has not shut down. There are deals still being done, tens of thousands of deals being done every single month. And so if you go looking for reasons why things are bad, you will find them. But if you go looking for reasons why things are still progressing and they're good, you'll find that also. And so I just find that, look, go separate fact from fiction.

And if I wanted to sit around and say, oh my God, I'm reading in the papers that the market is down 20% and all this kind of stuff. Well, when you get very local and you realize if I owned a retail brokerage and it does 100 transactions a month and my business is down. And my business is down to where I'm doing 60 transactions a month, I'm down 40%. Well, then go look at the actual market. You know, I've done this several times ago. In the actual entire market, your entire MSA where you actually operate, how many total transactions? Oh, well, there was 12,000 that happened. Okay. So you were, or the 12,000 used to happen. Now it's down to 10,000. Okay. So the whole market's down 20%. You were a hundred transactions of 12,000. Right. Now you're 60 of 10,000. Any way you cut that, that's 940 opportunities or 9,940 opportunities you did not get right and so there's still plenty of room for you to go get yours you just might have to fight harder than you've ever fought you might have to do things that are that are not necessarily the way you've

been operating up to this point you might be more aggressive on marketing you might have to get you know really get very serious about going and turning it up in the business, but allowing this macro newsfeed to suddenly convince you that there's no opportunity. So therefore you're managing the business different. You're taking different actions. You're being let more risk at birth, whatever that is. The myth becomes the reality real quick. If you just look at it differently and say, last time I checked a hundred transactions out of 10,000 is still, there's still plenty of room for us. We just got to fight harder. You know, that gets to be true also. So you get to decide what's true in a good economy or a bad economy. That's my, that's the way I look at it.

When you're known, you know, for those that do know, you're known for your saying motto, mantra, fricking everything, everything right which is fuck average be legendary yeah and that is a mindset as well right that is uh you are going to look at today's economy and you get to make the decision are you going to go and adapt and go figure out how to go get and recapture those 40 leads because there was in your example 9 000 other transactions done um but talk to us what that really means to you and what that should mean to anyone hearing you say that um look i mean this is the the here's the way that and again with age comes wisdom right with with you know um when you get when you gain a certain amount of wisdom, when you go through the school of hard

knocks, you begin to understand what is true and what is not true, right? And so here's what I mean by that is that I've come to a place in my life now where I know that hard times create hard people. I know that challenging times create, bring out the best in me, right? And so in a fucked up way, I look forward to anything when the business gets a little challenged because I know it's going to bring the best out of me. I know it's going to,

this is where our company, where our organization will actually shine. You can count on your competition's mediocrity. When the vast majority of business owners, the vast majority of people out there are not educated, they're ignorant, they're just kind of going through the motions, they're making some money, but they're not really running a business. They're not doing anything strategic. They're just chasing. chasing, when you know that is a fact out there, and you know that when they get in the headlines or they start buying into the BS, that they're going to start pulling back a little bit and pulling down. Well, that is the exact moment where I want to be pushing it because it allows me to

create this massive gap in distance between anybody else. And that kind of thinking has always served me very well. Now, as it applies to to business you know that's just one tactical thing but as it applies to business is that you get to a place where you actually look forward to bumpy roads right not only because of that but because it it you know as warren buffett says when the tide rolls out you get to see who's swimming naked right that's right um real easy and challenging times to figure out whether you've got what it takes or not. And either you do or you don't. Either you're ready to crawl up in a ball and play the role of a victim, or you are absolutely up for the challenge and you will be the victor. And I just believe it is the perfect opportunity to get the best out of yourself. I

mean, if you were going to be an amazing, amazing fighter or MMA fighter or whatever, there's only one way that's done. And that is you must get in the ring and you must get the ever-living shit beat out of you for months, you know, every day for months and months and months on end, years on end before you would ever even expect to be sniffing around being called great. You literally have to get punched in the face over and over and over and choked out and bumped and bruised and black eyes and broken noses and bloody blood everywhere. That's just part of the process to becoming great. It's the only way to do that. Business is no different. Like if you want to be great, then you actually have to go through

things that make you great, that bring greatness out of you. So these, when it gets a little choppy, then this is when you get the opportunity to, you know, sharpen that ax and become great. There's a common thread. I've interviewed, you know, a handful of people now and wanted to make sure you were part of this initial launch of Entrepreneur DNA. But all the interviews so far that I've done, everyone has a common thread. You have it and I have it. You not only need to eat shit to get to become great. I mean, you have to lose it all. You have to go to a real dark spot, right? And I'm not trying to be overly dramatic about ending your life and all that necessarily, although that is also somewhat of

a common theme. I'm talking about you need to really lose it all financially, like really crumble. Tell the example. Look, I don't know if I agree with that. I tell you, I don't know that you have to do it, but you have to be smart enough to be around people who give you the correct perspective. And a lot of times when you're around the right people, that perspective that you're gaining, that knowledge and wisdom you're gaining yourself with really smart and wise people who have experienced something that you're trying to avoid. And what that wisdom gives you is the perspective. You know, when you have a healthy appreciation that you can lose things and that, you know, uh and it won't kill you right like hey it's okay to push all in it's okay to go hard in the paint it's okay to to you know make logical well-informed decisions but that are decisions that are at some there is a level of risk in them when you're trying to bet on yourself and you're trying to go big but but I'm willing to lose, but I would rather avoid it because I've gotten enough wisdom from people that that's not a fun process and it's not fun

to get back and it could take a decade or longer to get back on top, but I'm willing to. And I, because I know it won't kill me. In other words, I want to be, um, I want to have a much bigger fear of regret than I ever have of losing. It's that simple. And so when you get around people that can kind of walk you through that, you know, guys like me who have lost everything and had to fight my way all the way back, right. And absolutely should have filed for bankruptcy and definitely had thoughts of thoughts of killing myself and all kinds of bad shit. And it was a really, really dark time in my life 23 years ago. But now, I guess 20 years ago, now I'm so, that experience has made me extremely powerful. In other words, at the time, never felt like that. But now when you get, you know, 20 years down the line and you realize that that one thing gave you so much power because in your darkest moments, you found your way back and you found not only found your way back, you found your way, you found a, you turn that into fuel at your back, the wind in your sails to turn it into an empire. 20 years later, you begin to really

kind of buy into your own bullshit. And it's not that I'm fearless. It is that I have a much bigger fear of regret. And back then I had a fear of failure. I had a fear of judgment. I had a fear of falling down. And when I did all those things, and when I did fall down and I did get judged and I did get laughed at, I did have to deal with the ridicule and the shame and all that kind of stuff. Guess what? I'm still standing, bitch. That's it. Like I have nothing to be afraid of. What I need to be afraid of is regret. What happens if I don't go for it? What happens if I don't fight for my dreams? What happens if I don't bet on myself? What happens if I don't, you know, make that investment in myself

to get around badass people or to get the education or to get mentorship or to invest in this marketing or whatever it is, it's the thing that seems kind of risky. What if you don't do that? How's anything going to change?

That's power. Yeah, what are your options if you don't do that? How's anything going to change? That's power. Yeah. What are your options if you don't do that, right? And that goes back to your saying, right? Fuck average, be legendary. Well, you don't get to legendary if you don't go for it. I remember. And so, listen, you have been able to empower a lot of other entrepreneurs with a simple idea of what's your why? And I don't want to get all West Coast woo-woo on everybody, but I think you have a very strategic way to help people understand that. That isn't like, oh, I do it for my kids, which is every parent's answer, right? You've said this to thousands and thousands, tens of thousands of people, and everyone says, I'm doing this for my kids. But let's walk them through a little of the strategy that you help people kind of walk through to help understand

what is their perfect day? Why are they doing this? What does it mean for them to do it? What do they really want in the end? You have a very good way to walk people down that path that I think would be important for this episode. Well, I think, look, you know, the big, the big thing for entrepreneurs is, you know, everybody goes through the same phases, right? You have to go through this hustler phase where you're basically just trying to solve the income challenge, right? And I'm sure a lot of people on here are going to be in that phase where, man, I just need to make a hundred, 150, $200,000 a year. And then I'll, okay, well that's phase one. And then, you know, there's this next, next phase where I'm going to get, I need to start the process

of turning it into a real business, which means putting people in processes and all these things in place. And, and, you know, why do people do that? A lot of times people think that they do it. And to your point, they do it just because it's kind of the next box to check versus doing it with a, on purpose, with a vision very intentionally. And what is the outcome you're looking for? And I'll tell you that most successful people, the outcome they're looking for is not that I want to own a big business. The outcome they're looking for is I want to control time. I want to be able to do what I, you know, I started this thing to create financial freedom and financial freedom directly equates to time freedom. Uh, if I have financial

freedom and I'm going to get paid, whether I show up or not, then suddenly I get to control time. I get to spend it with my kids. I get to go and spend it with my church. I get to travel the world. I get to do all the things that actually matter. And I get to do them when I'm healthy enough to do them. Not when I'm 65 or 70 years old and, you know, got a wheelchair and a cane. I can do it now. And so when you first frame it like that and think about why are you trying to scale this business? What is the point? Why is it not good enough to just be a higher income earner? Well, it's because I want to control time. And if I'm just trading time for dollars and being the hustler, that's not freedom. All right. So now let's get really focused on why we're trying to do this. And because there's going to be levels of risk.

There's going to be plenty of times when you, you know, I've got sleepless nights and you don't want to do it. You want to give up and all, you know, go back to the fighter analogy. You know, plenty of times when you're getting the shit beat out of you and you're back in the corner, like I'm out. I don't want to do this. And you got somebody in your corner, the coach or whoever, like, no, you got to get back in there. Remember why you're getting the shit beat out of you and you're back in the corner, like I'm out, I don't want to do this. And you got somebody in your corner, the coach or whoever, like, no, you got to get back in there. Remember why you're doing it. So you have to arm yourself with the mental toughness. And part of the mental toughness is getting down into the weeds of why are you doing it? What's the purpose? Why am I actually doing this stuff? And,

you know, we've all heard this kind of attaching the why from especially from a man's perspective when you can get the why to be very emotional for you um you know why am i doing this and you keep asking yourself why am i doing this well i'm doing it because i want to build a business why well because i want to really have some time freedom why well i don't want to miss my kids growing up why well you know my dad or my mom was never there when i did it why well i said that and when you just keep going drilling down at some point if you keep asking yourself why and you're and you're honest with yourself you're going to hit something that is going to be painful and when you hit that emotional pain that becomes fuel and okay now i understand exactly why I'm doing this. And now I'm going

to use that as ammunition, as a weapon, when it comes down to why, when those gut check moments come up. Why am I doing this? Well, I want time for you because I want to spend time with my little girl because, you know, my parents weren't around and they had to work their out. Like whatever that thing is, you're just going to drop right down to it. And it'll take you instantly, you know, our brain is designed to create these synapses, these, you know, express freeways, if you will. And when you give your brain something that basically says, when this question's asked, this is the reaction, suddenly that is the exact thing we need to snap out of it. Right. And so that becomes kind of, you know,

the why behind it, but, you know, to go much, much further on this one topic, right. This is all on basically the fuel and the why is if you were, if you had to live the exact same day over and over and over like groundhog day, then, you know, I would tell you to sit down and write out or voice record in your phone exactly what that day would look like. Who would you spend the day with? What would you do when you woke up? You know, what would you eat? What would the, you know, what would the air smell like? What would the room look like? Where would you spend the time?

Everything. What does a perfect day look like? Because if you had to live the exact same day over and over and over again, what would be the point of it being anything less than perfect? And anybody that got on here and said, well, I would go to the office and do that. You're full of shit because you would never do that in your perfect day. You would absolutely. What is perfection look like? Oh, well, I have my perfection. I would be a rock star and I would have, you know, 10 hookers with me. We'd be flying around the world. Okay. Well, that's your version

of perfect man, whatever you want to do. Okay. But whatever perfect looks like is what I'm talking about for that 24 hour period. And you want to record yourself, um, talking through this and you want to record yourself. And there's two rules to do this very effectively. I want to know what the perfect day is, or you want to know what the perfect day is. Number one, number two, you need to speak it in the affirmative. I am doing this. I am not, I will, I am doing this. I am am with these people i am going out on this boat and we are cruising around like describe it as if it's happening real right that's very very important and then equally you want to be as detailed as humanly possible and again if you want to write it out and then record it do it that way now there's a reason there's a logic behind all this our brain thinks in images and pictures and movies that's the way

our brain like nobody here i told you to imagine your best day ever you're thinking words like you're thinking about a beach and palm trees and coconuts and you know whatever it is right we think in images and our brain naturally is looking for that it's craving the images right and especially our subconscious and so the way this works is that your subconscious has a tendency or tendency is absolutely making millions of decisions every day in billions of a second, right? For me, moving my hands like I'm doing right now or blinking my eyes or my heart beating or whatever. Your subconscious is doing all this kind of stuff. And now your analytical brain is just trying to think about what am I going to say next and all that kind of stuff.

And so your subconscious is so powerful, but it doesn't think like our analytical side of our brain does. What I mean by that is that our subconscious seeing is believing. It is not, your analytical side of your brain has one job. Don't fucking die. It is designed to just keep us all alive. The other side of your brain is just go, go, go, go, go. And it's, it does, it does, it cannot distinguish between what is real and what is not real. And it is so powerful and it is effectively so dumb to that that whether it's real or not, it will actually physically change you.

And I can prove it to you right now. You might be thinking, man, this is just hocus pocus bullshit. But for everybody that's on here, if you've ever listened, if you've ever had a dream that is so real that you woke up and your heart's racing, adrenaline's pumping, you're out of breath. Oh God, Jesus Christ, man, that was crazy. And your wife's like, what's wrong? What's wrong? Maybe you screamed out or whatever. Okay. My question to you was, was it real? No, it was a a dream but in the mind's eye it was so real that the adrenaline dropped right right the heart started racing even faster you screaming out maybe you're crying whatever's going on those are physical changes the subconscious is it cannot tell what's real or what's not and it's physically changing you

making you take different actions because it can't tell the difference now imagine if you could train that to think about your perfect day and imagine it over and over and over and over again and it starts to believe this is real what you're doing is you're training your intuition you're training your gut you're training your your mind to start imagining this thing looking forward and all of a sudden this is my perfect outcome i'm looking for and you naturally will start making subconscious decisions to move in that direction it's extremely powerful tool now how does he do that well no that recording you've recorded once it's perfected and it's all in it very detailed just like you're

trying to look at a screenplay and it's very uh it's in the affirmative if you will will listen to that thing on repeat at the gym, in the car, when you're walking, when you're working out, whatever it is, you'll start to notice that I'm moving in an intentional way, not only from an analytical side of my brain, but from a subconscious side of my brain, I'm moving towards the outcome I'm looking for. And it's an extremely powerful tool. So one, understanding the purpose, why you're doing it. Two, giving your brain something to actually imagine. And then three, the last thing I'll tell you is that go calculate how many days you have left on this planet. And when you calculate how many days you have left on this planet, so if you're a man, take 78 and subtract your current age.

That's how many years you have left. A woman, 82. Subtract your current age. That's how many years you have left. Take that number, multiply it times 365. That's how many, statistically speaking, how many days you have left on the planet. Average American male lives to 78. Average American female lives to 82.

When you see those days, and you take that number and you go put it on your mirror in your master bedroom, where you brush your teeth, you know, when you get out of the shower, brush your hair, put your makeup on that mirror right there. When you put on a dry erase marker, write it up there. And every morning when you get done brushing your teeth, you erase, you watch your life tick away and you realize, holy shit, the clock's moving on me. This is why my purpose is. And that is what perfection looks like. The combination of those three, those are things that start to really, really play an impact on understanding. There

is no point in playing small. Amen, bro. Limited amount of time, baby. You better go. Amen. You know, one of the questions I think of when listening to you is I really think not everyone's built to be an entrepreneur. And then I hear how you just described that. And I think everyone has to be an entrepreneur because if you are a W2 employee and you are beholden to that, how are you going to create your perfect day? Right? How are you going to be able to spend the time with the friends, the families, the holidays, and have the ability, be able to financially do it? I've been to freaking Disney World and Disneyland three times in less than 30

days because I've created a life that allows me and affords me to do such things. And it's because I'm an entrepreneur. And when you listen to how you just described it, and you literally watch your life take away by one at a time, removing it, I mean, it is a point of like, everyone has to become an entrepreneur at some level. You may not need to be Kent Clothier or Justin Colby or a larger thing, but you need to be able to create your own life. And that really is what I'm listening and hearing and really important. Now, to pivot gears just slightly here, you have spent the better part of at least a decade

coaching and mentoring entrepreneurs, advising. What do you see as a common failure point where they break where they mess up where they don't understand whatever that is and then what would you give a piece of advice for a common thread right and knowing that you've done this for thousands if not tens of thousands for over a decade a common break point failure point mistake if you will that you can say here's my suggestion for the vast the masses of entrepreneurs don't do this thing what would that be i think that uh perfection is the enemy of progress right yeah and so i think that most new entrepreneurs have bought into some mythology, some preconceived notion, whether it's through social media or through clever marketing or whatever it is. But they have very, very unrealistic expectations of what it actually takes.

And I think, you know, one thing I pride myself on is being extremely transparent. That this is the reason why the purpose, this is the reason why all these things, you have to get all this foundational stuff that I just covered in place. Because the journey is real. And you know, what, where the mistake people make is that they, they walk into, uh, you know, they're bringing a knife to a gunfight, right? They think they understand what is, what they are in store for. And then they are expecting the best and they're not prepared for the worst. They, Oh, when does the Ferrari show up? When's the Lamborghini show up? When's the private jet show up? When's a pretty watch to show up, whatever. And the reality is, is that that's

all bullshit, right? What, what is real is that you have to be extremely passionate about life you have to be extremely ambitious that you deserve to to win and you have to be relentless that you will never give up regardless of if it happens on your timetable or not that i'm going i have the mental toughness and the testament fortitude that i will never stop like i will you know they'll will smith saying like when i get on the treadmill there's a guy next to me you know one of two things happening he's getting off first or i'm gonna die right exactly the way it takes like i am i'm just you cannot deny somebody that will not give up it will just a matter of time and so i

think that when you get into the game you have to literally be prepared going back to the fight analogy again to get hit and i think if you you know again let's just i'm going to go down that for a second here let's just think about how unrealistic it would be that if I picked up the phone and I called you, I said, Justin, bro, I'm going to be a great fighter. I've read every book. I've listened to every podcast. I've watched every YouTube video. Let's get Dana White on the phone. I'm ready to be in the UFC championship. You'd be like, bro, you have lost your goddamn mind. No doubt. championship you'd be like bro you have lost your goddamn mind no doubt and you'd be right right and so the point of it is is that if i expected to be great the only way that i would be it's exactly what i was talking about earlier i have to get in the ring i am prepared to get hit i know that i

have an opponent on the other side of the ring that his job is he's trying to kill my ass and I'm mentally ready for that like I'm I understand the rules of engagement I'm going in ready to get hit it is a natural process it's a natural progression of becoming great and I'm prepared to get bumped and bruised and knocked down and knocked out but I'm also prepared that when that stuff happens I'm just I'm gonna get back in the ring. It's not going to deter me because I want to be great. And so I think, you know, to expand on that, I think of that same kind of mentality. If people adopted that coming into business from the very beginning that look, I know the way to become great is I'm going to follow a process. I'm going to follow a system.

I'm going to use the information and the insight that i'm learning but i'm prepared to do battle i'm prepared to go to war i'm prepared that with what comes with that and meaning i'm going to get hit i'm going to get knocked around but i'm never going to give up and it's okay to get knocked down it's okay to get hit it's okay to suffer it's okay to be uncomfortable but that doesn't mean i'm failing it just means I'm becoming great. That kind of mental attitude coming into it, I think if people could adopt that from the very beginning or get around people that help them to adopt that,

I think you would see the success rate in new businesses skyrocket. I think people come in bright-eyed and bushy-tailed with their head halfway up their ass, thinking that it's just gonna, oh, well, the guy said all I need to do is press this button and turn on this ad and suddenly everybody's going to buy my shit. And all again, I like that. It's just, that's not real guys. Yeah. Like get into business to fight for your dream, to fight for your perfect day, to fight, to become financially free, to create time freedom. And because that clock is

ticking away on you, get all the right reasons in place and then fight um but don't come in there thinking it's going to be cupcakes and rainbows and sunshine and that unfortunately is what i see a lot of people do they just kind of come in and um they're just not prepared and the first time things get a little rough they start running home to mama and you know kicking and screaming and crying and playing the role of the victim. And it's like, no, bitch, that's just a Tuesday. That's what happens. That's it. Every day, get used to it. I say in a slightly different form,

and I just say, remove your expectation of when you're gonna achieve the result, right? So time result expectation, most people have a very short expectation of when they'll achieve the result. Yep. And then they miss it and they think they're a failure. And to your point, they put their tail between their legs. They crawl back home to mommy. Oh, this is so hard. It's my market. It's my thing. Whatever industry, right? If there's an excuse beholded because they didn't hit their goal.

And here's what I would tell you. And I'll ask you, I'm not even going to tell you anything. Are you at where you want to be? Have you achieved your goal? Never. Right. Ever. I mean, at the end of the day, you know, you show me a millionaire and I'll show you a frustrated billionaire. Right? For sure.

For guys like us and I would think most successful entrepreneurs, you learn to become blissfully dissatisfied. And it's just a, you, it doesn't, the moment you get comfortable, it feels very uncomfortable. And so, yeah, I mean, we're guys like me and you and many others. And a lot of the guys that we run with is, is, um, I certainly recognize the success that I've had. I certainly recognize it and am satisfied that I have accomplished more than most will ever accomplish in their lifetime. But by no means am I where I want to be. It's just a constant moving of the of the the milestone. Right. It's hey, it's a way of keeping score i i know i am designed to continue

to evolve and become greater than i am today and that is the fuel that has always allowed me to become you know some version of great of greater than i was yesterday and you know i'm always trying to improve and if i and if i think that anybody that isn't doing that you're going in the wrong direction whether that is personal or professional so i'm i'm looking you know again i think at the set of best i'm blissfully dissatisfied i absolutely recognize and i'm very grateful for everything that i've been able to accomplish and the people that are in my life and And most unfortunately will never get to accomplish. But that being said, man, I haven't got started yet. And I've been in business 35 years. I'm not even close to where I want to be.

Yeah. I think people don't even recognize the amount of achievement they make. And I think that's part of the challenge of an entrepreneur is your head down trying to achieve so much. You don't actually even look around to see what you have achieved and say it again, how you say you're blissfully, what was your saying? Blissfully dissatisfied. I love that. Right.

And it's because you're aware enough and present enough to realize, holy shit, look what I've created, you know, 30 years in business, but man, I got a fucking long way to go to get to where I'm trying to go. And I think, I think it also boils down to this, man, that when you, when you realize that it's a long game and you get better with each week, each day, each quarter, each year, as you gain that knowledge as you gain that confidence as you gain that success um you become better qualified to do it all over again and keep going and keep going and keep going and so then the excitement it just kind of feeds on itself in other words you don't have to do anything anymore, but you get to do things. I don't have to do shit, but I get to do this because I'm really good at it.

And I enjoy it. And I have more wisdom over the last 12 months. So it means I have more to offer for the next 12 months. I have more things that I can bring to the table to make my organizations and others even more successful. So as you gain that wisdom and you gain that knowledge and you gain that experience and that success and those failures, you actually become more powerful. And so what would be the point of becoming at your most powerful point of just, I'm out. That doesn't make any sense at all.

Right. I mean, you know, that's the reason why somebody like Tom Brady or LeBron,on you know you know tom brady played as long as anybody and didn't want to retire because even when he did retire he was still one of the greatest in mcmanus at that exact moment right and lebron you know as this has been recorded like at this very moment you know he'd been in the league longer than anybody else and he's still one of the greatest in the damn game right now um so it's kind of the same thing and the game of life is like man at my most powerful at my most seasoned at my most uh well versed on how to do great things why would i even think about stopping now yeah hanging them up it's uh and we'll kind of end with this i I have a, we're all going through these

phases, right? I'm in, I'm at the age where it's like taking care of my little kids, but I'm also taking care of family now, right? I'm taking care of parents and they're at the age where now they're almost little kids, right? It's a very interesting thing. You're going through a lot personally that I'm aware of and friends and stuff of that nature. Let's talk about that saying that you have tatted on you, that you have behind your head. Let's talk about the meaning of that because again, I just don't think people are present enough today. I say it like this, the days are long, but life is short, right? We all have that. The days are long and life is short. So let's talk about the time is now.

Look, man, I mean, we talked a little bit about it, but in the history of the world, nobody's ever gotten out alive, period, right? Everybody's got an expiration date. And every single one of the days that we are gifted by the grace of God is that, a gift. And I do not care how bad it ever gets for you. Anybody that's listening or watching this,

whether you're watching it on your laptop or your tablet or your phone, the reality is that that one thing puts you in a very, very elite club because last time I checked, there's something like three billion people that do not have access to clean water or clean sanitation on the planet right now out of eight billion last time i checked on any given day just in the united states there's 600 to 700 000 people

in a hospital bed right now today there's tens of thousands that people of people that will die today um there are millions if not billions of people that on your worst day they're praying for it they would your worst day represents their best day right think about the people that are sitting in a hospital bed right now that would like nothing more than the opportunity to get up out of that bed, go home. And Oh, you know what I get to do today? I get to go record a podcast with a buddy of mine. Like that's like, Oh my God, that seems like the greatest day they could ever have, right? When they're faced with their mortality and you know, death in a hospital, a little perspective goes a long way. And that you said this time and time again,

not to interrupt you, but you always say, be grateful to have to overcome certain challenges because your ass isn't in a hospital bed. That's right. Be grateful for your problems, right? Like that's right. Everybody, every one of your problems, you know, there are real victims in the world. Let's just be, let's be honest, but largely anybody that's listening to this, the problems that you have, you create it, right? They're, they're based on decisions that you've made, which is cool because I mean, if I made those decisions, that means I can make better decisions. I get the opportunity to solve this. Thank God. These my problems. Thank God I'm not trying to feed an infant and I have no money, no food, no water, no shelter. And there's plenty of places

on the planet where that's true. Where people are like, thank God I'm not sitting in a war-torn country like the Ukraine right now. Thank God I'm not in Israel and my young daughter is being held hostage right now. There's some real shit going on in the world. And anybody that's listening to this, you're not a part of that. And so this is your moment. This is the time. This is that chance you get today. You woke up, you're healthy, you're breathing,

you're physically fit, you get the chance to go and solve problems, you get the chance in the greatest country in the world to, at a great time, to actually start a business, run a business, create a business. You know, there's nothing in this world.

I mean, for God's sakes, we have 18-year-old kids, 15-year-old kids on YouTube making $10 million a year, right? You've got frigging chicks on OnlyFans making $10 million a year. Like, we live in a place

where if you can come up with an idea, the tools and the technology to implement that idea and turn it into revenue in real time, it has never been more prevalent than it is right now. That's right. I mean, it's everywhere. And to sit around and act like a pussy and say, you know, I can't get something done. That is a choice. And that is, you get, you're playing the role of a victim and anybody's playing the role of a victim you know i have no patience for them and i have no because

this is not true like yeah um there are real victims the vast majority of the people that are listening and watching this are not those and so again you're healthy you've got an opportunity now do you need knowledge do you need inspiration do you need to be aspirational do you need to get do you need to go and take action do you need to do things that are going to be very uncomfortable? Of course, of course you need to do those things. But the time is now. This is that moment. You're not getting any younger. As moment as you're listening to this that you will ever be for the rest of your life You're only getting older and so go Be bold, you know be fearful of regret take the you know to and to do anything less than that quite frankly Is reckless and irresponsible because you're acting like Time is on your side. You're acting like tomorrow is

promised. And I got news for you. It's not. And whether, you know, I had big, losing a big business at one point in my life, I've had my mentor hold my hand, you know, with millions of dollars in the bank, tens of millions and hold my hand and tell me as he was dying in a hospital bed, I just wish I had more time where millions of dollars could not buy him one extra minute right they don't know uh you know in a emergency plane landing could have been a crash with my young daughter and my wife at the time as it as it's going uh as we're being told to brace for impact as we're landing in tampa like you realize very quickly that in those perilous moments holy shit man i'm walking around with my head on my ass i mean i'm just get i just got on an airplane to fly home i had no idea any of this shit could happen right like how many people die in a car wreck like you have no fucking idea what's

going to go on so why would you waste one second not making that phone call, not talking to that person that matters, not telling people the way you feel about them, not going after that business, not planning and designing your life and implementing it? Why would you not do that? Because you can. It's that simple. Yeah. Well, dude, that is a hell of a way to end this episode, brother. And I think everyone now knows why you're a close friend to me, a big brother to me, a mentor, an advisor, someone that I hold dearly on my heart. So thank you for showing out and showing up.

For all those that don't follow you yet, you need to go follow him on Instagram, all the platforms he runs, what I will always argue to be the most successful, biggest, baddest ass mastermind in the real estate space called The Boardroom. If you have any interest, if you're a real estate badass and want to be a part of that, then until you reach out to me, I'll ask Ken if I can bring you as a guest. But you got to be a badass. This isn't for rookies, right? You got to be a real player in the game. But again, go follow Kent Clothier on Instagram. Where else would you like to drive them if you want to drive them anywhere? That's it, man. Just follow me on Instagram. And between me and my team, we're all over it,

man. So if anybody needs any help there, just let me know. Yeah. If you're an entrepreneur, if you're a CEO, he does CEO consulting coaching to help you grow and scale your business. So again, he's a great resource there. But brother, I appreciate you spending the time with me, the tribe. And as always, I'll see you here shortly at the mastermind you got it bro peace later see you guys