The Entrepreneur DNA - Why Short-Term Sales Are Killing Ecommerce Brands | Chris Brewer

Episode Date: February 2, 2026

In this episode, I sit down with Chris Brewer, co-founder of OMG Commerce, to break down what’s really happening in ecommerce right now. We talk about the explosion of TikTok Shops, Amazon, and influencer-driven sales and why so many brands are confusing fast transactions with real brand building. Chris shares why viral sales don’t always translate to long-term success, how chasing shiny marketing objects can kill longevity, and what it actually takes to build a brand that people search for, trust, and stay loyal to. We also dive into the agency versus in-house debate, how to properly vet marketing partners, and why treating agencies like true partners changes everything. This episode is a wake-up call for entrepreneurs who want to stop playing the short game and start building something that lasts. About Chris: Chris Brewer is the co-founder of OMG Commerce, a premier performance marketing agency that works with high seven-figure to nine-figure ecommerce brands. Over the past 15 years, Chris and his team have been invited to speak at Google multiple times and have also presented at Microsoft, placing OMG Commerce in the top one to two percent of agencies worldwide. Chris specializes in ecommerce growth strategy, YouTube and Google Ads, brand longevity, and omni-channel marketing. In addition to agency work, Chris also advises founders and executive teams across industries on leadership, process, and scaling through his consulting work with The Brewer Group, applying the same principles whether a company sells consumer products or operates in traditional industries like oil and gas. Connect with Chris: https://www.linkedin.com/in/momarketer/   About Justin: Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur who built his wealth through real estate, completing nearly 3,000 deals across wholesaling, fix and flips, and long-term rentals. With over 18 years of experience, Justin has generated seven figures in active income and accumulated a diverse real estate portfolio that includes apartment buildings, single-family homes, and commercial assets. His longevity comes from his ability to adapt to changing markets, raise private capital, and build powerful lead-generation systems. Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence. Connect with Justin: Instagram: @thejustincolby YouTube: Justin Colby TikTok: @justincolbytsof LinkedIn: Justin Colby Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What is up? The Entrepreneur World. We are back with another incredible guest. This individual is just a little guy who him and his agency has been invited to come speak to Google over five times. In fact, he recently was asked to come speak at Microsoft as well. He is a thought leader in the marketing space. He knows how to take marketing into direct-to-consumer. This guy is just so impressive. impressive his resume speaks loud and clear but if you are someone who is looking for a little bit more thought leadership in your marketing space with your executives this is going to be your guy chris brewer is here what's happening bud hey thanks justin it's great to be here awesome and thanks for that cool introduction and uh it's your resume brother this is you know i i give the introduction

that what you've built and it's really impressive i mean i even just talking about google right i mean You might know a thing or two to be invited five times to come speak at Google. What is that like? Well, I have to give credit to my business partner, Brett Curry, who is a pretty well-known guy in the e-commerce direct-to-consumer space. You know, we're a premier partner with Google, which just means we manage a lot of money. So Google recognizes that and brings us into their top-tier program. 1 to 2% of all agencies worldwide. And Brett led out about six years ago with YouTube when YouTube was really popping,

but no e-commerce brands were really utilizing it. You were just getting big dollars kind of thrown at YouTube. And when they started opening up some new campaign types, Brett embraced that. And actually, Google came to us and said initially, we should do an event here at our YouTube headquarters in Mountain. Mountain View, Mountain View. Yeah.

Yeah. And so we did, and Justin, this was the crazy thing, you know, you get invited to come to Google. You're all excited. By then, we'd already been nearly 10 years in the agency world for direct-to-consumer brands. And don't you know, it was February 2020 when we were able to go and speak there. Of course. And of course, everybody knows the weekend after we presented, and we had all these Brands excited about working with us, COVID hit.

Amen. And so that actually acts for a while. But again, two years later, and two years for us to mess it up or get off the radar, hey, let's do this again. And so now we've had an event where we've presented to brands at Google now five times, most recently in July in New York. and that's been really great to be able to present that information in that kind of venue and offer that kind of thought leadership that we do in the space. Brother, I'm going to go somewhere I don't think you were expecting. Because you are such a thought leader in this space, how do you see, like, e-commerce,

I'm keeping on the e-commerce trajectory, how do you see everything that's going on with like the viral live like Shopify, the TikTok shop and all this other stuff that now is coming into play. I don't know anything. You are by far the expert here. But I'm watching it and specifically Gary V. Right. I mean, everyone knows Gary. And he's obviously all in and he's been saying this. And I'm sitting like, I don't have a hard product to sell in that sense. Right. So it's not really my space. What's your take on that? Well, my take specifically, if Gary were to hear this, I'll nudge him a little bit, where, you know, he was actually wrong on Snapchat. He was thinking Snapchat was going to be the thing that really blew up and was all in on that. However, he was actually right when you think about the kind of platform that it was because TikTok was not on his radar then.

So he was honed into what this was going to be. it just became TikTok. It wasn't Snapchat. It just became TikTok. And yeah, it's crazy. And we've had brands really blow up on TikTok. However, most recently, we just looked at a brand that was telling us, look, we're doing all this on TikTok, and we really need to get our Amazon sales up. But when I went into Google Trends and looked at his brand name, Crickets, nothing.

And so even though he'd had all these sales. on TikTok, it wasn't adding up into people going in and searching on Google for his brand. So that's the stuff that I think we've got to figure out a little bit is it could be the influencers he's using or the creators. But I really do think it's part of that dopamine scroll. Yeah. If you buy something, you know, Justin, I've bought stuff on TikTok before and like two weeks later something shows up.

And I'm like, what is this? I didn't even remember ordering it. Yeah. Because I went into my next scroll after I checked out. And so that's where I think the, you can lose sight of the fact that there's so many ways out there to build your brand and assert yourself in the market. And sometimes entrepreneurs chase the shiny object. I've got to get on TikTok. I've got to get on YouTube.

YouTube local inventory ads. I have to move over here. And really, it's a matter of stepping back and going, who is our market, just the classic basics, who is our market, what is our demo, where will this fit into our overall marketing approach, and looking at how is this impacting our overall brand search. So you're saying a bit of a tangent here on TikTok, but there you go. I just wrote a couple things down because they're near and dear to my heart. you talked about a couple of things.

I want to start with the first thing is you made an order. You went back to scrolling, right? So it is such a easy way for people to be transactional. But to your point, you don't have any brain recognition. We'll sell them sell whatever, glass cases. Yeah. Like, ah, I have glass. I need some glass cases.

Boom. Buy it. Don't. Keep scrolling. You have no idea that that $9 glass case, who makes it what the brand is. I am being preaching now this entire year about leaning into the brand. Now, for me, it's a personal brand. For your clients, it's likely the company brand, right?

Maybe not, but mostly. Talk to us a little bit about this, because it is very near and dear to my heart about this understanding of people might transact, but if you go to Google and they don't know who you are, how are you going to have any longevity, right? You are literally a transactional business, and at some point when the gold rush is out, it's a gold rush. It's a cash grab, right?

That's what I just wrote down this cash grab. What you just said made me feel like all this TikTok shop and all the other options is it's like the gold rush. It's a quick cash grab. And if you don't work with someone like you, Chris, you won't build a brand around it. And when the gold rush is over, where are you going to be left? Right. Transactional versus retention and loyalty. That's really what it comes down to.

and there's been people make a lot of money with transactional relationships. Of course. It even can happen with just platform designated where you are in terms of platform location. If you're on Amazon, you don't own your customer base. They make a purchase. You don't own it. There's a user ID. And unless you're doing some tactical things like putting inserts in boxes that encourages them to give you a review or leave you their information so you can

acquire their email, then you're just relying on Amazon's machine to just continue and advertising and things like that to grow and scale. And there's nothing wrong with having a large Amazon business and not owning your customer base as long as you're okay with that potentially ending sometime or a competitor coming. So then you have over on Google and Google shopping and the e-commerce environment that ad offers. It's more of a search and discovery kind of environment where you can get them to your site, where you may get them to opt in for an offer, but they still may not purchase on your site. They still may go to Amazon and enter your brand as search into Amazon and then purchase there. So that's where, again, even the platforms are

recognizing this, where you're seeing you can buy with Prime now on a Shopify site where in the earlier days, those folks were button heads. Is it going to be Shopify? Is it going to be Prime? Now you can buy with prime. So the ultimate lesson is, again, you just have to know the nuances of every marketplace and or platform that you're selling on and ensuring that in some way you are not becoming a transactional business, but that everything you do leads to brand. And even brands within brands, for instance, real quick story, we're about to work with a very large supplement brand. And they've got some hero products that have brand recognition for the product themselves. So in other words, let's call it Amazing Supplement.

Okay, that's an amazing supplement, and that's the name of it. Or Amazing Garlic. Let's call it Amazing Garlic. And Amazing Garlic gets a ton of search, but nobody knows who the brand is. So we can fight against that maybe and try to build the brand. so that they'll be aware and they'll discover amazing garlic and maybe some of our other supplements. But maybe sometimes you just lean in to what the search is around your product. So you can almost create a brand within a brand that way.

And over time, work on elevating your brand name as well, if that makes sense. Yeah. God, I really care. So I don't think I need to learn any of this, Chris. I want to hire you, dude. I want your agency to do it. I mean, that's what I think most entrepreneurs should be sitting here listening to this and be like, I don't, how do I know? Can I just call Chris?

I mean, that's how I look at this, right? You, to me, I would rely on someone that actually is doing this all day, every day, to understand the nuance of a transactional business. TikTok shop versus Amazon, Amazon versus, you know, creating the brand that gets Googled. Like, there's nuances all along this trajectory. So to me, I would say, hey, you know, is the agency something that I should be looking at, Chris? Should I be calling Chris and saying, hey, can you consult me on? Like, don't you believe, like, I just, I'm a place in business where it's like, I'm not going to be the expert. Like,

I understand marketing. I understand ads. But you guys do that. Yeah, sure, we do. And, and, you know, the brands that we work with typically high seven figure to nine figure brands, a lot of eight to nine figure brands in there. And a lot of those brands and brands that may be listening to this, they may have internal teams. And this is what we've seen. And there's nothing wrong with sometimes there's, I see this a lot in forums with smaller brands, one, two million dollar brands. They go on and on about how bad agencies are. And I would put back to them, how much did you vet that agency? Or did you just see this guy on a podcast and just hire them right away? Did you ask them to talk to to current clients. Did you ask them to talk to a fired client? So if you're not vetting out the

people you hire, you're going to be going through the washing machine of the 80% of agencies that that sorry suck. And so then it's a matter of looking at, hey, is this an agency that can coach my in-house team that can help them level up? And those things are difficult, Justin, like the bandwidth for me to put people that are working on high-level accounts and pull them away for a consulting gig with a client to coach their in-house team. I can't do a ton of it. I can do some of it. But that's where I think if entrepreneurs are more open-minded that, you know, it's what we've seen a lot of post-COVID are some brands pulling away from agencies because they're trying to save money and they're going with one person. A lot of times, one person, I've been on two calls in the last three weeks where an individual who looks

really burnout says to me, yeah, my founders got me running Google, Meta, and our Clavio account. And I'm also charged with these, and I have to go to meetings. I need some help. And so whereas before they maybe have a six-figure person now, but they're trying to manage They're trying to coach three teams, three very different teams. And so sometimes with those folks, we just help that operator by getting them into a relationship in a Slack coaching group where we can embed someone in their account. That way, they're watching out while this person's doing other things. We're not pulling the levers.

But then we can kind of coach them in Slack to say, hey, performance is doing this. You may want to do this. That's one way to go. And that helps that person learn and elevate other brands. may want to say, hey, I don't really have an in-house person for this segment, but I do need to bring in experts to help us get there. And that's just the agency game. So it's a matter of we don't care whether you're in-house or want to hire us.

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and again that is www. fund and grow.com forward slash flipping pque yeah i think you know marketing in client acquisition and all this is changing real time at all times right uh again not being in your shoes and not being, you know, understanding the nuance of everything you understand. I'm one of those who have hired somewhere probably between five to ten agencies over my career. And every time I get a little disillusioned in the result that they're giving me. But you brought up a couple points here. Understanding the proper expectation is going to be paramount. I mean, you brought up some real easy, basic business fundamentals. Did you actually get a proper expectation? of what they are responsible for and what they are going to deliver.

And I will argue to you and most of our listeners, we don't. Someone says, hey, Chris runs a great agency. Go hire Chris. I call Chris Great. You're hired because the trusted source gave me you as a name. I trust my source. I then inherently trust you, but I don't verify it. That is a fundamental business breakdown that I see all the time in all businesses.

right it doesn't matter the vertical so you talk about that you know you should get that you should get um verified that they can achieve these results you talk about hey can i talk to two of your clients anyone who would be unwilling to do that don't trust them wouldn't you right like what are you doing right like i i tell brands sometimes like hey you don't even have to talk to him if they'll provide you the phone numbers you know where that conversation is going to go and and also you need to be of the fact that agencies will usually have, again, 20% of their clients that are actually willing to talk to someone, and they're sensitive about burning those out. Like, you know, how many, if every person asks them, then, I mean, as you as a brand, do you want to be being the referral source for an agency, you know, every month? I don't think so. So it's just a matter of what other proofs are out there. What do their public reviews look like? Are there any trust pilot reviews? Are there reviews on clutch, that kind of thing?

But one thing I want to also mention because I think this is very important in today's day and age where I'm seeing pressures on the bottom line, pressures on profitability. But what I coach brands and entrepreneurs to do is when you hire an outsource team, whether it's an agency for creative or it's an agency for performance marketing like OMG Commerce or if it's an agency for some kind of SaaS product or something you have, but that has a strategic element to it, treat them like you treat your in-house team. In-house teams very rarely, you know, if your in-house Google person messes up on a bid that costs the business two or $3,000 extra over the weekend, maybe have a conversation about that. How can we prevent that in the future? Let's see how that spend actually impacts our bottom line. But Joe's still in the seat. He still has a job. Agency makes a similar human error, and you're out. There's no conversation. Oh, I'm frustrated. You're out. And that may not be the best example, but sometimes it can happen over time where, again,

expectations are completely dialed in. On one hand, our team is saying, hey, we're hitting all the marks that we saw in discovery. We're hitting your KPIs. We're getting a a great return on ad spend based on what your goal is. But over here at the brand, things aren't so good. They just invested in a new warehouse. Cash flow is squeezed. We're struggling, and next thing you know, we're out, and yet we were meeting and exceeding all the goals.

So I tell folks all the time, be open and transparent with your agency team as you are with the in-house team. Make sure they're aware of all the nuances going on in the business and have a conversation about it. Because if you vetted them out and you know that they've got 10-year clients and they've worked with brands that are Procter and Granbo level brands like we have over our time, you've got a good team. So are you just going to toss that person to the side when things aren't getting great traction?

You know, have a conversation about that because a lot of times you see brands hold on to in-house teams who are deficient are not doing great, where they would have, that person, if it was an agency, would have been gone months ago. Yeah. So again, I just think it's expectations clearly enunciated and communicated regularly are going to lead to longer term positive relationships. You're talking a little bit about almost, you know, treating the relationship more like a partnership. Like be transparent, right? Like if the company does need to go get this warehouse for X, Y, and Z reasons or whatever, and then come to, you know, Chris and, hey, you know, we need to go spend a million dollars as I'm making it up.

So this is going to tighten our financial threshold. How do we navigate that? Because I need the warehouse to hold the products or whatever the case is, right? And then allow you as a partner to them to say, okay, here's how we can solve for this. Yep. Yeah. So in this space, and first of all, let's now would be a great time. where can they go to find the agency, to find Chris?

Let's talk about that because I'm sure people are like, all right, hey, I want to ask more questions than I'm going to be able to probably hear on the episode. Where can they go? Yeah, I think, you know, my personal hashtag or username out there is Mo Marketer, M.O. Marketer, because I've spent many years in Missouri and just added Marketer to that. If you just Google that, you're going to find almost all my socials.

And I respond on LinkedIn. messages. Connection requests may take a little longer, but I respond to LinkedIn messages. I think my email is actually the best if you just want to get right to me. And I know this has a large audience, so I know that may be a little risky. So maybe we'll put something in the show notes that may filter some things out a little bit. But really, if you, I am a person that I will respond. If you are direct and there's something that we could have a meaningful conversation about, great. And I'm also a person who is very aware of what's called sales pressure. And so I don't, for me, we run a great agency.

We're doing very well. If I can help another entrepreneur, even if it's pointing them to other freelancers or agencies I know and I can get them pointed in the right direction, or maybe it's some level of expertise they need where I just need to sit down with their in-house team and help them work through leadership issues or challenges where actually it's not, you don't need to go hire another agency. You need to get effective leadership in your company and effective decision-making and cohesion with your team. Otherwise, you're going to keep churning through team members. you're going to end up going down this journey and it's ultimately not going to lead the success of your business.

So you, you know, what is, it's a two-part question. What is your avatar typically for your agency? Because I know you and I were talking off camera. You're now working with your dad who's crushing it. You're also working with an oil company. Now that is a variance of like clientele, right? But historically speaking, OMG, what is their kind of avatar? Who would you most likely be working with?

But then also let's go into these newer ventures that you are now seeing results at with different verticals. Yeah, sure. So our agency, OMG Commerce, I'm the co-founder, my business partner, Brett Curry is the CEO. We've been 50-50 for 15 years, which is an accomplishment in and of itself. And the brands that we are working with the most and can have the most success with are brands that have seen a level of success. They need to take where their team has gotten them to this point, kind of like the book, what got you there won't get you there, to where you want to go next. So we can take those brands that are having success and work on strategies to get them to that next level, whether the

level is exiting or the level is just an increase in revenue. So those are going to be typically high seven figure to eight to nine figure brands that want to to have an omni channel focus because a lot of times we'll have brands that come in and they just hear about our YouTube expertise. So they latch onto that. But really, we'd love to have visibility into the overall Google Ads account, into their meta account, into their loyalty account. Are you selling on Walmart? Are you on Target? Plus, where else are you marketing so we can put all that together and have a good collaboration? So that is our avatar essentially there. And then the categories would span pretty wadly. We do a lot of beauty and personal care. We've got pets. We've got

supplements, as I've mentioned, and we have a few B-to-B clients working with a subsidiary of a billion dollar company that does welding supplies of all things. They've got a large dealer network, and they came to us just so that we can help them with YouTube and other areas so that when, again, branding, so when they walk into a dealer, they're thinking this brand on the brain, and that is that push through on the sale. So we do a little bit of B-to-B. But that's the OMG Commerce side of things. And as a founder for 15 years, I've got a great team.

I don't have to be on calls all the time. So I've got some time. And I'm also thinking about what I'm going to do next. And so my little passion project right now is something called the Brewer Group, original name, right? But it's with my dad, actually, who's 83 and was an incredible dad for me, but we never have worked together. I've followed his consulting and executive coaching practice and his speaking engagement, member of the National Speakers Association for years, delivered keynotes, incredible guy. and also a little bit old school back in the day where it was so impressive when people would ask for references, he had a stack of letters.

I'm talking paper like this. And he would put those in a box and just ship the box to the client because all of those letters were from companies and organizations that had hired him to speak, train, coach over the years. And he's like, if you want a reference, here's the box. And like, how powerful is that? Like old school, big mailing. And so dad had actually been retired for about four years, which is kind of crazy. He didn't give up at 65. Yeah.

Didn't retire to the golf course and let it. I feel like that's not a thing anymore. No to me, right? Like, I don't know. I'm 44. I just, I don't think I'm retiring at 65. I might do something a little different, but I don't think I'm retiring. Yeah, exactly.

And so when dad had an old. oil and gas company friend reach out to him. He was telling me about the guy's challenge. I said, dad, I do this kind of stuff. Like, why don't we do this together? And so we actually did a two day on site, and I'll tell you honestly, I don't know if dad will hear this.

But I was like, hey, is this 83 or a guy going to fall asleep in the meeting? Like, I got to watch out for this. Two days. This dude was high energy, all in. It was, like, I told him, I said, Dad, I don't know if you know this term, but you're a beast. Like, that was awful.

And rave reviews from the team, and we actually got on a retainer with them. They wanted, we weren't even going there. We were going to do this two-day onsite, give them tools, let them move on. And they said, we'd like to retain you guys for six months. So I'm getting into those. I've done some team building, not team building, but some team and executive, call it coaching, if you will. There's a million coaches out there. I don't even really like that term because really what you're looking for is an expert.

And the expert that come in that can level you up. And so I've worked with other agencies before that needed looks at their process and how they're putting things together at the agency level. I've helped one see an eight-figure exit with our work with them. And like I said, now in even the petroleum engineering space, it just shows you whether it's D to C e-commerce or it's the oil and gas industry. We all as entrepreneurs have businesses to run which involve people, which involve processes, or at least they should, and it involves leadership. And so it doesn't matter whether you're selling a widget or you're pumping a gas out of an oil field.

It's the same dynamics just with nuances in between. And what's your specialty? Let's just say, and I don't have any of it. But like, what would you come in and coaching an executive for? Say, hey, Justin, you're running a great business. Here's what I want to try to lean into. Like where would you come to me? Would it be processes, principles?

I think it'd just be diagnosis first. Yeah, understanding where I'm at, what I got. Right. What's keeping you up at night? What would your people say? If you got me on a call with your people and it was not a recorded call, what would they say? What do you think they would say? What are the things that you think might need to be addressed to help you guys get over

these hurdles. And so if in that diagnosis process, I see things that I can know that I can help them with or that Bob and I can help them with, then great, let's work out an arrangement to help you out with that. If I'm hearing things that, though, are maybe more financial or are counting-wise or things that are just from a numbers perspective, that's not my field. Or if I'm just detecting that, you know, this person just needs some guidance on a, on a half hour initial call, but they're going to be good overall. Sometimes entrepreneurs just need a kick in the pants. No doubt. And it's just a one call.

Dude, do this, do this, do this. If that doesn't work in 30 days, then call me back. But like, go do that first. And then, Justin, you know this. Only about 20% of those people will actually implement and do something. You know, it's so funny. I will go speaking. on stage and there'll be thousands of people i'll say here's my cell phone and it's genuinely my cell phone here

it is i am here to help you i know you just got 45 minutes and i just delivered and it's been awesome and you have questions i know it text me da da da da give him i won't say it on here because it's a lot more in the couple thousand um i mean maybe a handful maybe and that blows my mind because you get tony robins on stage right now giving a cell phone i'm calling him like there's nobody I'm not reaching out to. You get on stage and I'm at an e-commerce or an agency event. You're on stage saying, here's my cell phone. Please hit me up.

I'm calling you. Why don't people take action from the people that have the thing they want? I'm looking up at someone on stage who has what I want, knows how to go get it. And I'm not going to reach out to them when they ask me to. I think it's insane. And Justin, one of the folks I think you've had on your podcast in the past, this goes way back, but way back at the, the beginning of our business, there were these things called marketing super conferences with

these greats, Dan Kennedy and Bill Glazier. Yeah. And they would invite these speakers in and have these conferences. And actually, Brett and I went to one of these 15, 16 years ago. And Russell Brunson was speaking at the conference. Brett catches him at a break and talks about what we're doing with local businesses. And Russell's like, I need you guys. And so actually one of the interesting things about our start is we were part of Russell's business opportunity program, which was called dot com secrets local.

Brett was the, Brett and I were the face of that. And we actually were on Friday calls every week for three years. That was a long stretch. Yeah. I'm working with these small businesses trying to create their own digital agency. And so Russell was the big guy behind it. we were kind of the delivery team. And I was always amazed at just these incredible dreams of people to build something.

Yeah. Like you said, how few actually followed through. And, you know, I just think I say that when I'm on podcast to just encourage the 1% of people who are on the edge of giving up and not following their dream that if there's 1% of those people, that would just go, you know what, I need to just pull the bridges up, I need to restart, I need to follow through because I believe I can achieve this. And it was reminded of us, you know, when you hear this podcast, Jimmy, Mr. Beast, launched a video that he had put 10 years before to come live. And you see that 17-year-old on that video talking about what he hopes to achieve. and there's some doubt in his mind and he's not sure, but just the fact that he had that release 10 years out,

can you imagine what that does subconsciously to yourself to continue driving and moving forward? I thought it was very powerful, and, you know, the number one guy on YouTube, there's no doubt that that's who it was. Yeah. God, you gave me shivers just that video is so powerful. I mean, he gets a little like,

maybe I won't even be alive then. That would be weird. You know, and he watched this, and it's so like fluid thought and just saying here's where I want to be in 10 years. I want to have at least a million subscribers, a million. This guy has what, 250 million or something? Like, you know what I mean? But it just goes back to the principle of like if you just have your eyes on a site of something to achieve

and you say, let me just keep going and working towards it and you don't give up. And it just goes back to this idea and thought of everyone wants to get to this next level and starting you get all, you know, piss and vittinger and I'll do whatever it takes and all. Who has the 10-year span to become Mr. Bees? Who has it in him? Who has the 40-year span to become Tony Robbins? Who has what it actually takes to go, keep going and fight through problem after problem after problem? There's no doubt.

And, you know, Mr. Beast, you know him by name, which is great. I am sure he has his fair share of problems. It does not, you know, 250 million subs on YouTube. Hey, the bigger you are, the bigger the problems. So I would hope to encourage, you know, you know, Chris and I, like, we're all 20 years into this business. If you're out there just trying to, like, commit, just go. Because I would tell you, whether it's Chris, me, we're different verticals.

Like, what else are you going to do at the end of your life? Say, man, I should have. That's what kind of comes back to me. Like, your father is spry. He's an 83-year-old and spry young man crushing it, being a beast. And I almost can guarantee, I don't even know your father. I guarantee he's going to be like, Chris, I played full out, baby. Oh, yeah.

And I'll tell you, you know, this goes along lines. I remember as a kid riding with him in his car. His, and dad used to drive these old cars. He never bought new, but yet he was very successful. And I remember driving his cars, and he always, when I was in the car with him, not always, but a lot of times, if we were on longer trips, he would pop in Napoleon Hill. He would pop in Earl Nightingale. He would pop in Zig Zigler. Now, these are names, some of your under 40 crowd are not going to recognize.

Maybe Napoleon Hill. But you know, you go back to what I was exposed to very early on is that philosophy of whatever the mind can conceive and believe it can achieve. Whatever the mind can conceive and believe it can achieve. And so those are the things that no matter if you had a dad that was just not there for you, it doesn't matter. Because today, if you can believe it, if you can conceive it, if you can dream it, then there are resources today that were not there 15 years ago for you to be able to achieve your dream. So that would be the encouragement that I would also give the audience. And even if it's just grizzled entrepreneurial veterans listening to this podcast, maybe you haven't heard that in a while. And maybe you needed to hear it.

Yeah. Gosh, this is a great kind of finishing touch here, guys. We all, Chris, myself, those who have been able to do something, we just want you to get in the game and last long enough to try to win the game, right? And so, again, the OMG agency, Chris Brewer, it is the MO, what's your handle all over? Mo marketer. Mo marketer. This guy's brilliant.

There's some off-camera questions. I'm going to follow up with you about YouTube, because YouTube to me has been the biggest challenge of my 20-year career. And so, guys, if you have any questions about YouTube, please reach out to Chris. Please go find them. Please find his agency. I find YouTube to be challenging.

And so I'm going to lean into my relationship here with Chris, and I hope you guys all do too. So, brother, any lasting words that you want to share with everybody? I think the last thing that I would say is what we were talking about at the very beginning about scrolling through content. And if you are really wanting to learn, be sure. sure to include repetition into your daily schedule. And so a lot of times there's great posts on TikTok, but we may follow that person and we may find different content from them filtering in

in between funny pet tricks and things like that. The mind is not going to ingrain that. So find something that you really want to learn, repeat it three times, seven times. Listen to it until you hear yourself saying those same words over calls, over sales calls, in your business communications. That's the biggest advice I can give, especially young entrepreneurs, is if you really want to learn, include repetition into your daily schedule. That is a great point, bro. That is great. If you guys found a couple golden nuggets in here, and I know you did, it would be an honor for you to share it with at least two people. And give this a five-star review.

that is Chris Brewer. I am Justin Colby. This has been The Entrepreneur DNA. We will see you on the next episode. Peace.