The Eric Metaxas Show - Dave Rubin

Episode Date: April 23, 2022

Dave Rubin has a powerful new no-nonsense book to address the madness sweeping America: "Don't Burn This Country - Surviving and Thriving in Our Woke Dystopia."

Folks, welcome to the Eric Metaxus show, sponsored by Legacy Precious Metals. There's never been a better time to invest in precious metals. Visit legacy p.m.investments.com. That's legacy p.m. Investments.com. Taxis show with your host, Eric Mettaxas. Hello there. I'm Eric Metaxis. And as my guest today, yes, yes, yes, he has a book out. Dave Rubin, the book is Don't Burn This Country. Dave, welcome. Eric, it's good to be with you, and that is quite the fancy studio that you've got these days. Oh, this old thing?

Just something we whipped up. Your title, Don't Burn This Country, Surviving and Thriving in Our Woke Utopia, it has a note of hopefulness in it, for which I want to commend you, because I think we need hope now more than anything, because the madness that most people see. I mean, I think it's really healthy to see the madness, but that at some point you have to see through it. And it strikes me, that's the tone you're taking.

Am I right? You are right, although I do have to make a minor correction. It's woke dystopia, not utopia. Did I say utopia? You said utopia, but I do not believe that utopia exists. I believe that dystopia exists. Correct. And I believe that we are in it right now.

But that being said, yes, the hopeful. part, which really was the key to the whole book, because I want people to be hopeful. I do something very similar to what you do for a living. I try to communicate the issues of the day to people in an honest, forthright way. And if you don't have some hope, if you don't see something in the distance that shows you, oh, there's a better path forward, then you will really get lost in the endless swamp that is the day-to-day politics and the depressing view of inflation and supply chain and war and all of the other stuff that's making everybody crazy. So when I wrote this, it really was,

I don't want you just to survive through this thing. We can all survive, meaning not get killed, supposedly, I guess. You know, we cannot get killed. But it was more than that. It was that there are ways to thrive because I'm actually thriving because I've put some of these ideas into play. And there's plenty of other people that are thriving, but you've got to put in the work to do it.

Okay, so what do you mean by that? Well, I mean a lot of things by it, And the book really is, in some ways, this was a how-to book. We almost had how-to in the title, but I felt it was a little too technical or old school or something. But there's a lot of ways that you can do it. First off, I think you have to become less reliant on the systems that we've all become very reliant on.

So, for example, you know, still, even despite what we all now know about higher education and even our K-12 systems of education, we put so much emphasis on getting that four-year degree. You know, I go into this in one of the chapters. This is the 18th century lesbian poetry trap, that these kids go to school. They get in debt, you know, $150,000. And they suddenly have learned nothing other than these ridiculous theories or a set of ideas that has no practical value. They then go out into the real world.

Now you've got debt. You have no real skill. You have no real knowledge. And now you have to get a job. And you are not prepared for that job. So doing things that remove you from a failing system, which is what is happening right now, I think is the key. So whether it's getting out of the four-year education system, whether it's learning a trade or learning another skill, I mean, learn some basic stuff. You know, millennials don't know how to change a tire.

They don't know how to, you know, do some basic stuff like grow a garden. These are simple things that most people should know how to do. And especially, say, two years after this COVID madness, if you think that the government not only the government, if you think that the government or the science institutions or the health institutions, if you think they're here to save you at the moment, then you've really been mixed up over what's happened over the last couple of years. I would also blame mainstream media and the corporate press for that. But in essence, it's take some of the power back to yourself. Yes. Listen, I agree almost violently with everything you're saying wherever you're going with this.

It is just kind of amazing, actually, that we have seen it really is the self-immolation. of all of these institutions. I mean, they, you know, whether it's Yale and Harvard or any of the other, quote-unquote, prestigious institutions, the New York Times, the Washington Post, the medical establishment, the world of journalism, we have seen these things destroy themselves. So in a funny way, if they have any value,

it's value we give them, and we're foolish to give them value. You'd say, well, my kid needs to shut up and play the game because he needs the degree. Actually, no, he doesn't need the degree, probably. The degree at this point is almost worthless. And by the way, the actual education he's getting is, he's not getting much of an education. He's getting indoctrinated into madness. So you might save a lot of money and save him from that. Eric, I have two companies, and we hire for my two companies.

And at this point, just in the last couple of weeks, we're going through some resumes for a new position. The idea that I would hire a kid from Harvard or Stanford or Yale is crazy to me. I would rather have someone who did not go to college or perhaps maybe went to a community college or learned some trade. It really would be completely irrelevant to me.

But why knowing everything that I know about these colleges, about the woke nonsense that they are teaching kids, Why would I want someone like that in one of my businesses? I simply would not. One of the things that I know you know this, when the woke virus is in the system, it basically takes over the system. That's why we're watching so many things crumble

at the exact same time. And crumble they will, by the way. I think you could make a very strong argument that Disney itself will not survive what is happening right now. Now, that is not to say that Disney, the entire thing, will completely disappear and be gone forever.

But the structure that was Disney, this family-focused, Disneyland, cartoon movies, animated features, Star Wars, Marvel, this unimaginably powerful corporation, I think its core has begun to melt, and that's because it let wokeism in. So one of the ways you defend yourself against that is do not let it in. Do not hire a diversity, equity, and inclusion department, or HR representative for your company. Do not hire based on color of skin or gender or sexuality. I'm old school, Eric. I think you are, too, when it comes to that.

You hire based on skill or gender. Crazy, man. It's just so funny that we even are talking about this. I mean, this is when you know people are just crazy because, you know, I mean, it's when somebody mentioned the idea of, oh, let's defund the police. I thought, what? Like, what did you say? That's kind of like, I don't even know what you mean by that.

Like, let's stomp out mathematics in our time. because it's racist. And you think, what do you mean defund the police? Like, what are you even talking about? You have to be at least mostly crazy to open yourself up to an idea like that. And that's kind of what you're talking about. The idea that corporations would be so fearful of something that they would have so few values, core values, that they would just say, uh-uh, who do I need to, I need a diversity officer,

I need to spend money. Tell me what I need to do. It's kind of like, you know, the mafia would threaten people like, we need to get this. this much from you every year. Otherwise, we're going to burn this place down. So, like, well, what do I do? What do you need for me? I'll do what I mean? There's no being able to stand up and say, what are you talking about? Like, we're running a business. We're really not interested in your theories. And that has entered corporate America. That's, I guess, the most surprising to me, Dave, is that corporate America, which is supposed to be about the bottom line,

that they're worried about those kinds of things. So you really do think, I agree with, with you that Disney, they're going to go down in flames. Parents are angry. Parents are furious at the madness that, you know, you think, well, not Disney. Eric, I'm guessing you saw it, but, you know, Bob Chapic, who's the CEO of Disney, you know, he gave this really extraordinarily pathetic and limp-risted apology to his LGBTIQI-plus employees for not standing up enough for them, which first off, putting aside the whole bill and everything going in Florida, which I'm happy to discuss if you want,

if Disney has not stood up enough for these people, then there is no enough. And that's the point. There is no there there. They want this guy. They want this guy on his knees forever, and he has decided that he will be that actor in this play. So he sits there,

and he does this Zoom video where he profusely apologizes for not being enough of an ally, for not doing enough for these people. And all he's doing is signing his own death warrant. He's done already. Yes, he may still have the job this very moment, but he is done.

At some point, either the activists will take him out or the board will take him out because the board, for as long as the board exists, still will have to care about a bottom line. So they're going to have to care about that. So it's either they'll take him out because he destroyed the product or the activist will take him out because he destroyed their idea

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I'm talking to Dave Rubin, an American hero. He actually writes about all that crazy stuff that we all know to be true. He puts it in books. He talks about it. The one we're talking about right now is don't burn this country surviving and thriving in our woke dystopia. Dave, it's tragic and it's funny when you watch these kinds of things. When you just referred to the head of Disney, it really reminds me of, I mean, maybe people are just ignorant. They don't know what happened like during the Chinese cultural revolution where people are groveling, saying these things.

it is to talk about dehumanizing people. That's what this is. These people are, they've become dehumanized, groveling wretches. And you think, wow, you want to say, hey, dude, be a man. Like, please. Do you know what it means to be a man, stand up? Do you believe in anything? And the answer would probably be no.

He'd be like, well, no, who am I to believe in anything? I'm a white guy and I have privilege and a big home. And I now know that I have no status to say anything. You think, well, that's kind of sad. That's not true. But I guess it always reminds me, inevitably, of I guess it was 1968, right, the magical year when, you know, the head of Columbia, the president of Columbia University, they did the same thing. It's the same spirit of groveling before, you know, the eternally woke youth that they know everything. and we're older than 30, and we want to let them have their say.

And they're just kind of thugs. And, you know, they're like, they're little kids who need a spanking, but the parents are like, well, I don't believe in that. I'm going to let the kid burn the house down. And effectively, we've been stuck in that since 1968. You have this, this, the ruling class, the adults, the people who own this stuff, kind of act like, well, we probably got this stuff illegally, and we did bad stuff when we were kids.

So we don't want to judge anything, and we'll just let the kids, like, have their little mobs or something. I don't know what it is, but it seems like we've sort of been stuck in this. It's just kind of suddenly gotten worse. No, well, I think you're pretty close to diagnosing it properly. I mean, this is what postmodernism has wrought upon the world. There is no good and bad anymore. There's actually no male and female anymore. There's no basic math anymore.

And a Supreme Court justice who was just confirmed doesn't know what a woman is because she's not a biologist. These things are not disconnected. So when a guy like the Disney CEO grovels there, you're right. Why is he really groveling? If you think about it, I don't know his full bio, but I have no doubt he has a fairly successful business career. And this is a guy who obviously knows how to make deals. He knows how to build companies, and that's how you become the CEO of Disney.

But along the way, it is fairly obvious that he traded something for that. And what he traded was any sense. of here I am. I am and that's what I am and that's all that I am, right? I'm Popeye the sailor, man. That's the line. And he basically traded it in. He traded in his own individuality

for something that is completely amorphous, for something that can only leave him to grovel. And the irony, of course, is that once he's gone and these people take over Disney further, do you think Disney will make more great characters? Do you think Disney will write more great stories or come up with more great songs? Of course the answer is no, which is why social justice has brought us neither the ability to be more social nor any sense of justice. It's brought us a certain amount of people who want to live on their knees and a certain amount of people who are happy to keep that group of people there.

But that's what we must fight. And I would argue you have to leave some of these places that there is nothing we can do to fix Disney at this point. Disney, I'll give you a very personal one for me that was depressing to some extent, but now I accept as is what it is. I grew up loving Star Wars. The lore of Star Wars was the stuff that my dreams were made around that I thought about in every waking moment that I wasn't doing something. Something about Star Wars was popping up in my brain.

I've long argued that the prequels are actually great. And although the acting's not great, the story about power and the flipping of good and evil is quite a brilliant story. But, you know, George Lucas, when he wrote Star Wars, and when he did those first six movies, he was fighting the system. I mean, that's the behind-the-scenes story that a lot of people don't know. He really was fighting the Hollywood machine while doing it, thus as an outsider created great art. Well, then Disney came in. He sold it to them, and I actually don't judge him for it.

He had just had enough. It was time to move on. So be it. But Disney now owns Marvel. Disney now owns Star Wars. Disney owns Pixar. They own basically everything that we are told are the things and the stories that are supposed to tell us what is true, but they've let in something very untrue. So the answer is no longer to, oh, just keep watching their movies or maybe don't go to the movie, but you'll watch it on Apple TV or something.

The answer is build new things, and there are companies building new things. As you may know, Daily Wire is now doing a kid's vertical that they're putting $100 million into. Prager You, which is a great conservative nonprofit, they're doing a kid's thing. I think there's all sorts of ways to fight this, but I think it's a futile effort to think you can now go in there and save the Titanic, just as the guys with the violins are singing you off or playing you off. No, I'm totally with you on this,

and I think it's, it's on the one hand, sad, and on the other hand, a good thing that these things are going away. I mean, we all have ideas in our heads of what these things represent, what they were, you know, I mean, when I was a kid, the thought of going to the Ivy League. I mean, it was probably a vision of the Ivy League going back to the 1920s, raccoon coats and, you know, like some version that was already long dead by the 80s when I was going to college. And I think this is the case is that when you think of whether it's Disney or the New York Times,

they once were, they were worthy maybe of admiration. but as time passed, in a sense, they continued to trade on that. And they devalued themselves. So today, when you think about what is a Yale education worth? Who am I going to be mixing with at a place like Yale? If I get a job with the New York Times, wow, that's the gold standard. It's not the gold standard. It's dead.

The mouse is dead. These places are dead. And by the grace of God, people are saying, okay, we're going to build new things. things just the way they did back then. We're going to build new things. So it's actually very exciting. And if things hadn't gotten this bad, people wouldn't be doing that. In other words, we had to go through this time of painful disillusionment really to understand, okay, we need to do other things. So yeah, you're right. A lot of people are doing a lot of great stuff. So I think it's actually exciting and hopeful. I agree. And that's really why I wrote this book, because I want people to

understand that. Because otherwise, you'll just be crazy and depraiser. You know, I saw, you mentioned the New York Times, and the New York Times is another one of these things that you're completely right. It is crumbling in front of our eyes. It deserves to be destroyed. It has lied about so many things. It has slandered and libeled and made up stories and neglected stories and a whole bunch of other stuff. Just in the last couple of days, I saw a whole bunch of people on Twitter were very upset because there was a line that New York Times is writing about the Middle East, one of the places it often completely writes the reverse about. And there was a line in one of the stories it was related to the recent spat a terrorist attacks in Israel. And at the end of the article,

it said something to the effect of, Israel claims that Jews have lived on that land for thousands of years. And on face value, it's like, oh, Israel claims, it sort of makes it sound dubious. Well, did Jews live in this land for that? I mean, Jesus.

You know this guy, Jesus? Eric, have you heard about this guy? I think he was part Jewish. His mother was Italian, by the way. It was if I remember, he was half Italian, half Greek, half Jewish. There was a lot going on there, something like that. But they write these things, and then they threw very strange linguistic tricks. They make you think things that everyone knows that Jews have been there for thousands of years.

The Temple Mount has been there for thousands of years, destroyed many times, et cetera, et cetera. But they do all of this, and it's like you don't deserve our attention anymore. you don't deserve our respect or our attention. We must build new things. You are not all the news that's fit to print. You are all the news that's either fit to make up or to ignore. Well, listen, we just have to be clear that the so-called mainstream media, all of these places have been flawed for many decades.

They've been left-leaning for many decades. But it's only recently that they really decided to go all in for some narrative and to dispense with truth and really to throw away the foundational principles that made them function. And so, you know, journalism used to be concerned with the fact. So even though they might skew it a certain way, they still actually believe that we can't lie. There's certain things we have to cover. They believed in that. When they didn't cover the Hunter Biden laptop, I thought, I've now seen everything.

I've never dreamt that it could be possible that a story as just monumentally significant for the whole world could not only be ignored, but could be denounced as Russian disinformation by a host of bold names. And you thought, it takes time to realize like this is happening, because it sounds like something you'd make up, I'd make up, but no, it happened. So all these things we took for granted, it really does take time to understand these things are dead. They've cut their throats, they're bleeding out. So we're going to have to have to. to move on because they're gone. But I just want to say thank you for for leading the way and for helping us understand that. Do you have time for one more segment? I do. Okay. We'll be right back,

folks, talking to Dave Rubin, the book, brand new, don't burn this country. In case you haven't been paying attention, the Biden administration has caused a financial crisis and they have no clue how to fix it. Oil prices have skyrocketed. And when oil prices go up, the cost of transportation and shipping spikes, leading the prices of goods to rise. And when we're already seeing record inflation, that's the last thing we need. Our economy is in trouble and you need to take steps to protect yourself. If all your money is tied up in stocks, bonds, and traditional markets, you are vulnerable. Gold is one of the best ways to protect your retirement.

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Don't Burn This Country is the new book. We were just talking off the air about Rudy Giuliani, whom I had the privilege. to meet and interview recently. So, Dave, what do you talk about in the book that's related to him? You said there was something. Yeah, well, I've met the mayor a few times, and I've interviewed him a couple times,

and, you know, he's a rather extraordinary character in American history who's, you know, because of the last couple years and with a little bit of the hair dye dripping down the side of his face, his image has been banged up a little bit. But I write about him in the context of the book for two reasons.

First, I lived in New York City during 9-11, and my dad worked in New York City in midtown. He saw the second plane hit the tower. He was the one that called me and said, you got to get up and turn on the news. And then I had the experience that so many of us New Yorkers had of. I had friends and relatives that couldn't get out of the city, staying with me for days on end.

We were all glued to the TV for weeks, all of that stuff. But one of the things that kept New York sane and not just New York sane, not just New York City, not just New York State, but the entire United States, and I think you could argue the world, was that Rudy Giuliani's entire life

had led him to that very moment to be the leader at that time. And when we turned on the television and you saw him walking through those streets with Ray Kelly, with all of the firemen and the police officers and all the first responders,

knowing there is someone in charge who is competent and decent and ready for this job, it's an extraordinary feeling because we all need that. We need leaders. And unfortunately, these days we don't have leaders who deserve to be leaders. We have sort of a clown car of craziness.

But Rudy's life led him to that, which is why I write about him in the book, because not only was he the attorney general, and he fought the mafia, he's an Italian guy, you know, from New York, fighting the mafia and winning. And then not only that, but then when he became mayor, you know, he became mayor after four years of progressive lefty David Dinkins. I grew up in the suburbs in Long Island, although I was born in Brooklyn, but my grandparents lived in New York City, and I remember coming in in the late 80s after Koch, who did basically a pretty good job, left. Dinkins destroyed the city with big government leftist policies. You could not go to Times Square. I remember vividly being about 10 years old and walking to my grandmas, she lived on something

like 67th and West End, and my mom having to cover my eyes because there was just craziness on the street, craziness on the street. I think it was a prostitute, actually. just on the corner up there. But Rudy came in and he fixed the city. He fixed it first. You know what he did first? It's actually pretty amazing. He went for the low-level stuff first.

So, you know, if you come in from New York City, I know you know this, Eric. You come in from New York City, you come through the Midtown Tunnel. And then there would be all these guys out there that were basically quasi-homeless guys with dirty newspapers and the brown water and they'd try to wash your car

and then they'd want money from you. That was one of the first things that he went after. Now, why did he do it? Is it that that was the biggest problem? in New York City, of course not. But what he realized was if we can solve some of these quality of life things so that people from the suburbs who come here to go to the theater and go to spend money at restaurants and everything else, come in and feel safe, they will come back.

And then you start arresting some of the vagrants and you start cleaning up New York City. And he turned that place around so that New York City under Rudy Giuliani and then mostly it was continued through Bloomberg, who had some different policies, but he didn't like big sodas, but for the most part, did a pretty good job. You had a 20-year run in New York City that was absolutely incredible until you get socialist Bill de Blasio. So I write about Giuliani, really, because it wasn't just that he magically appeared one day to have his head on straight for 9-11. It was that his life of fighting organized crime, of cleaning up a city led him to those things. And that's a beautiful thing and something we can all learn from.

Well, what's fascinating to me is that he believed in truth, he believed in right and wrong, he believed in God. He actually believed in these things and lived them out. And we're now living in a world principally led by ideologues who they're not forced to deal with reality. They kind of live in these bubbles where everyone agrees and stuff. But if you're looking at crime statistics, if you're trying to deal with the mob, you have to deal with reality. And so, You have to have principles. And, you know, honestly, people can hardly believe, and I'm glad you wrote about him, what that man accomplished in this city.

I mean, if ever you needed to know what's possible, when you think of what's going on in San Francisco today, when you think, but I think, I know we just got a couple of minutes left, but it's funny to me because I think there are people like Nancy Pelosi or Gavin Newsom, they don't believe that cleanliness or order or a lack of crime, are necessarily good things. I think that they say, well, who am I to judge? I'm biased. Maybe those people kind of want to live that way. Maybe the homeless people want to be addicted to drugs, living in tents. I don't want to bother them. If you have the view that these are human beings

made in God's image, and I will not make it easy for them to destroy their lives, that's kind of where the liberal establishment is today in a lot of these blue cities and things. And it's part of the woke culture that we're all living through. So it's just really nice to know that there are folks like you and others out there who see this and see hope. We've just got a minute left. What should we say before we go? Hope. You just said it. Know that humans have been through bad things. Humans will go through other bad things. And this moment feels particularly weird because inflation is crazy and crime statistics in blue cities. If you live in a big city are out of control. And we have supply chain problems and there's a very weird misunderstood war happening in Russia or happening

in Ukraine that we're either in a war or not in a war. It's very unclear to me. There's a million pain points that we can all point to. However, you still have your mind and you still have your family and you still have your wherewithal if only you are willing to use them. And if you are willing to use them, you can't escape these things. You really can. And I try to lay out as many possible avenues of escape in this book. And Eric, more than anything else, you know, for guys like us that talk for a living and we've done each other's shows a whole bunch of times, it's like the onus is on us so that the average person who has whatever their job may be, and I don't mean that to trivialize it at all, they can only intake so much information a day.

And if we can give it to them in a sane way, then we can help people fix this whole freaking thing. We got to go. The book is Don't Burn This Country. Dave Rubin, we love you. Thank you for everything you do. Hey, folks, if you listen to this program, of course, you've heard me talk at infinitum about my pillow and my friend Mike Lindell. Well, Mike has just announced that you will receive one of his books, and the book is next level insane. It is called What Are the Odds from Crack Addict to CEO? It's his story. You will receive it absolutely free with any purchase using the promo code Eric. Did you hear that?

it would be a great time, by the way, to buy his warm and wonderful my slippers. For a limited time, he's offering 50% off my slippers. We all wear them in my extended family, my slippers, check it out. 50% off. Go to my pillow. com, click on the radio listener square and use promo code Eric. You'll also get deep discounts on all my pillow products, including some overstock products, such as individual towels, blankets, comforters, and much more.

Or call 800, 978, 978, 3057. That's 800, 978, 305, 7. use the promo code Eric. Hey folks, welcome back. As you know, every now and again, I talk to Pete and Seth Talbot, my friends, but for this segment, they're called the Talbot Group. And actually, I should be clear, you are offering other businesses your help. So this is not just, you come on here and you talk about stuff.

If people want to get your services, they can do that. This is what you do professionally. Well, sure, sure. Cutting up with Eric on the show. I mean, we don't want to come on here and talk about all the problems and mistakes that businesses are making. The truth is, in almost every case, every company that has come to us, we can help them. And the fact that we can help them is very, very satisfying. It's one of the reasons why we basically have sold a few companies.

You're really nice guys. I've gotten to know you, and you actually want to help people. But I mean, you know what? One of the two of us is, the it's a figure out which one it is. But in all seriousness, because people don't know you the way I do. You really do want to help people, right? And so that's kind of, there's something beautiful about that, and I don't want to get into your whole.

We've talked about your whole lives on other programs and stuff. But this is, let me say this. This is maybe a little awkward. This is my son. I'll be the judge of that. This is my son. Is it about my wig? What is it about?

What are you going to say? This is my son. I don't have a bear either, though. in whom I am well pleased to borrow a phrase. My son has a gift of working with business owners and leaders. What has he done for me lately? Well, he's helping you on your show. Pull it out of the ditch here, you know.

Holy cow. I think they were going to go there. I knew that they could, but I think they would. Pull up on the stick. The bottom line is a couple of years ago, we knew we wanted to spend more time. and now we're spending all of our time helping businesses figure out who they are, who they want to be, need to be, and that is very, very fulfilling.

Most of our clients aren't failing. They just want to grow more and they feel stuck. So the ideal client for us isn't actually a company that's in failure. That is a different kind of turnaround operation. We can help them. We can help, but that's actually not what most companies come to us with. Most companies have found some level of success. and they want to grow it.

They want to try to hit, for instance, like 100 million or higher. Maybe they're in the medium millions. They're in the low eight figures, and they feel a little stuck. And they want our help trying to figure out how to scale it. And they're not quite sure what is leading them to that. Okay. So I have written down here, modern misconception. People assume that a company can't get to the next level,

usually for a simple lack of money, and you say, no, that's not true. Yeah, without a strategic plan, money is just a symptom of a plan that's not working. And most companies don't have a cohesive plan. They have a combination of hard work, some intuition, some guesswork, luck, timing, and grit that's kind of coalesced into this ball, but it's got a bit of hair on it. and what we try to do is deconstruct it to figure out how we can give a company a lens for growth. And so what we do is we bring them through a process, a diagnostic process, where we start to look at the business systems, both operational and sales.

We figure out the voice of the customer, and we figure out what customers care about, what their product positioning is, who the competition is. And so we walk them through that process so that there is a clear lens of what value customers are looking for and how. how they deliver it on scale. Because what I talk about giving them grips, they need something to hold on to so that everybody internally is rowing in the same direction.

And with most companies, there is a bit of disconnect between a strategic, I'm not saying that there isn't any strategy. There usually is a level of strategy. But once they start to find success, there's a blend of what's working and what's not. And they kind of are pregnant in this area and they've got momentum, but it's not enough.

and what we found with our businesses is that you can get early validation on an idea where people are buying it and you're making some money from it but then when you want to grow and scale it, it falls apart and that's where we're really, I think, the experiences we've had with more failure than success. We've had some successful companies. We've had more unsuccessful companies

because we didn't do this well from the beginning. And it came from a lack of making some, something that people can't live without and messaging it in a way so that they are very, very clear about what value you're providing it. And it psychologically is connecting with the consumer in a way so that they are the only solution to the consumer's problem. And most companies haven't gone through that process. That's what we do. And one of, we talked about this last week, I think, on this program, that most business owners and leaders sit around a room and

guess and hope. Their strategic plan is a combination of hope, guesswork, and prayer. And a big whiteboard. And a big whiteboard that they think gives them validity. And one of our marketing strategists

is a fellow by the name of Andrew Ballard, and he's written a book that's just excellent. Your opinion doesn't matter is the title of the book. The subtitle is... I hate that book, but my opinion doesn't matter. No, this is difficult for business owners to understand. When we go to a business owner, yes, we of course want to know what they're thinking,

but it really doesn't matter. Only the customer's opinion. This is what we've created a system, a unique diagnostic tool that we use, and it takes, you know, three, four, five weeks to go through this process. It's very exciting because it helps us different. define who they are. My dad used to tell us, I think maybe even you, but certainly me. He said, the first step to solving a problem is defining the problem. That's the first step. So when we come into a company, we start defining that company. We give it structure so that we have the tools

for success. Without the science, without defining the problem, you're shooting from the hip. And we just love doing that and it works but it's hard for a business owner to say my opinion doesn't matter well the thing is is that a founder usually is very passionate about bringing something to market and yeah and that that sort of

stubbornness and resolve is a trait yes but the idea of what got you here won't get you there right can get in the way here because a lot of times what the owner is super passionate about maybe overlaps a bit with what the consumers

care about, but not usually directly. Having the humility to figure that out is not so easy. Well, they don't know how to figure it out anyway. That's the thing is that even if they were introduced to this concept. Forgive me, but we're at a time. Talbot group.com or you can dial 866 Talbot, T-A-L-B-O-T-T-T. We'd love to help. Thank you.

We'd love to help them. Hey, folks. This is a big deal. This is we say in Greek, Galb, Alie Anastasy, which is Happy Resurrection Day. Anastasy, if somebody's named Anastasia, Stasis is to stand, and Anastasis is, you know, resurrection. So, yeah, this Sunday is Greek Orthodox Easter, and, of course, I get to spend it with my family, which I'm really looking forward to. By the way, that reminds me to recommend to people.

we did a couple of interviews with Jeannie Konstantino who wrote a book, which I just want to say, if you want to increase your devotion as a Christian, that book, it is called the crucifixion of the King of Glory. Incredible book by Jeannie Konstantino. If you want to hear the video on Rumble, you can go to Rumble. all of our videos, obviously, we send them to you along with all kinds of stuff. Like the other day, for example, if you're not signed up for my newsletter.

Sign up, folks. If you're not signed up for my newsletter, you didn't get the poem that I wrote on Easter morning. Yeah. Because, you know, I do things. There's a number of photos that I'm going to be sharing and stuff. And we can't share it on the radio program. I know. It's a radio program.

We can't show you photos. But the fact is that if you sign up for the newsletter, Eric Mattaxas.com, there's all kinds of extra stuff. That was a great poem by the way. Robert Frost, you put him to shame. Oh, man, I embarrassed him. He is blushing so bad right now. Oh, yeah. But no, it's a funny thing because I rarely write poems. Yeah, it was beautiful. Thank you very much. But I wrote it on this last Sunday. And we sent that out to you. So all of these videos, all of this stuff, if you don't sign up for the newsletter, remember folks, you're not going to bump into us on YouTube because the communist that YouTube canceled this program because we believe in freedom and Jesus and thinking for yourself,

all that crazy old-fashioned stuff. We believe in it, and YouTube canceled us. So we need you to sign up for the newsletter. If you're interested in helping us, we can use the help. We have a give, send, go page. Give send go. If you put in Eric Metaxis, you'll see it

because we're working on a lot of projects. Yeah, a lot of good ones, yeah. We have had an amazing week. I spoke for the better part of two hours to Charlie Duke. Yeah, yesterday. Yesterday was the 50th anniversary of his walking on the moon, Apollo 16,

and we got to talk to him. He's a man of Christian faith, and such a sweetheart. What a sweet man. Great stories. So that was yesterday. Now, if you want the video of that, you've got to sign up,

ericmetaxis.com, and you'll see that. We spoke recently to David Berlinski. He has to be one of the most fascinating people to talk to. David Berlinski is just fascinating. And I hope to do some Socrates in the city events with him. Yeah, you did one years ago. Well, years ago, it was before I was interviewing people.

We were just kind of like I'd introduce them and they'd give a speech. But I want to do, actually, I'd love to do a series of Socrates and the city events with him. There are a whole bunch of people, a whole raft of people. But I interviewed him just the other day, and you'll get that video. Oz Guinness, obviously, a longtime friend. Next week, I'm going to interview Scott Stripling, who, who's a renowned archaeologist, and I am very excited. We're going to air that on Monday.

Big deal discoveries. And in the meantime, over the weekend, whose children are they? That's playing at SalemNow.com. People should go there and see this really important documentary. Actually, that's right. I interviewed one of the makers of that film, and it's hard to believe that Marxist loons are trying to take over the culture and trying to brainwash our children.

in America with your tax dollars. If you go to Whose Children Are They.com, whose children are they.com? You'll see the film. You can go to SalemNow.com. You can check it out there. We want to remind you, folks,

please to support those who are supporting this program, mypillar.com, my store.com. Neutrametics.com. Use the code. Eric, support them, and help support us. Thank you. God bless you. Have a great weekend.