The Eric Metaxas Show - Heather Wilson (Encore)

Episode Date: August 18, 2022

Heather Wilson is co-founder of Give Send Go, the answer to fundraising when the cancel culture says, "No Money for You!"  Plus, "Ask Metaxas" (Encore Presentation)

Folks, welcome to the Eric Mataxis show, sponsored by Legacy Precious Metaxus. There's never been a better time to invest in precious metals. Visit legacy p.m.investments.com. That's legacy p.m. Investments.com. A taxes show with your host, Eric Metaxus. Oh, no. It's that time of the week. When we air a segment we call Ask Metaxus. I, of course, am Metaxis. That's you. That's my last name. I go by that. Ask Metaxus means that people write in with questions.

Yep. And, Albin, you ask the questions and you ask Metaxus. And I, as Metaxus, try to answer the question. So let's see what we got. Yeah, yeah, yeah. Okay, now this is about the talk show that we just aired. I mean, not aired, but taped. I know you just filmed four pilot episodes of your new talk show.

How did that go? Well, we've talked about it a lot on the program, but if you haven't heard me describe it, I will simply say it was spectacular. It was an answer to prayer. I still can't get over the scope of what it was. I mean, we had a huge studio audience here in the TBN theater. We had a huge staff, writers, bookers, stage managers.

I mean, a level of production that obviously doing a little show like this right now, we don't. And it was amazing. the guests, I still cannot get over how many different kinds of guests we had and how absolutely gracious and generous the guests were. Because, you know, most of them, I would assume they don't know me. They're just coming to be on a show. And the guests were just extraordinarily gracious and entertaining and funny. and it was it was amazing. I mean, I really don't know.

I should say this. We know that all this stuff is going to air, but we don't know exactly when. And we appreciate your prayers if you pray. And if you don't pray, we don't appreciate your prayers. But if you do pray, we appreciate your prayers because we want this to reach the widest audience possible. So what outlet will bid to have this show,

the talk show with Eric Mattaxas? I mean, we don't know. be leaking this stuff out. If you're signed up for the newsletter at Eric Mataxis dot com, if you signed up for the newsletter, we'll be sending photos and videos and all this kind of stuff with it. And the only way you can get those is that, yeah, signing up for the newsletter.

That's the only way, folks. So go to Eric Mattaxas.com, please ask the next question kind of dovetails. Who was your favorite guest for the pilot episodes? And why? Yeah. I mean, if I had to pick a guest, probably would be Danny Bonaducci, but that doesn't do justice

because all of the guests in their different ways were spectacular. But Danny Bonaducci is somebody that it's kind of like, I mean, we all have this experience. You're watching something as a kid and affects you. And he was this kind of puckish little wiseacre on the show. And you feel like you know them like a person, but then your whole life, you never meet them or anything like that.

So meeting him really touched my heart. And also he was, like all of the wonderful guests, he was genuinely generous in the way he treated me and the whole thing. They were all grateful and kind. And I just have to say, I mean, George Hamilton was the last guest. And, you know, these are people that I've seen my whole life, some of them. I think George was my favorite, George Hamilton. Well, George Hamilton.

He's delightful. no, there's only one, George Hamilton. But I mean, you know, when you're talking to somebody who, you know, dated Elizabeth Taylor for two years and he was like he's from another world and he's sharing these stories. So, but there's every one of them, this is absolutely true. Every one of them was wonderful in a different way. Yeah. But they were all just delightful.

I got to say. Okay. So next question, what did you feel like you learned in the past week shooting the pilot? And be serious is what they followed up with. Yeah. Well, that's actually easy. What I learned is that I could do this. I always knew that I could, but until you actually do it, there's a part of you that doesn't believe it.

Because to deliver, I mean, the monologue, you know, these are monologue jokes like my whole life. I've watched Carson and Letterman and Leno and on and on, people delivering monologue jokes. To be able to do that, to be able to interview guests, in that kind of a setting. It's something that I think, if I have to be honest with myself, I believe, you know, God created me to do this. But until you actually do it, there's a part of you that wonders, you know. Well, I got to tell you, the live studio audience really sparked you.

Your ad libs and all that were just dynamite. It was a lot of fun just laughing along with you and some of the things you came up with. I heard you laugh a couple of times. I'm not kidding. Well, there was more than a couple. No, no, I'm not kidding. Well, my mic was on. But it does, but I mean, I'm not kidding when I say that that touches me because it's like when I hear Suzanne laugh.

You know, you want to know that there are people actually. Well, and the audience, I was laughing along with the audience because the audience was just, oh, they were so into it. Anyway, people are going to be excited. I'm going to move on with the questions here because we're really running out time here. I know that Elbin has been your sidekick for years, but you guys were, if you guys were to switch. What do you think that Elbin would do well as a host, and what would you do well as the sidekick? You know, there are certain things, certain questions you have absolutely no answer. I have no clue.

I mean, it is so, it's such, it's such, the whole thing of doing a show like that, there's, there's something about it. I can't even imagine, you know, first of all, when people say sidekick, what even, what is a sidekick? You do what you do. Yeah. And they say, you're a sidekick. I mean, when you think of Ed McMahon, Ed McMahon actually didn't do anything. He was, you know, people say, you're the Ed McMahon. But Ed McMahon actually did very, very little.

You do more because there's comic bits that you're going to be involved in, that Ed would not, would do and stuff like that. So I honestly, I have no answer to that. There's a moment with George Hamilton where he said he wanted to be your sidekick, and he and I got into a little tata-to-ta-ta-a-to-a-or-or- Yeah, he threatened your whole life. George Hamilton, can you imagine this guy at age 83? He's a Hollywood icon, and he felt the need to say, you better watch it, Albin, because I'm going to have your job.

I'm going to have your job. But Alvin, if something ever happens to you, it's kind of like the first runner-up. If Miss America stumbles and loses her crown, runner-up comes right in there. So if anything happens to you, George Hamilton will just, he'll just sweep in as the first runner-up. he'll be able to be the psychic. So it's good to have that insurance. Yes, I feel better about that. Okay, what is the most annoying word in the English language, Eric?

Most annoying. All right. There are many words that I find profoundly annoying, but the one that pops into my mind right now is the word gloaming. There's certain words that it's almost like if you're a poet or a writer who isn't that good, you kind of lean on these kind of. kind of crutch words that sound like poetic and wonderful.

And gloaming to me is like at the top of that list. If you have to use the word gloaming, strike three. Okay. Have you heard of wordel? Please have a segment on the air where you play wordel need to know if your English skills are up to snuff. I've only

heard of it. I think because it's affiliated with the New York Times, I may refuse to play it because they're communists now and I don't want to give them any credit. But I love Scrabble. I love word games. And I love Scrabble. So we can talk about that another time. I'll have to look into this. But I'm a Scrabble guy.

Okay. There's the next question. What's your plan for the rest of August? My plan for the rest of August is rest. Actually, well, we're going to be doing this show. You know, you're traveling. Yeah, I'm going to Europe. You and the wife are going to Europe. You're taking off. With my twin brother and his wife. And the twin brother and the twin wife. For four of us, yeah. And so I'm going to be all alone here doing the show. So I'm going to be doing the show.

I'm going to be traveling to Houston. I'm speaking in Houston. Now, if you're in Houston or know anybody in Houston on the weekend of not this weekend, but the following weekend, I'm traveling to Houston. I'm speaking in Houston. Go to Eric Mataxis.com. And you'll see on the website, it'll give you details. I'm pretty sure it's Second Baptist Church, but I'm so tired right now, I'm not a thousand percent. but I'm going to be in Houston.

And then I hope that Suzanne and I can get away to the beach a little bit because I'm tired. I need to rest. I'm not going to Europe. I'm not going to Europe. Hey, before we forget, if you haven't, I'm begging you, food for the poor needs your help. Go to metaxistalk.com. Give what you can. We really need your help.

Go to metaxis talk.com. Thank you. In case you haven't been paying attention, the Biden administration has caused a financial crisis and they have no clue how to fix it. Oil prices have skyrocketed. And when oil prices go up, the cost of transportation and shipping spikes

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And listeners of this show get free filet mignon in every order for a year. That's one year the best filet mignon you'll ever taste. But for a limited time spelled M-O-I-N-K box.com slash Eric. That's moinkbox.com slash Eric moinkbox. Eric. Hey there, folks. I like to bring you encouraging good news. Often I fail, but not now. Right now, I really, I am just so excited and thrilled to have one of the two co-founders of give, send, go on the program. Heather Wilson, welcome. Thank you so much for having us. Listen, I want to, I want to explain to my audience, because most of my audience probably doesn't know. about this. Give send go. I am on the platform. Give send go. And the fact that you guys exist, when I met, I guess I met your brother Jacob in D.C. and we had already gotten on the platform.

And I'm just astonished when someone steps up and does the right thing and creates a platform to stand against the woke, Marxist, anti-American, insane mob that is out there. So, I'm just so glad that you, Heather and Jacob created Gives and Go. But for my audience that knows nothing about this, tell us the story. Tell us the story of that other platform and why you started Givesendgo. When we started Gives and Go, we actually did not know where we would be finding ourselves in the battle today. We started about eight years ago, some siblings. I'm from a large family.

So Jacob and I are two of 12 children. and yeah, big family, six boys, six girls, same mom and dad, not Catholic. Those are all the questions. That's like a TV show. I was going to say, same mom and dad, not Catholic. That was the question. That was the question. You're obviously Catholics or Mormons or something.

No. But, oh, listen, anytime I hear about big families like that, that's as a separate issue, but I just rejoice. There's just something so beautiful about that. We're not here to talk about that. But I just want to frame this. So as you explain this, What is the other platform that everybody's familiar with that has gotten pretty woke?

We don't even like to name them, but go fund me. Okay. So people need to know that this kind of crowdfunding thing, GoFundMe a few years ago got popular, and you'd put something up on there on GoFundMe, and people could raise money. And pretty quickly, we discovered that GoFundMe was woke, like a lot of these corporations, they either have no values or they have values that are antithetical to the values of most Americans that I know. And so they begin canceling people. They begin taking sides, rather than being a neutral platform to raise money, they begin, it's kind of like if FedEx

said, we're not going to send your package because we don't like you. And you think, wait a second, it's just your job to send packages. Like you're not supposed to get. So when GoFundMe started going woke and started canceling people that I think of as heroes, I said, this is a nightmare. This is a terrible thing. Then give send go steps up to the plate and you are doing an amazing job. So, but talk about how this happened. I mean, how did you create give send go? What made you think about this?

So we had seen GoFundMe becoming a thing and it was actually a really cool thing to watch people to be able to come together, give money and see. causes and people helped. And we thought as a Christian family, wow, what if we were to, that's what the church should be doing, first off, is helping people. And if we all work together, we know we can make a bigger impact. What if we were to create a platform that does the same thing as GoFundMe, which is allow people to come together, give money to solve a need? But as Christians, we understand that money doesn't solve all those needs. It's definitely helpful. It meets the material needs. But we know that there's a hope that's bigger that when people are raising funds, a lot of times it's

for a hopeless situation and they're feeling alone and devastated, maybe a cancer diagnosis or a lost child who died in a car accident, some pretty heavy things. And we thought, what if we had a platform that we shared hope with people as they fundraised and met both of those needs that people have today? And so GIFS and Go was born just as an alternative. I can tell you now we call ourselves the replacement because like what you said when a company decides to segregate half their audience because and we call it woke i even call it judgmental they don't they want to cast judgment on anybody that they disagree with when a company does that they're bound to fail and so we're not just going to be the alternative or the parallel we are going to be the

replacement well look when we're talking about the free market we know the free market has limits if somebody says okay we're going to do slave trading or something you're say, no, we can't deal with that. But the point is that in America, the idea that major corporations that in many cases effectively act as monopolies, whether you're talking about Amazon or YouTube or Twitter or Facebook, that they have made a decision not to abide by American values, but to abide by these kind of Chinese, communist, Marxist values, it's a chilling thing. So first of all, everybody needs to understand that. And when you have an option, you need to go with that option.

So when you guys created give send go, I was thrilled. And I think I said it. I am on give send go because we have good reasons to be on there and difficult reasons to be on there. I am being sued. We have legal bills. YouTube canceled us. And so we need help. And I thought if I get on GoFund me,

They're probably not even going to, they're going to cancel me once, you know, they figure out where I'm coming from. So the idea that gives and go is there and that people have been able to give to what we're doing in Bataxis media and to help. And we need the help. Otherwise, I wouldn't be on there. But I just have to say, this is such good news that you guys have stepped up because it's one thing to think about this, but to actually do it. So you and your brother, Jacob Wells, you said he's in Boston, you're in D.C., but you created this thing. And you're helping all kinds of people. Tell us some of the success stories and some of the people that you guys have been helping names that we would know.

Sure. And so actually, so we had been walking year over year growing as this alternative to GoFundMe. And then we, you know, just as a great Christian platform, if you will. And we woke up one morning in August two years ago and had a ton of hate mail, which had not been the case up until then. And then we thought, what's going on on the site? And we pull up and very quickly we find a young man named Kyle Rittenhouse has come to our platform because he has been canceled off every other social media platform. They took away his voice and said, you don't deserve. We're going to judge you by the little clips we see on Facebook or the mob mentality.

We're going to say you're guilty. We're not going to give you the right that's afforded to you in the United States. And so Facebook, go fund, pay pay pay people. Everybody had canceled them, him. And he came to give and go as his last. resort. And he found a place where he was able to raise over $600,000 for his legal defense fund. And more than that, he, you know, he told us that we have a pray now button on our campaigns where people can send messages of hope and encouragement. And he said there were times where he felt so alone.

And just to go in and be able to read those encouraging messages was as valuable as the money at points of that struggle. And so Kyle started us off being thrust into this national spotlight for just allowing someone to raise money for a legal defense, which is absurd that that would be what caused so much angst in people, that we were allowing someone to raise money for a legal defense in the United States where he's supposed to be innocent until he was proven guilty. And then we all saw what happened. That's the whole thing, is that we have people out there. And by the grace of God, this will change. But we're living in a time when people, feel it's like the Salem witch trials. I mean, these kinds of things have happened all through

history. It's a mob mentality. It's satanic. It's very dark. And it takes people over and they begin to be, you know, judge, jury, executioner. They no longer care about fairness. They no longer care about evidence. They no longer care about the basic standards of American civil society. Innocent until proven guilty. Let the man, let the woman have her say. We don't do that. So that's why we, Metaxus Media, and I myself personally, turned to you at GiveSend Go, because I thought, we're living in crazy times. I can't even have the Eric Metaxus show on YouTube. Why?

Because I dared to have on a guest to talk about the election or to have a guest on to talk about the vaccine mandates. And you think this is called living in a free society. We're supposed to be able to talk about these things. And I just want to say that. we are going through tough times, but the good news, and this is kind of, you know, when people say this is the good, the invisible hand of the market, folks like you and your brother pop up and you create these things and people are just rushing because they say, we didn't know this existed. We are just thanking God that there's a place we can go where we don't have to worry about getting canceled because somebody cocks their eyebrow and says, well, we don't like you. You're to this or you to that. So give, send, go is the platform.

And I read all the encouraging messages. I want to tell you, Heather, I read them. I get choked up sometimes that there are people out there. They're tracking with me. They're following what's going on and they want to encourage me or they want to thank me or something like that. And it's just a thrilling, it's a thrilling thing that you guys exist. So actually, it's give send go.com slash Eric for me. I don't even think you have to put them in Metaxus.

It's just Eric. There's so many other folks that are there. When we come back, we're talking more to the co-founder with her brother, Jacob, Heather Wilson, of give-send go. Give-sendgo.com. This is good news, and we wanted to share it with you, folks. Stick around. Tell me, Eric, why is Relief Factor so successful at lowering or eliminating pain? I'm often asked that question.

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So welcome back. I'm talking to the co-founder with her brother Jacob of give, send, go. A non-woke alternative, which is to say an actual alternative to go fund me, which I just have to say, Heather, it's heartbreaking that these things that come out there like GoFundMe, that they go south,

they take these ideological points of view. The biggest story in recent months was what GoFundMe did. This is so despicable. It's just amazing with the money that people gave to the Canadian truckers to show their solidarity with the Canadian truckers, it gives and go. I mean, I can't even believe they had the ability to do. do this. But this is why you guys go

go you know, give Sen Go why you need to exist because of what GoFundMe did with the truckers. Talk about that. Crazy. It actually spurred us to be way, more

people using Give Sengo now because of what GoFundMe. They showed their colors in such a way. It was unbelievable. So people had gone the Canadian truckers started a campaign on GoFundMe. They raised $7,8 million, Canadian dollars. And then what happened is that they, GoFundMe decides they're going to freeze the funds

because they're not sure if it's legal or it just goes against what GoFundMe stands for. And so instead of just saying we're going to refund these funds, first they try this whole thing. And I would love to be in the boardroom seeing these people decide on this, where they go, let's just tell people we'll designate the funds instead to charities of our choosing, which is just absolutely insane. Wait a minute. That's called theft. It is theft.

It is theft. It's called stealing. You give your money to one thing, and then the people take the money. It's like the bank saying, you know, all that money that you've saved over the years in the bank, we've decided since we have the money, we're going to spend it on things that we like, and there's nothing you can do about it. I mean, that is utterly beyond belief. This is called theft.

And this is what GoFundMe has done. I mean, I don't know how else to process that. Where did they get the idea they had the right to do that with money? That's not their money. It's this mentality that they feel like they should be able to control things. And we're watching it happen just recently with the bodega clerk, right? Here's a bodega clerk in New York who gets a tab. and he uses self-defense and ends up killing the guy attacking him.

And he's taken off GoFundMe because GoFundMe says, oh, we don't allow violent criminals, the defense of violent criminals. I'm like, he was not the violent criminal. He was defending himself against the violent criminal. And they wouldn't let him raise money for his legal defense, even though it was obvious self-defense. We're seeing it happen again again. It doesn't make sense.

And that's why there are alternatives. popping up. That's why people are stepping on a thing, we need to make platforms that stand for freedom. At Gibbs and Go, when Kyle got a found not guilty, people said, we're so glad Gibson Go had stood with Kyle. And we said, we didn't stand with Kyle. We didn't know if he was innocent or guilty. That is not the fact. The fact is that we will allow people, even that we disagree with, because we live in America, and everybody deserves a voice. I mean, again, I have to say, I was so glad to realize that give send go was a place where I could go because, you know, we have real needs and we want to connect with our audience and say, if it's possible for you to help, we'd be super grateful.

But I know that if it weren't for give, send go, I wouldn't be able to do that. And again, this is the good news of the free market is that we see things popping up here and there. Not enough, but in this space, I mean, I am just thrilled that give send go, has popped up and that people don't ever need to go to go fund me. You can forget about it. And I have to say, it's one thing if somebody makes a mistake once, but they have doubled down. I mean, the thing with the bodega clerk recently, you kind of think, what world are they living

in that they feel that they need to be the arbiter of these kinds? I think it would be like a bank saying, well, we're not going to take your money because we don't like you or you think you're just a bank. You just have a job to do. What are you talking about? But it's gotten to be like that, which is why I want to encourage people to check out Give SendGo, give sendgo.com, because you guys have, you've done it and you've done it big. And I mean, you've raised a lot of money for a lot of great causes.

And I just want to say on behalf of my team and behalf of Americans who love America everywhere, thank you, because we really do need this. Well, we are glad to be filling the space watching the segregation happen on these other platforms where they segregate half of society. We say, no, we're not going to stand for it. We're happy to be here. We're happy to be a platform that stands for hope and for freedom. Well, you know, it'll be interesting to see how things play out with these other monopolies,

these other gigantic platforms, whether it's Twitter or Amazon or YouTube, because it has a chilling effect on freedom. And folks, if that doesn't mean anything to you, that's where we are. because so many of us, we don't even understand what is happening. But when folks like you, Heather and your brother, Jacob, stand up and create something like give, send go, you're just making it possible for us to plot away out of the woods here, that we're going to get out of this, but we need to link arms and work together. So I want to say to anybody, by the way, who's gone to give send go.com slash Eric and donated to what we're doing,

I just want to say thank you to those people, and I read every one of those messages on there. And I just want to say, again, that is a big part of what's so beautiful, that people are able to, you know, if they just give a little bit. But then they say something sweet about why they're doing it. I thought, that's just worth more than I can possibly say. I want to, I think we're out of time. Heather, it givesendgo.com is the platform. God bless you and Jacob. and may the Lord continue to use you.

You're doing his work. Thank you so much. Thank you. My pillow is having their biggest sheet sale of the year. You've all helped build my pillow into the amazing company it is today. Now Mike Lindell, inventor and CEO wants to give back exclusively to his listeners. The per kale bed sheet set is available in a variety of colors and sizes, and they're all on sale. For example, the queen size, regularly priced at 89.99 is now only 39.98 without a list.

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promo code, Eric. Hey there, folks. Welcome to a little segment I like to call conversations with the Talbets because it's when I have conversations with my friends, Pete and Seth Talbot, who are the Talbot group. You're the business experts. Every week I'm asking you like a big business question. So this week, I think this is number nine in our series that we've been.

doing. Here's the question. You ready? What do I do if I'm not making enough profit? Is my business model broken? Yeah, how would you even know if you're making enough profit? We've actually talked about this in little bits and pieces throughout this whole series because I told the story of my first restaurant, 12 Baskets Restaurant, back in the 70s. I didn't know how to price a sandwich or a salad or what have you. And I threw away tens of thousands of dollars during those years because I was afraid to raise a price. I didn't even know how to determine pricing.

It's just I had a dream to open a restaurant and I opened a restaurant and so many businesses start that way. Well, and it worked too, to be fair, it worked, it just could have worked better. And so I think part of the question is, is your model broken? Probably because almost,

all business models need to be re-evaluated, deconstructed, and rebuilt. And it's not just because business challenges come. There's so much disruption, you know, with the business landscape. But one of the things that technology has done is that it has increased the speed at which you need to revisit your business model because the chances of disruption are so high because someone can come in faster and cheaper.

You know, when we built Relief Factor, we built a custom platform to build our website to track, you know, sales and marketing the whole bit. Well, in that, you know, fast forward eight and a half, nine years, you can buy off the shelf 90% of the functionality that we would have needed to start. Now, with that platform, Lynn has built this incredible system that's beat beyond that. But the point is that the tools that are available allow for a level of disruption that you have. have to keep in mind. And I think when we're saying, okay, am I not making enough profit? There are always ways to reconsider, reevaluate, you know, what you're doing for your business strategy. Are you finding your customer the most efficiently? Have you looked at new channels that you haven't considered?

Most people think of us as the marketing guys, because we've done a lot of marketing. But the truth is, is that sometimes your marketing is fine and you're not going to be able to get any more leads. You need to work on conversions. Let me put it this way. A lot of people thought relief was a supplement company. It was a tech company. Yeah. It was a tech. Well, now you lost me.

What do you mean? Well, we had to build systems that analyzed data at a level that a supplement company normally just wouldn't have done. And you think, okay, you're just selling a simple product. What Lynn has actually said about relief factor or about any companies that every company in 2022 needs to be a tech company. And what he means by that isn't that your core service is. technology is that it is enabled by a level of technology adoption. And one of the big challenges

we run into when we come alongside these, meeting the small-sized companies, is they're run by boomers who are not comfortable with technology. Thus, they're not adopting disruptive technologies into their business practices because they're just not comfortable with it. And they can't find the right people that do it. When you've got a small company, let's just say you're doing 10 million a year and you've got a staff of 15. You probably can't afford to bring on the best artificial intelligence data scientists to build, to look at what's going on with your customer service tickets so they can self-service. You probably don't have that expertise.

You also probably aren't looking at retention data in retention charts so that you know different cohorts inside your customer base. one of the companies that we just partnered with, they brought us on to take them to TV. So they specifically saw us on TV and went to the Telbook website, put in a form and literally said, can you help us? Well, they didn't have a marketing problem. What they had is a business model problem. And so part of what we did is we came alongside to figure out what they were selling.

They needed to charge about two and a half times more to make it a business that they would ever have been able to afford TV. What they didn't realize was that the margin that was paying their bills and was interesting, and it was a decent business, they would have been considered wealthy. Their pricing was going to make TV impossible because what they didn't think was that their cost of acquisition was going to double to triple to go on TV, which, by the way, it often does, at least for the first season. So they didn't know how to budget. they didn't understand that the margin that they were going to charge wasn't going to work. So what we ended up doing is saying we need to create a new brand to deliver a better version of your previous product so that you can charge the right margin and take it to scale because that's the only vehicle. If you want to be on TV and you really want to grow this thing and try to hit 100 million,

the only way you're going to do it is with three times the margin you're making currently off of your business that you currently had. So was their model broken? No, but it was also never going to get them where they wanted to go. So that's, I guess, maybe my cheeky response is the answer to almost everybody is yes, if you wanted to try to make something work. And without having that experience, you've heard me say, I've got five kids, anything after three. If there's new surprises after three, you weren't paying attention. Well, they didn't know what their model needed to look like to be able to hit 100 million. they had no idea that certain things would happen.

They needed to have more cash available. I said, well, how much debt do you have available to fund growth? And they had about a tenth of what would be needed to do what they thought that they wanted to be able to do. So some of it just comes with, we've had experience growing companies from zero to those larger figures. And again, there's different team sizes that work. There's different technologies you need to adopt and different financial instruments you need to have available. Because if you don't have, for instance, a rotating line of credit that is, proportional to your

revenue and your cost of goods sold, you're going to be able to scale this thing because when you want to scale up and hit TV and you want to hit three, four times sales, you need to have more than enough product lined up. And most people just don't even think about it. And again, those are the types of questions. What's appropriate margin?

That's a big, you know, I'm not making enough money, working so hard, having someone come in without all your personal biases and all your preconceived ideas, your opinion doesn't matter. The first step to solving the problem is defining the problem. We help do that with our diagnostic systems and our planning. Well, you have to find somebody you can trust, which is why I'm talking to you guys, because obviously I trust you guys.

Thank you. Well, it's kind of the key to this whole thing, because you can talk a lot of people, like, well, fine, but I don't know if I know. All right, so if people want to find you, they go to 1866 Talbot. That's right. 866, Talbot. Or check us out online. Talbotigroup.com. There's a video on there and some other basics of how we do business. Talbot group.com. Thank you. Socrates, the Socrates fall series, if you're signed up for the Socrates emails, or if you just sign up for my email list, Eric Mataxis.com, you will have heard that today, today, register. is opening for our first event in what we're calling our fall series.

Now, let me tell you, the early bird registration, the prices are very low. It's at cost for us. If you've attended these events, when you get there, you realize, well, this is really special. This is a glorious club. The Union League club is just a heavenly experience. And so I want to encourage you. Andrew Claven is September 27th. I know I've mentioned that a bunch of times, but we also have an event in Houston, October 12th, the 13th, I forget, with James Tour, who is prominently featured in my book, Is Atheism Dead?

The question is, how did life begin? Kind of a big question. We asked the big questions at Socrates in the city. That's Houston. Then November 1st, we have David Berlinski, who answers the question, what is human nature? That's back here in New York, again, November 1st. We may do an event in Denver, and we'll probably do another New York event in December. Those aren't confirmed yet, but the three confirmed events, registration opens up for the first one, as I said today.

I want to remind you that we're doing a fundraiser with food for the poor, and this is kind of, how do I say it? The Salem Radio, you know all the Salem Radio hosts, were competitive with each other. So we've got Sebastian Gorka, we've got Hugh Hewitt, we've got Dinesh D'Souza, Charlie Kirk, and Mike Gallagher, and a number of others. But we're kind of competitive because food for the poor comes to us and says we want you to reach out to your audiences

on behalf of these people who are suffering. And so every day we kind of get, an update of, you know, how the different shows are doing. And I think I'm pretty sure my audience is a little smaller than Mike Gallagher's and Hugh Hewitts and whatever, you know, they are, those are giant shows, Dennis Prager. But I still feel competitive with them. Now, we kind of make a fun game of something that's deadly serious. People are suffering. People can't feed their kids. That's why Food for the Poor steps up. That's why they come to us and say, Eric, please reach out to your listeners. We need your help. So all gifts are tax deductible. The easiest way to do

it is go to metaxis talk.com. Metaxistococon.com. You'll see the banner there. That's our radio website, metaxisotalksotalk.com. I'm metaxus. I talk. My guests talk. Metaxistocot.com. If you go there, you'll see the banner says, help Ukraine. Now, earlier this week, my Salem colleague and friend Mike Gallagher, raised, I can't believe this, over $32,000 in donations by asking people listening to this program who could afford it to make a gift of $100, knowing each $100 gift will pay for 400 meals for kids and families who are refugees in Ukraine. $100 will pay for 400 meals.

That's how efficient food for the poor is. So I realize not everybody can afford $100, but if you can, I need your help. I would like to challenge Mike Gallagher's astonishing accomplishment. You have to go to metaxis talk.com. You will see the banner. I will also give you the phone number in case you prefer it, but anybody can give $100. I'm just telling you, let's do it today, please. 844-863 hope.

844-8-8-6-3 hope. 8-44-863 hope. Or make it easy on yourself. Go to metaxis talk.com. Anything you can give. But if you can give $100 today is the day, please help. God bless you.