The Eric Metaxas Show - Lucinda Cramsey

Episode Date: June 16, 2023

Eric answers the latest listener questions and welcomes back the CEO of Moink, Lucinda Cramsey.

Folks, welcome to the Eric Mataxis show, sponsored by Legacy Precious Metals. There's never been a better time to invest in precious metals. Visit legacy p.m.investments.com. That's legacy p.m.investments.com. Welcome to the Eric Mataxis show. We'll get you from point A to point B. But if you're looking for point C, well, buddy, you're on your own. But if you'll wait right here in just about two minutes, the bus to point C will be coming right by.

And now here's your Ralph Cramden of the Airways, Eric Mattaxas. They call this Ask Mataxis. This segment every Thursday. Now, it doesn't have to be Thursday in your world, but in our world, we do this on Thursday. Hour 2, which begins right now. Now, Albin is taking a bicycle tour of the Hebrides, and I guess I just said, hey, who can ask the questions? We don't need somebody, but Chris Heim's, you were here. Yes.

Would you ask the questions that people have been writing in? Absolutely. I'm happy to play the role of Albin today. Okay, so yeah, we have some questions from the listeners. They sent them in, and they want to know what you think about, all kinds of things, and why don't we jump right into it? Okay. First question.

I like your program so much, but today I reacted poorly to Ken Fish after being wholly enthusiastic. Why did you guys have to refer dismissively to dry and formal Christians? Are they not also Christian brothers in the shaping process? I've encountered this attitude in many places, and it makes me very sad since it evidences so little love. I know a lot of dry formal Christians, and I yet have hope for them. Well. Yeah. Why did you bash the dry Christians? Hey, I'm all for dryness. I think dryness and formality to the point of stiffness could be good things. I didn't mean to imply that dryness and hostility to the Holy Spirit, which is a part of the Trinity, is a bad thing. Did I?

Maybe I did. I'm not sure what it was that Ken Fish and I said in our conversation, but we certainly didn't mean to come across as unloving or hopeless. I just think that people are missing out on something beautiful and God intended, right? I think it's God's will that we open our hearts and minds and souls to the Holy Spirit, and sometimes people can be hostile to that. So I can, you know, sometimes in an arch way or be sarcastic. but I do think it's a pity. It's a great pity when people are themselves hostile, whether

theologically or just in terms of their personality, to what we call the gifts of the spirit, healing, deliverance, a lot of that stuff. So it didn't mean to come across as unloving, and I'm sure Ken didn't either. But when you see this stuff in front of your eyes and you know it's real, you kind of want to shout and say, Hey, people, this is real. Like, check it out. Anyway, thank you for the question.

All right. Question number two. Hi, Eric and team. I had a question about jobs. Do you guys know of a website where professionals can search for jobs with non-woke companies? Are you guys hiring?

With non-woke companies? Yeah. No, I don't. But this is one of these things we can invite the hive mind. If you, if anybody out there knows of anything along these lines, a resource of, you know, quote-unquote,

non-woke companies, send us an email because I would love to read that on the air, non-woke companies or whatever. Are you guys hiring no, but, you know, stick or anything can happen. Yeah, I would say we're always looking for good people and looking for good ideas. Yeah, but we pay $4 an hour. No, something like that. FYI.

Okay. Question number three. Well, actually, we're going to skip that one. We're going to question number four. Okay. Dr. June Ware has a YouTube channel, and recently she showed you on TBA. Whoa, whoa, whoa, whoa. Dr. June Ware has a YouTube channel, and recently she showed this program, which airs on TBN.

Okay. And I want to clarify, not only did she show the show, but also the set. And the letter goes on, your desk has a Mason symbol on it. Did you become a Mason at Yale? I hope you renounce Mason religion. I will never renounce Mason religion. How dare you? No, I think this is such a hilarious question.

Where do we start? Right. Okay. So what I love, there are people on the Internet. You've seen this, right? They're sort of like, you know, they're looking for trouble. They're trying to find stuff and then to tell the whole world, like, watch out for this guy because he's a Mason or some insane thing, right? So anybody who has paid any attention to the program, obviously not Dr. June Ware, who has a YouTube.

channel doesn't realize that I have many times, usually with Ken Fish, talked about the dangers of masonry. Free masonry is a very bad thing and can open dark spiritual portals. And so I am openly against that. So I find it at least a little bit funny that Dr. June Ware, whoever this woman is who has a YouTube channel, said that I have a mason symbol like on the on the set somehow like that's that's hilarious maybe she means a mason jar because we do drink yeah moonshine on the set it just it just limbers us up and we joke more

so we drink we drink hooch out of mason jars I think that's probably what she meant yeah I know there's there's been an increase in kind of creepy symbology in the media in general yeah all these award shows they have kind of creepy things yeah going on but that's very overt And the idea that, you know, there's something hidden in the set is a little bit straight. But I like the question, did you become a mason at Yale? And I'd be like, by Jove, yes, I did. Never occurred to me. Was there something wrong with that?

We have to joke because it's so nuts. All right, let's keep it going. Okay, number five. I'm delighted that we are eliminating the FBI, or I guess they mean there's a trend to get rid of the FBI that's kind of growing. Let me know when we get it done. Is this the same we, the people, that? so effectively eliminated the SS, the Gestapo, and the CCP.

Can you help me find this we? I've looked everywhere and I can't find a trace of it. The only we I see is the one belonging to Soros, Schwab, Obama, and their gang. I think I'll have to look under the bed to find ours. Okay, well, that is a very cynical question. Yes. Hey, five stars for cynicism. When people get cynical, it upsets me because it's faithless.

We the people in America know we the people didn't get rid of the SS or the Gestapo or the CCP. Why? Because those things happened in countries where they didn't have the Constitution and when they didn't have a history of understanding American-style self-government. So I do think that we, the people, have to. to work hard to talk about where we are as a nation, which we do on this program rather often, and what we can do to get rid of the corruption, the slide toward globalism and away from genuine American values and patriotism. But when people get cynical and they say, oh, yeah, it's all over, you know, Soros Schwab and that gang, there were.

all, you know, there's nothing we can do. That is faithless. It's cynical. It's a neelistic. And ultimately, people who voice that are part of the problem. Folks, if you buy into that that there's nothing you can do, you are serving the devil. You are helping these things not to get defeated. So I want to say that we have to all do our part. And I write about this, I talk about this wherever I go. I've got. in many speeches where I talk about this. We've all got to do our part. And getting cynical and hopeless, you become part of the problem. You've got to remain hopeful and you've got to do what you can. And the results are in God's hands, ultimately. But it's up to every single one of us to do what we

can and not to grow weary and well-doing. We've got to do what we can do. All right. Number six, last question. Is Socrates in the city a non-profit organization? We were, and then we weren't. now we are again. People who want to donate, you know, tax deductible to Socrates in the city can go to our website, Socratesin the city.com. And we do need the help. We don't, we can't do these events, you know, they don't pay for themselves. So we, we appreciate your help. If you're interested in Socrates and City and what it is that we do, you can go to Socrates and the city.com. Obviously, there's all kinds of stuff there.

And their plans to really expand it, too. So that's very exciting. Yeah, we'll be talking about that in the future. But right now, if you're interested in donating, yes, you can do that tax deductibly. But you have to go to the website, socrates in the city.com. Thank you for these terrific questions. And the cynical ones also. Every day, the parallel economy grows bigger and bigger. It's powered by everyday Americans who are sick and tired of all the woke propaganda being jammed into every product they consume.

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gets 96% approval, visit SalemNow.com or your favorite video platform to rent it today even though it's still in theaters. If you want to rent it for your church or large group, visit movienight.com to rent it today or go to SalemNow.com. Hey folks, I warned you, just a couple minutes ago I warned you that we have somebody

back in the studio that I happen to like. You know that most of the people I have on this program I like. But Lucinda Clark is the one that I like who's in the studio today. Lucinda, first of all, welcome back. Thank you.

You, listen, you're a lot of fun, and I want people who don't remember, I always say that, you know, if I turn on the TV, I'm watching Turner Classic movies, and if there's nothing good on there, which is often the case, I'll flip over and see, like, maybe I can catch an episode of Shark Tank. And I think that's how I was introduced to you and your company, Moink, M-O-I-N-K, Moink. and you are in the interest of full disclosure, you guys advertise on this program, but nobody advertises on this program

unless I'm excited about what they do. That's true. And you guys are like at the top of that list. There's several at the top of that list. I just get excited. So let's start, for people who don't know anything, about what is Moink, just because they're people that, you know,

they're just tuning in today. They're driving a truck someplace, and they're like, I've never heard this woman before. Who is Lucinda of Moink? What is Moinck? Why is it moinke? You know, stuff like that.

So moin' is moot plus oink. Moose oink. Get it? Got it. Go ahead. And I usually say, you know, oink, oink. I'm just so happy I got moanked. Most people usually say that once they start ordering from us.

Moinke. Moink. Moink box. We offer grass fed and grass finished beef and lamb, pastured, pork and chicken, wild caught, Alaskin salmon. Wild caught. Alaska and salmon. From the last independent fishermen

in Bristol Bay, Alaska. Wow. There's only one left. I've come to the conclusion recently, I'm not kidding, that if it's not wild caught, you might as well, I mean, honestly, like, that's the only kind of salmon you need to worry about.

And I didn't realize I feel very strongly about that now, now that I know what I know about, you know, farm-fed, farm-raised salmon or whatever. So you're mostly I mean, you do all kinds of meat, but you also do wild-caught Alaskan salmon. Yep.

Okay. We do all the different meats, species. You know, we have the lamb, the chicken, the different things. But really, at the end of the day, what we really do is fight for American family farms and independent fishermen. Like I said, Tony from Bristol Bay, Alaska is the last one. So we give people the opportunity to have a marketplace because, As the meat industry is, well, it's a $600 billion industry.

The largest privately held company, United States, is a meat company. You're looking at the only female CEO and one of the largest industries in America, right? We'd be brawling. We do cowboy stuff out there. But we really, our true mission is to allow people the opportunity farmers. Yeah. You know, it was farmers that signed that declaration of independence. It was farmers that threw off the Yoke tyranny.

There's only 1.3% of Americans that are farmers. 100% of us eat. Now, I didn't go to Ivy League like you did, Eric. But that, to me, translates to a math problem. Well, that's why you have common sense. So, well, in case anybody wants to know where to go to find this stuff, and I'm not kidding. You know, I get excited not just about the product,

but also about the mission, about you and the company, about American values. And I say this on this program a lot, and you don't know this because you're not here. But where you spend your money, how you spend your money, it's huge. It's bigger than how you vote because you spend a lot of money

on all kinds of stuff, food, whatever it is. Where you spend the money, how you spend the money, is very, very important. So that's one of the reasons I get excited about having sponsors. on the program that share my values, and don't just share my values kind of privately, but are living it out in the company. So if you want to go to the website, I want to say it's Moink Box. Now Moink, remember, it's Moop plus Oink. M-O-N-K, M-O-I-N-K, Moinkbox.com slash Eric. If you don't use the slash Eric, this program, we don't get to keep the lights on.

So moinkbox.com slash Eric. But you guys, this is a family business. I mean, how long, how did you get into this? How long, you know, how did you start? Well, I'm an eight generation farmer. Eight generation farmer. That's pretty impressive. That's taken us way back.

How far back does that take us? That's a long time. And I always say that I think statistically speaking, I'm a bit like a unicorn, female farmer, rural America, long-forgotten rural America, right? Rural America, not forgotten by people who love America, but go ahead, yep. Red hair. Yeah. And, you know, I think that makes me kind of like a unicorn.

You're a little rare. A little rarer than most. But I shouldn't be, is the thing. You know, it shouldn't be rare that rural America has a kind of a, we have a part to play in the larger economy. And one of the things that I love about my own company, right? One of the things I love to go to work is that we ship our meatboxes from a town of 97 people. We are living proof that you can come from the wrong zip code, if you will.

You can be ill-educated and rough around the edges. But when you believe in something and you follow what you believe in, you know it to be true, that you really can win in an economy where the cards are stacked. against you. Well, so tell us again, because I want to get into all the economics and all this stuff. I mean, you said that, I almost can't believe this. I remember you said it on the program last time, you know, it was a year ago or whatever. China, does a company, how do you even say this?

And is this, can this be true? But it's true. That a Chinese company owns 60% of U.S. pork. Yep. Like what? Like, yes. And during the height of COVID, the scary part is, is during the height of COVID,

when it was not economically sustainable, if you will, to continue to produce hogs. And one could get into lots of ideas of why this would be. But nonetheless, they shut down a lot of their facilities. So because they control 60% of U.S. pork, had it not been for the small family farm during the height of COVID, my friend, you would not have had bacon. like that like our it's so fragile the food system behind the scenes right but then you have

another nation controlling 60% it's not another nation it's China our enemy excuse me excuse me our enemy and when I say enemy yeah our enemy doing everything they can look we've had people on this program talking about this and that you've got a lot of naive people in the US government that don't understand that China is not our friend yeah they're working against us They do not, to say they don't share our values is, you know, to say that black isn't white. It's absolutely their values are antithetical to ours, and they would do anything they could to destroy us and are doing everything they can to destroy us right now. So supply chain, I mean, whatever you're talking about, and it doesn't get more important than food. But when you tell me that China owns 60% of U.S. pork, I just think, who let that happen?

How did that happen? Oh, it gets first. Not only do they have 60% of U.S. pork, so every time you go buy a pork shop, you better think about who you're giving your money to. But they also use something called ractopamine. They give this to their hogs and their confinement buildings. It's banned in 160 countries, including China, but you find it on your grocery store every single day. And it's like a stimulant hormone that makes the hogs go quicker.

I would never have it on our family. family farm, it'd kill one of my kids. But yet, the same company and country that has banned this chemical puts it in your pork chop every day. Now, how do you feel about that, Eric? Well, I'm glad alternatives exist. This isn't about doing a commercial from Winkbox.com, but I'll tell you what, it's one of the reasons that I love you guys, and I'm glad you exist, because when I hear this stuff, you kind of think, okay, now what do I do? Now what do I do? Now what do I do? So, I guess you go to moinkbox.com slash Eric. That's one option.

If you don't want to do that, you do whatever you want to do. But I got to tell you, Lucinda, most people don't know about this stuff, which is why I'm glad you're talking about it. You don't just represent a wonderful company, which you do, but you represent values and certain things that many of us aren't even, we're not alive to these issues. I mean, we could talk about the MRNA vaccine.

you begin wondering about that. I mean, I would not want to get that vaccine. The more I know every single day, the more I know that's a bad idea. But then we're talking about, oh, they're going to give it to cattle. Is that an issue? Not at this time. It could be long term. Right now it's not.

But it's definitely something you want to be aware of. I'll tell you what I do like about you asking me that. It's because you just asked me before that, like what do people do if they don't go to moinkbox.com. I'll tell you what you do. You start asking questions. You just ask. Who's behind you? Where is this?

Maybe look up what the company is because each meat company has different names. Ask questions. So I like that you're starting to dig in on things that you should dig in on. Well, that's part of what's happening in America is people are waking up. They're looking around and they're saying, you know what? I bought a certain narrative. And every day that passes, I realize I don't trust the people that I used to trust to give me the answers. We'll be back. We're talking to Lucinda Clark.

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Yeah, I always say Missouri, where the hills are steep and the cattle are cheap. Yes, I was born, raised and still hail from a town of 600. And so the thing is, as we have seen the decline of the family farm, we have

also seen the decline of rural America. We have seen the increase in poverty. In the days of my youth, the small town where I'm from, had a grocery store, a bike shop, a barber shop, a liquor store. And can you believe even the liquor store has not been able to withstand the tides of change?

There's like now a chain gas station. And this is something that's not uncommon to the town that I'm from. This is happening all across America. And I think folks started to take notice of this during the height of COVID when they were like moving out of the city and looking and then they get to where we are. And they go, what do you mean you don't have high-speed internet? What do you mean you don't have a coffee shop? Yeah.

You know, things like this. Yeah. So I think people started to take notice of some of these issues in rural America and see, you'll hear about coal mining towns. And how do we revitalize rural America, the backbone of this country, right? And so it's a complex issue. You'll have larger companies that'll say, oh, well, you should put manufacturing jobs or you should do this or you should do that.

Here's what I've noticed being that I am from there. There's no longer places to gather. The social infrastructure of rural America has crumbled. It used to be around the church, the local school. My parents used to play cards once a week, right? So now all of a sudden, where do people get together? So at Moink, what we realized is I planted my flag. I said, no, I will keep my company in rural America.

It's important to me. So we've got to figure some things out. You know, you train people that's that and the other. Poverty is a big issue. Mental health, drugs. I mean, you name it, we've got it, right? I mean, it's just a hot mess. We realized that people wanted to gather before work, after work.

We started with a coffee shop so that there was a place in town. We put one in. that wasn't a bar so people could get together and visit. These are real issues that we face. I love this. You have no idea. I love this so much what you're saying. Keep going. And so then from there we said, okay, look, here's another thing. We don't have restaurants. So here I am running this multi-million dollar company in a town of 97, and these big wigs and fancy boots and all the nines are coming to visit me. Where are they going to eat? So I'll tell you where they eat. They eat at my kitchen table.

and that the women of Moink we're going to go even one step further. How insane is it that I could run a company and then also put a meal on the table, right? Like, oh, this must be some kind of like, hell must have froze over, bad things are happening, that a woman could do all these things. So we said, you know, this is our culture in rural America,

that we feed people, that we are kind of them, that we share meals at our table and have a real conversation that we, you know, my favorite saying is, we shall all survive this uncomfortable moment we're fixing to have. But we, this like, sit down and talk to each other. So how do you take that? And you take that through business and then you say,

hey, I think that being a tenderhearted capitalist, like business has the ability to fix problems. I mean, we shouldn't be naive, Eric. If you want to know what changes this world, you better follow the dollar. So how do we make doing the right thing profitable? Right? Because once you make it profitable, you insulate it.

So that at Moink has become like our grander mission of not just saving the family farm in rural America, but making sure that our secret sauce is doing the right thing. So that other companies go, look, they're doing this, they're making money, they're profitable, they're that, that, that. Will you want to be like me? Well, I'll tell you what you're going to do. You're going to have to do the right thing. She's singing my song. Lucinda, you're singing my song.

That's beautiful. I just love that. it's because people have this false idea that I have to choose between making a profit or doing the right thing. And that is a lie from the pit of hell, ladies and gentlemen. We're not talking about being naive, but the fact is that it goes, that's the truth for countries, as it is for companies, as it is for families. You do the right thing in the right way. God will bless it. And it doesn't mean that it'll be easy. but the idea that I've got to look the other way or be corrupt or be part of corruption

or be part of some corrupt system to get ahead, that is a lie. Now, to be real clear, just because we have a minute left, your company has how many employees? We have 23. 23 employees. And you got 97 people living in the town. And you guys are a big business. Moink is huge. Yeah.

And not only are we huge, but we bucked the trend because we are zero. debt. We have very, very small gross margins. But I run a business like, well, I guess I should say that growing up in poverty didn't hurt me any, because that's maybe part of the key to my success is that I know how to be poor. Yeah. This is good stuff. This is wonderful. All right. So to tell people how to find you, moinck is M-O-I-N-K. You get it, moot plus oink. Moinkbox.com.com. moinkbox.com slash Eric. And the reason it's moinkbox is because a box comes with all this unbelievable stuff in it. Oh my gosh. We'll be right back. But you should go to the website and see what you find. Moinkbox.com slash Eric. We'll continue the conversation with Lucinda when we come back.

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Folks, welcome back. We're talking about meat. I'm a meat eater. I like meat. I also like wild salmon. And so just so happens I'm sitting here talking to Lucinda Clark from Moink. This is what you guys do because we're talking theoretical stuff. But what you guys do, people go to Moinkbox.com slash Eric.

And they get to pick the meat that is delivered to their house. And talk about, you know, why is this? stuff better. Why do people want this? Because, again, part of me doesn't want this to be like a commercial, but I am genuinely excited about what you guys do, about the whole

gestalt of your company and everything you do, but the product at the heart of it. So talk a minute about that because it's a family farm. There might be many reasons you come to Moink. You might believe in some of our same values, but I'm going to tell you why you're going to come back. Yes.

because the quality of our meat is going to, like, then you're going to taste it and you're going to go, oh, wow, you know, turns out doing the right thing leaves a great taste in your mouth. So we have, you know, we offer different varieties of our, we have steaks, we have beef, pork, chicken, lamb. And the reason you have that difference in quality and the taste is, for instance, like our chicken. Did you know that only 1% of the chicken in the United States is raised outdoors on pasture? I don't want to hear about that. I think I did know about that, yeah. So our hogs are raised outdoors, you know, where a pig is free to be a pig.

I always say they only have one bad day. But this idea that farming all of a sudden has become a manufactured process, well, sadly, most people don't even know what quality meat should taste like Right. Because they haven't had it because the market is controlled by these confinement building hogs and cattle and whatnot, which I will stop right here. And it's a bigger issue for a different day. But I feel compelled to need to mention that there are lots of different ways of farming in this country.

We do not hate the sweatshop worker. We hate the sweatshop. So to my fellow farmers that are out there that are kind of stuck in that cycle, I want to make sure people understand I'm not farm shaman anybody. But there is a difference in the quality. There's a, you know, our hogs are raised outdoors. Our chickens are raised to fresh pasture every day. Our salmon is wild caught in the ocean, which specifically how they do it is really fun.

It's kind of like bumper cars in the ocean, right? They have a certain time of the year that they can fish. I was just in Alaska. and when you realize like, wow, this is where, you know, halibut comes from, this is where the salmon that I should be eating comes from. What an amazing place. Yeah, it's clean. And, yeah, it's beautiful, huh?

So specifically on some of our products, we always say, you know, they're free of hormones, antibiotics, saline solutions, bleach, corporate greed. They're free of a lot of things. Yeah. Sugar. Yeah. So the bacon, our bacon, we call it Naked Bacon. My thought is if you're going to eat a Pop-Tart, go on and eat that Pop-Tart.

But you do not need sugar in your bacon. Like, quality bacon doesn't need a bunch of things put into it. In fact, I think Julia Child maybe said that one time, like start with good ingredients. And then you don't have to do all this extra, like adding and carrying on stuff, right? So the products that we carry, we do have some value-added things like marinated steak tips and stuff. it's just a quality product. So even if you are horrible at cooking, it's still going to taste minorly okay.

Yeah. Like, because you start with a good product. However, then we also publish a magazine, Wink does, and you get that when you sign up that kind of walks you through how to cook meat. Lost art. Cooking is a lost art that doesn't have to be complicated when you start with good product.

I mean, bacon, I mean, it's pretty simple. Fry it. Well, you, and no kidding. Mr. Wonderful, Kevin O'Leary of Shark Tank, said it was the best bacon he'd ever tasted. Now that, he doesn't say that kind of stuff lightly. He's kind of a snob. Yeah.

And, man, that's a pretty big rave. Now, how in the world did you get on Shark Tank when that happened? That's a long story, but just kind of sometimes things align. Now, I've renamed it from Shark Tank to Fight Club, because we were fighting. Yeah. Well, that's one of the. reasons that I watched the show. But, but, okay, they're doing a new, like an update on you guys. Yeah, they've done one and they're doing another one. They came out last week and filmed.

Yeah. Because Jamie Siminoff, he invented the ring doorbell. He was a guest shark on Shark Tank. And he took a chance on Moink. And interestingly, what happened is he came to rural America with his wife and his son. And he said, wow, I like this place. He fell in love with our calls. culture and our way of life. He bought a farm. So they came out to do like, when does a shark come and buy a farm in rural America? Well, I guess we just have a way about us out there where people become like family. So they came last week to see like, wow, one of the sharks bought a farm for his family to come to. And so yes, you know, if you go back and watch the original episode,

the issue that Kevin O'Leary had was not the quality of my food. He loved that bacon. Right. The issue was... He wanted a royalty on every racher. I want one percent of every racher you sell until I make back my $1 million. Well, he had a problem with my gross margin and is only 20 percent. Yeah.

Well, Eric, I'd just like to tell him how you like me now, as I still only have a 20 percent gross margin. But we've been profitable. Why? Because just like you said earlier, you don't have to choose. You just know how to, you need to know how to be smart. Like this inflation, all these things, look, if you own a business, you can find efficiencies that don't, you don't have to raise your prices. You don't have to, like, cut people's knees off to make a living. You can have a small margin, be efficient, and still win.

And so that's what we talked, Kevin O'Leary. He had something to learn from us. Yes. Imagine that. You don't have to treat your employees like dirt. Or like machines. No. No, this is, look, this is basic stuff.

But so the process is you go to moinkbox.com slash Eric. And you get to pick what you want. So what is being delivered, you know, some people like beef, some people like pork. Yeah, you just customize. You customize. Yeah. Which to me, that's kind of the fun part. But anyway, final segment coming up talking to Lucinda of Moinkmoinckbox.com slash

Eric, if I haven't said it yet, I recommend this stuff. I really do, and I'm proud to do so. We'll be right back. Welcome back talking to Lucinda of Moink. Moinkbox.com slash Eric. Lucinda, you used a phrase just now. You say that Moink farmers, farm like our grandparents did. So what do you mean by that? Okay. Well, it's something called, I think

the buzzword is regenerative agriculture. Okay. In simple terms, common sense when you think about it, and I'll explain it to you. So, but first I'll preface by saying, you may have occasionally heard people say that to save the planet, we all need to not eat meat and how meat is bad for this or that. Okay, parentheses. Jesus ate lamb, which I believe technically is meat. So please continue. Okay. So that's actually from commercial, like the big, big ag, if you will, in the confinement buildings definitely have a negative impact. But when you farm the way that you should, and it's called regenerative, it's not like that. And I'm going to explain it. The easiest way I know to explain it is the Lion King at the beginning. We're holding up Simba. We're all happy. They're singing and dancing and

carrying on. Things are moving in packs. It's sunny. And then what happens? Scar gets on the throne. Things are overgrazed. It's dark. It's twisty. We're sad. So very simply, regenerative agriculture is Timu Fossa. And what I mean by that is like animals move in tandem with the earth. They move across a field. Like the hooves of the animals of the, of the, of the, cattle, aerate the soil. Nitrogen from the chickens go back into the soil. It's an ecosystem in which animals and humans live together. We actually do need animals. They wouldn't be on this planet if they didn't have a purpose, right? Like we all have a purpose. We all have a part to play. And in regenerative agriculture, that's what you're doing. You're using land management through

animals. Rather than going through and clearing out certain things, you maybe move goats over it to clean up certain weeds. Like we all work together and tando. And this is how our grandparents did it. They were smaller family farms so that it was manageable ecosystem. It's organic just, organic means you haven't sprayed it with certain chemicals, right? Regenerative means that you are a full circle, you are singing kumbaya, we're all doing all the things, right? There's no dark and twisty going on like scar. There we go. That's how I explain it. That was so simple. I wish Elton John could sing and, you know, bring us, well, actually, seriously, you bring up a lot of concepts. We're talking about a lot of concepts. But this is the way

people used to do farming. You know, you say our grandparents, great-grandparents, all the way back, that's the way people used to farm. And we've come a long way. We are very, very far from that. And when I, I don't even want to think about the way animals are treated in most of, you know, it's one of the reasons that you and Moink appeal to me so much because this is not a small thing. It has ramifications in like every direction. Well, I'll give you a number. Yeah. So in the state of Missouri alone, 50,000 independent hog farmers have been replaced by 500 hog confinement buildings.

50,000, you understand that's 50,000 families. And again, I told you earlier, we all know now, 60% of U.S. pork comes from one company wholly owned by the Chinese, and now you've taken 50,000 families in the state of Missouri alone that are losing the lost art of how to produce food in this way, because that knowledge goes away. That's why generational farming is important. Well, we're out of time. Folks, people say, what can I do? What can I do? Well, you can tell your friends about moinkbox.com slash Eric. You'll be helping this show. You'll be helping America. There's a lot here.

We covered what we could in the short time we had, moinkbox.com slash Eric. I got to tell you, Lucinda, you just make me happy to be reminded of what you guys are doing. Thank you for doing it. And we'll see you next time.

God bless you. Thank you, Eric.