The Eric Metaxas Show - Lucinda from Moink (continued)

Episode Date: February 19, 2022

Lucinda from Moink continues sharing her experience as a successful farmer and businesswoman with tales from her time on "Shark Tank" and what it takes to bring the best meat and fish products to market.

the Eric Mettaxas show with your host, Eric Mettaxas. Hey there, folks. We're talking about farming today. That surprised you, didn't it? You didn't expect the sophisticated Manhattanite, Eric Metaxus, to be talking about farming. Well, guess what? You was wrong. And I'm barfoot. Don't believe in wearing shoes, neither. No, seriously, though, we love to talk about everything on this show. And we have as our guest, a new sponsor, I can't pronounce her last name, so I'll just say Lucinda is her first name. And we're going to be talking to her for the rest of our two today about farming. And it's, let's just say it's an eye-opener.

And it's one of the reasons that I'm excited for MoinkBox to be a new sponsor on the program. Moinkbox, M-O-I-N-K-box.com. It's like Moombox.com. It's like Moimkbox.com slash Eric. Yeah. phenomenal stuff. Oh, but anyway, we've got other stuff talking about before we go back to talking about farming. Alvin, give us some your sophisticated New York area cogitating before we get back to the farming talk.

Yeah, I got to tell you, one of the biggest influencers in comedy for me was PJ O'Rourke. And unfortunately, he died on Tuesday, passed away. And he was just so funny. He started the National Lampoon back in the early 70s. And PJ, he was also an influencer of Tucker Carlson. Tucker gave a little tribute to him as well. But he was one of these really, really funny conservative guys. One of his all the, all the, I forget the name of the book that he wrote,

all the trouble in the world was very, very funny. But the National Lampoon, if you remember this, they had an ad. They got sued for this ad back in the mid-70s. It was a Volkswagen on the water, like floating on the water. And it said, if Ted Kennedy drove a Volkswagen, he'd be president because it floats. You know, this was all about Chappaquitic, okay? They were sued for that. They had a magazine cover where there's a guy with a pistol to a dog's head.

And it says, if you don't buy this magazine, we'll kill this dog. And they did comedy back then that you cannot do today because they were politically incorrect the whole time. And they were just funny. The point is that people on the left and on the right were politically incorrect. There was a joy in humor and irreverence in humor. And obviously, sometimes it can go too far. But they really, I mean, when I think about, when you think about Lenny Bruce, when you think about all of these people, I mean, I'm not fans of all these people,

but they understood the idea that comedy is at the heart of the idea of free speech, being able to say the things. You know, it's like the court jester who speaks truth to power. it's like a prophetic thing as well. And PJ O'Rourke, obviously he was conservative, but back in them days, he was just goofing around and being brilliantly funny. So it is amazing that we lost him at the young age of 74.

To me, that seems, when I was a kid, that seemed old. But now you think, what? 74. When I was a kid, anything over 40 was old, you know? I was glad when my dad turned 40, it was like, wow, dad, you're old. But PJ, the other thing is Saturday Night Live, the best years of the Lampoon, according to Wikipedia and to me, were 1975 and 1976. SNL, the premier of the SNL, Saturday Night Live, was October 11, 1975.

Back then, it was like, is nothing, is nothing sacred was the catchphrase of the National Lampoon. But back then, Saturday Night Live, National Lampoon, they made fun of everybody. irreligious, so that would make the Christians upset, you know, and they were against the far left as well, which would make the far, they didn't care. They were into, here's it, here's the word, they were into free speech. That's when free speech had its heyday. When you, Comrade Stalin will have something to say about that. So we should also say, Albin, if you don't mind me mentioning you, oh yeah, when you're not goofing around on this program and producing it, in your goofy way, you also write pieces that sometimes get published at American Greatness. Do you not now have a piece at American Greatness?

Well, I didn't check yet this morning, but there should be one up there. They told me it would be up on Friday. Prodical Church, Prodical Nation. So that's my new piece, and that's a serious piece, by the way, at American Greatness. It's not loaded with AM greatness dot with goofy jokes. Yeah, there. I throwing, no seltzer bottles, no joy buzzer. no dribble glasses, nothing.

No, no seltzer down the pants, none of that. I'm really, I'm sorry to hear that. American greatness. Now, if anybody can spell albin, there's not a lot of albin's that are right for American greatness. ALBIN, they can find you. It shows me that you're writing these pieces, and I hope people will share this one called prodigal church, prodigal nation. I'm thrilled that John Zmirak writes these pieces at stream.org.

I'm thrilled that my friend Larry Taunton writes at Larry Alechton.com. and I'm particularly thrilled at my friend of many years, three decades, Keith Junta is writing at wine patch.org. The reason I'm thrilled all of you are writing is because you actually have something to say, and it's a little different from the standard stuff. You're pretty much not going to read this kind of stuff at Fox News or whatever, God forbid MSNBC.com or whatever. And so I hope people will share this stuff.

And I say to this audience, folks, By the way, I'm the poor man's souls and eats it. That's what you are. Exactly. You took the words right out of my mouth. The stuff that we do on this program and the stuff that I share on my email list, Ericmetaxis.com, if you get those emails, we want to encourage you to share it because we know we're living in an amazingly dark time for the United States of America.

The idea that free speech is under threat, that they've shut down our use. YouTube channel. Honestly, I know I've said this a thousand times, but you cannot imagine what a crimp that puts in our ability to get stuff out. People aren't stumbling across us because they don't use Rumble the way they do YouTube. So we're living in dark times, but we have to get through it together. We have to trust God because God loves us and wants us to be used for his purposes is in our generation, whatever comes. So despair is a sin. Let me say that again.

Despair is a sin. If you don't believe in sin, I don't care. Despair is still a sin and sin is very real. Can I just say hopeful and do what we can and share what we can when we can. That's just jump in real quick. I mean, we were born for such a time as this. That's it, folks. And you've got to do it and make an impact.

Well, that's a fact. I think it's very tempting to say like, oh, I wish I was living. 30, 50 years ago when we didn't go. And I think, no, no, no, no, no. It's God's will that you're alive this second. It's God's will. If there's no God, you can have dopey wishes. But God says, no, I actually created you for now, for my purposes now. This is my first best that you're alive now, and I want to use you. And so the only question is, do we have a relationship to God where we can say, Lord, use me. And if you don't, may I recommend you get one? They're available at fine tobacconists everywhere. But it's really important, I think, that we do whatever we can. And if you have any fear, folks,

the Bible is also very clear. That's a sin. You're supposed to take these fears to God and say, Lord, give me courage, give me strength, help me to trust you. Because honestly, it's the only way to live, folks. It's why you exist to live freely with joy, love, hope, peace, faith. It's why we're here on the planet. I don't have time to get into the details, but these are simply things that I would and have stake my life on. So let me simply say, take that seriously. So if you want to know more, obviously, you can go to my website, Eric Mataxis.com.

I write about these things in many of my books. if you sign up for the newsletter, you will get Albin's piece, John Smirak's pieces. I mentioned Keith Juntawine Patch.org. Just a lot of great stuff, a lot of great fodder for you to think about the crazy thing. Oh, one final thing, Albin, before I forget, somebody said they were listening to this program on Spotify. Oh, yeah. And there was an ad for Pfizer. And they said, how can you have an ad for Pfizer on Spotify?

We don't control everything. Most things we do control. For example, today I chose for it not to rain. I control the weather with my mind. But I don't control the ads that are played on Spotify. And so I have no idea what Salem's policies are. Even Salem, if they have a say, they would probably air something like that. You already know what I think of folks like Pfizer.

So let's not go there. We'll be right back with more fun conversation. Hey folks, I've got to tell you a secret about relief factor that the father, son, owners Pete and Seth Talbot have never made a big deal about, but I think it is a big deal. I really do. They sell the three-week quick start pack for just 1995 to anyone struggling from pain like neck, shoulder, back, hip, or knee pain, 1995, about a dollar a day. But what they haven't broadcasted much is that every time they sell a three-week quick start,

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I did and I was shocked. Now I'm able to clean out the junk and invest in companies actually doing good things. Go to inspireinsight.com today and register for free. That's inspireinsight. Go there. American, Texas. I'm sitting here with Lucinda Cramsey, who just happens to be the head. I don't know, what are you, the CEO, the president, what are...

I'm the head hen. The head hand of Moink, M-O-I-N-K. Is that the name of the company, just Moink, or is it like Moink Corporation or Moin-C... I mean, LLC, who cares? It's Moin-K. It's Moin-K. Moop plus Oink, but our web address is Moinkbox.com. Moinkbox.com. Okay. And the reason I know you is because you have become a sponsor on this program. But when I heard your story, I said, this is, I mean, this is a kind of thing that always interests me. It's not just people, but that's a big part of it, but people and their stories. And when you start realizing some of what you said the last time you were on, that nobody knows about what we're eating. And I thought, this is a rich.

country. We have options in this country. Sure. And we, if I can make a good choice, if I can, you know, so when I heard about the way you all deal with the meat, the fish, I said

people need to know about this. This is not just about going to moinkbox.com slash Eric. This is about understanding that when you live in a country like this where you have a free market, some of that's good, some of that's bad. And the way I see it is that the free market, the one thing the free market will do, it'll get you stuff

cheaper. But then the question is at what cost? So if I can get something four cents cheaper, but then I find out, oh, but to get it four cents cheaper, it's now being manufactured in China. We're losing jobs in America. The Chinese communists have slave labor. In other words, it's a little more complicated than, oh, I can get it four cents cheaper. And that's a cross the board. That's with the food we eat, whatever. And what I've been learning in part through you is that a lot of big agriculture, big ag, as you call it, the way they treat animals, I would prefer that animals are not treated that way. So the way animals were treated 100 or 200 years ago, I know is better than most of them are being treated today. And I know that you all are

doing what you do more in line with that. Sure, we always say, I always say, we farm like our grandparents used to, so your food tastes like it should. Yeah. Right? I'm going to throw a whole bunch of statistics at you. Yeah, go ahead. And then anything you want to dig in on, you'll point out later.

So I always say that no consumer went to the grocery store and said, today I'm going to buy a funky chicken and screw over a farmer. But it's a high probability that's exactly what you did. I'm going to give it to you by the numbers, okay? Okay. In 2018, the average on-farm income and the United States was a loss of $800. 90% of farmers have an off-the-farm job, including myself, to pay for our farming habit. Okay, less than 2% of Americans are farmers.

If we cease to exist, you are going to be reliant on companies that are too big to fail for your food source, and I think we all know how that goes. 2008, anybody. Solindra, anybody? Anybody. Okay. And then 60% of the U.S. pork supply comes from one company, Smithfield Farms, wholly owned by the Chinese. 99% of the chicken in the United States is raised in confinement buildings, 85% of the hogs,

78% of the cattle raised in confinement buildings. Was a confinement building? Another cutesy little term they like to use is stationary pens. Now I'm going to side note for just a moment allow me to say to my farmers that are listening and non-farmers. There are many farmers that raise animals in such a way that that is not their life goal.

Ain't no farmer ever woke up and said, today I want to see how many chickens I cram in a very small space. Ain't nobody ever said that. And if they did, I can't know you. But this is how the system is set up, the market economy. A farmer does not set the price that they pay. for their inputs.

Then at the end, they'll farm all year. Then at the very end is when they determine what their prices that they get for their product. It's set on the Chicago Board of Trade. So all that, let me condense it. It's a losing proposition being a farmer. So why do we do it? And why do they?

Why do you care? One, we care. We do it, even though we lose money, is because it's more than a livelihood. It's a way of life. It's a culture. Why do you care? Because in the height of COVID, when it was no longer economically feasible,

a lot of these large processing facilities, just shut down. So when your back's against the wall and your chips are down, who do you want making sure your family is fed? Me, who's got a vested interest for my family or the Chinese? I'm just asking for a friend. Just asking. We're just asking. Just asking questions.

We don't have any answers. We're not saying the evil Chinese are evil. Other people might say that. And of course I'm talking about the communist leaders of China, certainly not the Chinese people. But most people don't know about this. Some of the stuff you've shared, the reason, again, I think it's important.

I want people to understand that how you spend your money matters. It's not just how you vote. That's very important. But every penny you spend, you're spending it over there, or over there. And we have to think about this. What am I subsidizing? What am I helping? So number one, helping family farms. I'm all about that. Now, I've got to be clear, too. I only know you through moinkbox.com slash Eric. Do you all produce meat and so on and so forth that people can find in other ways? Or how does that work? No, we currently only do direct to your house. So you order

online. You pick your different, what you want. You customize a box. It works on subscription because then the farmers can plan ahead when, you know, of course you can skip your orders, do whatever you need to do. But anyway, then we deliver it straight to your doorstep. Right. And so, yeah, we have grass fed and grass finish, beef and lamb, yep. Pastured pork and chicken, wild caught Alaskan salmon from the last independent fisherman and Bristol Bay. His name's Tony, his wife's Heather, they're wonderful people. Now, how can this be?

I mean, this is amazing. So you want salmon, and you're telling me that you get salmon from, the last independent fishermen in Alaska? Yeah, in Bristol Bay, Alaska, which is this one area. Yeah, because it's become kind of, again, it's the market to where it's hard to make a living if you're not aligned with the right corporate interest, right? And so Tony and Heather, oh, they're amazing humans. They fish about six to eight weeks is this, like, heavy time of Bristol Bay when they do all the salmon.

And it's fascinating stuff I could go into. at a different time. But anyway, the rest of the time they live in Illinois, so their fellow Midwesterners, and you have a real impact on people's lives when you order from Moink. Like, you now know, Tony. That's the man's name. The man behind the fish. Right? I can tell you, there's real people, real lives, real names behind Moinck. Right. And so you can have a very impactful difference on farmers, rural America.

And you get to eat really good quality meat. Okay, now, speaking of good quality meat, I am a carnivore. But that's just me. But let me just ask you, the bacon is amazing. And I guess you said it with, what do you call it? You call it naked bacon. It's not honey cured or anything like that. What is you do with the bacon?

So it is smoked, right? It is smoked. It's smoked. Right. And so it's got salt in it. Yeah. And that's it. A lot of the bacon that you'll find at a,

A typical grocery store has some preservatives or nitrates or nitrites or sugar is a big one. Yeah. Which is funny to me because I'm like, if you're going to eat a Pop-Tart, just eat a Pop-Tart. But stop trying to act like your bacon needs to be both a Pop-Tart and bacon. Yeah. Just let your bacon be bacon and naked, right? But Shark Tank host Kevin O'Leary, Mr. Wonderful. You know the jerk who sits in the middle?

Just kidding. I think he's deep down a nice guy, but he plays the role. He plays the role of nasty, you know, the shark. I'm going to crush you like a cockroach. He actually said that your bacon is the best bacon he's ever tasted. He doesn't just say stuff like that. Like he's not giving away compliments for free. But, okay, so, but that's the bacon.

You guys, what is the deal? I read something in your literature about if you go to a grocery store, you can't get the same steak that you would get in a restaurant. What is that? Do they have a different, I can't remember how that works. Do you age it? Do you not age it? How is that all?

Where the cuts or I don't know? Right. So you want to know why our beef is different is probably what you were asking. So we do wet age. We age our beef for about 30 days. Ours is grass-fed and grass-finished. And it's raised outdoor us on pasture. The majority of the cattle produced in the United States,

78% I believe, end up in what's called a feed lot, which they're kind of cramped up. They're giving corn to finish them out. Ours are both grass-fed and grass-finished. And we do something called regenerative agriculture. Yeah, right. That's a big, crazy buzzword that's coming in. So how are you on time?

Regenerative agriculture. I can tell you right now we don't have time for that. We're going to be right back talking to Lucinda, who's the, what do you say, the headhand? She's the headhand at moinkbox.com slash Eric. We'll be right back. In case you haven't been paying attention, the Biden administration has caused a financial crisis and they have no clue how to fix it. Oil prices have skyrocketed. And when oil prices go up, the cost of transportation and shipping spikes leading the prices of goods to rise. And when we're already seeing record inflation, that's the last thing we need. Our economy is in trouble and you need to take steps to protect yourself.

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Meat. We're talking about all kinds of meat. We're talking about fish. And we're talking to my new friend Lucinda. Is it cramzy? Is that your surname? Yeah, but I mean, I've just like Lucinda. Is that too complicated of a question?

It's just complicated. All right, Lucinda. I'm just going to be like Madonna with just like one name. Lucinda with Moinkbox.com slash Eric. Okay, but you were talking about regenerative. Say it again? Regenerative agriculture. Okay.

And so what is that? So I'm going to say it in a way that everybody can understand. I'm going to explain it because you're going to hear this term a lot, right? It's becoming a buzzword. Here's what it means. Okay. Which we use at Moines, our farmers do. Lion King.

Did you watch a Lion King? Eric? I don't eat Lion. Okay. So anyway, let's say you did. And at the beginning of it, you know, when Mufasa is on the throne, all the pride lands are beautiful, and the animals are moving in packs. and they're singing pretty songs, and we're all happy and feeling good.

Right. And there's something terrible happens, and Scar gets on the throne, and everything goes dark and twisty, and we're sad, and there's nothing to eat. Yeah. Okay, regenerative agriculture is Team Mufasa. All right, keep going. Okay, so let me explain it to you. Commercial agriculture is Scar.

So in regenerative agriculture, the animals move in packs. Right. And the reason they do that, like in Montana, they stay safer from bears. Right. When they move in packs. Right. And so you move them regularly. Think of the buffalo or bison.

Do you call them? Whatever. Who cares? I know what you mean. Whatever they are. Whatever you're calling them. Think of when they moved across the prairie. They moved in packs.

Of course. And they were always on the move, right? Yeah. So animals on the move. Yeah. Because it aerates the soil, it doesn't overgrace. Uh-huh. So we move them.

There's intake. So we move our animals frequently. Oh. Secondly, animals are a part of this whole ecosystem of putting, of, of putting, topsoil back into the soil of having a healthy I forget what you would call it like a bio something but anyway my farm

has a healthy balance a poop sphere I'm pretty sure that's the term really that's where we're going with it I just made it up so we're talking about something that's so radically different from animals that can't move in cages in buildings

you're talking about animals roaming and being part of the ecosystem Because you'll hear people when they get it. I'm sure you've heard somebody who is a vegan or something get into this whole greenhouse gas and animals produce. Yeah, you're right when you're talking about confinement buildings. Yeah. But when you talk about how they should be on the family farm with regenerative agriculture, your science doesn't stand up. Right.

So this is something that is good for the soil. It's good for the land. It's good for the animal. Yeah. Right? Like, look, I'm very tenderhearted. I'm not going to try to raise an animal in a way that's going to, like, give me the eb-gibis, right? Like, it's a beautiful team Mufasa.

We're team Mufasa, regenerative agriculture. So what are the, now you do, obviously, beef, pork, pork, chicken. Non-funky chicken. The funky chicken's for the dance floor, and that's it. So tell me the, so funky about some of these, you said 99% of the chicken we get in grocery stores is, you'd call it funky. What do you mean? What are you talking about? Well, first of all, I don't really want to know, but tell me, quick. I know, right, but I'm in the business of making this my business, so I know.

Cramped conditions, because even if it's labeled free range, that means they've got so much square footage. They're not really raised outdoors on pasture. They're just given access to so much, like, a square footage. Secondly, the reason is really funky is a human impact. What kind of human impact? Was it a chicken I have? Well, if you go and read the numbers and see what the chicken farmers in the United States. It's almost like indentured slaves or it's just terrible. We pay 4,000 percent more than the big four when it comes to our chicken farmers. That I'll tell you something. So you're saying that the chicken farmers are suffering under these conditions? Oh, absolutely, because it's an integrated, a vertical supply chain is what they call it,

but essentially that larger corporation owns the chicks, the feed, and then the farmer, these poor farmers have to go out. They spend like a half a million dollars putting up the confinement building, having been sold a bill of goods, that if they raise animals like this, their life will dramatically improve. Right. And instead, they get under the clutches of commercial agriculture, and there's no way to get out without losing their farm.

It's absolutely terrible. It is almost like a human rights crisis, in my opinion. What is some of the most exotic animals that you have? I mean, you don't get into, you're not raising ostriches and emus and llamas and stuff like that. I mean, I have llamas on my farm, but it's not, I mean, do. But I can't eat them? I mean, you know, they protect my sheep. If I pay enough money, can I eat these llamas?

What about polar bear? Have you ever tasted polar bear? Oh, my, it's delicious. I feel like we're going pretty far out there, but we can try it one time. No, I'm just being stupid. No, but you do not sell eggs. No, and you know what? I let my yard birds.

I raise chickens out on pasture that you eat, but I also have what I call my yardbirds, my banty hands up by the house. But they're wild like me and my children. I always say only feral things live where I live. So they get in the trees to stay safe. Yeah. And then they keep their eggs. They lay on them.

we get more chickens and aren't we happy. Except in the height of COVID, I did let them know, like, you're going to pay rent. I'm going to need those eggs. So, okay. But you don't so like, so that's another question. Yeah. But all this other stuff. Well, the difference, look, your taste buds don't lie.

When you do the right thing, it leaves a great taste in your mouth. And it is literally, you can taste the difference when you taste a moink steak, when you taste our chicken. Yeah. I can sit here all day until I'm blue and tell you millions of different things. But really, none of that matters until you taste it. I'm going to, we have a few minutes left, so we'll continue the conversation. Don't go away. We're talking to Lucinda.

But it seems that it's the only thing to do. Hey, folks, if you listen to this program, of course, you've heard me talk at infinitum about my pillow and my friend, Mike Lin, Well, Mike has just announced that you will receive one of his books and the book is next level insane. It is called What Are the Odds from Crack Addict to CEO? It's his story. You will receive it absolutely free with any purchase using the promo code Eric. Did you hear that? It would be a great time, by the way, to buy his warm and wonderful my slippers.

For a limited time, he's offering 50% off my slippers. all wear them in my extended family, my slippers, check it out. 50% off. Go to mypillar.com, click on the radio listener square and use promo code Eric. You'll also get deep discounts on all my pillow products, including some overstock products, such as individual towels, blankets, comforters, and much more. Or call 800, 978, 30978. That's 800, 978 3057.

To use the promo code, Eric. Folks, I'm talking to Lucinda of Moinkbox.com. Lucinda, the only reason you're here talking to me is because when I heard your story, I said, I want my audience to get to know you. You're a sponsor on the program, but I have plenty sponsors on the program. I don't have them on to tell their stories. Your story is compelling. It's beautiful. I think it's important.

But since you're a sponsor, let me tell my audience that they can go to moinkbox.com slash Eric. And Albin tells me that this is true. Albin, is this true, that right now, if people sign up and use the code, Eric, they get free filet mignon for a year? Is that right? Does that make sense? Yeah, so we're going to put a filet mignon in every box for a year. You're just going to throw it in? Don't look too closely at it. Just throw it in and ship it. You know, I personally help on the pack line, so I will personally be involved with putting that filet mignon. Well, that's just an incentive that people want to try it. out. But we did try it out. And I love the idea of getting the box. Like it's kind of exciting.

It is. I'm a child. It's exciting to open up the box and what's in it. But so people can get a variety of things. So what are the variety of things that they can get? We have different stakes. So you can get, well, we call it a tomahawk rabbi. But I think the, I think the official word is French. No, you know what we call it here? We call it a loo loo loo. Tomahawk ribi. Okay. That's the proper term. Yes. Okay? In the meat industry. Yes.

But the tomahawk ribai, that's my favorite. Yeah, it's got the bone at the end. Whether it's got the tomahawk or not, the ribby. Why is the ribby so good? It's the marbling. It's the fat. Yeah, it's the fat. I like the fat.

Yeah. Yeah, it's the fat. No, but no kidding, because I prefer a ribai. I've just learned this recently to any of the other cuts, to the filet mignon, to the what? I just prefer the ribon. Me too. I don't know why. And so we have flank steaks.

I'm not ashamed of it. On pork, we have bacon, pork chops, ground pork. Actually, people use a lot of ground pork. Ground pork? Yeah, because you can use it in place of like ground beef and different things. Chicken, of course, we have all the variety. There's only like five ways to cut a chicken. So you've got all of the five different varieties of a chicken.

So there's a lot of people eat chicken, obviously. And now that I've heard what I've heard about chicken, I'm going to be more excited to be ordering chicken from you all. That's bleach free. We're bleach free. Bleach free? Yeah. Who doesn't want to cut down on bleach in their diet?

So you weren't kidding. I think this was on a phone call we did. You said that most chicken is dipped in bleach. Yeah, chlorine, 97% of the chicken. Why do they dip it in bleach? Well, because they started on sanitary growing conditions. And then when they're processed and it's what they use. Who wants fecal matter in their chicken?

So they dip it in bleach. Isn't that nice? That's a nice gesture. This is so disgusting. So thank you for existing and for doing what you guys do. So chicken, you can order different kinds of chicken. Yes. Okay.

So the way that Moinkbox works is that you sign up to get a box, you tell us how often you want it, every six weeks, eight weeks, every four weeks. And then we put into the box, like, here's a curated box. I personally do that. So Lucinda's curated box. But then if you want to customize it to your preferences, right? So maybe I put in there like New York strips. Of course, we'd call them Casey strips, but for your sake, I'm calling them a New York strip.

You call them Kansas City Strips? Is that true? I mean, yeah. Why not? I do. Who cares? But anyway, so let's say that you decide, no, I want the Tomahawk. I don't dine at Delmonicos every night.

So it's fine if you call them Kansas City strips. But go ahead. So then maybe you want a Tomahawk ribye, so you'll click the little picture and say, yeah, instead of those New York strips, I'd like to get Tomahawks. And then it's shipped directly to your door with dry ice. And then we publish a magazine now that's got some recipes in it. I've seen that magazine. It were in my box. And I got to read in that magazine.

And it's great, actually. It's really cool. Yeah, it's great. It has recipes and all this kind of stuff. Yeah. And on the back of the, you know, we have to put a dry ice warning because for some reason, you know, I could get sued. Like if you touch dry ice. If people eat the ice, if you use it in a cocktail.

I literally had to say. No, really, don't put it in your drink. Yeah. There should be a cardboard warning. Don't eat the cardboard. Yeah. There should be legally because you could get sued. Yeah.

Okay. But on the back of it is your thaw instructions of how to thaw your meat because it's going to come to you frozen. Obviously, that's how we ship it. Yeah, so that's the bones of how the moink works. Now, sometimes people are like, okay, why is it subscription? This is important to understand because it's by signing up for a subscription, even if you need to customize, like, how often you get it. or you're going out of town, you've got to skip an order.

But what you do for the small family farm, when you sign up for a meat subscription with us, is you give us the opportunity to plan ahead, which is actually one of the hardest parts of farming. Right. Because you give us a stability. Right. So did you know that every time you eat that Moikbach steak, Eric, like, you get to feel good because you are the farmers, like oak tree right there, right? I'm feeling good right now.

You should. You should feel very good. But I'm also feeling hungry, and there's no sizzling steaks in the studio. We need to fix that. Yeah. No, that's, the food is great. The way you do it is great. The family farm, there's a lot of this, as I said.

The reason I wanted you in here is like, I care about these things. And I've, you know, I've had many people on this program to talk about stuff, and they're not sponsors on the program. It's just people need to be informed. And most people don't know half of what we've been talking about. So I do think it's important. I do think your stuff is great. So I'm just, I'm happy that you're just, you're just, you know, doing this. Now, this is a big operation. How many, I mean, how many employees, how many farms,

how does this, you know? Well, we do about $25 million worth of annual revenue. Not bad from the fact that our warehouse is in a town of 97 people. So, you know, but that's, but I mean, that could be way, way, way, way, way bigger. The market for, for this stuff. See, I think people are just getting more and more sensitive to this. And there are many people in America who can afford to spend a couple of bucks more for something. Well, the thing is, we're actually very price competitive. No, no, I know that. I know that.

I checked that out. Right? You saw that we're very... But I'm still saying, like, people care more about this than they used to in the past. They're hearing more about this, and they just, they care. And so I just think it's interesting to give people options. So now, if people, Albin and I, we're going to link to the Shark Tank video also so people can see that, and so people can see this. What else do we need to know? If we have like 20 seconds,

anything vital that we've forgotten about? Thank you for giving American family farms a voice. I really appreciate that from the bottom of my heart, Eric. Well, I've got to tell you, it is a privilege and an honor. It thrills me that I have this program, and then I get to do that. It actually thrills me. So Lucinda, just fantastic to get to know you a little bit. Welcome to New York. I'd rather be in your neck of the woods but we'll see what happens. Thank you. Thank you.

Hey there, folks. Welcome back. Before we go away, we just want to say, I want to say, Turner Classic Movies is not a sponsor on this program. but they usually have such good films on that that's almost the first place I go if I turn the TV on because a lot of the older films have biblical values. It's really astonishing how much you can learn about life simply from watching old movies.

And the other night, it was it last night, Suzanne and I watched Red River. Oh, my goodness. It is one of these signature films directed by Howard Hawks starring the great John Wayne. And it's a pretty dark role for John Wayne. And he, anyway, he plays somebody who is driving cattle all the way from Texas, taking for the first time the Chisholm Trail, the now famous Chisholm Trail. But Walter Brennan is in it. Walter Brennan, one of the great character actors who've ever existed.

the whole film though I kept thinking this is about character this is about right and wrong and this was a Hollywood film a gigantic hit and I think it was 1947 when it came out but just spectacular

and I want to encourage people in your spare time feed your mind with good things the Bible says to us you know whatsoever things are good whatsoever things are noble whatsoever things are of good report whatsoever things are

We're supposed to think on things that are good and true and beautiful. And I really do think that, listen, there's a lot of junk on Turner Classic movies, but most of the time, there's some good stuff. And you can live in the past in a good way sometimes by watching Turner Classic movies. But Red River was just so wonderful. I thought also what it talked about without talking about it is, what does it mean to be a man. What does it mean to be a man? That's not the kind of thing we talk about much in this day and age. And so I was just, I just said, I have to share that because there's certain older films

that are well worth our time. Okay, before we go, Alvin. Yeah, I just want to say to be a man today, it's either Eric or me, and that's about it. Yes, we're the only men that I know of. And Chris Heimes, Chris Himes as well. Yeah, sometimes. Sometimes. I don't even know about Chris. But no, but it is interesting, though, that some of those older films, they're just beautiful. And so Turner Classic movies often, you know, you have to be a little careful, but they often are just fantastic.

I spoke this past week about a film that I saw. I think it's on Hulu called Mr. Jones, which is a dark film. It's not a film for kids, but I'll tell you. it's an amazing film by the director, Anieska Holland, and it really is about telling the truth and about courage. So there's some good stuff out there, and I think we want to patronize the good stuff,

when we can, where we can. I should mention, folks, if you haven't yet signed up for my newsletter, and if you haven't signed up your relatives and friends and neighbors, we don't get any money out of this, ladies and gentlemen. This is just a way to communicate with you since YouTube shut us down. I want to encourage you, go to Eric Mataxis.com,

sign up your friends. They can get off if they don't like it. But I think that they're going to, we just share a lot of great interviews like the ones we're doing today, the ones we do every week. We share them that way so that you can share them. So I want to encourage you to go to erikmetaxis.com.

If you click on the speakers thing, it tells you where I'm going to be. I will be shortly in, old, is it Old River, New Jersey? I think it's Old River, New Jersey. Tom's River? No, no, no, it's Old River, New Jersey. And then I'll be in Phoenix, Arizona, all the way to Tacoma, Philadelphia, Atlanta, L.A.

Anyway, something like that. I'm getting around. I've been everywhere, man. I've been everywhere, man. Cross the Desert Sandman. I breathe a mountain air, man. Something like that. Go to Eric Mataxis.com and you'll see.