The Eric Metaxas Show - Pete and Seth Talbott

Episode Date: October 8, 2020

Alliance Defending Freedom's David Cortman and Pastor Garry outline a critical case; and Pete and Seth Talbott of Relief Factor and Honorbound Coffee talk about their outstanding American company.

I shouldn't tell you this, but Eric hired someone who sounds just like him to host today's show. But since I'm the announcer, they told me. So I am telling you, don't be fooled. The real Eric's in jail. And welcome. Hey there, folks. It's the Airman Taxes Show. As you know, I hope, if you've been listening to the program, we care on this program about

religious liberty. And the only reason we care about religious liberty is because we care about liberty. If you care about liberty, if you understand what it is, And many of us Americans take it for granted. We don't understand what it is. We don't understand that it's being threatened. It is being threatened right now. It's particularly being threatened during the COVID situation.

Governments are overstepping their bounds, their constitutional bounds, and they're shoving around pastors and churches and telling them what they can and can't do. Classic case, the Alliance defending freedom for whom we are trying to raise money on this program. They are defending a pastor in Nevada. And we have Senior Council of Lions Defending Freedom, David Cortman, on with us right now and his client, Pastor Gary Lysed. Gentlemen, welcome. Good morning. Thank you.

Thanks for having us on. Now, I understand that the situation is that in Nevada, Pastor Gary, where your church is, they are according more leeway to casinos than they are to church. is. Basically, Eric, that's exactly right. It's been actually a very, very strange situation when you would look at what's going on right now to think that somehow or another, that casinos and the activity that happens there would be seen as essential, whereas the gathering of God's people in a church is not. And so that's what we've been up against for the last six months or so when it comes to this battle. The everything, maybe it's because casinos pay taxes on the zillions of dollars they make off of gambling.

and you guys don't pay taxes? Well, you know, I think that there's probably an element of that, but I think that it's more just not recognizing just how essential the church is within our culture, within our society, and the role that it plays. I believe that a lot of the opinions of what happens in church, what takes place in church, has been relegated kind of to an entertainment kind of mode. And people think, well, it's just something that you do. Those of us that are of faith know that it's not what we do, it's who we are.

And so to us, it's essential. It's kind of funny because they would see that as just something you do, whereas gambling is the lifeblood of Nevada. We all know that, right? I'm being sarcastic. I don't have to be nice because I'm not a pastor, and this infuriates me. It makes me sick.

It's why I'm thrilled that we're doing this fundraiser with the Alliance Defending Freedom. I want to remind my audience right now, folks, I am begging you. Go to our website, metaxis talk.com. Click on the banner for Alliance Defending Freedom. David Cortman, your senior counsel at ADF, tell us what is your perspective on what's happening right now in Gary's Church? I mean, it's remarkable. You know, we hear this going on all over the country. This is probably one of the most egregious examples. Not only have we talked about casinos, bars, restaurants, bowling alleys, arcades, all of these different type of uses are being treated better than churches. For them to say, well, we're trying to be protective of health and safety, it's not what they're doing.

because if you've seen any of the pictures or the videos, there are thousands of people thronging to go to casinos, all packed in, playing craps, playing poker, doing what they do, consuming alcohol, and yet somehow that seemed to be better off than sitting separated in a church view listening to the pastor preach. It's just remarkable.

The casinos and the churches have been told by the government, you can operate at 50% capacity. Okay, so it sounds fair. But then they put, zero cap on the casinos. So 50% capacity could be thousands of people in a casino. They're saying in your church, no matter how big your church is, 250 people is the max. So if you have a church that can handle 5,000 people, they're telling you 50% is not 2,500. It's 250, 10% of what it should be. That is obviously ridiculous, but you're telling me you have to go to court to fight this.

You need the Alliance offending freedom because if you don't do this, you're in contravention of the quote unquote laws of your state. And it's exactly right. And whereas the size of fellowship that we are, this offers a little bit of relief in relationship to the numbers that we were at with the 50 person cap. But the reality is, is that this idea that somehow or another that churches are more susceptible to spreading this virus, as you had pointed out earlier is absolutely right. I don't like to think so.

but the reality is the same people that are going to casinos, the same people that are going to restaurants, the same people, unfortunately at times that are going to bars, are the same folks that are coming to my church. Okay. So where they gather really is insignificant to this virus. And yet we're doing things within our fellowship and within our church in order to be able to not only meet, but exceed the standards that have been given to us by the proper authority, CDC and such for safety. We're a family. We're a body of Christ. where those that come together to worship and to celebrate and to encourage each other. And that can't happen if we can't come together. So the idea somehow or another that churches are more susceptible to this than the casinos is just bad science.

I was in a church. I preached in a church in Atlanta not too long ago. And there were hundreds of people in there. But it was like 50% capacity or 25% capacity, whatever it was. every governor seems to be arbitrarily imposing these ideas. So it can't be based on science because why are these governors all getting different science and throwing out different laws? It strikes me as arbitrary, capricious, and therefore unconstitutional.

Yeah, and I think the other thing to jump on that, you know, this is not the legislature dealing with some emergency situation. This is seven months later, seemingly changing the rules every week by one person on his own eat, it could decide what do I want to do today? So not only starting with his definition of what's essential or what's not as pastor addressed, which is completely upside down, but as you mentioned before, the mighty dollar is apparently more important than worship and spiritual things in eternity and things that really do matter. And I think you're right. When you look at state to state, even county to county, these restrictions vary so much. People say you have to listen to the science.

They're not based on science. They're based on preferences of what that governor or that government an official wants to push for that period of time. So if I want to sit at a slot machine into the wee hours of the morning, sucking on a cigarette and drinking white Russians till I pass out, that is deemed essential. Whereas going to church to do what I've been doing for my whole life is deemed non-essential. I'm sorry to say, but this sounds like discrimination. It sounds like it borders on religious persecution. there's an arbitrariness to it.

The idea that you have to go to court right now, it's upsetting to me. But the good news, and I say this to my listeners, folks, give to the Alliance Defending Freedom. You'll see the banner there. And I want to give this phone number because there's some people who prefer to use a phone. You can call right now, please, folks, please do this. 855-547-53-33. That's 855-5-47-53-3-3-3-5-4-7-53-3. 33. So Pastor Gary, where do things stand right now? Where are you in this process? Well, right now, we know that next month we're going to be headed or in December, we're going to be headed to back to the Ninth Circuit. And of course, that's more of what's going on with ADF. Where we are as a fellowship right now is trying to do the best that we can within the conditions that we've been giving. We're still social distancing. We're still asking folks to wear masks. We're still sanitizing in between every service that we do, knowing that we need to,

We need to pursue this and stay with it. And I'm going to give also a plug for ADF because I don't know what we would have done had they not been there to champion this cause. As a church decides that we are, we don't have the means to be able to go out and support this fight in relationship to the legal aspect of it. So we are just absolutely thrilled that ADF has championed this and come to our cause. But when it comes to what's happening in the church right now, there's more elements of this than just the physical threat or the physical concern. that COVID-19 represents. When we talk about the church coming together, it's there to support areas in relationship to physical needs,

to mental needs, to spiritual needs, and to emotional needs. And when we don't gather as a church, when we don't come together as the body of Christ, in order to meet those needs in people's lives, they get sick. They get sick physically. They get sick mentally. They get sick emotionally.

They get sick spiritually. And so at a time in this country, when there's fear, when fear is driving policies, when fear is driving the entire narrative right now in this country, the last thing that we need to do is remove hope. And when you take the church out, even for those who aren't of faith, even who those who might not even attend,

the church is a stabilizing aspect of any culture of any society. Look, have you ever thought of becoming a pastor? You're very good. Let me be honest, folks. If you don't give to this, I don't know what to tell you. This is an opportunity. Go to metaxis talk.com. please give to the Alliance Defending Freedom.

This is an urgent moment. Gentlemen, thank you. Thank you. Folks, welcome to the Eric Mattaxas show. As you know, I take relief factor every single day. Why? Just because. No, because it works.

That's why I take it. And I bug all my family members and I say to them, you've got this pain issue, why don't you do this? And you know how family is, right? But I thought, wouldn't it be fun? to get the folks behind relief factor on the program because they've become friends. They also are the folks behind Honor Bound Coffee. Pete and Seth Talbot, welcome to the program.

Thank you for having us. Hey, it's fun to be back. Listen, you guys inspire me, and I'm excited to introduce you to my audience to those who are unfamiliar with you. They've heard me talk about Honor Bound Coffee, and I kind of marvel at how great it takes. and then I say, but wait, they give 100% of the profits to military families, which is insane. I have to repeat it three times because people think like not 100%. So you guys are the real deal. You live out your Christian faith in the business world.

And I think it's really important for people to understand that. So I just said, let's have you on and let's talk about that. And by the way, father and son, how did you get into this whole thing? I mean, I don't know what you were doing 20 years ago. how did this all happen for you? I wouldn't have dreamed, even 20 years ago, even maybe 16 or 700, wouldn't have dreamed that we'd be working together like this, but it has been exciting. We sort of joined up together, what, about 14, 15 years ago.

Why don't you tell the initial story of how relief? Well, we had worked with a group of doctors on getting the formula right. And when we first started, it was not terribly successful. I know we talked about this last time we were together, how it was. But even before this, I just want to ask you, how did you get into this? I mean, you know, like a lot of people get ideas. What were you two doing before this and what made you suddenly think, hey, we want to invent, you know, a new pain killer made with botanicals? I mean, how did you get to that point?

Well, I've been in the advertising and production business for about 40 years and I'd had a number of health-oriented clients, quite a few, actually, not exclusive. but quite a few. And during that process, we realized that God really created this in a unique way. He really designed our bodies to heal. And through that understanding, giving God credit for what he's done, when some doctors came to us asking for a solution to inflammation that was 100% drug-free, we just sort of automatically felt it was our responsibility to do what we could. And that's kind of how we got started. We had been friends with one of the former presidents of a chiropractic association. And we had been talking to him quite a bit about what they were running into.

And he had convinced us that there was a market opportunity for a high dose something to help acute injury patients. And so the original genesis of it was working with these doctors to figure out what we could actually sell to chiropractors to help their patients. So that was the genesis of it. And that turned out to be quite a bust because the product is so expensive to make. And that's the one thing that was our big, big challenge from the very beginning was that trying to get high doses of these ingredients was very costly. was very costly. And so that's one of the more frustrating things, frankly, and I think we mentioned this too,

one time we were chatting about how we get kind of compared the wrong way, like a false comparison. And it's hard to explain to people why those four ingredients are all necessary. And if you do the right dosing of those ingredients, you can't self-assemble this on your own at a reasonable cost. Because that's what I tell all my relatives and stuff. I say, let me explain this to you.

And sometimes when something takes explanation, people don't have the patience. That's the problem. But the fact of the matter is your explanation makes perfect sense that you've got four different ingredients. You don't know which one is going to affect the kind of pain you have. So the smart thing is to take them all since they're all botanicals and they're all basically good for you. It's not like you're taking, you know, people think it's like medication.

It's not medication. It's botanicals. It's like, you know, but when you explain this to people and the whole cost thing, sometimes they don't have the patient. So add to what I just said, because this is really key to the success of relief factor. You're right, Eric. We actually had medical doctors that did the research, a great deal of research, and we found those four ingredients that through the peer-reviewed studies, real science,

these four ingredients each helped lower and deal with inflammation, allowing your own body to deal with inflammation. But what's unique is that each of these four ingredients deals with it from a different metabolic pathway. And so Seth said, hey, let's make all four available. They all work from different metabolic pathways. maybe what people in pain really need is to approach it from all four sides. And it just, once we realize that and realize it's our job just to give your body what it needs

to deal with the inflammation and the pain, well, the rest is history. There's a lot of people out of pain and we're very, very encouraged about it. Yeah. I mean, it is amazing to me that this work and that it took a long time and that you guys, I mean, one thing that is so tough about business sometimes is the scaling of it, right? In other words, like, you realize that, same thing with honor-bound coffee, which I want to talk about, but you realize that unless we can do this big, it will not be profitable. And you would do it that. There's a big investment up front to kind of get it to where enough people are doing it,

otherwise, you know, because your margins are not high enough. So how did that happen for you? Well, I think one of the things that we had to overcome, and you mentioned this earlier, is people think that this may be just omega. And if you just think it's omega, then yes, the price would be crazy. In fact, a lot of the competition is just selling omega. But the trick for us was getting all those ingredients priced well on scale and then showing people what was needed to translate into actually like really getting out of pain and turning that around the corner. So scaling that up, getting the suppliers lined up and then trying to communicate to people the need of those four, that was the real trick. So what are the four ingredients then? When you say omega, you mean what? Omega-3, Icarin, resveratrol, and curcumin.

And what is Icarin? What is that? It is basically close to being a horny goatweed. like Icarin, reservatrol, curcumin, I'm sorry, what? Curcumin, Icarin, and resveratrol. And then, of course, the omega-3. You can get quite a bit of information on the website. Yeah, we encourage people also to look up what research has been done on those ingredients. I mean, you can look at the National Institute of Research and Health and look and actually see what we were actually looking at ourselves.

and what studies. If people go to relieffactor.com, can they find links to this stuff? They can find some of it. For legal reasons, we don't go into all of the different claims for very obvious reasons. What's interesting from a compliance perspective is that you can make some decent claims with Omega, because Omega's been such well established. A lot of these other ingredients, there isn't as much research. So if you look at the stack of research on Omega, it's like this high.

Yeah. A lot of these other ones that's smaller. Although resveratrol is, there is a ton of research going on right now with resveratrol. Oh, I'm curcumin. Oh, you bet you. Yeah. So those two. Iron is the least known, although it's a key piece.

Okay, but what's interesting to me is that taking these things is not harmful. And that's a big piece of it, right? Because I could just be chomping Advil all day, but there's a downside to that. That would only last for so long. before you wouldn't be chomping anything. Well, right. And why is that? I mean, tell us, because a lot of people don't know this.

Well, in Ns, a non-steroidal anti-inflammatory, is very good at blocking inflammation. The problem is that it also blocks key things that your gut needs for health. And so that's one of the major issue. That's why so many people, over 10,000 people are hospitalized a year for NSA. said problems is that it blocks a enzyme that your body needs to process your gut the right way. So it blocks inflammation very well and it blocks that too. And that's acetaminophen? No, that would be like an ibuprofen.

Okay, ibuprofen. So that's Advil. But that's kind of the key is that the stuff that you have, these four ingredients are essentially healthy, right? I mean, you'd be like eating spinach or something. You don't have to worry. and the amounts are not huge amounts. So that to me is kind of a key to it, that it does no harm.

Well, it sounds a little silly, but the person is in pain, for example, or has inflammation, not because they have a deficiency of Advil. That was the whole concept that we knew the body was designed in a miraculous way, and we were just trying to line up the science, That is, wait, that is hilarious. We have to go to a break, but the idea that deficiency of Advil, very funny.

We're going to be right back talking to Pete and Seth Talbot behind Relief Factor and Honorbound Coffee.com. Folks, I'm talking to Pete and Seth Talbot, father and son. Seth, of course, the young man. I believe that means you're the son. And Pete, you're the dad. And you guys, you're businessmen. live out your faith in your business. And I just, I love that as a general idea. If you weren't sponsors on this program, I would still want to talk to you about this because I think people need

to understand that we're meant to live out our faith in every sphere. And sometimes living it out in the business world is one of the most powerful things you can do. We were talking about relief factor, which, as I said, I take every day because it helps me. Let's talk. Let's talk a little bit more about that. And then I want to talk about honorbound coffee. I talk about honorbound coffee.com just about every day on the program. So what else should we say about relief factor? Well, the best thing to say is that about 70% of the people who order our three-week quick start, which is only 1995, which was my son's brilliant, brilliant idea, even company-saving idea. We lose our shorts on it, excuse me, but his idea was, let's make it super, super available

and less expensive, very easy to buy in 1995. Well, about 70% of people who do that go on to order more at the regular price. And it's called a gamble. You were gambling because you knew you had a good thing. Listen, I mean, that's, no, that's the point is that you're saying to people, listen, try it, you like it. If you feel like using that motto, go ahead because I'm stealing it. Try it. You like it. The bottom line is, it's hard for people to understand this. This is why it was so hard to grow initially is that when we sell a three-week quick start for 1995, we don't, we don't even break even for four or five, six months. And, and, it was making that investment because we had to keep supplying product month after month after

month. And then we finally break even and then we start making money down the bank's didn't want to play ball with us either, which was another challenge because when you've got a product like this, it doesn't count as collateral because they don't know what to do with it. So trying to ramp up and scale it was very tricky. We actually had Bank of America kick us out of their bank. We actually had a relationship with them. And they told us, we don't want your type of business. And this was like year two or three into our growth. So we were past the threshold.

We weren't using the line of credit very much, but our type of business they didn't want. So we went back to them asking them for a bigger line of credit to grow. And they said, well, actually, now that you mentioned it, please take your entire account someplace else because we have new management and they don't want your business type. They don't want a supplement company on the books. And we don't want to have debt tied to that.

So we ended up going and finding a different bank. But, I mean, trying to grow was really tricky because we didn't have collateralized assets to be able to borrow against. So it was brutal at first. And when we spend $1,000 on advertising, we have to put about $2,000 in the warehouse because we have to have that inventory to cover those first four, five, six months. I mean, the only reason I know anything about this is because I've watched a lot of shark tank. And I kind of, you kind of begin to get an understanding of how,

business works. And look, here's the good news. Relief factor works and the business now works. And tons of people are getting out of pain in the best way possible. As you said, it's botanicals. It's not something that, you know, can harm me in other ways. And look, it's why I rave about it, you know, it's, I'm easy. If it works and it's like that, I'm just whatever. I want to talk to you about your new business, honor bound. coffee. I talk about that on the program a lot, honorbound coffee.com. I say that, you know, like it tastes amazing. Yeah. So I would, I would get it just because of the taste. It doesn't have that bitter taste? A lot of high-end coffee even can have a kind of a bitter taste. Starbucks has

that often. It's old. And I don't know, because it's old, right. So you guys. Those beans are, those beings are really old. And the story behind Honorbound is fascinating because I'd been encouraging. We'd been talking about starting a coffee company. I was very excited about it. I kept pushing my son here about it. And then one day he came up with an idea, I think Spirit led, to start the company, but to give away 100% of the profits.

And it clearly was a moment in time for. us. We knew that we're only stewards. We're not owners. And this was the right thing to do. So that's how we got started. Yeah. But it's amazing to me, you know, it's the same kind of issue as relief factor. You know, it's going to be a long time before you guys are making the kind of profit that is able to really make a difference with all these military families, which is why I say to people, folks, this is a big deal. I mean, you're giving your money to someone. You're giving your money to somebody. You're giving your money to Starbucks. You're giving the money to whoever. What are they doing with that money? What will they do with that money? When I buy honor bound coffee, I know that to whatever

extent you make a profit, I know what happens to that profit. And so I know the more people that are involved in this, the better just for just for that reason. Right. Most of the money right now goes overwhelmingly to the Semper-5 Fund. So we've been able to donate from the beginning, thousands of dollars from the beginning to the Semper-Five Fund. One of the things that we did by launching the company is that we ate the cost of putting all the money in to get it started. So from the perspective of what we count as profit, we're not counting all the debt that we have in building the company from now. That's called charity. We're going to be right back with Pete and Seth Tal, but folks, don't go away.

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That's get thetee.com. Get the tea.com. It is so worth it. it get the ttea.com folks i got some embarrassing news to share with you but you know what uh this is just the kind of a show where i don't care i'm willing to uh to lay my heart you know on the line here's the issue um mike lindell with my pillow uh you may you may notice that uh i have a bobble hell of him near me he's here to remind all of us that when you go to my pillow dot com you get whopping discounts if you use the code Eric. Now, there are a lot of people who haven't done that and we have

your names here. And Chris Heim's Ann Albin pointed out to me that there's like three pages of you whose first name is Eric. You, you're so, I mean, that's humiliating for me that even though your name is Eric, you're still not willing to use the code Eric. I mean, if you don't want to use it because it's my name, use it because it's your name. But the point is that, that I see who you are. And I just, I just feel humiliated by this. Please go to,

go to mypillar.com. It's okay, Mike. It's going to be okay. Go to mypillar.com. Use the code, Eric. You're going to get whopping savings and really high quality products. Did I,

did I mention that? Thank you. Hey there, folks. I'm talking to Pete and Seth Talbot. They are the father-sunt team behind relief factor and behind honorbound coffee, honorbound coffee.com. That gives 100% of the profits to help

military families, unbelievable. So you guys, look, let's get real. You are your men of faith and your patriots. I mean, to give 100% of the profits to military families, that is patriotism in action. And you already said that, you know, you ate a lot of the upfront costs on this. So you're not even being fair when you're, you know, when you say profits, because you probably, if you factored all that in, you wouldn't even have profits yet. So you are living out, your faith and you're living out your love of America in your business, which I kind of think is something that I'd like others to do. It's a, it's a, it's a kind of a big thing for me. Well, we, we were really passionate about wanting to do something for military, veterans,

or their family. That was, so the Genesis partially, as he mentioned, we were really looking at doing a for-profit coffee company. And then on the side, we were looking at what, we could do for military in general as another business venture. And so part of it was just a fusion of both of those concerns and passions brought into one. And we had been aware of the best coffee we had ever tasted with a local roaster. And he also had the same kind of vision that we did. And so we decided to team together and come up with this idea. And it took a bit of convincing to say, well, we're not going to run profits. And so he bought into deferring profits for him to even just be able to cover his costs. Right now, he's basically just covering his costs. And then we put

all the infrastructure in place on our dime. So right now, we're cutting checks to Semperify every month. And we have since the beginning. So it's not a typical business where we're carrying hundreds of thousands of debt that we then have to pay off with all these salaries. We actually don't have any salaries right now. I don't know if that will always be the case, but right now we're small enough that there are no salary overhead whatsoever. There are no significant overhead costs. We're talking hosting costs and a few other minor things.

And then the rest of it all just goes to basically paying for marketing and then the rest goes to our military families. I mean, that's amazing. through this process, we are learning, we're growing, we're learning that God expects a lot from us. And it's not a matter of giving 5% or 10%. We've understood the Bible's pretty clear. He wants control of 100%. And so we try to look at everything we do, our businesses, relief factor, honor bound coffee.

We're just stewards. And so we're continually asking the Lord for wisdom, where to go, how to turn, to bless and how to do it. And that's one of the things I'm so proud of my son is that we get a lot of questions. Explain the success of relief factor. It's so amazing. Well, there's a lot of people with really good businesses, good products, good services, but they're not making it.

It's mediocre. They're struggling what happens. Especially during this season. Oh, especially now. But there's lots of companies that go out of business with a good product or good service. The trick is to learn those basic principles, and I dare say they're all biblical principles. And Seth and I want, and especially Seth, to make ourselves available for those that would like some counsel and a little bit of help in the area of how to run a business. My son is just a brilliant operations, creative, computer, everything.

Everybody thinks their son is a genius, but I truly have the most amazing boy. I can sell, I sell. I don't know what to say, Eric. This guy. I just let it go. He's just freaking amazing. Are you going to cut this part out of the other? I don't want you to.

No, I think we need more of this, frankly. It's wonderful to see. You don't often see father, son, teams, you know, and it's a beautiful thing. So that's part of what I love about the two of you. And I guess, you know, when you talk about helping other companies, I really do think that that is, it is an issue. There are a lot of people that don't understand what you guys clearly do understand about running a business, about bringing faith and values into the business.

and I think that that is important. I mean, if people wanted to contact you, what's the best way for them to do that? I don't want you to get deluge, but what's their way? You can definitely hit me up on Twitter for as long as Twitter will let me be on Twitter. Yeah.

Or you could, should we give them my email address? Well, no, we're not giving out of email addresses. I've got dozens of listeners, don't you understand? Just hit me on Twitter. Yeah, or probably if they sent an important message through ReliefFactor.com, it can get to you. But I think it's important to live out our values, as I said, everywhere, especially in the business sphere. And there are a lot of people that don't know how to do that or they're afraid to do that. And I think that there are, for me, that's the future of America, is that that people need to do that.

People need to forget about, oh, ministry is a thing that we do. on Sunday mornings or we've got to live out our faith 24. Well, Eric, last time we chatted, we were talking about 501, you know, risks. And since we've met, if they haven't got the clue that they're hosed from government approval, I mean, there are major problems coming down the pipe for Christian non-profits.

And if, I mean, we can't, we can't pretend that this model is likely to sustain and go well. And so there are a bunch of, if you're passionate about something and you're thinking of trying to wrap it in a 501, don't. Find a way where you're making money off of a product or service that you're using to make ministry change. The idea of you going around and having to beg for donors and beg for support is going to be a problem.

It's a problematic model. It just has major issues. And so my encouragement to people is if you really have a passion about something, find a way of even if it's a small services business, you can make it in a way where you're donating the profits, but you're not having to get government approval for government status and then going and having to beg to keep the bills and keep the lights on. I think it's a bad, I think it's a mistake that people make

because you become so unnecessarily vulnerable, but then you're also allowed to run a company not well. When you run a nonprofit, you don't have the same pressures. I think you need to have where you're having difficult conversations with people that aren't performing well, or maybe this offering isn't as attractive as we thought of it. Bingo. We're going to be right back. Final segment with the Talbot.

Don't go away. Folks, I'm talking to Pete and Seth Talbot. Pete, you wanted to say something, and then I want to rave about coffee. Oh, okay. Well, we'll get to coffee. But Seth was just sharing is so true, but also on the same hand, the prophet is a very good thing. It's a godly thing.

It's a wonderful thing that should be a focus. It doesn't relate to stewardship. Stewardship is stewardship. What you do with the prophet is up to you and the Lord. And there are biblical principles involved that, again, we would love to share, and especially Seth. But I also want to say thank you to you, Eric. I saw you on Fox News, I think it was Hannity a few weeks ago, where you actually had the courage to share why so many delusional things are happening, why so many delusional policies and things.

And you actually dealt with the root cause, and I had not heard it. I watched Fox now and again, and I'd not heard the truth, and you answered it that biblical principles have been ignored. that we've said no to God and biblical principles over and over again. And you shared that so beautifully so that now people, many people, even our politicians, you actually said this, hate God. They hate biblical principles. I don't know. Did you take flack for that? Well, sure, but I mean, listen, that was on Tucker Carlson. And I have to say that, you know, I feel that we're all here for such a time as this. I've ceased deferring saying what I think needs to be said because this is the time, the madness going on in our country.

Somebody needs to help us make sense of it. That was a rare opportunity that I got to do that. Thank you. Thank you. Thank you. It was so good to hear the truth. So good. Well, pray for me because I plan to keep speaking that truth because, as I say,

we're going through tough times. I want to end on a positive note, which has to do with the flavor of your coffee. No joke. It's coffee lovers coffee. Okay. The price is a little higher than, you know, you ban or Maxwell House. But I got to tell you, what is the secret? We've just got a couple minutes. What is the secret? I mean, how is it that you deliver this kind of quality flavor? Well, it's the top 1% of beans. It's the top 1% of beans. They're the best beans in the world. And we roast and ship within a day. And so the beans that you, you're buying from the shelf from your neighborhood store, those beans have been there for quite

some time. We're talking months and months. So the flavor difference between a fresh roasted bean and a bean that's been sitting on the shelf vacuum sealed is immeasurable. You just can't, when we get people telling us all the time, I didn't know coffee could taste like this. And that's part of why we wanted to start the business was because we knew that we had this product that people hadn't been tasting and people think like oh i don't like coffee or i'm not sure about coffee or they're just drinking buckets of bilge of bad coffee and we knew we had the best coffee that people just haven't tried before and so that's that's one of the things i got to tell you though the challenge is that you know we're we're marketing this coffee to people that are passionate about the military

but they're drinking soldiers and trying to convince people that it is worth it is actually really hard because they're just kind of used and they view coffee like a commodity in the sense where it's all the same and the fact is it is not all the same because some of the coffee you're drinking you have no idea how bad it actually is oh how great i mean listen when you told me you gave a hundred percent of the profits to helping military families i'm i was all in at that point but then when you taste it you realize i don't taste coffee like this period and you know people think that's hyperbole and i'm saying it because you guys are a sponsor on the show We're at a time, but I want to let folks know they need to go to honorbound coffee.com,

honorbound coffee.com. Even if you don't drink coffee, send it to somebody who loves coffee as a gift. It is amazing. Pete and Seth Talbot, I'm so grateful for both of you and everything you're doing. Thank you so much. Thank you. Thank you, Eric.