The Game with Alex Hormozi - 9. Know The Levers | $100M Lost Chapters Audiobook
Episode Date: November 14, 2025Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make ...more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
Discussion (0)
Know the levers.
Lost chapter authors know.
The next three chapters are very in-depth math examples.
I actually wrote them as part of an internal document
that made it into $100 billion money models,
then eventually got removed.
But money math is the language of business.
This deeper understanding will take you to the next level
if you want to go there.
The three levers of acquisition are cost to acquire customer,
KAC, Lifetime, Gross Profit, LTCP,
and Payback Period, PPD.
Knowing how to calculate and improve them
is how you accomplish customer-finest acquisition.
We'll dive into each in a more depth below.
As stated, this is more advanced, so I ended up cutting it.
But if you enjoy this stuff, you'll probably make a lot of money.