The Game with Alex Hormozi - A Thought Process That Sickens Me | Ep 180

Episode Date: February 14, 2020

"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks about his thoughts on the concept of deserving something and how it bothers him. He also discusses his upcoming vacation and the importance of planning campaigns for the holiday season in order to boost business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:21) - The struggle with the concept of deserving(1:20) - Unpacking the idea of deserving anything(4:15) - The mindset of never feeling deserving(6:52) - A reflection on identity and the fear of getting soft(8:14) - Prepping for the fitness industry's hot seasonFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I don't know what it is about this, but like the word and the concept of deserving something bothers me to my core. Welcome to the Jim Secrets podcast where you talk about how to get more customers, how to make more per customer, and how to keep them longer, and the many failures and lessons that we have learned along the way. I hope you enjoy and subscribe. Hey, good morning, everyone. Hope you guys having a great Friday.

I was in a little bit of a pensive mood this morning because I was packing my bags for a vacation which is the first vacation that I will have gone on hopefully successfully in my in my professional you know capacity since I was 20 and basically since I graduated college and what's weird about this is like I tried to go on vacation I think three other times in my in my career and each time I went back home to work for the next, like within 48 hours. So I cut them short. So this time, I'm hoping I make it through.

And it's interesting because I was talking to our neighbor. Yesterday, he's an entrepreneur, and he sold his business. And I was like, yeah, we're going on vacation tomorrow. And he was like, good for you, man. He's like, you deserve it. He's like, you work your ass off. And I don't know what it is about this, but like the word and the concept of deserving something,

bothers me to my core. Like, it's something that I, like, I, and I, I just, I don't think anyone deserves anything. And I'm not saying that in terms of, like, the grind hustle thing, like, not that side. But, like, I think that, like, I have done enough bad things in my life. I have wronged people. I have, I mean, I've just done, like, as a human, you know what I mean? Like, I've just, I've done things that I am not proud of, or my life. And I don't think I deserve anything.

And I really mean that. Like, I don't think I deserve anything. And, and I don't really think anyone deserves anything, because I think we're all flawed. And, and what's weird about that is, like, I think, like, you're born in America. It's like, you already won. Like, we deserve nothing more.

You know what I mean? Like, you're not born in sub-Saharan Africa, you know, with, like, a one out of six chance of living or whatever it is, right? And so it's like, it's this really, weird sensation from your thought process that like I have to like I'm like pulling apart of like deserving stuff and um I don't know because what's weird is like I like it feels counter to my identity right because like I'm I've always been the guy who when I was in the gym and really literally everything up to this point and still was like every time I saw someone else on vacation

I was like I'm getting ahead I was like every time you really like you relax and you sleep and you enjoy your life. I was like, I'm getting one step closer while you do whatever you're doing. Right. And like that, I almost feel like I got more joy out of that than anything that a vacation could give me. You know, and while everyone else was on vacation, everything was even quieter for me. So I got laser focused. You know what I mean? I could do more. Like I was advancing at like double speed. You know, I was doing double time while everyone else was on vacation. And so it's this weird thing where I'm like, I don't want anyone to feel like they can gain on me while, like, while I'm taking this five days.

You know what I mean? And, you know, we're supposed to take off and not, you know, bring any work with us. I'm still going to end up not, well, not working, but I'm going to bring a bunch of books that I want to read while I'm there. And hopefully I can at least advance my skills during the vacation. But I don't know if I have like an answer for this. This was just more like a, just a weird thought process this morning that I found myself and I was like packing, you know, snow gear.

You know, it's like, because we're going to like a ski resort. And I was like packing up. I was like, what like what life is this? Like, you know what I mean? Like, this is crazy. Like I'm going on vacation. Like what's going on? And so I think, you know, as a total little pivot during this conversation thought

process is that like I don't think anyone deserves anything I think the thought of deserving something is literally the most entitled bullshit like I've ever heard of in my entire life like if you're like I deserve it's like ah it's like someone says like I deserve like you deserve jack shit you know what I mean you deserve nothing ever like uh like anyone like and especially if it's because you're of like an identity thing of like I deserve this because I'm a woman oh like I deserve this because I'm a man because I'm a race because is on whatever. You deserve nothing. No one deserves anything. Right. And like, ah, it just like drives me what like nuts. And so what's interesting and the kind of corollary to that of the whole deserving thing mindset, because like as soon as you think you deserve something, it means you stop and

you expect the universe to give, which never happens. Right. No one's going to stand there and be like, oh, they deserve a handout. Right. Like for me, deserve is like a pity. It's like, I deserve to be pitied like I never want to be pitied you know what I mean like ever in my whole life never um and so from a deserving standpoint what's interesting about this is that hey guys love that you're listening to the podcast if you ever want to have the video version of this which usually has more effects more visuals more graphs you know drawn out stuff sometimes it can help hit the brain centers in different ways you can check on my YouTube channel it's absolutely free go check that out if that's what you are into and if not keep enjoying the show I think that

the game is rigged because I think if you don't think you deserve things at all, like you deserve nothing, then what's interesting is that you can take the actions while still being undeserving and get the thing that you want, which is weird, right? Like, you can be an undeserving shit, right, and not be a perfect person, right? Because no one is. And still be able to get what you want by still doing the things. And so it's this weird place where you're like, I don't deserve this life. You know what I mean? Like, I don't deserve these things. But I can still enter the cheat codes and do the things to get there and still get it even though I don't deserve it. And so it's just, it's just a wild ride. And it's kind of, it's tripping with my head a little bit as we're like

about to go on this vacation to some really nice resort. It's going to, I don't know, I'll let you know how it goes. It feels weird because it just doesn't feel like me. You know what I mean? Like, you know, I'm wearing $14 freaking champions, you know, that I've been wearing, I only have two pairs of these and I alternate the same blue pair every day. You know, I don't know. Like I've got a hole, well, not this one.

My other ones have holes in, I just don't, you know what I mean? It's just not me. So I don't know if it's like because I don't want that I don't want that to change my identity. I don't want to get soft You know what I mean like I don't want nice things like oh I can't take a shower and anything but marble You know what I mean like I just I just don't want that to rub off on me and so it's this weird thing of like I got it's it's like I'm like not even sure if I want to enjoy the vacation because I don't want to Want I don't want to want a vacation you know what I mean I don't want to think oh can't wait to the next vacation because then it's like it's gonna throw off the game.

Like I wanna be on vacation and hope. And this is what's happened every time. It's like I go there and then I'm like, man, I can't wait to get back to work so I can like move forward. But anyway, so we're going on this thing and I'll let you know if I crack some code of figuring out how to be there,

enjoy it while also not feeling like I'm getting soft to the game. game but anyways I hope you guys have an amazing Friday I hope you guys have amazing holidays I may make something while I'm there I may not but I hope you guys just have an awesome holiday time period I hope you guys are prepping and getting your teams ready for the day after Christmas from the 26th the 31st of December is one of the hottest sales weeks and fitness everyone is off everyone is just doing nothing feeling bloated and then you know from all the

holiday parties and all the eating out with the family and all they see is New year coming and the impendingness of the fact that they are not better than they were last year and they're actually heavier. And so that is the time where you can just bring them in, show rates are higher, people got time, and you can pre-sell and go hard. And that's actually one of the other reasons is like I've never really did the vacation. I went back home twice when I first years of owning the gyms. And I left within 48 hours.

I was supposed to be there for like five days and I left within two days because I was like, I just can't do it with this. I was like, I got stuff I got to prepare for. I got, you know, like, I got shit to do. I was like, because we're about to go into the heavy season. It starts the day after Christmas. And so anyways, maybe you guys resonate with that, haven't taken off a, you know, like a holiday season in a long time.

I'm still, we're still obviously back the day after Christmas because, like, we got shit to do. But anyways, I hope you guys are gearing up. We guys have some good campaigns planned. If you don't have campaigns planned, please, dear God, plan something externally. internally as an internally to your existing membership base a big referral play bring friends you know a free challenge a non-free challenge whatever bring people in you got to market

if you're like I'm not sure what we're gonna do like decide on something you have to do something and easy easy process for that is start 10 days out you know five emails five texts lead it to an event and a sign up all right doesn't have to be super complicated put a couple Facebook posts with you and your trainers like just don't don't get crazy with it Everyone wants to like this is like the black Friday time like everyone wants to feel better about fitness like let them do it So just just open your doors and accept what they're giving out all right