The Game with Alex Hormozi - Gym Owners - Is not having this SKILL preventing you from making the money you want? 🖐🏼➡️❌💰(if you are NEW to our world...you need to understand this concept). | Ep 79

Episode Date: September 17, 2018

"Your income is always going to be tied to the level of skill that you have." Today, Alex (@AlexHormozi) emphasizes the importance of acquiring the rainmaking skill and becoming a rainmaker for business success. He also discusses the limitations of relying on agencies and revenue sharing companies and the value of learning how to scale a business from someone who has successfully done it themselves.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Become a rainmaker for success.(3:32) - Acquire skills without depending on agencies.(5:32) - Obtaining skills leads to additional skillsets.(8:01) - Companies lack skills beyond lead generation.(9:53) - Learn from someone with direct experience.(10:10) - Choose agency dependency or self-sufficiency.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What's going on everyone? Happy Sunday. I had this video on my mind. It's been on my mind all morning. And I've been trying to like piece out how I wanted to say it. So I titled this is not having this skill preventing you from making the money you want. I'm also reading a book on headlines. So hopefully the headline costs your attention. Anyways, I had I wanted to make this video because I saw someone posting the group about basically an ad agency or a rep share company or something like that. And I wanted to address it. it because for me it's like we're so far past that and like and like the clients that I deal with on a regular basis are all of our gym lords and I'm talking about how to get them past a million dollar run rate and like all of these things but I forget that there are a lot of people who are not who have like we're just entering our world and whatnot and so I wanted to kind of explain like why gym launch is what it is and why everyone makes more money and it's not from the leads or whatever, right? The reality is we are by far the most expensive player in our market because we sell something that no one else sells. And what we sell is we sell a skill, right?

Everyone else sells a service or they sell leads or they sell, you know what I mean, some version of that, right? And that's, and ultimately what it is is like you are still beholden to them. You are still handcuffed to them because you never acquired the skill. And the skill is rainmaking. And so the question is, do you want to be a rainmaker? And the follow question of that would be, if you're a business owner, which most people who are in here are, right, if you don't, if you allow someone else to make it rain for your business, you're always waiting for the weather to change, rather than being able to change

it for yourself whenever you want. And your income is always going to be tied to the level of skill that you have, whether that's like in the beginning, you're not making very much money at all because you're trading sessions, and that's a lower value skill. I'm not saying that it's bad or good. It's just that what the marketplace values that skill at, and it's like 15 bucks an hour, right? And so you can't really make more than that because that's what you're trading your time for in terms of skills. After that, you level up to sales. After that, you level up to managing other people selling, and then after that you manage, you level up to marketing, right? And so the skill that we give

is a combination of sales and marketing, right? And so that's how we get people to make tons of money really quickly. It's because we level up their skill set, right? And so they go from waiting for it to rain to becoming the rainmaker. Now, the next question would be, okay, why would we as a company do that? Right? Because the rest of the entire market does not want to share that skill with you because they want you hold onto it and then have you rent it from them.

They want you to lease their skill set and then do it for a fee, right? Which in best case scenario, means you're probably like, best case scenario, you make money and then you need them again. Worst case scenario, which happens far more than the best case, is that you just spend money and then their skill set isn't that good because they don't care that much. Now, here's something that's crazy for you to think about, especially if you're new to this world. Every agency owner or revsure company owner that's of any significance, right, has people who run the ads for them. what do you think they pay those people usually $15, $20 an hour? How long do you think it takes them to train them? Not that long.

It takes like maybe a week to buy in to that and then think like and buy in on the sales pitch that, hey, I know it's really complicated. You don't want to keep up with this stuff. You're a little gym owner, patch you on the head. Like you should just focus on training clients. You should just focus on your low value skill, right? That's what they're saying. Focus on your low value skill.

Let us deal with the high value skill, right? The thing is that then they go ahead, turn around and train someone else on it in a week. It's not difficult, right? It's just that you don't have the information. And that's what's being held hostage from you, which is annoying. Anyway, sorry, I just got a flood alert. It's raining here. But anyways, to bring this back, the reason that we're able to do this and sell the skill set

is because we're banking on the fact that we have something else. to give you. And that is where everyone else, at least in my knowledge, falls short, is that if the only skill you have, right, I'm saying like the rest of the marketplace is generating leads and marketing for a gym, then you have no skill set beyond that, which means the reason that their companies are limited at the revenue rates that they are, which is usually a lot less than ours would be candid with you, right? It's because their owner is limited by their skill set, right? Just like what we're saying like the same rules apply and so reality is that i'm hoping that we will give you the ability to fish for yourself right we will give you the ability to make it rain which is why our

price point is five times higher than everyone else's is because we actually give you a skill that will make you a lot more money hey guys real quick if you're new to the podcast i have a book on amazon it's called 100 million dollar offers that over 8000 5-star reviews and it has almost a perfect score you can get it for 99 cents on kindle the reason i bring it up is that i put over a thousand hours into writing that book. And it's my biggest gift to our community. So it's my very shameless way of trying to get you to like me more and ultimately make more dollars so that later on in your business career, I can potentially partner with you. So that's my give. Go check it out, Amazon and back to the show. Now, once you have that skill, you will need something else because

you will break your gym, right? That's what happens. And then you will need another skill set. And again, to my knowledge, no one else provides the next. skill, which is everything else that we provide in legacy, which is how to make the actual business churn, right? And like in a good way. And really stat cash and measurably increased profit, increase revenue over an extended period of time with a blueprint step by step, right? Like, we do that. And so I'm crazy enough to just give you everything that everyone else is trying to lease to you or hold you hostage with the kind of understanding that we have other things to give you that are more valuable from that. This is just how we get to know each other. This is our handshake and us proving

that we are who we say we are and we can do what we do. But it's really like and the reason everyone's so vigilant and so evangelical in this group if you're new to it is because until like while you're still plugged into the matrix, which is where you are right now, if you're listening to this and you haven't signed on, like the moment you become unplugged and you realize how it works, right, like how you don't need an agency. You don't need a rev share. company in order to make it rain for yourself. And then it's very simple. Like, it's not hard to do.

It's just being guarded and made to seem complicated to, I mean, for lack of a better term, to keep you down, like to suppress you because they don't want you to know. Like, I'm just being real with you because the moment you have that skill set, you no longer ever become a client of theirs. We're ripping people out of the marketplace pool for anyone who sells services. to gym owners related to market because they no longer need the skill. They already have it. And the beautiful thing is that once you go behind the curtain, you realize there's no magic, right? Like they can promise whatever they want. But at the end of the day, you're just going to

be testing ads. You already have the offer. I'll tell you the offer. It's a free six-week challenge. You can look at our darn funnel. Like, there's nothing complicated about that, but it's the details that you will probably miss. And the details are the things that make our gyms so much money. And the details are what make them more money after the fact as well, right? Because once you can acquire customers profitably, your gym should grow. And if it's not, then it means you have other holes. And anyways, I hope I've made the point. The reality is that most guys don't have anything else to give you.

And so for that reason, they don't give you everything that they have up front because that's the only skill that they have. that's also because most revsure companies agencies whatever never were gym owners they're marketer dudes their dudes who went to a click funnels event found out how to run a Facebook ad to a click funnel and then said okay I'll just sell that

but the route is like I had six gyms I got invited to speak there not as a marketer and still the only person who's ever been invited to speak there who was a brick and mortar gym owner when they got on stage every other person in the last four events that click phones have ever had in their history was not a brick and mortar owner. They were all information marketers. And the only one, whoever's invited was in 2016. I had six gyms and I was 25 or 26 or whatever it was. And they were like, how are you

doing this? And I was like, I got this cool thing. It works really well. And I just walked through the process of how we do it, which is, you know, which later became gym launch. I didn't have anything to sell gym owners. I had like a hundred gym owners. I had to be like, hey, can I buy that from you? And I was like, no. I was like, no, you can't. I was like, I just want it from myself. But obviously, things have changed since then. But anyways, I hope you guys are having a good Sunday. I hope that makes sense. Those rules of skill sets apply to everyone. And so the reason that their companies aren't bigger than they are is because their skills have not level up to a point where they can be bigger than they are. And part of like, is one of the skills of being able to teach someone to fish

more valuable than running ads for someone? Yes, which is why we make more money than they do. You know, You can ask yourself the question, do I want to learn how to scale, you know, a business from someone who's done this exact business and then scaled their own or not, you know, someone who hasn't actually ever run a gym or multiple, you know? But anyways, that's, that wasn't, I'm not trying to take shots. That's not the point. I just, I just hope the explanation of skill sets make sense to you. I forget that people still like making this, like, to me, we're so far past that. But I forget that people are still making the decision of like, should I have an agency or should I join gym watch? I'm like, it's like, do you want to be dependent on someone for the rest of your life or do you want to just learn how to do it? It just seems it just seems so obvious to me. And, you know, if the average gym adds a quarter million dollars a year in revenue, is it not worth 16 grand?

Like, duh. But, you know, that's your own journey and you have to cross that in your own time. But anyways, everybody trying to keep secrets out of fear of loss. That was from my wife. Yeah, a lot of people are operating from a scarcity mindset, and they don't want to give you that skill because then they're like, well, then what will they pay me for? And the reality is they're right, because if they have nothing else to give you,

there's nothing else you will pay them for, which is why they don't want to give it to you. I'm happy to give it to you because we have a whole bunch of other stuff that's going to make you a lot more money than this. You know what I mean? And this is just our way of getting to know you and showing you that, like, this is the game we play. So, um, anyhow, Vinay, Nissan.

What's up. I haven't seen you in a while. Mr. Lewis, Bob Patrick. Kale, lots of love, everybody. Serbius. David, hope you guys are having an amazing Sunday. Drop a like. I know this is probably OG stuff for you guys

because y'all are studding, studded it up. You know, I forget that there's still a lot of gym owners out there who don't know how to do what you do. So have an awesome day. Keep crushing it, and I will catch you guys soon.