The Game with Alex Hormozi - HOW OUR BEST GYM OWNERS NEVER LOSE 🏆🏆 The biggest transformation I see with our most successful gym owners...and Gym Launch's 3rd core tenet: BE YOUR OWN BOSS--OWN IT | Ep 89

Episode Date: December 3, 2018

"At the end of the day, in every market, there's always a gym owner who is doing better than you are with less." Today, Alex (@AlexHormozi) discusses the importance of owning one's circumstances and having an internal locus of control in order to achieve success in business. He emphasizes the value of identifying and acquiring the necessary skill sets to overcome deficits and move quickly through transitions as an entrepreneur.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) Own circumstances and outcomes for success.(4:30) Identify gaps, solve for long-term wins.(6:40) Invest in coaching to acquire quantifiable skills.(8:03) Transform business with skill development, own outcomes.(8:57) Identify lacking skills, focus on acquisition.(9:28) Teach mastered skills for added value.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Everyone, happy Monday. Make it happen Monday. Money Mondays go make it happen. So anyways, I wanted to make this little video for you and it at 6.30 the morning and I've been working since four. It's like three days a week. I wake up at four without an alarm and I just start working. Anyways, wrote like 20 pages of ad copy that we're testing. Right now we're doing a little test inside of gym launch. We're spending like $12,000 a day. Testing a bazillion different versions of ads, copy, headlines, et cetera, for our gym lord community. So these will be the ads that all our competitors copy six months from now and get the much, the lower result as a result.

Anyways, I want to make this video because even though 630 the morning is not the time to make videos, because that is not good watchtimes. But we were going to break the mold and do it anyways. So I'm calling this How to Never Lose, and the biggest transformation that's seen with our most successful gyms and how it kind of ties into gym launches 3-4 tenant. So I was talking to Josh Pondon yesterday and I was thinking about and Jonathan Serrano, you were like a beautiful example of this. I mean, there's a lot of gyms. But anyways, when I see the gym owners who have the biggest, the most massive transformations, it's not, it doesn't come from something tactical.

So this is a little bit, I know two days in a row of mindset videos, but you know, here we go. Josh Pond when he came to us and John Serrano was not a very different situation. So Josh actually like didn't even have the money to start the program. maxed out all those credit cards and he had all of his rent due. I think he had like four or five thousand rent due within a week. And he was basically in a do-word-eye situation. And now 18 months later, he should hit his first 83K month this month, which is just like amazing, right? And the thing that happened is not one thing. Well, there is one internal thing and then it results in all of these external things that you take control over, right? And I kind of give a little.

hint away just now, but it's a shift in locus of control. So like in psychology, they see the people who are the most successful in life have an internal locus of control versus an external locus of control, which is a fancy way of saying some people have a victim mindset and some people have a victor mindset, which is why I call this How to Never Lose. Because at the end of the day, in every market, there's always a gym owner who is doing better than you are with less. Right. And so they have the same circumstances. They had the same external circumstances, the same market, the same clientele, the same, you know, the same access to trainers, whatever. And yet they're able to do better, right? And so the question is like, okay, if winner, like Gary V said this,

and I love this saying, since you can't stop winners from winning. And so if you aren't winning, then the internal local control person would say, then I'm not a winner, right? And so then the next question is like, well, how do I do that? And I think it comes from one internal shift that then results in all of these downstream effects that happens afterwards, which is they own their circumstances. And so the third core gym, the third core tenant at Jim Launch is be your own boss, but the subtext, we have a couple examples for every core tenant, is to own your outcomes and to own your circumstances, right? And so if something does not work, right, it is your fault, right? And if something does work, it is your fault too, right? There's another saying that's,

that I really love that everyone is self-made. It's only millionaires and billionaires that claim it. I just always love that. It's like we're all self-made. We've all made our own situations, right? And so like the biggest, like Johnson, Rana is another example. So for the first, I hope, John, you don't mind because you're on here. The first, maybe four or five months, Johnson's Toronto always had issues, right? You'd always go, up to escalations, you'd have issues with, you know, trainers and people leaving and pricing and all sorts of stuff, right? And, um, and making enough net profit. And then all of a sudden, something switched, right? And he messaged me one day and was like, dude, everything's totally

transformed. Like my gym is making all this money. And what it ended up happening was, I'm, I hope I'm not paraphrasing because like, I was acting like a little bitch, right? And I just, I just wasn't taking responsibility for my situation. And so, I'm just, I'm not. And so. And so, I just, I just wasn't, So he had the same access to information, the same access to coaching, the same access to trainers, the same access to the same market, right? And then yet, at one moment, everything changed, and then his gym started to grow, right? And it was because he owned a situation. And so the way that you can never lose is that if you are losing in the short term, right,

you can make it a win in the long term by owning the fact that you have a deficit, right? Because once you have a deficit, then it means you can identify the gap. and then you can solve it. Because if you are complaining or you point fingers, right, and you say, well, my, my area sucks, right? You can't change that. So then what? Then you just sit there and keep sucking. Or you're like, my trainer suck.

Okay. And now what? And so when you take it in and think, okay, even the situation in the location, I have a poor ability to judge locations if you really think that's what it is. but it is. If you have trainers that aren't good, right, then you do not have the skill set of how to find hire onboard and manage trainers. Hey guys, love that you're listening to the podcast.

If you ever want to have the video version of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff. Sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel. It's absolutely free. Go check that out if that's what you are into. And if not, keep enjoying the show.

That's your deficit, right? And so one person points and the other person points inwards and says, what am I lacking? And I'm telling you, so I was talking to another friend of mine who, I think he does four or five million a year. He doesn't, he has an online business based on Amazon and stuff. And he's scaling his company right now. And he's like, I think I can get up to half a million a month just by me doing sales, right? And I was like, well, obviously the next step man is you're going to have to step out of that and build a sales team. and and he has something to like, man, I haven't been able to like do that well every time I have

tried to do that. And he's like, so I'm trying to figure out another way. And I just said, you just lack the skill of how to create and manage a sales team. And he's like, I haven't thought about it like that. And the thing is, it's like, when you think about everything in terms of skills, then everything becomes quantifiable and it becomes solvable, right? which means all of the obstacles that you have in your life just become growth, right? And that's why when you hear these entrepreneurs who are, you know, billionaires or whatever,

and then they lose everything and that they become billionaires again afterwards, like Elon Musk, for example, right? He has the skills because he has done it once. And so once you have these skill set to get to X, you can do it again. And that's why it's repeatable. And so that's why the biggest investment you can always make is in yourself. and information and coaching, in my opinion, because it's the only thing that no one can ever take from you.

And that was something that my dad taught me my entire life because he was from Iran. He had to flee because of the revolution. He came here with nothing, and, you know, he's a doctor. And so he did everything on his own, didn't speak English, watched television, and it'll learn English, right? I know, crazy story.

Anyways, it's a story in and out of itself. But his family had everything taken from them. Because, like, right now, imagine the government just takes everything you have and just says, sorry. Like, that's what happened, right? And so assets, money, land, all that stuff disappeared. Families, generations worth of stuff. And the only thing they were left with was what they had in their minds.

And the successful business owners left Iran, right, came to the U.S., started all over again, and crushed it. How? Because they had the skill. And so if there's a single greatest transformation that I see with all the gym owners who are gym lords, right? And I look at what's happened. They just own their outcomes. Everything. When they're like, man, I can't generate leads.

My ads aren't converting. Then they're like, I need to make better videos. Right. That's the skill. That's the action. My trainers aren't being as responsible. I have to figure out how to be a better manager, how to be a better coach. right those are the questions that they ask because those are solvable and then once you have problems

that you once you have an equation then all you have to do is solve it and so if you can look at your business from that lens and say like okay I'm at $300,000 a year I would like to get to a million a year right now I lack the skill of how to get to a million dollars a year okay well then what are the sub skills underneath of that what are the things that are holding me back well I don't know how to get people in the door. So you lack the skill of marketing and acquiring customers. I'm not really good at sales. Cool. Then you suck at, actually I identify it that way. I don't know how to get people to sign up. Cool. Then you suck at sales. Okay. And once you are good at sales, I can't get anyone in here to replace me who's as good as I am. Cool. Then you don't know how to teach sales,

which is another skill, right? A more valuable skill because it's a scalable skill. It allows you to move to impart the skill on someone else, which is even more valuable than having it. Which is why, you know, I mean, just being super candid, being able to make a million dollar gym is less valuable than being able to have hundreds of people, than teaching hundreds of people how to have million dollar gyms. Does that make sense? So anyways, if you think about everything in terms of skill set that you have deficits of, and then the next natural step of once you acquire that skill set, being able to impart on other people, then you will be able to move quickly through the transitions as an entrepreneur. And you will then never lose from any circumstance because it will

always just point back to you and say, what am I missing in order to overcome this? And then life happens for you instead of to you and never think the victim thoughts because they don't serve you. They don't do anything for you, but allow you to wallow, which doesn't make you more money. So anyways, I hope that makes sense. That is Jim launches third tenant, which be your own boss, which is owning your outcomes, independent of circumstance, and identifying the skills that you lack, which cost something to not be successful or to be successful. So anyways, I hope that was valid before you. That was the thing that was on my heart this morning, so I figured I would share it with you.

Hope you're having an amazing day, make it happen Monday, throw a like, comment, tag, whatever. But keeping amazing. Love you guys, and you're why we do it all. Catch you soon.