The Game with Alex Hormozi - How To Find Meaning When Success Feels Empty with Tony Robbins | Ep 936

Episode Date: January 21, 2026

Join Tony Robbins Live for a Free Virtual Event: https://timetorisesummit.com/join-nowWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? ⁠⁠Click here.⁠⁠Follow Alex Hormozi’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Tony Robbins, strategist to some of the most important people in the world, people that you have seen publicly and probably many more that you haven't seen privately that have impacted your life. And he's both a wealth strategist, but also a life strategist. And so we're talking politicians, royal families, U.S. presidents, Margaret Thatcher, Princess Diana, Andre Agassi, Mike Tyson, just the greats. And he's also published books. He's got 100 plus companies in his portfolio that do North of Seventh-South.

seven plus billion a year. And as impressive as that is... 12 billion. There you go. I was going to say, I was like, I hope this number is that wrong. I, like, looked all over there.

Most importantly, at least for me, me personally, is that you wrote books that changed my life directly. Wow. And in a couple cool ways. So the first is there was an Indian guy who came here to the U.S. 20-something years ago. And he was working as a janitor.

And he had such a thick accent that they said, you're never going to get employed anywhere. You have to learn how to speak. And he tried to get a... you know, how to get rid of an Indian accent tapes, and those didn't really exist. And so they were like, well, you can check out these from the public library. It was Tony Robbins tapes. And so he would just mop the floors listening to, I'll wake the giant within.

Yes. We'll sleep to you. Sorry, I'm messing out. Personal power probably. Yeah, thank you. Yes. And so he's mopping the floors and he's doing it. And that man then started a software company, scaled that, sold it, started another company, sold that for $3.4 billion.

Did another company. He took that from $200 to $1.2 billion. And I met him right around that time. and he's my partner at Acquisition.com. And so that's the first impact. What's his name? Charonsovonso. Please give him my best.

That's awesome. I will. He would be here if she didn't have to. Oh, he's the man. The second direct impact is that there was a girl in Michigan who was 100 pounds overweight, had just been arrested six times just in the first couple years of college. And then I was like, I need to change my life. And started listening to your tapes and reading your books, lost 100 pounds,

competed in a fitness competition. and then got into business, built a whole roster of clients for herself, and that's when I met my wife. The most hit. The one that most significantly impacted. That's the most important person. Yeah, of course. And then the third place was me, obviously.

And my actually entry into your world was Money Mash to the game. That was the book that got me. And so for that reason, I want to say thank you for just everything you do. Well, thank you for all the kind words. I really appreciate it. I actually had like five words written down for this whole podcast. Okay. And I tried to compress a bunch of questions into just the most succinct thing.

That was actually top of mind for me that I know will be top of mind for many of the business owners in my office. So I have probably 60% business owner audience. A third of them are doing over a million a year. We also have people who are just getting started, but a lot of people were predominantly business. There's more brothers and sisters out there. Yeah, in the game, in the game. And bet on yourself and grok, right? Find a way to give.

Yes. And so the first one was how do you see the dichotomy between duty? and enjoyment as it relates to the impact that you want to make with the business that you have. Well, it's interesting, you know, words are tricky. They can produce emotions, and sometimes we pick up words because the people were around.

I used to play poker with a group of guys when I was in like 19, 2021, they were older than I was. And they were all married except one. And I was kind of surprised to see one day, well, one of them guys, I knew he loved his wife so much. Two of the other guys always were talking about their wives, like I'd go back to the old Baldwin chain, you know. And one day, and I couldn't help see it.

It was like, I was a witness of it because I was always sensitive to this. And the guy that really loves his wife, out of habit of being one other guys, yeah, I'm going on my own ball and chain, right? And the language we use produces emotion. Sometimes we can pick up words and actually pick up emotions.

No, it's just like, you know, if somebody yawn to you or somebody starts a laugh, you know, but words are even more powerful. So duty could be a good word, like if you're seeing yourself like a soldier. Yeah, right. But I don't look at that way. I look at it as obligation. It's the same thing.

Sorry, yeah. I say this because I saw this in some of your language. And I don't know if this is helpful to you. I don't pretend to coach you in other way. But for me at least, I can tell you, I look at it as opportunity. I don't feel a sense of duty. I feel of joy and being able to contribute. To me, contribution is what we're made for.

for hard to meet your own needs as a human being, right? It's not that difficult today on the world we're in today. But have a fulfilling future. It's something you care about more than yourself. Yeah. And so if you get into business just to make money and there's nothing wrong with them. Those people usually, you know, even if they succeed, they hit a limit of fulfillment because the economic returns only produce so much.

And so I don't look at duty and enjoyment. I look at it as more like it's all enjoyment because contribution is the ultimate enjoyment for me. I mean, I get into business for impact and economics are second. If I have enough impact, you'll never have to worry about economics in your life. And I found that to be true in my own life. So I don't look at it quite that way. I look at it also, though, that if you think you're going to really enjoy your life and not doing it, I think you're diluted because you'll wake up one day because the only thing it makes us feel alive is growth.

You know, when you grow, then you have something to give. And when you give, then your life is more meaningful than just, you know, pleasure. You can give yourself pleasure by, you know, money, food, alcohol, sex, whatever it is, you know. But it's never going to be the same as when you have something that's larger than you that you're called to. It's all like, I hate the word motivation because I've never been a motivator, but people use the word.

So I'll say, well, there's two types of motivation. If you don't think of it that way, there's push motivation, which is, let's say, duty, or I've got to do this or I have to do it, or obligation, right? Or just happen. And what, brother, you have a huge of willpower. It's pretty obvious about what you've accomplished. I have tremendous respect for you. And I do you, but Wilper only goes so far.

That's push. Pull motivation is where there's something out there that you want to serve more than yourself that'll get you up early, keep you up late. And it isn't hard. It isn't duty. It is like what I'm made for. When you tap into that, your energy level will explode. Your contribution will explode.

It's mean overnight everything is going to work your way. Of course, it doesn't work that way. But it will give you the constant endurance to move forward in a way in which you enjoy your life rather than someday when I get to this number, like that I'm solely going to feel good. Because it's not true. You get to the number and if it's numbers, it'll never be a friend. You've done incredibly well.

I have so many friends. They got their business. They sold it. They made a billion to, whatever it is. Five months later, they're looking to get back in business again because so many of their needs were met by the demands and the challenges and the growing. I think the biggest problem we have as human beings is that we think we shouldn't have any.

Problems make you grow, right? comes called to you because, listen, you lift, we're both in good shape. You wouldn't be there if you lifted light weights. Yeah. 100 cranes will some weight, right? You're built. You've built this body. You built it by challenging.

But some people, maybe because of your background in the fitness industry, no pain, no game. But today, we know that's not true. You know, we know today that's minimum dose will produce the maximum result. You want to, if you overdo it, you tear down too much, right? It's like finding the right dose, just like anything else, like a drug person. I really think if you think you're going to just go off and enjoy your life and not add value, you're going to be deluded, you're going to be frustrated, you're going to, I mean, how many people do you know that were rich and famous and the world loved and they killed themselves? Yeah.

Because they stopped growing. I can just a half dozen people I thought of in the last 10 years that's done that process. So I think, to me, it's not duty, but I do believe that much is given, much as expected. It's one of my favorite person in the whole Bible. I come from that place, too, but it's not. But to me, the expectation is a pleasure. I think the language we use trains our brain. It's like if you said to me, if I said to you during the break here,

let's have some nutritious snacks. I said to a mass audience, maybe for you respond, as long as delicious snacks. But most people are like, delicious snacks. Yeah, yeah. Or someone says to me, Tony, you meet so many people. You know, hook me up. She'll introduce me to a great guy, a great woman.

And if I said to them, well, I know this guy or I know this woman, they're really nice. you get. Versus, they're sensual, they're sexy, they're amazing, they're delicious. They're not nutritious people, right? They're not nutritious. I mean, the words change your biochemistry. The word you attach to an experience, become your experience.

If you over and over use certain words, you won't even know it, and you'll train yourself to have certain, what I call an emotional home. Certain emotions you go back to because the language takes you there. And duty and responsibility, if you're trained like a soldier, that might work. If you've trained yourself at no pain, no gain, that might work. But how old do you know, may ask? 36.

Okay. At 36 years old, you built such a foundation of business, of contribution, of wealth, of your body. But at this stage, it shouldn't be pain. It shouldn't be suffering. I don't think it has to be any of those things. I think it can be total joy. But you have to kind of rewire your brain

because otherwise past training conditions, in my opinion. Does that make any sense? Yes. and I will just speak for me. The issue that I have is that I got here from pushing to anger, for sure. But I think in the last however many years, I genuinely believe that that's not as much a part of me. There's elements of that that are still there,

but it's not the core drive anymore. The difficulty that I have is like, I work the hours that I'm awake, pretty much. And the difficulty that I have is finding enjoyment outside of work. and the contribution from that perspective, like I've spoken to a number of billionaires yourself included where I'm like, the next game, right? And so the game that we're in right now,

I know, obviously there's many risks, there's going to be lots of things that we're going to do, but I feel like I have a direction to what I know what we're doing. And when I talk to some of the, some of the billionaires that are in more private equity financial engineering, commodities trading,

different than maybe what, you know, obviously what you do and to agree what I do. I'm actually in their business too. Yes. They were like, you should do something that really helps people. And I was like, I feel like I do that. There's only 0.1% of the people who see any of the content of course,

is the books, whatever that we put out, I monetize in any way. And to a degree, I also reject the idea that charity must be something that does harm to you in order for it to be virtuous, right? So that is probably a struggle that I have dealt with, which is that I have an apathy issue. I'll tell you a microcosm of this is when I got in the fitness industry, I got into it because fitness was the only thing I was really into. And so I was like, well, I'll do something I love because I was a management consultant.

I was like, well, this sucks. I'm going to do something I love. And then as soon as I got into the business of fitness, I realized that the vast majority of my day had nothing to do with fitness at all. And it was like billing and, you know, membership sales and like all this other stuff. And when I started getting the testimonials coming into these people who were going through, you know, our process, losing weight, getting off medications, whatever, maybe the first couple months, it felt like something.

But then on like the hundredth and the thousandth, I was like, well, yeah, you know, of course, you stopped, you moved better and you stopped eating shit and it worked out, you know. Like, it just, it's not basically, basically, The magic was gone for me. Yeah, I understand. And so to the same degree, that's, I would say, it has occurred within what I do today. But I don't even feel in some ways that I am driven.

I do this because I don't know what else to do. It's like, this is the only thing I'm good at. Yeah. And so I do what I've been rewarded for doing. The biggest thing selfishly that I was, like, really, or I am, you know, looking forward to, as I'm trying to navigate that. I understand.

So it's a little, you've got a set point on your fulfillment and you're not going beyond it. Yes. When I was 20, I got obsessed with positive psychology. I read all. I had a trunk of books at every single one of them. We saw felt things like this early on it before I had a business, any of that stuff. And I got to a point where I realized I read all the books and my life hadn't changed.

Yeah. And it felt very hopeless for me because my subjective well-being was the same. And so I came with a mantra for myself, which you might laugh at, which was fuck happiness. Because I felt so rejected by the notion because I felt so unattainable for me. And so what I replaced it with was I'll be useful. That's great. Meaningful. Meaningful life is a very useful life, right?

And that's basically what I've warranted my entire life around was like, that's why duty for me feels meaningful because it's like, well, you know, I might not enjoy this whole ride, but like everyone else can get stuff out of it. And so that's the struggle that I have because, like, I'm okay with that. You're okay with it, but you're torn by it, my friend. Yes. No, agree. I agree.

I will accept that. I'm saying you accept it. Yes. Would you accept anything else in your other businesses? Would you accept something that's mediocre? No, of course. Yeah. Okay, so I'll give my two cents, which is all it's worth.

Unless you emotionally, the guys, the astronauts, you know, I got to interview several of them, right? Think of that. They went out and they competed. They wanted to be an astronaut. You had a version of that, I want to be a business owner, whatever it was you had. And they beat everybody, right? Tens of thousands of people, they got down $100, down to $25, down to the guys that go to the moon, right? Who's killed by the cheapest bidder.

They're on their back. And they shot them out into the moon with technology that's far less than it's on your phone right now. And they walk on the moon. They look back and see that image. You and I have seen that they took blue-green of the earth. But that was them seeing it. And they make it back and survive. They splash down.

They have a ticker-day parade. They shake the president's hand. Now, what the fuck do you do after you've walked on the moon for adventure? Yeah, right. I guess like you're 35 and you walked on the moon. What do you do? And most of them became alcoholics and drug addicted. And the reason is they forgot how to find joy or that adventure in a smug.

And so you have trained herself to be pain equal success. And success has a certain amount of value, but fuck happiness. You have literally hypnotized yourself into missing it because you weren't filling fulfilled. So the idea that these people keep telling you, I would tell you was true. And I'll just give my own experience. We're not the same person, but maybe it'll be instructed. So I don't know, maybe 10 years I found myself at a place where it's like, I couldn't be more fulfilled than this.

I had the most incredible wife, having most incredible kids. You know, I'd literally be an athlete or to make it. You know, right behind you, I have like six.

She rings for different teams. I own or that I help to coach and turn around. I'm working with a great athlete in the world, the greatest business people in the world. I'm having fun. I'm, you know, I'm, what else could make me fulfilled?

I mean, my business is, they are. I can't be anymore. I'm not complaining. There's some part of me. Like you that was hungry for more still. You wouldn't be asking that question list.

There was part of you that wants a hunger for something called happiness, or wants something besides just duty or you wouldn't miss me. So, and I'm not telling you I have the answer, but I'll tell you what it was for me. It's like the same means people told you is me. I've always was contributing. The same was you. I've done with since very little. Yeah.

But I started saying, you know what I'm going to do? I want to do some moon shots in that area. I'm going to scale businesses. We're own businesses and nothing up to $12 billion. It's like in those days it was like four. brilliant. What would really get me going? And at that point, I've been feeding people since I was a kid when I was 11 years old. We had no food on Thanksgiving. Somebody came to deliberate food. Changed my life. It made me believe strangers care. So I cared about strangers. And I started two families,

four families, to a million, four million. So about this point, I've been feeding people 37 years. So I called my family. People have my fed in my lifetime. And they said 42 million. I was like, wow. That's pretty awesome. but I had no association to it. Yeah. I felt good, but I was doing it, you know, all these different ways. There's so much pain out there. Yeah.

I'm going to feed a billion people in the next 10 years. I took 37 years to do 40. I started out by saying, well, what if I do? As many people I've done in my lifetime in the next 10 years. What if I, there's many people a lifetime in one year? And then I was like, what if they do 100 million people in a year? What are they doing 100 million people who year for 10 years, but a billion meals, right in the United States? It's so igniting.

It was more money. It wasn't business. It wasn't, okay? There's a system. It was like, I have to rip apart. If it took me 37 years to $42 million, to go to a billion is going to require me to think differently, come up a strategy different, be different.

To think of a billion line, number somehow, a different level of life. It's kind of like Kennedy saying, we're going to go in this decade, and we're going to land on the moon and bring a man back to the earth. All the guys that said, Mass are like, this is not going to be right? We don't have technology.

I don't care. This is what we're going to do. There's something about building a moonshot for contribution. Outside of what you've been in business. I did it. I said, I'd do it in 10 years. I did it in eight years. So then I finished that and was like, I'm traveling around the world.

You see people starving, trying to do what you're doing? I need something bigger. So I was in the UAE. And I had a wrench with MBZ. is the head of the country. Brilliant, man. And calls me next thing. He goes, I want to have lunch with you again.

I went, it's cool. I can do that. Right. So I come and sit down with him. He goes, I brought you lunch today because there's two people feeding the most people on Earth and they should know each other. So he introduced me to Governor Beasley who ran the World Food Program for the U.S. So I said, I said. And so we talked.

He later won the Nobel Prize, but we stayed in relationship. And because of our relationship, he got so frustrated with the bureaucracy of the U.N. Yeah. One day, he said, to the ever since leave the UN. Because during his five years, we had from 80 million people at verge of starvation to 385 million people. We're just thinking of those numbers. If you think of those numbers, it doesn't. But if you follow like one child starving, it'll change the only out of that system to something more.

It's like watching a movie. Watch a movie about more. It's too much. If you follow one person and what they go through, you feel it. So I got associated with that and I said to him, what if we create a strike force team, if you're going to leave, how many of you all the only meals? would it take to feed everybody in the world for 10 years that need it, where it would give us time to build a sustainable solution, because you can't keep doing the same credit, right?

And he was, I don't know, 40, 50, 60 billion meals. I said, let's do a hundred billion meal challenge. I said, I did a billion meals. When I started, I wasn't a billionaire. I've been blessed, obviously, since that time. You do great work. If you bless others, you'll be blessed, right? I wasn't doing it for that reason.

I just gave it back. So I said, there's got to be 90 and more guys like me. Well, there's 3,000 billionaires or owners of companies or, you know, countries that'll do this. So we did this $100 billion a challenge, and we went to Forbes 400. And I thought, we're going to get 50 of these guys, right? The richest people in the world. Four people stood up. Four.

Look. Maybe it's something there. But I won't worry about the details. The strategy, the thought process and what kept me going, though, is it's not just having this unreasonable goal. It's having strong enough emotional reasons. And I got in these environments where people are starving. I got in the Sudan, there were a million people cut off by the rebels there. And they were starving in this last year.

And the UN sent all these food people in, and they'd killed the drivers and took the food. MBS, not MbZ, MBS from Saudi Arabia, cares deeply. He tried to provide things. They killed everybody. So people stopped giving money. People are going to starve. So I, no, no, there's something different. I said, I'm just from a wine in the sand.

We are going to feed these people. I'm going to provide enough food for a million people at a week who will match me. I got Ray Dalio to match me. We've pretty seen 40 million buns. But how can you do it? And this is where it gets so alive. It's like no one else in the world. We're going to do this.

Here we're going to do. I'm going to hire a bunch of, some military contractors. We're going to take C-130s and we're going to take drones. And we're going to deliver the food to the people. We delivered 22,000 meals that month and saved all these people's stuff. So when you do that, your level of development explodes. What the fuck compared to running a business? Right.

It's not even thinking so I've been a foot from that. So now we've got 62 billion meals in three years. Just beyond anybody ever thought as humanly possible. And so now he said, we're going to do a song with We Are the World. And I got Jimmy Jam, the most successful Grammy guy. And I got everybody you can imagine in the music business all building it together. We just complete our first version. And then, but then, you know, I'm lucky enough like you.

I'm a Larry Bless. I have a private plane of 37. I'm a 307. It burns a lot of car date. Yeah. I want to be conscious how many trees. It's 3,000 trees a year. I'm like, for 100 million trees,

for not just quite the trees, a billion trees, and I'm going to work with the farmers, and I'm going to show them how to go from making a buck and $12 a day by having 12, I work with a group to do that. It's like, you know, a friend of mine's daughter was kidnapped and put him to slavery. Just insanity.

It happens, and American happens overseas, and nobody wants to talk about trafficking. But that got me associated to it. We actually helped somebody, And so I went out undercover. I had markings all over my face. They had a makeup person. They had scars in my face.

Help them negotiate these deals with these animals that do this. The biggest thing I ever seen in my life, but also the most beautiful. But again, I didn't just give money. I didn't just write something. I didn't put something like that. I went in the fucking trenches. And I'm sitting there watching these girls go through the worst thing on earth, meaning they're chained to a bed to do eight or ten tricks at me.

And then we get them freed. Yeah. Running big sense. They've never been out of there. They're out on the ocean. They're down here playing basketball. all their, like the change in their lives. And so then I woke so my wife and I have now funded 70,000.

Started with 30,000 as many. I grew up in a town of 30,000 people. I want to free that many children as big as the city I grew up in. Now we're at 72,000. I'm going tonight. We'll probably raise $5 million tonight. I'll do matching funds for everybody at the event to do it. So what I'm trying to say to you is,

you off your ass. And I love you and I respect you. I'm not coming from that place. I hope you know I'm coming from. You've accomplished more than most people will dream of the wife. I'm usually not. But why does they get off your emotional ass. Stop this.

happiness shit. Yeah. And just actually say yourself, I deserve happiness. I'm going to create happiness, but I have to do it differently than it before. I can't just get up and just work because I'm trained to work. I can't. I'm not a fucking rope being anymore, right? You're way too smart and you got way too big a heart. I know you do. I know everybody knows you well. I've seen you with your wife. You're an extraordinary human. You're not just a guy here does all these wonderful things and they do wonderful things for people. You're absolutely right. But you're not connected to it and you don't have something that you're obsessed about. that makes you feel fully alive.

You're doing it because you need to. The difference scene have to duty and get to? That's the thing rich and poor. And rich and poor is not money, right? Rich and poor is feeling fully alive. That's rich, right? Poor is you work your ass off and you have plenty of money and you help all kinds of people, but you don't connect it.

And again, I'm not making a judgment. I hope you can feel my heart. It's just, I want more for you. And I knew you wouldn't ask me the damn question that's true. So it's like, but you need like your end. Energy has got to be shifted. You need a kick in it. You need an environment where you're on fucking fire.

And then at that state, you've had that state before, I guarantee you when you got out here. But then you got so caught up in the push, I think you've missed some of the pull for your life. And I think this is not just true of you. It's true of most of us. Why are most people stressed? Like, if you talk to people like, people, they're always talking about I'm so stressed

and stress. I'll take away of stress because you're managing it. Yeah. You're managing all these great businesses. You're managing all this great money. But you know what? When you manage, put you a peck in survival. Are you telling me it's more stressful thing?

Even in the dark ages. But what's happened is we have all this we're trying to manage. And we're not made to manage. You've been so successful that now you've hit a set point. And now the only way that's that point is people get to a point where they question and they start going, is it working on that? But I have to keep doing. Sometimes you make a point you say,

I'm going to keep doing it, but I'm going to be connected to it a different level. Or I'm going to change paths all together. I'm going to add a path that brings another dimension to me. The places that go. So I'm pretty passionate about it. Primarily because you're asking me. Because you ask you a question. It's a very specific question.

Most people never ask because they never get to where you are. Right? So you've gotten to a place where you've hit a block. But you're only 37. Yeah. You're God willing, you're going to have 50 or 60 more year to your life. I don't want you to go around doing it. I don't want you to go around doing it because I have to get up and work.

Yeah. I want you to do it for something else. And so I can't do it for you. Yeah. But it would be very, you're going to get an environment. I'm not telling you. But, like, there's nothing like being an environment. I know what kind of rather came to whatever events.

And, you know, I got 15,000, 20,000 people. And he's like, I don't need this stuff. And after an hour of his distance, and being in the 90s to me goes, this is like the seventh game of the NBA championship. Only lasts 12 hours in those things, right? But without energy enhancement, the brain takes over.

All of a matter what you're mind doing. The reason you're not that. is the mind is leading you. Getting your head, you're dead. Your heart is so big. And I'm not saying that to placate you, because I know, we have mutual friends, and they all rave about what a generous, incredible guy you are.

But I don't see you feeling the level that you have. And I can see part of it is energy. You can execute with your mind so well. You recognize, I'm sure, like I do, patterns systems. You gotta put them in place, get it done. But then there's not the emotional connection. You need a moonshot or two, and you need to get connected to the people,

and see and feel the impact in a new variety because otherwise it's a law of familiarity. You get around and you think, well, good, you start taking a little bit for granted. And that's just human nature. That's not you. So you have to wake it up and you got to get associated. The other thing is you don't have a kid, do you? No. I'm trying to give you advice, but look, I have five kids and five brain kids. I adopted three kids. I was 24. I married a woman who was 12 years of my senior. She married her twice before me with kids. kids from each person. I didn't recognize the pattern. But it was one of the best things in my life, even though she wasn't right for me,

and I don't think I was right for her, but you can be a choice. I end up with these kids. So I was 24 and had a 17-year-old son instantly, an 11-year-old, a five-year-old, and the one on the way. I've been doing my thing like you're doing, very successful. I want to change the world. I figure out all these kids in different stages of life. And so I tell you that because that marriage wasn't the right marriage, but those kids are now, you know, my youngest kid is like 42, right? I have a 52-year-old daughter. Thanks to COVID, I have a four-and-a-half-year-old.

COVID was good to me. I had for thought, and 65 years old, I have a four-strande there, right? Are you kidding? And this is the greatest joy in my life because she makes me see the adventure and a smile. I want to do more for her than I want to do for everything else. Every day is new because everything is new for her.

You just need some new elements. So it doesn't have to be a child, but I wouldn't mind recommending. I think at some point in your life, there has to be something more than you that calls you. I'm trying to give you a sermon. I'm just so passionate. I have a love for you because you've delivered so much value,

and I hate when I see so much value. And to me, I see there's a little bit of suffering. You wouldn't call it that. There's a conflict inside. I don't want to see you suffer. You're too good a human being. I don't see anybody suffer, much less. I appreciate that.

Does that make any of that make any sense? Yes. What part makes sense to you? I'm curious. So there's two. Well, three things. So one was the emotional connection part. The second was the framing of the opportunity.

And then the third was around suffering. And so I want to touch on each of those. Okay, right. So from the suffering perspective, I find that really interesting because passion comes from the Latin Pacio, right? Which means suffering or to endure. And so that made actually a tremendous amount of sense for me. And so I actually reframed that whole concept as like find a goal worth suffering for. And so I've been very accepting of my suffering.

And to your point, I actually don't have a lot of anxiety. That's actually not the issue that I deal with. I deal with the other opposite, the opposite of the not giving a fuck. Is it worth it, who cares, why bother, you know, whatever? Yeah. So that was on the suffering piece. But before you look, can I give it too back? If I may, I get them up pretending that the answer for you.

But I'm just giving my two sets. It's not. Eric, does I want to see more than this? I am. This is one. This is you're right here, by the way. But what happened is you're so in your head. Yeah.

So even think of what you did, like a goal was suffering for. I mean, I don't have goals that I'm worth suffering for. No, don't get me wrong. Every day is not like pure bliss. And there's lots of things that I don't love to do though I need to do to succeed or I got to deal with. That's part of life. But pain is part of life. Suffering is an option.

You've heard that phrase, but it's a fact. Yeah. It's not just a phrase. It's why you've heard that shit so more. But when you make it your goal to find a goal we're suffering for, you'll be suffer. Yeah. Right? I got my wish.

You've got your wish. And what's happened is this point. Part of you is so strong, brother. This part of you is too, but this is the lead right now. If you change the lead to hear by that sense of connection and everything else and get the hell on your head, because your brain is always going to reduce things. It's like your brain will never make you happy. That's the problem. Yeah.

It won't even like to enjoy an apple. You know, is it organic. Like, your brain is analyzing so much. You've got so stuck up here that you're missing this a magnitude of being, I see, in front of it. of me here, you're missing to have the joy of you. So stop it's getting all we're suffering for. Can I ask a question? So with the, like, get out of your head, get into your heart.

Yes. I love the language. I don't understand what it means. I know, because right now you're in your head. Sure. Wait in. Yeah. Can you feel the difference?

Like, this guy right here is smiling at me right now. Is that a different guy? Yes. Okay, so tell us. So let's do this. Okay. I have multiple parts of me. Mm-hmm.

Most of us in life try to pretend with one in society that makes you try to pretend you're one thing. I'm sure your wife has multiple versions. We don't want sure. My first met, right? A couple of conversations. I'm talking about you're like, this person over here, right? I had a couple of different names. Look at this. My own face. You know exactly what I'm not. This is my heart. Yeah. Well, I just started naming the parts of my wife's I know what I was talking with. Right there's body and pearl. There's some names I can't tell you. Is this Friday night later? It's this Tuesday morning later. But the point of

matter is we as humans try to reduce ourselves for simplicity and society does to one thing. It's are to manage. There are many parts of you. Yeah. So what's the part of this guy that's so intellectual, but, you know, he's going to suffer and he's going to, you know, get you done it anyway.

This guy right here is a lot of this guy. This guy's very different. Yeah. Okay? So you're just tripped there just like that. All right. So who's in his head all the time and his analyze you all?

Oh, it's brilliant, by the way. He's absolutely up and brilliant. And he can succeed in doing if you have. What's like he's? Give me a nickname for that guy. One of the, maybe. Analytical Alex. There you go.

Analytical Alex. Analytical what? Analytical Alex. Okay. Who is this guy who's just laughing with me? Look over his wife. Big smile on this face. She smiles and pictures.

This is you, right? Yeah. Okay. So who is this guy? Anabolic Alex. It's a one of you. Same. So, Alex has so much mind of me.

Can you feel it? Yeah. Okay? So you, what happens is, think about a relationship. I'll try it that way. Most people get in a relationship. and they, I always tell people, the secret to relationship, 80% of having a great lasting relationship or intimate relationship is selection.

And people will stay to me. Well, shit, why don't you tell me that before? I was married for 10 years. And I said, no, no, no, I don't mean who you select. Who you select to be in this relationship. So when you're in the beginning relationship, what are most people doing the very beginning relationship? What will they do for the other person?

The best behavior, all that kind of stuff. Lighting them up, white you up, there's no transaction value. You're not trying to see what you can get. Like, but your joy is making joy for them, right? And you give your, all you dress properly or whatever property. Like, you give the idea. You'll give your best foot forward. People get married sometimes.

And after a certain number of years, forget. And they bring a different person to the table who's always analyzing me. What did you do versus what I do? And they're measuring. That's transaction. No one wants it before I have a transaction in the intimate relationship. And when you have a transaction, it's not fair anyway, Because in a relationship, it's like a team sport, you're climbing a mountain.

Who's following changes as you're climbing a big mountain? Right? You can't lead the whole damn time. You love to, but you can't. You got to switch to make things work. So which part of you you select to do business with? Which part of you is going to run your business? And so many of your viewers, I see people different than you.

They'll be like, oh, you know, I just, I know I need to fire this person. I need to let all this. I got to do this. But, you know, I just can't hurt them. I was in that stage at one stage of my own life. But if you put that person in charge your business, you're going to fath. Yeah, right. Right, because you're going to be taking care of this person and hurting your platinum players, right?

You're hurting your clients, right? So it's like, we all have to pick the person we're going to be and be conscious. And in your case, my friend, it's not so you can succeed. This will make you succeed. I have a strong one here, too. But if I let this thing take over, I would be bored shoots. I'd be like, okay, like, I've five sports teams

and I got a billion dollars and I got this business, that business, and, you know, it really tells me every day I'm the greatest thing in their life and change your life and I got five kids and like, where's the medium of the life? That's what the brain does because the brain reduces everything

and compares it, whereas the heart magnifies everything. It takes the little things that makes them bigger. What made you attract you to your life? When you first met her? Who's this guy right here? Anabolic Alex. The honest truth was that once I met her, I didn't want to not be with her.

Yes, why? What qualities about her did you not want to be without? I think she let me be me. Yeah, she loved you for being me. Yeah, she just never tried to change me. And I think that was what was so unique. That's quite miraculous. I'm fortunate at the same thing.

I found that Sage loved me not because I was Tony Robbins. She just loved me. I never experienced that before, right? So, and what else about her besides the fact that she loved you unconditionally? She also loved the same stuff that I loved. Yes. And so when we talked, we just wouldn't stop. And I feel like it has been one very long conversation.

We spent two weekends apart since the day we met. Wow, that's beautiful. Like not in the same, literally the same place. Does she bring out analytical addicts or anabolic Alex? We work together, so she sees both sides. I'm not asking that. Which can she bring out if she wants? Oh, she can bring out whoever she wants.

It's right. But who can she want more? Oh, she for sure wants him. Which, of course. Because what are the other than you? Like, you're a different man right now when we started here, right? Can you feel? Yeah.

I don't do shit. This is you. But if you don't identify, like, think about it. The strongest force and the human personality for any human being, you and me doesn't matter. The strongest force is that we need to stay consistent with the way we identify ourselves. Identity is the controlling force of human being. If you have identity that says, I always find the way to victory. You will find the victory.

If you're Lance Armstrong and, oh, by the way, you have cancer in your brain, in your lungs, and in your testicles, which is inconvenient since you ride a bike, it's, what does he say? What does he say? What does some people say? Their belief is, I'm at the effect of things. Life controls. What makes people, by the way, miserable is when they feel events control them versus they control events. And all it is is a shift in here and here, right? So Lance had that belief system and he found the way, live strong.

Yeah. But he also said, I'm going to find a way to win. You're saying drugs that were elite. It's what it was. Causes him his reputation. All these things, right? So your identity is athlete. And so you have to be careful because very often in life,

we identified to who we were. Like, let someone in a bit do something. They go, I'm not that kind of person. Well, when did you decide what kind of person you were? Five years ago, 10 years, 20 years, 30 years ago, would you use this phone from 10 years ago? You'd be a... Why would you use the same old,

I'm not saying, get rid of it and saying, let's expand it. And you, I don't have to teach you shit. You've done everything to do. But what I could offer you is to conscious choice to find anabolic out. And he didn't get to mention it. And put him in charge. Your level of happiness go, and it's stopped your hypnosis. You hypnotize yourself a long time.

It's time to transcend. Transcend means end the trance. Whatever you see to yourself over and over again, people, you know, you tell a line, big enough, loud enough, long enough, sooner or later people believe you, you've told yourself alive, fuck happiness. Fuck suffering. That's you got to be a new one. Fuck's suffering. Like, I want to engage in joy. It's my gift. It's my honor. It's my opportunity. It's, it's grace that has put me to this point in my life. All the other people you met, you and I both have busted our ass. We wouldn't be here with that. But we've also had grace in her.

Sure. Your woman is grace for you. My woman is grace in my life. I always, I said, listen, I got my wife because of karma. Tens of millions of people worldwide, and that was my rule. You know? Not being to be smiled like you're smiling right now because I really believe it's true. So it's like those little shift, I teach something called transformational vocabulary. It's one of the simplest things in the world. I wasn't in me when I was probably your, no, probably younger than that I was probably 32.

And I was two other than a partner who were very wealthy, super successful, one worth of a billion dollars and other than very well close to it. but very different personalities. And we're three of us with partners in a certain deal. And we'll bore you the details, but I'll give you the core. The core was we went in negotiation, and I'm an open book, because you can probably tell. I'm not playing to be right about it to me, but I'm going to share what I believe, right? Certain areas I know, just like you know, right? Because of my life experience.

But when negotiation for me, I was like, definitely negotiation. Let's just put our cards on the table. I want to do business to somebody who's honest. I'm going to tell you the whole thing. Let's do something fair, right? But you know, certain people, if they don't fight for it, they feel like they don't want to do business, right? They want to feel like they beat you. So I go on this negotiation and with my partners, I open the door and I told them the good, the bad and be ugly.

And I think this is a deal that would work. I want a deal that's more than happy for you because I'm the kind of guy that I'll do a deal. I'll do a deal. I'll give a person a little bit, even if they agreed to it. Just that's how I'm totally into 20 or 30 years because I'm generous, right? So I'm trying to be generous. But if you're not a big janice for the shark, you'll take your answer. I'm this 32-year-old kid.

I'm not realizing you're much more sophisticated. You're right. You're right. He wasn't mine. So I tell the guys all this stuff. Okay. Let's come back. You're the moment.

Perfect. Well, let's pull the game. Long time, he cares. As long as we respect each and love each other, we're going to crush this opportunity. And the other side, why give me all the gory details, takes it. And tries to manipulate us with leverage to make a deal that was far worse than we should be in. Yeah.

So I'm effing pissed. Yeah. I am angry as how I'm pissed off. I'm frustrated. One of my partners goes ape shit. He's like, I'm furious. He's still a range of kill him. And he was so intense.

But even though, I was pissed off. Like, I'm afraid. I'm trying to call him again. I'm trying to call him again. And that was my other attacker. He, he didn't seem to seem to me. Like, he doesn't seem to seem. It's almost upset me.

Don't you do it? He's too crazy. I'm right. So I said, you're like, aren't you upset? He's like, call. He's just. Oh, my God. I'm a little annoyed.

At first way, he said, I'm a little annoyed. I said, annoyed. Like, the word annoyed annoyed, annoyed me. Don't you understand? What they think? He's like, in the middle of all, I couldn't help. I'm a student of behavior, right?

So I couldn't help to notice all three of us have had the same problem delivered to us. And all three of us have radically different emotional responses. Okay. I'm listening. He's going, an enraged, furious, I'll kill the MFers. And I'm thinking, I'm one. I'm so pissed off. I'm pissed as out.

I'm angry. And then I'm hearing him say, annoyed. Annoyed. I mean, that seems like that. He said, I'm a little tinkle. What are you talking about? Right? So in the middle of all this, I fought for a moment.

I couldn't help. And I said, you know, I hope you've ever seen you really angry. It's very rare. I said, well, what about? He had this deal with this IRS agent. He came to us out. He was a very wealthy guy, right? And the guy was the IRS agent.

My guess is was, you know, threatened by or upset by the level of wealth he had. And so he did some things that he eventually won. It took him five years to give his money back. But fought the IRS of one, which is pretty rare. But during those five years, it was brutal, you know, anybody who were going outside. They said, you're going to tell me you were. annoyed with that? You were, you know, I was, I was peeved. This week. I hear that. Brett.

It missed him with something really interesting. I said, what do you believe about getting angry? And he goes, I believe if you get angry, the other guy won't. You lose, yeah, 100%. Right? And I'd never talk to. Yeah. And this other guy believes, if you don't get angry, when I get angry, I get powerful. And I thought, when I get angry, I get sharp. But I also thought, when I'm really happy to get sharp. And it changed me. I started saying, okay, I call it transformational vocabulary because the word

you attached to your experience, as I said, become your experience. My mother called me one time, I'm old enough. I'm probably not old enough. Before we had cell phones, you know, we had these little recorder calls. You know, it was like on a reel-to-reel. And you called in and got your calls.

Well, I went to England and Europe for about, I don't know, two weeks. And I gave my staff the time off. They were working their tail off. So my mom calls every day and leaves a message doesn't get a call back. And when I called for me, and the little beep thing wouldn't translate.

So I didn't know it was all that I didn't know. I was like all. He's with the messages. Every single message she says, I am humiliating. This is humilious. It's humiliation.

It's humiliation. It's my life. And it's a lesson that's gone, my mom is always humiliated. Yeah. Do you know why? If there's a funneled experience and it's painful.

Yeah. He's going to be pissed off. He's going to kill him, right? My mom always uses the word for anything uncomfortable for humiliate, so she's always humiliated. So I'm never depressed. I was so depressed when I got chased out of my house

and I had no money in the background. I lived in this place of depression. I remember reading this book by Claude in Bristol was called The Magic of Believing. And I read the book and I talked about how to condition your mind. And one thing I did, I wrote on soap on the mirror, I wrote, you know, only a loser is depressed, which isn't true. You can be aware, be depressed and feel that way.

But I knew I wasn't a loser with my leverage. Yeah. And I literally took the word depression on a vocabulary. I've never used to, I felt down, I felt pissed off, I felt frustrated, I felt sad, I felt overwhelmed in moments. But I've never felt depressed. Because when I was depressed, I got the point where I was questioning whether it's worth it all, you're right?

And so your words shape your psychology. And so a few words changes as stupid as that sound, as overly simplistic as that's out. Or people give metaphors. They'll see, oh, man, I'm like, I'm like, you know, my rope. And I'll go, we'll sit down and come over here. What are you talking about?

We hypnotize ourselves. You know, or someone will say, well, that person stabbed me in the back and I'll walk up to him and I'll... I'll speak to me. You know what I mean? No, I... Yeah. Well, they betrayed me. Well, what did they do?

And you dig in, they go, they told someone else something they said they wouldn't tell him. Right. But the words escalated the emotion. And once they're there as a metaphor or as words, they control us. I invite every business person to notice this. I remember, you know, I decided to give divorce when I was 40 or, you know, three, nine years old. And I didn't want to have the worst. I had forefathers.

It's going to stay no matter what. Duty and all those things that was leaving. Yeah. And then I remember I going to my friend Peter Goober and I was like, you know, I just, I don't know. I can't imagine doing this. And then I'm going to do. I said, I'm going to give her more than half and then I want to take care of her. But I just, the whole part of starting over again, you know, starting over.

And he grabbed me by the arm and he goes, I'm going to teach you what you taught me for the last 10 years. He goes, you are not starting over that language. is putting you in this place. He said, you couldn't possibly start over it. He said, you could take everything from you. No one can take the man you become, the knowledge you have, the skill you have, the relationships you have, all those things.

But starting over was my trance for being imping. And when I stopped doing that, it's like, no, you know, I'm starting fresh. I know that sounds simplistic. But linguistics change how the brain functions. And so part of yours is some simple linguistics, but the other part is state. Because anabolic...

Alex. He was dead. And it's like to do an ribalabolic Alex here. And then a moonshot that's going to wake you up and then get emotionally associated. Like, if I just provided all this, when I first fed people, I would go there in a T-shirt and jeans.

That's what they acknowledged me. But so I could see and feel the impact as opposed to I wrote a check or I did some good work or they did it. The more connected you are. And that once you get in a half, like people say, all the time, doesn't they get old people who cook to you,

10, 15 times a day. Oh, you're 20, 15 times a day. Oh, you're just. my life? No, it's the one thing's I enjoy most besides my family. But it's because I've trained myself, never take it for granted. Is that helpful at all? Yes. Okay.

From the... Stay in the Anabolic galaxy. Okay. And same to course, we have a ball and secret. Because you're... You've got a very smart brain. We can use him to. But let's start with anabolic galaxy as you ask. So, in order to create the emotional connection, because that is like

the thing that I probably have struggled the most from, but I think it's made me disproportionately successful from business perspective because I can make good calls. Right. But, you know, I remember the first time I wrote a million dollar check and the multiple million dollar checks to charities and I was just like, okay, I feel a couple million bucks for it. That's about it.

You know, like, because you're not emotionally supposed to do it anyway. Zero. But like, you know, I did the tours of the school and I was like, I'm glad that this all, you know, helped. You haven't found the thing. Just contribution for contribution is not what I'm talking about. And this is where I wanted to get. So like, so my last little word of the ones,

we covered most of them, was opportunity. Yes. And so I think the question that I have is you have unlimited opportunities. Yeah. More opportunities than you can sink your teeth into. How do you go through opportunity selection and balancing your kind of achievement brain outcomes and your philanthropic impact feeding families outcomes? I look at opportunities first, for a business perspective.

I look at opportunities first to see, do I have passion for what it's about? Is it something I would do for free? if I felt it was really successful, that it felt fulfilling, it felt alive, it felt it was worth doing, right? Is there a mission mind?

Is it just, is it selling widgets? I have no interest, right? Second thing I look for is, who are the people? I want people I'm going to enjoy being with. Like, I would enjoy being with you

in spite of this conversation something like, I wouldn't because I'd bring out more anabolic hours. I bet your wife grades out more anabolic outics, right? So I'm trying to make sure if I was doing business with you, I'd make sure this guy was present, right? But I look at the people and I look at the, their heart and soul what's driving them, and I also did their skill,

because you need both, right? So someone's got a track record. I mean, something's negotiated me right on a really large project. And if the project made no money, I would probably do the project as long as I organize it so I can, have the kind of award for my time and my energy.

Because the project has such reach, global reach, on a very deep level. I'm very connected to it. And this person's built a business that went to $2 billion. So they got a great track worker. It's not me caring at all. But together,

one plus one could equal five, not two. So a deal like that gets my attention because most of the money I make a giveaway, I mean, I have to change money. It's like there's, you know, I don't, I don't, I don't hurt for any capital. Yeah. And there's no toy that I'm looking for and I never drove me anyway. So for me, it's like, if it's got enough juice in it here, the people on people I'm going to enjoy being with, and it's going to have juice in terms of the impact. And then it has track worker the person likely to help get there. So it isn't all my back. The two of us are adding some value. together, it's about added value, then I'm in. And it's like, let's rock this thing.

Let's make it happen. Let's have some fun. See, mine is let's have some fun. Not let's do the dream. It's like, I'm going to learn. We're going to expand different days. We're going to touch lives. We're going to have these things.

So those are my core criteria. And I'm not always right. But one thing I will tell you that I've done in business because I've made some core choices in the early days on business partners. You know, everybody's selling when you're going to business partnership, right? And it's like going on a date, you know? So it's like, you can get sold. And the question is not going to do the job. Will they do the job?

They do the long term. It's the way team fit. Like, there are deeper questions. But I now, when I go, I have so many business deals, the first thing I do early on, I just had this happen recently with somebody's, like, I don't know, a large power plant. And 1.3 gig one-goyed power plant.

I'm converting it to hydrogen. It's in West Virginia. What's a team told me about this, yeah. Yeah. So it's a great, it's a great project. But I have some people involved that shouldn't have been involved. And so I have some new going to come on board. And what I do now is I go,

they sold me. I was actually liking them. I felt the vision was great. They seemed to have the track record. Everything seemed to line up. And I said, look, you know, what I always do in any new partnership is I have everybody check me out legally. I want you to check out all everything online, hire private detectives you want,

know everything about me. And you can ask me any question you want, but I want to do the same with you because that's how I know when I'm starting. Now, by the way, there'll nothing on here will I take as true because, you know, it's not true, but I'll bring it to you and we can discuss it. And then you and I can tell, you know, most people have large, you know, I've large bullshit meters, right? We can tell when something's bullshit.

It's a perfect example. And this guy, we have a deal worth, you know, 10 figures plus looked really good. Ghosted us. Just ghosted us. Because I, and then I uncovered. I uncovered three or four things he'd done that were not great. I was like, I just saved myself three to five years of pain. So I do believe in the practical side.

But I first, I'm not even interesting going there unless I can first find these pieces. And unless I believe already there, But I could get fooled, right? I'm not perfect. So I have one last question for you, which is the most selfish of all my questions. So you're 36 years old. You have built businesses and the skill set that you are most proud of is that you're good at helping business owners. The only thing I feel emotional connection to is teaching young men how to provide for themselves and their families.

That's the only thing that actually like I, because I know that pain. Yes. So connected to it. the only thing. And to me, I've built a lot of the business and all that stuff basically around that. But I still, still don't feel like that, the massive emotional drive. That being said, what would you have played differently from your 36-year-old self to current that you could kind of pass on to me the basically, what can I change about my behavior to maximize my enjoyment and size of impact? You have to make an enjoyment of priority, which you've not.

You've always gotten your priorities, brother. You're good. You're an overachiever. But there's two skills in life. There's a science of achievement, which you're unbelievably great at, and there's the art of fulfillment, which ain't not so great.

Horrentice. By your description. Yeah, I know. By the way, notice the language difference. The science of achievement, it's a science. Like you and I both know, if you want to make money, there's a science to it, right?

If you want to be fulfilled them, that's as unique as every human being you're going to meet. And so you haven't found that piece. Now, you gave some clues. Like why am I so interested in feeding people? Because I'm such a good person? No, because I suffered. Right?

So I want other people suffer. So I started out of that, but now it's not a suffering. It's out of joy. You can get started out of the pain, passion does. Yeah. But you can't stay in the pain. Right. You could have stayed in the pain, even though you've gone best.

Yeah. But what you just said is, well, a clue for me is that's the one place I can start to get folks who associated to do because I know what it takes to do that. And I know what it feels like to be able to take care of my family. I know the contrast, right? So I would take a look at that and expanding it, but I tried to find a way to do it where I had a moonshot, something that's that like, right?

A moonshot of that. What's a? A moonshot of that. Exactly. That's what I was saying to you were really. I'm not saying you should go feed people. Yeah, yeah, yeah. Or writing those checks, the problems you wrote those checks,

and they should give you. But that's true. You don't poor and then you might tell me what yourself are doing it. I did. I'm supposed to do good stuff. I feel like a little bit of good stuff. Because it's like, I was like, I was like, I was like, I was like, I was like,

I was like, I selfishly wrote these checks. so that I would feel good and now it's going to eat and now I'm just two million dollars poor but like but I shouldn't feel bad about doing good and then there's just the whole thing so what her heart was having that sure I had so analytical but by the way as you're laughing about it it was in charge of yeah anabolic yeah that little shift which sounds like that thing I hope if nothing else you heard me say you'll play with that just a little bit in your life and bring him to the table but if you go up with a moonshot connected to that like I'm gonna make you this It's completely crazy.

I'm going to have 10 million young men who right now think they can't buy a home. They can't do it. Most young people here have been sold this bullshit bill of goods. Inflation's 3%. Yeah. You know, I've got to have $24 million to $4 million. And it's like, that's the catastrophizing political stuff. Yeah.

That's assuming that you're not going to have any growth in your assets. Yeah. And also, when you're 86, which is when that would be 50 years from now, do you really figure to spend the same money? What the hell are you going to be, and you're already owned multiple homes? You already have those. They've all grown in value. So most young people, they are not involved with free enterprises, you know.

And so that's why they want communism because they've never been there. I was in USSR when I was 23 years old. And I took a train from Moscow to Siberia. It was a group of scientists that was brought because of my firewalking things like that by their government. And back, I spent two weeks there. It made me a capitalist because every stop we did, there's the same thing in every city. There's a central place for the train stops. And we've been having caviar and all these restaurants.

are like wealthy on this plane. They're all supposed to be equal. And then you see people literally a horse a mile around multiple times, maybe half a mile around, waiting in the freezing cold for half a look of bread and milk.

Right? It's bullshit. But kids today are thinking, oh, it means free bus, free childcare, free... They don't understand. There's no such thing as no free lunch.

What life needs you to do is you live in a free enterprise system and you're not an owner. You're going to be in pain. You know. You've built businesses. I tell kids sometimes I'll understand. If you put

300 bucks aside, we're still living at home you're 19 and you only invested in doing all the S&P 500, you don't know anything about investing. And you stop at this thing when you're 27, and you've only put $28,000 in. That's 65 you got $1.8 million. God forbid, you keep investing, right? And well, the numbers got bigger.

You look at people today, they buy a... Yeah. And they buy a new one every year. They've been going on since 2007. I look it up just the other dad. to make a chart to show a kid. And he's telling me about, you know, there's no way you can succeed. And I said, okay, you've had an iPhone since the beginning.

There's been 19 years of the pitiful is whatever it's been. It's out, he'd spend 20, I took up the exact dollar amounts for each one. And what the stock was at the same day. If you would have bought the stock versus the iPhone all just matched. Yeah. $22,000 you spend over time, which is good. Or $326,000 you would have. I'm saying $3.26 will change your life.

But for somebody who has nothing. It sure isn't it. Right. Yeah. But the other part for it is, is helping. is helping people understand that it's like, if I get to be an owner, the whole game changes. The inflation could be my friend.

I don't have to live in this fear. I can't have something. So you could bring that to kids, or whatever age. You could bring in the biggest, I'm going to come something out. I'm going to take a million or a million or something, whatever would float your boat.

And then when you see kids and you see, and you see them taking care of their families, and you hear stories about that, I don't think it'll be old for you. What'd you write the checks for? Kids after school care. Okay. And you don't have any kids.

So you don't know association of whatsoever. I mean, like shit. But you know, and I want to have a check. I'm saying, go make this happen. Like, you've done so much. You need to find something there, but you, you think, you know, for me, you know, I wrote four books on finance. I never expected to do it.

You know what I run it? Because I got pissed off in 2008. I've coached Paul Tudor Jones for 20. 24 years, one of the greatest financial traders in the history of the world, every single day measure what he's doing, coached him to all these pieces. He had the most success in 1987 when the stock market has the biggest percentage drop in history, 20% and he made 100%. But then it was like the moon.

He went to the moon and what do you do? I mean, he broke his leg and then he dropped. So I had to turn around. And he'd been friends. I've worked with him all those years. I learned so much from him. But when we go to 2008, and all of your viewers have been around, but it was much more brutal in some ways than 2020 and in public because they gave people money.

And I remember being so angry because I knew a small number of people basically almost destroyed the entire economic system. And then I thought they were going to be punished and we gave them more money. So that they could have more money they can't even pay. So I was incensed. So I thought about anger. I said, I don't have only answers, but I have one thing. I have access. So I'm going to interview 50, the book you read, 50 of the smartest individuals on Earth who started with nothing. Nobody from a lucky sperm club. They all started from scratch. And I'm going to see, even though they're really different, what do they have in common? I'm going to write a book that my billion of clients are going to love, but an average

person could do as well. Well, that journey you've never stopped. It's like, how do I help people accelerate? I look around today and I see so many people that don't feel they have a compelling financial future. And so I started looking around and say, okay. That's my heart, just so you know. That's my heart. Okay, well, me too. So my approach that, and maybe I'm going to plan see it with you because there'd be something when you're teaching people. You probably already know this, but you may not know this part. So I'm looking around and you know, like, in the last 39 years, every single stock market in the world,

which is where most people put their money besides real estate, right? And if it's their own home, it just barely beats inflation, right? As you well know. Every stock in the world has been beaten by private equity. I average private equity. So I interviewed the top 13 guys in the world, right? Well, the top 13 makes the world's wonderful. You interviewed them, and how are you going to get money in there?

Because it's like trying to buy an SP3 Ferrari. I want to go get one, and they're all pre-sold at $3 million, right? Yeah. It's like, but if you have it one and if you know the right person, so I got into some of those cool funds, you know, like, you know, Vista. Yeah. Robert Smith is, I mean, he's a genius. He's got a $100 billion fund.

He's averaged 26% compounded per year for 25 years. It's like, it's for, right? Nobody does it. But you can't get in. Or you might get in, I got in, but I got such a little. It's like, we'll take $100,000. They're correct. Okay, so let's look at me.

Let's just do this. Try this for the people at home. In the last 39 years, if you put your money in the S&P 500, it's average 9%. Okay. So if you put a million bucks in there, you know, at the end of this time, you'd have 28.6 million. If it's 100,000, it would be 2.8. X million, right? Yeah.

But he put in average private equity, it's been every stock market in the world, average private equity. Not the guys I'm talking about. Yeah. Average private equity is averaged 15.7% per year. Around the word. 75% higher per year, compounded year after year. Yeah.

You put in that same million bucks. Instead of 28 million, you have 293 million. More. In essence. Okay. Forget you three percent. What you're talking about $100,000? Then you have instead of $2.8 million, have $29 million.

Right. Same time. Yeah. Passive investor. Yeah. But then the next thing you've got to say to me, well, yeah, that's great, Tony, but you can't get access. So that's what I believe, too, like I had access, but small access.

He says, and then I met a guy who'd been through my business master program for 20 years. He started his business. I was telling my frustration about, I'm only getting these little slivers. I don't have to change your life. I don't want to get him bigger. And he goes, Tony, I'm going to tell you where I put the majority of my money. This is a very sophisticated investor. And I said, okay, I'm leaving in on this one.

He said, he goes, there's a company in Houston, Texas, Houston, 10. I'm thinking Singapore, London, you know, New York. He goes, off the beaten path that has mastered something unbelievable. He said, you know that in his private equity. I said, of course, he goes, what happens of buying the fund and fighting to get a small piece? You could own the company that owns all the funds and make the two and 20 yourself, side by side with the owners.

Yeah. I said, you could do that? He goes, there's only a few companies in the world to do it. These guys are brilliant to get at what they call general partnership safe. So you're limited partners, you know, let you go and you've got a limit amount again. Yeah. How do you do that?

So I went and met with this guy. Turned out his gradual, my programs are 20 years ago, start his business with it. It's called Kaz. It's Christopher's O. And I talked to Christopher, and so I put some money in with him. And the next thing I know, I got ownership investing. I got a little slice yester, right?

I'm getting the two and 20. So I have 95 of those companies now that have a piece of. It is nothing but a cash machine beyond a wireless dreams. I get to work with the smartest people in the world. They're working all night. I'm right beside the morning without working all night on those places, right? And now the same thing is sports teams. I work forever to get my first sports team,

The only have seen, you got to go through it. They look at a microscope through every part of your body. It's just ridiculous, right? But the rules have changed recently. And now, if you have private equity and the owners don't own other sports teams, there's some technicalicalities with it. There's a small percentage that you can buy. So part of, I own the Dodgers.

When I was growing up, I couldn't be in right seal. I couldn't afford a team, right? The Dodgers, I own the Golden State Warriors. I own the Pittsburgh Penguins. I owned Eston Martin's F4. I had a piece of all these businesses all through our business. Then I became partisan business. When I met him, it was $1.8 billion.

That was four years ago. Now we're at $11 billion, just in EUM in that business. So the opportunity to glow is insane. But here's the problem. You had to be an accredited investor, or you've got a million dollar net worth or a qualified purchaser, $5 million. So your young people are going to know,

I can't do that. I wrote this book because I found out they just passed three weeks ago. The House has passed the new rule. Why should the richest people in the world the only people who get access to the most effective investment? Don't give me wrong.

You got a diverse, but you can't necessarily if you get bored here if you give this kind of 10 times return. And so they were smart because they'd say, well, you're not sophisticated. Well, some people were a million dollars, but they're in Harry. Yeah, not sophisticated or they're a good business person. That's true. So a group of people, that was arguing with this. It wasn't me. Finally could resolve three weeks ago, they passed the law.

Now the Senate will pick it up in April. And what it says is you don't have to be a credit industry access anymore. All you're going to do is take a test. They're working on what the test is. That's interesting. And now you can put your money and get the same kind of returns to the richest people in the world.

And in my case, you can own a piece of those businesses. So when you're going to show them to their own business, the only challenge of the own business is, you and I both know if there's any law of finance that everybody knows by very few people practice, it's asset allocation, right? You don't put all your eggs in one basket.

So most people are the eggs in their business because they feel more control, and then there's a COVID that happens, right? So you've got to be, I always tell me if you need two businesses. The one you're in, the one you're building, but also that business plus an investment business where it's growing. So everything happens here. You're taking care of here.

And if they both win, you get there faster you ever dreamed them. But you've got to know where to put your assets. And this is just part of that process. But for you, it's like, I don't want my passion. You can feel my passion. And everyone's like, I don't know what I'm making money. And it's like, and of course it leaves money too. It's like it's unbelievable.

You got to find out with this piece. What do you think it would be if you ought to tell me right now, I'm not talking about an illical guy. Come back. I saw your eyes. Yeah. The analog guy, what would he say? I'm going to crush something.

It's going to feel so good. I'm going to feel so much joy. I'm going to do X for this many young men. And it's going to be part of who I am in my legacy and what I'm going to live. What I'm going to enjoy out? Not someday along the life. To answer the question, I think, back to what was the big moment for me? Like, what was the moment worth, like, well felt achievable?

So for me, it was $100,000 on my back, you know? Okay. That was the moment. I wrote about it in my book. Layla and I were on the kitchen counter and I was like, look, babe, we actually did it. And it was years and years. That's awesome.

I remember that moment, too. Yeah. And it was to this day, the richest I've ever felt. And I think it's because it's the largest relative change in wealth I've ever experienced. Because you go from $1,000 to $100,000, you get $100,000 X.

And you can't, 100,000 X,000 takes a lot longer than... And that was... And by the way, once you get the $100,000, your brain expands, right? Yeah, you see what's possible. It keeps bigger. And so I think it was because the first time that I was able to go out of survival.

And I remember I looked at Layla and I said, we can fuck up for three and a half years. I said, I was like, we could, we can we can screw it over. Yeah, three and a half years. And she's like, yeah, this guy's a winner. Really, all, all hundred grand for the both of us for three and a half years?

Gee, golly. You know, this is after she picks me up from jail for getting a D-Y. You know what I mean? Just a different. That's why she's my one. All right. That's awesome.

But that moment, then like, all the other. milestones after that, that was the one. And so I think that, I think, because that one milestone is this is huge. It changes your identity. Yes, it does. It changes your whole viewpoint of the world. To your point about the capitalist system, is that like, that is a big enough change where you believe in capitalism. That's right. And I think that is a quantifiable goal that I am personally connected to that I would love to help to live. That's great. I love that. If I can help with it, count on me, I'm in to help you in any way I can there. I'll give you educational material. Anything that you want to add to it, you're welcome to add to.

I'll give it for free. But that's exciting. I love the way you did that. You went back to a moment where you knew what it was for you. So that's where the passion comes from, right? And by the way, that wasn't paying. Yeah. That passion wasn't exciting that you felt.

Yeah. So I know the word passion literally comes from pain. I know that too. Sometimes we caught up on the original definition versus how we can live it. Right? Well, I love this idea. If you did that, how many, how many people, does it matter? How many?

One person alone feels amazing when you do that. But is there a number that in your mind would say, like, this would be, like, insanely fun, insanely great? I think I would look at a, like, the generation. So it would be like, how many men are in Gen Z? Perfect. And then I'm like, that sounds like a good starting point. But what would be, what would be? Well, that's a lot of kids.

What's the first target, though? Because it's just like I'd have to break. It's like I do the billion and it went to the hundred billion, right, you know? You want an unreasonable goal, but you need a timeline. So what would be our 36-month goal or 24-month goal? That would be unreasonable, but we'd get you up early and keep you up. 100,000 men at 100,000 is a billion in actual bank account wealth. And that sounds like a nice round number.

Yeah. Go like a nice number. 100,000. At 100,000. Yeah. And feel the way you felt them that day. Yeah. That's nice.

And then the second lesson you can teach along the way is how to keep enjoying it, my friend. Yeah. So, Tony, you have an event coming up. Do you want to tell everyone about it? Yeah. It's called the Time to Rise Summit. I started when I first did, when COVID happened, because I got the governor calling me in California saying, you know, the place we're going to put 15,000 people, 14,000 people, you can put 100 people in because of COVID. And then I tried to move to Vegas.

They shut down Vegas and Texas. And so I built a studio. Anyway, long story short, I said, people are trapped at home. They're depressed. They're frustrated. I want to make a big difference. How could I do that? Oh, I'll take away the two things they worry about.

No time. They don't have to travel and no money. And so I did it for free. They've done it now every year for five years, and I didn't do like two hours. I did three days, but I made it chunkable, three hours a day, like going to a great movie, only it's changing your life. And instead of new year, new life and setting some goals that by the end of January, they've not come. We help you figure out what you want, increase your energy, like we're talking about here,

because without that it doesn't change. Shift your mindset. Figure out what you want, figure out what the plan is, figure out what's getting in the way. And over three days, and you become part of a community of a million plus people from of 193 countries that participate. And it's coming up January 29th through the 31st, and it's at 2 p.m. Eastern that people are doing from all time zones around the world.

Again, no charge whatsoever. You can do it from your home, you can't feel of office. You might want to do with someone. If we go to Time to Rise Summit.com, no charge. Get yourself enrolled, and I'll look for a serving here. Thank you so much, Tony. I appreciate it.

Thank you, man. Thank you.