The Game with Alex Hormozi - ⏰⏰Listen to this before you set another goal...⏰⏰ | Ep 105

Episode Date: February 14, 2019

It’s more effective to focus on what can be removed from the plate, rather than just adding onto it. Today, Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) discuss a different approach to goal setting for the new year, suggesting that it is more effective to focus on what can be removed from the plate, rather than just adding onto it, in order to create sustainable goals. They also provide tips for business owners to delegate tasks and ruthlessly eliminate unnecessary ones from their calendars to make room for goals to naturally occur.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Exploring a different approach to goal setting(2:18) - Making room for goals; prioritizing and sacrificing(3:31) - Delegating tasks and prioritizing time(5:28) - Authority and decision-making in the workplace(6:50) - Breaking limiting beliefs to achieve business growth(8:51) - Reflections on scaling our businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I have a very special guest with me on today. My beautiful wife, Leila. Hey. And we're going to be doing something a little bit different. We have a bunch of things that we're going to be starting this coming year, doing more stuff together, because I feel like I've been doing you guys a disservice in hiding Layla away in the corner, you know, like Golem. You know what I mean?

She's been in the corner secretly running the business and actually making me like and then making me look really cool. And so I thought it would be doing you guys at a disservice to not have her on here since he's really the one who's actually running and growing the business and not me who just pretends to take credit for it. And so with the theme of it being the new year,

obviously a lot of you guys are doing goal setting and things like that. And so are we, we've got all our goal stuff on the backboard beyond here. But I wanted to, or we both wanted to talk about something that really grinds our years slash maybe a different approach

to setting goals that's worked really well for us that you might not, here normally. So typically when people set goals, they're like, okay, I'm going to start doing this and I'm doing this and like, I need to start, you know, listening to more podcasts and I need to read these books and I want to work with, you know, wake up earlier and I want to work out more and I want to eat better. Right. Like everyone has all these goals, right? And the thing is is that they're taking their plate that they have right now, which is full. Like everyone's plate plate is full because whenever you have a vacuum and attention, it gets filled. Like attention

will always go find something to put itself on, right? Think about if you're bored, you go find something to pay attention to. You don't, like, unless you're, like, truly meditating or something, but, like, most people aren't doing that. And so if you have a vacuum of attention, you will fill it with something. And so everyone is always at 100%, right, with their attention. And so when they set goals, they just basically set something on top of what they already are doing.

And so you can't go to 110%, 120%, not for a sustainable period of time. And so you have to like buckle down and like force yourself to do something. Whereas if you make room for something, then it can actually happen. It feels naturally. You know, it feels natural to you to do it. And so what we like to think about is instead of what things do we want to do, it's what things are we going to give up? What things are we going to stop doing?

What things are we going to sacrifice? And then when we just focus on those things, the goals that we already have that everyone here probably has, most goals are more or less the same. You have financial goals. You have spiritual goals. You have romantic goals. All those things are more or less the same. But it's identifying the things that are on your plate that are not moving those goals forward that you need to take off.

And then those goals will naturally fill in. So, Lately, would you like to talk more about what we're doing? Yeah. I think one thing to kind of highlight is, you know, we were talking to our team when we were building kind of the future of what each department looks like, right? And everyone has a bazillion goals. Like they have 10 to 15 different goals that they know that they want to set for their departments, which at this point, their departments are each probably bigger than a normal gym, right? So these are like running a 15 to 20 person team each. And with that, you know, some of them come to us and they're like, I have so many goals.

I don't know how I'm going to get these done. So it doesn't come down to a question of what goals you're going to prioritize. It comes down to who do you need to bring on to take on those goals. And so for a lot of business owners who have a ton of things on their plates, it's because you haven't made that one hire yet or you haven't found the wrong. right person yet that actually should be doing those things for you. Because as a business owner, you can't continue to take on more and more things without giving things up. The only way to give things up is that people delegate them to.

And the follow-up is that for us, what we did is we have, like, we know that we're going to be far more public-facing this coming here. So we've sort of built this company in private. Like, no one really knows how big gym lunch really is unless you're like in our world. But like there are people who posture as though they're the same size as us, except they're like half the size of just our contracts team. And so, and so, like, that's our main goal. But how could we do that when we're full-time running the business that we're running right now?

Like, we couldn't add that on top of what we're already doing, right? So obviously you have to get the people in place. But there's also, like, looking at our calendars because we have all of our time blocked out, which if you don't, that's probably a good thing to start doing. But if you have all your time blocked out and you follow a calendar, we can see, okay, what things on here can I not be on? And so we're ruthlessly saying, and like, what? when in doubt, cut it out.

And so, like, we're like, I don't know. And, like, we're basically just cutting everything off of our calendars. And then just putting, these are the four meetings that we want to 100% be on. And then the rest of our time, now we have this vacuum of attention that's opened up. Now we can go place the things that make sense as our priorities for this new year. Yeah. And a big piece of that is when you're looking at your calendar, you know, we're looking at what these meetings that we're on?

And then what department do they pertain to, right? And then whatever department they pertain to, that's the person that we should be meeting with is the director of that department or the head of that department, right? Because we shouldn't have to be on any meetings. If we're on the meetings more than we're coaching that person, then we're just putting a band-aid where it needs stitches, essentially. Hey, Mosin, a quick break just to let you know that we've been starting to post on LinkedIn and want to connect with you.

All right, so send me a connection request and note letting me know that you listen to the show and I will accept it. There's anyone you think that we should be connected with, tag them in one of my or laylist posts. and I will give you all the love in the world. All right. So let's get back to the show. Right.

That's like such a like, hopefully everyone like caught that. So rather than let's say Alex sitting in on the marketing department meeting where there's also a marketing director, right, rather than me sitting in on that meeting, but what happens when I'm on that meeting? Everyone's going to look at me after everyone says a sentence and says like, what does Alex think? You know what I mean?

And so what ends up happening is that I can, I'm not actually giving the, I'm not delegating the decision making. I'm not delegating the authority and the power to the director who we are putting there to do those things, but instead, I inevitably, just like, because I'm me and just because you're you, you're the entrepreneur, you're always going to have the final set. And so everyone on the team is just going to look at you. And then what it also does is they don't think is creatively, they don't double check things the way they probably should because in their mind, they're also thinking,

well, if there's something wrong, Alex will catch it. There's something wrong, Laylow will catch it. And the reality is that you are also sitting in, and you're probably riding shotgun being a little bit more passive being like they've got this I'm just here to here to observe and so both people both parties think the other party is paying more attention and then and then you have like planes missing each other because no one's double checking because everyone thinks the other person is and so for us now we're getting off of all of those meetings that we were on for the departments and we're just meeting with the heads of the departments that they can truly run that on their own and then we can coach them and help them grow through the sticking points that we just went through because in reality

us, like the coolest thing about our business has been that we've had to grow as entrepreneurs. And so, like, since this is our first time doing it, we have, we know exactly what growth beliefs we had to break going back from, you know, two, three million dollars a year when we started to like now. Like, and so we know what each of those growth groups is like. And so when these guys are now at running an apartment that's 20, 30 people, that's the equivalent of a business that's doing three to 10 million a year, right? And so we know what limiting beliefs we had that broke us from 3 to 10, broke us from 10 to 30, broke us from 30 to, you know, whatever, where we're at now.

And so anyways, that's what we're focusing on for this new year. And for you guys, I would at least pair everything that you want to do with something that you were going to stop doing or sacrifice in order to allow there to be a vacuum for the new thing that you're going to put in. and you'll probably be surprised that it'll work out a lot better for you. Anyways, hopefully that was useful for you. If you guys dug this, shoot a comment, shoot a like, tag someone. This is something that we're also learning our dynamic because we're not usually on video together. So it's fun for us to learn this and you guys will watch us step on each other and like, bite each other like put my foot in her mouth or her foot. You know, the funny thing is too, we actually are on video together a lot.

just not facing towards, it's usually facing towards the team. Yeah, that's true. And we're also usually not in like the same frame. We're like Zoom calling with like 20 other people on here. Anyways, it'll be fun for us to learn because we're going to hopefully start a show this year, the Alex and Layla show, which will be like a full, full length YouTube thing. We'll talk a little bit more about Arbisus, less about gym stuff. That way we can separate it because I know I've been talking a lot about like Arbis on here,

and I want to keep this more towards gyms and fitness, but like there's still. tons of things that we're learning as we scale this thing that I feel like we want to share. Gary Veep said something the other day that has been like really motivating for us from a content standpoint. He was like, who here would go back and watch Jeff Bezos, you know, packing books when Amazon was only doing 10 million a year? Like everyone would go back and watch those videos of Jeff Bezos, like, it's talking about what his day was like.

And so, like, selfishly part of this, like, us documenting this journey. so that hopefully when we hit the big, big, you know, I mean, ours is already pretty big, but like the things that we want to accomplish, we can look back and be like, this is what we were thinking at that point. These were the thoughts we were thinking. These were the growth things that we had to break

at each point in our growth path. So anyways, hope you guys dig it. Thank you, Prince. Appreciate that. Otherwise, drop a comment, drop a like, and lots of rub from Alex and Lula.