The Game with Alex Hormozi - Part 4: Attraction Offers Continued | $100M Money Models Audiobook

Episode Date: August 19, 2025

This is part 4 of Alex Hormozi’s new book $100M® Money Models. In this section, Alex (@AlexHormozi) dives into the hidden “rot” that destroys companies from the inside and shows how to spot and fix it before it kills your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Decoy offer. Which one do you think will get you the best results? June 2014. John, my second mentor, retired early. He spent his retirement raising his girls, playing off and hanging out at his lakehouse. He was a man who had lived. Once in a while, he'd invite me to his lake house, and on those long drives, he taught me things about life and business I used to this day, like the difference between price and value, the pros and cons of low-cost offers, high-volume, low-price business models, differences between recurring subscriptions and one-time transactions, and the art of keeping things simple in business and life. John was great company, often wish we would drive forever so I could soak everything in.

To him, this was just another story to pass the time, but to me, it was a lesson I would never forget. The five-day, five-dollar VIP tanning pass. You see, the beauty of the $5-day pass is everyone thinks they can get tan in five days, and they can, but it's never as tan as they want to get. And if they try to speed things up, they'll burn. So when someone comes in with a pass, we ask them how tan they want to get. And as soon as they say they want to get a few shades darker, we'll give them the turkey talk.

I was like, what's the turkey talk? John smiled and continued. Say a Thanksgiving turkey takes three hours to cook. We all know what happens if you double the temperature to cook it in half the time. You burn it. It takes at least five to ten sections to get the color you want without burning. And since they got to take some time between sessions, it always takes more than five days. And once they realize that, we say, let's just credit your VIP pass towards your first month.

Why buy so many $25 day passes when members get unlimited access for just $19.99 a month? They immediately see the value and take to membership. Easy as that. Five years later. Hey boss, we've got a problem. Oh boy. What's up? I said. Our fitness leads have gotten way too expensive.

The guys who can sell are still making it work, but most of them are barely breaking even. Dang. So it finally happened. I said, I pressed my hands to my forehead. I knew this was coming. The truth is, I was dreading it. I tried for weeks to put a spin on our previous. offer, a new or interesting twist that would buy his time, but our tests had failed so far.

You got any offers up your sleeve, you asked? I racked my brain, then remember the $5 VIP tanning pass. That might just work. Why don't we offer something super cheap to get leads? But when they come in, make them a crazy offer that costs more, but is a hundred times better. They can still take the cheap thing, but we'll just explain that they'll get way better results with the extra accountability and nutrition, et cetera. Yeah, I can run something like that, he said. A few weeks later. Alex, I think we cracked it. Awesome. Walk me through it. So we give two options. The first option is free. I give one session per week. The second option is an ultimate version for $3.99. It comes with unlimited sessions, one-on-one coaching, more personalized stuff, and a guarantee they'll get results or they repeat the program for free. Oh man, that guarantee is solid. What's the take rate?

We've got 70 to 80% taking the $3.99 option. We're crushing it. Awesome. Let's scale it. John was a brilliant salesman and patient teacher. His philosophy of giving customers what they want now, so you can give them what they need later, shaped many ways I do business. He also inspired the offer that saved my gyms. But the most valuable thing I learned from him was this. You have to know what gets results for customers better than they do. This makes our premium offer the clear solution. And making our premium the clear solution is what Decoy offers are all about.

Description. Decoy offers advertise something free or discounted. Then when the lead asks to learn more, you also present a more valuable premium offer. The premium offer provides more features, benefits, bonuses, guarantees, and so on. By putting your decoy offers and premium offer side by side, leads can see how much more valuable your premium offer is. I like decoy offers because they get more customers overall. They either take the decoy version or the premium version. If they take the premium version, great.

If they take the decoy, also great. It gives you time to upgrade them rather than just losing them immediately. But either way, you can close everyone. This makes it cheap and profitable get new customers, and any business can do it. Here are the steps to make a decoy offer. advertise a lesser, smaller, or simpler version of your premium offer as a decoy. Then, when leads engage, offer both options, but emphasize the premium one. Examples.

Lemonade stand offer, physical products. Attraction offer, free week of lemonade or $1 week of lemonade. That would be the attraction offer. Decoy option. You can have this water and powdered lemon and corn syrup or, premium option, the organ. the organic, all-natural vegan gluten-free imported Italian lemons, which are cold-pressed and shipped straight to your door. You'll never need to waste time coming to the store again. It'll have you feeling like a Labrador puppy chasing butterflies all day.

It also comes with other flavors, like our sparkling rosewater lemonade. Float tank center example. Service. Attraction offer. Free six-week stress release or a $6-week stress release. Decoy option. One float per month with at-home do-it-yourself stress release exercises. premium option. Two times per week floats for six weeks, one-on-one consulting, journal, sleep routine, satisfaction guaranteed.

Gym offer, local business, attraction offer, free 21-day transformation, or $21-day transformation, decoy option when they walk in the door. Workouts done in a school.com group once a day, a general nutrition plan, can watch recordings, no support, no guarantee. premium option. Unlimited worksouts, a personalized nutrition plan, one-to-one accountability, results guarantee, or you get another 21 days free. Important notes. How to make your decoy offer. Offer fewer components, older models, or less personalized versions of your premium offer. Also, remove any guarantees. Your attraction offer only has to get leads to engage. Nothing more. Advertise benefits, not the features. We want to sell them on the dream outcome. We advertise a transformation in 21 days, not workouts and meal plans.

Leads get specific product details in the sales presentation, not the advertising. Private jets and rowboats can both get you to an exotic island, but the premium option is certainly more enjoyable. You can advertise discounts in four ways. So let's say you have a year-long thing that costs $100 a month. If you wanted to have them pay $900 for the year, you could say, one, percentage off, 25% off, two, an absolute amount off, $300 off, three, a free portion, so three months free, or four, total package, for $900, which you cross out $1,200 above it. They all mean the same thing. It's worth testing to see which one converts better in your market. Make the contrast huge. The value of the premium option

comes from the huge difference between it with the decoy option. So make the decoy option as basic as reasonable. Then make the premium option as awesome as possible. The bigger the contrast, the better the deal, the more customers will take it. Discount offers have higher show-up rates than free offers. In my experience, if you run a free attraction option, offer, you'll get more leads. If you run a discount offer, you'll get fewer leads, but a higher percentage will show up. So if you have low show up rates for appointments, try a discount offer instead. This is especially important for businesses where you have high cost of someone not showing up. Think doctors, lawyers, dentists, et cetera. If possible, present the premium offer first. In a perfect

world, they take the premium offer immediately. The decoy offer stays in your back pocket. If they come in specifically asking for the decoy option up front, then get them to give you permission to sell to them. If they ask to hear about your decoy, you are legally required to present it. Or if you prefer to present it first, here's how I like to do it. I ask them this simple question, are you here for free stuff or lasting results? And as soon as they say results, which most people do, skip to your premium offer. If they say free stuff, present the decoy offer, then immediately contrast it with your premium offer. Then only after presenting both, ask them, which do you think will get you to your goal faster? Or which would you prefer?

The less valuable thing or Y, why, why, why, more valuable thing, benefit one, two, three. At this point, they'll have to say the premium offer. Then you can move forward in the sale, mutually agreeing it's the best for them. When making your premium offer, get excited about it. Presented as superior to the decoy offer, because it is. And assuming it is, how it fits the customer better. Your excitement motivates people to take the option that will get them the best value. From a selling perspective, you want to talk to the lead as if you already know they will accept your offer.

many salespeople refer to this as an assumed close. You operate from a position of, this is what everyone does. This is just a formality. Let me get your ID and credit card so you can get your value. No hype, just friendly disposition, almost bored of how regularly people buy. Surprise benefit, optional.

To take this a step further, if someone takes the decoy option, you can choose to surprise them with a few or low to zero cost features from your premium offer. Just say something like, hey, I'm going to throw this in, even though it's part of our premium offer,

just because I want you get great results. This builds goodwill, over-delivers, and increases the chances they take your upsells later. Remember, there's still leads. Summary points. Decoy offers advertise something free or discounted. Then, when leads ask to learn more, you also present a more valuable premium offer. Two, make the premium offer far more valuable than the decoy option by adding more features, benefits, bonuses, and guarantees. Strip down your decoy offer as much as reasonable.

When leads ask about your decoy offer, present your premium offer right next to it. Ask, are you here for free stuff or lasting results? permission to offer the premium offer first. You can still make money from leads who pick the Deucoy option. You'll learn the best way to deliver your Dequay product and maximize the upsales from it. Expect to make money fast, and if you're not, then make the contrast between offers larger. Free gift, no opt-in required, Decoy offers training. Decoy offers are one of the most flexible attraction offers in any business. You just need to know more about your customer's problems than they do. They're also easy to train people to sell. I've run them in a number of different

industries. If you want to nerd out on the topic, I made a full video breakdown for you. You can check it out at Acquisition.com, for slash training, forward slash money. Buy X, get Y free. Buy one puppy, get two puppies free. Downtown Nashville, 2020. Bars and shops at this popular tourist destination went in and out of business all the time, but one store reigns supreme. Boot factory. Their neon sign cut through the visual clutter of the street, like a hot knife through butter. A cowboy boot bigger than my car directed me to the front door. There was no mistaking what they wanted me to do. So of course, I obeyed. And as I got closer, I could make out their offer. Buy one pair, get two pair free. A decade passed since I've been to Nashville, but I remember the sign

and buy one get two free offer like it was yesterday. As a kid on bar crawls, I thought the offer was dumb. How could they give away so much stuff in stay in business? But now, with some offer making under my belt, I could appreciate it. I went straight to the men section and grabbed a boot. Curious, the price was marked down twice to a final. offer of $600 for the pair. But these were normal looking boots. The young me would have scoffed, but the business me realized that I had missed something. The store got much bigger since the last time I saw it, so the offer clearly worked. Then it clicked. They charged three times the price for a single pair of boots because they came with two more pairs. So rather than saying,

come to boot factory and buy boots at a fair price, they managed to create a free offer. Even in the few minutes I checked out the store, Bacheloretts filled in getting matching pairs of boots. And since the boot factory sat in the middle of a street full of cowboy themed bars, this happened a lot. It was brilliant. Description. And buy X get Y free offers when customers buy something, they get other stuff free. The more free stuff they get, and the higher its value, the better it works. Free offers get way more attention than discount offers.

But if you have one thing to sell and give it away, you go hungry. In situations like this, businesses tend to lean on discounts. They run sales, relying on holidays, seasonal changes, or whatever, as reasons to temporarily lower their prices and get more customers. But by selling more than one thing at once, you can turn discount offers into even stronger free offers. When you have more than one item, you can make the discount value large enough that it covers the price of the more stuff. For example, I could sell three t-shirts for $10 each for a total of $30, or I could sell one t-shirt for $30 and give away two for free. It's the same price, but way more free stuff. And if I wanted to offer a discount rather than

only reframe the price, I could do this. I could sell three t-shirts for $6.67. each for a total of $20, which is a 33% discount, or keeping the same discount, I could sell one shirt for 20 and give away two free. It's the same price, but way more free stuff again. Boot Factory took the first option. They tripled the price of one pair of boots and added value in more boots. And an expensive pair of boots with two free gets Boot Factory more customers

than selling one pair at a fair price. Plus, if you can include free, then it tracks even more customers. Examples. Buy one get two free physical products offer, the boot factory offer. One pair of boots, $200. Buy X get Y free offer. Buy one for $600, get two pairs free. And result, they still buy three pairs of $200 boots for a total of $600.

Three versions. Now here's three different versions for an 18 months of services agreement, a.k.a. three pairs of boots. Here's a good version. Buy 12 months, get six months free. $1,800. Here's a better version. Buy six months, get six months free.

$1,800. Here's the best. version. Buy six months get 12 months free. $1,800. Everyone pays the same price for the same amount of service, but the third option is the most compelling. Hint, it has the most free stuff. Important notes. Buy X, get Y free gets people to buy more stuff and provide more value. It used to take a whole year for some of my service businesses to make their money. But buy six, get six offer, attracted far more customers than the original month to month offer. Even better, they got paid up front for it. raise prices before giving away free stuff to preserve profits.

If you use this to attract customers, it will work. And since it will work, you need to make money. So permanently raise prices to accommodate the discount. Don't lie. Actually raise your prices. Since this is what all new customers will be coming in on, then it makes sense to change it for a season at least. Plus, plenty of people might still take your double prices a la carte

and break your limiting beliefs around prices. You're welcome. Buy X, get Y, free works better. if you have more free stuff than paid stuff. For example, buy 10, get two free, is not as strong as buy two get 10 free. This seems obvious, but again, people don't do it. To make it work better,

give more free stuff than you ask people to buy. Just play with the pricing until it makes sense for you. Buy one get two instead of buy two get one. The free things can be different from the paid things. When people first start doing offers like this, they match the free and paid stuff, but you can mix and match whatever you want. Just make sure the value of different free stuff,

still makes the offer compelling. Example, let's say socks have a $10 value. If they buy one shirt for $10 but get $20 or free socks, it may seem like a better deal. More cheaper things can work better than fewer free, expensive things. Revisiting the t-shirt example. Let's say I could only afford to give away one shirt for free, but for the same cost I could give them three pairs of socks.

I probably test, buy one shirt, get one shirt, one shirt, get one shirt free, against buy one shirt, get three pairs of socks for free. Sox costs less than a shirt, but people still see, buy one thing, get three things free. Sometimes more cheaper things works better than fewer expensive things. Rather than offer a 33% discount, try buy one get two free. Even though it can be structured to accomplish the same thing, free drives more interest than a discount. More people know the value of free than the value of one shirt. For example, rather than selling $10 shirts for $6.67 each, 33% off,

you may get more interest and make more money by offering buy one shirt for $20, get too free. Just test it. Do you not make offers like this if you can't manage money. While buy X get Y free offers create massive cash flow for a business, you need to deliver. So if you get a whole year's worth of payments in a month, make sure you can deliver for the whole year. Budget the correct amount of money to service your customers for the duration of your agreement. Don't be a goon and buy yourself a house with the cash meant for servicing your customers. Selling stuff you can't deliver on breaks the law and ruins your reputation.

Deliver on your promises. Make this offer to existing customers for fast cash. If you have a recurring business already and need fast cash, you can make this offer to existing customers. Many will happily buy 10 and get too free at their current price. Just cap how many can take the offer to 10% of your customer base. This gives you a good cash pop and keeps recurring cash flow healthy. Even if customers prepay then, you can still upsell them different stuff now. A lot of people don't want to make more offers to customers who prepay for stuff. This is a mistake. Speaking from experience, these are the people who spend the most money. Give them other offers to buy, and they will. After all, they may have prepaid months ago.

Their wallets have been refreshed with new money that is dying to make it in your pocket. Don't get in the way. If customers only buy once, make the buy as big as you can. The boot factory in my story catered to tourists that want to fit in at the local cowboy bars. This means most of their customers made one purchase ever. For that reason, it makes sense to make that purchase as large as possible. Just provide the value to back it up. If you only have one shot, you might as well make it count. Summary points.

In buy X, get Y free offers, when customers buy something, they get other stuff free. Buy X, Get Y, free works for stuff that makes sense to buy more of or get longer access to. Basic buy X get Y free offers reframe pricing. Buy one gets two free costs the same as buying three, except customers see the free offer as more valuable. Just look at the 18 months of service example. Always try to give more free things than paid things. You compare different free things with your paid things. Some buy X get Y free offers discount the price, where buying more things cost less per thing than buying the same number of things one at a time. Buy X, get Y free can lengthen the amount of time customers stay. If normal customers stay for three months, then buy two, get two free will keep them for four months, or whatever you set it at. This gives you more opportunities to make more offers and provide more value.

If you use buy X, get Y free to generate lots of cash fast, make sure you manage it well and deliver on your promises. If you need fast cash, you can make this offer to existing recurring customers. Just cap how many you sell to so you still have cash. cash flow. Keep selling customers who prepay long durations, they are the most likely customers to buy again. Free gift. Buy X, get Y, free video course. Buy X, get Y free gets lots of cash and lots of customers. You just need to know your math. I made a free video for you giving you a few more creative ways to use it. You can watch the video faux free at Acquisition.com forward slash training, forward slash money. Pay less now or pay more later. Time is money. Benjamin Franklin. June 2016.

A headline caught my attention. Double your reading speed in three hours or it's free. I opened and scanned the text. Inside, the world's fastest reader offered a free training to double my reading speed in three hours. So I registered. Why not? The registration page said, you can put your credit card down for $0 and get billed $297 tomorrow. And if your reading speed doesn't double, just email us before then and we'll cancel the charge. But you must attend in order to be eligible.

Or you can just pay $97 right now and as a free bonus, get the recordings, which won't be for sale anywhere else. I decided on the first option. I wanted to see if my reading speed doubled before paying anything. The whole training, I expected him to sell me more stuff, but he simply provided value. After two hours using his tactics,

my reading speed doubled. Impressive. The training had been true to the promise. He earned his $297. After that, he talked about how I could learn to read even faster with his eight-week training program. I was satisfied with my results, so I chose not to stake the upsell.

He taught me a skill I still used to this day, but the true value came from learning a brand, a new attraction offer. Description. In pay less now or pay more later, you give people a choice to pay full price later or pay a discounted price now. This play works so well because remove all risk from the customer. They pay later and only if they like it. So it combines the benefits of a delayed payment and a satisfaction guaranteed. Anyone can sell this. Almost anyone will agree to pay later if they're satisfied. But once they agree to pay later, you can get them to pay now with hefty discounts and valuable bonuses. The pay later option allows you to average.

free since they can choose to pay or not. This gets lots of engaged leads. But this free offer has an added benefit. We get their card on file. So if they choose this option and hate the product, then they can cancel it any time before the charge goes through. If they accept the pay later option, we make a follow-up offer to pay now. And pay-now options provide a 20 to 50% discount and greater bonuses. And since we already have their card on file, make it easy for them to pay. Whether they choose the pay-now or pay later, you've got customers and likely some profit. But to the To take a full advantage of this offer, you want something else to sell. So have something more, better, or newer to offer when the time is right. And don't worry, we'll go deep on upsells in the next section. Examples. Find your first real estate deal. Free three-day workshop. Pay later option.

$0 for three-day workshop. Get billed $500 at the end unless you cancel. Pay now option. $2.99 for three-day workshop plus recordings. One-on-one call with certified distressed property expert plus printing materials to use, delivered at the workshop. Upsell offer from the workshop. $30,000 take you through every other step of closing your first deal within six months, plus legal templates, advisable at the investment, inspection checklist, etc. Local business service. Trim your hedges for free. Pay later option.

Zero dollar lawn cut plus hedges, then 600 bucks after, if satisfied. Pay now option. $369 lawn cut and hedges and lawn treatment. Upsail. $199 per month lawn care services. The rep comes to the house, makes the estimate, and offers both options. Then upsells after the work is done. Physical products, 14-day clothing trial. Pay later.

$0 now. Get it, then get billed 149 and 14 days. Pay now. $97 for the closing plus an accessory that goes with it. Upsail. The dress comes with an offer for a monthly subscription. to more clothes like this. Customers must return the product in like new condition before billing to qualify for the guarantee. Important notes. Promise a clear yes-no result. First, make your promise a

clear yes or no result. Second, make sure you can deliver on it within your time frame. If you don't, they will ask not to be billed. Duh. For example, if you promise to decrease someone's shoulder pain, have them rate their pain 1 to 10 before you do your magic, then ask them to rate it after. If it went down, you've succeeded and you can sell them something else. Keep the promise simple, clear, and measurable. This avoids unnecessary cancellations. Make a conditional satisfaction guarantee. People can only cancel the billing if they qualify. For example, I had to show up to the reading training to qualify to cancel the charge. After all, they can't say that you suck if they never tried it. So be sure to track the conditions necessary to qualify. Think attendance,

showing up to an appointment, turning in data, et cetera. Make the criteria what people do to get the most value out of the product, win-win. Bonuses for your pay now option. I hate when people repeat content and call it new. So I didn't want to be like that. I dedicated an entire chapter and $100 million offers, bonuses. You can grab a copy of that book or watch the video training on my site for free at acquisition.com for slash training for it slash offers. Optimizing your pay now and pay later offer. If too many people take your pay later option, discount the pay now option more, add better bonuses or both. If too many people take your pay now option, do the opposite. If more than 10% of pay later people cancel their pay later.

payment, you promise too much, the guaranteed conditions are too low or the price is too high. Note, no matter how will you deliver, some people will cancel the payment. And that's okay. Factor it into your cost of doing business and keep living your life. This works for recurring revenue businesses too. You just give them the option to pay a higher ongoing rate 30 days later, or they pay less today and keep the lower rate for good. Plus, add in some bonuses. See Section 6, continuity, chapter one-time bonuses for more details. Pro tip. If you run events, workshops, presentations, hint at your next offer early. If the reading guru had said, everyone wants to know what my next reading intensive starts because they sell out so fast, I'll get to it at the end, but please play attention.

I want to deliver on my promise to make sure you guys double your reading speed. By hinting about his next offer earlier, he would have sold more of it. Let me explain. I used to do a lot of nutrition consultations. People would interrupt me all the time to ask about supplements. It annoyed me. So one day, I spouted, everyone wants to know what supplements to buy. We'll get there, I promise. But please pay attention to the nutrition section. It matters more. By accident, I applied everyone bought supplements without offering them.

And all the head nods I got showed that they actually did want more products. And all these factors got more people to buy when I did offer it to them. Summary points. Pay less now or pay more later offers give people a choice to pay full price later or pay a discounted price with additional bonuses if they pay now. The pay later option has a delayed payment with a conditional guarantee. Have clear criteria to qualify for the guarantee. and easy ways to measure it. If you can, align the criteria with what gets people the most value from the product. The pay now option offers 20 to 50% discount and bonuses if they pay now.

Offer customers the pay now option after they accept the pay later option. If they choose pay now, they get the discount and bonuses instead of the guarantee. Make sure you promise easy to track, difficult to refute, and clear yes-no results. If you have more than 10% canceling, you promise too much, the guarantee conditions are too low or the price is too high. Also, give extra attention to those who claim they haven't received what was promised before the cancellation deadline. It may help reverse them. Free gift. Pay less now, pay more later training. No opt-in. This is one of the most creative offers I've ever seen or used. It does exceptionally well with digital products and short-duration services. These can be scary effective and also feel good.

It's super easy to teach salesmen as well. If you want to learn more about them, I made a deeper training for you at for free at Acquisition.com for slash training, forward slash money. Free Goodwill offer. He who said money can't buy happiness hasn't given enough away. I became a quadriplegic in 2018 and was living on welfare until I found your content. And book. I made $50,000 the following 12 months as a freelancer, Danny W. I have a question for you. Will you help someone you've never met if it cost you nothing, but you didn't get credit? Most people do, in fact, judge a book by its cover. So here's my ask on behalf of a struggling entrepreneur you've never met. Please help that entrepreneur by leaving this book a review.

Your review helps one more small business like bills provide for their community. In Bill's own words. I opened a bizzeria in early 2020, shortly after finding the $100 million offers book. Sales started slow, but we did it. After I read $100 million leads, we implemented many things like having customers donate to the local food bank for a chance to win free prizes for a year. I've lost count of how many new customers we've gotten after doing these things for the community. This absolutely proves the stuff works for any type of business. Thank you.

Bill. Your review helps one more entrepreneur, like Thomas, support their family. In Thomas' own words, after 10 years, I got laid off from my 9-to-5 job, but I found your book and opened a tour guide business in Colorado. Fast forward two years later, and we have five employees. I literally took what I learned and built my dream. Now my kids and wife are happier than ever.

Your review will help one more employee like Miguel, have more meaningful work. In Miguel's own words, I received the book as a gift and decided to pass, it on to my six employees. Since then, our business has undergone a remarkable transformation, continues to grow on a monthly basis. Not only that, but I also gave it to my independent contractor trainers. Thank you. Your review helps one more entrepreneur like Simon transform their life. Here's Simon's own words. I'm just normal guy from Germany, and I couldn't get a

client to save my life. Then I bought a $100 million leads. After reading the cold outreach chapter, I started the rule of 100. I expected maybe to get one to two clients, but then I booked eight meetings in seven days. I closed four of them and earned my first $500 from one of those clients. It has been three months now and my career couldn't be better. Your book was the only book I needed. I recommend it to everyone. And your review could help one more entrepreneur like Alex get out of a hole. In Alex's own words, I moved in with my girlfriend making less than $1,000 a month. I bought $100 million leads and we applied everything. Three weeks later, we signed a client for over $2,000 a month, then three more. I owe you a lot more than what these books cost. Your review helps one more

entrepreneur like Mohan, flee his country and get out of debt. And Mohan's own words. As a struggling Indian immigrant trying to get to Ireland, I made so little money I would die before I pay off my debt. I tutored on the side where I could. Then I read $100 million offers and quit my job 11 days later. I did the same work, but learned how to make offers this time. Clients were happy to pay, sometimes even $1,500 when I gave some bonuses. I make a livable income now, and I finally found what I love to do. I moved to Germany now, and my debt is almost paid. Thank you. If you tell yourself you do it later, instead, please do it now. It takes less than 60 seconds to change someone's life forever.

If you're on Audible, hit the three dots on the top right of your device, click rate and review, and leave a few sentences about book with a star rating. If you're reading on Kindle or an E-reader, scroll to the bottom of the book, then swipe up, it'll prompt you for a review. And if for some reason these have changed, you can go to Amazon, wherever you purchase this and leave a review right on the books page. If you feel good about helping faceless entrepreneurs, you're my kind of people. Welcome to Mosey Nation. You're one of us.

I'm that much more excited to help you make more money than you could ever possibly imagine. You'll love the tactics I'm about to share with you in the coming chapters. Thank you from the bottom of my heart. Now, back to our regular scheduled programming. Your biggest fan, Alex. Attraction conclusion. Extra, extra hear all about it. The point of attraction offers is to turn strangers into customers and do it in a way that gets more cash up front.

Ideally, we get enough cash to cover the cost of the customer and the cost to deliver our thing multiple times over. That way we can pay ourselves back and get our next customer. I showed you the five most powerful attraction offers I've seen and used. When your money back, giveaways, decoy offers, buy X, K-Y free, and pay less now or pay more later. I apply them at one time or another to every business I own. They turn $1,000 into $10 million in 10 months because when I got returns, I kept doubling down. A Grand Slam attraction offer changes your business and life forever. After using attraction offers, we've got more customers.

And now that we've got them, we need to boost our 30-day profits even more by selling them even more stuff. This leads us to the next component of a $100 million money model. Upsale offers. What to offer next. Real quick, guys, I have a special, special gift for you for being loyal listeners of the podcast. Layla and I spent probably an entire quarter putting together our scaling roadmap. It's breaking scaling into 10 stages and across all eight functions of the business. So you've got marketing, you've got sales, you've got product, you've got customer success, you've got IT, you've got recruiting.

You've got HR, you've got finance. We show the problems that emerge at every level of scale and how to graduate to the next level. It's all free and you can get it personalized to you, so it's about 30-ish pages for each of the stages. Once you enter the questions, it will tell you exactly where you're at and what you need to do to grow.

It's about 14 hours of stuff, but it's narrowed down so that you only have to watch the part that's relevant to you, which will probably be about 90 minutes. And so if that's at all interesting, you can go to acquisition.com forward slash roadmap, R-O-A-D map, road map. You know,