The Game with Alex Hormozi - STOP 🛑✋🏽 Making Content to Gain Influence! Tell Ya Trainazzz So you spend 60hrs/mo on IG to make an extra $200/mo... | Ep 117

Episode Date: March 28, 2019

“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of not focusing on social media metrics but on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money rather than seeking out more influence for its own sake.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - The dangers of obsessing over social media followers(1:51) - Focus on acquiring customers and providing value(6:34) - Benefits of focusing on business growth over social media influence(8:14) - Calculating ROI on social media content with a trainerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Boom! What is going on everybody? Hope you're having a fantastic and phenomenal thing. I want to make a quick piece of content because I was talking to my man, Dana, the myth, Derek's, about just an interesting concept that I like diving into about influence and making money. So one of the things that is my biggest pet peeve, what's up, Rebecca, is when I see people, especially trainers, especially trainers at your gyms, who are spending time and attention, thinking about what they want to make for content and how long. they want to make their Instagram post for that day and obsessively checking how many likes and comments they're getting on their Instagram post for the day and what they're going to post in the Facebook group and all this stuff because they have it backwards. And so it's kind of like a telltale

sign of like a neophyte entrepreneur in my opinion when someone is trying to gain influence but have not done anything that is influential yet. So if you rewind to think like why do the people who are sitting with these massive followings and all this things like there's there's two big categories. You've got category one, you've got Mark Zuckerberg, you've got Warren Buffett, you've got Elon Musk, you've got guys who have 5, 10 million followers or whatever on Instagram. But they didn't gain influence to make money. They made money and made an impact and provided value and then gained influence as a result of that, as a byproduct.

But a lot of the generation that we are growing up with right now and like the societal commentary, is talking about like that like everyone's got everyone's like seeing the smoke for the fire or whatever like they haven't they haven't flipped so it's like i need to go get people to follow me rather than learning the fundamentals of the game right and so you see these people who have 60,000 you know followers or whatever because that's all they focus on still not making enough to pay rent because they didn't learn the game they don't know business and so like there are people right now who um who are in like our space for example and we'll talk about their branding and their content and they're all this all this stuff right and at the end of the day they're literally one hundredth of our size and so there was a there's somebody who's recently telling me about this saying like well hey man like perception is reality and like I think reality is reality like if you've got if you spent all this time branding and branding and making all like all this content, like, I would take all of that time and focus on acquiring customers and providing value, right? Like, Mark Zuckerberg doesn't care about how many followers he has because he's a billionaire, right? Like, there are a lot of entrepreneurs who don't have Instagram followers and make tons and tons

and tons of money, right? Because, like, there's just this huge thing with, like, associated with status, and it's such a waste of time. And so tell your trainers, like, stop checking how many. likes you have, how many comments you have on your posts and focus on the gain at hand. So like as us, as gym owners, if you were to take the time and attention that you put towards making content, which for a couple reasons, I don't think people should make it. One, I think I think making good content is really difficult.

I think it's very hard to make good original content. It takes a lot of time and attention. And I don't think that with the average gym owners that I talk to every day, a lot of times being candid with you, I don't think they have something that's truly different to say, right? And so I think that if they were to take all of that time and attention of the checking, of the commenting and the responses and all of that stuff and were to just work their damn leads or make 10 more ads that week, they would make more money. And they would reach more people and they would build a business, not a following. I hope that makes sense. So like if you have X amount of time and attention, this whole making content is a lot like a show.

should do that I was talking about in one of my other pieces like a couple weeks ago. There's a million things that you should do in your business, right? But what one thing or what two things am I going to take with the limited resources that I have of time, tension, and money, right? You've got so much time, so much money, and so many people, human resources that you can allocate to the thousand things that you could probably do to make more money, to improve your business, right? Like, if I could do all of them, they would all build the business.

but if I have to measure how much I take, how much time and attention it takes to make a blog post, make long Instagram stories, and people are like, well, it only takes me like 30 minutes to do that. But how much time does it take you in attention of like, is this the right picture?

Is this the right angle? Is this what I want to say today? And then how you feel about a post that doesn't do well and the comments that are associated with it, and how much that draws, if we were to get rid of all of that and just focus on generating liens, nurturing leads, selling, providing amazing service, and then fulfilling, you probably make more money and enjoy life a little bit more.

So, hey guys, love that you're listening to the podcast. If you ever want to have the video version of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff. Sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel. It's absolutely free. Go check that out if that's what you are into. And if not, keep enjoying the show. That is my two cents for if you think about some of the biggest chains in the world.

Like McDonald's owners aren't talking about beef patties and the different versions of bread. They're just running a business, right? And so I guess the main piece that I want to make here, the main point is that I don't want anyone to ever feel guilty about not making content because they're focused on their business. You have it right. You don't have it backwards. The world has it backwards. You don't need to go get influence to make more money. You need to go make more money to help more people. And then by extension, if you gain influence, awesome. I genuinely do not care how many followers I have. I don't care like how much bigger someone's brand is in our space.

Because it doesn't matter. There are guys who are in our space, who have hundreds of thousands of followers on Instagram and YouTube and make less and help less than we do in a year. Sorry, we help more people in a month than they do in a year. From an income standpoint, from how many gyms they help, all of that. Because like there's so much time and attention on being in front rather than doing the thing, doing the work, right? Like, here we are making, like,

the fourth full makeover of gym launch. And, like, Layla looked, I mean, she was like, this is why we're, like, this is why it didn't come from a place of pride when she said this. She was like, this is why we're, like, we're going to serve this industry better than the number one. Right. She's like, this is why? Because, like, we're doing this and, like, we do not feel like doing this again. Like, I'm making all of the videos, again, making them pretty with a nice everything and updating the words and the software and the scripts and all the things based on the best practices that we already know, we're doing that rather than speaking more conferences so I can get more B-roll footage so that I can drop some sick Instagram video.

Like, it's just, it's just not the game. Like, you can just go work on your business, provide an excellent service, make a great product, make lots of money, and you don't need that. That's how I feel about it. So I think that if you focus on the main function, of your business, you help lots of people, your influence will grow. You don't need to go search for influence in order to what? Make more money. Just focus on making more money by helping people. All right. Lots of love. Drop a comment. Tag a trainer who makes too much content. It should be focused

on learning how to sell, learning how to make better ads, learning how to teach a better class, rather than focusing on the details that do not matter. And you can ask them, how much money have you made from your Instagram? How long have you been working on it? How many hours have you put into it? What have you gotten back? What's that ROI per time? So you've spent the last two years building up your following to 8,000 people. Awesome. How much have you gotten from that?

You have two customers. How much do they pay you? $200 a month? Okay. And you spent three hours a day thinking about it, refreshing it, commenting back, all of that for $200 a month. If I had 90 more hours per month, three hours a day, right? Even two hours a day.

60 hours and I got $200 for that I don't know what the math is it's not good it's like three bucks an hour it's nothing so ask them that question ask them if they've done the math on their time and their attention of whether it's worth it so and maybe you should do that too if you're like in that game have a great day