The Game with Alex Hormozi - Stop Overthinking and Do the Thing That Works. Hormozi Hotline | Ep 925

Episode Date: December 26, 2025

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? ⁠⁠Click here.⁠⁠Follow Alex Hormozi’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Welcome Crystal to Hermosie Hotline. We are hot. Hey. Hey, what's going on? Mm-hmm. Hi, Seth. I'm watching you on YouTube. Well, I appreciate it.

Hello from Vegas. All right, so you're doing 33K month. Okay? Got it. All right, ad spend is zero. Got it. Real estate is the niche. Okay, Oahu luxury homes.

Okay, real estate luxury. Got it. Offer is buy, sell for high net worth. Okay. So you are an agent, right? Are you brokerage? Yes. Yep.

Okay. Are you a brokerage too or just an agent? Oh, just an agent. Okay, and I said just that sounded diminutive. I didn't mean like that. So congratulations. Oh, no, wait. Okay, so the Katrina's needs funnel and a clear hook.

I'm unsure if buyers or sellers can share the same offer. Okay. So you want to sell more houses, right? Yes. So far I'm on track for $25 million this year, but I want to get to $50 million. Okay. So what do you do right now to get leads? It's all referrals, and a couple times a month I was all live on Facebook.

I was doing it more consistently, and I would get leads that way, but it's mainly referral-based. Okay, so when you did go live more consistently, you got leads that way. A few, yeah. Like, this year I picked up $10 million in sales from that one Facebook video. Well, what do you think I'm going to say? say to do more of going live yeah that seemed to work pretty good so you did 10 million sales your commission's what call 3% on average between buy and sell yeah okay cool so you made you made $300,000 off of the lives that you did how many lives would you say you did usually only

two a month I used to go live every Thursday for four years straight okay so two a month and let's just say that that's what you did the year that you did the extra 10 million is that sound accurate Yes. Okay. So you did 24 lives and made $300,000. So you made like $13,000 per live. Yep, that's good math. That feels worth it, right?

Yeah, because it's pretty easy and fun. I just hop on, do a house tour, then hop off. Yeah. So what if you did that, how many houses do you show, or how many houses hypothetically could you do that for per week? I want to say max. Not like, let's start from where you were to, like, what would you be the maximum amount?

of those that you could do. The max would be, I mean, if I really hustled probably 20, would be like moving down with my schedule. 20 per month? Oh, I thought you meant per week. Oh, per week. No, that's even better. That's even better. I could do five per week. I could do five per week. No, but I like the 20 per week. That sounded so much better. How would this? We'll do this. Do phase one of this. So do five a week, one a day. Do the sexiest one. All right, the one that's the most that you could walk through. Do that for six months. And then at that point, decide whether you want to go from five to ten.

And again, remember, the thing is that you're operating from the perspective that you have the existing resources that you currently have to make that decision. But that's not what's going to happen in six months from now. Because if the same math held, right, then that would mean that you would be able to accelerate. Let's assume that your half is efficient with these ones because you're doing more of them, whatever. All right, let's just assume half. So you're making, call it, $6,500 per.

even go less than that, $5,000 per. Okay, so if you did that, then you're going to make $5,000 five times per week. So $25,000 a week comes in extra, $100,000 a month, $1.2 million per year. Extra in commissions. So that would triple, now you'd go from $33,000 a month to $133,000 a month. So you would quadruple your business if you just did that. And that's at a one-third efficiency of your current lives. Gotcha. Does it matter that I don't have? Does that I'm learning so much with your content. I signed up during the book launch into the ACQ group. I don't.

It's not like I'm doing a specific hook or anything. I'm literally just hopping on, doing a house tour, saying some things about Hawaii and then hopping off. So it's not very strategic. Phase one is do it. Okay. Phase two is once you do it, you'll realize which ones work better. And then you'll start getting better. Okay.

Because here's what ends up happening. You'll commit to the action, right? You'll do it. And then all of a sudden, you're like, well, shoot. You're spending all this time doing this, I might as well take 20 minutes to just look at good hooks to start with. And then the next week or two, you'll start with good hooks, and then you'll do it and be like, oh, my God, this is so much better. And then you'll think, man, that was just with 20 minutes. I wonder if I spent an hour a week, just prepping a little bit more for each of these, and all of a sudden you'll get even more.

And then this is how you get in the game. Gotcha, gotcha, gotcha. But can I ask one more question? Go for it. I don't know how much. I know I got to hear. Okay, go for it. How would I document?

Because yesterday's workshop was so good. Document the aspirational achievement. you know of for you it's already done it's already done for you the houses do the work oh yeah that is the aspiration like in my solution aware or am i product aware like i wasn't sure where i fell so i think for you again like what like you showing sick houses is going to be like i just i don't even want to get into that stuff for you right now like the reason that there are so many real estate reality shows is because people like looking in nice houses. Now, the difficulty in what's going to happen, so let me just play out what's going to happen

next, is that if you do this and you're consistent, you're going to get a lot of people who start following you because people in general, people who are broke and people were rich, like looking in nice houses. That's why those work as shows, because broke people look at them too, right? So we just need to make sure that when you start getting these leads, because the next you're going to get overwhelmed, like the next call we would have, if we were to fast forward this to three months from now, as you're like, oh my God, it worked, but it worked too well, too many leads that are like that are broke versus the ones that are good right and so then we're

going to have to put a little bit of a triage process in place and at that point though your sales commission should already have you know gone up by a decent amount and then you can afford somebody just work your DMs for you okay gotcha cool and fine and nice thing is you can have somebody overseas do that so you don't even have to like that's not going to be a super high expense you pay you know 500 000 bucks a month and have a full-time VA who's trained on you know a simple six or seven question script. Very easy. Do I go live on Facebook or IG? Both. Okay, we've got to figure that out. I've never gone online on IG.

I promise it's one Google search away. It's one Google search away. Cool? Yeah, like you get like quadruple your business by doing one thing every day. I feel like we should just do that. Okay, I love this because I was trying to figure out what one thing to do. So this is very helpful. This is a good one thing. I feel very confident in this one thing. Cool? Okay. Thank you.

All right. You bet. Yep. All right. Thanks, Alan. You bet. You bet. Bye.

Bye. Bye. This is a great question that Crystal just brought up, by the way, everybody. Like, when there's so many tactics that you have that you're like, how, you know, I can make this better. This is something else I could do. It's like, just start. And the thing is is that you will like by doing, by starting and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output.

Then what will happen as you're like, man, if I'm putting all this time into it, I'm going to start getting better. And so, most, most of it, most of it, most of it. And so most people try to like, they have this fallacy of the perfect pick. Like I have to make the perfect thing or it's not worth it. It's like, no, like start. Realize that it's going to suck because you're putting all this time into it. And then you will be pooled because you've already made the commitment and you keep your commitments to yourself. You'll feel pulled to get more efficient at the thing.

And then Crystal, for example, start listening to more and more of my content related stuff and be like, okay, I'm going to start working on these hooks to make them, you know, work better. I'm going to start. People seem to like the outside of the house more than if I start with the inside of the house. maybe they like the view first rather than, you know, the bathroom, whatever. Like, she'll figure out. And Crystal, if you're still watching this, what I would recommend doing is that when you have your lives, like, there's so many content agencies, again, this is a little bit of investment for you, but like, there's so many content agencies that'll just clip portions,

especially if it's like tours and stuff. And then you can do trial reels that you can post up to five a day for the same reel, where I would be like, okay, let me start with, you know, different first three seconds. So I'm going to start with the outside of the house. I'm going to start with walking the front door. I'm going to start with the view. I'm going to start it with the amenities or whatever it is. And maybe a different verbal and visual hook.

And then once you have those five, you take the best one you posted your main page. Okay. Jack, Malt, how can I get hot leads for high ticket executive? Okay, can I, someone pause me, my little chatty chat? Okay. How can I hot leads for high ticket executive clarity service? It's a science-based service involving photography. Science-based service involving photography.

Can you scroll up on my guys? Okay, here we go. I have 10 years of photo experience. High-ticket executive clarity. I don't even know what that means. So I'm going to say something, Jack, so if, like, you know, hopefully you're alive. Well, I guess you are alive.

But I'll, I'll bet you, man, like, you'll get way more leads if people can understand what you do. Like, I'm just being super real. Like, explain it to a five-year-old. Like, I take pictures of your face that make you look better and get you higher responses to your resume outreach. So it's just like, I'm relatively confused by what you do. And I think that if I'm confused and I look at a lot of different businesses, prospects will also be confused.

And so I think this is a messaging issue right off the bat, which is just make it very, like, be clear, not clever. Like that is like that is the issue be clear not clever Yeah that's that's that's that's what I would do And then from there you're gonna have to let more people know about your stuff So you're gonna have to pick outreach every big content or pick ads my recommendation especially if you want to be a thought leader is gonna probably be on the content side That's where the attention is and so I would start Demonstrating the highest degree possible SPCL which is what I started this this whole thing with and if you can't do it for yourself Then you want to use or borrow the status of the people that you're helping

Next caller is Ann and that's all leaders can probably go to the attention is and so and what's up

demonstrating to be possible at PCL is what I started this the same thing with and if you can't do it for yourself

then you want to use or borrow the statutes and yeah there we go all right I'm

okay so you're on Hermosie hotline let's rock and roll so you got $200,000 per month in revenue

yes yes all right Ad spend zero. Industry is medical. Men's sexual function. Ooh, this might be spicy indeed. Men's sexual function. Okay. And then your offer is lifestyle, sim cells. Okay, so you're doing like, yeah, you're doing full like injections and all sorts of stuff. Okay. Cool. And then we've got constraint is needs more qualified leads. Okay. Are you a doctor? Yes. I'm a medical doctor and we have a medical clinic. Yes, that focus is mainly on sexual restoration. And yeah, we do stem cells and also chalkway therapy and multiple medical treatment along with hormone replacement therapy and peptide therapy. So is this brick and mortar? I'm guessing.

Yeah. Okay, got it. Where are you out of? Fredericksburg, Virginia. It's right outside of D.C. Frederichburg? Okay, cool. So, okay, so talk to me. So what's the issue? You want more leads? Yeah. So we have, all my leads come from my YouTube channel and also word of mouth.

And we have 150,000 subscribers and YouTube channel. And we have an application funnel through there. But we're getting leads, but we're, when we're, and our team converts a 65%. But we're not getting the quantity of high, of qualified. lead that kind of afford our services ranging from 15,000 and 25,000 dollars because I mean they get a result within five days you know we have a great offer we're doing everything we do we do that's thing is they can tell very clearly whether uh whether it works or not yeah exactly do you do before and after pictures we want to get more qualified say that again said do you do before and after

pictures I'm joking I'm joking you know I'm kidding I'm kidding okay okay okay Well, we have testimonials. Yeah, I'm sure. Man, look at that thing. Just triumphant. Okay, got it. So you need to get more leads. YouTube's the primary channel.

And people who are coming in who are pop, do people fly to you? Yes. We have people coming in, actually, international. We're having somebody from Hong Kong. What percentage? Somebody from the UK. What percentage are local versus international?

Oh. I mean U.S. it's probably like 90%. Oh, no. Like, if you're saying U.S., I'm going to say most people that are traveling to you. Like if, I mean,

most people are traveling to you. Yeah, I would say probably that will be 70%. Yeah. Done. Good enough for me. Okay. Got it.

So how many pieces of YouTube content are you putting out per week? I only do two long form videos. Yeah. And so I've met my team cut off the long form video

into short. Okay. which we post daily. Yeah. That's it. Got it. Do you have the five CTAs that I mentioned earlier of like those five places that you can do cost to action? Because that's like an immediate thing you can do that can just journey more leads.

So one third of the way through videos. Yeah, we've been doing that. Okay. Yeah, we've been doing that. Okay, got it. So, but you're doing all five? Yeah. As of yesterday.

Oh, as of yesterday. We're doing four, but now we're doing five. Okay, got it. There we go. Hey, I'll take it. I'll take it. a 20% improvement, or 25%. Okay, so, I mean, you kind of have,

you're in a, you basically have two paths, right? So path one is how can we, like, I don't think you necessarily need to make more content like you could, but I would rather you, like how much time do you spend prepping the packaging and the thumbnails and the headlines for the content that you make? Oh, I don't do that.

My video editor does that. I think he probably spent maybe, like eight to maybe eight to 16 hours because he does he he does do two a week because i would just say maybe two days well on the prep or on the post prep and post so i've produced like four at a time and he does he just put a couple of shit like you know yeah so every other week you do four videos yeah got it okay so i'll i'll tell you this like you're you're a more experienced YouTuber, it's likely that the biggest improvements that you're going to get are on better rather than more for where you're currently at. And it's going to come down to like, I mean, some of the

tools I said yesterday, like one of 10.com is a good tool for looking at packaging and saying, like, how can we look at other outlier, similar outlier packaging for videos that are either in the space or adjacent to it? And then how can we match our thumbnail headline and introduction? Do you have script out your introductions? Yeah. You are scripting your introductions? Yeah. Yes?

Yeah, I actually use like AI to help me with the hooks and the intro, but most of it is really my content that I put out. The one of the thing about our channel is that it's grown because I was talking generalized like

ED and I give everything away. So now I really, the last three videos, I've been making more for entrepreneurs and executive because I wanted to target more of high-ticket client. And our views were, like, absolutely plummeted down to, like, hundreds instead of thousands. So that was one of the thing I wanted to ask you, is that something we need, we should be worried about and which kind of target the message more for, you know, high-ticket clientele?

So I'll tell you how I would make an adjustment or a test like this. So I never want to threaten my core business. And so if I have two videos of a certain style and packaging that are working, I don't want to break that because all of a sudden your revenue could cut in half, and that would be not fun, right? So I would prefer you keep your two videos a week that are your kind of standard, wider, et cetera, thing, and then do an additional video that's going to be the new thing. Because in that way you can guarantee that you're going to make more.

And that way you can test it and not feel like you're risking the whole business to make this test. because it's the primary way of getting leads for you. And so I would really not want to risk the entirety of my business for a test. That's a big test. Right. I love that. I can definitely do that because I would think about doing more, but you said do better. I do think that you can do better,

but I think that if you're going to run this test on trying to attract higher-level customers, I think that I would just add that in addition to the two videos you're doing. So then they'll bump you to three, and you're going to probably get benefits from both. more volume. And I still think, and maybe your video editor can watch the replay of this,

but like, I would strongly recommend scripting out both verbally, and this is the part that people miss, visually, because you have a very physical profession, obviously, like, you can't show certain things

on your YouTube channel, but like you in a smock, or not smock, the white lap coat, right? You got the coat, and you've got some tools and some machines, and you've got some of those props

that look like body parts behind you. I think all of those things kind of set the frame, And proof, promise plan, I don't know if you are using that as the setup for the introduction, but proof, promise plan, and if you want, you can introduce pain in there as well, as kind of our four-step way that we introduce all videos. And so I'd make sure that I have a sentence for each of those peas. And if you have a picture, which kind of gives you a visual roadmap of what they're going to get,

I think that that will also likely further aid in retention. So those are kind of like the quote better things, and you can do that for all three of the videos you're going to make. But number one is you're going to go from two to three. The third one's going to be experimental. You're going to tighten up and script the introductions. And the packages should be picked from outliers. Rather than just something you find interesting, like we already know that this packaging, the way that this image and the headline work,

are likely going to convert. Yeah, I love that. That's really good. What do you think about advertising online private jets and so forth? I would advise to do that to attract the clientele that we want? I mean, you can try it. Again, I would just put that in my experimental bucket. Okay.

Yeah, I mean, if you fly private as is, then yeah, just on your next flight, just record. Okay. Yeah, no, I love that. So make more content, but make better content. Yeah, and add the third one. We have a funnel. Can I ask you one more question about the funnel? Now, the funnel that we had, I was listening to you talking to another lady, and our funnel is actually an application funnel.

through a book, a call with our sales team. But if we are looking at more, attracting more premium buyers, should we still continue doing that funnel or should we open up more on the higher part of the funnel? I think you should drive more into, like, just put more in. This is why we're going to do. Like, I don't think you should, like you're converting 65% of your leads.

Your conversion process is not the constraint of this. So maybe there's things you can improve, but that's not where my focus would go. My focus would 100% be on making more and better content on YouTube. I do think that like, I would say like, do this experiment, improve the packaging and the hooks up front. The next thing would be running ads, but I just feel like the nature of this business is so, like, trust-driven that I think organic. I mean, I think you've already gotten the success you have because I think you started with the right strategy. I really just want to see, like, how do you get to a million views?

Sorry, a million subscribers on your channel. Like, that would be like my mission. How do we get? How many views a month are you getting? Yeah. abuse well it depends if we put out a pretty good one it's probably about 10,000 that's unusual yeah depending on the video but the last three on I talked about executive and the intersection with sexual health we got like 100 yeah I think that

you have a ton of room if you're getting 10,000 per video I think you have a ton of room for improvement like especially based on the nature of what you have like like you Like, you could for sure be at $100,000, $250,000 per video, for sure. No question. Well, thank you. Yeah, we have about 10 videos that are almost a million right now. So, yeah, so we may lean in more on those topics. Okay, rock and roll.

Love it. Yeah, just repeat your winners. All right. Thank you. Thank you. Okay. So Mike, hey, 16. I do AI automation, helping business save time, et cetera.

I currently get leaves for Facebook, Instagram, and email outreach, advice on scale, volume only things yeah dude you're doing you're doing too much you're doing like pick one of those channels to start out with and just do more on that one channel so i think you're probably spread too thin if you're like trying to sell trying to mark you're trying to deliver to customers and you're also on three different channels i would say do more but on one of those you can get better cool sweet rock and roll that was an easy one wedding filmmaker here majority of leads are word of mouth but I don't know if it's really as scalable. I'd like to be currently $10,000 a month in revenue.

Do we recommend I go all in or find a better model? I'd have to know way more about the model, honestly. We have a home health agency, pre-revenue, having an opening in a month. What are some of the advices in this industry when we rely on insurance for payment? Can you scroll up again, guys? I don't know where that was.

Shit. All right, I'll do another one. So what acquisition system would you, if you would sell, click up, project management systems for marketing agencies. Currently doing $15,000 a month something clients through Upwork. Can you scroll down a little bit so I can see the word is? Getting clients.

Okay, getting clients through Upwork and cold email. I'm guessing you have a pricing issue. Because someone who's going to be implementing a CRM is likely already doing, like if they have so much work, they have to have like a project management system. You probably need to be charging way more. And so either you're going after their own customers, but it doesn't make sense because if you're actually implementing the stuff to their business and they're probably bigger customers. So I think you're probably mispriced,

number one. I would imagine Upwork is also probably not the best place to find customers because it's like people who are like absolutely the cheapest. So I think you're, I'll bet you that your mindset is super skewed to like Upwork leads who are like cheap as hell. I would be doubling down a cold email and be looking at like $6,000 plus, you know, per month retainers and probably selling projects that are in like the, we did. one implementation like this. Well, how much it ours cost? 60?

30. Didn't we implement some sort of project management system inside of media? 40. So ours was 40. So to give you an idea. So that was like just for one project

and they had more than one customer. All right. So you probably are just like wildly undercharging. And I think cold email would be the best way to double down on. Hopefully that helps Max. All right.

McKinsey, you are on Promisey Hotline. Okay. monthly revenue is $100,000. Hello, McKinsey. McKinsey. Can you hear me? What's up?

$100,000 a month. Hey man, how's it going? Rock and roll. Good. You got cold outreach. Got it. You're doing your custom apparel. Okay.

Custom apparel. Interesting. Offer is apparel for colleges and college organizations. So like fraternities and stuff? Yep. All right. All right, colleges.

Okay. And then the constraint is cold out on works economically, but too many unqualified leads. Okay. So does that mean that where, how are you getting your leads right now? Just scraping. So basically, we're just trying to find contacts for these organizations primarily through like Instagram and then we just reach out to all of them cold. Okay. What's the model? As far as like, how do we make our money? So basically We handle the design side for all the apparel, and then we outsource the manufacturing. And so we're just out of act to the middleman and mark that up. And so on all of our orders, we average about 35% growth margins.

Yeah. So is that $100,000 a month your slice or is that? That's top line. Okay, got it. So you got 35-ish of gross margin left over? Yeah. 100. Okay.

And so what's happening when we reach out to these? different organizations is basically it's very hard to segment between who we think is going to end up being a big customer with like a high lifetime value we have some customers who are going to spend you know 20,000 dollars a year with us versus others that are going to spend 1500 dollars here and it's just really hard for us to identify like what are the markers that make a customer in which group you know yeah so yeah and you've and you've and you've and you've Is there a reason that, I mean, you focus on colleges just because they were easy to reach out to decision makers? Yeah, so that was kind of, that was going to be the second part. Basically, what I found so far is like we're reaching out to the colleges, we've got the process really dialed in. So we have like a pretty good conversion rate. Like it's easy for us to acquire customers. But what I actually notice is that's what we focus our outbound on.

But the AOV for the colleges is maybe like $12,500 bucks. We have other customer segments that are spending way more per order per year. So let's talk about those segments. But we haven't really figured out the acquisition as much. Okay. So what are those segments? Construction is a big one. And also summer camps.

But the thing, with those, I kind of limited to the same issue because, you know, I might reach out to two construction companies. One of them, they don't order, like, any apparel. And then another one orders, like, you know, $50,000 a year. So I'm still just trying to figure out how to know. I just want to reframe it a little bit for you. So if you know that, like, okay, well, construction seems like on average, they're worth like 25 times more or something like that.

Does that sound close to right? Yeah. Okay. So if you have some like duds and some good ones, but they're worth 25 times more, then I'd rather just do the duds and good ones play with, in general, people that are worth 25 times more. Yeah, but I mean, I'm running into the same issue either way.

So it's just basically targeting higher value customers. Yeah. But I mean, I think, like, I'll say it differently. Like, this is a feature, not a bug. Like, this is just part of what you have to do with, outreach and like list segmentation and list enrichment is like part of what makes outreach effective. Yeah. So do you think like basically on the last live stream, you know, I kind of went through the five ends and I realized it is data that's holding us back from being able to scale.

Okay. So I've already started, you know, having my dev like build out different stuff to help us track this data better. And I'm kind of wondering like should I be focusing a ton of my time on trying to figure out and identify the segments, you know, more specifically, like, what makes this construction company spend more money? Or should I be focusing on volume? No. Get the data right. Like, if you take a longer perspective on the business, right? You knowing who your customer is is going to be data that you absolutely have to have no matter what. And so why would we delay something that's going to give us so much leverage on our messaging, our offer, our channels, like picking the customer is the first and most important thing that you can do in the business. And then your

offer comes from the customer. Like the one regret that I have in the offers book is that I would have added in your first customer, which is one, I think the first chapter and lost chapters. I would have added that as the first chapter of the offers book. Because so many people just, like, you have to start with the customer and then from the customer we reverse engineer the offer. Yeah. And that's like one of the reasons why we target like fraternity and sororities is because on a per unit basis, like they spend more per shirt, but that, you know, they order up 50 shirts at a time versus 5,000. Yeah. So all we have to look at, like, we just have to look at absolute profit per order. And then I would just, like, that's, that should be like North Star. So what is,

so if we have, you know, 50 shirts with, you know, 50% margins versus 5,000 shirts with 20% margins, we'd still rather have 5,000 church. Because you're a middleman anyways. Yeah, it doesn't take any more work. Right. So, like, Like, right. So like, let's go sell the bigger people and expect that we're going to have some that are smaller. But if we're shooting for 5,000 orders, your small ones all of a sudden are going to be 500 orders instead of 50. Yeah. Yeah, that makes sense. And I, you know, honestly, like, even though we don't have the data yet, that's kind of after the last couple of calls, like, I realize that is the direction we need to go in. I'm trying to figure out how we should make that transition. Because, you know, it's like, you always say like more than better and different. And I feel like I could be doing more and better, but I'm choosing to do different because it's just a better model. Yeah. Well, you're, I mean, you're reaching out to me.

So, I mean, I make these rules. I can break them. So you're in an instance where like it's, you should, unless you had a way that it was like, I'll say it differently. Like, you could for sure double outreach and the business would probably double. And it's just like, I think there's just so much more meat in these other industries. because I think you'll, I don't want to see you'll cap this out, because you could for sure become like, like, oh, maybe I'll think about it like this. These are the conditions under which I would stick with what you're currently doing, right?

I would stick with what you're currently doing if you knew that those college customers would become lifetime customers. If you knew that every single one of those college organizations would just always order, you know, $1,500 a year worth of gross profit and you just knew that you were keeping 80 to 90% per year, then this business would just continue to stack, and then over time you build this kind of like monopoly within the colleges of like the default t-shirt guy right that would be the condition under which I would I would continue to pursue the colleges and maybe you could just say like okay well how do we retain revenue better how do we get these people to reorder can we reach out to them

more regularly so that they're buying four times a year instead of two et cetera et cetera like that would be that path but you were I would say that we're kind of in that situation okay I mean we've been doing this for a few years now we don't have like really any term like like our turn level is like extremely low and we're very proactive like you said trying to get people to order more like we're trying to bring up the order frequency bring up the aob but at the end of the day it's like i could i could probably just leave this running like leave my operator just continuing that side of the business yeah and then maybe shift my time towards focusing on these other you know targets yeah building up that aggregation system i i i i'm gonna i would do the other thing that's bigger i'll be honest i i would do that And that's normally not the advice that I would give because, like, the for sure bet, like, if I had to say, how do I guarantee that you go from 100K a month to, you know, 250K a month? I would say, dude, just triple what you're currently doing. That would be for sure my bet because you're keeping the customers, you have gross profit that's there and it'll just continue to stack. That would be my, like, if we had to bet.

But if you're like, I want to get to, you know, 20 million a year or something like, I don't know what your goals. I should have asked that earlier. What are your goals? That's my goal. I'm trying to get to like 10, 20. Yeah, then I think you just need, you're gonna, you just want to get, you want to get paid more per.

And it's the same number, it's the same level of more, yeah. Yeah. I mean, like, you could do more, but then we'd be asking the question, okay, how do we go from your current outreach level volume to like, how do we truly, and I mean this truly, like,

how do we actually do 10 to 50 times the outreach? Like, you could do that, and that would be still probably less risk. It's not feasible with this target market. Okay, well, then if that's that, then if we go metrics and then market, which is the next M, right? then I would rather go construction that's bigger whales

if that's the market that you feel better with. I don't normally say that, but I think that it's probably what makes sense. And here's the great part. If you do it and you just fall flat on your face and you find out something that actually makes construction suck, you can always just go back to the college and then say, okay, well, my for sure path of growing this business

is like I will 10x my outreach. That is your for sure path. You can always go back and do that. But if you have an opportunity where you can get, Literally, you're talking about 50 short orders versus 5,000. It's 100x leverage. Then I'm like, I really want to look at something like that. Yeah, that would be tense.

Cool. And I guess, like, I just need to treat it as, like, a test. Like, I don't need to, like, shut down my business and start doing construction. No, God, no. You know, start building out another channel. Yeah. I don't normally say this. But when I see 100x difference and you're at the size you're at, I'd rather you look there.

Yeah. Yeah, bro. That's what I'm thinking. I'm like, I've been thinking the same thing you're saying, but I'm like, oh, this goes against all the advice. I know. I mean, that's why you call. That's over here.

Cool. Say all right? Sweet. Yeah. That's what I'm going to do then. Just don't burn down the existing business. Have your operator still run it, make sure it's still good. The things that you want to make sure that you want to validate for the new market is you want to make sure as fast as possible that they reorder.

As long as you have that, then you're going to have revenue retention. You're good to go. Yeah, that makes sense. I mean, okay, let me ask you this. This is, when I view this. business like the reason that we're able to penetrate the college market so well is because you know we target all of our marketing around that like if you go to our website that that's the avatar we're trying to serve yeah i've considered basically building out maybe have like different websites for

different niches so like i just replicate everything we did for college but into construction and kind of serve a whole other avatar i don't know if that makes sense but like build a customer journey around them. And I just, I don't know if that's maybe like not the smartest way to scale is doing like more. No, I don't want you to do like many different verticals. I definitely, no, no, I want you to commit to one of these things. And so we're like this is a potential 100 X in terms of leverage for this type of avatar, which is the only, like if you were like there were three times as much, I'd be like screw it, dude, just do more of the college thing. When you said 50,000 in order versus 1500, like that is a very big difference.

and it's the same level of work for you. So at that point, that's why I'm like, it is only because of the unique characteristics of that thing. The only other thing that we'd want to make sure is that you have revenue retention there. Once you have that, there's more than enough construction firms for you get to 20 million here.

No question. Yeah, 100%. Okay. Yeah, that makes sense. All right, rock and roll. But don't spread it out. Like, focus my... Yes.

Yeah, I don't want you to have like 100 verticals. That's not the point of you. Like, you knew colleges. Like, every one of these ones is going to have different nuances, different acquisition things, different sales, like, you have to learn all that stuff again.

But like, I'm only kind of like signing off on this because of the crazy difference in value and the virtually no difference in operational effort. So it's like you don't have to relearn how to be a middleman for sure ordering. Right. It's like it's the same thing. We're just targeting a different person. And we only have to figure out one thing, which is how to acquire that customer versus the other. And once we have that, the rest of the business works the same.

We make, you know, 20, 30, 40 times more. That's why I'm saying I think it makes sense. Yeah, that's exactly right. that is the only difference. All right, cool, man. That's perfect. That's a game plan. All right, rock and roll.

Appreciate you, man.