The Game with Alex Hormozi - The EASIEST Mistake to Make in Business-Changing Tactics vs Execution | Ep 210

Episode Date: May 29, 2020

The job of the boss is motivation and training. Today, Alex (@AlexHormozi) shares with us one of the easiest mistakes an entrepreneur does when it comes to tactics vs. execution and how you can change your mindset around this mistake. At the end of the day, you'll really begin to like truly internalize how important execution and operations are.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - Change tactics when results are not as expected.(2:04) - Problems often arise from execution and people.(3:26) - Scaling business requires replicating success in others.(4:03) - Consistent drilling prevents forgetting and loss of priority.(8:16) - Ensure they do what they should, it's just boring work.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

99% of the time, most tactics work. It's just that the execution is where it gets lost. Welcome to the Jim Secrets podcast where you talk about how to get more customers, how to make more per customer, and how to keep them longer, and the many failures and lessons that we have learned along the way. I hope you enjoy and subscribe. What's going on? Everyone, happy Thursday. I actually had this on my mind last night to talk to you about,

which is the easiest mistake in business and one of the hardest decisions that you have to encounter in entrepreneurship and it's the juxtaposition between strategy and tactics or said differently between tactics and execution all right and so just for for sake of clarity when i'm saying tactics i'm talking about what you're trying to do to accomplish something right and then the execution is whether or not it's being done the way as intended right and so one of the hardest parts of entrepreneurship and I think one of the reasons that especially earlier on in my you know entrepreneurial career and I still and I still do it constantly all right is is looking at a situation and

then not getting the result that you were hoping for and then changing the tactics right because like let's say let's say you're trying to retain people right like or or you're trying to sell people whatever it is right and so that's that's that's the goal all right and you say hey we're going to do phone sales right and so you know you write a script and then you you know give it to your team and you're like all right we're going to do phone sales and then a week later phone sales aren't happening now and then you assume as the entrepreneur oh i must have provided the wrong strategy the wrong tactics to my people right and so then what do you do you change it right and the thing is and this is the hardest part like this is so hard i struggle with this

all the time that's why i wanted to make this video i was really pumped about it the hardest part is that 99% of the time most tactics work it's just that the execution is where it gets lost all right so i'm going to say this again all right the reason that you're not getting the outcome from the tactics that you employed for whatever the goal was whether it's retaining customers whether it's selling whether it's getting more reviews whether it's getting more leads right the strategy is usually not wrong right what you're going about your idea most the time is pretty sound because most of us make pretty common sense decisions I think a lot of the time and we think it's because we're doing it

that we made the wrong call that it's not working when really it's not being executed the way it was supposed to be executed and so that's where 90% 95% 99% of the errors that happen in my business are things that are not executed properly right, a sales script that's not done right. It's not done with the correct tonality. It's not done. It's not executed in a timely manner, right?

The right questions are not being asked. To the same degree if you're retaining people, when your coaches are reaching out to them, are they doing it on a regular cadence? Are they doing it with the tonality and intention that you know they should be having? Now, when you initially, and that's why the hardest part of business stuff,

especially as you scale, is people, right? It's operations. The skill set of learning how to market and sell typically is one of the first ones you acquire as an entrepreneur. But after that, being able to scale the business comes down to your ability to repeat that result in other people. And so then what happens is you start taking whatever data they give you and taking it as truth. But most of the time, I'm not saying they're lying. I'm saying they just don't know any better, which is why it's so essential for most entrepreneurs to acquire so many skills so that we know how to operate it correctly, right?

How we know how to do the thing we're trying to teach correctly because then you can spot when someone's doing it incorrectly. Now the hard part is time, right? How do I QA, right? How do I, you know, quality assurance? How do I double check that each of these aspects of my business are being executed properly, right? And that's where having consistent,

like that's why the communication cadence of when you're talking to your direct reports, when you're talking to your company and then the drills that you have them do like if you're not drilling your team on the things that they need to be learning and repeating on a consistent basis they will forget they will stop thinking about it right they will stop prioritizing because they perceive that you're no longer prioritizing if you don't talk about it they think it's no longer a thing right when you are just assuming it's being done right and they're assuming it's no longer important which is why you're not talking about it which is why it gets so boring as

an entrepreneur because you feel like you're repeating yourself all the time and it drives you nuts because you don't like doing the same thing over again over again you like doing new things because that's what made you an entrepreneur right but the thing that gets you from zero to one is not the thing gets from one to ten right and doing that getting from one to 10 is getting 10 people to do the same thing consistently over and over again and that is hard hey mose initiation quick break just to let you know that we've been starting to post on LinkedIn and want to connect with you all right so send me a connection request and note letting me know that you listen to the show and I will accept it. There's anyone you think that we should be connected with

tag them in one of my or layless posts and I will give you all the love in the world. All right so let's get back to the show. Right and so what happens is you hire one or two people it works okay you've been repeating yourself and you're like great I cracked the code then you hire more people and then all of a sudden something stops happening you're like what's going on and they're like well the marketplace is different now well the blah blah blah is different and so then you assume that you have to change your strategy you have to change how you're doing things right when in fact you just have to get back in roll up your sleeves do the boring work repeat yourself again make sure

that the process is being followed as intended as you wanted it to be done and you can create training programs for people just like you do for fitness right like you can create training programs for sales like this is what you're going to do for the first 30 minutes a day this we're going to do the second 30 minutes what i want you to do is let me know when you're doing this and this every day that's what you need to tell me right and what happens is then they create this consistent case and they know that you're paying attention, right? And these are the little systems that have to happen in order to maintain excellence on a consistent basis. And I'm by no means saying that we are perfect or anywhere close to it, right? But I'm saying these are some of the things that I've found have caused so much mental duress for me

and for my employees because I changed things too frequently because I assumed the information I was being given was based on perfect execution when in fact it was just not being executed well. And most times you don't need to change anything at all. You just need to go in and put attention on the process, make sure it's being adhered to, re-drill, retrain the team, re-motivate them on why it's important, and then typically you'll get the outcome. Like, I can't tell you the amount of times we've made no changes to sales scripts and then we just like make sure it's being followed or really just read through testimonials again, reconvict the team and then sales picks up overnight, right? Overnight. So it wasn't a lack of skill set. It was just lack of adhering to the process. It was lack of execution.

And so Andy Grover, I don't have his book around me, but high output management. He says the job of the boss is motivation and training. That's it. That's how he defined it. The only thing I added was communication because they need to know what you want them to do. And sometimes they don't know. Or they think that they know you both are working on different game plans, right? I add that in because I think it's a precursor to those two things, but assuming they know what you want them to do, either they don't know how to do it or they're not motivated to do it.

And so that is 99% of time what you have to do and it's not fun. It's not exciting. It's not new. It's not different. But I can tell you every time you get it in this spot, right? And this is what 90% of the stuff that I get on our questions on our daily call when I have with our clients is questions about like, well, this was the intended outcome. and it's not happening, so what should I change? And typically, you don't need to change anything. You need to make sure that they're doing what they're supposed to be doing. And that just takes the boring work of looking and examining and listening to call recordings and listening to onboardings and watching the footage that you have from your cameras for the

workouts inside of your facility to see if the energy of the workouts is there, to see if they're making sure they're doing the announcements every day, make sure they're doing all the stuff you need them to do following the checklist, right? And I just want to save you so much pain and suffering for you and for your team from you having the whiplash or them having whiplash from you constantly changing this. Like, man, he's always trying to change stuff. And it's usually just because it's not being executed right. And so if I can give you just one stopgap or just get you to take one breath before making a huge change in your business and just step back and say like, why don't I examine first to make sure that this is being executed the way I intended? it before making a change. And I can virtually guarantee you that you will save so much time and effort.

Your team will pick up its effectiveness way faster most times. And then you'll really begin to like truly internalize how important execution and operations is to scale a company. So anyways, I know that's not the sexy stuff, but that's the real stuff of how business to scale. And I hope you found value in that. And if you did, drop a like or a comment. And if you did not, then sorry.

but otherwise have an amazing Thursday and i'll catch you guys on flip side keep executing and i'll catch you guys soon bye