The Game with Alex Hormozi - The Easiest Way to Make More Money With the Same Audience. Hormozi Hotline | Ep 924

Episode Date: December 24, 2025

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? ⁠⁠Click here.⁠⁠Follow Alex Hormozi’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

Hermosie hotline, coming in hot. There we go. Spicy. Here's Summit. If you only need meta ads, what would you do faster to make 10K only with one type of average method? Well, then just use meta ads, dude. If you're only good at that, then just use the thing that you're good at.

Okay, loose foot blitos. 15 to 20,000 month YouTube business. Okay, a podcast about soccer in Spanish. Awesome, dude. Congrats. I've been making the same amount per year. I've been focusing on the content and not on the business. How can I scale this up?

Okay. So I'm going to bet that you probably have, so I actually don't know what your monetization vehicle is. So I don't know if you're doing sponsorships or if it's ad revenue. I'm going to guess that it's one of those two things because just the way you described it, if you were selling something,

you probably would have mentioned your product. So I'm going to assume that you don't have a product and that you were just basically a media business, which there's nothing wrong with that. So if you want to, so think about it like this. There's a couple ways you can grow the business. Number one is that you can sell, more media spots. That's the easiest thing you could do to grow the business. So that would be

like outreach to other people who have, who buy media in your type of business and are willing to buy more ad spots. That's like thing one. That's going to be capped though based on the amount of eyeballs and impressions that you're getting. But that would be like the fastest lever. The second thing that would take a little bit longer would be like, I'm going to keep what I have and then just going to expand my channel so I can charge more with the ones that I've got. That'd be the second way. The third way is, and this is a smart cookie way of doing it, is it depends on how much getting in the game you want to be, right? And so when you have a media business, like you do,

I see this as this big continuum of risk and reward. Okay? So if you want, you know, low risk here, and then you've got high risk and potentially higher reward, you're on this side. And I'll walk you through the options that you have besides what I just outlined. So the lowest risk thing that you can do

is you can just be an affiliate, which means that you send traffic, and you get paid after the sale. That is the single easiest thing you can do. The next thing you can do is you can do media sponsorships, which is what you're doing. So now you're saying, hey, I wanna get paid no matter what, I don't care what your outcomes are, okay?

Oops, let's just say, shit, whatever, you get the idea. Media sponsors. The next level that you can think about is you can do white label, okay? Which means that you can go and find a product that you like, you can drop ship it, or you can, like, You're not manufacturing anything like that,

but you white label it and you put your brand on it and people buy it from your channel. The next thing you can do is you can do a minority deal, which is where you find an existing product that you like a lot. So maybe it's one of your bigger sponsors and say, hey, I will make this more exclusive for me, but I want some points of equity.

I want sort of royalty or rev shear on what I can bring you. And so that gives you a nice mix of upside today and upside down the line. And you trade some sort of exclusivity with that. Now, you don't have to do exclusivity. Obviously, depends on the size of your brand. But those are things that you could explore. Now, the last and most risky, but highest reward, would be you own 100%.

Right? So you actually just, you build your own product or service, and you have free advertising from your existing media business to go sell that. But I'm going to warn you, that's getting into the game. Like you're getting into the business of business. And so these two are significantly easier. This one is pretty easy too. I might flip these.

So like one, two, and minority deal, you basically just keep making media and you just change the economics of how you make media. White labeling and you owning your own thing are you really getting into the game of business. You owning a product that you can sell will for sure be the thing that can get you the most money. It's also a distraction if you don't have the resources. Cool. So hopefully they give you a little bit of outline in terms of like how you can think through how to make more with the existing thing you have. but the easiest things here is more eyeballs. If you're already just like, I don't want to change anything,

just get more eyeballs, make more media, or increased sponsors. That would be the easiest fastest that you could do. All right, cool. So with that, Hermosie Hotline, Craig, welcome to the show, welcome to the channel. You guys digging this live stream stuff? I think this is fun. This is so much more fun for them. For increased sponsors.

Okay. Craig. That would be the easiest guy. Mute me in the back? I did. You don't sound like Craig. Oh, I'm Corinne. Corinne, okay?

Rock and roll. Well, Corinne, tell me about the business. Okay. Okay, so you're doing 83K a month, right? 83K a month. Your ad spend is 3K per month. Got it. You're an influencer.

Okay, let's say, GLP1. Okay, so you're doing, you're doing, got it. Okay, cool, and then your constraint is attribution issue. All right, so, so you're doing $83,000 a long, good for you. Okay, so what's profit on that right now? So, let's see, we can't, I'm like nervous. We came to do scaling workshop and it's not all, it's not all QLP1, but overall our business,

let's see, a couple months ago was the revenue was 856 and then 389 and then the it was 544-9-0-1. 856 was a few months ago or like last year the last 12 months okay got it I was like girl what happened okay got it so so so you're going up you're at 83 you're a million dollar run rate fine so what's the issue so you have your audience you solicit the audience to go buy gLP one stuff do you have an affiliate or so are you basically acting as an affiliate to somebody else correct I acted as an affiliate to lots of different brands this is the one that we get paid back on the quick so that's why we're trying to run ads.

Yeah. But our ads, the meta thinks that we're not converting because we can't actually hook up to their back end. Word. Okay, so you would need, you just need ad, do you have software for ad attribution? No.

Yeah, just literally hook, like this is a one-time setup. It'll probably cost you between, Lewis, what's the range for, like, ad tracking software cost? Yeah, it'll be like, call it like on the low side, like maybe 500 to 1,000, and then it kind of tends to scale up with your spent level. So it'll probably be a thousand-ish call it, but sometimes more to get the attribution. So what it'll do is it'll then feed back the data to Facebook so that you can get a conversion mechanism in place and just like shorten the loop. But that's like a Google search

on YouTube and how to set it up. And most of those are B2B SaaS, so they'll have some sort of concierge that'll do the setup with you. Like super solvable. Okay, even if I don't own the GLP1 company. See, that's a little harder. That's a little harder if you don't own that. Now, they still might be willing to install your pixel on their page if you're like a big affiliate for them. Okay, because that's been our eternal struggle since like...

Yeah, I would just ask, I'd be like, hey, I want to spend money to advertise your product. Can you install my pixel on your page? A lot of people are willing to do that. If you're going to send me money, it's like, sure. Go for it. Okay. Okay. Is there any other workaround as an influencer?

Well, let me give you one more detail on this. You can have them clone the page, right? So that's not like you're not getting their data or anything like that. So clone the page and make it Corin's page, right? So GLP1, 4 slash Corinne, or whatever. And that page is only for you, and then you install only your pixel on that page.

That way it's not like you're using their data or anything like that. So they'll probably be far more likely to do that with you. Okay. Okay. Beyond that though, yeah, as an influencer. So number one, get the text act. Number two, ask the people who you are doing this affiliate stuff if they'll just clone the page and install the pixel there so you can spend more money so you can make them more money.

The next thing, though, a third door, how big is the company that you're dealing with? How big? They've been in business for a little over a year, but she's been doing telehealth for 10 years. Okay, well, I was going for size of revenue. But what I would suggest, no, you're fine, worry about it. So what I would suggest doing is saying, hey, I'll make everything. ads for you and my normal affiliate commission what's your normal commission percentage for them 40% 40 right so I say hey I will do this deal with you where

you give me 20% instead of 40 but I'll make ads for you and you can run them okay and then they're fronting the cash and you get paid 20% and then you'll go back and forth there'll be negotiation but the end of day it's free money for you yeah I don't know if they'll do that because it's like a direct sales company So if they do it for one person, I have to do it for everyone. They don't have to do it for everybody. They can say that something that they unlock after you do, you know, you, hey, if you make us $50,000 a month and you have a larger getting following, we'll put money behind ads. Okay. I mean, I would do that as a business owner. Like if you have a massive audience of the types of customers that I have, like, sure, like I'll spend the money and like the beautiful part for you is that you're going to get your brand more recognized, right? So you're going to get free exposure. You're going to get paid to do it. But it makes sense for them because your ads for sure,

will decrease CAQ by more than 20% than their standard whatever ads they have. Okay. Right? So that's door three. Door one is obviously like, just clone the page, get ad tracking set up,

and then you can run your ads. That's like, that's the super easy one. Okay. All right. I feel like you do that. Yeah. All right, rock and roll. This was fun.

Let's do this again. Okay. Thank you. You bet. All right. All right, talk's good great. Okay. coach, you get my clients from YouTube. I post one long form in four to five shorts. By the way,

excellent framing for this. Like everyone modeled Toshana. How can I scale my business to 10,000 a month? I get about five to 10 leads a month. Okay. So I'm going to guess that the content itself is not good enough, number one. And I don't know anything about you. So I literally just saw a tiny little icon. I'm going to say something that's going to be borderline, borderline. It'll be borderline. All right. So my team can't stop me, right? Because this is live. to deal with it. So I'll, you know what? I won't make this about you. I'll tell you a story. So a friend of mine, obviously I come from the fitness world, so I know I do something out about this, was in the fitness space and he was, you know, listening to all the people and making content and doing

the stuff. And he wasn't as consistent as he should be, but like he was doing stuff. And the big issue, when I was talking to him, I was like, bro, you don't look in shape. You're not in shape. And so I don't know if that's your situation. Now, you have to like look in the mirror quite literally, and be like, do I have a body that people aspire to have? And like, I told, you know, this particular individual, I said, you got to go pro, man. I was like, if you want to be a professional, I was like, you got to look like this is what you do, like full time. Like, like you go and, like, this is not, this is not negotiable. And so every business has this type of thing. It's like, if you're a web design business and you have a terrible website, like that, sometimes it's the big

obvious thing. So I'll say, number one, I would look there. Number two, if you're getting five, to 10 leads a month and you're making one long one long form a day and then four to five short today was that what it was that's a lot that's a lot of content to only have five to 10 leads a month so I don't know what your view count is on your videos but you can you probably need to make better content that's like the absolute simplest thing is like you just need to make way better content number one I guess that's number two get in shape number one number two make better content number three you might not be soliciting your audience so one of the easiest things you can do I mentioned this earlier is like you can have people just directly DM you on

Instagram and if your content is wholly on YouTube then you need to direct them to a platform where you can more easily have a conversation right conversions happen conversations all right and so I would say send them to a calendar or put a calendar link for people to just book a call straight with you so I don't know how you're collecting leads but if it's like an opt-in or something like that like you can probably just put a straight calendar link on all the places that you make content. So there's five if you're on YouTube. So you've got your profile bio, number one.

Number two, you've got your pinned comment underneath of every single one of your videos. Number three, you have your description, which you want to make sure that it's the first line with the link with some sort of big reason to why they should click it. Number four is going to be community posts on YouTube,

like you should post your community posts. And number five is you got in video. So a third of the way through a video, you make a quick call to action to whatever it is, might be like, hey, by the way, if you like this, then you might want to come, you know, buy more of my stuff or work with me directly, whatever it is. And I would say if you're in the fitness world,

then I would make my CTAs around personalization and accountability. That's the number, you know, one and two things that people want when they're trying to lose weight is they want to be personalized to them and they want accountability. So like, what can someone not get from free internet content? They're not sure if this is right for them, where that's personalized for their specific needs and they want somebody to, like, call them up and be like, hey, stop being, stop being, trying to keep this PC.

Stop being a, stop being a, man, I have so many words that are just not good. A rotund individual. Stop being a fatty, all right? They need to tell, you need to hear that, right? That's what they need to hear. I'm not saying that's what you would say, obviously. But they want somebody who's going to hold them down. Okay.

So with that being said, let's rock and roll to, to let's, let's, let's, see if Craig, let's see if Craig will pick up this time. So Craig, welcome to a hotline. Oh, Alex. What's up, dude? 18,000 dollars, 18,000 a month, right? That's where we're at. 18K per month. Adspin is zero. Okay, got it. Industry is digital service, you know, SEO. Got it? Yes. Yes. Yeah. And you're selling to e-commerce? Yes, we are. Okay. In the e-commerce brands trying to. So basically, business is about a year old. And, and we've got like my best friend is a really good web developer we joined forces started like using his network to get clients so we've done around $25,000 in the last 12 months.

We've proud to say we've never had a client churn but we're kind of like a glorified tech support department. So what's pretty one with a credit card and a false? What's price point? Price point. We're basically billing hourly at the moment. I'm putting together like an offer funnel and everything. Don't do that.

It's like, what's, so what, okay, so what are you, what are you billing right now on average? Um, like 50 pounds in our say, so like $70 or so. Right. It's just you and him trying to. And with one other full-time developer, a few freelancers and everything. So we do offer like, you know, we do SEO. We do good web development, PPC and some CRO stuff. It's kind of like we need to really rein in on our ideal avatar.

I kind of, I feel a bit silly because you've already. show me what to do I need to go maybe mine and get a ton of weeds get them get our ideal avatar but well you do need to change your offer you can speak to you so you do need to change the yeah yeah the offer for sure we need an offer we don't know if people were doing 30 to 100 000 a month right yeah well that's the target audience some of somewhere a bit smaller but yeah well whatever I mean you do I don't have you just heard I had who'd I have on earlier I had Liz, I think, Liz is doing $600,000 a month doing mini-chat automation, and she's selling to e-commerce owners doing $25,000 a month. And she's selling $6K a month.

Right, yeah. You're selling like $100 a month. Yeah, underpriced. Yeah, you're wildly underpriced. But we have to tweak the offer and the pricing together. So I would want to say, like, can we say like, we'll get, you know, we'll replace 10% or 20% of your traffic with SEO within a year. and our services are, I don't know, starter, $2,500, $3,500 a month just to like get going. Yeah, yeah, I have an offer I'm starting to pitch on cold outreach if I can run that by you. Okay.

Yeah, so, I mean, basically, SEO industry is like really commoditized by retainers. So I'm trying to just ramp up cold outreach and basically offer people like a free personal I thought it as a lead lead magnet. So I'll show them where their competitors are ranking, where they're ranking and what they're missing out on. They'll give them a personalized loom, sort of showing them how to improve. And then we're going to do like a 28-day sprint to basically fully optimize the website as much as we can, try and get them as many wins as we can in the first 28 days. I wouldn't use the word audit. For the guarantee.

Yeah, I wouldn't use the word audit because I think that sounds boring and not fun. So I would say, like, look at, like, we will find you at least seven revenue opportunities that you can set up within the next three days for free. Gotcha. Okay. And then you walk them through it. Yeah, way better. You walk them through it and say hey you can do this on your own turn it over to you know a web company or we'll do it for you Gotcha and I was thinking like a in terms of like a guarantee I was thinking maybe like we refunded sort of 25% or cost like our profit margin something like that

Yeah, that's fine Yeah, it's I'm trying to make it more compelling, but I I think SEO the tricky industry to sell right now. Yeah, I mean the thing is it takes time for SEO to work yeah well i mean we we can do a lot in in like four weeks and just show them like initial wins and trying to i'm trying to build the trust because you know everyone's got a million i seeo guys in there in their in their ops just like hey you know can you can you do yeah heard can you do can you like guarantee around rankings like we'll get you in the top 10 or in the first page or something it is tricky because it's like we could do everything right giggle changes they're

about them and and you know their their site goes down so i try and pitch it as like we're going to stack the odds in your favor. But yeah, it's hard to guarantee results, I guess. We could guarantee page speed, but I mean, that's not really the B-all end all of a business. No. Can you do anything around just traffic, not necessarily ranks? I mean, potentially. Yeah, I mean, I like the seven revenue, like if I'm just keeping it simple, I think seven revenue opportunities, we're going to unlock these things, this is our price. You don't have to worry about guarantee or anything like that for now. Gotcha.

Okay, so just like one time, one time can I lead magnate, here you go. And hopefully from there, book a call, maybe go into like this sprint. Yeah, I mean, I would say like, here's what it is. We can implement this in your business. Do you want to implement your business? Great. And so if you want, have you read the Money Models book? Yeah, yeah, yeah.

Yeah, I would use a waive fee offer for you. Okay. So for everyone who's watching online, all on this. And so a waive fee offer is the last offer, I think, in the continuity section. And so when you have a business that takes time for someone to get started, you do an A-B, and you say, hey, option one, you keep flexibility, right? And so you say, hey, it's, you know, $25,000, and then it's $5,000 a month after that. Or I'll waive the $25, and it's $5,000 a month, but you've got to stick for a year because it takes time for the SEO to work. And the good news is that if we haven't made progress within the 90 days, you can get out.

That would be my second dollar. Cool? Like that way, it's like you don't feel like you're going to, like, but in 90 days, if we haven't, like you know what to insert here. But if we have an X within 90 days, then we'll let you out of the contract. So instead of the guarantee is that we can let you out the contract without having to pay the wave fee exit. But if we hit our thing, then you got to pay that to get out because that would have been the flexibility price. Okay, gotcha. cool that makes a lot of sense appreciate it yeah okay cool all right and just to take a second

i just i always thought if we ever spoke i just want to thank you for for everything that you and Trevor have done into drilling everything down into a way that we can all understand because yeah when it when it's like when i'm overwhelmed and i'm overthinking it really helps so much to to be reminded as an input equation at the end of the day well i'm happy to hear it man yeah thank you you're awesome all you all right all right i'd say it for everyone online about page 153 inside the offer excuse me money models book all right so this is the last part of the continuity offers that's the way fee structure I was just talking about okay let's do let's get cookie with it okay Andre file okay so I run an AI cold

email all right so just give me one that I can you can pause it somewhere so I can read it pause it anywhere just so I can read okay hold on just someone pause it Thank you. Okay. So why? Okay, let's have a beauty salon. Okay. Alba's Tube. I have a beauty salon in Romania. Most money come in for permanent hair removal. The rest of people pay me rent. How can I scale it? Okay. Permanent hair removal. Oh, Jesus. I was thinking like, I was thinking like, I was like, who is paid for this? Body hair. Got it. Okay. How, how can I scale it? I find it difficult to get customers and my costs are high. Okay.

Most money from the rest of the people favorite. Okay, got it. So, I mean, I'm going to guess that you're, I'm not sure if you're running ads. You might be mispriced. But usually, like, this is something that I call pseudomedical, which is one of my favorite spaces to be in because you have so much pricing power. So I don't know the rules in Romania. I don't know if they're like super tough to do pseudo medical type procedures there.

And I probably won't try and translate U.S. prices to you guys. but like I'm guessing I'll just do a relative. So the cost of a generic haircut here is probably somewhere that I'm bit of like $75 if it's like the commoditized haircut price. And the cost of laser hair removal for a package, we'll call it like six to eight, will usually be like $2,500. And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like your hair stuff that you do

compared to your removal stuff, that might give you an idea of maybe that you're mispriced within Romania. Secondarily, I think this is a super visual in terms of the nature of what you sell in terms of before and afters. And so I think organic Instagram for sure will be like monster for you. And given how small remit is, I think that that actually might work pretty well. So I would go organic first with before and afters. It's like easy to do. Google AdSense would be the second thing in terms of speed.

Well, Google Ads will be faster than posting. And then the third is that I would run meta ads. That would be my like three-pronged approach. So it's like we probably have to change the price. You probably need to sell bundles, not sessions. You need to make sure that your price appropriately. And then give it all of that. Then we use those three marketing charges.

Cool. All right.