The Game with Alex Hormozi - The M.A.G.I.C Offer Formula | Ep 562

Episode Date: July 13, 2023

“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container(3:52) - Use the M.A.G.I.C formula to make quick headline variations(6:04) - Local B2C marketing requires changing headlines frequentlyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was October 16, 2020)

This is what's going to keep them popping and continue to convert. And what happens is you don't have to change the back end, right? You don't have to change the actual business model and how you make money. It's just changing the front end. The wealthiest people in the world see business as a game. This podcast, The Game, is my attempt at documenting the lessons I've learned on my way to building Acquisition.com into a billion dollar portfolio. My hope is that you use the lessons to grow your business and maybe someday soon,

partner with us to get to $100 million and beyond. I hope you share and enjoy. Super pumped to make this podcast for you. I have so many things that I've wanted to share. with everyone because I'm writing this book and I just finished it yesterday. I'm still working on the title, but basically it's going to be about how to make magical offers. So offers so good that people feel stupid saying no. And I walk through the different modization structures that we've discovered over our time and a lot of the magical offers that created the businesses that we have.

So one of the subsections of a subsection inside of this book is naming the actual offer. And so I figured I would make this for you guys because I see a lot of people struggling with making the offers, especially in local markets convert. Right. And so one of the key pieces, I think, for understanding the difference is you have the offer, like the monetization structure, which is behind the scenes, which is what you're going to sell and the person comes in, of the upsells. And then you have the naming convention, like what you're going to actually wrap around that to the general marketplace, right? And so over, you know, four years, you may not actually change the monetization structure of the business, but you may change the naming convention of the thing that you're showing to the marketplace 20 times, right?

And so the magic offer headline formula that I put together is actually an acronym to make it easy to remember, all right? So magic, M-A-G-I-C, right, stands for M, the magnet. So what's the magnetic reason why? someone's going to click, is it free? Is it discounted? Is it springtime? Like there's got to be a reason for why we're doing the offer. That's the M in magic. A is Avatar. So the Avatar is to know that it's specifically for them. So the idea is that we're trying to discriminate against everyone else. All right. So this would be like, you know, B Cave Mobs, right? Or dentists. These are like, you know, older dentists or dentists making over $20,000 a month, whatever, right? So that's going to be discriminatory in nature. So first is grabbing their attention with a magnetic reason why. And A is avatar. So you're you're discriminating against everyone else and just calling at your avatar.

G is the goal, right? What's the goal of this thing that we're marketing to them, right? If it's a, you know, pain free, is that the goal? This little black dress, the goal is, you know, filled up clinic, the goal. Like, what's the goal? Right. That's the G. The I is indicate a time interval.

You want to give them some sort of time interval that this is going to happen in, right? So 12 weeks, six months, 30 days, six hours, whatever it is, right? So it's the I is the interval of time. And then C is the container, right? So you have these four things. You got the thing that grabbed their attention, give them the reason why. You discriminated for exactly who you're looking for, which is the avatar, A. You gave them the goal that they're going to get really excited about.

G, you told them when it's going to happen, I, and then finally you have to package all that together into a container, right? And that's, I, in some, and sometimes I used to call it the power word, but I like using the word container because you're just kind of containing all these things in this word. So that's incubator, intensive, challenge, blueprint, system, sprint, kickoff, jumpstart, like all of those things are container words for the first four parts of this. And so when I'm looking at trying to make headlines for things or different variations of headlines, you might make 10 different variations. And if you use that acronym magic, right, the magnet, the avatar, the goal, the interval,

and the container, you'll be able to make quick variations of these things for the same offer in terms of the monetization structure to the marketplace. Real quick, guys, you guys already know that I don't run any ads on this and I don't sell anything. And so the only ask that I can ever have of you guys is that you help me spread the words. so we can out more entrepreneurs, make more money, feed their families, make better products, and have better experiences for their employees and customers. And the only way we do that is if you can rate and review and share this podcast. So the single thing that I has to do is you can just leave a review.

It'll take you 10 seconds or one type of the thumb. It would mean the absolute world to me. And more importantly, it may change the world with someone else. All right. And this will keep your ads fresh, right? This is what's going to keep them popping and continue to convert. And what happens is you don't have to change the best. back end, right? You don't have to change the actual business model and how you make money.

It's just changing the front end. And so with any of these things, the things especially that you're going to be switching will be the duration of time. It may be the goal and it may be the reason why, the magnet, right? Now, who you're calling out to the avatar, it's unlikely to change, but you want to be specific about what you're looking for. Within a local market, you might want to you might you might call out specific if you're calling out men versus women you're going to probably have different looking creative different looking funnels if you're calling those people out right if you're calling out men over 40 versus 20 year old guys very different creative very different copy very different everything right and so that business that you have or you might be serving might serve a

specific type of clientele or even if they don't you can sub segment out the type of clients in and then you'll have higher converting offers because to that discriminatory that specific avatar are this goal might be better than the goal for a 35-year-old mom, right? Very different. And so big picture in creating that formula, I like having acronyms that are easy to remember. And so match blah for, so magic headlines.

So magnetic, avatar is called out, goal, intention, sorry, interval, and then container, right? And so I have a nice cool little graphic that goes with it that's in the book. The book's like 320 pages right now, so I'm super excited about it. I think I'm going to love it. First people I've sent it to, maybe I'm, they said it was really good. And I'm pretty excited about because I think you guys will all immediately be able to make a lot more money.

The entire first half of the book is about basically creating the single offer. And then the second half of the book is all the tactics around monetization. The different ways you can weave in free, different ways you can weave in discount offers, and so drag as much cash as possible up front. So anyways, hope you guys dig that. I hope you guys write that down and use that for your creative teams when you guys are making offers, especially in a local marketplace. Like that's what I've said.

It's like if you're marketing nationally or marketing B2B, you don't need to vary the offers nearly as much. But when you're marketing B2C in like a local market, you've got to change headlines all the time. You know what I mean? You need to change headlines very frequently. A lot of times, you know, every 12 weeks, every every month sometimes you have to change the wrapper for the thing it's not that you're

changing the thing you're offering but you need to make sure that you're getting around banner blindness and so they're not like oh i've already seen this thing so anyways hope that was valid before you have that makes sense hope that gives you a easy contract to think through making headlines you don't need to use all five of them uh when you're making your headline because sometimes the headline can get long so in my in my thought process around this is or what i found useful is make it as short as possible but no shorter right ideally hit off hit all hit all all five, but if you feel like some of them get too long, then you can chop off one of them, one of the pieces.

An interesting example of this would be sometimes there are container words that kind of hit two needs. So like if I said a free six-week summer slim down, I've got free and summer, which are both kind of magnetory reason-why words. I've got six-week, which is the duration, right? And then slim-down. Slim-down is kind of both a goal, but it's also a container. And so words can be can have multiple uses within it.

And so I wouldn't need to have like container systems or like a lean down blueprint. Like it just would seem kind of duplicative. And so being selective about the words that you're choosing will ultimately allow you to have more brevity in the headline and make them punchier. And the extra bonus points that you get for this is if you can get any of those aspects to rhyme, it will count for two.