The Game with Alex Hormozi - The One The ONE Trait I Have Always Prioritized...and How to Balance the Dichotomies of Life | Ep 114

Episode Date: March 19, 2019

Beware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life and business. He emphasizes the importance of wisdom, self-awareness, and identifying one's bottleneck in order to prioritize and process information.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Reflection on the trait of wisdom(2:23) - The psychological binary and the biological continuum(7:35) - Branding and prioritizing business goals(9:31) - How to distinguish the right information for your business(11:12) - Prioritizing information for business growthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Going on everyone. And I have a little piece of concept that I want to make for you today. And it's something that's been on my mind for a few days. And it started with thinking about like dichotomies. So how we can have two opposing concepts that we're both in favor of, yet aren't necessarily applicable in a certain situation. And so I think this is the primary source of confusion that everyone has, especially in consuming information like on the internet, influencers, whatever, right?

It's like, well, what about this situation, right? And so what I want to do is give you an example in like the single trait that I have always, like if you look at my, oh, well, let me pull it up, my journal here. Every day, if you're just like, what is, what is Alex's goal for today? What is my word? And every day on my, on my, my, my, my, my, my, my, my, my, my, my, my, my, my, it's be wise. So since I've ever been writing things down and what my, internal goal is and what trait I want to embody to my team to Layla to the company. It's always to be wise.

And so what does that actually mean though? And I think that if you look at billionaires and the people that you try to aspire to be like like we do, the thing that got them there was how they process information, how does they make decisions? That's really it. Because if two people are put in similar situations and then one becomes a billionaire and the other person becomes a prison name, whatever, right? The point is, is that they're not.

made different decisions. And so how they process information and they took action on it is what differentiated them. That's it. And so for me, my wish is always that I have the best lens to process information. So it's like the wellspring that from there, every other decision you need to make in your life comes from. And the reason that I'm like, my goal for everyone who consumes this kind of like our stuff is that like you take everything in and then you ask, is this relevant to me? And whether it's our stuff, whether it's Gary, V stuff, whether it's Grant Cardone, whoever else, you know, stuff that you look at is, is this relevant to me? Right. And the majority of the time, like, it's difficult because one person can say,

we need to be just, right? We have to be just. We believe in justice, right? And you're like, yes, I believe in justice. And then two minutes later, you watch another piece of content and it says, I believe in mercy. I believe in empathizing with people's situations, right? And then who is right? Is it being just or is it being merciful? Is it being consistent or is it having variety and innovating? Right? Like where do you go? Because each of them is right, but the difference is context.

It's when, right? Like, do I need to make content every day or do I not need to make content? Well, it depends, right? It depends on where you are. And so the question is not like everyone wants right and wrong. Everyone wants the playbook that's do this and then this. but the reality of life is that it doesn't work that way, right? And so I think Trevor says something, Dr. Cashy,

that I think has been something that I absolutely love from like a thinking about concept standpoint. So he applied it to nutrition when he talks about the psychological binary but the biological continuum, which is like people like to think carbs are good, carbs are bad, right? I either ate over my calories or I ate under my calories. It's like either I hit my macros or I didn't hit my macros. But the reality is that like it's not are you diabetic or are you not diabetic or

are you not diabetic, but how diabetic are you? Right? And so like a lot of these things that we have, these traits and like these things that we're pursuing aren't like, should I make content or should I not make content? Should I coach my team or should I not coach my team? You don't mean like, like, it's not like that. It's just to what extent and in your current season, what makes the most sense? If right now you can't sell, it doesn't really matter if you have inbound inquiries because you don't know how to do anything with them. Right. And so it's can you prioritize what skill sets you need to learn in what order? Does that make sense? It's like, do I have the wisdom to know in my situation whether or not this information I'm taking in applies? Right. Like I am one of the, one of the

speeches I gave at the summit was about telling your stories, right? And how to create a weaponized community by by reinforcing the stories that made you who you are and made you make the decisions that you made and have created the value system that you now believe in and stand for, right? And so in what ways do you communicate that? There's a million ways to communicate that. That's in your day-to-day interactions with your trainers, coaches, team. That's in your day-to-day interactions with your clients. And then if you make content for those people inside of your group or whatever, then that would be that place. But, right? But if you don't have the fundamentals of business right, you don't even have those people to make that for yet, right? That's kind of the

point is like, can you prioritize, do you know the sequence of actions you need to take? And the thing is, is that no one person who's your consuming content from can tell that to you. And that's what makes life challenging and also exciting is like what do I do next and that's where the one wish that I've always had in my whole life is I want to be wise. It's like can I take this information and say like does this apply to me? Does this apply to me now? And is this something that is a continuum or is this something that's a dichotomy, right? Where it's seasonal.

There are times to be just. There are times to be merciful, right? And like, how do you balance that? Like, there are times to micromanage, and then there are times to step back. And so, like, the difficulty, and, like, I think Jack Willing, the title of his book is the dichotomy of leadership. I haven't read it, but I'm imagining it's probably about these topics, which is that, like, the reason leadership is challenging is because it isn't black and white.

It's gray. It's walking the middle path. And with everyone who's like, I want to be all in, because it's easy to be all in. Because when it's all in, you don't think about anything. max this out. Hey guys, real quick, if you're new to the podcast, I have a book on Amazon called $100 million offers that over 8,000 five-star reviews and it has almost a perfect score. You can get it for 99 cents on Kindle. The reason I bring it up is that I put over 1,000 hours into writing that book. And it's my biggest gift to our community. So it's my very shameless way of trying

to get you to like me more and ultimately make more dollars to that later on in your business career. I can potentially partner with you. So that's my give. Go check it out. Amazon and back to the show. But like that's not how business works. Business is gray. It's how can I be both, right? How can I be yes, right? Either or yes. Right?

How can I do that? And so I think the answer to that is wisdom. Is like, am I self aware enough to know where I'm at right now in my journey, in my path, to know what information that I need to put through my decision making system, right? That I process and weigh and prioritize information and see which one of these are relevant and which one do I need to act on today? right which is why I implore everyone who ever watches our stuff to identify your bottleneck right to identify your bottleneck because there are one million things that you can do there are a million things that

you should do to improve your business right like right now we are branded right a lot of people have noticed that like why wait although you did you said we shouldn't brand I think that most people who are watching this, like, is it contextual for you? Right? Right now, we didn't start doing this branding thing until we were at a $50 million run rate, right? And a lot of the people who have smaller businesses that did not grow as quickly focused really, really hard on that and talk about it all the time. The question is, is that the priority? For us, it was not. I'm not saying that that's necessarily right. I'm not saying it's wrong. I'm saying it depends. And in our context, It made sense for us to delay it because we had other priorities before that.

That made more sense with limited resources, both human and attention and money, right? Which one of these things will I do? And so it's easy to take things out of context and say, like, well, Alex said you should have a brand. No, I'm branding. I think there's a time to do that. And I think most people aren't there. Is there an exception? Always.

Right? Of course there is. Are you wise enough to understand the difference? That's my question for you, right? Do you get the difference? Right now, like, and I'm only saying this because, like, I think it was, I wouldn't even get into it. The point is, is like, can you, do you have the self-awareness to know when to apply the dichotomies, when to understand, like, where you sit on the continuum, right?

And can you prioritize the one thing that you need to do, which is why I hit on this so many times. like I get called up on by guys doing a lot of revenue. And they're like, how did you guys grow so fast? And a lot of times they're caught doing should do's. They're caught doing shiny object syndrome. So I'm going to start talking about that probably a little bit more. SOS, shiny object syndrome, which is like, it is so easy to distract entrepreneurs. It is so easy.

And like, the truth isn't sexy. Like, if I want to distract everyone, I would give them a new opportunity. That's what I would do. I give them a new opportunity and just sell them on that. Because new is always the high ground from a marketing standpoint to better. But the reality is that most times better is what's true. And so like most people just need to do the shit that they know they need to do and keep doing it and be consistent about it, right, rather than do something new. The thing is that new is exciting.

Better is not. More is not. Exciting. making more ads yet again is not exciting it's not but it is probably what you need to do right calling your leads again is not exciting you already called them but it is probably what you need to do right and so what thing in your business is bottlenecking you and do you have the wisdom to be able to shut out everything else despite the fact that the other things are also correct but may not be correct in your current situation your contextual

situation. And so like the only way that you will be able to move faster than everyone else is by understanding which of these zillion pieces of information that you're that are bombarding you is the right one for you to apply today. All right. And like so that's my wish for you. And that's the single trait that I that I remind myself every morning like I will be wise, which means I will look at all of these things that I should do and decide which of them is truly the thing that if applied and if applied consistently will make the biggest difference in my business. and then do it. And then don't look at anything else until that thing is completely systematized, right?

Like I tell everyone here, like, go make ads. Do I, like, was there a time where that was all that I focused on? Yes. Now I have a team that makes ads. So that process is still being done consistently, and then I've moved on the next piece, right? And so, like, if I did not have this locked in, I would not be branded. I would not be making content. I would not be doing these other things that you see me do

because there are other things that are higher priority that I did first. And that is my belief given our context and given our situation for how we've chosen to grow. And so, like, are there differences? Sure, we're B2B instead of B2C. But are there similarities? Maybe. That's up to you to figure out.

So anyways, hope you guys have an amazing Sunday. This is definitely more abstract. If you can take a moment to like this and comment on it, I think it's like, as there's, more information that comes out there, the searching through a prioritizing of information is what becomes more important. When the internet exploded, the first thing that became the most valuable was the thing that helped you search through it, which is Google, right? So as there's an explosion of information, the thing that then creates the most values, the thing that allows

you to start and prioritize it, which means for you, for us, for all of us, the thing that makes us more valuable is not the information we have access to it because we all have access information but it's like what filter are you processing it through so that you can understand and prioritize what's important and what's not today so anyways lots of love hope you guys have an amazing day like comment and share with a friend y'all are amazing and I'll get you guys on the flip side