The Game with Alex Hormozi - The Reasons Behind My Courses | Ep 334

Episode Date: October 7, 2021

Pass it on. Today, Alex (@AlexHormozi) talks about the reason behind his courses and why he believes in making these learning materials free for all.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:13) - The high cost of education and the mission to rebuild the middle class(1:23) - Announcing Acquisition.com's course and book series(2:40) - Why we're offering these resources(4:05) - The impact of entrepreneurship and giving back(5:45) - The entrepreneurial journey and legacyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

I wish Jeff Bezos would make a course, right, so we could actually learn from him. Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer than the many failures and lessons we have learned along the way. I hope you enjoy and subscribe. Have you ever wanted a course that you couldn't afford a $10,000 or a $25,000 mastermind or a $1,000, you know, a course or a seminar or anything like that, right? Or wondered like, man, I wish somebody, I wish Jeff Bezos would make a course, right, so we could actually learn from him. So I took a lot of that in considerations for those who don't know me. My name's Alex Formosia.

I own acquisition.com, which is a portfolio company that has $85 million a year in revenue. And just so you guys know, my entire raison d'est, right? My reason of being is to recreate the middle class in America. And the way that I want to do that is through education. Because I think the education right now, the entire college system, I think has failed most of us. And has saddled an entire generation with debt and has given them no value in exchange for their money. that they cannot even bankrupt themselves bankrupt themselves out of, which I think is ridiculous. But that being said, something has to be done for it.

And the reason all these gurus have exploded, right, on the internet, rightfully and unrightfully so, is because the demand for work and the demand for value and the demand for skill acquisition is always going to be there. And the question is, who can fulfill that need? And so I'm very proud to announce that as Acquisition.com, we've created a course and released our first book, which is about creating offers, which is the very, the fundamental way that you can create and make money is by selling someone something. And so before I can get into the skill of sales, before I can get into the skill of generating leads, which we've been able to do

across all of our entities, we have six companies that we own. The only way to do that, right, is to have an offer, right? Something that you can literally exchange and provide from, in exchange for money, right, a product. And so the first book will make making your product and selling that product significantly easier. All right. The second book and training course that goes along with it is run lead generation. The third is around money models, which is actually kind of the monetization structures that you'd use in your business so you can maximize profit. All right, the fourth and fifth book are going to be around sales. Sales is the actual, the one-on-one conversation, and the fifth book will be on sales teams. All right, so actually how to structure your team and

scale yourself so that multiple people can sell on your behalf and you can scale your business. the sixth book will be on how to increase lifetime value or lifetime gross profit for customer. There's six different ways that we've done that across all of our companies and we use a very structured format for doing so. And there's a lot more. There's more books and more courses that will come after that, but that's just kind of a taste of what is coming. And if you're, if you're wondering, like why am I, you know, why are we doing this? Why are we taking the time to do this? Well, first off, our company's cash flow our lives. I don't, I don't need to sell courses. I don't need to sell more coaching. I don't need to sell more masterminds or anything like that.

I genuinely just want more people to not have to suffer like we did for the first five, six years of our lives. And I've spent up at this point $750,000 on mentorships and coaching and masterminds and all that kind of stuff. And my goal is to provide you all the learnings and the application of those things in our companies as we have scaled them to you for free or at cost, right? And so I'm very, very proud to announce the first course is live. It's Acquisition.com. You don't have to opt in or anything like that. It's just a very, There's just there. You can just watch it and consume it and there's downloads and checklists that you can use automatically to make more money in your business and ultimately scale it and provide more value to your customers, which is why most people don't actually make money is that the thing that they sell isn't even that good. Right?

So, so I'll show you exactly how we've structured the offers that we have so we can create products that are attractive and that people want to buy, that people find a way to pay for, right? And I'll show you how to price in a premium market. So how you can charge more and you can differentiate yourself and how to pick the right niche and all of those things that are important before we even get to the same. selling aspect, right? And many people try to start selling and can't and don't see the success or not as much success as they want. And if you're a bigger business, right, how to start new product lines and new revenue categories within your existing business, all right? And so this is something that is a pure passion project for me. This is something I'm spending a lot of my time doing, is writing these books. So this is the first one, $100 million offers. At this time,

there's about a thousand books a day that are going out. And so we're, you know, they're 99 cents. All right, there's the, there's a digital form that's 99. I think the is just whatever the cost of this. I try to make these nice if you can if you to cover the cost of them. It's their their full color and everything inside. They're hard back. Um, there's also audio books which I can't set the price on. That's Amazon. So you can, you know, petition Jeffie B to, to make it free. I would. Um, but otherwise, that is what we are launching. That is why we are doing it. Um, I'd like to help as many entrepreneurs as humanly possible. Um, candidly just because I feel like very, I'm very fortunate. I was born in the United States. I was born in the United States. I was born in the

United States and I was born to a physician as a father. And because of that, I've been able to get a good education in terms of the fundamentals, in terms of reading, writing, math, all that kind of stuff. Hey guys, real quick, for those of you guys who are $100 million offers fans, I love you, I added in a lost chapter that has never been released. I'm releasing it now. Transparently, I'm doing that to build hype for $100 million leads. But you will have the unreleased chapter. It talks about your first avatar and how to segment customers to make more money. You can get it by going to acquisition.com forward slash leads. It's both free in exchange for your email so that I can email you when we launch $100 million leads

and so that you cannot miss out on it because last time I sold out for like eight straight weeks really fast. So that is my way of making sure that y'all get first dips. And I've been fortunate, right? I think I was born with a natural proclivity for this game of entrepreneurship. and I'd like to share as many of those things as I possibly can because I believe that when I die, it's all going to disappear anyways. And, you know, my wife and I just signed our will, which donates our entire state, which right now is probably between $60 and $80 million, depending on who's valuing our equity slices. And it's going to charitable funds. And so

I say all this because there's no marginal utility to money for me right now, besides just having some sort of scoreboard, which is going to disappear when I die anyways. And so that is my goal. And candidly, it just makes me feel better. So that's why I'm doing it. So anyways, I love you all. Mosy Nation, you are why we do this. You are everything that we stand for.

If you're an entrepreneur, you want to make a better difference in the world. You believe in capitalism like we do. You believe in exchanging value for value. Then you are our people. So love you all, appreciate you. That is what all of these courses that we have created are for. and I've made them for you. And hopefully, because they're 99 cents or free,

everywhere in the world, every entrepreneur should hopefully be able to get the training and education they need to equip them with the skills to be successful. So lots of love, keep being awesome, and I'll see you guys in all the trainings that we have.