The Game with Alex Hormozi - This Is How My Mentor Set Up My Wealth | Ep 361

Episode Date: January 11, 2022

Set yourself up for WEALTH! Today, Alex (@AlexHormozi) talks about the advice he got from his mentor on how to set up his entrepreneurship journey towards the path of success and wealth with insightfu...l tips!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:53) - Understanding risk in investments(2:30) - Key investment considerations: yield, tax, and capital preservation(4:38) - Strategic wealth allocation for entrepreneurs(9:11) - Leveraging indexes for low-risk, high-return investments(11:41) - The entrepreneur's approach to wealth managementFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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Starting point is 00:00:00 My mentor sold his company for $3 billion and I asked him, how should I set up my wealth? Welcome to the game where we talk about how to get more customers, how to make more per customer, and how to keep them longer, and the many failures and lessons we have learned along the way. I hope you enjoy and subscribe. My mentor sold his company for $3 billion and I asked him, how should I set up my wealth? In this video, when I talked about it is one of the many components that he broke down for me in terms of how I should set up my wealth and my investment as an entrepreneur. All right. And so everything I'm going to break down is based on what that conversation was and what he explained to me. All right? So right off the top, he was like, listen, there's only two things that you can do with your money. You can either buy stuff with it or you can lend it to people and get interest on it. That's it. All right? And so once you understand that those are the only two things you can do, then you can start analyzing your decisions appropriately. He's like from a risk perspective, all right? These are the ways that we decrease risk for the investments, especially if you're lending. The first is that we make sure that
Starting point is 00:01:01 you are the top of the cap stack. Cap stack just means the stack of capital. So if you have multiple people who are lending or own something, who gets preferential treatment? So a preferred creditor or somebody has preferred stock means that if something goes bad, that person gets paid out first, right? You can even have liquidation preferences.
Starting point is 00:01:19 I won't even get into that stuff. But if you're top of the cap stack, so for example, if you lose your job and you can't pay your mortgage anymore, the bank is the one who gets your house because they are the preferred creditor. So you don't get your house, your bank gets your house,
Starting point is 00:01:31 house. Even though you put money into it, the bank put money into it too, and they are the preferred creditor. So they get your house even though you lost the money, right? And so that is the first element of risk. The second one is like you want to be able to see at all times what's going on. And so that's called transparency. All right. So that's what kind of reporting do you have, what kind of relationship do you have, how clearly you know, how do you have access to the books? This is why publicly traded companies, for example, you have lots of transparency, right? So the second way you decrease risk is through transparency. The third is through liquidity. All right. So this is speed to money, or money transferring from money to money, right, is liquidity. And that means
Starting point is 00:02:06 that you can get in and out of position very easily or very quickly, or you can translate one asset into money and back into it very quickly. And that also is an element that decreased risk. If you have to hold on to something and you want to get rid of it and you can't, that means it's not that liquid, which means you're at higher risk, right? And so he's like, so this is what I'm thinking about when we're lending money. Now, the second thing is, what are we going to look at for the investment, right there's four pieces to what you need to look at for for all your investments the first is what is the yield right is this thing going to pay me month over month or month so for example if i bought crypto that's not going to pay me anything right what that's going to do is increase in value
Starting point is 00:02:47 or our hope is that it's going to increase in value that is one of those uh the greater full theory which is you buy and then you hope that there's somebody else in the future who's going to buy it for me for more money right and that's appreciation so you have equity growth the next is the the yield, which I mentioned earlier, which is do I get cash flow? So if I had a real estate property that would give me cash flow, if I owned a business, that would give me cash flow, whereas if I'm buying an asset and hoping it appreciates, like crypto or like gold or whatever, those would be things that we're hoping that increase in value. The next is, is it tax advantaged? And what I mean by that is, if you have two different investments and one of
Starting point is 00:03:18 them has a better tax structure based on laws, then that would be a better investment. So this is why it's a variable? Because if you can have two things and one of them has this characteristic, then it would make it a better investment, right? And is there ways that we can structure our investments so that we get a better tax treatment. And the answer is yes. Right. And then finally is preservation of capital, right? Which is how likely am I to lose my money, right? And what I was, what I can tell you is of all the guys that I know who are worth half a billion, a billion, this, this individual who sold his for three billion or more is that they are far more, far more. And they just repeat it over and over and over again. So if this is repetitive, then take it in because I've
Starting point is 00:03:55 been dealing with it, you know, on their side too, is that it's way. more about return of capital than return on capital. They're far more concerned with making sure that they keep their money than that they grow the money. And I think that having this defensive first strategy has been something that I've seen over and over and over and over again. And you listen to Charlie Munger and you listen to Warren Buffett, it's always never lose money, right? It's always never lose money.
Starting point is 00:04:19 And that's always the first and second thing that they're thinking about because any number, no matter how big it is multiplied by zero is still zero. So you can erase an entire lifetime of excellent decision. by one very poor decision, which is why mitigating downside is so important. And this preservation of capital kind of relates to these three things that I mentioned earlier. All right. So now that he laid this as the foundation, he's like, you're an entrepreneur, all right? And so you're going to have buckets of wealth. And this is how we're going to set it up for you.
Starting point is 00:04:48 All right. So the first is I have Acquisition.com, all right? Which is our portfolio company. That's where all of our companies sit in. All right. And so for those you don't know us, at the time of this making, we're doing about $85 million a year between our portfolio companies. All right.
Starting point is 00:05:02 And what happens is that cash, then cash flow is generated, right? Every day, every week, there's positive cash that's being generated from these businesses because those are the types of businesses that we like to work with. So we're not, there are businesses that generate, you know, losses for long periods of time. And then they try and sell later, like software companies tend to be in that. We own one software company. But the vast majority of our portfolios is asset-light high cash flow generating businesses. All right.
Starting point is 00:05:28 Now, there are three buckets that this cash goes into. The first and simplest bucket is indexes. And the reason we do this for us specifically is that they are passive. And they are truly passive. I don't have to worry about Coca-Cola and how it's going to run. I don't think about it. I'm not on their board meetings. I'm not giving them insight.
Starting point is 00:05:48 I let Uncle Warren do that for me. But indexes are the first probably first and 50% bucket for us. in terms of where our wealth is. And there's some advantages to indexes that I'm gonna share in a second that you get that most people don't know about. Especially people who don't have as much money yet. And that's what we're trying to solve with this channel here.
Starting point is 00:06:11 All right? So, indexes, and the reason we do this is because A, it's super passive and B, it's because I'm bullish on the long run that I think the economy's gonna go over the long term. And so I want to just preserve my capital and not have to think about it so I can immediately allocate the cash.
Starting point is 00:06:24 And this is something that people don't talk about. So if I can, allocate all my money almost immediately every single month, then I get so much more growth over my portfolio over my entire career because if every, let's say I only did real estate, for example, well, there's a time delay to allocate cash flow in real estate. You have to go find deals, you have to review the deals, and then you have to, you know, make your offers, secure the deal negotiate, and then you have to fund the deal, and then there's the whole escrow period. There's all this, there's time delay, right? And so during that period of time is when that money could have been
Starting point is 00:06:55 growing, but it's not, right? And so just from a, from a context of perspective for you, like the speed of allocating capital also can increase the returns. Now, I'm not saying do things in a rush, because one of our money rules is mistakes level rush decision. All right, so we don't want to do that.
Starting point is 00:07:09 But it's just that there is a mathematical component to allocating capital quickly. All right. Hey guys, love that you're listening to the podcast. If you ever want to have the video version of this, which usually has more effects, more visuals, more graphs, you know, drawn out stuff.
Starting point is 00:07:26 Sometimes it can help hit the brain centers in different ways. You can check on my YouTube channel. It's absolutely free. Go check that out if that's what you are into. And if not, keep enjoying the show. So indexes is our first big bucket here. The second big bucket is multi-family real estate. All right.
Starting point is 00:07:46 And the reason we do this, multi-specific, people are like, why don't you do single-family home? Because I have to buy like two houses a day if I was going to do single-family homes. Like just from the amount of cash flow that we generated. I'm not saying that to posture, I'm just saying realistically. Like it would become an entire business. Now we could do that. But then it would become a business.
Starting point is 00:08:02 but that's not my main business. This is my main business. Or here, running our portfolio company. So that's what I need to spending my time doing, not trying to buy homes and bird dogging and things like that. That's just not my thing. So I'd rather buy 300 units at a time and allocate our capital in that way.
Starting point is 00:08:16 Now, here's the specific reason for us why we use multi. Is that if you can design it yourself as a real estate professional, which is 750 hours or more per year, then you're able to take your depreciation of your assets, like buying a big real estate thing and depreciating it's your real estate thing,
Starting point is 00:08:31 and depreciating it's your regular income. So let's say I buy a building for $10 million, all right? And let's say I make $10 million this year. I'm just using simple math numbers, okay? Now, I might be able to take an accelerated depreciation of about 40% on this against my income. So this, now I only get taxed on $6 million. All right?
Starting point is 00:08:50 Here's why this is cool. Because the $4 million that I'm saving is probably going to save me about $1.8 million in taxes, and that goes straight to my net worth. That's $1.8 million that I can now put it in. indexes or I can put into building or whatever it is right and so because of that I actually am able to grow my wealth at even faster rate because this is tax advantage if you remember this guy right and so that is why we like multifamily now here's something cool that you may
Starting point is 00:09:14 may or may not have known about but when you're looking at indexes for example one of the things that's awesome about indexes is that you can actually loan money or get loans on your indexes at about one and a half percent all right that's crazy low interest rate And the reason is because it's a secured loan. And typically you can take about 50 to 60 percent of your indexes. So let's say I had $10 million here. I'm just using simple math. Then it means that I would be able to take $5 to $6 million of this and only pay
Starting point is 00:09:46 1.5% on that and I could buy real estate. I could buy whatever I felt like doing using that money and basically paying nothing on it. And so for context, 1% of $5 million is 50 grand. So you have $5 million. If I can't make $50,000 a year or $75,000 a year, if it's one and a half percent, on that money in a year, then I probably suck at investing and that's okay. But like, you get the idea here, right?
Starting point is 00:10:11 Like if I can make even 10% right on my $5 million, then I would make $500,000 and it would cost me $50 to $75,000 per year to carry that money, right? It's a great deal for me. And that is why I like indexes a lot too is because it actually allows us to still reinvest in the other things with super, super, super low cost. low risk money. All right. Now, the third bucket here is cash slash spec. All right. And technically cash and spec are different things, but I'm just going to put it here for for sake of explanation. And the reason he told me to put this here, he's like, there's always
Starting point is 00:10:46 going to be things. He's like, you're entrepreneurial, right? He's like, you're always going to have little deals that come up and you want to have some dry powder, which is the term they use, on the sidelines so that you can deploy that opportunistically, right? And like, for example, I think I recently told you guys about a $2.5 million debt note that we wrote that will probably make $300,000 or $400,000 on in about 90 days. So I'm going to give $2.5 million, and then they're going to hold it for 90 days, and then I'm going to get $300,000 or $400,000 back, plus my original money. And I only get those types of deals because I always have cash on me. And so people know that I always have decent amounts of cash. And so they will hit me up and be like, hey, can you fund this deal?
Starting point is 00:11:22 Can you underwrite this note or whatever it is? and because they know that I have a lot of capital on hand, I have these opportunities that come towards me, right? And so with that, I can generate, you know, pretty good returns on having this stuff. And I just like having me personally for my peace of mind having a certain amount of cash on the sidelines, right? And so this was the investment strategy that he outlined for us. This is kind of our wealth strategy in terms of big picture of how we allocate our money. So the money gets generated.
Starting point is 00:11:52 Boom, it goes here. We basically split it between indexes and money. multi-family. We can always use our indexes to generate more. We can usually take loans against that if we want to, if we want to deploy stuff and get even better returns or whatever. And then finally, we have our cash and speculative stuff. And I tend to have a little bit more cash because I am an entrepreneur. And because I'm an entrepreneur, I like to have that liquidity available to me at all times. All right. And you'll notice here that this is not a very high risk portfolio. And the reason, for that is because all of my my real net worth is being generated here, right? Oops, here we go. All my net worth is being generated in this bucket, right? This is where the vast majority of my net worth has been created in that, and that is where all my risk lies.
Starting point is 00:12:38 Now, you can make the argument, and this is what he made to me. He's like, it's not that high risk because you know what you're doing, right? He's like, and that's the easiest way to decrease your risk is to know, is like diversification is a hedge against ignorance, as Uncle Warren says. And so he's like, you know what you're doing here. And so it's not actually low risk, but it's still the vast majority of your net worth, which is why we can, quote, beat the market by a big amount because we're actively involved in each of these companies. We have niche expertise in these industries and we know how to grow them at a much, much, much, much faster rate than what the market does.
Starting point is 00:13:08 But this is much more a preservation of wealth strategy than a, especially these three buckets here, than a true true growth strategy. But this is how we set it up for me because I'm an entrepreneur and this is kind of how my risk looks in my life. And so, I hope you enjoyed this video. The reason that I make this video and the reason this channel exists is because we're trying to grow our portfolio to a billion dollars a year in revenue. And the only way we can do that is by reaching more entrepreneurs and helping them out and then hopefully gaining the opportunity to invest in their businesses. And for everyone else who is an entrepreneur, my goal is to help you grow your business and not sell you anything at all. So I've got something really cool that's coming out soon. I'm really excited about, spend a lot of time on it.
Starting point is 00:13:48 But I hope you guys got value in this video. I'll see you in the next vid. Keep being awesome. Thank you.

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