The Game with Alex Hormozi - What your parking space tells you about how good of a business owner you are...and your culture (and whether your team secretly doesn't care) 🚗=💰? | Ep 67

Episode Date: July 30, 2018

"If you can fix the broken windows, people stop committing crime." Today, Alex (@AlexHormozi) talks about how your parking space can tell you about the culture of your team and how it affects customer service. He emphasizes the importance of putting customers first and setting the right tone for exceptional customer service from the moment they arrive.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) Parking reflects team and customer values.(2:35) Prioritize customer convenience over personal parking preferences.(3:27) Minimize customer issues like parking for better experience.(4:01) Small details like parking sets tone for organization.(4:32) Assess trainer parking to improve service quality.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

What's going on, everyone? Happy Monday. I am still very much on our Barcelona vacation. I will tell you the story of that at another time. But I got a couple messages and people were like, hey, like you haven't made a video. And some people did know that we were on vacation. Some people didn't. But while I was on our mini vacation while we were away, I wrote down some things that I wanted to like some content ideas that kind of came to me while we were gone. And one of them came. from parking spaces, which sounds kind of silly, but I'll dive in. So what your parking space tells you about how good of a business center you are and the culture of your team. And it's a really simple litmus test for seeing how you feel about your customers and how well your team has received how you feel about your customers. And it's a pretty simple test. So it works like this. If right now when you go to your gym, you take the front parking space because when you get there, it's you usually dark and you can get whatever space you want. And you take the closest one to the front

door and then your trainers take the next two parking spaces. It shows that you're not thinking about what your customers are going to have to do later. And so, and especially in a place that, I mean, I know a lot of you guys have parking issues because most micro gyms do have parking issues and have issues with the city that they constantly have to fight on. So the thing is, is that if you, and I, mind you, I say this because I did it. Like, I did this. Like, every Everything that I'm telling you where I'm like, man, don't do that. It's because I did it for a long time. And it was because at the time I didn't really care that much about my customers.

I was really just wanted to prove that I was like the boss and I parked wherever I wanted because I was the boss and it's my gym and whatever, right? But it was the story that I was telling myself and it was stupid because it was losing me money and it also was setting the wrong example for my team. If I didn't park there and I parked in the furthest place possible and said, hey, all of the best spaces should be reserved for our customers, it sets a tone of how you want to have customer service and how your team is going to respond to the people who are coming in the door. If like the first thing they do when they get to your business is think about where they're

parking and think about how they're purposely putting the customer first, even before they get into the door, it primes them for being exceptional customer service from the time they close to the door to the time they get back to their car and they remember the fact that they served others first. And so I would implore you that if you right now don't have, so if right now you take that first base or maybe you don't but your trainers do then have the conversation that I'm having with you right now which is like why like what are we in business to do we're here to serve people do you think that other people deserve to have like do you think people who are in a rush who are on their way to work should have to hunt for a parking space or travel more to get to our

store of course not right this is actually something that's really common in retail and some people don't know this but like in retail like you always park like across the street or as far away as possible because they understand that the speed of the transaction is so important. And because people will literally turn around if they see that the parking is an issue. And that's in retail. Now, with gyms, it's a little bit different. But the thing is that it starts creating these tiny microtramas. Like Disney says for every tragic moment, you need 39 magic moments. And one or two or three mornings where they're struggling to find a parking space to get into your gym is a mini tragic moment. And so you want to minimize those things, especially the things that you have

control over like a freaking parking space. And so if you and the two or three training, you know, the three parking spaces that are going to be taking of the seven that was given to you by the landlord because you're in a warehouse. Don't use half the parking in yourself. Go find places that are really hard to find. Give yourself some, get your steps up. Wake up five minutes early and give those spots to your clients so that as you walk into the gym, you're primed to think about how you're going to serve your customers and then your trainers are going to be prime. And then it begins with that. It's the small things.

It's the pastor who picks up the pebbles on the sidewalk that sets the tone for the rest of the organization. And then everyone starts picking up. So it's like the broken window theory with crime is like if you can fix the broken windows and people stop doing crime. If you start with where you park, then the next things of like, hey, how are we going to treat the bathrooms? How are we going to say hello to people? We're going to greet them within 10 seconds. Like all the things, the fundamentals of like, are we going to smile? That actually takes to have a business are going to be things that will fall.

into place. So anyways, guys, I hope you're guys having an amazing week. I would take a look at that in terms of how your trainers are where they're parking and then ask them why, and then maybe even hopefully own up to it if you're not doing that right now, because I can tell you, think about it for yourself that you're just trying to get more steps in, and that's how I always would, how I always do that now. But yeah, guys, I miss you. And I have a whole bunch of little notes that I'm going to be dropping. That one is like kind of a tactical one from a culture. standpoint and I think that it will be useful for you. So lots of love dudes. Freddie Drubeney Mel, everyone, lots of love and yeah shoot a like for all the homies. All right.