The Game with Alex Hormozi - You Need More Volume. Hormozi Hotline. | Ep 900

Episode Date: October 14, 2025

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Like when there's so many tactics that you have, they're like, how can, you know, I can make this better. This is something else I could do is like just start. And the thing is is that you will like by doing, by starting and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output. Then what will happen is you like, man, if I'm putting all this time into it, I'm going to start getting better. All right. Cool. So with that, promosy hotline. Okay, so you're doing 83K month, right?

83K month. Ad spend is 3K per month. Got it. You're an influencer. Okay, let's say, GLP1. Okay, so you're doing, you're doing, got, wait, lost up. Okay, cool. And then your constraint is attribution issue.

All right. So, so you're doing $83,000 a loan. Good for you. Okay. So, what's profit on that right now? So, let's see. I'm like nervous. We came through scaling workshop, and it's not all, it's not all GLP1,

but overall our business, let's see, a couple months ago was the revenue was 856. And then 389. And then the EBITA was 544. 8.56 was a few months ago? Or like last year? The last 12 months. Okay, got it. I was like, girl, what happened?

Okay, got it. So you're going up. You're at $83. You're a million run rate. Fine. So what's the issue? So you have your audience. You solicit the audience to go buy JLP1 stuff.

Do you have an affiliate? Are you basically acting as an affiliate to somebody else? Correct. I act as an affiliate to lots of different brands. This is the one that we get paid back on the quickest. So that's why we're trying to run ads. Yeah. But our ads, the meta thinks that we're not converting

because we can't actually hook up for their back end. Word. Okay. So you would need, you just need ad. Do you have software for ad attribution? No. Yeah, just literally hook, like this is a one-time setup. It'll probably cost you between,

what's the range for like ad tracking software costs? Yeah, it'll be like, call it like on the low side, like maybe 500 to 1,000, and then it kind of tends to scale up with your, your spend. level. So it'll probably be a thousand-ish call it, but sometimes more to get the attribution. So what it'll do is it'll then feed back the data to Facebook so that you can get a conversion mechanism in place and just like shorten the loop. But that's like a Google search on YouTube and how to set it up. And most of those, most of those are B2B SaaS. So they'll have some sort

of concierge that'll do the setup with you. Like super solve. Okay. Even if I don't own the GLP one company. See, that's a little harder. That's a little harder if you don't own the. Now, they still might be willing to install your pixel on their page if you're like a big affiliate. Okay, because that's been our eternal struggle since like, I would just ask, I'd be like, hey, I want to spend money to advertise your product. Can you give, can you install my pixel on your page? A lot of people are willing to do that. If you're going to send me money, it's like, sure. Go for it. Okay. Okay. Is there any other workaround as an influencer? Well, let me do, let me give you one more detail on this. You can have them clone the page, right? So that's not like you're not getting their data or anything

like that. So clone the page and make it Corin's page, right? So GLP1-4-slash-Korin, or whatever. And that page is only for you, and then you install only your pixel on that page. That way, it's not like you're, like, using their data or anything like that. So they'll probably be far more likely to be, like, to do that with you. Okay. Beyond that, though, yeah, as an influencer. So number one, get the, get the text act. Number two, ask the people who you are doing this affiliate stuff if they'll just clone the page and install the pixel there so you can spend more money so you can make them more money. The next thing, though, a third door, how big is the cost? company that you're dealing with? How big. They've been in business for a little over a year,

but she's been doing telehealth for 10 years. Okay. Well, I was going for size of revenue. So what I would suggest doing is saying, hey, I'll make ads for you. And my normal affiliate commission, what's your normal commission percentage? For them, 40%. 40, right? So I say, hey, I will do this deal with you where you give me 20% instead of 40. But I'll make ads for when you can run them. Okay. And then they're fronting the cash and you get paid 20%. And you'll go back and forth. There'll be negotiation. But the end of the day, it's free money for you. Yeah. I don't know if they'll do that because it's like a direct sales company. So if they do it for one person, they have to do it for everyone. They don't they don't have to do it for everybody. They can say

that's something that they unlock after you do, you know, you, hey, if you make us $50,000 a month and you have a larger getting following, we'll put money behind ads. Okay. I mean, I would do that as a business owner. Like, if you have a massive audience of the types of customers that I have, like, sure. Like, I'll spend the money. And like the beautiful part for you is that you're going to get your brand more recognized, right? So you're going to get free exposure. You're going to get paid to do it. But it makes sense for them because your ads for sure will decrease KAC by more than 20% than their standard whatever ads they have. Okay. Right. So that's that's door three. Door one is obviously like just clone the page, get ad tracking set up and then you can run your ads. That's like that's the super easy one. Okay. All right. You feel like you can do that? Yeah. All right. Rock and roll. This was fun. Let's do this again. fun. Thank you. You bet. All right, dogs are great. Okay, Tashana. I'm an online fitness coach. You

get my clients from YouTube. I post one long form in four to five shorts a day. By the way, excellent framing for this. Like everyone modeled Tashana. How can I scale my business a 10,000 a month? I get about five to 10 leads a month. Okay. So I'm going to guess that the content itself is not good enough, number one. And I don't know anything about you. So I literally just saw a tiny little icon. I'm going to say something that's going to be borderline, borderline. It'll be borderline. All right. So my team can't stop me, right? Because this is live to deal with it. You know what? I won't make this about you. I'll tell you a story. So a friend of mine, obviously come from the fitness world. So I know, I do something out about this. He was in the fitness space and he was, you know, listening to all the

people and making content and doing the stuff. And he wasn't as consistent as he should be. But like, he was, he was doing stuff. And the big issue when I was talking to him, I was like, bro, you don't look in shape. You're not in shape. And so I don't know if that's your situation. Now, you have to like look in the mirror quite literally and be like, do I have a body that people aspire to have? And like, I told, you know, this particular individual, I said, you got to go pro man. I was like, if you want to be professional, I was like, you got to look like this is what you do, like full time. Like, like you go like, this is not, this is not negotiable. And so every business has this type of thing. It's like if you're a web design business and you have a terrible website, sometimes it's

the big obvious thing. So I'll say, number one, I would look there. Number two, if you're getting five to 10 leads a month and you're making one, was it long, one long form a day, and then four to five short today. Was that what it was? That's a lot. That's a lot of content to only have five, ten leads a month. So I don't know what your view count is on your videos, but you probably need to make better content.

That's like the absolute simplest thing. It's like you just need to make way better content. Number one, I guess that's number two. Get in shape. Number one. Number two, make better content. Number three, you might not be soliciting your audience. So one of the easiest things you can do,

I mentioned this earlier, is like you can have people just directly DM you on Instagram. and if your content is wholly on YouTube, then you need to direct them to a platform where you can more easily have a conversation, conversions have in conversations. All right? And so I would say,

send them to a calendar or put a calendar link for people to just book a call straight with you. So I don't know how you're collecting leads, but if like an opt-in or something like that, like you can probably just put a straight calendar link on all the places that you make content. So there's five if you're on YouTube. So you've got your profile bio, number one.

Number two, you've got your Pindon, comment underneath of every single one of your videos. Number three, you have your description, which you want to make sure that it's the first line with the link with some sort of big reason to why they should click it. Number four is going to be community posts on YouTube. Like you should post your community posts. And number five is you got in video. So a third of the way through a video, you make a quick call to action to whatever it is. Might be like, hey, by the way, if you like this, then you might want to come, you know, buy more of my stuff or work with me directly, whatever it is. And I would say if you're in the fitness world,

then I would make my CTAs around personalization and accountability. It's the number, you know, one and two things that people want when they're trying to lose weight is that want to be personalized to them and they want accountability. So like what can someone not get from free internet content? They're not sure if this is right for them or that's personalized for their specific needs and they want somebody to like call them up and be like, hey, stop being a fatty. All right? They need to tell, you need to hear that.

That's what they need to hear. I'm not saying that's what you would say, obviously. They want somebody who's going to hold them accountable. Okay. So with that being said, let's rock and roll to. Let's see if Craig will pick up this time. So Craig, welcome to promote you online.

Oh, Alex. What's up, dude? $18,000 a month, right? That's where we're at. 18K per month. Ad spin is zero. Okay, got it. Industry is digital service.

You're SEO. Got it? Yes. Yes. And you're selling to e-commerce. Yes, we are. Okay. To be e-commerce brands trying to.

So basically, businesses about a year old. and we've like my best friend is a really good web developer we joined forces started like using his network to get clients so we've done around $285,000 in the last

12 months we've proud to say we've never had a client churn but we're kind of like a glorified tech support department so they're basically anyone with a credit card and a pulse what's price point? Price point we're basically billing early at the moment

I'm putting together like an offer funnel and everything so don't do that Yeah, it's like, what's, so what, okay, so what are you billing right now on average? 50 pounds in our say, so like $70 or so. Right. It's just you and him? With one other full-time developer, a few freelancers and everything. So we do offer like, you know, we do SEO, we do good web development, PPC, and some CRO stuff.

It's kind of like we need to really rein in on our ideal avatar. I kind of, I feel a bit silly because you've already shown me what to do. I need to go move mountains, get a ton of leads, get our ideal avatar. Well, you do need to change your offer. You do need to change the offer. Yeah, yeah. The offer sucks. For sure.

Yeah. We need an offer. Dude, you're selling to people who are doing $30,000 to $100,000 a month, right? Yeah, well, that's the target audience. Somewhere a bit smaller, but yeah. Well, whatever. I mean, I don't have you just heard. I had Liz, I think.

Liz is doing $600,000 a month, doing many chat automation, and she's selling to e-commerce owners doing $25,000 a month. And she's selling $6K a month. Right. Yeah. You're selling like, yeah. Yeah, $100 a month. Yeah, underpriced is

Yeah, you're wildly underpriced. But we have to tweak the offer and the pricing together. So I would want to say, like, can we say like, we'll get, you know, we'll replace 10% or 20% of your traffic with SEO within a year. And our services are, I don't know, starter, $2,500, $3,500 a month just to like get going. Yeah, yeah. I have an offer. I'm starting to pitch on cold outreach if I can run that by you.

Okay. Yeah, so, I mean, basically SEO industry is like really commoditized by retainers. So I'm trying to just ramp up cold outreach and basically offer people like a pre-personalized audit as a lead magnet. So I'll show them where their competitors are ranking, where they're ranking and what they're missing out on. So they'll give them a personalized loom, sort of showing them where it has improved. And then we're going to do like a 28-day sprint to basically fully optimize the website as much as we can, try and get them as many wins as we can in the first 28 days. I wouldn't use the word audit.

For the guarantee. Yeah, I wouldn't use the word audit because I think that sounds boring and not fun. So I would say, like, look at, like, we will find you at least seven revenue opportunities that you can set up within the next 30 days for free. Gotcha. Okay. And then you walk them through it. Yeah, way better.

You walk them through it and say, hey, you can do this on your own, turn it over to, you know, a web company or we'll do it for you. Gotcha. And I was thinking, like, in terms of like a guarantee, I was thinking maybe like we refund of sort of 25% of our cost, like our profit margins, something like that. Yeah, that's fine. Yeah. I'm trying to make it more compelling, but I think SEO is a tricky industry to sell right now. Yeah, I mean, the thing is it takes time for SEO to work.

Yeah. Well, I mean, we can do a lot in like four weeks and just show them like initial wins because I'm trying to build the trust because, you know, everyone's got a million SEO guys in their in their inbox. Just like, hey, you know. Can you do, yeah, heard, can you do, can you like guarantee around rankings? Like, we'll get you in the top 10 or in the first page or something? it is tricky because it's like we could do everything right giggle changes their algorithm and you know their site goes down so i try and pitch it as like we're going to stack the odds in your

favor but yeah it's it's hard to guarantee results i guess we could guarantee page speed but i mean that's not really the the all end all of the business no can you do anything around just traffic not necessarily i mean potentially yeah i mean i like the seven revenue like if i'm just keeping it simple I think seven revenue opportunities. We're going to unlock these things. This is our price. You don't have to worry about guarantee or anything like that for now.

Gotcha. Okay. So just like one time, one time kind of lead magnet, here you go. Hopefully from there, book a call, maybe go into like this sprint.

Yeah. I mean, I would say like, here's what it is. We can implement this in your business. Do you want us to implement your business? Great. And so if you want,

have you read the money models book? Yeah. Yeah. Yeah. Yeah. Yeah. I would use a waive fee offer for you. Okay.

So for everyone who's watching online, I'll all on this. So, waive fee offer is the last offer, I think, in the continuity section. And so when you have a business that takes time for someone to get started, you do an A-B, and you say, hey, option one, you keep flexibility, right? And so you say, hey, it's $25,000, and then it's $5,000 a month after that. Or I'll waive the $25, and it's $5,000 a month,

but you've got to stick for a year because it takes time for the SEO to work. And the good news is that if we haven't made progress within the 90 days, you can get out. that would be my like second dollar. Cool? Like that way, it's like you don't feel like you're going to, like in 90 days, if we haven't,

like you know what to insert here, but if we have an X within 90 days, then we'll let you out of the contract. So instead of the guarantee, is that we can let you out of the contract without having to pay the wave fee exit. But if we hit our thing, then you got to pay that to get out

because that would have been the flexibility price. Okay, gotcha. Cool. That makes a lot of sense. I appreciate it, yeah. Okay. Cool. All right.

And just to take a second, I just, I always thought if we ever spoke, I just want to thank you for everything that you and Trevor have done into drilling everything down into a way that we can all understand. Because, yeah, when it's like, when I'm overwhelmed and I'm overthinking, it really helps so much to be reminded of that equation at the end of the day. Well, I'm happy to hear it, man.

Yeah, thank you, man. You're awesome. All you. All right. All right. All right. All right. Fred went online. Talking about page 153 inside the offer, excuse me,

money models, but. All right. So this is the last part of the continuity offers. That's the weight fee structure. talking about. Okay, let's get kooky with it. Okay, Alba's Tube. I have a beauty salon in Romania. Most money come in for permanent hair removal. The rest of people pay me rent. How can I scale it? Okay. Permanent hair removal. Oh, Jesus. I was thinking like, I was thinking like, I was like, who is paid for this? Body hair. Got it. Okay. How can I scale it? I find it difficult to get customers and my

cost are high. Okay. I mean, I'm going to get customers. I'm going to get. guess that you're, I'm not sure if you're running ads, you might be mispriced. But usually, like, this is something that I call pseudomedical, which is one of my favorite spaces to be in because you have so much pricing power. So I don't know the rules in Romania. I don't know if they're like super tough to do pseudo medical type procedures there. And I probably won't try and translate US prices to you guys. But like, I'm guessing, I'll just do a relative. So the cost of a generic haircut here is probably someone that they're going to have like $75 if it's like the commoditized haircut price. And the cost of laser hair removal for a package,

call it like six to eight will usually be like $2,500. And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like your hair stuff that you do, compared to your removal stuff, that might give you an idea of maybe that you're mispriced within Romania. Secondarily, I think this is a super visual in terms of the nature of what you sell in terms of before and afters. And so I think organic Instagram for sure will be like monster for you. And given how small Romania is, I think that that actually might work pretty well.

So I would go organic first with before and afters. It's like easy to do. Google AdSense would be the second thing in terms of speed. Well, Google Ads will be faster than posting. And then the third is that I would run meta ads. That would be my like three-pronger approach. It's like we probably have to change the price. You probably need to sell bundles, not sessions.

You need to make sure that your price appropriately. And then give it all of that. Then we use those three marketing strategies. Cool. All right. Six caller is Crystal. Welcome Crystal to Hermosie Hotline. We are hot.

Hey. Hey. Hey, what's going on? Woo-hoo. Oh, hi. Sorry, it's watching you on YouTube. Well, I appreciate it. Hello from Vegas. All right. So you're doing 33K month. Okay. Got it. All right. Ad spend is zero. Got it. Real estate is the niche. Okay. Oahu luxury homes. Okay, real estate luxury. Got it. Offer is buy, sell for high net worth. Okay. So you are an agent, right? For your brokerage? Yes.

Yep. Okay. Are you a brokerage, too, or just an agent? Oh, just an agent. Okay. And I said just that sounded, that sounded diminutive. I didn't mean like that. So, congratulations. Oh, let's say. Here you're in the words. Okay. So the Katrina is Needs Funnel and a clear hook. I'm sure if I're saying, you want to sell the same offer. Okay. So you want to sell more houses, right? Right. Yes. So if I'm on track for $25 million this year, but I want to get to $50 million. Okay. So what do you do right now to get leads? It's all referrals and a couple times a month I go live on Facebook. I was doing it more consistently and I would get leads that way, but it's mainly referral base. Okay, so when you did go live more consistently, you got leads by it. A few, yeah. Like this year I picked up 10 million in sales from that one Facebook video. Well, what do you think I'm going to say?

Do more of going live. Yeah, that seemed to work pretty good. So you did 10-9 in sales. Your commission's what? Call it 3% on average between buying cell? Yes. Okay, cool. So you made $300,000 off of the lives that you did.

How many lives would you say you did? Usually only two a month. I used to go live every Thursday for four years straight. Okay. So two a month, and let's just say that that's what you did, the year that you did the extra $10 million. Is that sound accurate? Yes.

Okay. So you did 24 lives and made $300,000. So you made like $13,000 per live. Yes, that's good math. That feels worth it, right? Yeah, because it's pretty easy and fun. I just hop on, do a house course, then hop off. Yeah, so what if you did that, or how many houses hypothetically could you do that for per week?

I want to say max. Not like, let's start from where you were to, like, what would be the maximum amount of those that you could do? The max would be, I mean, if I really hustled probably 20 would be like moving down with my schedule. 20 per month? Oh, I thought you meant per week. Oh, per week? No, that's even better. That's even better.

I could do five per week. I could do five per week. No, but I like the 20 per week. That sounded so much better. How about this? We'll do this. Do phase one of this. So do five a week, one a day.

Do the sexiest one. The one that's the most banger that you could walk through. Do that for six months. And then at that point, decide whether you want to go from five to ten. Oh. And again, remember, the thing is that you're operating from the perspective that you have the existing resources that you currently have to make that decision. But that's not what's going to happen in six months from now.

Because if the same math held, right, then that would mean that you would be able to accelerate. Let's assume that your half is efficient with these ones because you're doing more of them, whatever. All right, let's just assume half. So you're making, call it $6,500 per. Let's even go less than that, $5,000 per. Okay. So if you did that, then you're going to make $5,000 five times per week.

So $25,000 a week comes in extra, $100,000 a month, $1.2 million per year. Extra in commissions. So that would triple. Now, you'd go from $33,000 a month to $133,000 a month. So you would quadruple your business if you just did that. And that's at a one-third efficiency of your current lives. Gotcha. Does it matter that I don't have?

Because I'm learning so much with your content. I signed up during the bookwalk to the ACQ group. I don't. It's not like I'm doing a specific hook or anything. I'm literally just hopping on, doing a house store, saying some things about Hawaii and then hopping off so it's not very strategic. Phase one is do it. Okay.

Phase two is once you do it, you'll realize which ones work better, and then you'll start getting better. Okay. Because here's what ends up happening. You'll commit to the action, right? You'll do it. And then all of a sudden you're like, well, shoot, I'm spending all this time doing this.

I might as well take 20 minutes to just look at good hooks to start with. And then the next week or two, you'll start with good hooks, and then you'll do it and be like, oh, my God, this is so much better. And then you'll think, man, that was just with 20 minutes. I wonder if I spent an hour a week, just prepping a little bit more for each of these and all of a sudden you'll get even more. And then this is how you get in the game. Gotcha, gotcha.

Can I ask one more questions? Go for it. I don't know how much. I know I got it. Okay. How would I document? Because yesterday's workshop was so good. Document the aspirational achievement.

You know, of. For you, it's already done. It's already done for you. The houses do the work. Oh, interesting. That is the aspiration. Like, am I solution aware or am I product aware? Like, I wasn't sure where I fell.

So I think for you. you, again, like, you showing sick houses is going to be like, I just, I don't even want to get into that stuff for you right now. Like, the reason that there are so many real estate reality shows is because people like looking at nice houses. Now, the difficulty of what's going to happen, so let me just play out what's going to happen next, is that if you do this and you're consistent, you're going to get a lot of people who start following you because people, because people in general, people who are broke and people who were rich like looking nice houses. That's why those work as shows because broke people will look at them too, right? So, we just need to make sure that when

you start getting these leads because the next year you're going to overwhelm. Like the next call we would have if we were to fast forward this to three months from now. You're like, oh my God, it worked, but it worked too well. And I've got too many leads that are like that are broke versus the ones that are good. And so then we're going to have to put a little bit of a triage process in place. And at that point, though, your sales commission should already have, you know, gone up by a decent amount. And then you can afford somebody to just work your DMs for you. Okay, gotcha.

Cool. I'm fine. And the next thing is you can have somebody overseas do that. So you don't even have to like, that's not going to be a super high expense. You pay 500,000 bucks a month and have a full-time VA who's trained on, you know, a simple, you know, six or seven question script. Very easy. Do I go live on Facebook or IG? Both. Okay.

You've got to figure that out. I've never gone live on IG. I promise it's one Google search away. It's one Google search away. I know. Cool? Yeah, like you can like quadruple your business by doing one thing every day. I feel like we should just do that.

Okay, I love this. Because I was trying to figure out what one thing to do, so this is very helpful. This is a good one thing. I feel very confident in this one. Cool? Okay. Thank you. I'll talk again. Yep. All right. Thanks, fellas. You bet. Take care. Bye. Bye. This is a great question that Crystal just brought up, by the way, everybody. Like, when there's so many tactics that you have, they're like, how, you know, I could make this better, this is something else I could do, is like, just start. And the thing is,

is that you will, like, by doing, by starting and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output. Then what will happen is you're like, man, if I'm putting all this time into it, I'm going to start getting better. And so most people try to like, they have this fallacy of the perfect pick. Like I have to make the perfect thing or it's not worth it. It's like, no, like start. Realize that it's going to suck because you're putting all this time into it. And then you will be pooled because you've already made the commitment and you keep your commitments to yourself.

You'll feel pulled to get more efficient at the thing. And then Crystal, for example, start listening to more and more of my content related stuff and be like, okay, I'm going to start working on these hooks to make them work better. I'm going to start. People seem to like the outside of the house more than if I start with the inside of the house. or maybe they like the view first rather than, you know, the bathroom, whatever. Like she'll figure out. And Crystal, if you're still watching this, what I would recommend doing is that when you have your lives, like, there's so many content agencies.

Again, this is a little bit of investment for you, but like there's so many content agencies that'll just clip portions, especially if it's like tours and stuff. And then you can do trial reels that you can post up to five a day for the same reel, where I would be like, okay, let me start with, you know, different first three seconds. So I'm going to start with the outside of the house. I'm going to start with walking the front door. I'm going to start with the view. I'm going to start it with the amenities or whatever it is,

and maybe a different verbal and visual hook. And then once you have those five, you take the best one you posted your main page. Okay. Jack, how can I hot leads for high-ticket executive clarity service? It's a science-based service involving photography. Science-based service involving photography. I'll bet you, man, you'll get way more leads if people can understand what you do.

Like, I'm just being super real. Like, explain it to a five-year-old. Like, I take pictures of your face that make you look better and get you higher responses to your resume outreach. So it's just like, I'm relatively confused by what you do. And I think that if I'm confused and I look at a lot of different businesses, prospects will also be confused. And so I think this is a messaging issue right off the bat, which is just make it very, like, be clear, not clever. Like that is like, that is the issue. Be clear, not clever.

Yeah. And that's, that's what I would do. And then from there, you're going to have to. let more people know about your stuff. So you're going to have to either pick outreach, you have to pick content or pick ads. My recommendation, especially if you're going to be a thought leader, is going to probably be on the content side. That's where the attention is. And so I would start demonstrating the highest degree possible, SPCL, which is what I started this whole thing with. And if you can't do it for yourself, then you want to use or borrow the status of the people

that you're helping.