The Good Tech Companies - Ammar Hayek on Integrating Tech and Empowering Teams
Episode Date: September 3, 2025This story was originally published on HackerNoon at: https://hackernoon.com/ammar-hayek-on-integrating-tech-and-empowering-teams. Ammar Hayek is redefining facility man...agement by merging IoT, AI, and human empowerment to build smarter systems, stronger teams, and better service cultures. Check more stories related to management at: https://hackernoon.com/c/management. You can also check exclusive content about #ammar-hayek, #facility-management, #ai-and-iot-in-operations, #predictive-maintenance, #workforce-management, #human-centered-automation, #smart-hospitality-solutions, #good-company, and more. This story was written by: @jonstojanjournalist. Learn more about this writer by checking @jonstojanjournalist's about page, and for more stories, please visit hackernoon.com. Ammar Hayek, founder of Azoss Trading & Cleaning, integrates IoT and AI into facility management while prioritizing human empowerment. From predictive maintenance at airports to mobile workforce platforms at FIFA and the Olympics, his systems boost efficiency, safety, and guest experience. His people-first, data-driven innovations are setting global benchmarks for smarter, more human-centered facility operations.
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Amar Hayek on Integrating Tech and Empowering Teams by John Stoy and Journalist.
The facility management industry is transforming, driven by the integration of digital technologies
like the Internet of Things, IoT, and artificial intelligence.
While these tools promise efficiency, their adoption is not without challenges,
including security vulnerabilities and interoperability concerns.
Many organizations are still navigating this landscape.
A recent JLL Technologies report shows that nearly 60% of facility managers have no formal AI strategy in place.
Amid this shift, Amar Hayek, founder of Azis Trading and Cleaning, has focused on implementing
technology-driven solutions for high-stakes environments, including the FIFA World Cup 2022 and the Paris
Olympics 2024.
His work offers a model for facility management that balances automation with a focus on empowering
the frontline workforce. Hayek's approach centers on using technology not merely to automate
tasks, but to enhance human capability and decision-making. Designing smarter systems the first
step in modernizing facility operations is identifying core inefficiencies that technology can address.
For Hayek, this process begins with an immersive analysis of the environment to understand
not just procedural gaps but also latent risks. When tackling large-scale operations like Hammett
International Airport and the Ministry of Oggoff, I've always started by immersing myself in the
environment, not just looking for what's missing, but for what's not yet working smartly,
Hayek explains. This philosophy informed the development of a mobile, self-powered facade
cleaning unit for the airport, which introduced a new operational model for high security
environments. While this initial innovation was mechanical, it paved the way for more complex
digital integrations that mirror the evolution toward developments in digital twin technologies.
These systems focus on operational use by integrating real-time data,
functionally distinguishing them from building information modeling, BIM,
which details how a building is constructed rather than how people use the space.
Hayek notes, so while Hammett and Augoff weren't fully IoT integrated,
they reflect my holistic innovation approach,
identify inefficiencies, design smarter systems,
whether digital, mechanical, or procedural,
and transform facility operations to meet modern standards of sustainability,
safety, and performance. Empowering the mobile workforce effective management of large,
distributed teams in high-pressure settings like airports and international events presents a
significant logistical challenge. According to Hayek, when managing frontline teams across
hospitality, government, and event sectors, the biggest challenge is visibility,
knowing where people are, what they're doing, and how well they're performing.
To address this, he led the development of a custom mobile workforce management platform integrated
with proprietary HR software, moving beyond off-the-shelf solutions to tackle specific industry
pain points. These tools fundamentally reshaped daily workflows by providing real-time task
assignments and digital checklists, though some research suggests that AIU-setas as a digital supervisor,
can reduce employee autonomy if not implemented carefully. The impact of Hayek's system was clear
during a critical moment at the FIFA World Cup 2022. He recalls that thanks to a real-time alert, his team restored
service continuity within minutes. That incident demonstrated the true power of smart systems,
not just tracking, but enabling live decision-making that protects brand experience, compliance,
and customer trust, especially when operating under global scrutiny. Such systems necessitate a
robust ethical framework, particularly concerning the use of sensitive employee data, an emerging focus
in AI approaches to human resource management. This tech-driven approach to service is central to the
company's U.S. market expansion. Data balanced with user design introducing sophisticated
technology to a non-technical workforce requires a focus on clarity over complexity.
One of the earliest lessons I learned whilst Kaling Azis is that a system is only as good
as the people using it, and in our industry, that often means cleaners, stewards, and team leads
who may have limited technical backgrounds but bring incredible operational value, Hayekstates.
This principle guided the design of mobile apps and dashboards centered on video.
visual cues like icons and color codes rather than dense data tables, an approach that aligns
with studies on how AI transparency shapes user trust. The goal was to provide actionable insights,
not data overload, through smart automation that highlights absenteeism patterns or predicts
staffing needs. By pairing tech rollouts with in-person training and simulations, the company
fostered digital confidence. I don't believe in building tech for the sake of innovation.
I believe in building systems that elevate people, Hayek adds, emphasizing a philosophy
thatterns technology into a tool for empowerment. Modern AI can support this by creating
adaptive learning paths for employees, providing real-time feedback to help them identify
performance gaps. The role of predictive maintenance in high visibility environments,
operational downtime can damage an organization's reputation. When operating in high security,
high visibility environments like Hammett International Airport, every minute of downtime is a liability.
Not just for operations, but for reputation, Hayek says. His solution was to embed predictive
maintenance and smart scheduling into the core of his cleaning systems, using sensor-based monitoring
to track metrics like water pressure and motor vibration. Reports show that such eye-powered tool
scan lead to a 50% reduction in equipment downtime. This data-driven approach allowed his team to
anticipate wear and tear, addressing issues like filter clogging before they caused a full
shutdown. A similar strategy was used for oxygen vapor systems, where a digital scheduling
algorithm adjusted service cycles based on room occupancy and humidity. Hayek emphasizes,
in both cases, the technology wasn't just smart, it was mission aligned, designed to ensure
continuous performance under pressure. This mirror's strategies seen in the hospitality sector,
where companies like IHG have used predictive maintenance to achieve a 25% reduction in maintenance costs.
Fostering a culture of ownership's successful technology adoption hinges on creating a culture
where employees see new tools as enablers rather than threats.
Technology alone doesn't transform an organization, people do.
That's why, from day one, I've treated every tech rollout not just as an upgrade,
but as a human-centered change process, Hayek states.
His approach involved co-creating mobile apps with,
with frontline teams, ensuring their feedback directly influenced interface design and taskflow
logic. Instead of using the system to punish errors, the focus was on celebrating excellence
through performance scorecards and recognition programs tied to data transparency. This people-first
innovation is critical, as the principles of justice and fairness in AI auditing are becoming
central to responsible implementation. Hayek also linked system proficiency to career growth,
motivating staff to learn new digital skills. I've also
always believed that technology should be a pathway to promotion. So, we began linking familiarity
with our systems to advancement, HEADDS. This strategy fosters a sense of partnership, reflecting
a broader trend toward human AI value co-creation in modern enterprises, and this leadership
approach has earned him external validation, including a Silver Stevie Award for thought leader
of the year, business services. Environmental data and guest experience in luxury hospitality,
intangible elements like air quality and ambiance are critical to the guest experience.
By deploying environmental monitoring sensors in a project with aura hospitality,
Hayek's team uncovered that perceived air freshness dropped during peak service times
despite scheduled odor control cycles. This aligns with the growing use of eye-powered guest
feedback and sentiment analysis in the industry to identify nuanced service gaps.
The data from these sensors prompted a significant operational change. The sign sites led us to
recalibrate our entire scent diffusion protocol. Moving away from rigid schedules to a demand-based,
sensor-triggered system, Hayek explains. The new system adjusted fragrance strength and timing
based on real-time occupancy and air quality readings. This case proved that in luxury hospitality,
what guests don't see, but subtly feel, matters just as much as what they do. Indeed,
studies show that AI applications like chatbots and virtual assistants have a high perceived
influence on guest satisfaction. Closing the guest feedback loop data becomes most powerful when it is
contextualized with human experience. Form data alone isn't enough. It needs to be contextualized by human
feedback, especially in the hospitality sector, where perception drives loyalty and reputation,
says Hayek. His team built a closed loop system combining digital guest input with operational
metrics from their workforce platform. This integration creates a feedback trace, allowing managers to
investigate issues by checking service times, staff assignments, and photographic confirmations,
a process where data privacy is crucial to maintaining trust. This system reduced service recovery
time by over 60% and turned guest satisfaction into a visible KPI for frontline teams.
A service layer for actionable outputs is a key part of AI-enhanced digital twin frameworks,
which can help streamline such recovery processes. As staff saw their work directly impacting
positive feedback, they began to take greater ownership of their zones. Hayek concludes, integrating
guest feedback into a data-led framework doesn't just improve operations. It builds a culture where everyone,
from top management to cleaning staff, shares accountability fourth experience. The future of facility
I-N-novation looking forward, Hayek is focused on two key areas, human-centered automation and AI-augmented
workforce empowerment. This includes exploring autonomous cleaning robotics paired with cloud-based
controls, which would free up teams to handle more high touch, guest-facing tasks. Looking ahead,
I'm particularly excited about two parallel tracks that will shape the future of facility management,
human-centered automation on di-augmented workforce empowerment, he states. This vision aligns
with the growing interest in advanced digital twins that can create feedback loops with management
systems. He is also developing AI tools for real-time, on-the-ground coaching and immersive VR-based
training for staff, a strategy that benefits from increased interoperability between IOT platforms.
This forward-looking approach has earned him global recognition. This include a Sheik's role as a jury
member for the Global Startup Awards, a position reflecting international peer recognition and
trust in his leadership, and a short-listed bid for the FIFA World Cup 2026. Building on the success
in Qatar, he is currently leading a multi-city bid across 11 U.S. cities for the 2026 event, which
serves as a platform for the company's U.S. market expansion. My long-term vision is simple,
to build smarter systems, smarter people, and smarter service cultures, and to set a new
global benchmark in facility excellence. The evolution of facility management is not just about
adopting new gadgets, but about rethinking the relationship between technology, operations,
and people. As leaders like Hayek demonstrate, effective innovations are those that amplify
human potential, turning data into actionable insights and empowering frontline teams to deliver
superior service. This balanced approach is setting a new standard for excellence in a rapidly
changing industry. Thank you for listening to this Hackernoon story, read by artificial intelligence.
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