The Good Tech Companies - Baden Bower Reveals the Secrets PR Agencies Don't Want You to Know

Episode Date: December 4, 2024

This story was originally published on HackerNoon at: https://hackernoon.com/baden-bower-reveals-the-secrets-pr-agencies-dont-want-you-to-know. Baden Bower, a firm breaking away from traditional norms, is pulling back the curtain, giving clients a clear look at what PR really entails. Check more stories related to tech-companies at: https://hackernoon.com/c/tech-companies. You can also check exclusive content about #tech-companies, #baden-bower, #pr, #media-placements, #pr-services, #pr-success, #pr-practices, #good-company, and more. This story was written by: @missinvestigate. Learn more about this writer by checking @missinvestigate's about page, and for more stories, please visit hackernoon.com. Baden Bower, a firm breaking away from traditional norms, is pulling back the curtain, giving clients a clear look at what PR really entails.

This audio is presented by Hacker Noon, where anyone can learn anything about any technology. Baden-Bauer reveals the secrets PR agencies don't want you to know, by Misinvestigate. What goes on behind the scenes at public relations agencies? The PR industry has kept its strategies hidden for years, promising results while offering little clarity. But that's beginning to change. Baden-Bauer, a firm breaking away from traditional norms, is pulling back the curtain, giving clients a clear look at what PR really entails. The truth behind media placements. Media placements have long been the

hallmark of PR success, but agencies rarely explain the process. Clients are often left guessing. The PR industry has maintained an air of exclusivity. In reality, it's about relationships, strong storytelling, and persistence, says A.J. Ignacio, CEO of Baden-Bauer. Baden-Bauer's PR skills provide a roadmap for those wondering how to get featured in Forbes or other prestigious publications. The firm has successfully published over 5,000 stories in more than 700 publications. Its achievements rely on meaningful media connections and a knack for crafting engaging narratives. Sharing these practices allows Baden-Bauer to remove the guesswork and offers greater transparency.

The rise of digital media has also leveled the playing field. The era of secretive media lists is over, Ignacio says. With teams operating across five continents, Baden-Bauer uses an extensive network to help clients reach the right audiences. The real cost of PR services. PR pricing has often been an enigma. Many agencies use retainer models with unclear fees, leaving clients uncertain about value. Clients deserve clarity about what they're paying for, Ignacio says. Baden-Bowers uses a project-based model tied to results, aligning costs with tangible outcomes. This straightforward method has gained traction globally.

Baden-Bowers' 1,800 active clients come from places like the US, Canada, Australia, the UK, UAE, Singapore, and France. Moving away from traditional retainer-based fees helps clients see exactly what they're getting for their investment. While some PR firms defend their high fees with promises of constant availability, these arrangements often produce inconsistent results. Badenbauer's project-focused structure eliminates inefficiencies, delivering consistent, measurable outcomes tailored to client objectives. Measuring PR success with actionable metrics. For too long, PR has relied on metrics like audience reach or advertising value equivalency, avenue, which often need to reflect real business outcomes.

Real success delivers growth, Ignacio explains. Baden-Boward tracks website traffic, lead generation, and revenue as performance indicators. This focus on meaningful metrics has generated over 30,000 inquiries about ITS services. Its strategy prioritizes media placements that match a client's audience and business goals, focusing on quality rather than quantity. Many clients aspire to get on Forbes as a basis for high-impact PR success. Integrating technology into PR practices. Baden-Bauer is using advanced tools to refine its PR methods. AI-driven insights enable the agency to identify trends and craft campaigns tailored to specific audiences. Data and storytelling go hand-in-hand in modern PR,

Ignacio says. The firm equips its teams with cutting-edge tools to provide smarter solutions for clients. The company is also rethinking its relationship with the media. Instead of casting a wide net with mass pitches, it focuses on collaborating with outlets to create meaningful content that aligns with readers' and publication goals. Advocating for transparent PR. Businesses increasingly ask for accountability from their PR partners, and Badenbauer's open and honest practices stand out. Focusing on results, ethical practices, and practical strategies,

the firm has become a go-to partner for businesses seeking more clarity and value from their PR efforts. For us, transparency is the foundation of effective public relations, Ignacio says. With its client-first philosophy and focus on measurable outcomes, Baden-Bauer is leading toward a more open and results-driven industry. This article is published under HackerNoon's business blogging program. Learn more about the program here. Thank you for listening to this HackerNoon story, read by Artificial Intelligence. Visit HackerNoon.com to read, write, learn and publish.